Creative Korean Advertising #4: I’m on TV!
Well, as I type this a mere Naver news video to be precise, but I’m sure there will be similar news reports on TV in the morning. The occasion was the opening of the Busan International Advertising Festival at the Grand Hotel in Haeundae, which I was fortunate enough to be invited to the opening and closing ceremonies and dinners of: that’s me with the shaved head in the center of the video from 0:12 to 0:15 (alas, only 3 seconds of fame), and you can click here if you’re sufficiently curious to want to see the full screen version.
If I could say more about the evening’s events I would, but when all is said and done they consisted of little more than speeches, a cultural performance, and then dinner really, and had I been inclined then I wasn’t really sitting close enough to Arirang TV host Lisa Kelley (translating) or actor Jung Joon-ho (정준호) to casually introduce myself either. The real interest lies in the advertisements themselves, by definition all innovative in some way, and so for now let me present the first Korean ones I happened to notice in the exhibition hall afterward. Or at least, the first I saw to be used in Korea: they’re actually by Japanese company Canon for office paper, which, unlike soju, I dare say will always be simply impossible to make cool, but they do at least serve to get Canon noticed:
( Source )
( Source )
Have any readers seen them in Korean subways themselves? I’d keep an eye out, but I commute by bus myself these days.
(For all posts in my “Creative Korean Advertising” series, see here)
Whoa, I’m noticing something different on Lisa Kelly these days. Can’t put my finger on them… I mean, it.
If you say so. I never watch Arirang TV myself so I wouldn’t know, but she was certainly looking quite glamorous and sophisticated last night.
Gadzooks but you’re a handsome (if pixellated) devil!
LOL, is that cleavage in Lisa Kelley’s pic? Not a cut of dress you see every day.
Well, if I’d known that she had such a fan base, I would have made a greater effort to meet her. Sigh.
Thank you Roger, although I’m afraid that any closer and the cameras would have had problems with the light reflecting from my head.
I think I met her before…she owns a bar in Gangnam…
I might have known…I forgot what exalted circles you socialize in!