The Grand Narrative

“Blogging ’bout Love in the ROK”

With apologies for not being able to mention more of you in the 800 word limit, here is my article in Busan Haps magazine based on your thoughts on the sudden increase in the number of bloggers discussing dating and marrying Korean men. Thanks again for your help!

Update: Ironically, just 2 days after that went up, Hot Yellow Fellows reports a lull in the number of new blogs on the subject, and most of the rest going “into dating hibernation, either due to leaving Korea (what’s up.), having gotten into relationships, or running into bad luck/apathy”!

(If you’d like to leave any comments, please do so on the Busan Haps website)

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Korean Sociological Image #40: As Pretty as a Picture?

( Source )

As any visitor to the country soon becomes well aware, Korea seems to be a society obsessed with appearance. And once they’re over the initial surprise of ubiquitous cosmetic-surgery clinics, then this is something both natural and very easy to criticize too: after all, where else would one hear of people bothering to photoshop passport photos for instance, or even that it’s completely legal to do so?

But if we accept that obsession as a given, then whatever its pernicious effects on women (and of course, it does primarily affect women), we should not automatically view a woman who decides to get breast-enlargement surgery for instance, as simply suffering from something like gong-ju byeong (공주병), or “princess disease”; rather, she may well be making a very rational, informed choice that has a dramatic effect on her career opportunities, more than paying back the initial investment. And indeed, short of being a social pioneer, and a poor and frustrated one at that, what else is one to do when employers require photos with resumes?

Still, as regular commenter Gomushin Girl points out (and her comments on the “American Boobs Too Big For Koreans?” post at NotYetDeadBlog are also germane here):

You can say that an individual’s decision to participate in a socially normative activity may be rational, but that doesn’t make it either healthy for the individual or a rational norm for society to perpetuate. Female genital mutilation makes rational sense to the parents who inflict it on their daughters, who thereby ensure their daughter’s ability to participate as a normative member of society. However, few people would argue that submitting a child or young woman to a painful, permanently physically debilitating, possibly lethal, and medically unnecessary surgery is a healthy decision for either the individual and the society, no matter how established.

Add to this that the decision to get plastic surgery is not an uncoerced one and focused almost entirely on policing the looks of a single gender, and you have a deeply problematic social custom. It’s also a social custom under considerable debate among Koreans themselves, so it’s not like the big bad Westerners are coming by just to tsk tsk at the silly Asian custom.

And accordingly, I’m glad to pass on the news from last Wednesday’s Focus newspaper that at least one politician is trying to do something about this:

( Source: Focus Busan, June 9 2010, p. 6. )

Will Photos Be Removed From Resumes?

On the 8th, Grand National Party (한나라당) National Assembly member Jeong Ok-im (photo) pushed for a revision to existing anti-sexual discrimination legislation for it to also prohibit the attachment of photographs to resumes and/or application forms.

According to existing legislation, if employers ask female applicants for details of their looks, height, weight, and other bodily-related facts, and also such things as their marital status, then they can face of a fine of 5 million won.

Jeong aims to add two extra clauses to this. First, that it should not be confined only to “female workers” but should be instead be made applicable to all “workers”; and also, that employers can not demand photos with applications. The reason is that such questions are not just a problem for women, but in fact affect both sexes.

( Source )

Moreover, Jeong explained that this requirement for photos, reflecting a long-seated overemphasis  on appearance, is not to be found in developed countries like the U.K., U.S., Australia, and Canada. In fact, in the O.E.C.D., only Korea and Japan follow this practice.

Indeed, from the outset employers in those other countries do not request information about such things as your sex, age, body size, weight, and so on, as these are irrelvent to your ability.

Jeong says that “this ‘Perfect Face Culture’ has deep roots in tradition and our patriarchal culture, and it continually distorts the employment market. Hence I have proposed these changes to the legislation to put a stop to it.”

What do you think? Have any readers, and perhaps particularly Gyopo readers, had any negative experiences of being asked questions like the above in interviews, which they would be much less likely to by Western employers? Of course, I’m not so naive or biased to assume that Western employers don’t sometimes ask inappropriate and/or illegal questions either, but then I doubt they would ever ask details of applicants’ family histories and parents’ jobs for instance, and I imagine that I would be very uncomfortable working for an employer for whom the answers to such questions were important. Indeed, it behooves me to remember how my worklife as foreign English teacher is really quite isolated from the rest of Korean society in that regard.

But regardless, even if the legislation is revised, it remains to be seen if it is actually enforced: women are still regularly fired for getting pregnant or requesting their legally mandated maternity leave for instance, despite already comprehensive anti-sexual discrimination legislation. But hey: at least it’s a start!

( Source: SOCIALisBETTER )

p.s. This post is not intended as an indirect commentary on the attractiveness of the random Korean woman and man above, nor is it intended as criticism (and especially not a mockery) of their decision to have their photos photoshopped, nor of the photo studio for providing such a service either (with my apologies for using its pictures). Please: no comments along those lines.

Update: With apologies for overlooking it, Brian in Jeollanam-do also discussed this topic a little last June.

(For all posts in the Korean Sociological Images series, see here)

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Music Monday: On Black music, KARA, & Why K-pop bands are so large…

Posted in Boy Bands, Girl Groups, Korean Advertisements, Korean Media, Korean Music by James Turnbull on June 14, 2010

Three things of interest I came across all in the space of this morning…

First up, a recent edition of the BBC4 podcast Thinking Allowed, which – paraphrasing slightly – discusses the contention of cultural critic Paul Gilroy that:

From Curtis Mayfield to 50 Cent, from Nina Simone to JayZ, black music has declined in its quality and lost its moral stance. Outlined in his essay “Troubadours, Warriors, and Diplomats” in his book Darker Than Blue: On the Moral Economies of Black Atlantic Culture (2010) , he joins host Laurie Taylor and music journalist Caspar Melville to discuss the counter-cultural stance that black popular music once had, and explore whether it really has been destroyed.

On the surface only tangentially-related to Korea, in that modern K-pop has strong hip-hop roots (in contrast to J-pop, which are more in rock), this 28 minute, very accessible synopsis it is still surely required listening for all those interested in music and cultural studies. And indeed, the second half of the discussion in which they talk more about the impact of technological developments on music, and especially the reality that precious few young people are prepared to pay for it anymore, is perhaps more pertinent to the Korean music industry than most.

Next, an Icelandic reader passed on a link (thanks!) to the journal article “Crazy About You: Reflections on the Meanings of Contemporary Teen Pop Music” in the Electronic Journal of Sociology (2002), by Phillip Vannini and Scott M. Myers, in which the highlighted part below immediately leaped out at me. With apologies for the long quote for the sake of context (actually, only 2/3rds of the paragraph!):

…Centralized corporate production insures continued consumption through pervasive distribution, vast output volume, and structured product obsolescence (Gitlin, 1981) while strategies of careful manufacturing of the image and sound of pop icons ascertain that audiences are treated as ‘targets’ and ‘market-segments’. Take for example the case of Britney Spears. Her image and sound had been first controlled by Disney as a pre-teen Britney worked as a host of the Mickey Mouse Club. Subsequently her schoolgirl image was spiced up to appeal to the 12-16 age group and her videos were made to occupy a steady spot in the rotation of Zoog ABC and the Disney Network. Now, with her continued biological growth her image has been recreated as sensual and provocative and formatted to meet the demands of MTV. As this takes place new ‘Britney’s’ mushroom on the market to appeal to different targets: Jessica Simpson to Christian teenagers, Mandy Moore to preteens, Jennifer Lopez to Latinas and older fans. Producers’ control extends from songwriting to image-packaging and personality development (Frith, 1978). Any boy-band act is put together to appeal to various personalities and life outlooks of fans as each band includes a member portrayed as cute and sweet, one funny, one good-looking and mysterious, one creative and goofy, one talented and motivated, one dark and tough, and such. Bands are created with the consumers’ demand in mind4, for example LFO target through MTV an older adolescent urban audience with their hip-hopish sound and sexual innuendos, while S Club 7 and Aaron Carter target preteens through Fox Family and ABC Family. This is an example of the diversification of products that allow producers the broadest appeal possible and the highest profit margin.

In passing, footnote 4 from that is also interesting:

4. The structure of consumer demand is an important concept to keep in mind. As Frith (1978) suggested producers’ ability to shape needs is limited. Why or when a style becomes popular or unpopular remains a conundrum for the music industry. It is much easier for any producer to stay with one genre or act after it has become popular and produce endless imitations than experiment with new formats or shape consumer demand. Record industries still find very few acts highly profitable, while the majority of albums produced and distributed hardly bring any profit at all (Burnett, 1996).

But the highlighted part caught my eye because of what I’d read in the post Thoughts on K-Pop Vol. 1: So Addictive at the blog Multi, which is definitely required reading for those interested in Korean music specifically:

Another important thing to note is that the Korean music industry is populated mainly by groups of at least five members. With a main audience of between 10 and 19, this is a brilliant idea because all the kids will have at least one person they like in every band, are enthralled by their personalities as seen on numerous TV shows, and will not hesitate to buy their albums and merchandise. This works for other industries as well, as phone, food and clothing companies almost solely hire celebrities to star in their commercials. They also record songs and shoot music videos (and short films) for these products and then endorse them on their numerous TV appearances. Basically, the celebrities become the only people you see on screen and in print. They become ridiculously popular really quickly, and then are sent around Asia to maximize their worth because all the other countries have succumbed to the “hallyu wave”.

Naively, I hadn’t been aware that the same logic also existed outside of East Asia. But having said that, it is still much more marked in K-pop. For not only it is exaggerated by the overwhelmingly celebrity-focused nature of advertising here, but that in turn is further exaggerated by the need to sell singers rather than their music per se,  for reasons mentioned earlier. And there’s less space for independent artists that don’t subscribe to that logic to emerge too.

Finally, all the photos of KARA (카라) in this post are from their performance at (unfortunately spelt) Wonkwang University (원광대학교)* last month, in which it started to rain halfway through their song but – seemingly without so much as batting an eye – they kept performing nonetheless (see video below).  Found via Omona They Didn’t!, admittedly I probably wouldn’t have given the photos a second glance if they had been of a boy-band instead, but once I had then I really responded to them, well-aware of how refreshing and especially liberating it can feel to continue exercising – or indeed, dancing – in a downpour.

More to the point though, not only are the photos themselves stunning, which this blog theme doesn’t really do justice to (click on the images themselves for more detail, or see Diabolique here and here for more), but in particular KARA happened to be performing Lupin (루팡), in which as Multi – who else? – puts it:

…From what I gleaned from Youtube translations of the songs, they sing about being confident (in love?) and not being afraid…as opposed to simply trying to get a guy’s attention in “Mister” (미스터); check here and here for respective lyrics, and it shows in their performances. They shine in “Lupin”, but bore with “Mister”. It might just be that “Lupin” is fresher, and they’re bored of performing Mister (side effect of weekly live performances, a.k.a overkill, of songs in k-pop) but I doubt it’s just that…

She tends to prefer performances to the music itself, and presumably to the music videos too, but for what it’s worth here they are to compare:

And finally a fan cam of the performance, although unfortunately it’s of very poor quality. The rain starts falling about at about 1:20:

Thoughts?

p.s. I’d been under the impression for many years that the term “Black Music” wasn’t particularly PC, and consequently have sometimes discouraged my Korean students from using it, but the Thinking Allowed podcast made me realize I may have been mistaken. Was I, or is there perhaps a difference between American and British English?

* (Say “Won-Kwang”, not “Wonk Wang”!)

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