Creative Korean Advertising #25: Change Your Emoticon!

Regardless of your feelings about cosmetic surgery, hopefully this will still bring a smile to your face this weekend. Thanks to reader Tobi for passing it on!^^

Update: Fellow blogger 아름답다, ah-lum-dahp-dah also noticed the ad.

(For all posts in the Creative Korean Advertising series, see here)


11 thoughts on “Creative Korean Advertising #25: Change Your Emoticon!

  1. This idea was used some years ago in France some years ago, stirring some debate because it tested the limits of a law banning cosmetic surgery advertising. I remember pink billboards focusing on one pair of before/after emoticons a time, but I can’t find images of it any more.

      • I’m not accusing anyone of anything either, they might have come up with the idea on their own, only to find someone beat them to it…

        But I don’t think advertising for cosmetic surgery is a good thing to begin with, so…

        • I have mixed feelings about cosmetic surgery, but if the service is not illegal in itself and if its practitioners comply with all safety and training regulations etc. etc., then I think it’s quite hypocritical to disallow a legitimate business to advertise its services.

          • By “not good” I didn’t imply t should be banned.
            I’m in two minds about this too. You’re right, a ban would be hypocritical, “regulations” and “rules” can amount to euphemisms too. However, I feel lauding the merits of surgery and the merits of yoghurt shouldn’t be treated the same, or be available to every public…

  2. Haha, I think it’s cute advertising. I guess they’re trying to keep plastic surgery light hearted. Like, “Look! It’s not such a big deal!” But, if I were someone actually considering a procedure, I don’t know if i’d be able to take this seriously.

    • I understand that reaction. But like Brian in Jeollanam-do pointed out once, the default option in Korea is to make a product cute (whereas in Western countries it’s to make it edgy or too cool for school or whatever), so probably Koreans in general have would have less qualms.

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