Gender Advertisements in the Korean Context (Version. 4.0!)
As promised, here is the latest version of the lecture that has kept me so busy recently, which I’ll be delivering for a fourth time at Sejong University tomorrow. Any comments or suggestions would be most appreciated.
Also, as the friend I’m staying with ironically has to come down to Busan on the very weekend I’m coming up to Seoul, then I’ll be free all Sunday, and so was planning to spend much of it looking pretentious in coffee shops, then going to Kyobo and What The Book – after all, what else is there to do in a city of 24.5 million people? But if any readers are free though, and would like to have a coffee or something in the Itaewon or Jongno areas, then please give me a buzz!
“Juvis Professional Diet” Does it Again…
(Source: Busan Focus, 15 June 2011, page 17)
With apologies to the guinea pigs that were the first to receive it, I’m constantly updating my public lecture on gender and Korean advertising as I get more practice with it, and indeed I’ve just realized I’ve been making a big oversight by not mentioning Koreans’ exceptionally tolerant attitudes towards photoshopping in it previously. Deciding to remedy that in the latest version then, naturally I decided to include one of the most notorious recent examples: singer G.Na‘s ubiquitous advertisements for “Juvis Professional Diet“, which I discussed here. Surely, I thought, there was no greater demonstration than making such an attractive woman look like a virtual alien (or at least her legs).
Then I opened today’s paper…
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