The Grand Narrative

Korean Sociological Image #65: First Commercial to Positively Feature a Korean Woman with a Non-Korean Man? (2006)

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Turn on a Korean TV, and you won’t be waiting long before you see a commercial with a Korean man in a relationship with a non-Korean woman. But for a long time, I was only aware of one ever produced with the opposite pairing, which I discussed when it came out back in July last year.

Since then, there has also been at least one music video produced that positively features a Korean woman with non-Korean men (not just the one man in this case!), which you read more about at Mixtapes and Liner Notes and Fanboy vs Fangirl here, here, and here. But again, there’s many many more with the opposite pairing (see here, here, and here for examples). And as far as I know, no more commercials with Korean women hitting on non-Korean men.

It turns out though, that Lee Hyori (이효리) did so back in 2006 in a commercial for Anycall (애니콜), a mobile phone brand. I must have seen it a hundred times on TV that year, but only ever the fifteen second version, in which the ethnicity of the lucky gentleman at the end was unclear. I would automatically have assumed he was Korean then, but he’s actually Caucasian (with a hint of Latino?), as you can see at 0:27 in the thirty second version above.

As always, I’d be happy to be proven wrong – again(!) – with any further examples of similar pairings. But still, I doubt I’ll ever receive enough to challenge this clear discrepancy in the Korean media’s representations of different genders and races, which is why I raise it here.

For any readers further interested in why that discrepancy exists, please read last year’s post for more background and many more links.

Update 1 - As soon as I’d packed away my netbook and was walking home, I remembered that there was indeed one more example from last year, a promotional video for the 2010 G-20 Seoul Summit. It features a Korean woman and Caucasian man having a traditional Korean wedding, just like I had (the kiss is for show though – traditional Korean weddings are really quite sombre affairs!):

Update 2 – With thanks to Dan for passing it on, here’s a recent commercial for a smartphone, apparently with screen quality so good you’ll be able to see your foreign boyfriend’s bit on the side reflected in his sunglasses:

Until I saw that, I was wondering if the “positively” in the title was a little redundant, but now it seems more apt than ever!

(For more posts in the Korean Sociological Images series, see here)

63 Years On: Free Screening in Seoul this Sunday

Posted in Announcements, Prostitution, Rape, Sexual Abuse by James Turnbull on November 29, 2011

With thanks to Shannon Heit for letting me know, this Sunday at Jogyesa Temple in Seoul there will be a free screening of 63 Years On, an award-winning documentary about the Comfort Women (with English subtitles). If you’re interested in attending, please see the press release (an MS Word file) for further details, and note that it actually starts at 2pm, not 3pm as stated in the poster (which I’ve confirmed is a mistake).

(K)Pop Art는?

Posted in Korean Actors, Korean Advertisements, Korean Art, Korean Female Singers, Korean Media by James Turnbull on November 28, 2011
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What comes to mind when you hear that Korean(?) cosmetic brand Clio (클리오) hosts a biennial Clio Cosmetic Art exhibition? That it sounds more like a brand tie-in than a genuine attempt to encourage original and thought-provoking art? The purist in me couldn’t agree more, especially when you consider that some works in the 4th (2009) and 5th (2011) exhibitions were not just inspired by, but use the very same photos as Clio’s own advertisements, prominently featuring brand endorsers Kim Ha Neul (김하늘) and Lee Hyori (이효리) respectively.

When its at the behest of the advertiser itself, arguably the ensuing pop-art loses its edginess.

But art doesn’t have to be radical to look good. What’s more, when you combine the images with the women themselves, then the juxtapositions are like an intellectual wet dream, the afterglow of which has had me buzzing for the last week.

For which are the more real? The flesh-and-blood women in the Insa Art Center (인사아트센터) in Seoul’s Insa-dong district? Or Ha Neul and Hyori the mass-produced visual commodities, with which we are much more familiar?

Groovy

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But although the pictures did indeed persuade me to take down my handful of books on hyperreality and postmodernism, yet again I rejected them as unnecessarily abstruse, even for a geek like me. Also, Lee Hyori in particular (I’m less familiar with Ha Neul) is actually so down-to-earth and accessible that arguments that she’s merely a media creation can’t be sustained, one positive of Korean celebrity culture that I’ll be discussing in a lengthy post next week soon.

Until then, let me just pass on the art itself here, hoping to inspire more aficionados amongst you.

First, see here for a brief English introduction to the 5th exhibition, then the following graphic about it for a quick snapshot. If there’s anything on it you particularly like, click on the graphic itself to go to the Clio website, then on the specific artwork on the graphic there to get a quick (Korean) bio of the artist.

To any K-pop fans, see if you guess where you’ve seen Mari Kim’s work before:

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For many more large and/or high-definition pictures of the art and exhibition hall itself, see here, here, here, or here (beware the automatic music in the last one). My favorite work is easily The Magic (also known as Masic) by Park Dae Cho (박대조) below (the one using the same photo as a Clio advertisement), which you can see a zoomable version of here:

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Note though, that it’s actually a color-changing transparency in a light box rather than a static image, like most of Park Dae Cho’s works (which you can see more of on his blog):

That video doesn’t really do justice to it though, as it must really have been quite mesmerizing when viewed close-up. For the best equivalent, click on the following image:

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As for those of you that share my love of juxtapositions, alas, there seems to be a conspiracy of exhibition-goers to avoid taking decent pictures of Lee Hyori standing next to this particular artwork in particular, this one always cutting it in half for example, or this one being so much more interested in the contents of Lee Hyori’s dress that he ruined the contrast. But decent, albeit smaller and/or watermarked versions can be seen here, here, or on Park Dae Cho’s blog itself.

Meanwhile, if you haven’t guessed already, Mari Kim (blog; Facebook; Twitter), not to confused with (the also – quite literally – cool) Miru Kim, is the artist behind 2NE1′s (투애니원) I am the Best (내가 제일 잘 나가) album cover, and the Hate You music video:

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Finally, unfortunately there was much less interest in the 4th exhibition with Kim Ha Nuel, but Dramabeans does have a good English introduction to it,  and again Clio has a snapshot image, although without links to the artists this time:

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See here, and here for more pictures of the exhibition, and here and here for more shots of juxtapositions.

What do you think? Please let me know, and I’d very much appreciate it if readers could pass on any more examples of interesting juxtapositions and/or celebrity-related Korean pop-art. I’d be especially interested in anything featuring men, as I’m curious if I’m only interested in the Clio exhibitions because they’re centered around two attractive women. I’m sure that’s not the only reason I like them (what do female readers think of them?), but probably it’s much more important than I’d like to admit!

Update – Sorry for forgetting to mention it in case you wanted to go, but unfortunately the 5th exhibition ended back in May. But see you at the 6th one in 2013! :D

Korean Gender Reader

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1) Everything You Ever Wanted to Know About Circumcision in Korea

Whether you’re for or against male circumcision, there’s no sugarcoating some shocking facts about the practice in Korea.

First, consider why it is was taken up so enthusiastically after the Korean War. Not so much for its perceived health benefits, but more because it was seen a way to catch up with the medical practices of the developed world (i.e., the U.S.). Indeed, it was done so wholeheartedly that now more than 90% of Korean men between the ages of about 12 and 40 are circumcised, far higher than the U.S. rate.

Despite being world-leaders in numbers of procedures performed however, unfortunately Korean doctors are actually woefully ignorant about the practice, as Seamus Walsh explains at Asadal Thought:

What I find truly incredible is that the same misconceptions and outright false beliefs that were held about circumcision in the 50s – effects on sexual performance, prevention of STDs, cleanliness etc – are still so prevalent in Korea today, regardless of the fact that the rest of the developed world has moved on in its attitudes and knowledge, making such beliefs redundant.

Also, one of the journal articles he examines concludes that:

The mistaken and outdated notions of South Korean doctors about circumcision…seem to be a leading contributory factor to the extraordinarily high rate of circumcision [there].

Next, as most English teachers in Korea are probably well aware, Korean parents (painfully) get their sons circumcised in their early-teens rather than as babies. And finally, in what I regard as the most damning indictment of the practice, those parents often do so for no more compelling reason than the fact that all their sons’ friends are getting it done, as surveys of the parents make clear.

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Update: By a wonderful coincidence, a related article from the Canadian medical website CMAJ appeared in my Google News Alerts as I was typing the above. Here’s what it says about South Korea:

…South Korea…may be the only country on earth where the majority of men are circumcised but not as infants, and do so for reasons unrelated to health, religion or aesthetics. According to one paper, almost 85% of males 16–39 years old are circumcised in South Korea, the vast majority around the age of 12 (BJUI1999;83:28-33).

No one can say for certain how the country came to embrace circumcision so quickly — the procedure was basically unheard of there in the 1940s — though the prevailing theory is that South Korean men were influenced by circumcised American soldiers during the Korean War in the 1950s. “Within a decade, South Koreans came to believe that practicing circumcision was ‘advanced and modern,’ just like the American soldiers,” US sexologist Robert Francoeur wrote (http://gkorea.nayana.com/s1.html). “If Americans did it, it must be good.”

In the 1960s, South Korea’s doctors made a big push for circumcision, launching a widespread media campaign promoting it as better for hygiene and health. Since then, the practice had become the cultural norm. “Korea has no religious background, it is nevertheless practiced during adolescence, largely initiated by peer pressure,” states the South Korean study. “Therefore, it has partly become a ‘rite of passage’ and is fully integrated into present Korea culture.”

(Taken by a friend of mine at Hongdae Station this summer. Is it still there?)

2. Homophobia in K-pop

No, really. As Megan at Seoulbeats explains:

Just take a little time and browse some K-pop videos on YouTube. Odds are, on at least one video by a boy group, you’re going to see a comment along these lines:”See, this is why K-pop and Korea are superior to America! Because boys can look and act like this and not be accused of being gay!” This is hardly anything to celebrate. In fact, this is precisely the problem. People pretend that homosexuality doesn’t exist. It wouldn’t matter if a boy group member snogged his bandmates in public (ahem, Heechul), because it’s nothing. It’s just fanservice, they’re just close like brothers, is all. No way my oppas are gay! Even if an idol was to stand up on a table and scream at the top of their lungs that they were gay, it would mean nothing. This acceptance of behavior commonly pegged as gay in the West isn’t acceptance at all. It’s discrimination so strong it assumes that homosexuality doesn’t even really exist.

Maybe I’m just prejudiced by coming from New Zealand, where the only time men touch is when they’re fighting or playing rugby, and where if a guy doesn’t don’t like beer, cricket, or rugby then both the men and the women will think he’s gay, but still: I think the physical affection and pink clothes are something to celebrate. Also, please correct me if I wrong, but I’d argue that it’s overwhelmingly foreign audiences that are making such comments about Korean male singers, whereas the question of their sexuality wouldn’t be an issue in Korea itself.

I definitely agree with Megan though, that the corollary of allowing such a wide range of gender-bending (skillfully exploited by G-Dragon [지드래곤] throughout his career; hence the sticker above!) considerably narrows the range of what is regarded as genuinely homosexual behavior, although I think she’s putting it much too strongly when she says that people deny that possibility altogether (despite what the foreign media says, few Koreans now deny that homosexuals exist). Indeed, that that possibility is still very much open is evidenced by so many male celebrities making a lot of homophobic comments recently, lest their clothes and behavior cause people to question their sexual orientation (which to be fair, Megan also discusses).

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3) Science Blogging at its Finest

Remember last month, when one of my favorite blogs I09 told you about a study published in the latest issue of Hormones and Behavior, that concluded that women’s facial features and estrogen levels correlate with their self-reported desire to have children? Since then, two science bloggers wrote even-handed critiques of the study, to which the author of it responded with a blog post of her own.

In short, this was the internet was invented for, and you can read more about those exchanges at a follow-up post at I09 here.

4) The More Egalitarian the Society is, the More “Innate” Biological Differences Disappear

Back when I was an undergraduate student, I read The New Sexual Revolution by Robert Poole (1994), which would come to have a big influence on how I viewed the nature/nurture debate regarding differences between the sexes. As the introduction on Amazon explains:

In this controversial study of gender differences, Robert Poole outlines the recent research which has strongly challenged the notion that men and women would be equal if only they were brought up in the same way. The research has revealed that the brains of men and women are different in distinct ways and that it is these differences which account for much of the mental, emotional and psychological variation between the sexes.

To be sure, after four years of writing about gender issues I’m much more in the nurture camp now, and indeed I regularly make arguments about the influence of one’s environment in gender socialization myself. However, I do still think that there are some innate – not learned – differences between the sexes, especially men’s greater hand-eye coordination and spatial ability mentioned in the book’s introduction, which Poole suggested may be why men prefer playing computer games to women.

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Then I read on Sociological Images about spatial ability tests given to two tribes in Northern India, the Karbi and the Khasi. As the post explains:

- The Karbi are patrilineal.  Only the men own property, and they pass that property to their sons.  Males get more education.

- Khasi society is matrilineal.  Men turn their earnings over to their wives.  Only women own property, which is passed along only to daughters.  Males and females have similar levels of education.

And whereas the Karbi men were much better at spatial ability than the women, the difference between the Khasi men and women was negligible.

For sure, it’s just one study, and there are also methodological issues to consider. But if the result holds true, and the relationship can be confirmed by a wide range of other groups, then it will definitely force me to reassess some beliefs about male/female differences I’ve held dear for the last 17 years!

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5) Gay-Han-Min-Guk: Gay Culture in Korea

For the last two years, I’ve been referring readers wanting a good quick history of Korean LGBT issues to a paper by Professor Douglas Sanders of the University of British Colombia, a noted author on human rights and LGBT issues, and as it happens also the first openly gay person to speak at the UN. And I still will, but now I’ll also link to this post by Michael Hurt and Josh Forman at Groove Korea, which does a good job of filling in the last two years (and much more).