Korean Photoshop Disaster #9: Soju Goggles (Updated)
(Source)
Pondering questions about excessive photoshopping in ads for a radio interview I’ll be doing next week, yesterday I would have said that Koreans are so accepting, even welcoming of it, that unfortunately little surprises me anymore.
Then I saw the alien that has replaced Lee Da-hae (이다해) on Charm Soju’s (참소주) website…
Update - Thanks to Paul Kerry for drawing my attention to these further examples, also available on the website:
Paul at least has seen them in a restaurant (example here), and Lee Da-hae’s endorsement deal also produced a lot of Korean news reports and blog entries back in September, so they’re certainly out there. Unfortunately though, I’ve been searching in vain for any mention of the Photoshopping in them. As they say, the silence is deafening!
Korean Gender Reader
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1) Korean Attitudes to Arranged Marriages
Probably everybody reading knows a Korean person who married someone just one or two months after meeting them. Of the three women I know that did, all enrolled the services of a professional matchmaking marriage agency like Duo (듀오) above to find them, two just the week after they split up with their heartbroken long-term boyfriends.
Needless to say, that sits uncomfortably with modern Western notions of romance and marriage. Yet despite most readers’ distaste, not all such pairings are doomed to loveless failure, and indeed all three of those women I know seem perfectly happy with their new spouses. But what compels such hasty arrangements?
See Dana in Soko for an answer, and for anyone further interested I highly recommend Getting Married in Korea: Of Gender, Morality, and Modernity (1996) by Laurel Kendall too, although it is a little dated.
Also, a confession and a question: the third woman I mentioned was actually a very close Korean friend of mine, but I was so surprised and disappointed with her for getting an arranged marriage that I didn’t try to keep in touch when she moved to a new city afterwards (although we both became much too busy with our respective families anyway). Do you think I was too judgmental? Have any other readers also had their intelligent, confident, ambitious female friends suddenly surprise them with an arranged marriage like that? Did you stay friends afterwards, despite that “traditional” Korean elephant in the room? Please let me know!
2) Korean Gay Community Warns of Assaults on Twitter
According to reports on Twitter there seems to be a group of men in Jongro assaulting gay men at night. See Asian Correspondent for more information.
3) Koreans’ Teeth and Cosmetic Infantilization
Five times a week, I’m greeted with the above advertisement for my workplace as I leave the subway. It may sound a little harsh of me, but every time I see it, I can’t help but ponder why the advertisers didn’t choose a model with nicer teeth (rest assured they look much worse when they’re the size of your palm!).
Possibly, it was felt that a using a “real” person would be more appealing to potential students than an obvious professional model. But on the other hand, good teeth aren’t really a requirement even for Korean celebrities either, as this post by Johnelle at Seoulbeats makes clear. In it, she speculates that good affordable orthodontic treatments weren’t really an option for the current generation of 20 and 30-something celebrities, and/or that they didn’t correct them once the option to do so did become available because crooked teeth are a good sign of being a fabled “natural beauty”, in particular of not having undergone jaw surgery to obtain a V-line.
Without disputing those at all though, the news that some Japanese women are deliberately making their teeth look crooked (known as yaeba) suggests a third, strongly gendered possibility. As explained by Sociological Images (source, right):
Michelle Phan, who blogged about the trend, explained:
It’s not like here, where perfect, straight, picket-fence teeth are considered beautiful. In Japan, in fact, crooked teeth are actually endearing, and it shows that a girl is not perfect. And, in a way, men find that more approachable than someone who is too overly perfect.
Communication Studies professor Dr. Emilie Zaslow had something different to say. She argued that the trend represented a fixation with youth, the sexualization of girls, and pressure on women to infantilize themselves:
…the naturally occurring yaeba is because of delayed baby teeth, or a mouth that’s too small.
In other words, having a crowded mouth makes you look younger, like a girl instead of a woman.
In short, I’d argue that this possibility means that Korean men with crooked teeth are more likely to correct them than Korean women, and indeed that matches my own observations. But although it’s too early for confirmation bias to have an effect here(!), of course that result may simply reflect my being much more interested in women’s mouths than in men’s. So, what are readers’ own observtions? And if there is indeed a gender imbalance, can you think of alternative reasons for why that would be the case?
Related, Leanne of Hello Korea! laments the popularity of “Asian poses”, and how it perpetuates Orientalist stereotypes of childish East Asian poses (including among East Asians themselves). As she writes:
Now, to be fair, your common everyday Korean woman is not posing for a camera all the time, but it’s still disturbing that they do this stuff when a camera gets put in front of their face.
That really struck a chord with me, because, the same day I read that, I happened to be presenting the following video (albeit by an Asian-American I think) to an all-male class of computer-gaming students. Perennially bored and sleepy (the students that is), I thought a cute young woman imitating various feelings would spark some interest in studying English for a change. Indeed, it worked so well, I decided I’d do something similar for my other, mostly female classes…but, tellingly, soon gave up trying to find a cute young guy doing the same sort of video!
4) Korean Attitudes to Women Working While Pregnant
Msleetobe, of On Becoming a Good Korean (Feminist) Wife, discusses her realization that her Korean students and coworkers seem to find pregnant women essentially useless, or at least poor workers. While she is careful to not to generalize from that small group though, she also raises the important point that with so many pregnant women expected – or forced – to resign from their companies (see #2 here), then unfortunately very few Koreans actually get to meet anyone who could challenge that stereotype.
5) Police Arrest Individuals Behind Solbi’s Fake Sex Tape
I confess, I know little about Solbi (솔비) beyond her name, and certainly not that a fake sex-tape of her had been circulating for over two years, and which led to her breaking up with her boyfriend. Does anyone also know how the tape affected her career? (For comparison, see what happened to Ivy [아이비] because of her own alleged sex tape in 2008)
(Source)
Finally, it’s not related to Korea sorry, but do let me pass on this excellent In Our Time podcast on Eugène Delacroix’s 1830 painting Liberty Leading the People above, with a lot of discussion of how it has been appropriated as a Feminist symbol ever since. Which is kind of ironic, because as guest Tamar Garb of University College London especially points out, French women had almost all no rights at all at the time, and accordingly the woman depicted was definitely only intended to be an allegorical – and not Feminist – figure.
University Graduates: One Woman Hired for every Four Men
(Source, adapted)
Women – not men – were fired in droves at the start of the 2008 financial crisis. But was that as outrageously sexist as it sounds?
After all, they were the bulk of irregular workers back then, when Korea had a greater percentage of them than any other OECD country. Insecurity was a given, which is why the status and rights of irregular workers was a big political issue years before the crisis.
Also, bear in mind that most single people live with their parents until marriage. So, however perverse, there was a certain logic in the government concentrating on securing jobs for (overwhelmingly male) heads of households, as husbands would provide for their wives, and fathers for their daughters.
In such strained circumstances, it sounds almost churlish of women to complain about that arrangement.
But women were also the first to be fired during the the 1997 Asian Financial Crisis, back when Korea had the smallest number of irregular workers in the OECD. Indeed, it was generally only this newly emerging irregular work that was made available to women – especially mothers – once the Korean economy began to recover, and accordingly the Korean female workforce participation rate has stagnated at the lowest or near-lowest rate in the OECD ever since, and Korea has by far and away the largest gender wage gap.
Considering this, mere economic rationales of why women have again been treated so differently – badly – by employers in the latest financial crisis should be treated with a great deal of suspicion. In particular, they can’t explain why Korean companies are currently hiring roughly only one female graduate for every four male ones, as the following MK article makes clear:
“취업 성차별” 여대생들의 눈물 / “Sexual discrimination in hiring” [causes] female university students’ tears
31 October 2011
서울 소재 중상위권 대학 졸업반인 이 모씨(25ㆍ여)는 금융권 취업이 목표다. 그는 지난 7월부터 2개월간 한 증권회사 지점에서 인턴사원으로 일하며 우수한 평가를 받아 정규직 전환 1순위로 꼽혔다. 하지만 결과는 실패였다.
The goal of one Ms. Lee (25), member of the graduating class of an upper-mid-level Seoul university, is to get a job in finance. Starting last July, she did a two-month internship at a branch of a securities company, where her superb evaluations caused her to be considered the top choice to be given a permanent position. However, she was unsuccessful.
며 칠 후 이씨는 상사에게서 충격적인 말까지 들었다. “미안하지만 본부에서 남자만 뽑으라는 지시가 내려와 어쩔 수 없었다”는 것. 이씨는 “각 지점에서 매긴 인턴 성적은 여성이 훨씬 높았는데도 당시 정규직으로 입사한 여성은 단 한 명도 없었다”며 “다른 이유도 아니고 ‘여자’라서 꿈이 무너졌다고 생각하니 억울하다”고 토로했다.
A few days later, Ms. Lee even heard these shocking words from her superior: “I’m sorry, but we got instructions from headquarters to only hire men, so there’s nothing I could do.” Ms. Lee revealed, “Though at each branch, the ranked interns’ marks were much higher for women, at that time there was not a single woman among those hired as permanent employees. I think my dream was crushed for no other reason than that I’m a woman, and it’s not fair.” (source, right)
극심한 취업난 속에서 여대생들이 취업 문턱에서 좌절하며 눈물 짓고 있다. 여성 고학력화로 곳곳에서 여풍(女風)이 불고 있지만 채용시장에선 남성 지원자를 선호하는 성(性) 차별이 심각한 것으로 확인됐다.
Amid severe unemployment, female university students at the threshold of getting jobs are being frustrated and shedding tears. Through women’s increased high levels of education, “female wind” is blowing [female influence is making an impact] everywhere, but it has been confirmed that, in the job market, sexual discrimination in favor of male applicants is serious.
지 난달 31일 매일경제신문이 국내 10대 기업을 대상으로 지난해 대졸 신입 공채 합격자 남녀 비율을 조사한 결과 여성은 신입사원 10명 중 1~2명꼴로 나타났다. 여성 신입사원 비율을 평균 내보니 18.5%로 20%를 채 넘지 않았다.
On Oct. 31, the results of an investigation by the Maeil Kyungjae newspaper into the gender ratios of new university graduates hired by 10 major domestic companies last year found that women made up 1 or 2 of every 10 hires. They averaged the percentages of new female employees and found it was 18.5%, not even 20%.
(Source)
기업별로 보면 롯데그룹이 27.5%로 가장 높았고, LG와 SK는 20%, GS는 18%, 한화는 17.1%였다. 현대ㆍ기아차는 10% 후반대로 나타났으며 현대중공업이 9.7%로 대졸 여성 신입직원 비율이 낮았다.
Broken down by company, Lotte Group was the highest at 27.5%, LG and SK were at 20%, GS was at 18%, and Hanhwa was at 17.1%. Hyundai Kia Motors was in the high teens, and Hyundai Heavy Industries had the lowest percentage of women among the recent university graduates they hired, at 9.7%.
최 근 대학생들 사이에 큰 인기를 끌고 있는 두산그룹 기업 이미지 광고 ‘사람이 미래다’에는 취업을 준비하는 여대생이 자주 등장하지만 해당 기업에 여자 신입사원 비중은 18.8%로 매우 낮은 것으로 알려졌다. 두산 관계자는 “업무 특성상 남자 비율이 압도적으로 높아 여성 신입사원 비중이 낮은 편”이라고 말했다. 한진은 대한항공 등 일부 계열사로 공개 범위를 제한했고, 삼성은 공개 자체를 거부했다.
Female college students looking for employment often appear in the corporate image advertisements of Doosan Group, which is gaining popularity among current university students, but it has become known that the ratio of female new employees at this company, at 18.8%, is very low. A Doosan official said, “The nature of this business is [requires] an overwhelmingly high percentage of men and so a pretty low ratio of women.” Hanjin limited the range [of information] made public to some subsidiaries like Korean Air, and Samsung refused to release any information.
통계청에 따르면 지난해 여성 대졸자는 27만1773명으로 남성 대졸자(26만8223명)를 10년 만에 처음 앞질렀다. 하지만 대졸 여성 실업자 수는 14만2000명으로 관련 통계 조사를 시작한 후 사상 최고치를 기록했다.
(Source)
According to the National Statistical Office, the number of female university graduates last year, at 271,773, outstripped that of male graduates (268,223) for the first time in 10 years. However, the number of female graduates who were unemployed was 142,000, the highest on record.
결국 기업들이 여성 인재를 적극 채용할 수 있는 제도적 기반 마련에 미흡하다는 지적이 나오고 있다. 전문가들은 섬세함과 부드러움, 배려심, 소통 능력 등 여성만이 가진 강점에 주목해 기업이 경영전략 차원에서 인식을 바꿔야 한다고 강조했다. 김왕배 연세대 사회학과 교수는 “후기 산업사회로 넘어오면서 남성성을 상징하는 ‘하드웨어 소사이어티’보다 섬세함으로 대변되는 ‘소프트웨어 소사이어티’가 부각되고 있다”며 “소비자 욕구를 잘 잡아내는 기업이 살아남기 때문에 여성 인력 장점을 극대화할 필요가 있다”고 설명했다.
In the end, it is being noted that there is a lack of arrangements for institutional groundwork from which businesses can actively hire talented women. Experts have emphasized that businesses need to take notice of strengths that only women possess, like delicacy, softness, thoughtfulness, and communicative ability and so change their perceptions at the level of corporate strategy. Kim Wang-bae, a sociology professor at Yonsei University, explained, “As we become a post-industrial society, ‘software society,’ which represents delicacy, is becoming emphasized over ‘hardware society,’ which symbolizes masculinity. Because businesses that excel at capturing consumer demands survive, it is necessary to maximize the strengths of female personnel.” (end)
As always, news like this strongly challenges narratives of a glorious future of Korean grrrl power that pervade the English language media about Korea (see here for a discussion of the above video for instance). But I confess that I was still shocked at the figures above, although perhaps I shouldn’t have been when even an implicit advocate of women’s rights like Professor Kim Wang-bae above subscribes to the same delicate women / tough men worldview that Doosan Group does!
(Thanks to Marilyn for the translation).
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