Korean Family Planning Advertisements, 1960s-1980s — Are Today’s Young Couples Less Informed than Their Parents Were?
…American military officers helped make abortion the population control tool of choice in those Asian countries where they wielded influence, first in Japan in the late 1940s and 1950s, then South Korea in the 1960s. USAID, America’s aid agency, provided Jeeps for mobile clinics which roamed South Korea performing abortions. At one point, a quarter of the country’s health budget was going on population control and the number of abortions hit an all-time record in Seoul, where, in 1977, there were 2.75 abortions for every live birth. “What would have happened if the government hadn’t allowed for such easy abortion?” asks one sociologist. “I don’t think sex-selective abortion would have become so popular.”
Apropos of the above quote, from The Economist’s review of Mara Hvistendahl’s Unnatural Selection: Choosing Boys Over Girls, and the Consequences of a World Full of Men (2011), let me present some government advertisements of the period to give you a better impression of that amazing zeal for population control back then. More specifically, they also show that whereas couples were encouraged to have two children in the 1970s, and not to favor boys over girls, this would be reduced to only one child by the 1980s, and messages about the sex-ratio invariably diluted.
Obviously, these would come to play a huge role in today’s world-low birthrate, the difficulty many Korean men are now having in finding wives (although fortunately the sex-ratio among newborns has since been normalized), and the ensuing massive influx of overseas brides. Less obviously, they defy stereotypes about Koreans’ squeamishness when it comes to sexual matters, as I’ll explain.
But first, some context. All 30 or so advertisements I’ve been able to find were produced by the Planned Parenthood Federation of Korea (대한가족계획협회; now known as the Planned Population Federation of Korea {PPFK; 인구보선복지협회}) and/or the now defunct Ministry of Health and Social Affairs (보건사회부), and can be found here, here, here, and here, as well as (best) on the PPFK’s website.
Text, both calenders — Did you know that the most effective, safest, and simplest device is the loop (IUD)? People who want one, please go to a welfare or family planning center / Black headline, right calender — Let's have the proper number of babies, and raise them well!
Formed in April 1961 just before the coup, the PPFK would soon have the strong support of the military government. But according to Seungsook Moon in Militarized Modernity and Gendered Citizenship in South Korea (2005; pp. 81-2), its activities wouldn’t really take off until the 1970s, which possibly explains its rather uninspired efforts above (but note though, that the government itself was extremely active in population control well before then):
The modernizing state had to launch aggressive propaganda for family planning because the idea of contraception was foreign to most Koreans, who tended to believe that having many children meant good luck and that every child would bring his or her own food into the world….
….The state…worked closely with the PPFK to change the public perception of birth control, establishing a department of public relations in 1970 to make the idea and practice of contraception familiar to the populace. The PPFK increasingly relied on mass media (radio, television, newspapers, magazines and education texts of its own) to disseminate positive images and information about families with a small number of children. To encourage popular participation, the PPFK organized popular contests of various kinds, ranging from posters, songs, and slogans to stories of personal experiences by mothers and wives concerning contraception.
A fascinating book, it’s difficult not to quote much more here, as the next few pages make it clear that Korea’s population policies were just as systematic and draconian as China’s. In light of what is revealed in Hvistendahl’s more recent book though, it is strange that it doesn’t also discuss abortions, but it does mention that while IUDs insertions were offered freely in the 1960s (with the Marine Corps mobilized to provide them to isolated islanders), and considered the “patriotic” and “ideal” form of contraception (but with the pill also introduced in 1968 to alleviate their effects, in stark contrast to Japan), by the second half of the 1970s it would be female sterilization that was offered and aggressively applied, becoming “what can only be described as a sterilization mania” by the 1980s. Between 1982 and 1987, over 2 million Korean women would be sterilized, a “semiforced mass sterilization” that “led to abrupt reductions in the fertility rate and the rate of population growth in the 1980s” (p. 85).
Left, umbrella — The path to youth and beauty is family planning / Both posters — Don't discriminate between boys and girls, have only two children and raise them well (This slogan can be seen on many 1970s posters)
Left, headline — Which method is good?; cup — Family planning consultations; man, text — "I'll do it"; text, bottom — 1975 is International Women's Year / Right, 19th Family Weekly Magazine May 5-12 1974 — The World has One Destiny; NCC= The National Council of Churches in Korea (한국기독교교회협의회)
This poster on the left above is particularly interesting, and not just because that was the year that March 8 — which *cough* happens to be my birthday — was made International Women’s Day (alas, I was born a year later). Rather, it’s because of the guy saying “I’ll do it”, which couldn’t help but remind me of young Koreans’ surprising attitude that contraception is exclusively men’s responsibility (as indeed the Japanese think too). However, women were overwhemingly the focus of population control drives back then (Moon notes that only 1 vasectomy was performed for every 10 IUD insertions, although I think the ratio to female sterilizations would have been more useful), and women’s organizations co-opted or specifically created by the state to carry them out, so it seems anachronistic to see a connection between young Koreans’ attitudes today and those of their parents at the same age.
Indeed, this one on the left below turns out not to be about family-planning at all, but rather women’s rights (update: unfortunately, I’m having formatting problems sorry, so let me translate here instead):
Left, headline — We are all [the same] human; Man (clockwise from hat) — Family registry rights, parental rights, inheritance, children, estate; Text — Women’s Family Law Change Committee / Right, arrow — The path to a Gross National Income of of $1000 in 1981; Text, below — (Previous 1970s’ slogan)
Next, before moving on to posters from the 1980s, note that sterilization campaigns would come to be complimented by various economic incentives (p. 85):
In 1981, confronting negative economic growth for the first time since 1982, along with a decrease in the number of sterilization acceptors, the state issued “Countermeasures to Population Growth.” These measures were characterized by incentives to a family with one or two [James - ?] children; priority in getting housing loans and business loans, monetary support of low-income families, and free medical service for the first visit. During the 1980s, variations of these kinds of incentives were introduced almost every year.
Left — Two children is many too! / Right — Korea's population has already exceeded 40 million
And here are two posters with sons, and then two with daughters. But note that, confusedly, there were also some with two children like those in the 1970s though, and that clearly the government and PPFK were still very much concerned about the sex-ratio.
However, like I said that message was surely somewhat diluted by having some posters featuring and explicitly praising having a son, and it would be interesting to do a content analysis to determine the ratio of those that depicted sons to daughters, two children, or (preferably) a sex-neutral image like the eggs above:
Left — One family, full of love. One child, full of health / Right, headline — Because of one son; Text — Overpopulation is everybody's responsibility
Again, apologies for having formatting problems above:
Top — A blessing of one child, loved strongly / Bottom — Raise one daughter well, and you won’t envy [those who have] ten sons
Left, sign — Korea's current population: 40,524,837, Korea is overflowing; Text in map — Even if you only have one child, Korea is overflowing / Right — Korea is already overflowing
Finally, please note that these posters are just a handful of those available on the PPFK website, and which in turn must be a small sample of all that were produced. But in combination with what I’ve learnt from Militarized Modernity, they’ve still lead me to an interesting conclusion. Which is that, bearing in mind Koreans’ reputation for procrastination, yet doing things with outstanding zeal and efficiency once they set their minds to them (albeit usually precisely because of putting them off for so long), sexual matters are no exception, despite Koreans’ conservative reputation. Moreover, and intriguingly, it appears that young Korean couples of the 1970s and 1980s were likely to have been much better educated and informed than their children are now.
Assuming it does exist, what on Earth happened in the 1990s and 2000s to account for this curious generation gap? And why, even though technically adults rather than children were the target of government campaigns in the 1970s and 1980s, is sex education in Korea today so appalling?
Question from a Reader — Help Sought for Pregnant Rape Victim
(Source: unknown)
For obvious reasons, the reader that submitted this email would like to remain anonymous. Unfortunately I’m unable to think of any organizations that can help myself (especially after the baffling responses from the ones the couple has tried), so he would greatly appreciate any help or information readers can give:
xxxxxMy wife (Korean) was recently raped and became pregnant. We had been trying to get pregnant for a few months, so due to the timing of the attack, she assumed it would be impossible for it to be the attacker’s baby and decided to keep it a secret until recently when she finally told me about what happened. It turns out that she was misguided and it is actually very possible, though not probable, that the rapist impregnated her.
Every avenue we have explored for getting support has been a non-starter. We have gone through the police, rape hotlines, and the Seoul Global Center. Everyone seems to have never heard of a situation like ours, does not have the answers to our questions, and is unwilling to help us find the answers to our questions (mostly they just seem like they’re uncomfortable and try to get us off the phone as soon as possible). We briefly thought we might qualify for free counseling services for my wife, but we were later told that she is not eligible because she didn’t make a report. The police won’t take a report because she cannot identify her attacker.
We are unable to undergo any genetic testing (via amniocentesis or CVS) to determine if the baby is mine. We have been told there was a recent change in Korean law because of Dr. Hwang Woo-Suk that made it illegal to perform any tests on fetuses in the womb. This sounds ridiculous considering the ease with which one is able to procure an abortion. This is critical information for us, as I am a Caucasian-American and the child is likely to face questions its whole life about why it looks totally Korean (depending on if we decide to continue with the pregnancy), not to mention the strange looks from family and friends. We will all have a lifetime of reliving this horrible experience. I’m also thinking about possible issues that might come up with trying to get the child American citizenship, and my wife her permanent residency.
We are currently looking at going overseas to undergo the testing that needs to be done, but the information on that seems sketchy as well. I’m hoping that you might be able to put us in contact with an organization (preferably non-governmental) that would be informative, non-judgmental and understanding. Suffice it to say, this has been an incredibly difficult time for us. All we want is to know what the actual odds are that the child is mine, and perhaps some assistance in finding the best overseas options for genetic testing. So far it has been a dead end, although I know it is possible.
It seems like this may be a tall order, but I greatly appreciate any information you might be able to send my way.
Ministry of Health and Welfare: “Unwed Mothers are Ignorant Whores”
(Source)
What? It said that? In 2011??
No, hopefully not so recently, especially with the increasing criminalization of abortion since last year. But as you’ll soon see, the Ministry of Health and Welfare (보건복지부) certainly did once define unwed mothers as such, and I’d wager within at least the last decade.
It was just in 2008, for instance, that singer Ivy (아이비) was vilified in the media for the heinous crime of having sex with her boyfriend, so by those standards the Ministry’s comments were not particularly outlandish. And while Ivy did eventually rehabilitate her reputation, unfortunately Korean society is still far from accepting women being so sexually “open and impulsive”, let alone so blatantly so as to have a child out of wedlock.
Whatever the date though, when even the organization charged with helping unwed mothers once stigmatized them, then you can imagine how badly they fare in society today.
Despite that, abortion opponents seem to have quite a sanguine image of what it’s like to raise a child as a single mother. Which is what prompted this anonymous Korean woman, who kindly recently wrote on TGN about how and why she got an abortion, to post a link to this imomNews article outlining how the reality is anything but. With thanks to Marilyn for translating it, here it is in full:
(Update – To my shock and disappointment, the Ministry’s appalling definition was on its website until as recently as May 2010)
‘동성애자’ 다음으로 차별 받는 집단 ‘미혼모 / Unwed Mothers Most Discriminated Group after Homosexuals
인식 개선 선행…정부지원 확대 /[With] improvement in perception as precedent. . . expansion of government aid
Image Caption: 최근 정치권을 중심으로 ‘미혼모’ 지원방안이 활발히 이루어지고 있다. 지난 3일 서울 여의도 국회에서는 ‘미혼모 지원정책 개선방안’ 포럼이 개최됐다 /Currently, political methods for supporting unwed mothers are actively becoming reality. On Aug. 3, at the National Assembly in Yeouido, Seoul, an “Unwed Mothers Support Measures Improvement” forum was held.
‘학력이 대체로 낮고, 불안정한 직업에 종사한다. 자취나 하숙을 하고, 성에 대한 가치관이 개방적이고 충동적이다. 사회경제적 상태가 낮고 부모와 떨어져 사는 사람’이라고 과거 보건복지부가 운영하는 웹사이트 건강길라잡이는 미혼모에 대한 정의를 이렇게 내렸다.
“Usually low levels of education, with an unstable job. Lives by herself or in a boarding house, has open and impulsive sexual values. A person whose socioeconomic situation is low, and who lives apart from her parents,” is how a website health guide operated by the past Ministry of Health and Welfare defined unwed mothers.
이처럼 사회의 부정적인 시선 탓에 미혼모에 대한 관심과 지원은 일부 사회복지시설을 제외하곤 전무후무한 것이 사실이었다.
Because of society’s negative views like these, it was true that, as for interest in and support for unwed mothers, a few social welfare facilities were the first and seemed like they would be the last.
특히, 1990년대 이후 정부와 시민단체 등의 노력으로 조손가정, 다문화 가정, 한부모 가정 등은 상당부분 인식개선이 이루어 졌으나 미혼모 가족만은 사회의 편견 속에 여전히 ‘눈총’의 대상이 되고 있다.
In particular, through the efforts of the government and civic organizations since the 1990s, perception of grandparent-grandchild families, multicultural families, and single-parent families has improved; among society’s prejudices, only unwed-mother families continue to be the target of stares.
때문에 형편이 좋지 않아 자립이 힘든 미혼모들은 자연히 입양을 생각하거나 권유받게 되고, 우리사회도 ‘낳아 기르는 쪽’ 보다는 입양을 암묵적으로 유도했다.
(I Came From Busan, 2009. Source)
Because of that, unwed mothers, whose circumstances are not good and so have difficulty supporting themselves, think of adoption of their own accord or are induced to adopt, and our society also implicitly supports the “have and raise side” less than it does adoption.
사정이 이렇다 보니 지난해 우리나라의 해외입양아는 미혼모의 자녀가 90%를 차지한 것으로 나타났다. 그러나 최근 이들에 대한 지원방안이 정치권과 시민단체, 기업 등을 중심으로 활발하게 논의되면서 미혼모 가족에 대한 관심이 일고 있다.
Because of this situation, last year it emerged that 90% of internationally adopted children from our country were the children of unwed mothers. However, as ways to support them are currently being actively discussed in political circles, civic organizations, and businesses, interest in unwed-mother families is rising.
Image Caption: 던킨도너츠는 미혼모 정소향(21세) 씨를 정규사원으로 채용하면서 미혼모 채용에 적극 나서기로 했다 /By hiring unwed mother Jeong So-Hyang (21) as a permanent employee, Dunkin Donuts is actively taking a stand for the hiring of unwed mothers.
미혼모 인식 개선이 우선 / Improvement of perception of unwed mothers the priority
미혼모에게 가장 필요한 부분은 부정적인 사회의 시선이 관심과 보호의 시선으로 바뀌어야 하는 것이라고 전문가들은 지적했다.
Experts indicate that the most important thing unwed mothers must do is change negative societal views into feelings of interest and protection.
실제 지난 2009년 한국미혼모지원네트워크와 한국여성정책연구원이 실시한 ‘미혼모ㆍ부에 대한 한국인의 태도와 인식’ 설문조사에 따르면 미혼모는 동성애자 다음으로 가장 많은 차별을 경험한 집단으로 조사됐다.
In fact, according to the survey “Koreans’ attitudes toward and perception of unwed mothers and fathers,” carried out in 2009 by the Korean Unwed Mothers Support Network and the Korean Women’s Development Institute, unwed mothers were found to be the group that experienced the most prejudice, after homosexuals.
또한 설문에 참가한 2,000명 중 60% 이상이 미혼모에 대해 ‘판단력과 책임감이 부족한 사람’이라고 답변했다.
Also, of the 2,000 people who participated in the survey, over 60% answered that unwed mothers “are people who lack judgment and a sense of responsibility.”
김혜영 한국여성정책연구원 연구위원은 “미혼모의 경우 일종의 일탈자로 낙인 받고 있다”며 “미혼 부모에 대한 과감한 지원정책이 필요하다”고 지적했다.
(Sources: left, top-right, bottom-right)
Kim Hye-young, a senior researcher at the Korean Women’s Development Institute, said, “An unwed mother is branded as a kind of deviant. We need bold support policies for unwed parents.”
이영호 서울시 한부모가족지원센터장도 “우리사회는 다양한 가족이 있고 모든 가족은 행복할 권리가 있다”면서 “그러나 우리 사회에서 미혼모가 아기를 키우면서 자랑스럽게 또는 당당하게 양육의 경험을 공유하고 그 안에서 성장할 수 있을까란 의문이 들때가 많다”고 아쉬움을 드러냈다.
Lee Young-ho, head of the Seoul City Single Parent Family Support Center, also showed frustration: “There are diverse families in our society, and all families have a right to be happy. However, there are many times when I question whether unwed mothers, while raising their children, can proudly or confidently share their child-rearing experiences and develop in that [kind of environment], in our society.”
이에 최근 여성단체와 미혼모 보호 시설은 미혼모 인신 개선 사업을 적 극 펼치고 있다.
Accordingly, women’s organizations and unwed-mother shelters are currently actively engaging in a project to improve the perception of unwed mothers.
지난달 28일 서울시한부모가족지원센터와 20여 곳의 미혼모관련 단체들은 ‘미혼모지원단체협의체’를 발족하고 미혼모 인식 개선을 위한 다양한 논의를 시작했다.
On July 28, the Seoul City Single Parent Family Support Center and about twenty organizations for unwed mothers started the ‘Unwed Mother Support Organization Council” and began a variety of discussions designed to improve the perception of unwed mothers.
그 첫 번째 사업으로 사람들에게 부정적 이미지가 강했던 ‘미혼모’를 공모를 통해 ‘두리모’로 대체하기로 했다. 두리모란 ‘둥근’이라는 뜻과 둘이라는 숫자를 의미하는 방언 ‘둘레’가 조합된 것이다.
For their first project, they agreed through a public contest to replace “unwed mother”, which had a strong negative image, with “doo-ree mother.” “Doo-ree mother” combines the meaning “round” [doong-geun] with the regional dialect word dool-leh, which means “two people.”
(Source)
정치권ㆍ기업, 미혼모 자립위해 노력 / Efforts by political groups, business for unwed mothers’ independence [ability to support themselves]
정치권에선 ‘미혼모 자립’을 위해 관련법을 정비하고, 토론회를 통해 다양한 의견을 청취하고 있다. 기업들도 미혼모를 우선 채용하는 등 이들의 자립을 위해 힘을 쏟고 있다.
Political groups are modifying laws in order for ‘independence for unwed mothers,’ and through panels, they are listening to diverse opinions. Through actions like prioritizing hiring unwed mothers, businesses are also devoting themselves to the cause of their independence.
특히 민주당 최영희 의원(국회 여성가족위원회)은 미혼모에 대한 지원을 확대하는 내용을 담은 ‘입양촉진 및 절차에 관한 특례법 전부개정안’ 등 관련법을 최근 국회에 제출하는 등 법 만들기에 앞장서고 있다.
Democratic Party Assemblywoman Choi Young-hee (National Assembly Gender Equality and Family Committee), in particular, is leading the way in making laws, some of which are currently submitted to the National Assembly, like “Overall Revision Bill for the Special Act Relating to Promotion and Procedure of Adoption,” the contents of which expand support for unwed mothers.
또한 지난 3일에는 한국미혼모가족협회·한국여성정책연구원와 공동주최로 ‘미혼모 지원정책 개선방안’ 포럼을 개최했다.
(Source)
Also, on June 3, the Korean Unwed Mother Families Association and the Korean Womens Development Institute co-hosted the “Unwed Mothers Support-Policy Improvement Measures” forum.
이날 최 의원은 “해외입양의 90%가 미혼모의 자녀라는 점은 우리 사회의 아픈 현실을 반영하는 것”이라며 “직접 양육하기를 원하는 미혼모가 늘어나고 있는 만큼 양육비 지원을 현실화 하고 지역사회에서 안정적인 생활을 할 수 있도록 정부의 적극적인 지원이 시급하다”고 지적했다.
On that day, Assemblywoman Choi said, “That 90% of international adoption is the children of unwed mothers reflects our society’s painful reality. As the number of unwed mothers who want to raise their children themselves rises, the government’s active support is urgently needed to actualize aid for child-raising expenses for a stable life in a community.”
한편 이날 포럼에서 김혜영 한국여성정책연구원 박사는 ‘양육미혼모의 자립기반실태와 지원방안’에 대한 연구결과를 발표했다.
Also at this forum, Dr. Kim Hye-young, researcher at the Korean Women’s Development Institute, revealed the results of a study on the “Current State of Groundwork for Independence of and Ways to Support Unwed Mothers Raising Children.”
김 연구원은 “60%가 넘는 미혼모가 양육비와 교육비의 문제로 어려움을 겪고 있고, 80%이상은 월세와 같은 불안정적인 주거생활을 하는 것으로 나타났다”면서 “안정적인 자립기반 구축을 위해 미혼모 가족에 대한 조기 개입의 필요성과 함께 지원의 폭을 보다 확대할 필요가 있다”고 주장했다.
Dr. Kim said, “It showed that over 60% of unwed mothers are struggling because of the costs of child-rearing and education, and more than 80% live in unstable housing situations like [those requiring] monthly rent. In order to build stable foundations for independence, early intervention for unwed-mother families, together with an expansion of the range of support, is necessary.” (Source, right)
또 목경화 한국미혼모가족협회 대표도 “우리나라의 미혼모정책은 시설에만 초점이 맞춰져 있어 시설에서 벗어나 자립을 하려는 미혼모들은 빈곤 상황을 쉽게 개선하지 못하는 실정이다”고 지적했다.
Furthermore, Mok Gyeong-hwa, a representative from the Korean Unwed Mothers and Families Association, pointed out, “Policies regarding unwed mothers in our country only focus on facilities, so unwed mothers who want to break free from facilities and live independently can’t easily improve their state of poverty.”
최 의원은 이날 논의된 내용을 바탕으로 ‘한부모가족지원법 개정안’과 ‘국민기초생활보장법 개정안’을 제출할 예정이다.
Assemblywoman Choi will present the “Single-Parent Family Support Law Amendment” and “National Basic Living Security Law Amendment” based on the discussions of that day.
기업들도 미혼모 자립을 위해 적극적으로 나서고 있다. 던킨도너츠와 배스킨라빈스를 운영하는 비알코리아는 미혼모 시설인 사회복지법인 동방사회복지회와 함께 미혼모 고용지원 협약을 체결하고, 던킨도너츠 매장에서 파트타임으로 근무하던 미혼모 정소향(21세) 씨를 정식 사원을 채용했다
Businesses are also actively taking a stand for the independence of unwed mothers. BR Korea, which operates Dunkin Donuts and Baskin Robbins, together with the Eastern Social Welfare Society, a welfare corporation that is an unwed mother [support] facility, signed the Unwed Mothers Employment Support Agreement and recruited unwed mother Jeong So-hyang (21), who had been a part-time employee at a Dunkin Donuts shop, as a permanent employee.
June 16, 2011.
Reporter: Cheon Won-gi (천원기, 000wonki@hanmail.net)
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