Feminazi Killjoys Target Cute Children’s Song

And I’m one of them:


(Source: Instiz)

Here’s a transcript:

‘아빠 힘내세요’라는 동요 아시죠.

Anchor: You know the song Cheer Up Father, yes?

어깨 축 쳐진 아빠에게 아이들이 용기를 줬던 노래인데 이 노래가 양성평등을 저해한다는 판정이 나와 문화관광부가 해명자료까지 내는 소동이 벌어졌습니다.

This is the song which gives encouragement to exhausted, depressed fathers, but it has been recently criticized for hindering gender equality. In response, the Ministry of Culture, Sports, and Tourism issued a statement clarifying what the song is really about.

무슨일인지, 박철현 기자가 보도합니다.

Park Cheol-hyon reports:

“아빠 힘내세요, 우리가 있잖아요”

1997년 발표된 동요 ‘아빠 힘내세요’입니다.

“Dad, cheer up/be strong, you have us”: this is the children’s song released in 1997.

“IMF때 굉장히 많이 들어봤고요. 아이들이 보자마자 불러줬을 때 저절로 힘도 났고..”

Cho Hong-joon, Person on the street #1:

“I heard this song a lot during the IMF Crisis. It  cheered me up when my kids sang it to me”.

그런데 문화관광부는 이 노래가 우리 사회 양성 평등 의식을 해치는 대표적인 사례 중 하나라는 연구 결과를 발표했습니다.

However, in a statement of research results released by the Ministry of Culture, Sports, and Tourism, this song was given as an example of something hindering gender equality awareness.

이 노래가 경제활동을 하는 것은 남성이라는 고정 관념을 키워준다는 겁니다.

This song encourages the notion that it is only men that should partake in economic activity.

특히 엄마가 요리하면서 아빠를 기다리는 만화 동영상은 여성은 가사 노동만 한다는 선입견을 심어줄 수 있다고 지적했습니다.

In particular, a popular accompanying video for the song depicts women cooking while waiting for their husbands, perpetuating traditional gender roles.

[James: Actually, only one of videos shown in the report does that; it can be viewed here.]

“여자들도 많이 일을 하고 더 힘들어요. 여자가 들어봤을 때는 별로인 것 같아요.”

Park Hyeon-joo, Person on the street #2:

“Women work a lot, and it’s harder for us. When they hear it, women don’t care for this song.”

하지만 황당하다는 반응이 많습니다.

But many people replied that the criticisms were nonsense.

“노래는 노래일 뿐이지, 거기에 그런 의미를 부여한다면 그게 더 문제..”

Jeon Byeong-rok, person on the street #3:

“This song is just a song, it only becomes problematic if you read too much into it.”

노래를 만든 현직 초등학교 교사 한수성씨는 가사는 아내가 썼고 이 노래로 국무총리 표창까지 받았다며 황당해했습니다.

The song writer Han Soo-seong, who is an elementary school teacher, said that the lyrics were written by his wife, and pointed out that he received an award from the Prime Minister for it.

“가사가 그렇게 깊은 뜻을 담고 있는 지 몰랐습니다. 말도 안되는 거죠”

“I don’t think that the lyrics have that deeper [sexist] meaning. It’s ridiculous to say so.”

논란이 커지자 문화관광부는 양성 평등 교육에 참고하라고 진행된 연구 결과일 뿐 유해 가요로 지정한 건 아니라고 해명했습니다.

In response to the controversy, the Ministry of Culture, Sports and Tourism clarified that the research was only conducted to further the cause of gender equality, not naming and shaming. (End.)

This report is actually a few years old. But the topic still regularly pops up in my Google Keyword Alerts and on Twitter, albeit usually only leading to Ilbe and DC Inside users having a good laugh at the feminazis. Emboldened perhaps, by the Ministry’s criticisms falling on such deaf ears.

Because it’s still taught to just about every Korean child, even those too young to understand it:

Demanding it of guests is still part of the repertoire of the variety-show hosts, used to elicit infantilized gender performances from girl-group members. For instance, from 20 year-old Yoo-a of Oh My Girl below (which is not to say her tears aren’t genuine):

It’s still such an ingrained part of Korean culture, that even insurance company employees will name their project teams after it, and the media will raise it in reports about the dutiful daughters of male politicians (as well as commenting on their beauty):

yoo-seung-min-yoo-dam-daughter(Source: Asiae)

And finally, because Korean fathers still work among the longest hours in the world, and wish they could be home in time to see their families. As this recent feel-good advertisement makes clear:

Who else but a feminazi would deprive Korean fathers of such a small source of joy?

But wait. Most of those examples above aren’t exactly compelling reasons to continue teaching the song to children. What’s more, even if you still don’t find the song problematic, or how it’s used, there remains the inconvenient fact that MOTHERS WORK TOO:

%ec%95%84%eb%b9%a0-%ed%9e%98%eb%82%b4%ec%84%b8%ec%9a%94%ea%b0%80-%ec%97%ac%ec%84%b1%ec%b0%a8%eb%b3%84-%eb%ac%b8%ed%99%94%ea%b4%80%ea%b4%91%eb%b6%80-%ed%95%b4%eb%aa%85%ea%b9%8c%ec%a7%80(“Women work a lot, and it’s harder for us. When they hear it, women don’t care for this song.”)

Is Park Hyeon-ju referring to work inside the house, outside, or both? A song about the former would hardly challenge traditional gender roles. Yet even that would be an improvement on something that only acknowledges the work of men. Twenty years after Cheer Up Father was written, it’s high time to acknowledge its flaws, and to begin teaching children something much more inclusive.

My suggestion is for the government to arrange a national songwriting competition. It should be determined by popular vote (the public tends to be better judges of what’s catchy), with the winning entry to replace Cheer Up Father in kindergartens and elementary schools.

Do any readers know of any examples like that from other countries? How did they go?

Update: A friend mentioned it would be a pity to lose such a catchy song, and jokingly suggested replacing appa “아빠” (father) with eomppa “엄빠,” a combination of appa and eomma “엄마” (mother) which is actually a word already, although one of those ones everyone knows but has never actually used. But I’d be all for that, especially if the videos and songbook illustrations were changed accordingly. While using the word would be awkward at first, much of this blog is about Korean companies’ and the media’s proclivity for inventing new labels and buzzwords, many—most—of which were also very awkward at first, but some of which have definitely stuck. So why not?

Related Posts:

Korean Students Challenging Slut-Shaming and the Madonna-Whore Complex

ewha-madonna-whore(Source: ‏@smile_ystkyrk)

Today’s post is a collection of encouraging images and words from the incredibly woke students of the Ewha University Women’s Committee (이화여성위원회/@ewhalovewom), which were used in their 16th Feminism Festival.

I hope you’re inspired by them, and I’d love to hear of any similar examples, and/or of anything else you’d like translated. Especially if they’re related to my birthday International Women’s Day that is coming up in a couple of weeks, and will help spread the word about Korean events :)

ewha-16th-feminism-festivalThe title of the festival poster reads “Becoming a slut.” (Lit. “The technology/method of weaving/making a slut.”)

(Source: @ewhalovewom)
ewha-madonna-whore-2(Source: ‏@smile_ystkyrk)

From a noticeboard at the event.

ewha-madonna-whore-3(Source: @ewhalovewom)

It reads:

A word for a “male slut” doesn’t exist. If you search for it on Google, you’ll only find “transvestite.”

“Slut”: there’s no more powerful word for criticizing women. It has the power to destroy them. In practice, it is used in so many ways to attack women.

We are going to think about that at this festival. Everyone’s situation is different, but we need to talk more about the words “slut” and “prostitute,” and to redefine them. When even the most trivial things about women are used to attack them as sluts, rather than avoiding the word shouldn’t we instead reconsider the images the word evokes?

Although what we have written is not eloquent, please enjoy reading it.

Let’s begin the 16th Feminism Festival!

ewha-madonna-whore-4(Source: @ewhalovewom)

ewha-madonna-whore-4aIf you don’t look naturally at the many varied forms of women’s lives, but only look at them through one twisted lens, then that is a form of misogyny. In the end, it’s not that people hate women living alone or studying abroad per se. I think it’s more that people look suspiciously at women who are not under the protection of their families, calling them sluts.

“Nobody can avoid being accused of being a slut.” (Hee-da)

ewha-madonna-whore-4bHow can it be convincing when you say that “The cause of sexual violence has nothing to do with women’s exposure” on the hand, but on the other hand say to women “Don’t wear such revealing clothes”?

“DON’T DO THAT. Don’t do that!” (Yeol-mae)

ewha-madonna-whore-4cIf you talk about women working as tenpro* by just using that label, as if they were just numbers rather than real women with real names, then you’re dehumanizing them and indirectly criticizing them. Instead, we can talk about why they became tenpro, and how come that kind of profession exists.

“Even if they are numbered, their names are not numbers.” (Bam-cha)

*This means “high class prostitute”; am embarrassed to say this was the first time I’d ever heard of this surprisingly common word.

ewha-madonna-whore-4dA teacher and a prostitute. Or, a prostitute and a teacher. I hesitate at the point where these two subjects meet. But the more I hesitated, the more I thought I should write about this. This is about my fear and insincerity when I met a prostitute.

“This is about those things.” (Sung-hyeon.)

ewha-madonna-whore-4eTo victims of sexual violence, people commonly recommend saying that they were virgins. They have to prove that [they didn’t deserve it a little by showing that] they are not bitches, they are not women who exploit their sexual attractiveness, they are not women who just play around and don’t listen to people, and that they are not the kind of women who deserve to get raped, and so on.

“Our society’s S-line.” (Rumble.)

ewha-madonna-whore-4fTo a woman, labeling her a “prostitute” is like a warning to other women, which forces those other women to act modestly and appropriately. Ultimately, it functions to control women.

“A phase of the university festival.” (Yeon-o)

ewha-madonna-whore-5(Source: ‏@smile_ystkyrk)

This one, a test for whether you’re a saint, a kimchi-girl, or a slut, looks like a lot of fun, but formatting it for this post looks a little difficult sorry. But I’ll happily try if anyone asks.

Underneath, people are encouraged post about taboos and unwritten rules they’ve heard. The three examples at the top read:

  • “Don’t go on a working holiday to Australia, people might misunderstand [your reasons for going].”
  • “Isn’t that lipstick shade too slutty-looking?”
  • “Don’t wear that short skirt!”
ewha-madonna-whore-6(Source: ‏@smile_ystkyrk)

Apologies that the festival was actually held two years ago BTW, as eagle-eyed readers will already have spotted. But those images still resonate, which is probably why they somehow surfaced in my Twitter feed last week. So too this tweet below, which I think is speaking about stereotypes of passive Korean women, but am not sure if it’s critiquing them or perpetuating them sorry (even my wife struggled with its meaning). Hence this post, just in case in was the latter!

asian-women-western-women-false-dichotomyRelated Posts:

Why Korea Has so Many Celebrity Endorsements, and Why That’s so Important for Understanding Korean Pop-Culture


To find out, please check out my journal article “Just beautiful people holding a bottle: the driving forces behind South Korea’s love of celebrity endorsement”, which has just been published in Celebrity Studies. There’s only a very limited number of e-copies available unfortunately, so please get in touch if you have any problems accessing it.

Part of a special cultural report on (South and North) Korean celebrity, it’s only 4000 words long, which, alas, makes it at least 4000 words too short for the topic. I’m especially gutted that I had to cut out a paragraph about the “Metal Tray Karaoke Room” segment of the first season of Happy Together. So, let me mention it here instead. For if you really want to understand the strong humanizing streak in Korean celebrity culture I discuss, which underlies why there’s just sooo many ads featuring them, then there’s no greater example than that of a variety show which:

  • regularly featured A-list celebrities and/or sex symbols (e.g. Cha Tae-hyeon, Son Yae-jin, and host Lee Hyo-ri below)…
  • wearing traditional high-school uniforms…
  • in a set made of egg cartons…
  • singing obscure children’s songs…
  • and getting metal trays dropped on their heads if they made mistakes.

It also just happens to exemplify just about everything I love about Korea:

All that said, only having 4000 words to work with (actually supposed to be only 3500, but my long-suffering editor gave up on me) does force you to—ahem—get to the point, and to only cover the bare essentials. If you have any questions about the article then, and/or would just like to know more about anything covered in it, please let know in the comments, and I’d be very happy to get into greater detail.


Related Posts:

Voyeur (보여) by Na-mi (나미): Lyrics and Translation

na-mi-voyeur(Sources, edited: Mediapaper, YouTube, Bonik)

I’m going to let my hair down this week. And I do enjoy covering Korean artists or groups who deserve to be much better known by English speakers. Even if they reward me by disbanding as I type this, or by never replying to my tweets.

Here’s hoping I get a different reaction from Na-mi, probably the coolest ajumma you’re ever going to meet. Allow me to present her dance/club anthem Voyeur, released in November 2013:

One of the most popular and famous disco singers of the 1980s, if you’ve spent longer than a month in Korea you will undoubtedly have heard one of her songs. Most likely, this one:

Naturally, I first heard it myself via Lee Hyo-ri:

T-ara did a version in 2012 too:

For Korean speakers, here’s a quick taste of her history:

Before Voyeur, Na-mi last performed live in 1992, and last released any new music in 1996. So you’d have imagined her comeback would have been a very big deal indeed. Unfortunately though, Voyeur just didn’t take off. Na-mi has faded back into obscurity since, closing her Twitter account and rarely updating her YouTube channel.

In hindsight, Euro-dance-pop was unlikely to appeal to her middle-aged fans. And you need more than one song and a remix to sustain the interest of any youthful converts.

Still, it’s my party, and I’ll dance to the coolest 58-year-old I know if I want to. If you want to join in, here’s my translation of the lyrics to help you sing along:

나미—보여 (Voyeur)

아련히, 너 한동안은 없었어

다 잊었다고 생각한,널 보고 있었어

Looking back nostalgically, you weren’t here for a while

I thought I’d gotten over you completely, but really I was still watching you


외로이, 혼자 있는 그림자

잘못 본 게 아닐까, 다시 찾아왔어 난

I’m your voyeur 보여, 너밖에 없잖아

I’m your voyeur 보여, 내겐 너뿐이야

보여 보여 보여, 날 찾아 왔잖아

보여 보여, 이젠 날 놓지마

I was lonely, I saw your shadow everywhere

Maybe it was just my imagination, but I came to find you again

I’m your voyeur, voyeur, I have only you

I’m your voyeur, voyeur, you’re the only one for me

Voyeur, voyeur, voyeur, you came to find me

Voyeur, voyeur, don’t let go of me now

아직도, 날 떠난 네가 그리,워

흔들린 너의 표정이 내 마음을 움직여

Even now, even though you left me, I miss you

Your shaking expression moved my heart


보여 보여 보여 보여 보여 보여

Voyeur, voyeur, voyeur, voyeur, voyeur, voyeur


And as an extra bonus, these videos too:

The Remix:

Behind the scenes:

The dance routine:

If readers know of any other singers, groups, or songs that deserve more attention, especially if they seem a little yahae, then please let me know in the comments. I can’t guarantee I will cover them sorry—a weekly posting schedule leaves little room for maneuver—but if I like them then I will definitely try!