Sometimes, I wonder if I exaggerate Korea’s alphabetization craze. Then I come across advertisements like this one:

The advertisement on the left reads:

Tight chestline, Sleek braline; Slender waistline, No-cellulite bellyline; and Attractive y-line, Smooth legline. Fashion’s Complete Body! Summer Event. 10% Event Discount.

I couldn’t have put it better myself.

Please see here and here if this is the first you’ve heard of “alphabetization” though, with the latter link focusing on Western historical parallels and the Y-line specifically. Alternatively, see here for more on the physically impossible X-line!

(For more posts in the Korean Sociological Image series, see here)