Source: Busan Focus, 15 June 2011, page 17
With apologies to the guinea pigs that were the first to receive it, but I’m constantly updating my public lecture on gender and Korean advertising as I get more practice with it—and indeed I’ve just realized I’ve been making a big oversight by not mentioning Koreans’ exceptionally tolerant attitudes towards photoshopping in it previously. Deciding to remedy that in the latest version then, naturally I decided to include one of the most notorious recent examples: singer G.Na‘s ubiquitous advertisements for “Juvis Professional Diet“, which I discussed here. Surely, I thought, there was no greater demonstration than making such an attractive woman look like a virtual alien (or at least her legs).
Then I opened today’s paper…
If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)