Estimated reading time: 3 minutes.

An ad at my local Busan subway station, which I’d never given a second thought to until today. I had no reason to—with a title and image like that, I’d assumed it was for some kind of beauty app or filter.

Then my aging eyes finally noticed the “딥페이크/Deepfake,” and I did a double-take:

It reads:

당신의 얼굴 괜찮습니까?

딥페이크로 인한 성 범죄가 매년 증가하고 있습니다. 성폭력처벌법 제14조의 2에 의거해 타인의 얼굴이나 신체 등을 허위 영상물로 만들거나 배포하면 5년 이하 징역 또는 5천만 원 인하의 벌금에 처하게 됩니다.

Is Your Face Okay?

Sex crimes caused by deepfakes are increasing every year. Pursuant to Article 14-2 of the Sexual Violence Punishment Act, anyone who creates or distributes a false video of another person’s face or body is subject to imprisonment for up to 5 years or a fine of up to 50 million won.

This text, a bland rehashing of the law, feels like a real missed opportunity.

The issue is who this ad is aimed at. The “Is Your Face Okay?” headline seems aimed addressed to victims, and indeed a Korean friend assures me that it is. However, surely most victims aren’t unaware that deepfakes are illegal? Surely, more of a concern would likely be feelings of embarrassment, shame, that they themselves were to blame for them in some way, and/or worries about the impact on their jobs and livelihoods? So, the priority should be giving victims assurances that these are not at all the case, and that they could receive all the help, support, lack of judgement, and legal aid they needed at the Center.

In their absence, a more creative alternative is that the headline is a double entendre intended to mean “Aren’t You Red-faced/Ashamed?” to potential perpetrators, then letting them know what might happen if they get caught.

Which applies? Unfortunately, there’s no further information about it on the Busan Gender-based Violence Prevention Center’s website, nor does Googling/Navering yield any results.

So, without disputing the Center’s good intentions for a moment, again I’m forced to defer to my friend’s judgement. In which case, I think the poster really misses the mark.

What do you think?

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