Help a Korean Wave Researcher!

Korean Drama Relationships(“And you thought *you* had relationship issues”. Source: Sanctu; CC BY-NC-SA 2.0)

This request comes from a friend of mine. So, you already know she’s awesome, and very deserving of your help!

Hi, my name is Marilyn, and I’m a graduate student researching the Korean Wave in the U.S. Specifically, I’m hoping to interview K-drama fans about why they like dramas, how they started watching them, etc. If you are a K-drama fan (even a casual one!), have lived all or most of your life in the U.S., are not of Korean descent, and have never lived in Korea, then I would really like to talk to you about K-dramas. Please email me at kdrama.research@gmail.com if you can help me out.

What are you waiting for? ;)

Korea and the World: My Podcast Interview

Brown Eyed Girls Japan(Source: Danny Choo; CC BY-SA 2.0)

“Korea’s entertainment industry has become extremely popular abroad and conveys the image of a modern and attractive country. Watch any K-Pop video and you see plenty of skin and sexiness; but look into Korean culture as a whole, and you witness the dominance of traditional values. Does the way women are depicted in Korean popular culture tell us something about gender politics in Korean society? How persistent are traditional gender roles? Does the entertainment industry empower women or does it merely represent the reality of gender patterns in Korea’s conservative society? To answer these questions and more, we sat down with media specialist James Turnbull in Busan.”

A big thank you to the good folks of Korea and the World, for being such pleasant podcast hosts back in November. Unfortunately though, frankly I had a terrible cold at the time, so apologies in advance if I sometimes sound a little incoherent during the interview!

Either way, make sure to also check out the interviews of Robert Kelly, Daniel Tudor, and Andrei Lankov, with many more to be added in coming weeks.

Update: If you’re interested in hearing more about K-pop specifically, also check out the first episode of Anonymous Said, a new podcast series in which the host aims to “talk to anonymous guests each week, and together…comment on recent events in Korea, and the experiences the guests have from behind-the-scenes of entertainment and life here.” This blog gets a brief mention at 21:50 (squee!).

Presentation, Yonsei University, Friday 12th: “Give it to Me? The Impact of K-Pop’s Sexualization on Korean Advertising”

Sistar Rice Ad(Source: *cough* Ilbe)

The reason I’ve been so busy in recent weeks, and unable to properly reply to all your comments and tweets sorry. But, I’m happy to finally announce I’ll be presenting in the 2014 Situations International Conference, “Culture and Commerce in the Traditional, Modern and Contemporary Asian Music Industries” this Friday at 3pm, and I’d be delighted if any readers could make it.

If you can’t make Friday though, never fear, for there’s a host of much more interesting presentations than mine on Saturday, and I’m happy to meet up after the conference on Sunday too. Please just say hi there, or give me a buzz here or on Facebook or Twitter.

As for my topic, consider it a direct extension of this post. I look forward to your questions and comments!

Announcements

From Explorers and Missionaries to Vagabonds and Potential Criminals
(Source: Facebook Event Page)

Hello everyone. Just to quickly let you know about an upcoming presentation not to be missed, some worthy causes, and some Youtubers that deserve more promoting.

First up, next Saturday (the 25th), Matt VanVolkenburg will be giving a presentation in Seoul for the 10 Magazine Book Club titled “From Explorers and Missionaries to Vagabonds and Potential Criminals: Two Hundred Years of Teaching English in Korea.”

If you’re unfamiliar with the name, let me add that he’s the author of the Gusts of Popular Feeling blog…which I’m sure will have you scrambling to check out the Facebook Event Page before you even finish this sentence!

Next, via The Kimchi Queen:

99 Film‘s new queer movie “Butterfly” is being crowdfounded on GoodFunding aiming for 2 million won in donations (about 2 thousand dollars). 99 Film has used this method for other films (such as “20”) and they have been in general successful in getting their target funding goals.

About working in a (gay) host bar, see The Kimchi Queen for more (English) information, or go directly to GoodFunding for more information in Korean.

Next, via Hollaback Korea 할라백 코리아 comes Rainbow Teen Safe Spacesfourth letter to donors. It begins and ends:

Rainbow Teen Safe Space will soon be launched. The project has been focusing on fund-raising activities so far. Now it is time for a new round of dealing with organizational issues. On July 13, we had a meeting to talk about a new organizational structure for this project to be a common cause of the LGBT human rights movement. We decided to set up the secretariat and hire a full-time staff to set out the street counseling program in September. The secretariat will share the office with Solidarity for LGBT Human Rights of Korea. We are also in preparation to form an advisory committee of experts in various areas such as law, medical care, counseling and human rights…

…We haven’t reached our fundraising goal yet. For the street counseling activities to start on a solid foundation, please join our fundraising effort for Rainbow Teen Safe Space project. If you, donors’ help come together, it would be such a great strength to all of us.

See the link for much more information about its activities, the video above for a quick introduction (it’s in English), or here for its fundraising website.

Finally, I’ve been asked to promote a couple of video producers. First, a small, Daegu-based organization called Stompy Ruffers Cultural Fusion, which “takes Korean culture and blends it with American culture to create some fun and exciting products/events.” See here for more information about them, or here for a selection of their videos—including the “How to Order Food at a Korean Restaurant” one above, which I think would be better titled “But we’re speaking Korean!” after the Japanese version, and which I’m I sure all too many expats in both countries can relate to (Update: Actually, the Korean video came first sorry!).

Last but not least, from Stephanie Rosier (whom I have to thank for this post), also based in Daegu, who has been making video blogs about Korean culture:

I talk about everything you can imagine really. The blogs are an average of 20 minutes long and usually include various photographs and short videos of my adventures here. I can speak Korean at a conversational level (or Topik level 4 to be exact) so I have been able to talk to, and make friends with a wide range of Korean people, from hair dressers to grandmothers, and learn about Korea from an insider’s perspective.

See here for the blogs, or the above video for her “Spring Video Project: Asking Korean People 한국 사람한테 물어보자: 봄 동영상 계획”.

If any readers also have any event, worthy cause, video, or just about anything else they’d like to promote, please just shoot me an email (but please add as many pictures and details as possible!) and I’ll add it here or in a later post.

Sunday Fun: Bottoms!

Hidamari Sketch EscherGirlMy 8 year-old daughter Alice is really into comics these days, often hiding our home phone under her pillow to keep reading when she’s supposed to be asleep. To my chagrin, she couldn’t care less if the female characters have huge eyes though, and/or no noses. But yesterday, I noticed the above while she was watching the opening to the anime adaptation of Hidamari Sketch. It was a great opportunity to start teaching her about female characters’ typical poses too.

Cue 20 minutes of giggling at the bottoms in the Escher Girls blog, which ultimately had the whole family trying—and failing—to imitate some of the pictures (although I was pretty good myself actually). Naturally, we quickly skipped past some of the more inappropriate ones, and Alice still has no idea why female characters are so often drawn in a “boobs and butt” style. But at least she’s aware of the phenomenon now, and, with gentle prodding from me, will hopefully think more about it herself as she gets older.

For now though, she’s still very much a 8 year-old girl, and I can hardly fault her for that. Much of those 20 minutes were also spent by her and her 6 year-old sister Elizabeth saying “와! 예쁘다…” (Wow! They’re so pretty…), and today this post took a long time to write because she kept on stopping me to tell me all about the characters in Hidamari Sketch. Including Yoshinoya above, who’s supposedly a high school teacher (sigh)…

Quick Hit: Harassment Framed as Affection

Dummy Harassment(Dummy Harassment by gaelx; CC BY-SA 2.0)

Via The Korea Herald:

Former National Assembly Speaker Park Hee-tae is to be questioned over allegations of molesting a golf caddie, police said Saturday…

…Park admitted that there had been some physical contact, but maintained that he did not “cross a line.” He told a local daily that he poked the woman’s breasts with a finger once, adding that it was an act of adoration because she “felt like his granddaughter.” (My emphasis)

Read the link for more details, or The Korea Times. I mention it because a friend pointed out that they’ve heard that excuse on more than a few occasions in Korea, which rang a definite bell. Sure enough, a few years ago I translated an article by Ilda Women’s Journal writer Park Hee-jeong, who said exactly that in relation to the following commercial back in 2005:

“I touched her because she’s like my daughter”

여성들이 이 광고를 보면서 느끼는 불편함의 한 켠은 ‘몸을 만지는’ 행위에 있다. 우리 사회에서는 가족이라든가 친하다는 이유로 타인의 몸에 손을 대는 행위가 쉽게 용납이 되는 경향이 있다. 나이 지긋한 분이 성희롱 가해자로 지목되면 “딸 같아서 만진 건데 잘못이냐?”는 변명(?)이 나오는 것도 그런 이유다…

One reason women feel uncomfortable watching this ad is because of the act of the daughter’s body being touched. That is because our society approves of and/or grants permission to men touching them in a friendly manner, like they would their own family members. Indeed, when an older male is accused of sexual harassment, often he fastens on to the excuse that “Can’t I affectionately touch someone like my own daughter?”…

…“딸 같아서 만진다”는 말이 통용되는 사회에서 삼성생명의 광고는 많은 여성들에게 불편한 기억을 환기시킨다. 광고 속에서는 의도된 스킨십이 아니었지만, 불편해하는 딸의 모습을 아름답게 바라보는 시점 자체가 이미 여성들을 불편하게 만들고 있는 것이다.

…“I just touched her like I would my daughter” is an excuse used so much in Korean society, that this Samsung Life Insurance commercial evokes many uncomfortable memories in women. In particular, having something that would in reality be so uncomfortable for the daughter, to be just cutely dismissed instead, already makes women feel uncomfortable. Even though the father’s intention was not skinship. (My emphasis)

See my 2011 post for the full article and translation. Like I argued there, the prevalence of such attitudes in 2005 still goes a long way towards explaining the rise of “ajosshi-” or “uncle-fandom” just a few years later. Or, more specifically, why the media so quickly framed and celebrated middle-aged men’s interest in (then) underage female-performers as purely paternal or avuncular, despite the girls’ increasingly sexualized performances.

But that’s a very familiar topic with readers, so I’ll wisely stop there, and later this month I’ll make sure to write a follow-up post on the important challenges to those media narratives that have arisen since (suggestions as to what to add would be welcome). Also, boys’ performances have likewise become problematic, so it’ll be interesting to explore similar permissive media narratives about “ajumma-fandom“—or curious lack thereof.

Until then, what do you think? Do you feel older Korean men still have a palpable sense of entitlement to women’s bodies, however much it is rationalized as affection? Or is Park Hee-tae’s case an unfortunate exception?

Update: By coincidence, this issue has just been raised in a posting at Reddit’s TwoXChromosomes. An excerpt:

But [my Korean father] would act strangely at times. He commented in public and in private how large my breasts were, and how I could have grown up without him there, how the last time he’d seen me I was so small. He would often say teasingly that he wanted to feel my boobs and he would constantly try but I would be very self conscious and embarrassed and turn away.

I asked him to please stop and get angry. I even cried once because he was making me feel bad and humiliated. He also kept trying to sneak in when I was bathing and kept implying that he wanted to bathe me like when I was young. He would often try to see me when I was changing. I felt very conflicted and always refused. I felt revolted by the whole thing.

Anyway, I admitted to my grandmother that I had felt strange, and kind of traumatized by this behavior. She immediately responded with, “You’re wrong about this. This is normal behavior in South Korea, and you’re just seeing this in the wrong light because you’re American. Your father has a temper problem, but he’s a pure person. I’m one hundred percent sure that he just was being a loving father.”

Read the rest there, as well as the numerous comments. Again, there’s quite a debate as to how common such excuses and rationalizations are in Korea (or not).

Update 2: Clearing out my archives, I came across the following case from October 2007:

An appellate court gave the “not guilty” verdict to a father who had touched his 11-year-old stepdaughter’s breasts, saying it was a “sign of affection.”

Kim, 43, was married in 1996. He became the stepfather of his wife’s daughter, whom he treated as his own child. He had often showed her affection through touching, which the girl did not used to consider as unpleasant…

…However, the Seoul High Court only acknowledged the domestic abuse [of his wife]. He was given a two-year suspended jail term and 160 hours of community service. It ruled: “Kim’s act was a rather excessive sign of affection spurred by alcohol.”

The court made this decision based on the fact that the girl had not reached puberty yet and previously had not felt uncomfortable about such acts as sleeping next to her and touching her hips.

Read the full article at the Korea Times or Waygook.

“Fucking is Fun!”: Sexual Innuendos in Vintage Korean Advertising

Lee Hyori Vita500 따먹는 재미가 있다(Source: Loading… 100%)

Once upon a time, decent, honest Koreans wouldn’t stand for sex and nudity in their media. Gratuitous bikini models sparked outrage. Women had to appear demure and virginal in soju posters. There were no such things as “chocolate abs” to show off, so young male celebrities could make money without ripping their shirts off. The Korean internet wasn’t inundated with ads for male enhancement pills. Only slutty Caucasians were prepared to be lingerie models. And so on.

Instead, advertisers had to rely on sexual innuendo to manufacture outrage. Mirroring Korean entertainment management companies today, who regularly claim shock and surprise that pelvic thrusts could be considered anything but wholesome family entertainment, PR representatives would feign ignorance of double entendres that every high school student already knew full well.

Then along came “sexy concepts,” advertisers relying on cheap, “sex sells” gimmicks during the financial crisis, and the relaxation of censorship in the Korean movie industry. And the rest, as they say, is history.

Eun Ji Won Worries That There Are Too Many Sexy Concept Girl Groups(“Eun Ji-won Worries That There Are Too Many Sexy Concept Girl Groups.” Source: Soompi)

Or is it? That’s certainly a convenient narrative, and probably has a grain of truth too. As I begin to examine the impact of K-pop on Korean advertising over the last eight years or so, I fully expect to confirm what everybody already knows: that there’s more sexual themes over time, and that K-pop stars, especially women, wear a lot less clothes than other celebrity endorsers.

But does that necessarily mean that sexual innuendo used to be much more common in Korean ads, when standards were stricter? It isn’t mutually exclusive with wearing revealing clothing, and you could easily argue that more liberal attitudes would actually lead to using it more often. Indeed, now it could make an otherwise boring and routine “sexy” ad stand out, as could the strategic use of Konglish too (source, below: The PR News).

Just something to bear in mind as you enjoy the following examples from 2006 and earlier, which caused quite a stir as people began to notice more and more ads like them. Some are so obvious that anyone can get the message; others, you’d Feel the Climax Ocean Worldneed to be very familiar with Korean slang to notice them at all…which makes me wonder what examples may be right under my nose today. By all means, please let me know of any, and/or of some more older ones to add to this collection.

First then, the opening one by Lee Hyori for the vitamin C drink, Vita500 (as an aside, one of the few Korean vitamin C drinks which didn’t—doesn’t?—contain carcinogenic benzene; this being Korea, only foreign news outlets would name which ones were safe). As I explained when I first wrote about it, perhaps five years ago:

…notice the “따먹는 재미가 있다” line next to her face. Simply put, the first word (not to be confused with “다먹다,” or “eat all”) is a combination of “따다, ” which has many meanings but in this case “open; uncork” would be the most appropriate, and “먹다,” which is to eat; then the next word is “재미” meaning “fun, interest,” and a “가” which must attach to it because of the final word “있다,” or “to have.” So literally:

“The act of opening and eating [this] fun has”

Eating often means eating and drinking in Korean. Naturally, a better English translation would be:

“Opening and drinking [this] is fun.”

Still a little awkward, yes? But the point is, “따먹다” has another, entirely different meaning. For instance, a Lee Hyori Vita500 2006guy might say to his friends:

“그여자 봐? 난 따먹었어요”

Which means:

” You see that woman? I opened and ate her.”

“Eating” someone doesn’t have the same connotations in Korean, but you’re on the right track:  “I fucked her” would be the most accurate translation, and so apparently Lee Hyori is saying “Fucking is fun” in the ad (End. Source, right: Kwang-Dong Pharmaceutical Co., Ltd).

Back when I first wrote about the ad, I could see nothing but the humor in it. Now though, I have mixed feelings: I appreciate that that phrase is (was?) usually used in a conquest-like, objectifying way, which is why so many women felt insulted:

“Too Lewd!” Lee Hyori’s Subway Advertisement is Surprisingly Suggestive

Kukinews, 15.03.2006

인기가수 이효리가 모델로 등장한 한 식음료 제품 광고의 문구가 지나치게 선정적이라는 지적이 일고 있다.

A food product advertisement with popular singer Lee Hyori has been getting a great deal of attention for the use of a certain phrase in it.

이 광고는 K제약이 지하철 주요노선과 지면에 사용하고 있는 광고다. 네티즌들은 이효리가 등장한 광고 속에 ‘따먹는 재미가 있다’는 문구가 불쾌Lee Hyori Vita500 shop window하다는 지적을 하고 있다. 해당 광고는 K제약이 지난 15일부터 병뚜껑을 따서 속을 확인하는 경품 행사를 홍보하기 위해 제작됐다 (source, left: dongA).

This advertisement by a medicine manufacturer* has been used on a major subway line in Seoul since the the 15th of March. Netizens have been indicating their displeasure with the phrase used by Lee Hyori in it to promote a competition that gives prizes to those who find marked bottletops.

(*Because of Korea’s draconian libel laws, the real name isn’t given, even though it’s blatantly obvious. This is standard practice for the Korean media.)

네 티즌 ‘구구콘’은 “난감한 지하철 광고”라는 제목으로 문제의 광고 사진을 한 인터넷 커뮤니티에 올렸다. 이에 네티즌 ‘sevenstarcider’는 “여자로서 정말 화가 나는 광고”라며 “광고 목적을 모르는 것은 아니지만 도가 지나쳤다”고 지적했다. 네티즌 ‘피부미인’도 “건강음료라는 생각보다 음란한 음료라는 생각이 먼저 든다”고 꼬집었다.

A netizen by the name of ‘Cuckoo-corn’ uploaded the above photo under the title “Strange, puzzling subway ad” to a community site about problem advertisements, and there ‘Sevenstarcider’ under the post title “An Ad That Really Makes Women Angry” wrote “it’s not that I don’t know the purpose of this ad, but that is just too much.” Also, netizen ‘Skinbeauty’ cynically wrote “my first thought is not that this is a health drink, but some kind of aphrodisiac instead.”

K 제약측은 이에 대해 “섹스 어필할 의도는 전혀 없었다”고 해명했다. 홍보팀의 한 관계자는 “광고대행사가 경품행사의 성격을 반영해 제안한 문구였다”며 “(성적으로) 이상하게 유추하는 사람들이 있지만 이효리씨의 건강미에 초점을 맞춘 것 뿐”이라고 설명했다.

About this advertisement, a representative of the PR company behind it explained that “there was absolutely no intention to use sex appeal in it,” that “the text is a simple reflection of advice about the promotion being advertised,” and finally that “while there are people who infer something sexual to it, Lee Hyori’s focus is only on the health and beauty benefits of the product.”

그동안 성적 연상효과를 노린 광고 문구들이 적지 않았던 탓에 ‘야한’ 광고가 다시 도마에 올랐다.

As there have been lot of advertisements with sexual innuendos in their text so far, this subject is again becoming controversial.

지 난해 배두나와 신하균이 모델로 나선 한 무선인터넷 광고는 “어,끈이 없네”, “밖에서 하니까 흥분되지” 등과 같은 대사로 시청자들의 비난을 샀다. 1990년대 모 아이스크림 광고에서는 여성 교관이 남성 훈련병에게 “줘도 못먹나”라고 말해 세간의 입방아에 오르내렸다. 90년대 후반에는 영화 ‘원초적 본능’의 여배우 샤론 스톤이 등장한 국내 정유회사 광고가 논란에 휩싸였다. 빨간 스포츠카에 올라탄 샤론 스톤이 “강한 걸로 넣어주세요”라고 말했기 때문.

For example, last year [2005], Bae Doo-na and Shin Ha-kyun appeared in an advertisement for a wireless Sharon Stone Korean Ad 1995internet company which included the line “Because [we] do [it] outside, [it’s] much more exciting!,” which generated a lot of complaints. Also, in the early 1990s, an advertisement for an ice cream company featured a female drill instructor saying to a new male recruit “I gave [it] to you to eat, but you can’t eat it [well]!,” and finally in the late-1990s a gasoline advertisement featuring Sharon Stone climbing into a red sports car had her saying  “only put strong [things] inside.” (James: See below for the latter two).

광고주들은 섹스어필 의도성을 강하게 부인해왔다. 그러나 한 광고업계 종사자는 “광고 문구를 지을 때 섹스어필한 표현을 찾기 마련”이라고 귀띔했다 (source, right: *cough* Ilbe).

While in public advertising companies strongly deny that they use sexual innuendos in advertisements, an industry insider, speaking on condition of anonymity, revealed that of course they do in reality.

K제약 측은 올해 이효리가 출연하는 3편의 광고를 더 제작할 계획이다. 이효리는 지난 1월 K제약과 1년동안 계약금 8억원에 광고모델 출연계약을 맺었다.

In January, the medicine manufacturer signed a contract with Lee Hyori to appear in three more advertisements for the company over the next year, for the fee of 800 million won (End).

Now for some more examples, found via a list compiled by this blogger. Predating Youtube though, and with very little information given, sorry that I was only able to find half of them. Also, sorry that I’m struggling to see anything even remotely sexual in some of them, let alone funny; again, they defy shoehorning into some narrative about Korean media liberalization, which is why I haven’t placed this post into my “Korean Sociological Image” series. Hopefully though, the tuna fish commercial alone will more than compensate…

“벗겨도 벗겨도 변함없고, 먹어도 먹어도 깊은 그 맛…”

“Even if you take it off, it’s the same. Even you eat and eat, that deep taste…”

“줘도 못 먹나?”

“I’m offering it. How come you can’t eat it?”

Via The Paris Match, a related eclair ad that had my wife ROTFL at the repeated references to how long and sweet it was, with all its creamy goodness.

“따 먹고 합시다!!!”

Just in case you miss the symbolism of the shellfish for the women’s tuna, and the peppers for the men’s, at the end they all say “Let’s open [it] and eat [it] and do it!”.

“난, 샤론 스톤, 본능적으로 강한 게 좋아요. 강한 걸로 넣어주세요”

“I’m Sharon Stone, I instinctively like something strong. Please put something strong in.”

“오늘도 촉촉하게 젖었습니다.”

“Today too I am wet”

“사람들이 저보고 너구리래요.  너구리가 뭐가 어때? 통통하고 맛만 좋은데…”

“People call me ‘Raccoon.’ What’s wrong with being a raccoon? It’s chubby and tasty…”

No innuendo here: the blogger just notes that Song Yun-ah has her legs open as the car approaches. Even I thought that this was reading a bit much into it though (she’s hardly spread-eagled, and the car is approaching from the wrong direction!), even if it does have an exploding fire-hydrant straight after the shot of her.

(남자 엉덩이를 때리면서) “줄 때 받자….”

(While hitting men’s bottoms): “Receive it when I give it to you…”.

Not to detract from the very real sexual harassment which women face every day, or that its victims are overwhelmingly women. But still: it’s difficult to see anyone accepting this commercial if the sexes were reversed.

Finally, see here and here for some more examples from 2009, and probably many readers will find this list inadequate without the following, supposedly banned ads. I’m not sure that either actually went to air though:

Thoughts?