Increased access to the pill in the US provides a reminder of how good it’s always been in South Korea.
Have you heard? Women in Oregon can get hormonal contraceptives directly from pharmacies now, without having to go to a doctor for a prescription first. And in California, they’ll be able to do so from March, whatever their age.
Which is great news. But with health and reproductive rights being such a quagmire in the US, it will be a long time before that’s the case in the other 48 states. Indeed, some supporters think the new legislation will even slow down that extension of access, due to the lengthy FDA approval process required for converting prescription contraceptives to over-the-counter products.
Whatever happens, I was struck by the stark contrast to Korea, where the monthly contraceptive pill has been available over-the-counter for 48 years. As Jordan McCutcheon explains, in her recent article “12 ways Korea ruined me for the US” for Matador Network (my emphasis):
Before I left to go abroad, I was told my insurance wouldn’t cover a year’s worth of birth control at one time (shocker). In Korea, birth control is over the counter, and it’s cheap. I asked for the active ingredient in the medicine I took at home, and the pharmacist found a similar brand. So, for ₩8,000 ($7) I can buy as much as I want whenever I want because I’m a woman who knows what’s good for my body, and what it doesn’t need is another US male politician regulating my right to not reproduce.
That said, only 2.5 percent of Korean women actually use the pill. Probably, due to a combination of aggressive sterilization programs in the 1970s and ’80s, a knock-on tendency to leave contraception in men’s hands, and because of scaremongering by the Korean Medical Association.
Also, there were alarm bells in mid-2012, when the KFDA announced bizarre plans to make monthly pills require a prescription, but morning-after pills over-the-counter. (Basically, the opposite of the existing situation.) But there was no medical justification provided. Instead, it was a transparent attempt to forge a compromise between the competing financial interests of the Korean Medical Association and the Korean Pharmaceutical Association. And a blunt demonstration that women’s health and sexual freedom were the least of the government’s concerns.
Fortunately though, it backed down in the face of outrage, and because the outgoing Lee Myung-bak Administration resolved it was not worth creating a political headache for Park Geun-hye’s presidential campaign. Also fortunately, Park Geun-hye hasn’t tried again since gaining power. A surprise, frankly, given her continuation of Lee Myung-bak’s equally bizarre and women-unfriendly policy of (re)criminalizing abortion in order to raise the birthrate. (And in practice, only serving to make abortion services much more expensive and difficult to find.)
In the meantime then, Korea remains one of the few developed countries where the monthly pill is over-the-counter. Which makes we wonder: in terms of attitudes towards and use of the pill, in what other ways does Korea stand out?
With that in mind, I was struck by the emphasis on appearance in the following recent commercial.
The voiceover says “My body? ‘A.’ My personality? ‘A.’ My style? ‘A.’ [The reason for?] my success? Alesse contraceptive pills,” followed by the text also mentioning it’s a good treatment for acne.
Should women with “normal” bodies try something else then? What about those with only so-so fashion sense?
That can’t compare with the Koreanness of this next one though, with its mention of “bagel girls” and use of aegyo:
So much so, it may actually be a satire: its title is “Pill Ads These Days,” and I can’t find any mention of the company. Either way, it stresses that even women who look great in a white one-piece, women on a diet, women with great bodies, and women who do aegyo with their boyfriends…all get mood swings and PMT. And all of which can be solved by rearranging their cycles with the pill.
Which I’m sure is indeed empowering. Yet, watching these, you could be forgiven for forgetting that the pill is sometimes used to prevent pregnancy too.
Or is that just me? Please let me know your own thoughts in the comments, about these commercials, how they compare to pill commercials overseas, and/or about contraceptives in Korea in general. And if I’ve been reading too much into these two examples too—no matter how much fun I’ve had doing so! ;)
Just in case though, I’m happy to point out that Mercilon’s commercials at least, do seem to acknowledge that they can be used for that thing called sex too (which is also fun):
Update 1: Satire or not, the second commercial is very similar to this genuine one for Myvlar:
Update 2: According to Stuff, there’s a strong possibility the pill is going to be made (more) over-the-counter in New Zealand also. Most commenters are supportive of the move, and question just how useful and necessary visits to GPs are. For instance, according to “BenzyY”:
In my experience, doctors tend not to provide any real advice or counselling about the use of the pill anyway. When you first start taking it they tell you to read the information leaflet. That is all. And once you’re on it, all they do is harass you about your weight and medical history, and when asked about spotting, imply that boyfriends/partners/husbands have been cheating and have given you an STI.
Bring on pharmacy visits.
Meanwhile, the author of Vintage Ads was stuck at “how condom ads [in Western countries] have changed from ‘prevent pregnancy’ to ‘prevent disease’ over the years.” I wonder then, if these Korean pill ads are so coy about their pregnancy prevention because of Korean sensibilities, or whether they’re more a reflection of recent, international trends in contraceptive advertising?
- Korean Women’s Sexual Histories: Still a slippery subject
- Korean Sociological Image #89: On Getting Knocked up in South Korea
- Ministry of Health and Welfare: “Unwed Mothers are Ignorant Whores”
- Challenging Stereotypes about Abortion
- Getting an Abortion in Korea
- Resisting the Criminalization of Abortion in South Korea
- Why Korean Girls Don’t Say No: Contraception Commercials, Condom Use, and Double Standards in South Korea
- Korean Family Planning Advertisements, 1960s-1980s — Are Today’s Young Couples Less Informed than Their Parents Were?
- Quick Hit: “Don’t Leave the Responsibility for Contraception to Men”
- Korean Medical Association: Don’t Take the Pill!
- Korean Sociological Image #83: Vintage Contraceptive Pill Commercials