Morning-after Pill Remains Prescription Only

In the continued financial stand-off between doctors and pharmacists, Korean women’s health and sexual freedom remain a low priority.
MV 010 - 2 - SBS Family's Honor (2008-2009) - This I Promise You(Source: withhyunbin; CC BY-NC 2.0)

Remember back in 2012, when the Korean FDA announced the monthly birth-control pill would become prescription only?

In isolation, there are many reasonable arguments for such a change. In the context of the criminalization of abortion though? Plus the slut-shaming that compels many women to rely on their male partners for contraception, combined with Korea’s woefully-inadequate sex education? Then that freedom of access was important.

What’s more, while the monthly pill was to become prescription only, the morning-after pill was to be made over the counter.

That made no sense, whatever one’s feelings about either pill. And indeed, there were no sudden new medical reasons provided to justify the changes. Instead, as I wrote this January:

…it was a transparent attempt to forge a compromise between the competing financial interests of the Korean Medical Association and the Korean Pharmaceutical Association. And a blunt demonstration that women’s health and sexual freedom were the least of the government’s concerns.

Fortunately though, it backed down in the face of outrage, and because the outgoing Lee Myung-bak Administration resolved it was not worth creating a political headache for Park Geun-hye’s presidential campaign. Also fortunately, Park Geun-hye hasn’t tried again since gaining power. A surprise, frankly, given her continuation of Lee Myung-bak’s equally bizarre and women-unfriendly policy of (re)criminalizing abortion in order to raise the birthrate. (And in practice, only serving to make abortion services much more expensive and difficult to find.)

Four years later, she still hasn’t. And it’s wonderful that the monthly pill remains over the counter.

Alas, that doesn’t mean the government hasn’t been busy. Earlier this week, it decided that the morning-after pill would remain prescription only. As the Korea Bizwire reports:

The Ministry of Food and Drug Safety revealed that after a comprehensive review of contraceptives’ actual usage statistics, side effects, and general public awareness, it would continue to categorize emergency contraceptives as ethical drugs.

Ethical drugs, also referred to in Korea as ETC drugs, are defined as drugs that require a doctor’s prescription for usage, and the Ministry of Food and Drug Safety revealed that the decision to keep emergency contraceptives under the category of ETC drugs was due to serious concern over the possible abuse of these contraceptives by the public.

On the other hand, the ministry will maintain its categorization of regular contraceptive pills, which are to be taken prior to sexual intercourse, as over-the-counter (OTC) drugs.

Recent trends show that the production and imports of emergency contraceptive pills are both increasing – growing from 2.8 billion won to 4.4 billion won in 2014 and then 4.2 billion won in 2015 – according to a study on contraceptives’ actual usage statistics, side effects, and general public awareness conducted between 2013 and 2015 by the Korea Institute of Drug Safety & Risk Management on 6,500 individuals of both genders between 15 and 59 years of age.

And yet, the study also found that only 44 percent of females in the study had accurate knowledge about emergency contraceptive pills, such as their side effects.

[Emergency contraceptive pills have] a high risk of side effects compared to regular OTC contraceptive pills in that the drastic hormonal change could be a considerable burden on the female body.

The Korea Herald adds that only “36 percent of female teenagers were accurately informed about the drug and its possible side effects” (as opposed to the 44% of women mentioned above). Unlike in 2012 though, now it appears that the Ministry has Korean women’s and teenagers’ health very much in mind.

I call bullshit.

This is dubious, retroactive justification of a decision made entirely on ideological grounds.

First, consider the track-record of the Park Geun-hye administration, which is unusually beholden to conservative vested interests. In the absence of (sufficient) political pressure from the Korean Pharmaceutical Association, and/or the ever-dwindling pool of young female voters, it would be extremely unlikely to ever make such a female-friendly, sexually-progressive move as increasing access to the morning-after pill.

Next, recall that under-18s aren’t actually allowed to access information about contraception on the internet, in which case that figure of 36 percent could even considered a positive. (Search on portal sites, and a social security number login will be required.)

(Update: It turns out, that login may only be required for information about condoms.)

Finally, and in particular, the Korean Medical Association has a long history of scaremongering about the pill, which likely plays a big role in why only 2.5% of Korean women actually use it. This makes me very, very wary of the Korean government’s claims about the dangers.

Sure enough, just this week Fusion offered a damming rebuttal of those, via an article on why US universities don’t offer the morning-after pill to students:

…Medication abortion is really, really safe. Since 2000, more than 1.5 million women in the U.S. have used it to terminate early pregnancies. While the pill can cause side effects such as nausea, fever, and cramping, it has an adverse effect rate of only 0.2 percent. That’s way less than adverse effect rate for the asthma inhaler Advair (27 percent), the antidepressant Wellbutrin (22.3 percent), the anti-anxiety drug Xanax (13.9 percent), and the cholesterol medication Lipitor (12.9 percent).

And just two months ago, the FDA revised its label of the abortion pill mifepristone to match the evidence-based protocols already being utilized by physicians nationwide—a protocol that allows for the drug to be given up to seventy days into a pregnancy, instead of forty-nine days and states that a smaller dose can be given to efficiently terminate a pregnancy.

But I’m clearly biased in favor of over the counter access, for just about every non-invasive/non-surgical contraception really, so please let me know what you think. Also, let me pass on the following video report for Korean speakers, although it doesn’t add much to the English articles already linked sorry (unless readers spot something I missed?):

Update:

Claire Lee at the Korea Herald has just penned a must-read on the angry response of Korean women and Korean women’s-rights groups, and the utter uselessness of visiting doctors for the morning-after pill. Not least, because of the frequent slut-shaming involved.

Related Posts:

(Still) Empowering Korean Women: Over-the-counter contraceptive pills

Increased access to the pill in the US provides a reminder of how good it’s always been in South Korea.
Korea Contraceptive Pill Commercial(Source: YouTube)

Have you heard? Women in Oregon can get hormonal contraceptives directly from pharmacies now, without having to go to a doctor for a prescription first. And in California, they’ll be able to do so from March, whatever their age.

Which is great news. But with health and reproductive rights being such a quagmire in the US, it will be a long time before that’s the case in the other 48 states. Indeed, some supporters think the new legislation will even slow down that extension of access, due to the lengthy FDA approval process required for converting prescription contraceptives to over-the-counter products.

Whatever happens, I was struck by the stark contrast to Korea, where the monthly contraceptive pill has been available over-the-counter for 48 years. As Jordan McCutcheon explains, in her recent article “12 ways Korea ruined me for the US” for Matador Network (my emphasis):

Before I left to go abroad, I was told my insurance wouldn’t cover a year’s worth of birth control at one time (shocker). In Korea, birth control is over the counter, and it’s cheap. I asked for the active ingredient in the medicine I took at home, and the pharmacist found a similar brand. So, for ₩8,000 ($7) I can buy as much as I want whenever I want because I’m a woman who knows what’s good for my body, and what it doesn’t need is another US male politician regulating my right to not reproduce.

That said, only 2.5 percent of Korean women actually use the pill. Probably, due to a combination of aggressive sterilization programs in the 1970s and ’80s, a knock-on tendency to leave contraception in men’s hands, and because of scaremongering by the Korean Medical Association.

Also, there were alarm bells in mid-2012, when the KFDA announced bizarre plans to make monthly pills require a prescription, but morning-after pills over-the-counter. (Basically, the opposite of the existing situation.) But there was no medical justification provided. Instead, it was a transparent attempt to forge a compromise between the competing financial interests of the Korean Medical Association and the Korean Pharmaceutical Association. And a blunt demonstration that women’s health and sexual freedom were the least of the government’s concerns.

Fortunately though, it backed down in the face of outrage, and because the outgoing Lee Myung-bak Administration resolved it was not worth creating a political headache for Park Geun-hye’s presidential campaign. Also fortunately, Park Geun-hye hasn’t tried again since gaining power. A surprise, frankly, given her continuation of Lee Myung-bak’s equally bizarre and women-unfriendly policy of (re)criminalizing abortion in order to raise the birthrate. (And in practice, only serving to make abortion services much more expensive and difficult to find.)

In the meantime then, Korea remains one of the few developed countries where the monthly pill is over-the-counter. Which makes we wonder: in terms of attitudes towards and use of the pill, in what other ways does Korea stand out?

With that in mind, I was struck by the emphasis on appearance in the following recent commercial.

The voiceover says “My body? ‘A.’ My personality? ‘A.’ My style? ‘A.’ [The reason for?] my success? Alesse contraceptive pills,” followed by the text also mentioning it’s a good treatment for acne.

Should women with “normal” bodies try something else then? What about those with only so-so fashion sense?

That can’t compare with the Koreanness of this next one though, with its mention of “bagel girls” and use of aegyo:

So much so, it may actually be a satire: its title is “Pill Ads These Days,” and I can’t find any mention of the company. Either way, it stresses that even women who look great in a white one-piece, women on a diet, women with great bodies, and women who do aegyo with their boyfriends…all get mood swings and PMT. And all of which can be solved by rearranging their cycles with the pill.

Which I’m sure is indeed empowering. Yet, watching these, you could be forgiven for forgetting that the pill is sometimes used to prevent pregnancy too.

Or is that just me? Please let me know your own thoughts in the comments, about these commercials, how they compare to pill commercials overseas, and/or about contraceptives in Korea in general. And if I’ve been reading too much into these two examples too—no matter how much fun I’ve had doing so! ;)

Just in case though, I’m happy to point out that Mercilon’s commercials at least, do seem to acknowledge that they can be used for that thing called sex too (which is also fun):

Update 1: Satire or not, the second commercial is very similar to this genuine one for Myvlar:

Update 2: According to Stuff, there’s a strong possibility the pill is going to be made (more) over-the-counter in New Zealand also. Most commenters are supportive of the move, and question just how useful and necessary visits to GPs are. For instance, according to “BenzyY”:

In my experience, doctors tend not to provide any real advice or counselling about the use of the pill anyway. When you first start taking it they tell you to read the information leaflet. That is all. And once you’re on it, all they do is harass you about your weight and medical history, and when asked about spotting, imply that boyfriends/partners/husbands have been cheating and have given you an STI.

Bring on pharmacy visits.

Meanwhile, the author of Vintage Ads was stuck at “how condom ads [in Western countries] have changed from ‘prevent pregnancy’ to ‘prevent disease’ over the years.” I wonder then, if these Korean pill ads are so coy about their pregnancy prevention because of Korean sensibilities, or whether they’re more a reflection of recent, international trends in contraceptive advertising?

Related Posts:

Where Can You Find Spermicide and The Sponge in Korea??

Thought I’d liven up one of the rooms at the OBGYN(“Thought I’d liven up one of the rooms at the OBGYN.” Source: Reddit)

A request for help from a reader, edited for anonymity. Thanks in advance to anyone that can give her any assistance:

******…I don’t want to ask my Korean co-worker for help and all my Korean friends are very religious—so it’s awkward.

Anyways, I don’t take birth control for a multitude of reasons including blood clots with the last time I tried. I also haven’t been sexually active for awhile so birth control hasn’t been a priority to me until now.

I’ve dug into pages on the Internet, but all birth control in Korea searches are about the pill or condom. I went to Dr. Sung’s clinic [in Itaewon], but they were only helpful in regarding IUDs and the pill. I wanted some information about spermicide or the sponge, which I’ve used successfully in the past.

Anyways, I’ve met an awesome guy. He’s great and understands my choice about birth control. He’s willing to try condoms and spermicide combination, which I’ve used in the past with a long term relationship.

He was able to find his western brand of condoms, but I’m at a lost as to how to obtain spermicide or the sponge. Can you get either in Korea…?

An update:

******…I live in the Gangnam area and went to all 4 pharmacies on my way to school and asked for spermicide using Google translate. [Saljeongje/살정제] is the word for it, but at each pharmacy it took about a minute to figure out what I was asking for and locate it.

The first pharmacy was only men and they looked it up on the computer and told me they didn’t have any. The second pharmacy (the one I usually go to) was a young female pharmacist who speaks English but she had to look it up on the computer and then asked me if it was for not getting pregnant and I said yes. All she had were depositories (which are not as good as gel or foam) and they were hidden behind the vitamins. She said she didn’t know if there was a gel or foam spermicide available. The third pharmacy (a large hospital one) all female pharmacists of different ages didn’t have any. The younger pharmacists didn’t know what I was talking about and asked the older one who was a bit confused so she asked an old lady customer who explained what it was. The fourth pharmacy was two older female pharmacists who had to discuss it and then asked why not go to the doctor for “not pregnant medicine” I said “make very sick”. She then digs around in a drawer pulls out a box looks at the ingredients and says “Yes. For no baby.” But this was also a depository.

All in all the pharmacists were very helpful and kind, but slightly confused as to what spermicide is. I am going to start walking into every pharmacy I see ~ maybe only depositories exist and only a limited supply. It’s strange. Back home I can get a huge box at CVS or Walmart!

Quick Hit: “Don’t Leave the Responsibility for Contraception to Men”

Korean Contraception Poster Not Men's Sole Responsibility(Source: Wikitree)

Let’s be clear: Korean women do, on the whole, leave contraception up to the men. So the Ministry of Health and Welfare, which issued this advertisement on Friday, does seem to have the best of intentions.

But, “Although you leave everything (to men), don’t leave the responsibility for contraception (to men)”? For something encouraging women to empower themselves in one aspect of their lives, it’s a bizarre assertion of traditional gender roles in others.

Frankly then, while I was happy to see the ad at first (what’s not to like about women being more assertive in the bedroom?) I came to understand the opposition to it. Especially Korean Womenlink’s criticism that “It is regrettable that the Ministry described contraception as a conflict between men and women while the poster was designed to promote contraception.”

Fortunately, it’s since since been withdrawn. But I do hope there’ll be another, more thoughtful attempt to get the message across soon. If so, I recommend the text focuses on shared responsibility, and replacing the image with something like this one. What do you think?

Update: See the Korea Herald for more information and context. It says new posters will be coming as soon as next week!

Planned Parenthood Birth Control(Source: Planned Parenthood)

Korean Women’s Sexual Histories: Still a slippery subject

Durex Korea Condom Ad December 2013(Source)

Remember last summer, when Korea’s first condom commercials came out?

Showing a woman bringing condoms to a date, I hailed Durex Korea for challenging popular, slut-shaming attitudes that women must feign sexual inexperience and naivety with new partners, with contraception widely considered only men’s responsibility.

But those would be the last condoms to grace Korean TV screens, by any company. Add Durex Korea’s recent, asinine marketing attempts, and that its Facebook page looks like it belongs to a lads’ mag, then the cynic in me lamented that last year’s efforts weren’t so much the start of a progressive, feminist campaign as simple, one-off copies of the original.

Then I discovered that there had been a similar, OMG-girls-like-sex-too commercial back in December, which played on various cable channels after 10pm:

Durex Korea Condom Ad December 2013 screenshotSounds awesome, right? Even if it was just a copy again.

My hopes raised, I began looking for more information, but was soon frustrated by the lack of mention on Durex Korea’s website, Facebook page, Twitter feed, and blog. What’s more, there proved to be only one low-res, IE-only version of it that is publicly available. (Another requires a paid subscription to this site.)

I began to suspect that some unspecified controversy spilling over from last year’s June commercials may have been responsible, as those videos are also no longer available on its FB page (although the posts are). But probably that’s just simple neglect; with a Facebook page, Twitter, and blog myself, I can confirm that it’s difficult finding the time or inclination to fix broken links in old, rarely-read posts. Better to create new content, and accordingly Korean companies rarely keep old ads on their websites, preferring that consumers focus on their recent most ones instead. Sure enough, Durex Korea’s reply to my tweet made me realize that it was actually private Youtube users that were originally responsible for (re)uploading and sharing their June commercials, without whom they too wouldn’t be publicly available today.

I guess the December commercial just wasn’t all that popular really—there was never any great patriarchal conspiracy to have it removed. But, popular or not, it shouldn’t have been such a struggle to find more information—any information—about a (relatively) groundbreaking campaign, let alone from the company responsible. So, again, I have to conclude that Durex Korea was never making any real effort to engage with female consumers and challenge double-standards. Sigh.

This summer then, it’s probably T-ara member Eun-jung’s recentconfession” to—shock! horror!—past sexual relationships that is most likely to have an impact on how the public views or discusses theirs. Or, alternatively, the news that matchmaking companies no longer assume that their female clients will pretend to be virgins before marriage…

Korean Couple Under the Co vers(Source)

That’s the takeaway message from this survey by two matchmaking companies, currently making the rounds of the Korean portals. Ostensibly, its message is actually that Korean women let men take the initiative when it comes to sexual relationships, and that previous experience with one partner makes a significant number of women—not men—much “more cautious” with their subsequent ones. Which does appear to confirm previous, more rigorous surveys, and hence the context about double-standards provided in the first half of this post.

But with no mention of the methodology, what exactly “more cautious” (etc.) means, and likely a self-selecting sample population? Then really, it confirms nothing at all. Please make of it what you will:

미혼女 34%, 애인과의 첫 성관계는 ‘술김에…’ 34% of unmarried woman need alcohol for their first time with a lover

이낙규 기자 (nak17@ajunews.com) 26.06.14

성(性)에 대한 의식이 개방적으로 바뀌고 있지만 미혼여성들은 아직도 10명 중 6명 이상이 애인과 첫 관계를 가질 때 술의 힘을 빌린다던가 억지로 끌려가는 듯한 수동적 자세인 반면, 남성은 10명 중 7명 정도가 성관계를 주도하거나 적극적인 자세로 임하는 것으로 나타났다.

Awareness of and attitudes towards sex are changing these days, [but still traditional gender roles remain]. With a new lover, six out of ten women admit that they take advantage of alcohol to overcome their shyness or reluctance when having sex for the first time, and/or passively accept it when their partner is insistent, whereas seven out of ten men believe they have to take the initiative and assume an active role.

결혼정보회사 비에나래가 결혼정보업체 온리-유와 공동으로 미혼남녀 544명을 대상으로 ‘애인과 첫 성관계를 가질 때 본인의 자세’에 대한 설문조사를 실시했다.

Marriage matchmaking companies Bien Aller and Only You surveyed 544 male and female customers, asking them about their thoughts and feelings the first time they had sex with previous partners.

그결과 남성과 여성의 반응이 판이하게 달랐는데, 남성은 37.1%가 ‘주도적’, 33.5%는 ‘적극적’으로 답해 나란히 1, 2위를 차지했다. 즉 70.6%가 능동적이라는 것을 알 수 있다.

Men and women differed quite widely in their replies. Out of the men, 37.1% said they took the lead, and 33.5% that they were active in initiating sex, the top two replies. Altogether, 70.6% said they took an active role.

Wait, I'm beginning to feel something(Source)

반면 여성은 34.2%가 ‘술의 힘을 빌린다’, 28.3%는 ‘억지로 끌려가듯 (응한다)’이라고 답해 상위 1, 2위에 올랐다. 성관계를 거부하지는 않지만 수동적인 자세가 62.5%이다.

In contrast, 34.2% of women said they need alcohol [to get over their shyness or reluctance], and 28.3% that their partner insisted, the top two replies. Altogether, 62.5% said they weren’t against a sexual relationship, but they assumed a passive role.

그 다음 세 번째로는 남녀 공히 4명 중 한 명꼴이 ‘자연스럽게 임한다'(남 26.1%, 여 24.6%)고 답했다.

With both men (26.1%) and women (24.6%), the third most common reply was that they “just behaved naturally.”

‘성 경험이 있는 상황에서 다른 애인과 성관계를 가질 때의 마음 상태’에 대해서도 남녀 간에 시각차를 보였다.

With the question of how previous their sexual experience impacted their feelings about sex with a new boyfriend or girlfriend, a big difference was visible in the replies from men and women.

남성은 ‘(마음이) 더 편해진다’가 54.7%로서 과반수를 차지했고, ‘변함없다'(33.5%)에 이어 ‘더 신중해 진다'(12.8%)가 뒤따랐으나, 여성은 ‘마음이 더 편해진다'(42.7%)는 대답이 가장 많기는 하나, 그 다음의 ‘더 신중해진다'(39.7%)와 큰 차이가 없었고(3.0%포인트), ‘변함없다’는 대답은 17.6%였다.

With men, more than half (54.7%) replied it would make them feel more comfortable; 33.5%, no change; and 12.6% that it would make them more cautious. While “more comfortable” was also 고준희 정진운the most popular reply with women (42.7%), 39.7% replied that it would make them more cautious, a gap of only 3%; 17.6% replied that it wouldn’t make any difference.

자세한 응답분포를 보면 남성은 ‘다소 편해진다'(37.5%) – ‘변함없다'(33.5%) – ‘훨씬 더 편해진다'(16.2%) – ‘다소 신중해진다'(12.8%) 등의 순이고, 여성은 ‘다소 편해진다'(31.3%) – ‘다소 신중해진다'(29.4%) – ‘변함없다'(17.6%) – ‘(훨씬 더 편해진다'(11.4%) – ‘훨씬 더 신중해 진다'(10.3%)의 순서이다 (source, right).

In detail, 37.5% of men replied that it would make them a little more comfortable; 33.5% no change; 16.2% a lot more comfortable; and 12.8% that it would make them a little more cautious. With women, 31.3% replied that it would make them a little more comfortable; 29.4% a little more cautious; 17.6%, no change; 11.4% a lot more comfortable; and 10.3% a lot more cautious. (END)

Thoughts?

Korean Sociological Image #83: Vintage Contraceptive Pill Commercials

Spending the weekend looking for 8 year-old contraceptive pill commercials, as one does, I ended up finding some adorable 38 year-old ones instead:

Take the title dates with a grain of salt: this brief post says that they actually come from 1982, 1976, and 1976 respectively, and the second at least is corroborated by very similar print advertisements appearing in 1976 newspapers. The writer gains further credibility by noting the names of the actors in the first (An So-yeong/안소영) and third ones (Yeon Gyu-jin/연규진 and Yeom Bok-soon/염복순), and by pointing out that the 1970s ones would have appeared in cinemas rather than on television—although as TV bans on contraceptive commercials weren’t actually lifted until 2006, then presumably the same goes for the 1982 one too.

Here’s what Yeon Gyu-jin (love his expression!) and Yeom Bok-soon ‘say’ in the last one, although I confess I’m a little confused by the end caption that says it’s a “contraceptive pill that you don’t take” (먹지않는 피임야):

M: 이봐, 이봐, 첫 아기는 아들이야. / The first one has to be a son.

W: 어휴, 어휴 아들 좋아하네. 누구맘대로. 딸이 좋단 말이예요. / Tsk. You like boys, but it won’t happen. I like girls.

M: 글쎄 아들이라니까. / Well, I said I like boys.

W: 어휴, 어휴 딸이란 말이예요. / Well, I said I like girls.

M: 당신같은 딸 낳아 누굴 또 속 썩일려구. 어휴…. / If we get a girl like you, she’ll be a handful…

W: 그럼 자기 나 닮은 아들, 딸 어때요? Then, how about a boy and a girl that look like me?

M: 에이,,에이.. 그게 당신맘대로 할 수 있어? Is that something you can happen just because you want it to?

W: 그건 저한테 맡겨 주세요. 제가 자신있으니까요.  You leave that up to me. I’m confident!

Korea Contraceptive PillCelebrating 50 years of the pill in — where else? — a nightclub :) Source.

However charming the commercials may appear now though, any nostalgia for simpler times would be misplaced, as in reality Korea’s population polices were every bit as systematic and draconian as China’s back then. What’s more, the state tended to view the pill as a temporary or supplemental contraceptive at best, much preferring one-shot and permanent methods. In the 1960s, that would be the “patriotic” and “ideal” IUD; by the 1980s, sterilization.

In light of that, these pill commercials become all the more exceptional(?) and intriguing. I’d appreciate any additional information readers can provide about them.

Likewise, it’ll be interesting to see what contraceptive commercials appear — or rather don’t appear — on Korean screens in the future as the Park Geun-hye administration grapples with Korea’s ironic world-low birthrate. Because on the one hand, it is regrettable that the former Lee Myung-bak administration saw no need to defend women’s access to the pill, and it is preposterous that his (re)criminalization of abortion — which simply puts women’s lives at risk — is likewise viewed by his successor as a viable method of baby-making. But on the other, because of course Korea is now a democracy, and finally aired its first condom commercials on television in July last year, and with a firm sex-is-fun message at that (in contrast to the PSAs that were briefly allowed in October 2004). Here’s hoping there’ll be a lot more coming this year too! ;D

(For more posts in the Korean Sociological Image series, see here)

Single Korean Female? Love Sex?

Krystal Etude Wanna Be Sweet(Source)

If so, do you carry a condom in your handbag these days?

Because not so long ago, academic research on the subject said you probably didn’t — Korean women were just too scared of being slut-shamed for it, leading to popular attitudes that contraception was overwhelmingly — or even exclusively — men’s responsibility. Further contributing to that stigma, bans on contraceptive commercials weren’t  lifted until as recently as 2006, although (bland) public campaigns promoting condom use had been made two years earlier for the sake of HIV/AIDS prevention.

Since then though, surveys show that attitudes among young Koreans are changing, and there’s been some alarmist articles about how much casual sex they’re having these days. Also, I often see commercials for the pill on television (especially MNet, a music channel) and in women’s magazines. But for condoms? I haven’t seen any personally, beyond minimalist ones in newspapers and magazines.

So, I was very happy to learn from a reader that he just saw two Durex ones on television, both of which encourage women to be very prepared:

And the men too:

What’s more, they’re both based on Sticky Tape below, Iggy Cerda-Salas’s winning entry for Durex at the MOFILM London 2012 Awards, which only had a male version. Add that these are the only videos on Durex Korea’s Youtube account, and that its Facebook pages were also only set up recently, then it appears that they were specifically created for the Korean and/or Northeast Asian market.

Or in other words, Durex Korea at least now feels that there’s a definite market for their product among Korean women, and that they’ll no longer be so embarrassed if they’re caught with them.

Here’s hoping sales go well!

But have any readers seen any previous Korean commercials or ads by other condom manufacturers? Did women feature in those too?

(Related: See Korean Sexuality: Still Awaiting a Revolution? for more on the curious parallels between Korean women’s *previous* attitudes to contraception and those of their UK counterparts in the 1950s.)

(Update: Durex Korea has just confirmed that these are Korea’s first condom commercials)

(Update, June 2014: Unfortunately, these commercials proved to be just a one-off, with no real attempt to engage with female consumers and challenge double-standards. Sigh.)