Less Than 3% of Korean Women Use the Pill. Perhaps These New Commercials That Treat Them Like Adults Might Change That.

Spot the Korean condom! Photo by Min An from Pexels. Estimated reading time: 5 minutes.

Korea has only ever had three condom commercials on TV since a ban was lifted in 2006, and none at all for the last six years. Korean women generally rely on men to purchase and use condoms too, and less than 3% use the monthly contraceptive pill, despite rare over-the-counter access. Women’s access to the prescription-only morning-after pill is very much only in name also.

In the midst of this, last year saw an awesome, much-needed commercial for Common Day condoms produced for social media, which focused on how empowering they are for women. Tellingly however, the notion that women could buy condoms triggered a backlash. Nor did the small company ever actually feature its condoms on its site either, although they are available to buy from online shopping malls.

You’ll appreciate then, why this recent fourth sighting of a condom on Korean screens was so important. And the hints its presence gives about the novel approach of the Senseday contraceptive pill commercial in which it can be found:

Released on June 19, a spokesperson for Yuhan (which produces the Senseday pill) said about the appearance of the condom:

…“피임은 남녀가 함께 하는 것임에도 콘돔 광고는 전무하고, 피임약 광고도 여성들에게만 피임을 권장하는 식으로 흘러가는 것이 아쉬웠다”며 “둘이 함께 책임지는 성숙한 피임 문화에 대해 화두를 던지고 싶었다”고 전했다.

JoongAng Ilbo, July 30 2019.

…[R]egardless of whether it’s men or women using the contraceptives, it is lamentable that there is no condom advertising at all, and that contraceptive pill advertising stresses only women’s responsibility for contraception. With this commercial, we want to raise the notion that contraception is the responsibility of both partners, and encourage the development of a more mature contraceptive culture.

Journalist Kim Jeong-min at the JoongAng Ilbo notes it follows a pill commercial released in March by Mercilon (produced in Korea by Alvogen Korea), which too is a breakaway from the cutesy pill commercials of the past:

비슷한 시기에 공개된 두 광고는 과거의 피임약 광고와는 여러모로 달라 화제를 모으고 있다. ‘어떤 내가 되고 싶은지’ 고민하는 주체적 여성상을 내세운 점, 피임약 광고 최초로 남성용 피임 도구인 콘돔이 등장한 점 등에서다. 기존 피임약 광고가 수줍은 20대 여성의 이미지를 강조(2013년 머시론 광고 ‘스무살의 서툰 사랑’ 등)하거나 피임을 여성의 몫으로 표현한 것과는 다른 문법이다.

JoongAng Ilbo, July 30 2019.

Both commercials…are gaining attention for being very different from the contraceptive pill advertisements of the past. [Mercilon’s] cry of “Whatever I want to be” stressing women asserting themselves and being independent as they think about their future, combined with the first appearance of…condoms [in Senseday’s commercial], present very different messages to that of existing contraceptive pill commercials that feature shy, bashful 20-somethings (such as Mercilon’s “Clumsy 20’s Love” from 2013 below) and/or which perpetuate the notion that contraception is women’s sole responsibility. [James—Alas, generally Korean women believe it is actually men’s sole responsibility, as noted earlier.]

An inaccuracy: the first appearance of a condom on Korean TV was in 2013, not counting a pre-ban HIV/AIDs prevention campaign in 2004. But I share Kim Jeong-min’s optimism about the potential for a sea change in Korean contraceptive advertising. Both because Yuhan and Alvogen are competing more vigorously now, due to various changes made to their licensing agreements as Kim goes on to explain, and because she wasn’t kidding about how twee Korean contraceptive pill commercials used to be. As I noted as recently as 2016, if you didn’t know any better then it was entirely possible to watch them and assume that the pill was actually a medicine, and had nothing whatsoever to do with sex and pregnancy:

“…Korea remains one of the few developed countries where the monthly pill is over-the-counter. Which makes we wonder: in terms of attitudes towards and use of the pill, in what other ways does Korea stand out?

With that in mind, I was struck by the emphasis on appearance in the following recent commercial:

The voiceover says ‘My body? ‘A.’ My personality? ‘A.’ My style? ‘A.’ [The reason for?] my success? Alesse contraceptive pills,” followed by the text also mentioning it’s a good treatment for acne.

Should women with only “normal” bodies try something else then? What about those with only so-so fashion sense?

That can’t compare with the Koreanness of this next one though, with its mention of “bagel girls” and use of aegyo:

So much so, it may actually be a satire: its title [in the original 2016 video was] “Pill Ads These Days,” and I can’t find any mention of the company. Either way, it stresses that even women who look great in a white one-piece, women on a diet, women with great bodies, and women who do aegyo with their boyfriends…all get mood swings and PMT. And all of which can be solved by rearranging their cycles with the pill.

Which I’m sure is indeed empowering. Yet, watching these, you could be forgiven for forgetting that the pill is sometimes used to prevent pregnancy too.”

What do you think? How do they compare to contraceptive pill and condom commercials in your own countries? Please let me know in the comments!

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Event Announcement: #FEMALEPLEASURE Screening, Hankuk University of Foreign Studies, 1pm Saturday June 1

Sorry for the long break everyone, which was because of reasons. But I’m happy to say I do have an epic post in the works. And, while you’re waiting for that, I’m delighted to help a former student publicize this event in Seoul this weekend (하단으 보세요):

#FEMALEPLEASURE

– 5 cultures, 5 women, 1 story

A documentary about female sexuality and autonomy in the 21st century – film screening and discussion

An event organized through: Lecturing Program of the Robert Bosch Foundation in Asia (German Foundation)

(Sign up here)

#FEMALEPLEASURE portrays five courageous and smart women, breaking the silence imposed by their archaic-patriarch societies and religious communities. With incredible strength and positive energy, Deborah Feldman, Leyla Hussein, Rokudenashiko, Doris Wagner, and Vithika Yadav are fighting for sexual liberation and autonomy for women, beyond religious rules and cultural barriers.

#FEMALEPLEASURE shows the universal mechanisms at work that determine the position of women until today, spanning cultures, religions and continents: from Japan and India and the Somali muslim diaspora to the Hasidic community in New York and the Catholic clergy in Europe.

What can we learn from them? What do we have to talk about in Korea? How can men and women establish fruitful understanding and mutual respect?

On this day we will gather to see the movie and share a safe space to talk about important questions and feelings related to the topic in Korea. Everyone interested is welcome! 😊

When? Saturday, 1st June, 1pm – 4.30pm

Where? Hankuk University of Foreign Studies, Main Building, Room 329

Language: Korean & English

Contribution: 3000WON – we organize Pizza & Drinks 😊

UPDATE: A Facebook event page has just been created!

본 이벤트는 Robert Bosch Foundation in Asia(독일 재단)의 교육프로그램을 기반으로 제작되었습니다.

21세기 여성의 성적 자기결정권에 관한 다큐멘터리 영화를 감상한 후 토의의 시간이 마련되어 있습니다. (5개의 각기 다른 문화에서 자란 여성들이 하나의 이야기를 하는 내용입니다.)

(여기서 등록하세요)

#FEMALEPLEASURE는 구시대적인 가부장 사회와 종교 커뮤니티들에 의해 강요되는 침묵을 깨뜨린 용감하고 똑똑한 다섯 명의 여성을 보여줍니다: Deborah Feldman, Leyla Hussein, Rokudenashiko, Doris Wagner, and Vithika Yadav. 이들은 놀라울 만큼 강인한 모습과 긍정적인 에너지를 통해 종교 율법이나 문화 장벽을 뛰어넘어 여성의 성적 자율성을 위해 싸우는 중입니다.

#FEMALEPLEASURE는 또한 일본, 인도, 소말리아 이슬람 디아스포라 에서 뉴욕의 하시디즘 커뮤니티와 유럽의 카톨릭 성직자들에 이르기까지 문화, 종교, 대륙 전반에 걸쳐 여성의 지위를 결정해 온 보편적인 메커니즘이 무엇인지 보여줍니다.

우리는 이들에게서 무엇을 배울 수 있을까요? 한국과 관련해서는 어떤 이야기들을 해야 할까요? 또 남성과 여성은 어떻게 해야 유익한 이해관계를 확립하고 서로를 존중할 수 있을까요?

함께 모여 영화를 감상한 후에 이 주제와 관련된 한국의 중요한 이슈, 궁금증 혹은 감정을 편하게 공유하는 시간을 가질 예정입니다. 관심 있는 사람은 모두 환영입니다! 😊

언제? 6월 1일 토요일, 1:00 – 4:30 (오후)

어디서? 한국외국어대학교 본관 329호

language: 한국어 & 영어

참가비: 3000원 – 피자와 음료 제공에 사용됩니다 😊

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

On K-pop Stars Dating

Precious few songwriters and MV directors present female K-pop stars as grown women with sexual experience, agency, and desire. But these assigned gender roles can quickly crumble under revelations that they’re actually in relationships, as can as the business models that depend on them.

Estimated combined reading time: 8 minutes. Photo by Zun Zun from Pexels.

Recently, I was email-interviewed by James Griffiths at CNN about Cube Entertainment firing HyunA and E’Dawn for dating. My contribution to the final article is necessarily brief though, so here’s my original longer response to his question about just why K-pop labels are so sensitive about their stars’ love lives:

That some fans feel they have a strong personal bond with their idols, and then feel betrayed when those idols are revealed to be in a relationship, is a problem hardly confined to K-pop fandom. But it is amplified by three characteristic features of Korean popular culture.

First, there is the overexposure of its celebrities. Flick through the channels, and it is entirely possible to see the same K-pop star in an MV, a talkshow, a commercial, and a drama. And for each, they’ll generally be expected to maintain the persona for which they’re best known.

Next, as a broad rule, virginal personas are overwhelmingly preferred for unmarried female K-pop stars. Precious few songwriters and MV directors are prepared to present them as grown women with sexual experience, agency, and desire, as a decade’s experience with censors has taught that their work will generally get banned if they do.

Consequently, in K-pop, most women are presented as scantily-clad, passive objects for the male gaze, regardless of the actual make-up of a girl-group’s fandom. Again, this centralizing of supposed cishet male tastes as the norm isn’t unique to Korea. But the third and final feature is that the Korean media has tended to downplay their criticisms of this, so asamong other reasonsnot to jeopardize the success of the Korean Wave overseas. This deliberate myopia however, has contributed to such phenomena as the rise of middle-ageuncle fans,” who are defined by supposedly only possessing a harmless avuncular love for teenage girl-groups in hot pants—and a lot of money to spend on them.

Clearly, revelations of K-pop stars dating challenge all these tenets of Korean pop-culture, and their fundamentally gendered nature explains why the negative reactions have overwhelmingly been directed at the women in those relationships, who simultaneously get slut-shamed by both their entitled male fans and the female fans of their partners.

Those last two paragraphs link up to my answer to another question of James’s, about to what extent it’s fans or labels that are driving these attitudes to stars dating. And you can guess which way I went in light of this recent breakdown of the top 3 labels’ revenues:

Source: Jenna Gibson, Korea Economic Institute and The Korea Society @YouTube (3:50).

But I’ll cover the significance of those numbers in a forthcoming post. In the meantime, there are many huge generalizations in my answer to James’s first question of course, and it’s also entirely possible that I still look at K-pop through the prism of when I got into it back in 2010, and have had terrible confirmation bias ever since. If so, and you feel the gist of any of my generalizations are outdated, then please do let me know. I would just love the excuse to crack open some new K-pop books and journal articles I’ve been hoarding, and to get back into writing more about the subject here.

No really—please rip my email to shreds! I beg you! ;)

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

“I am a Woman Who Buys Condoms.”

The reaction to having a woman in a condom ad is exactly why we need women in condom ads.

Estimated reading time: 5 minutes. All screenshots via YouTube.

Korea has only ever had three condom commercials on TV since a ban was lifted in 2006, and none at all for the last five years. Korean women generally rely on men to purchase and use condoms too. I wish these realities weren’t true, and am always looking for evidence to show attitudes are changing. Yet they stubbornly persist.

That’s what makes commercials like this one for Common Day condoms so important. Produced for social media in April but only going viral this week, it’s surprisingly sweet, with messages that are simple but powerful. So why is it so disliked?

Here’s my translation of the captions:

난 콘돔사는 여자다.

여자가 콘돔을 어떻게 사냐고?

약국, 편의점, 인터넷, 성인샵에서

‘그냥, 사면 된다.’

I’m a woman who buys condoms.

How can a woman buy condoms you ask?

At pharmacies, convenience stores, over the internet, and at sex shops.

“Just buy them.”

물론 처음엔 쉽지 않았지

내가 콘돔을 사기 전까지

‘여자답지 못하네’

‘여자가 밝히네’

‘그건 남자가 사야지’

Of course, it wasn’t easy at first.

Up until the moment I finally bought them myself, I thought [people would say]:

“That’s not ladylike.”

“Wow, is she oversexed or what.”

“That’s something only men should buy.”

이런 말들과 싸워왔거든

나만 겪어본 건 아닐거야

근데, 지금은 21세기

‘그냥, 사면 된다’

Actually, I struggled with those thoughts too.

I’m sure I’m not the only who felt like this.

And hey, isn’t it the 21st Century now?

“Just buy them.”

현재의 우린 ‘자기결정권’ 이란 게 있어

생각과 말,

몸과 욕망을 스스로 결정할 권리

누가 준 것도 아니고

빼앗을 수도 없는 거야

내가 원래 가지고 태어나는 거거든!

We in the modern age, have the right to decide what’s best for ourselves

That includes rights about our bodies and our desires

This is something that wasn’t given to me, and so can’t be taken away from me.

This is something that we were born with.

예를 들면,

내가 원할 때 섹스하고

원할 때 임신하는 것

뭐 그런 거 말야

남자가 콘돔이 없을까 불안하다고?

그래서 내가 ‘그냥, 사면 된다’

For example,

I can have sex when I want,

and I can get pregnant when I want—

you know, things like that.

So you get concerned and worried when men say they don’t have a condom?

That’s why you should just buy them yourself!

난 19세기 여자가 아니거든!

난 힘이 있고,

욕망이 있으며,

모든 것은 내가 결정해

난 콘돔사는 여자다.

I’m not a woman of the 19th Century!

I am powerful,

and I have desire,

I decide everything for myself,

And I am a woman who buys condoms. (End)

Awesome, right? Yet it has 8 to 1 dislikes to likes on YouTube. Probably, because of trolls like this one below, who replied to the tweet I first found the commercial on. I don’t mean to feed him, but will translate a couple of tweets from his long screed to show what Korean women, condom manufacturers, and sexual-health advocates are up against (I welcome alternate translations; being such a typical troll, he’s not very coherent sorry):

(Source.)

Jeez, this is just such typical BS from a “21st Century woman.” What is it with “women hav[ing] the right to decide what’s best for themselves,” and carrying condoms in case men don’t have them, and choosing for themselves when they want to get pregnant? This isn’t something women should even buy! Men are supposed to buy them! Can’t you make a condom commercial for men instead?

And later, after discovering that the CEO of the promotion company behind the campaign is—wait for it—a man himself:

(Source.)

Ah, now I get it. Your company often provides junk information in its twitter promotions, like you did while selling diet supplements once. In this case, you just make a commercial with commonly-used feminist words thrown in, as you know women will automatically buy anything that says “feminist.”

Sigh. Please head over to YouTube and like the video right now, to encourage more feminist commercials like it. And please share this post and the video too! :)

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

“The Secret to a Perfect Vacation? The Oral Contraceptive Pill!”

A rare Korean government campaign promoting contraception use has many positives. But its motivations are anything but progressive.

Estimated reading time: 8 minutes. Image, via @smartlovekorea (Facebook): “Fun Waterplay! Sweet Couple Travel! The Secret to the Perfect Vacation · The Oral Contraceptive Pill ·”

Korea stands out for its over-the-counter access to the monthly contraceptive pill, and that’s awesome. Not just because sexual independence is a good thing in general, but because it’s essential when so many obstacles stand in the way of gaining that independence here, especially for unmarried women.

Despite that, only 2.5 percent of Korean women actually use the pill. Probably, due to a combination of not being educated about contraception at all in school or university, aggressive sterilization programs in the 1970s and ’80s, a knock-on tendency to leave contraception in men’s hands, and because of scaremongering by the Korean Medical Association. More recently, desperate efforts to raise Korea’s birthrate have dissuaded from government efforts at promoting contraception use in general, and played a big role in the (re)criminalization of abortion in 2010.

But that last was implemented by disgraced, former governments. So far, while the current Moon Jae-in administration has been no radical reformer of sexual rights, it is left of center, and operates in a shifted political climate of Me-too and the Gangnam murder. It is legally required to respond to a recent popular petition to legalize abortion, and this week was further pressured by the Korean College of Ob & Gyn’s announcement that its members would no longer perform abortions while its members faced punishments for doing so. Also, governments are never monoliths, as different ministries can oppose each other as they jockey for funding and jurisdiction. In particular, the Ministry of Gender Equality and Family (MOGEF) has officially supported legalization since as of this May, a 180 degree shift from its position under Moon Jae-in’s predecessors, and at odds with the Ministry of Defense that is concerned about its shrinking pool of conscripts. And there have always been excellent initiatives by various sex-education teachers, women’s rights groups, feminists, and NGOs operating in the background.

Which of those actors was behind this poster, encouraging hetero couples to use the pill? What were their motivations? Trick question—eagle-eyed readers will have already noticed the Ministry of Health and Welfare’s (MOHW) logo. Which makes it all the more remarkable.

Yes, remarkable. Sexual themes may well pervade the Korean media, but recall that even condom commercials are considered too risque for Korean consumers, only two ever making it to television screens in the 12 years since they were legalized. That’s indicative of how there are still such limits to discussing sexual relationships in Korea, which is why I’m so drawn to the rare, no-BS conversations about them favored by Korean feminist groups. And why I was so surprised to discover a government ministry acknowledging that, sometimes, people have sex just for fun.

Yet however refreshing, it seemed odd to focus on the pill, which doesn’t protect against STDs. For the sake of Koreans’ sex-lives, empowerment, and general well-being, shouldn’t the MOHW encourage the use of contraception in general? Including of those ever so vulgar French letters?

Fortunately, it does. Perusing the source, it emerges that many alternatives have indeed been promoted in the Ministry’s “Loveplan Campaign.” The “combined method” of the pill and the condom for instance, which I learned all the cool kids are now referring to as the “Double Dutch” method:

Source: Ministry of Health and Welfare Facebook page

And shortly after I saw the poster promoting the pill, there was a new post about using condoms, with good advice about using a fresh one if there is a tear, to not use oil-based lubricants, and so on:

Source: Ministry of Health and Welfare Facebook page

There are many more examples like it, which is just awesome. Any government should promote greater contraception use, and help spread awareness of all the different types available, as well as how to use them properly.

But I also learned the campaign was launched 3 years ago. And it got odd all over again.

Because that was during the Park Geun-hye administration, which was notorious for its hardline on abortion, and for using the aforementioned crucial access to the pill as a bargaining chip in a dispute between doctors’ and pharmacists’ associations—as well as making numerous other backward steps in Koreans’ sexual health and rights. In particular, the MOGEF, ironically, had been at the forefront of many these developments. So, if the MOHW had actually been its liberal, sex-positive counterweight during all that time, you can bet I would have noticed.

I hadn’t, because it wasn’t. As explained in The JoongAng Ilbo at the campaign’s launch, sadly it was never about sexual empowerment per se. Rather, it was entirely aimed at reducing the number of (illegal) abortions:

‘성’을 주제로 한 방송프로그램이 인기를 끌고, 숙박업소 광고도 안방에서 쉽게 접할 수 있을 정도로 ‘성문화’는 빠르게 개방되고 있다. 더불어 일명 ‘가출팸’ 사건과 같은 청소년 성범죄 비율도 10대 강력범죄의 70%를 차지할 만큼 빠르게 증가하는 등 그 문제점도 속출하고 있어 다양한 접근의 해결책이 요구되고 있다.

Through the popularity of television programs with sexual themes, and the increasing ease of finding love hotel advertisements, a “sex culture” is rapidly opening up. In addition, as the proportion of teenagers’ sex crimes such as “Runaway Family” incidents* account for 70% of all teenagers’ major crimes and is also rapidly increasing, various measures should be addressed in order to tackle these problems.

*(“Runaway Families” refers to runaway teens living together for support; implicit is that many must turn to sex work to do so.)

특히, 개방된 성문화로 인한 무분별한 인공임신중절 시술의 문제점으로 95%정도가 불법시술인 것으로 나타났으며, 이로 인해 청소년은 물론 성인들의 신체적, 정신적 건강을 위협하고 목숨까지 앗아가는 등 심각한 사회문제로 대두되고 있다.

In particular, this opening sex culture is responsible for 95% of casual, illegal abortions, and this is causing serious social problems due to the damage caused to teenagers’ and adults’ physical and mental health, even leading to suicide.

이와 같이 나날이 증가하고 있는 무분별한 인공임신중절 사례, 만연하게 퍼진 생명경시풍조 등과 같은 현 사회적 세태에서 보건복지부가 진행하고 있는 「2015 인공임신중절 예방 캠페인: 러브플랜」은 생명존중 문화와 올바른 성문화를 조성하고자 하는 점에서 중요한 의의가 있다…

Consequently, the MOHW is launching a “Loveplan, 2015 Abortion Prevention Campaign” to create a culture of respect for the sanctity of life and encourage a healthy and responsible sex culture…

…보건복지부는 청소년에게는 생명존중의식과 미래의 건강한 부모가 되기 위한 책임 있는 선택을, 미혼남녀에게는 양성평등에 입각한 책임 있는 사랑과 계획을, 가임부부에게는 건강한 아이를 출산하기 위한 계획 임신 등 상황에 따른 메시지를 전파하고 있다. 이는 인공임신중절 예방을 위한 실질적인 실천으로 이끄는 견인차 역할을 하고 있다.

…The MOHW is committed to spreading the message of the importance of respecting the sanctity of life, and to promoting sexual responsibility and planning based on gender equality for unmarried men and women, in order that they will become responsible parents in the future and raise healthy children. These goals drive its emphasis on promoting practical contraceptive methods for the prevention of abortion.

The article goes on to talk about its various promotion methods, which include(d) working with “LifeLove Supporter” university groups. For example, with Pyeongtaek University students, Hongik University students, and these students from an unspecified Busan university in 2016 (photo above); with Daegu University and Yonsei University students in 2017; and with these students from an unspecified Jeonju university this July. In fact, these groups predate the Loveplan campaign, which itself seems heavily based on an earlier “Lovekeeperscampaign.”

It’s difficult to feel any anger towards such friendly-looking, probably genuinely helpful and concerned young students. And even among pro-choice activists, who wouldn’t want the abortion rate to go down? The students are also mainly just educating people about contraception, and promoting men and women’s equal involvement in their use. So, all power to them, right?

Wrong. Because it doesn’t matter where you are in the world, when someone comes towards you with a big sign that that says something about loving or respecting “life” on it, 99 times out of 100 you know it’s not your lovelife that they’re advocating for.

And with this campaign’s stress that abortions are illegal and to be avoided, implicit is that they are morally wrong.

But abortions are not a necessary evil, the last, distasteful resort of irresponsible couples. Contraception doesn’t always work. People can change their minds as they realize they’re not ready for a child. Couples can break up. Raising a child isn’t easy, and societies shun single mothers (especially Korean society). People can lose their jobs, and realize they can no longer afford to have a child. And so on. And hell, irresponsible couples have just as much of a right to abortion as anyone else too.

In other words, people will always need abortions, and will always have abortions, whether they’re legal or not. The only difference their legality makes is whether they can have safe ones, or whether many will die from the procedure.

Ergo, abortion is a GOOD thing.

In the past, friends of mine have been amused when I’ve accidentally said I’m “pro-abortion” rather than “pro-choice”, but that’s no longer a mistake on my part.

Here’s hoping for a positive, very overdue response by Moon Jae-in to the petition for the legalization of abortion then. And with it, a refocusing of this campaign.

Related posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

One for the Korean Sexuality Geeks!

Estimated reading & viewing time: 9 minutes.

Last week, I caught Sean Pablo’s interview of Nara Kong about dating culture and the sex education she received—or rather didn’t receive—in North Korea. Short and interesting in its own right, I recommend watching the entire video, and subscribing to both Youtubers. But it was the section from 1:30 that will really bring out your Korean sexuality geekgasm:

For those of you also completely turned on right now, but frustrated because you can’t put your finger on exactly why, let me lend a helping hand: it’s because you once read that things were very similar in South Korea in the 1980s. Specifically, from the opening to So-hee Lee’s “The Concept of Female Sexuality in Korean Popular Culture” (pp. 141-164) in Under Construction: The Gendering of Modernity, Class and Consumption in the Republic of Korea (ed. by Laruel Kendell, 2002), recalling her embarrassment and confusion when she attended some English literature lectures at Cambridge University in the mid-1980s (pp. 141-2):

My topic was “Women Characters in Victorian Novels”. During the lectures and seminars, I was acutely embarrassed by what I heard. Why was everyone talking about sexuality, masculinity, and femininity? What was the relationship between those terms and feminist literary criticism?

In those days, Koreans did not have exact counterpart terms for “sex”, “sexuality”, “sexual intercourse”, and “gender”. I was very confused as I struggled to determine the appropriate meanings. In Korean, one very general term “seong” (성) could be used for these four concepts, its particular meaning dependent on the speaking and listening context.

(It’s actually a little more complicated than that, the specific Chinese character she’s referring to—there are many different ones rendered as “성” in Korean—also meaning “nature” and “life” as well as “sex.” But that just adds to her point.)

Korean society in the mid-1980s did not find it necessary to make sharp distinctions between these concepts. At the annual Korean Women’s Studies Association Conference in 1989, the issue of sex language was raised and discussed. More recently, the Korean counterpart of the term “sexual intercourse” (성교) has gained wide usage, accompanied by the frequent use of the a Korean counterpart for the term “sexual violence” (성폭행)….Sexual violence has now become a recognized issue in need of a discourse.

Korean concepts of sexuality have changed profoundly since the Democratic Revolution of 1987….In 1995, the most popular topics among university students were sexuality, sexual identity, and other sexual subjects. There are many reasons for this…

One of those reasons being all the (female sexuality) taboo-shattering movies and books that came out in the mid-1990s, the focus of her chapter. For more on those, see my post “Women Getting on Top: Korean Sexuality in Flux in the 1990s“, then “Korean Women and the 2002 World Cup: The REAL origins of the kkotminam craze” for even more taboo-breaking in the 2000s.

But wait, there’s still more!

As an added bonus to those who have read this far, who can consider themselves the true Korean sexuality geeks, let me also pass on Jo Kwon and Lia Kim’s dance to Lemon by NERD & Rihanna, my gateway video—thanks Asian Junkie!—to becoming a complete fanboy* of both:

A song with a lot of seong that. What more could you ask for on a Monday? ;)

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

(*I’m really, really wincing at the high-heels in this one though. And Lia really shouldn’t have had a pre-teen dancing alongside her to Starships by Niki Minaj in her latest video either. But I only criticize out of love!)

Fun, Fearless, Korean Females Can’t Talk About Sex?

 Estimated reading time: 4 minutes. Source: @kimminseoyoung

Writing about feminism for 10 years, I’m no stranger to double-standards. What I’m struck by whenever I encounter a new one though, is not just by how many there are that every woman already knows about and has to deal with. More, it’s by how much my male privilege had left me so utterly, blissfully unaware of them. That girl-pants don’t have proper pockets for instance, I had no idea about until I saw this comic in 2014—despite having a wife and two daughters. Likewise, if this newsreader’s glasses hadn’t become national news this week, I’d have remained clueless that many Korean cinemas were “notorious for not allowing [only] female part-time workers to wear glasses on duty.” And, if I hadn’t already been following awesome feminists on Twitter, the Korean magazine industry’s surprising prudishness about women’s sexual subjectivity would have completely passed me by too:

Source: @kimminseoyoung

Her tweet reads:

I was pleasantly surprised to see that there was a copy of the magazine I was interviewed in at the COEX library. But the pages with my interview were sealed with double-sided tape. When I contacted the magazine about it, they said that it was a measure to prevent minors from reading because of the sexual contents. But there were no sealed sections in other parts of the magazine, or in other magazines.* #Womencan’ttalkaboutsex

Min Seo-young (Twitter; Facebook) is an outspoken feminist webtoonist and sex columnist that I’ve been following since her interview by Ilda in July last year (google translation here), smitten by her loud frustration at the social pressures that force Korean women to act chastely and demurely. Later, in an interview for Brunch in December (translation), she added that she rejected one stereotype that only victims can be feminists, and pointed out that chafing against double-standards kind of forces women to become feminists anyway.

This would definitely qualify as one of those double-standards, so I decided to buy a copy of April’s Cosmopolitan to read her interview for myself. Alas, they were all long gone. And frankly, I can’t tell from her tweet if she meant just her interview was sealed off, or if she meant things like the ‘Super Hot Sex Games’ were too (*so I’ve just asked her to clarify; I’ll update this if she responds). Whatever the case though, I can confirm from all my hard work that Playboy Korea and Maxim were still available, with no sealed sections to ward off minors from their equally salacious, equally traumatizing content.

And besides which, Seo-young already posted a picture of part of her interview herself:

Source: @kimminseoyoung. See here for an easier to read image.

Copyright makes me wary of translating whole interviews or articles sorry, but I will indulge myself a little with this one:

“…[If men hear] I’m a writer about sexual matters, they joke ‘Ah, so you like sex? Shall I give you some source material?’…I’m kind of stuck with being looked at that way. But then I reply to that sort of thing: ‘Just because I like sexual things, that doesn’t mean I’m going to have sex with you!'”

Sounds like something minors should see. Not be protected from! ;)

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)