Remedy, Mobility, and the Feminized Consumption of Beauty in Post-Authoritarian South Korea—Zoom Lecture, 8-9:30AM Thursday, November 16 in South Korea

Estimated reading time: 2 minutes.

Please register here, and see here for more details.

Here’s a quick summary from the latter:

[Dr. So-Rim Lee from the University of Pennsylvania] will discuss remedy (koch’ida), a term she uses to refer to changing one’s appearance through medical interventions—including plastic surgery, cosmetic injections, among others—to make life better. Remedy is much broader than medical discourse alone; Lee’s current book project contends that remedy is a critical cultural ethos, a teleological narrative, a social performance of subjectivity, and a material praxis of embodiment where state biopolitics and individual desire for belonging are inextricably entangled. From the postwar 1950s to the 1970s, remedying the body primarily signified rehabilitating disabled bodies; its grammar was integral to the narrative of nation-building under developmental dictatorship by way of remaking a healthy, re/productive national body marked by continued economic development. However, with the emergence of middle-class consumer culture and rapidly changing mass mediascape in the 1980s-1990s, remedying the body through plastic surgery became normalized in various print media as a gendered, individualized, and hyper-visible consumption practice undertaken by women for upward mobility. Perusing teen pictorials, feminist magazines, newspapers, and films, this work-in-progress talk explores how the consumerist discourse of remedy in post-authoritarian South Korea was keenly entwined with the discursive marginalization of different yet intersecting strata of women—specifically, housewives and working-class young women/teens.

See you there!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Visions of Corporeality | Artists at the Institute: Misha Japanwala—Webinar, 8AM Tuesday, November 14 in South Korea

(Also available as an in-person lecture at 6PM, Monday, November 13 at The Institute of Fine Arts, 1 East 78th Street, New York.)

Estimated reading time: 3 minutes. Image source (cropped): NYU The Institute of Fine Arts newsletter. NSFW images follow.

For the sake of shorter, more impactful and easy-to-remember announcements, I’m posting about notices about webinars and virtual lectures (that I’m able to attend) separately from now on.

Sorry that this one comes so last minute, but as far as I know registration for the webinar is available right up until the event itself:

“As part of the Institute of Fine Arts’ (Instagram, Facebook, Linkedin, X/Twitter) ongoing tradition of inviting contemporary artists to speak about their practices in the Duke House Lecture Hall, this year’s Artists at the Institute Lecture Series invites four artists who explore the body as a site of confrontation. The body is continuously subjected to political, social, and aesthetic judgments both within and outside of the art historical canon. Whether it be through the ongoing battle with reproductive rights or the modification of the body in digital and social media, this phenomena proves to be omnipresent. Contemporary artists are constantly grappling with conceptions of corporeality, and each artist brings a diverse approach to what this means to them. This year’s series is committed to uplifting the voices of women working in representational practices across a range of media, styles, and backgrounds. Through feminist, cross-cultural, and art historical methods, these artists challenge the contours of corporeal form, transcending the limitations and restrictions that have bound the female body to the canonical canvas, and imagining how such liberation might transform aesthetics.”

Sources: NYU Institute of Fine Arts Instagram & Newsletter.

“For our second installment of Artists at the Institute, Visions of Corporeality, lecture series we are excited to welcome Misha Japanwala. Misha Japanwala (b. 1995, London, England and raised in Karachi, Pakistan) is a Pakistani artist and fashion designer, whose work is rooted in the rejection and deconstruction of shame attached to one’s body, and discussion of themes such as bodily autonomy, gender based violence, moral policing, sexuality and censorship.” (Instagram, homepage.)

“In our second installment of this series, Misha will touch upon what it means to be a Pakistani woman familiar with the historical objectification, commodification and control exerted on marginalized bodies by societies and systems enveloped in patriarchy.”

(Join in-person / Join virtually.)

And as a reward for those you still reading, please click here to register for the next virtual lecture I’ll be announcing tomorrow: “Remedy, Mobility, and the Feminized Consumption of Beauty in Post-Authoritarian South Korea,” a virtual talk featuring So-Rim Lee from the University of Pennsylvania, and presented by the Korean Studies Research Network. In South Korean time, that event will be on Thursday, November 16, again at 8am.

See you there!

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

“저의 몸과 저의 섹슈얼리티에 대한 이야기를 해보려고 합니다. 이것은 실로 부끄러운 고백이어서 저는 단 한 번밖에 말하지 못할 것 같습니다. 그러니 가만히 들어주세요.”

Estimated reading time: 4 minutes. Image sources: Aladin, NamuWiki.

I want to tell you a story about my body and my sexuality. But it’s going to be so revealing and embarrassing for me, that I can say it only once. So please listen carefully.”

If you can please indulge me, I just want to say I’m very proud of myself for ordering Bodies and Women ‘몸과 여자들’ by Lee Seo-su. It will be the first novel I’ll have read entirely in Korean!

I was instantly sold on it by reviews that mention its intimate coverage of beauty ideals, gender socialization and body-shaming in schools, sexual assault, pregnancy, sex in marriage, pervasive sexual objectification, and the male gaze.

However, there’s also the matter of the other members in The Grand Narrative Book Club,* who are much more knowledgeable and well-read than myself, and have often already read the original Korean versions of the translated novels we discuss. Because while I count myself lucky that I’m never the most interesting person in the (Zoom) room, does the fact I’m the dumbest really need to be so obvious?

In 2023 then, I want to work on disguising that. Starting by getting into the habit of reading novels in their original Korean myself.

Unfortunately, Bodies and Women will not be turning up in the club anytime soon. Lee Seo-su seems to be a relatively new writer, with a discussion in Korean Literature Now about of one of her short stories being all I could find out about her in English. So, although I could translate those persuasive reviews for you here, really any translation add-on for your favorite browser should more than suffice. Instead, hopefully I will find many interesting things in the book itself to pass on later.

Sorry. I did say this post was an indulgence!

However, with that my writer’s block does seem to be cured now too, so it served its purpose. Let me offer some humor too, as a parting gift—but also, a reminder of precisely why those reviews were so persuasive, and books like it so necessary. For I shit you not: these two sponsored ads on Facebook, I saw back to back after googling “몸과 여자들” the hour previously:

Again frankly, probably the juxtaposition is a complete coincidence. After the book itself, googling “몸과 여자들” in fact mostly brings up images of women perusing fine male specimens. But more to the point, during the evening rush hour, Korean advertisers on Facebook deliberately target men with ads for lingerie etc., which they won’t buy, but which do persuade them to swipe left to be rewarded with more lingerie models, then with ads for oh-so-masculine power tools and gaming equipment which they might.

Also, ever since I hit my mid-40s I’ve been inundated with ads for libido and erectile dysfunction treatments, and doubt it’s just me. I don’t mean to laugh at anyone or their partners who actually need to avail themselves of such products, especially since I’ll probably be joining their ranks sooner rather than later (sigh). But many prove just as creepy as campy. For instance, this one where the model’s head was cut off, in stark contrast to when a different advertiser used the same stock photos of her to advertise diet products to women:

Then there’s these screenshots from yet another ad in my feed today, from which I’ll let you form your own conclusion to this post to!

*Finally, the book for January’s meeting on Wednesday the 18th is Cursed Bunny by Bora Chung (2017), translated by Anton Hur (2021); I’ll put up an official notice soon. Sorry for not doing so earlier, which is my fault for not realizing that I may not be the only person out there who hasn’t actually read it yet!

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Announcing the First Book of The Grand Narrative Book Club: “If I Had Your Face” by Frances Cha, Thursday 27 January 7:00pm

Estimated reading time: 3 minutes.

If you wannabe my lover, you gotta get with my books.

Or, if you just want to be my friend (your loss!), I’ll settle for a shared love of books in general.

Just as in a romance though, a relationship on that basis can still entail a bittersweet mix of passion and frustrated longing. Specifically, as my own taste in books has rarely meshed with my friends’, I’ve found there’s only so much I can wax lyrical about my latest conquests when they’re so unlikely to ever read them themselves. And with 52 books read in 2021, plus a goal of 72 in 2022, that’s of lot of pent-up passion not to have an outlet for.

But you already know where it’s going to go now.

As I type this, I’m loving If I Had Your Face by Frances Cha, “a fierce social commentary about gender roles, class divisions and, yes, plastic surgery in South Korea.” I’ve been especially struck by how realistically Cha depicts the daily lives and conversations of the four main young(ish) Korean female characters, much more so than in previous Korean or Korea-related fiction I’ve encountered. “Finally,” I said to myself, “I’ve found characters in a book talking just like my Korean friends and I talk!”

Yet we’re not in our 20s or early-30s either. Beyond the swearing and sex talk that I love so much, does Cha indeed portray their lives realistically? It’s been especially difficult for someone with my background to tell, slowing down my reading with so many nagging thoughts and questions.

Then something occurred to me in the shower. It’s a popular book, making Time’s list of 100 must-read books in 2020 for instance, meaning there’s many of you out there with your own opinions, insights, and maybe even your own nagging questions. So why not share them with each other on Zoom?

I’m envisaging something very intimate and informal, cameras on, with a maximum of 12 participants (but in practice probably much fewer than that). To ensure it’s as safe a space as possible, I’ll screen all attendees as much as I’m able, the Zoom link will be invite only, and once it’s started I’ll be very busy behind the scenes to ensure things run smoothly.

Just for that last reason alone, I want to be clear that this will be a discussion, and definitely not any kind of lecture, webinar, or even dominated by me. While in my duties as host I will have prepared many hopefully interesting questions and potential talking points to raise if necessary, I strongly encourage—nay, demand—everyone attending to come up with at least couple of their own (please!).

For those amongst you who are interested but haven’t read the book yet, I’m thinking that by Thursday, January 27 is plenty of time to order, read, and digest it, and that 7pm on that evening (Korean time) is both late enough to drink eat first, and early enough to get a discussion of a decent length in before people get tired. We could also decide the next month’s book then too.

If you’re interested in attending, please leave a comment below (your email address will only be visible to me) or contact me, and I’ll get in touch in a group email closer to the date. Any thoughts, suggestions, and advice for running a book club would also be very welcome.

See you on Zoom!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Researchers Announce “Asian” and “Western” Beauty Ideals Based on 3D Photos of Miss Korea and Miss Paraguay Contestants—Get Repeated Uncritically by Korean Media

3D facial photography is a promising new approach for researching beauty ideals, but studies based on beauty pageant contestants alone should not be presumed to speak for entire populations.

Estimated reading time: 8 minutes. Photo (cropped) by JC Gellidon on Unsplash

Last week saw a textbook case of how not to report about beauty ideals.

The catalyst was a press release by the Catholic University of Korea (CUK). Widely copied and pasted across the Korean media, the title of the sole English translation was “S. Koreans Prefer Women with ‘Oval Face, Wide Forehead, and Small Lips’.”

The problem is, they don’t, necessarily.

Rather, what should have been reported was that a joint Saudi, US, Paraguayan, and Korean Dentistry and Orthodontics research team, including one professor from CUK, had announced they’d discovered commonalities in the facial differences between Miss Korea 2012 and Miss Paraguay 2013 contestants.

Then, when the announcement went straight to the researchers’ conclusions, as in this article from Yonhap

연구팀은 미스코리아 54명과 미스파라과이 34명을 대상으로 3D 카메라로 얼굴 정면과 측면을 특수 촬영해 길이 및 각도를 측정했다. 측정값을 기준으로 인종에 따른 심미성 차이를 평가하고, 두 결과를 서양인의 대표적인 황금비(golden ratio)와 비교했다.

The research team measured various lengths and angles of the faces of 54 Miss Korea and 34 Miss Paraguay contestants by using special photographs of the fronts and sides of their faces using a 3D camera. The differences in racial beauty standards were determined based on the differences in the measured values between the two groups, and each groups’ results were also compared with the golden ratio, [a representative ideal of facial beauty for Westerners].

Source: Biz Khan.

그 결과 한국인은 전반적으로 갸름한 얼굴형과 넓은 이마, 작은 입술을 선호했지만 파라과이인은 약간 각진 얼굴에 큰 입술을 선호하는 것으로 나타났다. 두 국가가 선호하는 얼굴은 서양에서 이상적인 비율로 판단되는 황금비와도 차이가 있었다.

As a result, it was found that Koreans generally preferred a slim face shape, wide forehead, and small lips [left], but Paraguayans preferred large lips with slightly angular faces [right]. The faces preferred by the two countries were also different from the golden ratio.

…Reporters should have inquired on what grounds researchers made wide, sweeping pronouncements about the entire Korean and Paraguayan populations’ beauty ideals, considering their study was just on a handful of beauty pageant contestants. Either by simply asking, or by reading the study for themselves.

I realize to have expected either was incredibly naive. Quick content and clickbait titles are key, both of which are all the more effective if they confirm readers’ stereotypes. Plus, in fairness, the academic English of the study would have been beyond most Korean reporters.

They could at least have linked to it though. Yet not only did no reporters offer even this bare minimum, many failed to provide any identifying details about the study whatsoever.

So, I sought it out and examined it myself.

Photo by Nicola Fioravanti on Unsplash

That study was “Comparison of facial esthetic standards between Latin American and Asian populations using 3D stereophotogrammetric analysis” in the Journal of the World Federation of Orthodontists, Volume 9, Issue 3, 2020, Pages 129-136, by Mohamed Bayome, Jae Hyun Park, Ahmed M. Shoaib, Nam-ki Lee, Victor Boettner, and Yoon-Ah Kook (please contact me if you can’t get access to any of the studies I mention here). Further adding to the likelihood that no reporters actually read it, last week’s articles included either a picture of CUK Department of Orthodontics Professor Yoon-Ah Kook and/or the earlier graphic supplied by the university (note the watermark), neither of which were in the study.

In short, the researchers make—justify—their mental leap on their argument that beauty pageant judges are objective and representative (p. 130):

“These beauty contestants reached the final stages of the contests based on selections made by the competition panels consisting of media figures, artists and producers, famous plastic surgeons and orthodontists, as well as other community influencers. This means that their opinion plays a principal role in forming the general public opinion.”

Indeed, writing in the Korea Times about the 2019 Korea pageant, Lee Han-na mentions that the “judging panel consisted of experts in the areas of fashion, music and entertainment, joined by actresses and former Miss Koreas.” Which I don’t deny sounds diverse, nor that, say, cosmetic surgeons in particular play a huge role in shaping general public opinion in Korea.

That such groups may be bringing their own subjective preconceptions, worldviews, and agendas to any discussion of beauty however—let alone the six Dentistry and Orthodontics professors involved in this study—seems not to have occurred to them.

Moreover, in the Korean case in particular, beauty pageant judges’ role as gatekeepers is further undermined by the public’s utter disinterest in the event, as well as by ironically choosing a 2018 winner who was far too “fat” for many Korean netizens’ standards. Also, to counter charges of objectification and lookism, contestants’ academic backgrounds, personalities, and performing abilities have been given much more prominence in judging since the early-2000s.

I’ve only been able to find one reporter, Go Jae-won at Donga Science, who suggests that the researchers’ conclusions shouldn’t be taken for granted. To say that journalists were not doing their job here is an understatement:

이번 연구는 미스코리아는 2012년 참가자들의 얼굴을 대상으로 미스파라과이는 2013년도 참가자들을 대상으로 분석이 진행됐다는 점에서 최근 참가자들의 트렌드를 반영하고 있지는 않다는 한계가 있다. 또 미스코리아 참가자들이 한국인들의 평균적인 미적 기준을 반영하고 있다는 근거도 부족하다는 지적도 있다.

By analyzing 2012 Miss Korea and 2013 Miss Paraguay participants, the study has limitations in reflecting recent trends. In addition, some point out that there is a lack of evidence that Miss Korea participants reflect the average aesthetic standards of Koreans.

Another issue was the researchers’ liberal use of overgeneralizing terms such as “Westerners,” which are particularly useless and misleading when talking about beauty preferences and racial differences. So too, was perpetuating the myth that the “golden ratio” is a signifier of beauty, for which there is actually inconclusive evidence at best that it plays any role in attractiveness whatsoever. To be sure, technically they acknowledged that lack, which their study further confirmed, but—jumping ahead—they and/or CUK should have anticipated the ensuing “Westerners just loooove the golden ratio in their women” style of reporting.

Photo by Evelyn Chong from Pexels

But given that the other, explicit aim of the study was “to compare the facial esthetic standards between Paraguayan and Korean beauty pageant contestants,” that was clearly too much to ask. For they were no less careful to restrict their conclusions to only beauty pageant contestants than any tabloid news reporter. For instance, consider the loose generalizations from the introduction (p. 129-130, my emphases):

Attractive Asians are characterized by longer faces than the general population and with less height of lower lip and chin and smaller volumes of chin and cheek. On the other hand, attractive Latin Americans are distinguished by less nasal prominence, large nasolabial angle, less protrusive lips, and less prominence of the chin.

And from the conclusion (p. 136, my emphases):

“From our results, it may be claimed that most Latin American individuals, in general, prefer rectangular faces with wide mouths and large lips, especially the lower lips, whereas in general, most Asian individuals prefer long tapered faces with small mouths and lips [see below]. Even though it might be well-known that the Misses are not selected solely based on their faces, as these contests include various measures, it is quite unlikely to have a qualified finalist who did not have a beautiful face.”

In between those six pages, many various nationalities and racial groups are mentioned, but none are defined. Are Paraguayans included among the Westerners they mention? The Caucasians? It’s all very confusing, and particularly irresponsible for an academic journal article.

Photo by Ike louie Natividad from Pexels

This is a shame, for I believe 3D facial photography is very much a promising new approach into researching beauty ideals, and have no reason nor inclination to dispute the results of this study. Indeed, I’m now overwhelmed by all the intriguing “related articles” to pursue. But the researchers’ conclusions in this one? Peruse the sources used, and conspicuous for their absence are any from sociology, gender, or media studies. Had there been some input from those fields, perhaps the researchers would have been more rigorous with their definitions. In turn, they may have been more restrained in their beliefs that beauty pageant judges were objective and representative, upon which their conclusions rest. And more circumspect in going to the media with them.

These flaws are also evident in a similar study by different researchers published just a few months earlier in The Journal of Cranofacial Surgery (Volume 31, Number 3, May/June 2020. (Which, because of reporters’ unprofessionalism/laziness/crushing deadlines, for a long time I thought was the one actuallybeing referred to.) In that study of 44 Miss Korea and 22 Miss Paraguay contestants (competition years not given), the researchers were ironically much more forthright about the difficulties of determining racial beauty ideals. Yet ultimately, they ended up even more convinced that the beauty pageant contestants possessed objectively-determined, universal-shared racial beauty ideals, a conclusion perhaps facilitated by the cheat of simply referring to Koreans and Paraguayans as “Asian” and “Western” throughout.

Yet it was three of the same researchers behind the first study who already demonstrated the potential of 3D facial photography in an article published in the March 2017 Korean Journal of Orthodontics (47(2):87-99). Specifically, the faces of 52 Miss Korea 2012 contestants and 41 young adult female students of a nursing school at Wonkwang Health Science University were compared, and no overarching conclusions extending to entire Korean population were made.

What they did say? Again, please let me know if you can’t get access, and we could discuss the differences between the groups in the comments, or make them the subjects of another post. Either way, let me be forthright with my own biases from the beginning. Isn’t it uncanny how page 95’s “proportional diagram of the average face from the Miss Korea group (A) and another from the general population group (B)” instantly reminds you a young and middle-aged Jang Yoon-ju? Or is it just me?

With apologies in advance for the unflattering picture, please let me know in the comments!

Sources (cropped): dlscks98, YouTube.

Related Posts:

Busting the Myth of Jeju Island’s Topless Divers

Free The Nipple in Korea? Why Not? Uncovering the history of a taboo

If You Don’t Have Kim Yuna’s Vital Statistics, Your Body Sucks and You Will Totally Die Alone

Revealing the Korean Body Politic, Part 7: Keeping abreast of Korean bodylines

Those Damned Double Eyelids…

Korean Sociological Image #49: Lee Hyori has an Asian Bottom?

Why We Need to Stop Talking about “Asian” and “Western” Women’s Bodies—The Series:

Part 1

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)