Feminazi Killjoys Target Cute Children’s Song

And I’m one of them:

%ec%95%84%eb%b9%a0-%ed%9e%98%eb%82%b4%ec%84%b8%ec%9a%94

(Source: Instiz)

Here’s a transcript:

‘아빠 힘내세요’라는 동요 아시죠.

Anchor: You know the song Cheer Up Father, yes?

어깨 축 쳐진 아빠에게 아이들이 용기를 줬던 노래인데 이 노래가 양성평등을 저해한다는 판정이 나와 문화관광부가 해명자료까지 내는 소동이 벌어졌습니다.

This is the song which gives encouragement to exhausted, depressed fathers, but it has been recently criticized for hindering gender equality. In response, the Ministry of Culture, Sports, and Tourism issued a statement clarifying what the song is really about.

무슨일인지, 박철현 기자가 보도합니다.

Park Cheol-hyon reports:

“아빠 힘내세요, 우리가 있잖아요”

1997년 발표된 동요 ‘아빠 힘내세요’입니다.

“Dad, cheer up/be strong, you have us”: this is the children’s song released in 1997.

“IMF때 굉장히 많이 들어봤고요. 아이들이 보자마자 불러줬을 때 저절로 힘도 났고..”

Cho Hong-joon, Person on the street #1:

“I heard this song a lot during the IMF Crisis. It  cheered me up when my kids sang it to me”.

그런데 문화관광부는 이 노래가 우리 사회 양성 평등 의식을 해치는 대표적인 사례 중 하나라는 연구 결과를 발표했습니다.

However, in a statement of research results released by the Ministry of Culture, Sports, and Tourism, this song was given as an example of something hindering gender equality awareness.

이 노래가 경제활동을 하는 것은 남성이라는 고정 관념을 키워준다는 겁니다.

This song encourages the notion that it is only men that should partake in economic activity.

특히 엄마가 요리하면서 아빠를 기다리는 만화 동영상은 여성은 가사 노동만 한다는 선입견을 심어줄 수 있다고 지적했습니다.

In particular, a popular accompanying video for the song depicts women cooking while waiting for their husbands, perpetuating traditional gender roles.

[James: Actually, only one of videos shown in the report does that; it can be viewed here.]

“여자들도 많이 일을 하고 더 힘들어요. 여자가 들어봤을 때는 별로인 것 같아요.”

Park Hyeon-joo, Person on the street #2:

“Women work a lot, and it’s harder for us. When they hear it, women don’t care for this song.”

하지만 황당하다는 반응이 많습니다.

But many people replied that the criticisms were nonsense.

“노래는 노래일 뿐이지, 거기에 그런 의미를 부여한다면 그게 더 문제..”

Jeon Byeong-rok, person on the street #3:

“This song is just a song, it only becomes problematic if you read too much into it.”

노래를 만든 현직 초등학교 교사 한수성씨는 가사는 아내가 썼고 이 노래로 국무총리 표창까지 받았다며 황당해했습니다.

The song writer Han Soo-seong, who is an elementary school teacher, said that the lyrics were written by his wife, and pointed out that he received an award from the Prime Minister for it.

“가사가 그렇게 깊은 뜻을 담고 있는 지 몰랐습니다. 말도 안되는 거죠”

“I don’t think that the lyrics have that deeper [sexist] meaning. It’s ridiculous to say so.”

논란이 커지자 문화관광부는 양성 평등 교육에 참고하라고 진행된 연구 결과일 뿐 유해 가요로 지정한 건 아니라고 해명했습니다.

In response to the controversy, the Ministry of Culture, Sports and Tourism clarified that the research was only conducted to further the cause of gender equality, not naming and shaming. (End.)

This report is actually a few years old. But the topic still regularly pops up in my Google Keyword Alerts and on Twitter, albeit usually only leading to Ilbe and DC Inside users having a good laugh at the feminazis. Emboldened perhaps, by the Ministry’s criticisms falling on such deaf ears.

Because it’s still taught to just about every Korean child, even those too young to understand it:

Demanding it of guests is still part of the repertoire of the variety-show hosts, used to elicit infantilized gender performances from girl-group members. For instance, from 20 year-old Yoo-a of Oh My Girl below (which is not to say her tears aren’t genuine):

It’s still such an ingrained part of Korean culture, that even insurance company employees will name their project teams after it, and the media will raise it in reports about the dutiful daughters of male politicians (as well as commenting on their beauty):

yoo-seung-min-yoo-dam-daughter(Source: Asiae)

And finally, because Korean fathers still work among the longest hours in the world, and wish they could be home in time to see their families. As this recent feel-good advertisement makes clear:

Who else but a feminazi would deprive Korean fathers of such a small source of joy?

But wait. Most of those examples above aren’t exactly compelling reasons to continue teaching the song to children. What’s more, even if you still don’t find the song problematic, or how it’s used, there remains the inconvenient fact that MOTHERS WORK TOO:

%ec%95%84%eb%b9%a0-%ed%9e%98%eb%82%b4%ec%84%b8%ec%9a%94%ea%b0%80-%ec%97%ac%ec%84%b1%ec%b0%a8%eb%b3%84-%eb%ac%b8%ed%99%94%ea%b4%80%ea%b4%91%eb%b6%80-%ed%95%b4%eb%aa%85%ea%b9%8c%ec%a7%80(“Women work a lot, and it’s harder for us. When they hear it, women don’t care for this song.”)

Is Park Hyeon-ju referring to work inside the house, outside, or both? A song about the former would hardly challenge traditional gender roles. Yet even that would be an improvement on something that only acknowledges the work of men. Twenty years after Cheer Up Father was written, it’s high time to acknowledge its flaws, and to begin teaching children something much more inclusive.

My suggestion is for the government to arrange a national songwriting competition. It should be determined by popular vote (the public tends to be better judges of what’s catchy), with the winning entry to replace Cheer Up Father in kindergartens and elementary schools.

Do any readers know of any examples like that from other countries? How did they go?

Update: A friend mentioned it would be a pity to lose such a catchy song, and jokingly suggested replacing appa “아빠” (father) with eomppa “엄빠,” a combination of appa and eomma “엄마” (mother) which is actually a word already, although one of those ones everyone knows but has never actually used. But I’d be all for that, especially if the videos and songbook illustrations were changed accordingly. While using the word would be awkward at first, much of this blog is about Korean companies’ and the media’s proclivity for inventing new labels and buzzwords, many—most—of which were also very awkward at first, but some of which have definitely stuck. So why not?

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Why Korea Has so Many Celebrity Endorsements, and Why That’s so Important for Understanding Korean Pop-Culture

korean-celebrity-endorsement(Source)

To find out, please check out my journal article “Just beautiful people holding a bottle: the driving forces behind South Korea’s love of celebrity endorsement”, which has just been published in Celebrity Studies. There’s only a very limited number of e-copies available unfortunately, so please get in touch if you have any problems accessing it.

Part of a special cultural report on (South and North) Korean celebrity, it’s only 4000 words long, which, alas, makes it at least 4000 words too short for the topic. I’m especially gutted that I had to cut out a paragraph about the “Metal Tray Karaoke Room” segment of the first season of Happy Together. So, let me mention it here instead. For if you really want to understand the strong humanizing streak in Korean celebrity culture I discuss, which underlies why there’s just sooo many ads featuring them, then there’s no greater example than that of a variety show which:

  • regularly featured A-list celebrities and/or sex symbols (e.g. Cha Tae-hyeon, Son Yae-jin, and host Lee Hyo-ri below)…
  • wearing traditional high-school uniforms…
  • in a set made of egg cartons…
  • singing obscure children’s songs…
  • and getting metal trays dropped on their heads if they made mistakes.

It also just happens to exemplify just about everything I love about Korea:

All that said, only having 4000 words to work with (actually supposed to be only 3500, but my long-suffering editor gave up on me) does force you to—ahem—get to the point, and to only cover the bare essentials. If you have any questions about the article then, and/or would just like to know more about anything covered in it, please let know in the comments, and I’d be very happy to get into greater detail.

korean-variety-shows-scripted(Source)

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Voyeur (보여) by Na-mi (나미): Lyrics and Translation

na-mi-voyeur(Sources, edited: Mediapaper, YouTube, Bonik)

I’m going to let my hair down this week. And I do enjoy covering Korean artists or groups who deserve to be much better known by English speakers. Even if they reward me by disbanding as I type this, or by never replying to my tweets.

Here’s hoping I get a different reaction from Na-mi, probably the coolest ajumma you’re ever going to meet. Allow me to present her dance/club anthem Voyeur, released in November 2013:

One of the most popular and famous disco singers of the 1980s, if you’ve spent longer than a month in Korea you will undoubtedly have heard one of her songs. Most likely, this one:

Naturally, I first heard it myself via Lee Hyo-ri:

T-ara did a version in 2012 too:

For Korean speakers, here’s a quick taste of her history:

Before Voyeur, Na-mi last performed live in 1992, and last released any new music in 1996. So you’d have imagined her comeback would have been a very big deal indeed. Unfortunately though, Voyeur just didn’t take off. Na-mi has faded back into obscurity since, closing her Twitter account and rarely updating her YouTube channel.

In hindsight, Euro-dance-pop was unlikely to appeal to her middle-aged fans. And you need more than one song and a remix to sustain the interest of any youthful converts.

Still, it’s my party, and I’ll dance to the coolest 58-year-old I know if I want to. If you want to join in, here’s my translation of the lyrics to help you sing along:

나미—보여 (Voyeur)

아련히, 너 한동안은 없었어

다 잊었다고 생각한,널 보고 있었어

Looking back nostalgically, you weren’t here for a while

I thought I’d gotten over you completely, but really I was still watching you

Chorus:

외로이, 혼자 있는 그림자

잘못 본 게 아닐까, 다시 찾아왔어 난

I’m your voyeur 보여, 너밖에 없잖아

I’m your voyeur 보여, 내겐 너뿐이야

보여 보여 보여, 날 찾아 왔잖아

보여 보여, 이젠 날 놓지마

I was lonely, I saw your shadow everywhere

Maybe it was just my imagination, but I came to find you again

I’m your voyeur, voyeur, I have only you

I’m your voyeur, voyeur, you’re the only one for me

Voyeur, voyeur, voyeur, you came to find me

Voyeur, voyeur, don’t let go of me now

아직도, 날 떠난 네가 그리,워

흔들린 너의 표정이 내 마음을 움직여

Even now, even though you left me, I miss you

Your shaking expression moved my heart

(Chorus)

보여 보여 보여 보여 보여 보여

Voyeur, voyeur, voyeur, voyeur, voyeur, voyeur

(Chorus)

And as an extra bonus, these videos too:

The Remix:

Behind the scenes:

The dance routine:

If readers know of any other singers, groups, or songs that deserve more attention, especially if they seem a little yahae, then please let me know in the comments. I can’t guarantee I will cover them sorry—a weekly posting schedule leaves little room for maneuver—but if I like them then I will definitely try!

17-Year-Old Tzuyu: “A Special Gift for Korean Men”

Turning Boys Into Men? The Performance of Gender for South Korean Conscripts, Part 4

twice-tzuyu-kookmin-bank-a-special-gift-for-korean-men-1       “Do one thing everyday, that scares you.”

My personal motto adopted from Wear Sunscreen by Baz Luhrmann (1999), without which I wouldn’t be in Korea now. Nor have had sex in a lot of strange places.

Now a middle-aged parent though, it’s difficult finding scary things to do during my daily routine. So, I force myself to take photos of interesting ads in public. It’s just terrifying you see, knowing that everyone in the bank or subway carriage will peg me as a perverted samcheon fan.

Did I mention that all Korean phones have a faux shutter sound by law?

This ad however, seemed well worth my pain and shame. Much like Chou Tzu-yu’s ads for LG last year, taken when she was only 16, it can take a moment to realize she’s not actually the product being sold here:

twice-tzuyu-kookmin-bank-a-special-gift-for-korean-men-2The header, with the red, reads “A special gift for Korean men.” The subheading in the center, with the black in bold, adds the Catch-22 that: “To qualify as a Korean man, you need a Kookmin Bank Korea Love Card”, which provides discounts at various cinemas, coffee shops, restaurants, language institutes, and stores.

Now that’s patriotism.

But humor aside, it would have been more accurate to say that only those with military experience qualify as “Korean men”, as the card is only available to current or former soldiers who had their physical after January 2007 (i.e., mostly 20-somethings). This link to the military is made more obvious in the following ad, the top line of which reads “Anyone Can Be a Youth That Loves Their Country!”, under which it says you can apply for a card at a military recruitment office in addition to KB banks:

twice-tzuyu-kookmin-bank-a-special-gift-for-korean-men-3(Source)

In fairness, even the most innocuous of Korean ads and government slogans often sound very much like propaganda when translated into English. Also, no-one is denying the great sacrifice made by young men doing their mandatory 21-24 months of military service. What clearly isn’t fair however, is how ad campaigns like these effectively label women, the disabled, openly LGBTQ individuals, conscientious objectors, and (until just 6 years ago) mixed-race Koreans as incapable of “loving their country”, which only serves to justify denying them various privileges given to former soldiers later.

Starting with this card. There’s many more reasons why women end up so excluded from Korean economic and political life of course, with modern, democratic Korea being ranked a shocking 115th out of 145 countries in gender equality by the World Economic Forum. But examples like this one undoubtedly form part of the process.

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(Guest Post) Misogyny is Sexy: The power structure of sex

korean-misogyny-k-pop(Source, left: Isabel Santos Pilot; CC BY-NC-SA 2.0. Source, right: SenseiAlan; CC BY 2.0. Both pictures edited.)

The 2016 US presidential election can be viewed as a struggle for power. Not only was it a struggle for political power, but there was a very basic struggle that permeated throughout the entire election season — the struggle between men and women. Late into last Tuesday night, we saw Donald Trump, a man with a history of misogyny, triumph over Hillary Clinton and dashing the hopes of those wishing to see the first female president in US history. As I sat in my living room watching the results unfold, I couldn’t help but think to myself, “Misogyny is sexy.”

Misogyny, defined as an ingrained prejudice against women, is at its core an ideology which allows the man to assert power and dominance over the woman. This can be manifested in many variations, a prominent form of which is portrayed through the culture of sex. Misogyny is highly embedded into the culture of sex in that sex is often times presented as a power trip for men. Under the context of misogyny, women are the gatekeepers of sex and men are the conquerors who must get past the gatekeeper in order to claim the prize. By viewing sex as a competition of man versus woman, misogyny is inherently at play. In this cat and mouse game, the woman is initially presented as having the upper hand and the man’s goal is to shift the balance of power by conquering the woman through obtaining sex. In essence, misogyny is normalized in this kind of relationship and, in turn, a man’s dominance over a woman is at the very center of this culture of sex.

As with any form of culture, its inherent values are often highlighted in the media, and K-pop is no exception. Misogyny is widely at play in many concepts, storylines, and character tropes of our favorite groups and idols. It’s the normalization of misogyny, and its influence on our perception of sex, which makes some of these examples so subtle and hard to distinguish. However, it’s important to recognize misogyny in the things we consume and to identify the difference between what’s sexy and what’s sexist.

The roots of misogyny appear in many forms among a wide variety of cultures. Many civilizations have a popular mythology which represents the female embodiment of wrongdoing in which the foundation of misogyny resides. The most well-known of these mythological scapegoats among Christian societies is the story of Eve and the Original Sin which resulted in man’s exile from the Garden of Eden. Under the influence of the snake, Eve bites the apple despite God’s specific instructions not to and, as a result, Adam and Eve are booted from paradise. By listening to the treacherous snake and indulging in the Tree of Knowledge, Eve decided that knowledge was worth the price of utopia, and her female descendants have had to bear the scorn of her mistake ever since. The characteristics of the snake, the embodiment of deceit and evil, also happen to be attributed to Eve.

Ancient Greece introduced the idea of women as dangerous creatures who lured unknowing male seamen into shipwreck by their irresistible song. The Sirens of Homer’s The Odyssey are a prominent example of the demonization of women in popular mythology. They are the classic representation of a trope which depicts women as duplicitous, treacherous, and all the while irresistible to their male victims. The song sung by the Sirens introduces an element of temptation. The allure of their song can easily be interpreted as the irresistible offer of sex which draws in unsuspecting men. Very much like Eve’s snake, the Siren’s song is another embodiment of the deceitful and ill-intent female. In the case of the Sirens, these females are directly portrayed as villains and their ill-intent is specifically targeted at men.

Korea is not without its share of misogynistic roots in its popular mythology, the most prevalent of which is the Kumiho. As legend would have it, a nine-tailed fox that lives for a thousand years turns into a shapeshifting creature who’s out to ingest men. One of its most poignant tricks is to change into the shape of a seductive woman in order to attract men and devour them. While comparisons to the Sirens can be easily drawn, the Kumiho is certainly much more vicious in her deceit. The premise of shapeshifting, the ability to look like anyone or anything, can be truly horrifying when the creature is clearly a predator out for the blood of men. At best it’s a trope which adds to the element of deceit introduced by the Sirens, but at worst it may also be viewed as a painstaking metaphor for women who seem insincere, double-dealing, and generally untrustworthy — terms which happen to be associated with Hillary Clinton.

Not surprisingly, the Kumiho is often depicted as the Korean version of the treacherous, man-hating woman whenever she appears in K-dramas and in K-pop MVs. T-ara’s “Bo Peep Bo Peep” depicts the Kumiho as a seductive woman who frequents nightclubs to lure her prey, not unlike the monster in the Species franchise. There’s also this A-Jax MV which combines an odd mishmash of mythologies.

Woori, formerly of girl group Rainbow, plays a villainous mix of Eve, Siren, and Kumiho all at once. The boys are on some deserted island which may indicate that they were shipwrecked at some point. They happen upon the lifeless body of Woori who eventually awakens to entrap and devour each A-Jax member one by one. She’s constantly shown biting into an apple and there’s even a sequence of shots which shows five skulls by her feet, one for each victim. Then the screen flashes and the skulls turn into apples. As if the heavy imagery was not enough to drive home the point, the English title of the song is somehow translated into “Snake.” The tone of the MV is silly yet it hits upon many subtle points that are associated with this trope — women are lying evildoers who are dangerous because they possess the power of attraction.

Despite what these tropes may implicate, they alone do not indicate misogyny. However, these tropes point to a perceived suspicion of women and the power that men believe women have over them due to their ability to use attraction as a form of deception. This correlates with the notion that women are the gatekeepers of sex and that they hold all the power in deciding who gets to have sex. By equating sex with power, it creates a power structure where women have all the power and men must gain it back by obtaining sex from women. And thus misogyny rears its ugly head as it is used as a tool for men to regain the power they feel they have lost due to the perceived imbalance of power in their pursuit of obtaining sex.

Under this notion, men become naturally drawn to mediums which reassure them of their power, and nowhere is this balance of power so skewed, so unevenly distorted in the favor of men as it is in porn. As explained in this brilliant Ted Talk, porn is often a misogynistic power fantasy for men which reaffirms the “male domination of women, [the] subordinance of women, not only as a sexual preference [but] as a way of being, a genderial hierarchy of this world.” Porn has the power to dictate what is sexy by giving men what they truly crave and wish to reclaim — power. As a result, because corporations know that sex sells, mainstream media has imitated the imagery of porn in order to appeal to men. In other words, what is sexy becomes influenced and ultimately defined by porn. And because porn is influenced by misogyny, it’s easy to cut out porn as the middleman and make the logical leap that what is sexy is defined by misogyny.

There are a ton of examples of how mainstream media, particularly girl group imagery, imitates porn but, since we’re cutting out the middleman, let’s focus on how popular culture induces misogyny into its products in order to make them sexier. Sailor Moon is an underrated example of misogynistic depictions because, although the show has its share of feminist supporters citing examples of strong bonds between female characters, the autonomous decision-making of its female protagonist, and even its willingness to explore gender roles, the show’s underlying misogyny rests in the particular method in which it sexualizes the show’s cast of underage girls.

Aside from the skimpy fetishized uniforms that Sailor Moon and her team of Sailors transform into, there is a gendered power structure which the show very subtly exploits to further insatiate the sexual appetite of its male audience. On the surface, the Sailors are presented as powerful women with extraordinary powers which allow them to overcome obstacles and destroy their enemies. Despite their powerful demeanor, however, there are many incidences where they fall for some sort of trap laid out by the villain, get tied up, and require the rescue of the show’s male protagonist, Tuxedo Mask. In these moments where strong female characters are shown to be physically vulnerable and in need of a man’s rescue, there’s a shift in power which reaffirms the man’s dominance. Despite all the time the show spends displaying the strength of its female characters, they still must rely on a stronger male character to save them. Combined with the sexual imagery of underage girls in fetishized costumes, the shift in power from the powerful women to the more powerful man invites the male viewer to take further sexual pleasure in the show’s underlying message.

It’s not too dissimilar from the Women in Refrigerators trope which uses the murder of a strong female character to motivate a male character into action, subtly implying that the strength of the female character is inferior when juxtaposed against the power of the male character, reaffirming the shift in power which once again favors that of the man.

In similar fashion, the idea that even an empowered woman can be conquered by the sexual desires of a man makes it so alluring, so provocative, and so misogynistic all at the same time. Not only is it sexy to depict a strong and confident woman as being physically and sexually subordinate to a powerful male figure, it’s even sexier to depict her as being physically and sexually resistant to the man’s advances before eventually succumbing to them. This is the ultimate shift in power that caters to the male viewer’s delicate ego and fuels his power-hungry libido. Under this context, sexual assault can even be viewed as sexy, as is conveyed by Mamamoo’s “Decalcomanie” beginning at the 3:14 mark.

As mentioned in Qing’s review at Seoulbeats, the encounters depicted during a sequence of scenes are borderline displays of sexual assault against each member, deploying wrist grabs and wall slams in order for the male figure to secure a kiss, and possibly more depending on how one interprets the symbolism of the bursting fruit and blindfold removing imagery. The MV subtly builds to this climactic moment by portraying the male in each scene as a stranger to each of the members and implying that these are completely random encounters in very isolated and vulnerable environments for the victim, such as the side of the road, an empty hallway, and inside an elevator. Not to mention that there was an actual struggle depicted between Solar and the man in the elevator which was quickly edited out after Mamamoo’s agency received a litany of complaints from upset viewers.

mamamoo-decalcomanie(Source: Asian Junkie)

Furthermore, we’ve come to know Mamamoo as a strong and confident girl group through their powerful singing and rapping voices, funny and confident variety personalities, and elegant yet non-exploitative concepts. “Decalcomanie” seemed to follow the same pattern until scenes of sexual assault were seemingly strung in for none other than to satiate the sexual appetites of its male audience. The shots of Solar struggling against her male assailant (I was unfortunate enough to see the original MV before the edits) is in the same vein of Sailor Moon getting tied up and Barbara Gordon, aka Batgirl, falling victim to the Joker in The Killing Joke — it’s a form of misogyny meant to satisfy the male libido by demeaning a strong female persona.

In a culture where misogynistic portrayals of women are considered sexy to the point where sexual assault, entrapment, and even murder is used to stimulate a man’s sexual desires, is it really that surprising that the same narrative occurred in this year’s presidential election? A woman with decades of political experience was defeated by a man who’s never held a political office. With the odds heavily in his disfavor, the man was able to shift the balance of power and triumph over the woman to reaffirm for all men that the gender hierarchy is still in their favor.

Like the men who feel disempowered by the culture of sex, many voters gravitated towards Donald Trump because he was misogynistic. They turned to him because his narrative is one they can understand and are familiar with. They turned to him because misogyny is sexy while acceptance and inclusion is not. The misogynistic culture of sex which exemplifies the degradation of women as a form of sexual arousal is harmful, distasteful, and discomforting. It also provides insight into how a misogynist was elected into the highest political office in the US.

Mark is a writer and editor at Seoulbeats. If you’d like to be a guest contributor, you can send your regards to recruiting@seoulbeats.com. Otherwise, you can follow Seoulbeats on Twitter, Facebook, and Tumblr.

(Guest posts reflect the opinions of the author{s}, and do not necessarily reflect those of The Grand Narrative. Please get in touch if you’d like to make your own contribution.)

“Spring Girls,” by Sunwoo Jung-a, Is Both Feminist and as Sexy as Hell. Lets Give It the Attention It Deserves.

spring-girls-sunwoo-jung-a-opening-collage(Source, all screenshots: YouTube)

Spring Girls, by singer-songwriter Sunwoo Jung-a, is literally dripping with sex.

For starters, take the word cheonyeo (처녀) in its Korean title. Many sources do give “young unmarried woman” as one meaning, so “girls” seems fine for the English. (When they’re obvious, Korean usually omits plurals.) But most translate it as “virgin” first.

Why would Sunwoo choose something so loaded? The neutral term agasshi (아가씨) is far more common.

Possibly, she simply hoped to capitalize on the name-recognition, as she acknowledges being inspired by a well-known folk song of the same title. It’s also true that the lyrics are really quite chaste.

Perhaps I just have a dirty mind?

But then there’s the MV. Watch it, and by its end you’ll have a dirty mind too. Add that there’s no connection to the folk-song whatsoever, and it’s difficult not to think that Sunwoo deliberately primed Korean listeners with a blatant double entendre:

In that vein, I’m tempted to describe the MV as a continuation of this cultivated ambiguity. But that would be to underplay its sheer spunk, and to detract from how refreshing that feels compared to the bland, repetitive, profoundly unarousing “sexy concepts” of most K-pop. For suggestive and full of symbolism it is, but “ambiguous” those symbols are not. Add the frequent shots of partially-exposed breasts, the luscious lips, and the hands pulling up skirts and dresses, then I’d be hard-pressed to think of such a striking and shocking depiction of female bodies and sexuality since Bloom by Ga-in (2012).

To pretend otherwise is to willingly ignore the obvious. Like Arirang TV once did for instance, with hilarious results:

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-arirang(2:08, Pops in Seoul, April 5 2015)
%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-reaction-video-2-15(2:15, gfnkpopular, MV reaction video)

But audacity aside, are scenes like that something to celebrate? Perhaps as much as a third of the MV is of headless women (especially if you count scenes that only go up to models’ mouths), the camera by definition focusing on their body parts. Which, you don’t need me to explain, is widely considered one of the most basic and common forms of dehumanizing, sexual objectification.

On the face of it then, shouldn’t it be criticized, rather than applauded?

No. Instead, I’m here to argue that context is everything with the male gaze, and that this MV is proof of that.

And first, as a crucial part of that context, I’ll give my translation of the lyrics, as I’ve been unable to find one online.

Lyrics: Spring Girls by Sunwoo Junga-a (선우정아 봄처녀 가사)

(hmm hmm hmm hmm hmm)

너는 날 보네 ,나도 널 보네 (Verse 1) You’re looking at me, I’m looking at you

불꽃이 튀네 (Verse 1) Fireworks are exploding

(hmm hmm hmm hmm hmm)

하늘은 파래, 바람이 부네 The sky is blue, the wind is blowing…

다시, 입을 맞추네 추네 …again. We are kissing.

(hmm hmm hmm hmm hmm)

봄처녀 제, 오시네 (Verse 2) Spring girls are coming

새 풀옷을 입으셨네 (Verse 2) In new outfits

Part 2 [Yes, this is actually said.]

spring-girls-sunwoo-jung-a-sceenshots-collage-2(Source: Groovequai)

(Verse 1)

(hmm hmm hmm hmm hmm)

앞서서 걷네, 뒤따라 걷네 You’re walking in front of me, I’m following you

같이, 장단 맞추네 추네 Together, we are keeping a beat with our steps

(hmm hmm hmm hmm hmm)

(Verse 2)

spring-girls-sunwoo-jung-a-sceenshots-collage(Source: Lost Over You)

Chorus:

형형색색 널 뒤흔드는 칼라 Many colors are shaking you

각색각양 다가오는 몸짓 Gestures are coming in all kinds of colors and shapes

가지가지 처치곤란한 밤 Nights are hard in so many ways

뒤죽박죽 도시의 봄이라 This city’s spring is so mixed

(hmm hmm hmm hmm hmm)

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-0-49(0:49)

볼엔 진달래 An azalea on the cheek

눈은 민들레 A dandelion on the eye

입술은 쭉 철쭉 A rhododendron on the lips

(hmm hmm hmm hmm hmm)

목련 파우더 Magnolia powder

라일락 칙칙 A spray of lilac

마무리는 에이취 Rounding off with “H”~ [I don’t get this part sorry!]

(hmm hmm hmm hmm hmm)

속눈썹 위로 봄바람 A spring wind over eyelashes

머리카락에 봄바람 A spring wind in your hair

옷깃을 펼쳐 봄바람 A spring wind with collars opening

걸음은 좀 더 가볍게 (x3) Our steps become lighter

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-3-11(3:11)

Chorus (x2)

Next, another crucial part of that context would be some background provided by its songwriter, lyricist, arranger, guitarist, and mixer Sunwoo Jung-a, who very much owns the room in the MV too. But very few interviewers ever ask her about Spring Girls specifically. In fact, surprisingly little about it has been said about it at all, in Korean let alone in English, and much of what does exist only focuses on the fact of Sandara Park’s participation in the MV.

That said, there is one more common theme to what I have found. That is, whenever it is featured or discussed, it seems to gets stripped of all meaning:

For non-Korean speakers, what Sunwoo was actually doing there was promoting Earth Day last spring, as well as an environmentally-themed music event she was to perform in. But the only connection whatsoever was the song title. And, perhaps learning from Arirang’s mistake three weeks earlier, KTV made sure to avoid showing the naughty bits of the MV too.

I don’t bemoan Sunwoo taking advantage of the opportunity for more publicity. Yet even in her very own self-interview, featured on her YouTube channel and Facebook page, she only really discusses the lyrics to the song. Which as you’ve already seen, are quite chaste compared to the MV:

Apologies for lacking the time to provide and translate a transcript, but I find she adds little there to, say, Rachel’s brief description of the song already at Seoulbeats:

Spring Girls is just a cool song, plain and simple. It’s got sass, a little jazz, and a dash of funk thrown in, feeling both old and new at the same time…The lyrics talk about seeing and being seen as the girls of spring come out “dressed in fresh new clothes.” Variety is really emphasized in the lyrics, with four Korean synonyms for “all kinds” being used to describe the flood of different spring girls in the “mixed-up” city. Each girl has her own charm which can light a spark. Like the song, the video also feels old yet new at the same time. It has some different spring girls, each with her own style, personality, and flower.

“BUT WHAT ABOUT ALL THE TITS??” I want to tweet at Sunwoo, but wisely I started by asking her if she has a link to an interview about the MV instead, and I’ll update you if she responds. In the meantime, my eyes briefly lit up at the “instinctive” in the (awkward) title of this Genie article—”Sunwoo Jung-a’s Spring Girls Taps the Beat of Women’s Instinctive Spring” (여자들의 본능적인 봄을 두드리는, 선우정아 ‘봄처녀’)—but it too waxes lyrical about banalities. Desperate, I turned to Sportsworld, a tabloid that is not exactly shy about discussing female body parts, and indeed it did prove to have the most substantial interview of her I’ve found so far. Alas, yet again with no real mention of the MV.

Still, it does give some extra background. She at least hints at the tone of the MV. And frankly, it’s only through this interview at all that I learned there’s a very well-known folk song of the same name:

…현대적이라고 표현하는, 그런 봄의 여자들을 보이고 싶었다. 이 노래는 되게 현대적이다. 비트나 사운드도 일렉의 느낌이 느껴진다. 시종일관 여기 저기서 ‘모던’을 찾았다. 자칫 방심하면 구수해질 수 있어서 회의 때도, 편곡 때도 계속 ‘모던’ 타령을 했다. 정말 세련된 한국팝의 느낌을 보여드리고 싶었다.

…I wanted to show spring women who express modernity. This song is very modern. You can really feel that the beat and sounds are electronic. In every aspect of it, I tried to insert an element of modernity. If we hadn’t taken great care with it, it could have sounded old, so I made sure to mention the “modern” constantly while we were working on it. I really wanted to show a new, very sophisticated version of K-pop.

Q) ‘봄처녀’를 만들게 된 계기가 있나? What was your motive in making the song?

A) 어린 시절부터 좋아하는 곡이었다. 그때부터 클래식 피아노를 쳤는데 악보 보는 걸 좋아했다. 남들이 만화책 볼 때 나는 악보를 보면서 곡을 재생해보는 취미가 있었던 것 같다. 그러던 중 어머니의 가곡집을 보게 됐다. 클래식보다 간단한데 가사가 있어서 재밌었다. 특히 ‘봄처녀’는 가사가 정말 예뻤다. 그러다 어른이 되고 기타치고 놀다가 비트를 만들고 ‘음음’ 까지 붙인 곡이 만들어졌다. 야하기도 하고 귀엽기도 하고 여자의 걸음걸이가 생각나면서 문득 ‘봄처녀’ 가사가 생각이 났다. 다행히 써도 된다고 허락을 해주셔서 ‘봄처녀’가 탄생됐다.

This is an old folk song that I’ve liked ever since my childhood. That’s when I started learning to play the piano and read music. When other children were reading comic books, I read music—that was my hobby. During that time, I once find my mother’s book of folk songs. Compared to learning classic music, the songs in it were much more fun because they had lyrics. In particular, Spring Girls had pretty ones.

Later, when I grew up, one day I just sort of played with the beat of the song on my guitar; as I did, I added some “hmmm”s as I did, and one thing led to another. Later still, I got thinking about women walking in a sexy and cute style, and that’s what led to the lyrics. Fortunately, the composer of the original song said it was okay to use the same title [and a couple of words in the lyrics]

If readers scoff at my perennial struggles with searching for substantive Korean articles about the MV, and can instantly provide a dozen to show just how pathetic my skills are, then nothing could make me happier. Until then though, or until Sunwoo replies to my tweet, we’ll just have to settle for the further context of the rest of the MV.

Let’s start with a collage of the models’ faces and names, to make scenes easier to discuss:

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-models(Women appearing in the MV, clockwise from top-left: Model Lee-seon/이선, Model Su-hyeon/수현, Tattooist Nini/니니, 2NE1 Member Sandara Park/산다라박, Model Ji-eun/지은, Model Jaejae/제제. Not shown: Sonwoo Jung-a. Source of names: By. Yeees.)

But really, most of that context is obvious, and already semi-covered through the numerous screenshots provided above. So I’ll just provide highlights here, as well as point out some things that readers with less dirty minds who haven’t watched the MV 30 times may have missed:

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-0-01(0.01)

1) First, the identity of this model stumped me for a looong time. I thought it might even be a secret cameo of half African-American Insooni, known for looking much more youthful than her age.

It turns out to be Jaejae, seen wearing that black mesh top and gold earrings for just for a (very easily-missed) split second later:

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-0-49(0.49)

2) Poor Ji-eun barely appears, literally getting no facetime at all:

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-1-58(1.58)

3) This flower is a vulva, and gets ejaculated on. What, you didn’t see that? Don’t worry, you will now. Like I said, literally dripping with sex:

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-0-45(0:45)

4) This flower though, almost seeming to pulse when shown, doesn’t look all that yonic…

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-2-01(2:01)

Especially in light of all those bowling pins earlier, standing tall and proud…

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-1-02(1:02)

As well as the phallic-looking, rapidly-engorging shadow of a statue of a (headless!) nude woman, with the breasts conveniently highlighted:

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-1-42(1:42)
%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-1-43(1:43)

Not to mention that Su-hyeon gets her mouth covered in white icing sugar or flour in between those shots (and don’t forget Nini’s lollipop-sucking either):

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-1-42-ish(1:42)

5) I’ll address a potential criticism of that in #7. But, not unrelated, a potential criticism of all of the skin-exposure in the MV is qualified by the fact that almost all of it is actually done by just one person:

(One NSFW image appearing after this one.)

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-1-30(1:30)

Certainly, you could argue that Nini has been brainwashed, and internalized the values of the patriarchy. You could also argue that she wears so little in the MV simply because she has the largest breasts of all the models, just like what happened with Yang Ji-won of Spica in their MV for Tonight.

But you shouldn’t, because Nini is a tattoo artist who dresses much the same way in real life, and especially in all her magazine photoshoots. Her tattoo designs tend towards the revealing too:

tattooist_nini-small(Source: tattooist_nini@instagram; left, right)

By all means, her brand may just be a persona, carefully-crafted on Instagram. But it’s a much more consistent, much more convincing one than that of the K-pop stars usually presented as girl-power icons. It’s also very, very difficult to believe that Sunwoo or MV director Lee Sang-deok is forcing her to wear clothes that are more revealing that she’d like, which is something that happens to girl-group members all the time.

6) Yet while Nini stands out, that is not to say that the other models aren’t just as haughty in the MV. Jaejae for example:

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-1-05(1:05)

7) Finally, whether in defiance, whether they’re caught up in the joy of spring, and/or whether they’re relishing the attention, crucially all the models (but Ji-eun) return the gaze at many points:

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-3-18(3:18)

Lee-seon in particular, seems determined to confront the viewer (again, there’s many more examples above):

%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-1-22(1:22)
%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-2-05(2:05)
%ec%84%a0%ec%9a%b0%ec%a0%95%ec%95%84-sunwoo-jung-a-%eb%b4%84%ec%b2%98%eb%85%80-spring-girls-mv-2-08(2:08)

I’m so impressed, I’m tempted to veer into hyperbole and cliches at this point—that these models “own the gaze,” and so on. (Although they totally do.)

But I want to avoid that, because we all bring a lot of baggage to the concept of the male gaze, which can make for a lot of misunderstandings and talking past each other.

Instead, let me be very specific with my praise, and why.

Whenever *I* talk about the male gaze, I simply mean the way heterosexual men tend to look at women. That way is, of course, vastly overrepresented in just about all forms of media, and those representations of the male gaze usually degrade and diminish the sexualities of both the viewer and the viewed—let alone vastly underrepesent people of different body types, ethnicities, sexual orientations, and ages. And, because of those problems, for many commentators the term “male gaze” has become a pejorative for all sexism and objectification in the media.

But the mere act of heterosexual men looking at women is not responsible for those problems—the people in those industries are. Rather, it is a integral feature of human (hetero)sexuality, and one that can be represented while retaining complete respect for the viewed, recognizing them as sexual subjects just as much as objects.

Spring Girls does that.

And, to reinforce that point, but also raise some uncomfortable and inconvenient questions, let me conclude by briefly contrasting the MV with the similar “Double Exposure” series of paintings by Korean artist Horyon Lee (이호련):

horyon-lee-male-gaze(Source: Luxury)

Originally, my intention for this post was to give equal attention to Sunwoo and Lee. But Spring Girls rapidly proved to be a more deserving subject, and not just because Lee’s work has had enough written about it to fill volumes, both in English (#1, #2, #3, #4), and in Korean (#1, #2, #3, #4, #5, #6, #7, #8, #9). Rather, it’s because whereas individual paintings of his may strongly resemble some screenshots from the MV, a crucial difference is that Lee has made a whole series (NSFW) of almost nothing but such headless images of women, most of which are much more sexually explicit than the examples given here. Whats more, and very unusually for an artist, Lee provides no titles or descriptions of those paintings either, as if to even further stress the dehumanization and objectification of the women in his work.

horyon-lee-double-exposure(Source: Vingle)

Fred McCoy, a rare critic of Lee’s, has written at CF Magazine about the artificial and harmful distinctions the art world maintains between erotica and pornography that he feels Lee exploits, which I recommend reading. Especially damming is his discussion of the similarities between one of Lee’s painting and one of American Apparel’s (many) notorious ads:

american-apparel-adhoryon-lee-comparison(Source: CF Magazine)

In which he writes:

What stands out is the purposeful removal of the female’s face in both the advertisements and paintings. If you were to include the face, you would then place the viewer in a precarious spot where they would have to make a conscious decision as to whether or not they wanted to objectify the woman. By removing the face, as well as any emotion it might carry, objectification becomes easy. We are simply looking at a dressed up piece of flesh and bear no responsibility in how we choose to engage it.

Yet without disagreeing with the sentiment, it is more correct to say it is easier. As I discussed at length in my review of Tonight, removing a face does not make negative objectification and disrespect of that person inevitable, nor does including a face automatically ward off both. In Spring Girls, objectification is certainly occurring, but it is not negative objectification because of the context of the rest of the MV. And, because so many screenshots from that MV so closely resemble Lee’s paintings, I can’t prima facie proclaim all the latter to be “disgusting,” as McCoy and his colleague do:

“[His Work] is dirty and uncomfortable [as well as] is grotesque and demeaning. I think what makes it worse than just portraying women as a piece of meat is that he felt the need to make an entire series out of it.”

(Zola Paulse)

“Dirty”? “Grotesque”? “Piece of Meat”? This too is hyperbole. His work is repetitive, certainly. It is baffling that he never paints pictures of women with faces, and he may well do so because he really does think of women as sex objects.

Yet compare that painting of a woman in red above for example, with this (NSFW) photograph of a real woman in a very similar pose. Evidently, the latter is very happy with her sexualization.

I don’t need to ask which one you prefer, whatever your sex or sexuality. You don’t need to hear about why I love it so much either.

But to dismiss the other one as disgusting, because it lacks a face? That feels much too simplistic.

the-male-gaze-headless-women(The Male Gaze by Nikko, edited; CC BY 2.0)

On the other hand, perhaps I’m just creating strawmen here. Also, if I’m arguing that we can judge similar screenshots from Spring Girls by looking at the context of the rest of the MV, then surely we can judge a painting of Lee’s by the context provided by his series as a whole. In which case, he abjectly fails his test.

So far so good. Yet still, somehow I can’t bring myself to outrage.

How about you? If you can, why?

I admit I feel hypocritical. And I do find it troubling that Lee’s received so many accolades, and so many invitations to exhibit. Again, McCoy is a good read on what that implies about the art world.

I’m strongly reminded of my series and lectures on Gender Advertisements too, in which I’ve often pointed out that it’s the trends towards sexism and gender stereotyping in advertising that are problematic. Those trends should be called out. With individual ads though? Unless they’re really egregious examples, especially of unnecessary (and negative) sexual objectification, often it’s simply incorrect to label them as sexist, and unhelpful to do so.

Gender Advertisements Relative Size South Korea

(It is harmful that men tend to be depicted more actively than women in advertisements, and that Caucasians are given such prominence over POC. But it’s implausible to describe these individual examples as sexist and racist respectively.)

But I’ve spent many years on Gender Advertisements. Perhaps too long, and it’s high time I learned more about other conceptual approaches, especially of different media like music videos and art (I’d appreciate suggestions and recommendations). Alternatively, perhaps I’m untroubled by Lee because it’s “just” esoteric art we’re talking about, so a painting of his would never have the impact that a similar ad would.

What do you think? Of my dilemma, or about any other interesting questions raised by Sunwoo and Lee? Please let me know in the comments!

Song Credits

Songwriter, Lyricist, Arranger: Sunwoo Jung-a; Guitar: Sunwoo Jung-a; Bass: Baek Gyeong-jin; Mixing: Brad Wheeler, Sunwoo Jung-a @ Union studio; Mastering: bk! of Astro Bits @ AB room; Special thanks to: The Barberettes, realmeee, chch.

Music Video Credits

Director: Lee Sang-deok; Assistant Director: Kim Hoon; Director of Cinematography: Lee Han-gyeol; Cinematography Team: Park Chi-hwa, Oh Min-shik, Im Hee-joo; Lighting Director: Lee Jung-ook; Lighting Team: Lee Ji-min, Ji Hyeon-jong; Colorist: Jo Hye-rim; 2D: Lee Sung-hoon; Art Directing/styling: Gu Song-ee; Photography: Rie; Design: Seo-ro; Marketing: Jo Eun-bi, An Seong-moon.

(Credits via Mutual Response)

(Apologies for all the technical issues with the blog this week!)

Radio Interview on Korean Feminism and the Media, Tonight at 7:30

The Year of the PenisAt 7:30 tonight, I’ll be briefly appearing on Inside Out Busan at Busan e-FM, to talk about Korean feminism and the media. Please tune in if you can, and feel free to ask me here to expand upon or clarify anything I mention in the interview. I’ll also post a link to a download once it becomes available.

(Update: Voilà!)