Video about Korean Vacations Leads to Fascinating Insights into 1970s Korea—And its Dire Poverty

(Korean Sociological Image #94)
overconsumption-korea-%ea%b3%bc%ec%86%8c%eb%b9%84(Sources: left, 새마을운동; right, Sturmgeschutz)

Watch how an innocuous video on vacations in history segues into admonitions against overspending:

To be precise, the 1971 video from 0:57 to 1:20:

korean-overconsumption-kwasobi-1korean-overconsumption-kwasobi-2korean-overconsumption-kwasobi-32016 anchor: “In the 1970s the word ‘vacation’ was a buzzword, and many social issues associated with disorder, excessive prices, and overconsumption at vacationing spots occurred.”

korean-overconsumption-kwasobi-4korean-overconsumption-kwasobi-5korean-overconsumption-kwasobi-6Huh?

Look past the black and white, and many scenes from that segment look surprisingly modern. That’s what makes the original anchor’s warning so jarring. Who the hell buys so many beach balls, I wondered, that they get into debt?

In 1971, I’m sure Korean viewers were thinking the exact same thing. So, what on Earth had been the government’s motivation in producing that?

To answer, let’s be clear about what we’re actually discussing first. That Arirang report from August above is a translation of Korean news reports from a few weeks earlier, about 44 various videos, pictures, and documents on the theme of vacations just released by the National Archives of Korea (see here for a full list; opens PDF):

The segment we’re interested in is “To the Extent You Can Afford It” (분수에 맞는 피서를), originally shown on Daehan News (대한늬우스) on 16 August, 1971; see here for the full version, with much better picture quality.

Here’s a transcript:

무더운 여름철 물놀이가 한창입니다. 도심의 백화점이나 시장에서는 필요이상의 피서용구들을 경쟁이나 하듯 사들이는 이가 많은데 이 가운데에는 빚을 내어가면서까지 분에 맞지 않는 놀이를 즐기는 분도 있다고 합니다. 하기야 애써 번 돈을 무더울 때 분에 맞게 쓴다고 해서 탓할바는 못되지만은 그렇다고 지나치게 낭비를 하거나 빚까지 얻어 쓴다는 것은 삼가해야 할 일이 아니겠습니까? 물놀이는 형편과 분수에 맞게 그리고 가족과 함께 즐기는 것이 좋겠습니다.  또 수영장이나 피서지에서는 공중도덕과 질서를 지킵시다. 술에 취해서 큰 소리로 떠들어 대거나 눈에 거슬리는 짓은 삼가해야겠습니다. 우리는 분수에 맞는 피서로써 무리가 없고 명랑한 여름철을 보내야겠습니다.

“This hot summer, people are in the middle of having fun in the water. At city department stores and markets, many people are buying more leisure items than they need, as if they were competing with each other. Among them, some are enjoying themselves beyond their means, even getting into debt. Of course, people can’t be blamed for spending their own money which they earned themselves. Yet even so, isn’t overspending and getting loans something we should refrain from? It’ll be nice to enjoy the holiday with your family to the extent that you can afford. Let’s obey public rules and morals at swimming pools and leisure places. We should avoid speaking loudly while drunk, and behaving inappropriately. We should enjoy a bright summer to the extent we can each afford (end).”

Unfortunately, I’ve been unable to find any more information about the video online. But probably, that’s only because the first thing to take away from it is how normal it was for its time.

That’s partially because under President Park Chung-hee, accusations of personal enrichment could be used as a device to bring down political opponents and errant factory owners; as Mark Clifford explains in Troubled Tiger: Businessmen, Bureaucrats, and Generals in South Korea (1998), when “the system was at its heart corrupt, virtually everyone was vulnerable to punishment.” But primarily it was because, regardless of what one thinks of his means, Park was at heart a developmentalist, who firmly believed in the necessity of short-term sacrifice and capital accumulation for the sake of longer-term goals—and who regularly reminded the public of that in his speeches.

Writing in Measured Excess: Status, Gender, and Consumer Nationalism in South Korea (2000), Laura Nelson stresses how important it is “to recognize how widespread and pervasive the censure of the pursuit of enrichment was” back then. In particular:

“During South Korea’s lean years in Park’s early tenure, quotidian frugality was ideologically transformed into an act of popular patriotism….Park placed the burden of responsibility for the success of national development strategies on the shoulders of individuals in all their daily economic decisions.

(p. 113; emphasis added)

Nonetheless, in May 1970 the Health and Social Affairs Ministry issued a report arguing that income inequality was creating serious social problems. Yet more troublesome still, according to Joungwon Kim, author of Divided Korea: The Politics of Development, 1945-1972 (1976), was the simultaneous “conspicuous consumption of the new elite, who began building luxurious homes and riding through Seoul in expensive imported Cadillacs and Mercedes Benz.”

This was at a time when Koreans had only one car per 100 households.

korean-washing-machine-advertisement-1973(1973 Washing Machine Advertisement. Source: Advertising Information Center)

And I want to offer yet more fruits from my hitting the books, to convey just how dire I learned the domestic economic and international geopolitical situation was for South Korea then, how tenuous the support for the government was, and just how vulnerable it felt politically. Because it’s reasonable to suppose that it only meant such admonitions became ever more fervent and extreme.

We were talking about a warning about buying too many beach balls, after all.

That would require thousands of words though, and probably most readers are already quite familiar with the circumstances leading up to the authoritarian Yushin Constitution of October 1972.

Instead, the promised insight of the title is how to make those feel more real and convincing.

Doing so is especially meaningful to me, because when I first learned about them as a student in the mid-1990s, it was before the Asian Financial Crisis. Tales of hardship in Korean history back then sounded somewhat abstract, or even hyperbole. Even when I learned much later that, in 1973, the Minister of Education praised prostitutes for securing much needed foreign exchange from USFK soldiers, Korea’s poverty failed to really sink in.“Hardship” isn’t what comes to mind when watching that video either, nor with that muchshared image of women’s fashions in 1971 that I opened this post with. Nor with this personal favorite too:

seoul-%ec%84%9c%ec%9a%b8-1968-08-07-68d08-0723-pal-meir(“Seoul 서울 1968-08-07 – 68D08-0723”, by Pal Meir; used with permission)

I mean, that pink dress, right? And that sweet smile? Could you look her in the eye, and tell her she couldn’t buy a second beach ball?

Ahem. But whatever the reasons such videos and images may or may not do it for you, the temptation to project a familiar, nostalgic Western image of the abundance of the ’60s onto Korea can be quite a powerful one. Perhaps even for Korean readers too, as it may be sufficiently distant that Korean popular culture now glamorizes that era.

That’s probably why it took cold, hard statistics to break the spell for me. Because at the time of that video, which looks so modern, and despite a miraculous-sounding average GDP growth rate of 10% between 1963-1970, still less than 1 in 10 Koreans had washing machines, refrigerators, phones, or televisions:

ownership-rates-of-major-household-goods-korea-1970-1985-measured-excess-laura-nelson(Measured Excess, pp. 87-88)

Those figures are sobering, and beg further questions about to what extent such videos served as both warning and propaganda. Even the women’s bikinis and swimsuits need to be considered in that regard, as again, they seem so modern—certainly no more or less modest than those of today—and may represent genuine permissiveness back then. Or, they may have been a deliberate, photogenic exception in an era when women-only swimming pools were deemed necessary in some places.

But let’s reserve answering those questions for the comments, and/or anything else raised here. Let me conclude instead with another quote from Laura Nelson, as she gives a much better sense than I could of how important the era is for understanding the negative, consumption-based stereotypes of Korean women that would come later. For remember those individuals, whose shoulders “the burden of responsibility for the success of national development strategies” would be placed upon? Ultimately, most of them would prove to be women:

…the image of the housewife as the archetypal consumer…begins to equate women as consumers and women as housewives, and is also part of the process by whereby men’s consumer practices become invisible. Moreover, the kind of consumption that women conduct as “housewives”…is a special case of consumption: women-as-housewives-as-consumers assume a responsibility for a collective interest….The dominance of the image of women-housewives-consumers foregrounds, for women consumers in particular, a moral distinction between responsible consumption and personal indulgence.

This leads to a consideration of the second gendered aspect of consumption: the danger…

(pp. 143-44)

And don’t forget precedents in the 1930s either!

(For more posts in the “Korean Sociological Images” series, see here)

Merry Christmas, Powergirls! And Powerboys Too!

Merry Christmas PowergirlsAs promised, I’ve gotten the writing bug again, and am just putting the finishing touches to some long posts. I’ve even decided to start publishing every Monday too! :D

Apropos of New Year’s resolutions though, starting this coming Monday sounds a little premature. By the same token, the next Monday as well, which will still be New Year’s Day in much of the world. But hey, you’ve got to start sometime.

So, Monday the 2nd it is. Until then, let me leave you with my favorite Christmas card again, found in Daiso while looking for some stocking fillers for my daughters. It reads: “Like a powergirl, always be confident! Spread/Brace your shoulders, be strong/cheer up! Yay!”

And on that note, Merry Christmas, Powergirls everywhere! And Powerboys too! :)

Roundtable Discussion: “Anthropology, Feminism, Korea.” Busan National University, Friday, 2-3:30pm.

korean-diet-clinic-advertisement-nampo-dong-busan-august-7-2016(Nampo-dong, Busan, August 2016)

Sorry for the slow posting everyone. It’s been a tough semester, I’ve had many colds, and my daughters have been demanding to play Stardew Valley on my computer most evenings. But my students did their final exams today, which means I just have grading and some paperwork to complete now. So, I’m about to get stuck-in to a backlog of roughly 20-30 blogposts.

First though, I absolutely have to attend Friday’s workshop at Busan National University, with special guests Olga Fedorenko and Bonnie Tilland. Frankly I’m unfamiliar with Bonnie’s work, but I intend to remedy that before the event, and am looking forward to meeting her, as well as many other Korea-Studies figures I’ve only ever met online. Olga probably needs no introduction to readers of this blog however, and you may also recognize her as the writer of the recent “Open Letter to the Student Who Harassed Me” too.

Please see the Facebook event page for further details. And say Hi if you see me on Friday! :)

Korean Media Misogyny: Not worth monitoring?

korean-media-misogyny(Source, edited: tiffany terry; CC BY 2.0)

You know the media plays some role in perpetuating misogyny—let’s just take that as a given.

Let’s also take it as a given that the first step in dealing with a problem is determining how big it is. For a government that wants to show it’s serious about misogyny, that means setting up an organization tasked with monitoring it in the media, rather than simply relying on the public and NGOs. It means actually acting on what that organization finds too, challenging instances as they occur.

In Korea, the Korean Institute for Gender Equality Promotion and Education (KIGEPE) is given those responsibilities, under the auspices of the Ministry of Gender Equality and Family’s Mass Media Sexual Equality Monitoring Project. And, judging by social media these days, its hands must be full:

korean-media-violence-misogyny(Source: IZE Magazine)

Unfortunately however, today’s story below is not so much about the heroic KIGEPE doing a sterling job under difficult circumstances, as about it not being given enough resources to do its job whatsoever. In short, the government just seems to be going through the motions, rather than really grappling with some of the underlying causes of misogyny.

Perhaps that same attitude also explains why there has been a rise in sex crimes and gender inequality under the Park Geun-hye administration, as well as its repeated attacks on women’s reproductive rights?

여성가족부, 대중매체 성차별 표현 개선요청 6년 간 단 21건

Ministry of Gender Equality and Family Monitors Sexual Discrimination in Mass Media for 6 Years, But Makes Only 21 Requests to Challenge Cases in That Time

공감신문, 04.11.2016, 김송현 기자 By Kim Song-hyeon, GoKorea.

지난 2일 박주민 국회의원(더불어민주당/서울 은평갑)이 여성가족부로부터 제출받은 자료에 따르면 여가부는 2010년부터 “대중매체 양성평등 모니터링 사업”을 실시한 이후 6년 간 진행한 개선요청이 21건에 불과하다고 밝혔다. 이 가운데 권고 등 시정조치가 이루어진 경우는 4건에 그쳤다.

This November 2, Congressperson Park Ju-min (Seoul Unpyeong District, Democratic Party of Korea), claimed that, according to materials provided by the Ministry of Gender Equality and Family, its Mass Media Sexual Equality Monitoring Project has only made 21 requests to remove or adapt offending segments in over 6 years of operation. Out of these requests, only 4 resulted in action actually being taken.

한국양성평등교육진흥원은 여가부로부터 예산 지원을 받아 2010년부터 대중매체를 모니터링해 성차별·편견·비하를 드러낸 내용에 대해 개선을 요청하는 사업을 진행해왔다. 그러나 모니터링 기간은 짧았고 그 대상범위도 협소하였다.

The Korean Institute for Gender Equality Promotion and Education is responsible for the monitoring, under the auspices of the Ministry. From 2010 onwards, the institute has been monitoring mass media for cases of sexual discrimination, sexual prejudice, and sexual insults. But the actual monitoring period each year is very short.

지난해 대중매체 양성평등 모니터링은 방송의 경우 단 1-2주의 기간 동안 10개 방송사에 대해서 이루어졌으며, 인터넷 포털사이트 내의 언론기사의 경우 35개 매체에 대해 단 1주일만 모니터링이 이루어졌다. 신문의 경우 월마다 신문사를 지정하여 6개월 간 6개의 신문을 모니터링했다.

Last year, the institute’s monitoring period of the 10 main television channels was only 1-2 weeks long, and 1 week for 35 news portal websites. For newspapers, 1 newspaper is chosen to be examined per month, up to a total of 6 newspapers in 6 months.

2016년 9월 기준으로 언론중재법에 따라 등록된 언론사의 수는 지상파 48개, 종합유선(위성)방송 31개, 방송채널 241개, 신문 등 간행물 16,520개에 이르고 있다. 최근 인터넷을 통한 개인방송이 늘어나는 실정까지 감안하면 여성가족부의 사업 규모가 지나치게 작다는 지적이 나오는 이유이다.

However, as of September the number of mass media-related outlets includes 48 main TV channels, 31 satellite channels, 241 cable channels, and 16,520 print publications. Considering the recent rapid growth of personal broadcasting on the internet also, the institute’s monitoring of the media is clearly inadequate.

여가부는 모니터링 사업에 지난 2014년부터 매년 3,600만원의 예산을 지원해왔다. 최근 온라인상 각종 혐오 문제가 대두되면서 이 사업의 확대실시와 내실화를 위해 예산을 늘려야한다는 목소리가 정치권에서 제기되었음에도, 여성가족부는 2017년 예산안으로 전년도와 동일한 3,600만원을 편성하였다.

From 2014, each year the Ministry has provided 36 million won in funds to the institute. [James: To get a sense of how much that is, that’s the annual salary of a completely hypothetical lowly assistant professor.] This amount has continued at this level despite the increasing problems of misogyny in Korea society however, and the growing calls to expand the monitoring project and funds made available.

박주민 의원은 “대중매체에 실린 혐오 표현은 부지불식간에 확산되기 쉽기 때문에 성평등한 문화 조성을 방해하는 심각한 요인으로 작용할 수 있다”고 지적했다. 또한 “갈수록 늘어나는 온라인 매체를 고려하면 예산을 증액하여 사업을 내실화할 필요가 있다”이라고 지적했다.

Congressperson Park Ju-min pointed out that “Expressions of misogyny in the mass media can easily spread and negatively impact on efforts to achieve sexual equality.” Also, “Considering the increasing growth of the online mass media, a reorganization of the project and more funds are urgently needed.” (End.)

kang-yong-suk-international-marriage(Source: MLBPark)

Another article gives a few more details about those 4 cases that were acted upon:

지난해 한 예능 프로그램에서 방송인 강용석 씨가 “외국신부를 데리고 와서 결혼하는 바람에 사회적인 문제로 번질 가능성이 굉장히 높다”는 내용의 발언을 하는 장면에 대해 방통심의위원회가 권고 조치를 내고, 한 음악 프로그램에서는 그룹가수 출신 위너 송민호가 “딸내미 저격 산부인과처럼 다 벌려”라는 가사로 랩을 해 방심위가 과징금을 부과했다.

Last year, on one entertainment program [above], the [controversial] panel-member Gang yong-seok said “The more marriages there are to foreign women, the more social problems Korea will have.” However, The Korea Communications Standards Commission simply let him off with a warning. Next, the singer Song Min-ho was fined for rapping, “I’m targeting your daughters; [they’ll] spread their legs like they’re at a gyno’s'” on a music program.

또 한 신문사는 특정 외국배우의 신체부위를 필요 이상으로 세밀하게 표현하고 선정적인 사진을 게시해 한국신문윤리위원회로부터 ‘주의’ 조치를 받았다.

한 드라마에서는 여성에게 술잔을 던지며 폭력을 행사하는 장면에 대해 방심위가 의견을 제시하는 등 2건의 조치가 이루어졌다.

Also, one newspaper received a warning for posting unnecessarily revealing pictures of a foreign actress. And finally, in one drama, they suggested alternatives to a scene in which a male character attacked a female one by throwing a glass of alcohol at her. (End.)

I’ve been unable to find out which newspaper and which drama sorry; if you do, please let me know thanks, and I’ll consider translating this (frankly) much more interesting related article, which provides some positive examples of combating sexual inequality and stereotypes too.

Update: Korea Bizwire reported back in September that the “The Korea Communications Standards Commission announced…[it] will be revising its regulations on broadcasting deliberation in an effort to promote gender equality on television programs and for online video content.” Given that it already said something similar in April however, as did the Ministry in January, then you can understand Park Ju-min for raising a fuss.

Related Reading:

(Guest Post) Misogyny is Sexy: The power structure of sex

korean-misogyny-k-pop(Source, left: Isabel Santos Pilot; CC BY-NC-SA 2.0. Source, right: SenseiAlan; CC BY 2.0. Both pictures edited.)

The 2016 US presidential election can be viewed as a struggle for power. Not only was it a struggle for political power, but there was a very basic struggle that permeated throughout the entire election season — the struggle between men and women. Late into last Tuesday night, we saw Donald Trump, a man with a history of misogyny, triumph over Hillary Clinton and dashing the hopes of those wishing to see the first female president in US history. As I sat in my living room watching the results unfold, I couldn’t help but think to myself, “Misogyny is sexy.”

Misogyny, defined as an ingrained prejudice against women, is at its core an ideology which allows the man to assert power and dominance over the woman. This can be manifested in many variations, a prominent form of which is portrayed through the culture of sex. Misogyny is highly embedded into the culture of sex in that sex is often times presented as a power trip for men. Under the context of misogyny, women are the gatekeepers of sex and men are the conquerors who must get past the gatekeeper in order to claim the prize. By viewing sex as a competition of man versus woman, misogyny is inherently at play. In this cat and mouse game, the woman is initially presented as having the upper hand and the man’s goal is to shift the balance of power by conquering the woman through obtaining sex. In essence, misogyny is normalized in this kind of relationship and, in turn, a man’s dominance over a woman is at the very center of this culture of sex.

As with any form of culture, its inherent values are often highlighted in the media, and K-pop is no exception. Misogyny is widely at play in many concepts, storylines, and character tropes of our favorite groups and idols. It’s the normalization of misogyny, and its influence on our perception of sex, which makes some of these examples so subtle and hard to distinguish. However, it’s important to recognize misogyny in the things we consume and to identify the difference between what’s sexy and what’s sexist.

The roots of misogyny appear in many forms among a wide variety of cultures. Many civilizations have a popular mythology which represents the female embodiment of wrongdoing in which the foundation of misogyny resides. The most well-known of these mythological scapegoats among Christian societies is the story of Eve and the Original Sin which resulted in man’s exile from the Garden of Eden. Under the influence of the snake, Eve bites the apple despite God’s specific instructions not to and, as a result, Adam and Eve are booted from paradise. By listening to the treacherous snake and indulging in the Tree of Knowledge, Eve decided that knowledge was worth the price of utopia, and her female descendants have had to bear the scorn of her mistake ever since. The characteristics of the snake, the embodiment of deceit and evil, also happen to be attributed to Eve.

Ancient Greece introduced the idea of women as dangerous creatures who lured unknowing male seamen into shipwreck by their irresistible song. The Sirens of Homer’s The Odyssey are a prominent example of the demonization of women in popular mythology. They are the classic representation of a trope which depicts women as duplicitous, treacherous, and all the while irresistible to their male victims. The song sung by the Sirens introduces an element of temptation. The allure of their song can easily be interpreted as the irresistible offer of sex which draws in unsuspecting men. Very much like Eve’s snake, the Siren’s song is another embodiment of the deceitful and ill-intent female. In the case of the Sirens, these females are directly portrayed as villains and their ill-intent is specifically targeted at men.

Korea is not without its share of misogynistic roots in its popular mythology, the most prevalent of which is the Kumiho. As legend would have it, a nine-tailed fox that lives for a thousand years turns into a shapeshifting creature who’s out to ingest men. One of its most poignant tricks is to change into the shape of a seductive woman in order to attract men and devour them. While comparisons to the Sirens can be easily drawn, the Kumiho is certainly much more vicious in her deceit. The premise of shapeshifting, the ability to look like anyone or anything, can be truly horrifying when the creature is clearly a predator out for the blood of men. At best it’s a trope which adds to the element of deceit introduced by the Sirens, but at worst it may also be viewed as a painstaking metaphor for women who seem insincere, double-dealing, and generally untrustworthy — terms which happen to be associated with Hillary Clinton.

Not surprisingly, the Kumiho is often depicted as the Korean version of the treacherous, man-hating woman whenever she appears in K-dramas and in K-pop MVs. T-ara’s “Bo Peep Bo Peep” depicts the Kumiho as a seductive woman who frequents nightclubs to lure her prey, not unlike the monster in the Species franchise. There’s also this A-Jax MV which combines an odd mishmash of mythologies.

Woori, formerly of girl group Rainbow, plays a villainous mix of Eve, Siren, and Kumiho all at once. The boys are on some deserted island which may indicate that they were shipwrecked at some point. They happen upon the lifeless body of Woori who eventually awakens to entrap and devour each A-Jax member one by one. She’s constantly shown biting into an apple and there’s even a sequence of shots which shows five skulls by her feet, one for each victim. Then the screen flashes and the skulls turn into apples. As if the heavy imagery was not enough to drive home the point, the English title of the song is somehow translated into “Snake.” The tone of the MV is silly yet it hits upon many subtle points that are associated with this trope — women are lying evildoers who are dangerous because they possess the power of attraction.

Despite what these tropes may implicate, they alone do not indicate misogyny. However, these tropes point to a perceived suspicion of women and the power that men believe women have over them due to their ability to use attraction as a form of deception. This correlates with the notion that women are the gatekeepers of sex and that they hold all the power in deciding who gets to have sex. By equating sex with power, it creates a power structure where women have all the power and men must gain it back by obtaining sex from women. And thus misogyny rears its ugly head as it is used as a tool for men to regain the power they feel they have lost due to the perceived imbalance of power in their pursuit of obtaining sex.

Under this notion, men become naturally drawn to mediums which reassure them of their power, and nowhere is this balance of power so skewed, so unevenly distorted in the favor of men as it is in porn. As explained in this brilliant Ted Talk, porn is often a misogynistic power fantasy for men which reaffirms the “male domination of women, [the] subordinance of women, not only as a sexual preference [but] as a way of being, a genderial hierarchy of this world.” Porn has the power to dictate what is sexy by giving men what they truly crave and wish to reclaim — power. As a result, because corporations know that sex sells, mainstream media has imitated the imagery of porn in order to appeal to men. In other words, what is sexy becomes influenced and ultimately defined by porn. And because porn is influenced by misogyny, it’s easy to cut out porn as the middleman and make the logical leap that what is sexy is defined by misogyny.

There are a ton of examples of how mainstream media, particularly girl group imagery, imitates porn but, since we’re cutting out the middleman, let’s focus on how popular culture induces misogyny into its products in order to make them sexier. Sailor Moon is an underrated example of misogynistic depictions because, although the show has its share of feminist supporters citing examples of strong bonds between female characters, the autonomous decision-making of its female protagonist, and even its willingness to explore gender roles, the show’s underlying misogyny rests in the particular method in which it sexualizes the show’s cast of underage girls.

Aside from the skimpy fetishized uniforms that Sailor Moon and her team of Sailors transform into, there is a gendered power structure which the show very subtly exploits to further insatiate the sexual appetite of its male audience. On the surface, the Sailors are presented as powerful women with extraordinary powers which allow them to overcome obstacles and destroy their enemies. Despite their powerful demeanor, however, there are many incidences where they fall for some sort of trap laid out by the villain, get tied up, and require the rescue of the show’s male protagonist, Tuxedo Mask. In these moments where strong female characters are shown to be physically vulnerable and in need of a man’s rescue, there’s a shift in power which reaffirms the man’s dominance. Despite all the time the show spends displaying the strength of its female characters, they still must rely on a stronger male character to save them. Combined with the sexual imagery of underage girls in fetishized costumes, the shift in power from the powerful women to the more powerful man invites the male viewer to take further sexual pleasure in the show’s underlying message.

It’s not too dissimilar from the Women in Refrigerators trope which uses the murder of a strong female character to motivate a male character into action, subtly implying that the strength of the female character is inferior when juxtaposed against the power of the male character, reaffirming the shift in power which once again favors that of the man.

In similar fashion, the idea that even an empowered woman can be conquered by the sexual desires of a man makes it so alluring, so provocative, and so misogynistic all at the same time. Not only is it sexy to depict a strong and confident woman as being physically and sexually subordinate to a powerful male figure, it’s even sexier to depict her as being physically and sexually resistant to the man’s advances before eventually succumbing to them. This is the ultimate shift in power that caters to the male viewer’s delicate ego and fuels his power-hungry libido. Under this context, sexual assault can even be viewed as sexy, as is conveyed by Mamamoo’s “Decalcomanie” beginning at the 3:14 mark.

As mentioned in Qing’s review at Seoulbeats, the encounters depicted during a sequence of scenes are borderline displays of sexual assault against each member, deploying wrist grabs and wall slams in order for the male figure to secure a kiss, and possibly more depending on how one interprets the symbolism of the bursting fruit and blindfold removing imagery. The MV subtly builds to this climactic moment by portraying the male in each scene as a stranger to each of the members and implying that these are completely random encounters in very isolated and vulnerable environments for the victim, such as the side of the road, an empty hallway, and inside an elevator. Not to mention that there was an actual struggle depicted between Solar and the man in the elevator which was quickly edited out after Mamamoo’s agency received a litany of complaints from upset viewers.

mamamoo-decalcomanie(Source: Asian Junkie)

Furthermore, we’ve come to know Mamamoo as a strong and confident girl group through their powerful singing and rapping voices, funny and confident variety personalities, and elegant yet non-exploitative concepts. “Decalcomanie” seemed to follow the same pattern until scenes of sexual assault were seemingly strung in for none other than to satiate the sexual appetites of its male audience. The shots of Solar struggling against her male assailant (I was unfortunate enough to see the original MV before the edits) is in the same vein of Sailor Moon getting tied up and Barbara Gordon, aka Batgirl, falling victim to the Joker in The Killing Joke — it’s a form of misogyny meant to satisfy the male libido by demeaning a strong female persona.

In a culture where misogynistic portrayals of women are considered sexy to the point where sexual assault, entrapment, and even murder is used to stimulate a man’s sexual desires, is it really that surprising that the same narrative occurred in this year’s presidential election? A woman with decades of political experience was defeated by a man who’s never held a political office. With the odds heavily in his disfavor, the man was able to shift the balance of power and triumph over the woman to reaffirm for all men that the gender hierarchy is still in their favor.

Like the men who feel disempowered by the culture of sex, many voters gravitated towards Donald Trump because he was misogynistic. They turned to him because his narrative is one they can understand and are familiar with. They turned to him because misogyny is sexy while acceptance and inclusion is not. The misogynistic culture of sex which exemplifies the degradation of women as a form of sexual arousal is harmful, distasteful, and discomforting. It also provides insight into how a misogynist was elected into the highest political office in the US.

Mark is a writer and editor at Seoulbeats. If you’d like to be a guest contributor, you can send your regards to recruiting@seoulbeats.com. Otherwise, you can follow Seoulbeats on Twitter, Facebook, and Tumblr.

(Guest posts reflect the opinions of the author{s}, and do not necessarily reflect those of The Grand Narrative. Please get in touch if you’d like to make your own contribution.)

“An epic battle between feminism and deep-seated misogyny is under way in South Korea”

(Revealing the Korean Body Politic, Part 10)
panorama-stad-amsterdam-1935-verhaal-ill-trampassagiers(Source: janwillemsen; CC BY-NC-SA 2.0)

Update: See @lookslikechloe’s blog for a Korean translation of the entire article.

Back in August, I was interviewed by reporter Isabella Steger for her article “An epic battle between feminism and deep-seated misogyny is under way in South Korea”, which came out at Quartz today. It’s a good introduction to current trends and conditions, as well as being a great read. So for this post, let me just add a few links and extra context to those segments attributed to me. Starting with:

In the late 1990s, the Asian financial crisis upended the stability of the Korean “salaryman.” Many men who lost their jobs started to compete with women for work. “A lot of the negative stereotypes about women, a lot of very gendered labels, started appearing in the early 2000s,” says James Turnbull, a long-time resident in the southern city of Busan who writes about feminism.

To be more precise, a large cohort of men lost their regular, full-time jobs between 2002-2004, and started having to compete for irregular work with women, who’d already lost their own regular, full-time jobs five years earlier in the wake of the Asian financial crisis (under the rationale that they would be provided for by their husbands or fathers). Then another point of friction came in 2013, when the percentage of women in their 20s that were working began to slightly surpass that of men.

Tellingly, the media portrayed achieving equality with men as a “tornado” of female power.

For the exact statistics, and my analysis of their implications, see part 6 of this series in the links below. As for those negative labels and gendered stereotypes, see Parts 3 and 4, or Part 7 for a summary.

Next:

While overall crime and homicide rates in Korea remain very low, more women in Korea are murdered than men, which is unusual in a developed country, says Turnbull. The United Nations singles out Japan, Hong Kong, and Korea as places with some of the lowest homicide rates in the world but where the share of male and female victims is near parity, with intimate partner violence also an acute problem in Japan (pdf, p.54-56).

In addition to the extra information on that provided in Isabella’s article, see this Facebook post by a friend of mine (which he generously made public) for a breakdown and analyses of the statistics involved, which was originally prompted by the blog post “Women Are More Likely To Be Murdered In South Korea Than The U.S.” by Matt Pressberg.

Reporter John Power also provides some things to think about:

Finally:

While women have gained some power and independence in Korea, a preference for male children in the 1970s and 1980s has resulted in an excess of men–and the disparity in numbers contributes to tensions. In 1990, thanks to the availability of selective abortion, Korea’s sex ratio at birth was 116.5, meaning 116.5 boys were born per 100 girls, a ratio that since has evened out (paywall). Many of those 1990 male babies are now grown men unable to find girlfriends and wives, says Turnbull. At the same time, more Korean women are choosing not to marry at all.

Again, see Part 6 for more detailed information on those statistics and their implications (also see the tweet below, which graphically shows the number of excess men by age group.) By a huge coincidence, the Korean media would only finally begin reporting on the potential consequences of this imbalance in April this year, just a month before the murder in Gangnam.

Thoughts?

An Introduction to Japanese Subcultures: Free online course, starting Oct. 31

boys-order-goro-memo(Source: goro memo; CC BY-SA 2.0)

Sorry for the lack of posts everyone: I’ve been insanely busy, and still am in fact. Naturally then, I’ve just decided to make myself busier still, by signing up for the free online course “An Introduction to Japanese Subcultures” provided by FutureLearn and Keio University. Here’s a description from their welcome page, which also has an introduction video:

Subcultures have existed for a long time: the greasers of 1950s America, the mods and rockers of the 1960s and 70s in England, the grunge of the 1980s and 90s, to name a few. Each subculture sits within a broader ‘parent’ culture and can often give us an insight into cultural fears and hopes, especially in the youth of the population.

On this course you will get an introduction to Japanese subcultures that have developed since the 1970s.

Explore different aspects of Japanese subcultures

Japanese subculture has been long considered as ephemeral youth culture compared to authentic traditional culture. It contains, however, subversive power which encourages younger generations to re-create the world they live in. We mainly focus on the significance of immaturity and vulnerability of youth which eventually give permission to younger people (in other words, minorities) to stay as they are.

In this course, together with three other specialists, Professor Niijima, Professor Takahashi and Professor Ohwada, we will explore girls comics, boys comics, the Hatsune Miku vocaloid, cosplay, and J-pop idols, focusing on the themes such as Love, Battle, Technology and Fan culture, in which you’ll learn about the different cultural creations that underpin Japanese subcultures. With materials for cultural analysis, you’ll develop a basic knowledge of key Japanese subcultures, learning the recognisable traits of each.

Understand the historic context of Japanese subcultures

On the course you’ll discover historic background of youth culture in Japan, and understand the enormous impact of World War II.

Learn about Japanese subcultures and the youth of Japan

Finally, this course will give you a new perspective on the young people of Japan, exploring how they can be seen to elaborate the world of “immaturity” and “vulnerability.” You will see the reason these characteristics of Japanese subculture attracts “global” attentions.

This post isn’t an endorsement of course, but the course does sound interesting, and hardly demanding at 3 hours a week for 4 weeks. Please let me know if you sign up too (we can be buddies!), and/or if you’ve done any other FutureLearn courses and what you thought of them.

Meanwhile, seeing as we’re on the subject of Japan, I do very much want to give an endorsement of Cecilia D’Anastasio’s interview of Amelia Cook, about her new site Anime Feminist. Frankly, Cook’s answers really spoke to me about the work I do in Korea, and especially most recently on the male gaze, which just goes to show how universal some of the pop culture issues she addresses are—so I’m sure you’ll have lots to take away from the interview too. Make sure to check it out over at Kotaku.