Korean Sociological Image #77: Sexualized Girl-Group Performances at Schools

Back in August, I wrote the following about girl-group performances for the Korean military:

With 300-350,000 new conscripts annually, one of the longest conscription periods in the world, and a grisly — but improving — record of bullying and abysmal living conditions, keeping the troops entertained can safely be assumed to have long been a big concern of the South Korean military. Accordingly, televised visits by girl-groups and entertainers have become a recognizable part of Korean popular culture, although note that it was originally US solidiers that they would perform for, as explained in the highly recommended read Koreans Performing for Foreign Troops: The Occidentalism of the C.P.C. and K.P.K. by Roald Maliangkay.

Given that context, then it’s natural that girl-groups — and boy-bands — would also come to regularly perform for schools too, albeit more obviously as a means of self-promotion than as a patriotic service. However, as a performance the next month by dance group Waveya (웨이브야) demonstrated, and today’s commentary on it at BuzzFeed highlights, perhaps they don’t always tone down their choreography for their teenage audiences.

Here’s a just taste of what middle and high-school students (aged 13-18) at the September 2012 Gonggam (Sympathy) Concert witnessed, hosted by the Gangwon Provincial Office of Education:

Waveya Boys' School

Naturally, I don’t have anything against Waveya themselves, and of course sexualized performances are just fine with adult audiences. Also, what boy-band or girl-group hasn’t overstepped the line on occasion, whether by accident or as a deliberate promotion tool?

Nevertheless, this particular performance seems not so much an imitation of some of the more risqué K-pop songs, as a deliberate mash-up of their most provocative choreography. Add that Waveya are a self-styled “sexy dance group,” and include pictures of themselves in skimpy schoolgirl outfits on their homepage, then it’s strange — and very telling — that they so regularly get invited to perform for children:

Should there be restrictions on explicit school performances? Whatever the girl-group or boy-band?

One argument against that is that teenagers can readily — and do — see music videos’ original sexualized choreography on their smartphones (let alone pornography), in which case toning things down would be both naive and pointless. And perhaps there’s some merit to that.

On the other hand, we are talking about adult women spreading their legs just 3 meters in front of teenage boys’ faces, a much more visceral experience than images or video can provide (sure enough, there were some complaints about the September performance). Also, regardless of whether you feel Waveya are being sexually objectified or not, or if that’s even a negative, if performances like this prove to be routine at Korean schools then they’d surely be a powerful socialization agent. Especially for what’s been described as the saturation of costumed, frequently scantily-clad female ‘narrator models‘ and ‘doumi‘ in daily life here.

That’s no exaggeration. But it’s also something very difficult to appreciate until you’ve seen it for yourself. To remedy both, please go directly to the source, a 2005 piece from Scribblings of the Metropolitician (my emphasis):

Doumi Helper Korea….Some parts of this topic have been covered in previous posts about the social status of women the commodification of their bodies, but I just wanted to point out a few things here visually. When I talk about the 도우미 (doumi – “assistants” who can be found in everything from grocery stores to ones singing rooms), people often ask me why they bother me so much. To reiterate a point I made in a previous post, it’s the saturation of the doumi into the realm of the everyday and mundane that is so insulting – to both the customers and the workers themselves (source, above).

Of course, I am making a value judgement and perhaps seem like I am engaging in a condescending discourse about these women. But I am not irritated because I “feel sorry” for them or I am fighting for some notion of their human rights; I simply think that the simple equation of baring flesh for the sake of selling toothpaste and razor blades just cheapens the whole enterprise for everyone. When I say this, I acknowledge that “sex sells” and that hot models are the standard eye candy of choice for trade, car, and electronics shows the world over. Still, hiring a model who is a larger-than-life figure showcasing a larger-than-life product or prototype somehow seems appropriate, whereas watching dozens of women who look like my cousin or niece hawking the most everyday and mundane of objects just seems ineffective and demeaning….

Narrator Models(Source)

What do you think? About anything mentioned in today’s post?

But whatever your opinion, please note that the boys in the audience don’t deserve the mockery they’ve been receiving on BuzzFeed and YouTube (remember: we were all teenagers once!), so please don’t repeat it. Also, because it is just a handful of performances by a dance group being discussed here, we should be wary of overgeneralizing to more mainstream music groups based only on their example. So, I’d really appreciate it if readers — especially public school teachers — could confirm how common or exceptional such full-on performances really are.

Update: Based on all your comments, both below (thanks!) and in the wider blogosphere, such sexualized performances are actually quite common in Korean schools (although Waveya’s is still more explicit than most). Here’s some representative commentary, by Party in the R.O.K:

…in every school I’ve worked at, sexy dance moves are totally acceptable in the school environment. Teachers have let the kids watch music videos before or after class that have made me blush, but no one else seems affected by the raunchiness. Also, when I taught at middle school, they would have joint assemblies with the high school girls and often do dance performances. My middle school girls would wear high heels and short skirts (nothing out of normal but still a little risque for school) but one time the high school girls did an After School-inspired dance that involved wearing almost invisible short shorts and high heels and straddling flags and getting low and practically twerking onstage… in front of an audience of parents and siblings and other teachers… while lots of male parents and teachers took videos with their phones… no one acted like it was weird at all. I felt like I was breaking a law just watching it! That is one thing about teaching in Korea that I will never be used to.

See my Reading the Lolita Effect in Korea series below also (especially Part 2), which discusses those issues in greater depth:

(For more posts in the Korean Sociological Image series, see here)

Quick Hit: Squee!

Lee Hyori The Baddest Girl(Source)

From part of an email interview of me (and many other bloggers) at The Korea Blog last month:

….I actually kind of called him out as a Korea hater, which he rebutted thoroughly.

Jon: Reading your site, I get the strong impression that you’re not a fan of a lot of the content you analyse and criticise, especially K-pop. I’m not into it myself, but I don’t spend much time thinking about it. What is your relationship to your subject matter?

James: Well, given the huge time and commitment involved, it’s never a good idea to write about something you don’t even like. So as it turns out, I’m actually a big fan.

That said, there’s always a great deal to criticize K-pop and the Korean media on how they objectify women, encourage unhealthy body ideals, and present such passive gender and sexual roles for them. And with such limited time to write, plus — until very recently — so few writers out there willing to bring any kind of academic research to their own critiques (not that I claim to be an academic myself!), then it was easy for my writing to fall into a certain pattern.

On the other hand, I do try to avoid sounding so cynical and repetitive. So, by coincidence, in (update: *cough*) two weeks I’ll be posting an article about indie girl-groups that reject being objectified for instance, chosen to counter one going up this week about mainstream girl-groups that don’t (update: although it turned out to be much more complicated than that!). And, when K-pop does produce something that defies the stereotypes, then I’m just as gushing as any fanboy — just see my review of Ga-in’s Bloom!

Lee Hyori Nylon Korea May 2013(Source)

See the link for the rest, and for more on many other bloggers you should be reading. As for Lee Hyori…well, this post is just an excuse to post that picture and indulge in some more of that socially-conscious fanboying really, of which she is just as deserving as Ga-in. But I am looking forward to her comeback (see here for some video teasers), and hope that it’s well received, which would bring much more attention and support to the causes she’s embraced.

Until then, apologies to those who don’t share my love of her, but you are dead to me and I promise more of that cynicism and repetition soon. To everyone else, note that the above edition of Nylon is now available in stores, unlike — grrr — last Wednesday evening (and Thursday morning, and Friday, and…) when I first heard of her inclusion, and — oh, yes — squee!

Off The Record: Lee Hyolee — Catch it while you can!

Lee Hyori Off The Record(Sources: left, right)

Reading recent discussions about 2NE1tv and the BBC’s Idol, I was reminded of Lee Hyori’s endearing Off The Record series from 2008, which I’ve tried and failed to find online for years. So I checked again, and to my amazement and consternation discovered that blogger 쓰리에스의 한류 Story has actually had all 12 episodes up since last May…

Needless to say, all of them were rapidly in my possession, via this Firefox extension. Normally, it doesn’t work for Naver videos, but I lucked out in this case.

For those who’ve never heard of the series though, please note that it’s hardly a critique of the Korean entertainment industry akin to Idol. But, it does provide some insights into the day-to-day practicalities of it, and makes it obvious why Lee Hyori — Korea’s first ethical sex-symbol — was so popular in the 2000s. Also, even in the rare event that you don’t become a fan yourself, it’s still a valuable Korean study tool, providing a rare combination of everyday Korean language and Korean subtitles that isn’t in the form of an inane gameshow or clichéd drama.

What are you waiting for??

Reader Requests and Upcoming V-Day Events

This Must be the Place, Roy Lichtenstein, 1965(This Must be the Place, Roy Lichtenstein, 1965. Source)

— First, the next 2 weekends are just jam-packed with V-day related events, culminating in the Vagina Monologues performances. See Busan Haps for those happening in Busan, and KoreaMaria for Gwangju.And if anyone knows of any more events being held in different cities, please let me know!

— Next, a request from Arianna Casarini (almostelse@gmail.com), who is looking for Korean or East Asian artists that reflect on cosmetic surgery and/or body-image. Unfortunately, I don’t know of any myself, so (with permission) I’m reprinting her email here:

I’m an Italian student of the University of Bologna, close to get my first degree.

Very little after I started getting deeper in the study of Korean culture, I discovered your blog and your illuminating articles, and thanks to it I became especially interested in the problem of the pervasiveness of cosmetic surgery in the South Korean reality.

Since I found the subject really deep and stimulating, I decided to make it the subject of my graduation thesis.

In my thesis, I want to focus on the connection between Art (especially Contemporary Art) and cosmetic surgery, both in Eastern and Western countries. I wish to focus on inspecting the interpretations and criticisms that Contemporary Art gives on the problem of cosmetic surgery, and on the mutual influence that Art and aesthetic plastic surgery have on each other, paying attention to all the psychological and sociological matters implied.

Even though I’m quite well informed on the side of contemporary Western artists whose artworks dwell on cosmetic surgery, I lack a deep knowledge of East Asian artists and I wondered if you could help me on this matter.

Could you indicate me Korean/East Asian artists that reflect on cosmetic surgery/body problems or some essay that treats this subjects?

Sadly I can’t read Korean, so I must specifically look for English sources.

I’m really glad I found your blog and that, thanks to it, I have been able to get to know your interesting work.

I thank you in advance for your attention,

— Finally, Ashley Turner is looking looking for people with experience in web design, visual/graphic arts and audio/video editing who may interested in assisting with a Hallyu project:

Our vision is to help bridge the cultural gap between America (and other Western countries) and Korea by bringing all enthusiasts of Korean culture in a social project that encourages cultural exchange between all fans; as well as making conversation about it accessible to everyone by integrating and welcoming international fans. It is about proving the power of cultural exchange to balance the connection between Korean and international fans and bringing culture outside the context of K-pop, as well as using K-pop as gateway to the rest of culture. The project will serve as a casual learning entry point that makes the Hallyu wave accessible, and allows people reflect on their own culture in relation to Korea’s….

….This project is a social media website being funded by the Korean Cultural Center Washington D.C. and KOFICE (Korea Foundation for International Culture Exchange).

The corresponding proposal [ask Ashley for a copy] has further information concerning the individual aspects of the project. Those with experience in web design, graphic arts, and audio/video editing are being actively scouted. This is primarily a volunteer opportunity with potential for compensation later in development. If you are interested in participating, please contact Ashley at ashley.trnr@gmail.com.

Any readers who also have requests and/or would like events publicized, please just email me and I’d be happy to post them on the blog (and apologies for the slight delays with these ones). To make it easier for me though, when you do please just send something I can quickly copy and paste. Thanks!