Making Sense of the NewJeans “Cookie” Controversy

A reading list for everything you ever wanted to know about the sexualization of minors in K-pop

Estimated reading time: 3 minutes.

The best thing you can read to make sense of it, actually, is Haley Yang’s article in Tuesday’s Korea JoongAng Daily, which is an excellent primer—and a model example of how to convey a great deal of information in just a few hundred words.

Also highly recommended is Choi Yoon-ah’s short article in the Hankyoreh, about the sexual exploitation of minors in the industry.

If you do have the luxury of time however, and a feeling that all of this sounds very familiar, then please allow me present some of my own longform posts (and book chapter) on the same topics, going back all the way to 2010:

Source: YouTube.

But why stop there? For even more reading, I’d also like to mention Meenakshi Gigi Durham’s The Lolita Effect: The Media Sexualization of Young Girls and What We Can Do About It, the 2008 book that inspired the above series. And which, tragically, is clearly more relevant than ever.

Next, for some context on the farce that is ADOR’s denial of any sexual overtones to Cookie whatsoever, check out the collective mania surrounding 4Minutes’ “leg spread dance” in Mirror Mirror when it was released in 2011.

Source: RedandRosy
Finally, my apologies that these links are so old; K-pop no longer being to my taste from about 10 years ago, I could no longer sustain the motivation and hard work required to speak with any sort of authority on it—and have a huge amount of respect and admiration for those that still do. For the same reason, I’m very much behind on my own reading. So, I plan to rectify that, starting with From Factory Girls to K-Pop Idol Girls: Cultural Politics of Developmentalism, Patriarchy, and Neoliberalism in South Korea’s Popular Music Industry by Gooyong Kim (2018). Anyone already read it? What did you think? Any other recommendations? Please let me know in the comments!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

The Hidden Roots of Korea’s Gender Wars

Universal male conscription and rampant discrimination against working mothers will always grab headlines, but a recent ruling against segregated seating in study rooms is a stark reminder of the pervasive homosociality behind the friction

Estimated reading time: 5 minutes. Photo by cottonbro from Pexels.

After university, Korean men and women have fewer friendships with each other than their counterparts in English-speaking countries do. At least, that’s my own personal experience, and I’d wager good money most of yours too.

Under-30s especially though, will make me want to hold on to my wallet. Koreans that age have known nothing but rapidly declining marriage and birth rates, a staggering rise in the number of single households, and ongoing economic precarity. In their wake, lifestyles and social norms that were centered around marriage and male breadwinner systems are undergoing a paradigm shift.

But change is never easy, nor universally welcomed. In particular, Korea’s ‘gender wars‘ are one troubling symptom of the transistion process. One of their main catalysts, misplaced anger over mandatory military service for men, will continue to buttress homosociality, by disrupting male university student’s relationships with female students who remain, as well as by subtly enabling male, age-based privilege when those men return, and by providing them with old-boy networks they will rely on for the rest of their lives. Not unrelated, long working hours for both sexes and a second shift of domestic and family responsibilities for women reinforce the notion of separate spheres.

17-Year-Old Tzuyu: “A Special Gift for Korean Men [who’ve completed military service].”

Yet these are only the broad swathes of the many roots of the phenomenon. Not so headline-grabbing, but no less impactful for all that, is that most Korean schools are single sex, with only a third of high schools in Seoul being coeducational for instance. Indeed, many schools prevent students from dating or even socializing with the opposite sex too.

A task in which they may have long been aided, it turns out, by a law requiring “study rooms” (독서실) to be segregated by sex, under the eye-rolling rationale that mixing them together is more likely to lead to sex crimes. (And a belief which is still taught in sex-education classes today.) As YTN just reported on Valentine’s Day however, this requirement has now been ruled unconstitutional:

I’ll translate the report in a moment below. But first, study rooms, for those unfamiliar, are like libraries where all the bookshelves have been replaced by rows of separate cubicles. Designed to be equally quiet, and with the sole purpose of studying, I’ve also been told by a friend that they were where teenagers especially “told their parents they were going when they were actually going on dates, since you were expected to be incommunicado while you’re there.” They’re also much cheaper and have been around much longer than “study cafes” (스터디카폐), which range much more widely in price and quality but in which you either have tables and desks to work at and/or can hire a separate room where noise is not a problem, and will likely have a range of snacks, coffees, and soft drinks available to purchase. For obvious reasons, both study rooms and cafes are primarily associated with school and university students, but they’re also commonly used by older adults, especially the half a million Koreans studying for civil service exams at any one time—which just goes to show how ubiquitous and common a part of daily life they are in Korea.

Unfortunately and finally, the report is frustratingly vague. Among the many obvious questions it doesn’t provide an answer to are: if the original law (or 1995 amendment?) covered all private educational intuitions, or if it only applied to study rooms and why; if it had been enforced at all before 2017 or if that was in fact the first and last time; why only 16 regional educational boards (out of how many?) incorporated it into their own ordinances; why the Jeonju Office of Education suddenly decided to enforce it; and so on. If any readers can help fill in any these blanks, I would be very grateful!

“This is a study café, which can easily be found in any neighborhood.”

주변에서 쉽게 볼 수 있는 스터디카페입니다.

남녀 자리를 구분하지 않고, 자유로운 착석이 가능합니다.

공공도서관, 공동주택 열람실도 마찬가지입니다.

하지만 독서실은 다릅니다.

남녀가 한 공간에 섞여서 앉아 있을 경우 행정처분을 받습니다.

This is a study café, which can easily be found in any neighborhood.

You’ll notice there is free seating, with no designated areas for men and women.

The same is true for public libraries and community reading rooms in apartment complexes.

But study rooms are different.

If men and women sit together in them, the owners will be subject to administrative sanctions and penalties.

“You’ll notice there is free seating, with no designated areas for men and women.”

근거는 지난 1995년에 개정된 학원법 시행령입니다.

성별에 따라 좌석을 구분해야 한다고 규정했고, 이 조항 등을 기초로 16개 시·도 교육청은 조례에 남녀 좌석구분을 못 박았습니다.

지난 2017년 12월 이 조례를 근거로 전주교육지원청은 한 독서실 업체에 열흘간 운영정지처분을 내렸습니다.

현장점검결과 열람실 내 성별 좌석 구분 배열이 준수돼 있지 않고, 한 공간에 남녀가 섞여 앉아 있었다는 겁니다.

이에 대해 독서실 측은 해당 조례가 직업수행의 자유를 침해하는 위헌적 규정이므로, 행정처분 역시 무효라고 주장하며 소송을 냈습니다.

This is due to the Education Academy Act, which was amended in 1995. [But the broadness of the Act is not given, nor why it was only being enforced in study rooms—James.]

It stipulates that seats should be divided according to sex. Based on this provision, 16 metropolitan and provincial offices of education have incorporated it into their own ordinances.

On this basis, in December 2017 the Jeonju Office of Education ordered a study room to suspend operation for ten days.

As a result of an on-site inspection, it had found that men and women were sitting together.

In response, the study room filed a lawsuit arguing that the sexual segregation requirement was invalid, as it infringed upon the constitutional right to freedom to practice one’s profession.

“[However], if men and women sit together in [study rooms], the owners will be subject to administrative sanctions and penalties.”

1심과 2심이 엇갈리는 치열한 법리 다툼 끝에 대법원은 독서실 혼석 금지 조례는 위헌이라고 결론지었습니다.

재판부는 헌법에서 보장하는 직업수행의 자유와 독서실 이용자의 행동 자유권을 지자체가 조례를 통해 과도하게 침범했다고 지적했습니다.

이어, 혼석을 금지해 성범죄를 예방한다는 입법 목적도 남녀가 한 공간에 있으면 성범죄 발생 가능성이 커진다는 불합리한 인식에 기초한 것이므로 정당성을 인정하기 어렵다고 설명했습니다.

대법원이 전북도 조례에 대해 위헌 결정을 내린 만큼 지난 2017년 먼저 관련 조례를 삭제한 충청남도를 제외한 나머지 15개 지자체는 조례개정이 불가피할 전망입니다.

YTN 김우준입니다.

After a fierce legal battle that went to a second trial, the Supreme Court agreed that the sexual segregation requirement was unconstitutional.

The Court pointed out that through the ordinance, the local governments excessively violated the freedom of occupation guaranteed by the Constitution and the freedom of action of users of the study room.

The Court further explained that the original purpose of the ordinance, to prevent sex crimes by reducing the opportunities for men and women to mix, was irrational and could not be used as justification to continue it.

As a result of the Supreme Court’s ruling that ruled that sexual segregation was unconstitutional, the remaining 15 metropolitan and provincial offices of education that incorporated the provision will be forced to revise it. One of the original 16 offices, that of Chungcheongnam-do, already removed the relevant ordinance in 2017.

Kim Woo-jun from YTN reporting. (End.)

Update:

An excellent article by Choi Jae-hee from The Korea Herald entitled “From study cafes to ride-sharing, Koreans seem to prefer same-sex environments. Why?” helped fill in some of those blanks. Specifically (but I highly recommend reading it in full):

[The Supreme Court’s] judgement was in favor of a local operator of a private reading room facility who was slapped with a 10-day business suspension from a local educational authority for breaking a gender segregation rule set by the North Jeolla Province’s education office.

The rule in question is the article 3 of the “Ordinance on the Establishment and Operation of Private Educational Institutes,” which stipulates that seats in studying spaces at private educational facilities should be divided by gender. It was introduced in 2009 largely to deter sex crimes and ensure a better study environment, officials said.

Unlike study cafes, which are categorized as a space leasing businesses or a restaurant/rest area business, reading rooms are regarded as private academies and thus are subject to the ordinance.

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

“I am a Woman Who Buys Condoms.”

The reaction to having a woman in a condom ad is exactly why we need women in condom ads.

Estimated reading time: 5 minutes. All screenshots via YouTube.

Korea has only ever had three condom commercials on TV since a ban was lifted in 2006, and none at all for the last five years. Korean women generally rely on men to purchase and use condoms too. I wish these realities weren’t true, and am always looking for evidence to show attitudes are changing. Yet they stubbornly persist.

That’s what makes commercials like this one for Common Day condoms so important. Produced for social media in April but only going viral this week, it’s surprisingly sweet, with messages that are simple but powerful. So why is it so disliked?

Here’s my translation of the captions:

난 콘돔사는 여자다.

여자가 콘돔을 어떻게 사냐고?

약국, 편의점, 인터넷, 성인샵에서

‘그냥, 사면 된다.’

I’m a woman who buys condoms.

How can a woman buy condoms you ask?

At pharmacies, convenience stores, over the internet, and at sex shops.

“Just buy them.”

물론 처음엔 쉽지 않았지

내가 콘돔을 사기 전까지

‘여자답지 못하네’

‘여자가 밝히네’

‘그건 남자가 사야지’

Of course, it wasn’t easy at first.

Up until the moment I finally bought them myself, I thought [people would say]:

“That’s not ladylike.”

“Wow, is she oversexed or what.”

“That’s something only men should buy.”

이런 말들과 싸워왔거든

나만 겪어본 건 아닐거야

근데, 지금은 21세기

‘그냥, 사면 된다’

Actually, I struggled with those thoughts too.

I’m sure I’m not the only who felt like this.

And hey, isn’t it the 21st Century now?

“Just buy them.”

현재의 우린 ‘자기결정권’ 이란 게 있어

생각과 말,

몸과 욕망을 스스로 결정할 권리

누가 준 것도 아니고

빼앗을 수도 없는 거야

내가 원래 가지고 태어나는 거거든!

We in the modern age, have the right to decide what’s best for ourselves

That includes rights about our bodies and our desires

This is something that wasn’t given to me, and so can’t be taken away from me.

This is something that we were born with.

예를 들면,

내가 원할 때 섹스하고

원할 때 임신하는 것

뭐 그런 거 말야

남자가 콘돔이 없을까 불안하다고?

그래서 내가 ‘그냥, 사면 된다’

For example,

I can have sex when I want,

and I can get pregnant when I want—

you know, things like that.

So you get concerned and worried when men say they don’t have a condom?

That’s why you should just buy them yourself!

난 19세기 여자가 아니거든!

난 힘이 있고,

욕망이 있으며,

모든 것은 내가 결정해

난 콘돔사는 여자다.

I’m not a woman of the 19th Century!

I am powerful,

and I have desire,

I decide everything for myself,

And I am a woman who buys condoms. (End)

Awesome, right? Yet it has 8 to 1 dislikes to likes on YouTube. Probably, because of trolls like this one below, who replied to the tweet I first found the commercial on. I don’t mean to feed him, but will translate a couple of tweets from his long screed to show what Korean women, condom manufacturers, and sexual-health advocates are up against (I welcome alternate translations; being such a typical troll, he’s not very coherent sorry):

(Source.)

Jeez, this is just such typical BS from a “21st Century woman.” What is it with “women hav[ing] the right to decide what’s best for themselves,” and carrying condoms in case men don’t have them, and choosing for themselves when they want to get pregnant? This isn’t something women should even buy! Men are supposed to buy them! Can’t you make a condom commercial for men instead?

And later, after discovering that the CEO of the promotion company behind the campaign is—wait for it—a man himself:

(Source.)

Ah, now I get it. Your company often provides junk information in its twitter promotions, like you did while selling diet supplements once. In this case, you just make a commercial with commonly-used feminist words thrown in, as you know women will automatically buy anything that says “feminist.”

Sigh. Please head over to YouTube and like the video right now, to encourage more feminist commercials like it. And please share this post and the video too! :)

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

How Slut-Shaming and Victim-Blaming Begin in Korean Schools

From the moment Korean schoolchildren start developing, and their hormones start raging, Korea’s school uniform codes give them a daily reminder that girls’ bodies should be hidden and controlled.

Estimated reading time: 17 minutes. Image sources: left, “How much do you really know me?” by VisualValor/大前, used with permission; right, Mike Rowe, (CC BY-NC 2.0).

More than half of Korean men think revealing clothes lead to rape. Almost as many Korean women do too.

Those and other harrowing statistics (English, Korean) come from a survey of 7,200 adults aged 16 to 64 conducted by the Ministry of Gender Equality and Family last year. In 2013, a survey of 200 South Gyeongsang Province police officers by the Korea Women’s Development Institute found similar results.

When I was much younger, I assumed results like this were simply due to ignorance. Surely, changing people’s minds was just a matter of presenting the facts? That even as far back as 1996 for instance, Korean Women’s groups, lawyers, and academics had thoroughly debunked any supposed links between clothing and sexual assault?

Well, we all know the answer to that. But only once I came across “This Article Won’t Change Your Mind” by Julie Beck in the Atlantic, about the bases of the post-truth era. did it finally click why:

…[People] will occasionally encounter information that suggests something they believe is wrong. A lot of these instances are no big deal, and people change their minds if the evidence shows they should—you thought it was supposed to be nice out today, you step out the door and it’s raining, you grab an umbrella. Simple as that. But if the thing you might be wrong about is a belief that’s deeply tied to your identity or worldview—the guru you’ve dedicated your life to is accused of some terrible things, the cigarettes you’re addicted to can kill you—well, then people [will] do all the mental gymnastics it takes to remain convinced that they’re right.

Ergo, if it is just common sense that a short skirt or exposed bra strap can lead to rape? And feels so intuitive and self-evident to so many people, despite any evidence whatsoever beyond confirmation bias? Then those beliefs must be deeply tied to self-identities indeed. Fundamental even, to how they understand and perform sex and gender roles. Which are not things people generally react well to being told they’ve been getting wrong all their lives.

Especially not by, say, slutty man-hating feminazis insisting on the abstract ‘truth’ of surveys over their own, average-Joe’s lived experience.

So where then, do their victim-blaming notions of sex and rape come from? Their beliefs in male entitlement to sexual access to women’s bodies, upon which those are based?

In short, from everywhere, which is how come those beliefs are held so strongly.

It’s only a feminist cliche because it’s so true.

Among the many methods and messengers, one is undoubtedly the romanticized depiction of dating violence in Korean dramas. Another is inadequate, heteronormative, marriage and biology-focused sex education, which teaches girls not to be alone with their permanently sexed boyfriends, lest he demand sexual compensation for paying for their date. Another is the government and media encouraging the exposure of women’s and girls’ bodies for soft power, nationalist, and military causes, but discouraging it when it’s of their own accord. Linked to which is women being told to cover up on public transport to prevent upskirt photos, rather than potential perpetrators warned not to take them. And yet another, which will be the focus here, are the double-standards and victim-blaming inherent to Korea’s school uniform rules. They’re such a big deal because, when kids start developing, and when their hormones start raging, they teach fresh young minds how to deal “appropriately” with both—and what punishments girls and women will receive if they don’t learn that lesson.

For those unfamiliar, here’s a taste of what Korean school uniforms are like:

Korean school uniforms have actually had quite a chequered history over the past decade. In the late-2000s to early-2010s, the focus was on their increasing cost, which was partially fueled by retailers’ habit of hiring K-pop stars to promote them; ultimately, the industry announced a voluntary moratorium on celebrity hires, which lasted for about two years. At about the same time, there was a great deal of controversy over girls wearing shorter and shorter skirts, which was tied to the liberalization of students’ rights (more on this later). Annual “naked graduation ceremonies” started hitting the news too, where students would attack their no longer needed, much-hated uniforms with knives and scissors. And then, in late-2015, Korean entertainment mogul JYP came under fire for girl-group TWICE’s overly-sexual and body-shaming advertisements for Skoollooks, which surprised because, JYP’s characteristic, pimp-like demeanor aside, their messages were little different from those which preceded them:

Compare Skoolooks’ 2015 ad with JYP and Momo of Twice (source: Instizwith Smart’s 2008 ad with Shinee and Victoria of f(x) (source: Soompi).

But what of the boys in that history? If they’re mentioned at all, they’re framed as victims, being so distracted by the girls’ uniforms that they’re unable to concentrate—along with their male teachers. Another strong theme is adults stressing how vulnerable the girls are on their commutes, simply for wanting to be fashionable by wearing their skirts high.* Peruse the links, and you sense a collective throwing of hands in the air, as girls are reminded again and again that everything that happens to them is their fault…alongside repeated, titillating, pictures of their offending legs.

(*Related: A recent Al Jazeera report discusses how Japanese schoolgirls are indeed more vulnerable to harassment than adult women, for whom the harassment drops once they graduate and stop wearing school uniforms. But this is because schoolgirls are perceived as less assertive and more vulnerable, and has nothing to do with the make-up of their uniforms per se.)

By coincidence, an ad from an unidentified retailer that popped up the day before publication. The text in the photo reads: A 3D-level bodyline, a 3D design which fits your body perfectly; Capture men’s hearts with the tulipline, a skirt which shows off your body; Control the length of your skirt freely; A very good figure zipper, shows off your good-looking clothes. Source: 라니‏@ComfortnLullaby. (Update: Shortly after publication, Korea Exposé published a more detailed look at the advertisement.)

Yet all these points are already depressingly familiar from similar discussions in Englishspeaking countries. And all of the above links happen to be in English too. So, I want to add something new to the English discussion of Korean uniforms by translating segments of some (mostly) recent Korean-language articles on the subject. Centered around this one:

속옷 입지 않으면 벌점… 황당한 학교 / Absurd Schools Punish Students For Not Wearing Underclothes

Written by Song Min-seo, edited by Son Ji-eun, OhmyNews, 26.02.2017

…지난 2016년 ‘청소년인권행동 아수나로’에서는 온라인을 통해 여성 청소년을 억압하는 서울시 소재 학교의 교칙들에 대한 설문 조사를 실시했다. 200여 건의 응답은 하나같이 학교보다는 수용소를 연상시키는 해괴한 교칙들과 사례들을 담고 있었다. 이 글에서는 해당 설문 내용을 바탕으로, 여성 청소년에게 가해지는 제재와 차별에 대해 다루어 보고자 한다.

…In 2016, the NGO “Asunaro: Action for Youth Rights of Korea” conducted on an online survey of Seoul school students about the ways in which their schools discriminate against and curtail the rights of female students. More than 200 responses revealed a series of bizarre rules and practices more reminiscent of concentration camps than of modern schools. In this article, I would like to discuss what sanctions and discrimination against women and youth emerged from the questionnaire.

The first part deals with restrictions on hairstyle and length, and discusses a case of a teacher in a school in Gyeonggi Province, who admonished a student with short hair for looking like a boy, telling her it wasn’t feminine enough and that men wouldn’t like her. Then later:

…복장 규제 또한 여전히 나아진 것 하나 없이 잔재한다. 치마 끝이 무릎 밑 몇 센티미터, 혹은 위 몇 센티미터에 오는지 재는 것은 빈번하고, 일정한 기간을 두고 복장을 대대적으로 검사하는 학교도 있었다. 한 학교는 여학생을 의자 위에 세워 놓고 교사가 자를 들고 치마 길이를 잰다. 이 행위는 학생들의 의사를 전혀 묻지 않은 채 강제적으로 이루어지고, 심지어 남교사도 참여한다. 응답자는 이 행위에 수치심을 느꼈다고 말한다.

…[Despite the Seoul City Council’s Students’ Rights Ordinance of 2011], uniform regulations showed little to no improvement also. Requirements that skirt lengths come to a minimum of a few centimeters above the knee, or even below the knee, were very common, and some schools regularly checked them. For those checks, all the girls in the classroom are required to stand on their chairs while the teacher measures the length of the skirts [This is discussed in several of the videos above—James]. This check is compulsorily, with no concern given to the students’ opinions or feelings at all, even if it’s a male teacher doing the checking. Respondents said that they felt very embarrassed and ashamed by these checks.

Let’s pause from the article for a moment with news about one such inspection:

“왜 이렇게 짧아” 교복 들어 올린 교사 ‘강제추행’ / “Why is Your Skirt So Short?” Lifting a Student’s Skirt Ruled ‘Indecent Act by Force/Compulsion’

MBN, 09.09.2015

A transcript (via MBN), with my translation:

지난 2013년 서울의 한 고등학교. 교사 56살 박 모 씨는 교실에서 자기소개서를 쓰고 있던 한 여학생에게 다가가 왜 이렇게 치마가 짧냐며 교복 치마를 들어 올렸습니다.

이 과정에서 여학생의 속바지가 드러났고, 박 씨는 강제추행 혐의로 재판에 넘겨졌습니다.

박 씨는 단지 복장 불량을 지적하려고 치마 끝자락을 잡아 흔들었을 뿐 추행하려는 의도가 없었다고 주장했습니다.

하지만, 1, 2심 모두 유죄로 보고 벌금 5백만 원을 선고했습니다.

공개된 교실에서 16살 여학생의 치마를 들어 올린 것은 객관적으로 볼 때 성적 수치심을 일으키는 행위라는 겁니다.

또 강제추행죄는 꼭 동기나 목적이 있어야 성립하는 것은 아니라고 판단했습니다.

피해 여학생이 치마를 살짝 건드린 것이라며 처벌을 원치 않는다고 진술했지만 받아들여지지 않았습니다.

처음 조사에서 속바지가 훤히 비쳐 수치스러웠다고 진술했기 때문에, 합의 과정에서 진술을 바꾼 것으로 판단한 겁니다.

대법원 역시 상고를 기각하고 박 씨에게 강제추행죄를 적용해 벌금형을 확정했습니다.

In a Seoul high school in 2013, a 56 year-old male teacher identified only as “Mr. Park” grabbed the skirt of a female student who was writing a self-introduction letter, lifting it as he accused the student of having a skirt that was too short. In the process, the student’s underwear was exposed, and Mr. Park was accused of causing an “Indecent Act by Force/Compulsion.”

In his defense, Park insisted that he did not intend for the student to expose herself, but only to grab and shake the end of the skirt to point out that it was too short. However, it was judged that raising a girl’s skirt in a classroom in front of others is always an act of sexual shaming, regardless of the intent or motivation. Consequently, he was found guilty in both his first sentencing and by the Supreme Court in his appeal, receiving a fine of 5 million won.

Back to the article:

여학생이 무조건 교복 치마만 착용하도록 여학생의 바지 착용을 교칙으로 금지한 학교도 있다. 19세기도 아닌 21세기에, 학교 밖 여성들은 자유롭게 원하는 옷을 입는데, 학교만이 아직도 여성에게 바지를 착용하지 못하게 하는 19세기에 머물러 있는 것이다.

Some schools prohibit schoolgirls from wearing pants, only allowing them to wear school uniform skirts. But this is the 21st century, not the 19th, and away from our schools girls and women can wear what they want freely. Why do schools seem so firmly entrenched in the past?

And another break already sorry, because this pants vs. skirts issue was a big deal for me back in 2011, when I was concerned that my daughters would ultimately have no choice but to attend a skirts-only Korean middle school (my eldest daughter was starting elementary school then). Fortunately, we ultimately found an underfunded but otherwise lovely multicultural school for them, which among its many other benefits doesn’t actually have a uniform. But reading the above suddenly got me was curious as to how many Korean schools still insist [only] their female students freeze every winter:

교사 ‘성차별’ 발언 등 여학생 인권침해 여전 / Teachers Are Still Violating Female Students’ Rights Through Sexist Language and Verbal Attacks

Kwon Su-jin, Veritas, 07.03.17

…여학생에게 치마교복만 입도록 할 경우 성차별적 관행이 될 수 있다는 점에서 여학생의 바지 교복 선택권을 보장해야 한다는 내용도 담았다. 2015년 서울교육청 학생생활규정 점검 결과 ‘치마와 바지 선택권 조항’이 있는 학교 비율은 중학교 73%(281교), 고등학교 59%(189교)에 그쳤다.

…it was stated that girls should have the right to choose school uniforms because it is a sex discrimination practice if girls are allowed to wear skirt school uniforms. According to the Seoul City Education Office, in 2015 the ratio of schools with optional skirts or pants was only 73 percent (281 schools) of middle schools and 59 percent (189 schools) among high schools.

Note that this only refers to Seoul schools, and that the Seoul City Council Students’ Rights Ordinance of 2011 was only followed to varying degrees by schools in the rest of the country; consequently, the nationwide figures are likely to be lower. Continuing:

‘여학생다움’을 강조한 두발, 복장 기준의 개선도 필요하다고 봤다. 여학생과 남학생에게 상이한 기준을 적용한 용의복장 규정 여부를 점검해야 한다는 내용이다. 상담 사례에 따르면 학교평판을 이유로 여학생은 춥더라도 치마만 입어야 한다는 교칙이 있는 학교도 있었다.

I [the author] think that it is necessary to improve dress codes, which currently seem to be focused on female students. It is necessary to check for double-standards. According to a case heard by the Seoul Metropolitan Office of Education’s Students’ Rights Center for instance, one school had a rule that girls should wear only skirts “because of the school’s reputation.”

Back to the main article:

학교 안의 여성들은 스타킹의 색깔마저도 하나하나 통제당한다. 이상한 점은, 스타킹 색에 관한 규제가 학교마다 통일되지 않았다는 점이다. 어떤 학교는 검은색만을, 어떤 학교는 살색만을 신게 한다. 그러나 이유는 같다. ‘야해 보이기 때문’이다. 스타킹 색마저도 성적 대상화의 소재가 되는 것이다.

The color of girls’ stockings is controlled by schools too. What is strange is that the rules for those aren’t uniform [no pun intended—James], but vary widely depending on the school. Some schools demand black stockings only, some schools demand flesh-colored ones. But in each case, the justification is the same: “It has to be dull.” It seems even stockings’ colors are considered a potential source of sexual objectification and sexualization.

응답자 A의 학교에서는 카디건을 허리에 묶는 것을 금지하는 교칙이 있었다. 허리 라인이 드러나서 선정적으로 보인다는 것이 근거라면 근거였다. 이 교칙은 여학생에게만 해당되었고, 당연하게도 여학생의 반발을 샀다. 그러자 학교가 취한 조치는 교칙을 없애는 것이 아닌 남학생에게도 똑같은 규칙을 적용하는 것이었다.

One respondent to Asunaro’s survey had a school rule that prohibited cardigans from being taken off and tied around the waist, as this was considered to draw attention to and sexualize the wearers’ waistlines. Of course, this rule only applied to girls, who complained a lot about it. In response, the school didn’t just eliminate the rule, but decided to apply it to boys as well.

머리부터 발톱까지… 그것도 모자라 속옷도 통제 / From Student’s Heads to Their Toenails…Even the Underwear They Can Wear is Controlled

여성 청소년의 속옷까지 통제하는 학교. 변화하지 않는 교칙으로 학교 안 청소년들은 억압받고 있다 / Schools Even Control Female Adolescent Girls’ Underwear. Unchanging School Rules Are Pressuring Female Students. Source: jackmack34@Pixabay.

학교는 여학생의 속옷에 관해서도 교칙을 만들어 규제한다. ‘흰색속옷, 티셔츠, 나시만 허용’, ‘작년까지는 셔츠 속에 나시 입는 것 금지, 현재는 무채색이고 프린팅 없는 티만 가능하고 꼭 입어야함. 브라만 차고 셔츠 입어도 벌점’. ‘브라 등 속옷 입지 않으면 벌점’.

Schools regulate female students’ underwear with such rules as “Only white underwear, t-shirts, and vests are allowed” at one school; at another, “Until last year, wearing vests under shirts was prohibited. Now, you have to wear a vest or t-shirt over your bra [and under your shirt], otherwise you get punished. But only black or white t-shirts are permitted, with no prints on them”; and at another “You get punished if you don’t wear a bra or other type of underwear.”

이상한 것은, 이런 교칙이 있는 대부분의 학교에서는 남학생에 관한 속옷 규제는 없는 경우가 많았다. 여학생만이 더운 여름에도 티셔츠(심지어 프린팅도 색도 없는), 나시, 브래지어를 껴입어야 하는 상황이다. 게다가 이러한 교칙들이 존재하는 이유를 물으면 ‘성범죄 유발 가능성이 있기 때문’이라고 답한다. 성범죄의 잘못이 가해자가 아닌 피해자에게 있는 것이라고 말하는 것과 같다.

Strangely, in most schools with these rules, there was usually no underwear regulation for boys. Only girls have to wear t-shirts (even with their colors regulated), vests, and bras, even in the hot summer months. In addition, if you ask what these rules are for, the answer is they’re because of the increased possibility of sex crimes without them. It’s like when such crimes occur, that it’s the victims’ faults, not the perpetrators’.

A quick addition to those rules:

바지교복 금지·생리공결제 미준수…학교 ‘여학생 인권’ 실종 / Prohibiting Pants, Not Provided Mandated Menstrual Leave…Schools Are Violating Female Students’ Rights

Anonymous author, Money Today, 07.03.2017.

불합리한 교칙으로 불편을 겪는 여학생도 있다. 서울 B고등학교는 여학생의 경우 무조건 검정구두에 흰 양말을 신어야 한다. 혹한기에만 한시적으로 운동화를 허용하기도 했으나 학교가 정한 디지인만 신을 수 있다. 이 학교에 다니는 한 여학생은 “차가운 구두를 신고 미끄러운 길을 걸을 때면 다칠까봐 불안하다”고 토로했다.

There are other ways in which female students suffer from unreasonable uniform requirements. At one high school in Seoul, girls could only white socks with black shoes, or, for a very limited time in winter, sneakers specially designed by the school. A girl at the school said, “I’m worried about getting hurt in my cold shoes when I walk on icy roads.” [I’m guessing she’s referring to the black shoes?—James.]

The next section of the main article deals with rules about cosmetics, and the sexual language used and/or stereotypes raised by teachers as they punish the students that flout them. That doesn’t just happen when enforcing cosmetics rules of course, and indeed is so often mentioned by the above articles above that I may cover it in a separate post later. But for now, the article concludes:

학교는 이처럼 아주 당연하게, 청소년을 보호 또는 교육한다는 허울 좋은 명목으로 자신이 원하는 자신의 모습을 직접 결정할 권리를 앗아간다. 이러한 학교에서 여성은 누군가에게 자신의 몸이 통제당하는 것이 이상한 일이 아니라고, 당연하다고 생각할 수밖에 없다. 학생의 모습, 학생의 표본을 교사의 권력과 폭력적인 언어로 규정하는 이상하고 작은 낡고 폐쇄적인 사회, 이런 작은 사회 안에 밀어넣어지는 여성들. 그들이 “내 몸은 내가 알아서 할게!”라고 외칠 수 있게끔 더 많은 여성청소년인권에 관한 지지와 관심이 필요하다.

Schools have to decide for themselves if they want to be known for “protecting” or for educating youth. In the meantime, the young women in them can not help but think how strange it is that their own bodies are so controlled by others. This is such a strange, small-minded, old, and closed society that judges the appearance of its students so, that allows for teachers to abuse their powers to this extent, and that so readily restrains women with such rules and such violent language. We need more support for and concern about the human rights of women and youth so that they can grow to stand up as independent adults who can say, “I will be the one to take care of my own body!”.

Source: Isabel Santos Pilot, (CC BY-NC-SA 2.0)

It’s not all doom and gloom though. Let me end with a segment about a school where the students’ rights ordinance has been fully implemented, and what positive changes it has brought to the school’s educational culture:

“교복 위 패딩 안돼”…‘학생인권’ 관심 늘었지만 갈 길 멀어 / “No Padding Allowed in Uniforms”…Interest in Students’ Rights Has Increased But Still Has Far to go

Kim Ji-yun, Hankyoreh, 31.01.17

…조례가 교육 현장에서 잘 안착해 의미를 보여주고 있는 사례도 있다. 서울 금옥여자고등학교에는 ‘금옥인권위원회’라는 이름의 동아리가 있다. 소속 35명의 학생들은 차별금지와 의사표현의 자유, 학습에 관한 권리 등 조례 속 정신을 녹여낸 6개의 소위원회에서 활동한다. 이민혁 담당교사는 “학생인권, 장애인권, 여성인권, 아동학대예방 등 학생들의 관심사에 따라 자발적인 소위원회를 꾸려가고 있다”며 “고등 교육과정을 마친 학생들이 졸업 뒤 사회 구성원이 되어서도 조례로부터 시작한 관심을 지속하길 바란다”고 전했다.

There are cases where the students’ rights ordinance has been fully implemented and is beginning to have a real influence. For example, there is a club named “Geumok Human Rights Committee” in Geumok Women’s High School in Seoul. Of the 35 students that belong to it, there are further grouped into six subcommittees that focus on different areas of the ordinance, including such as discrimination prevention, freedom of expression, and the right to learning. Geumok Women’s High School teacher Lee Min-hyeok said of them, “We are making voluntary subcommittees based on students’ interests, such as student rights, disability rights, women’s human rights, and child abuse prevention.” I hope the students continue fighting for these causes after they graduate.”

이 교사는 “학생인권소위원회의 경우 최저시급, 근로계약서 작성법 등 청소년노동권을 비롯해 ‘휴식권’(조례 10조)을 주제로 야간자율학습에 관한 토론을 진행했다”며 “차별받지 않을 권리에 주목한 장애인권소위원회는 근처 중학교에서 ‘장애 이해교육’을 진행할 만큼 내실 있는 활동을 펼쳤다”고 말했다. “서울 남영동의 경찰청 인권보호센터(옛날 대공분실)를 동아리 학생들과 함께 방문한 적이 있습니다. 권리침해로부터 보호받을 권리, 양심·종교의 자유 등 조례 내용을 마중물로 근현대사 교육까지 진행할 수 있었죠.”

Lee continued, “In the case of the Student Human Rights Subcommittee, we recently had a discussion night on the theme of the minimum wage. Another subcommittee on disability rights was able to carry out activities that increased their understanding of disability education and came up with ideas that will be utilized at nearby junior high schools.[An unidentified student] said, “With my clubmates, I visited the Human Rights Protection Center of the National Police Agency in Namyeong-dong in Seoul, and learned a lot about my rights of protection, my rights of freedom of conscience and religion, and so on.”

인권동아리 단장으로 활동한 금옥여고 3학년 김조은양은 “보통 학생은 억압받는 게 당연하다고 여기는데, 조례 제정을 씨앗으로 삼아 우리의 의무와 권리에 대해 생각해볼 수 있었다”며 “성별, 나이, 장애로 차별받지 않는 사회를 꿈꾸게 됐고 조례 등 정책의 중요성도 깨닫게 됐다”고 전했다.

Kim Jo-eun, a third grade student at the school and former president of the club, said, “Students these days think it is normal to be oppressed. But using the rights ordinance as a spark, I began to learn about my human rights. I could dream of a society in which I was not oppressed, and I realized the importance of policies such as ordinances that could make that happen. “

조례를 통해 학교 문화를 민주적으로 바꾸는 사례도 있지만 갈 길은 여전히 멀다. 2015년 11월27일 서울시의회 교육위원회 장인홍 의원이 공개한 ‘(서울시교육청 관내) 중·고등학교 학교규칙 점검 결과’에 따르면, 중·고교 702곳 가운데 87%(609곳)는 여전히 교칙에 두발 길이·염색·파마 등에 관한 엄격한 규제를 두고 있다.

There are more cases where a school’s culture has become more democratic through the students’ rights ordinance, but there is still much to be done. According to a inquiry published by the Seoul Metropolitan City Council on November 27, 2015, 87 percent (609) of the 702 middle and high schools examined still had strict regulations on the dyeing and perming of hair, and so on.

Let me conclude by returning to Beck’s article in the Atlantic that inspired this post. After noting that group discussions are much more effective than lectures for changing hearts and minds, she concludes herself that:

“One real advantage of group reasoning is that you get critical feedback,” McIntyre [a research fellow at the Center for Philosophy and History of Science at Boston University] says. “If you’re in a silo [like Facebook], you don’t get critical feedback, you just get applause.”

But if the changes are going to happen at all, it’ll have to be “on a person-to-person level,” Shaw says.

He tells me about a patient of his, whose family is involved in “an extremely fundamentalist Christian group. [The patient] has come to see a lot of problems with the ideology and maintains a relationship with his family in which he tries to discuss in a loving and compassionate way some of these issues,” [former cult member Daniel Shaw] says. “He is patient and persistent, and he chips away, and he may succeed eventually.”

“But are they going to listen to a [news] feature about why they’re wrong? I don’t think so.”

When someone does change their mind, it will probably be more like the slow creep of Shaw’s disillusionment with his guru. He left “the way most people do: Sort of like death by a thousand cuts.”

And on that note, please do share this post with friends, family members, and/or coworkers that you wouldn’t usually—if just one changes their mind, then the last two weeks(!) spent on it will have been worth it. And who knows? Maybe that person’s influence will ultimately lead to a school changing its uniform rules too.

Please also note that I’ve never taught in a Korean school, and haven’t taught Korean teens in over seven years, so I would really appreciate any feedback on anything in this post, especially if you have any recent experience at/with either. Thanks!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Girl’s Day and the New Lolitocracy: Part 3

Girl's Day Adorno(Source, edited)

Here’s the final part of this blogger’s post, which follows directly from where Part 2 left off (see here for Part 1). It’s a very good introduction to the origins of the Lolita trend in K-pop, and his earlier comments on Girl’s Day were very convincing, but unfortunately he makes some questionable generalizations here, especially about other girl-groups. On the other hand, what I disagreed with still got me thinking, and I learned a few things. I hope the same goes for readers too:

3. 아도르노의 문화산업론으로 본 롤리타 신드롬 / The Lolita Syndrome as seen through Adorno’s Culture Industry Theory

이러한 걸스데이의 노래와 활동에서 드러나는 롤리토크라시의 문제는 아도르노의 두 가지 관점에서 해석될 수 있다. 하나는 걸스데이와 같은 걸 그룹의 성장에 대한 문화적인 긍정적인 평가(즉, ‘남성 팬덤 문화의 형성’ 내지는 ‘대중음악에서 소외된 30-40대를 끌어들임으로써 10대에 치중되어있던 팬덤 문화의 편협성을 해소하고 나아가 문화적인 공동체를 형성했다’는 평가)가 사실은 기획사의 상업적인 목적 하에 철저하게 계획되어 그저 지금까지 개척되지 않았던 시장의 발견일 뿐이라는 점이다. 또 다른 하나는 이러한 걸스데이의 롤리토크라시의 성향은 “순응하지 않는 별종” 을 경제적으로 무능력하게 만들어 배제시키는 문화 산업의 획일화에 대한 강압에 의해 발생했다는 점이다.

The issue of Lolitocracy, revealed through Girl’s Day’s songs and promotional activities, can thus be interpreted through two of Adorno’s perspectives. One is that an optimistic cultural assessment on the growth of girl groups such as Girl’s Day (namely, ‘the development of a male fan culture’, or the evaluation that “by pulling those in their 30s and 40s in, who are ordinarily excluded from mainstream music, they have solved the narrow-mindedness of teen-focused fan culture, and have gone on to create a more comprehensive cultural community”.) cannot be true, as it is something that was thoroughly constructed to fit the commercial interests of entertainment companies; simply a market opportunity that had not yet been mined. The other assessment is that Girl’s Day’s demonstrated inclination towards Lolitocracy is something born out of the pressures of the standardization of a culture industry that seeks to alienate ‘any outliers that fail to conform’ by making them powerless financially.

Girl's Day School Uniforms(Source)

아도르노의 문화산업론에 따르면 문화산업에서의 다양성, 차이는 본질적인 차이가 아닌 소비자를 나누기 위한, 생산성의 극대화를 위한 하나의 도구일 뿐이다. 아도르노는 “어느 누구를 위해서도 무엇인가가 마련되어 있지만 그것은 누구도 그것으로부터 빠져나가지 못하게 하기 위해서다.”라고 밝힘으로써 문화산업의 다양성이 단순히 상업적인 의도에서 출발하는 도구적인 것이라는 사실을 밝히고 있다. 이런 관점에서 모든 대중 문화를 보면 모든 대중문화 현상들은 이 그 이면에 언제나 상업적인 의도를 내포하고 있으며, 그들이 쏟아내는 수많은 이미지와 상품들, 또한 그로 인해 파생되는 모든 현상들은 겉으로 보기에는 다양성의 확장으로 보일지 모르나 결국은 문화 산업의 논리 하에 소비자가 ‘구분’되고 ‘체계화’되는 과정일 뿐이다.

According to Adorno’s Culture Industry Theory, diversity or differentiation is simply another tool to classify consumers, thereby maximizing manufacturing ability, as opposed to an intrinsic difference. In his statement: “there is something prepared for anyone and everyone, but that is only so that no-one can escape from it”, he reveals the truth that any perceived diversity in the culture industry is essentially a tool driven by commercial motives. From this viewpoint, one can claim that commercial drivers underlie all pop cultural phenomena. The masses of images and products, and all further phenomena derived from them, may outwardly seem like growing diversity, but alas, only amounts to a process under the Culture Industry Theory, whereby consumers are classified and systemized.

또한 아도르노는 문화산업의 획일화의 원리도 지적한다. 그것은 문화산업의 자기보존적인 배타적인 성향인데 문화산업은 그와 다른 형태의 모든 문화산업을 ‘획일화’의 원리에 따르도록 강요한다. “사적인 문화독점” 안에서 모든 문화형태는 경제적인 논리의 심판에 따라 자연스럽게 시장에서 도태되며 이방인이 된다. 돈의 논리로 작동하는 문화산업에서 경제력은 생존력을 의미하며 결국 큰 주류와 다른 부류의 문화산업은 독점 문화산업의 폭력 앞에서 편입할 것인가 아니면 도태될 것인가 기로에 놓이게 된다.

Furthermore, Adorno looks to the principle of the standardization of the culture industry. This refers to the culture industry’s inclination toward self-preservation and exclusivity, as the industry stresses that all forms within the culture Adorno televisionindustry conforms to one, standardized system. Within a ‘private culture monopoly’, all cultural forms naturally die out and become outsiders, under the laws governed by economic principle.  In a system that operates on money, economic strength becomes synonymous with survival. Eventually, mainstream channels, as well as sub-classes of culture, are placed at a crossroads; either conform to the violence of the monopolized culture industry, or face extinction (source, right).

먼저 문화산업의 상업적인 목적하의 구분 짓기가 걸 그룹 문화에 어떻게 드러나는지 살펴보자. 먼저 걸 그룹 문화 산업의 배후에 감추어진 상업적인 의도를 이해하기 위해선 이러한 걸 그룹 문화의 발전에 있어 무엇이 연예 기획사들을 모두 걸 그룹 시장에 집중하게 만들었는지 확인하는 과정이 필요하다. 왜 갑자기 2005년 이후 걸 그룹 열풍이 불기 시작했고 모든 연예기획사가 그러한 사업에 뛰어들기 시작한 것일까? 이러한 질문의 해답은 바로 새롭게 떠오른 중장년층 팬덤 문화의 발전이었다.

First let us examine how the culture industry’s profit-driven action of classification manifests itself in girl group culture. In order to understand the commercial interests that underlie the girl group market, we must first acknowledge the process by which entertainment companies came to focus on the girl group market. What caused ‘girl group fever’ to suddenly break out in 2005, and why did all the entertainment companies collectively dive in to the same market? The answer lies in the newly-excavated base of ‘middle-age fan culture’.

(Source)

팬덤 문화가 형성되기 시작한 1990년대 이후부터 지금까지 팬덤 문화는 ‘청소년 문화’의 하위문화로 취급되어 왔고 더 나아가 청소년 문화 자체를 팬덤의 문화로 볼 정도로 팬덤 문화는 지금까지 청소년의 고유한 문화영역으로 간주되어 왔다. 그러나 2007년, 원더걸스를 시작으로 소녀시대, 카라, 아이유에 이르기까지의 새로운 유형의 걸 그룹들은 팬덤문화의 영역을 ‘삼촌팬, 넥타이 부대’라 불리는 중장년층으로까지 확대시키면서 팬덤 문화에 대한 기존의 상식을 무너뜨렸다.

Ever since 1990 when fan culture first began to form, it has been treated solely as a sub-heading of ‘teen culture’. In fact, up until now, fan culture has been considered almost interchangeable with ‘youth’ or ‘teen culture’, seen as an area of culture inherent to adolescents. It was only in 2007, starting with the Wonder Girls, and continued through Girls’ Generation, KARA, and IU, that the fan culture of girl groups expanded its territory to older generations. Collectively known as the ‘[Neck]Tie Troops’, or ‘uncle fans’, this new branch broke down existing notions of fan culture.

IU You and I Japanese Version(Source)

새롭게 떠오른 남성 팬덤 문화는 그 속성에서부터 그전 청소년을 중심으로 팬덤 문화와 확연한 차이를 보인다. 그들은 청소년들과 비교할 수 없는 소비력을 가진 주체들이다. 그들은 대부분 30-40대 중장년층으로써 한 국가의 생산력의 지표로써 안정적인 가정, 직장을 통해 그러한 생산력을 문화적인 컨텐츠에 소비할 수 있는 충분한 시간과 능력을 가진 주체들이다.

There are clear differences between the established youth-focused fan culture, and its newer, older counterpart. For one, [‘uncle fans’] possess a spending power that cannot even begin to be compared to that of teenagers. Generally aged between 30 and 40 years old, a class seen as the index by which a whole nation’s productive capacity is measured, their steady income and stable home environments allow them the necessary time and money to spend on cultural content.

Metro Busan 9 November 2009 Page 1James — The Korean media was making similar observations about middle-aged fans — of BOTH sexes — back in 2009. See here for my translation of the above article.

걸그룹 열풍의 시발점이었던 원더걸스의 ‘텔미’를 통해 발견된 이러한 삼촌 팬들은 문화산업에서 새로이 발견한 신대륙과 같은 소비처였다. 원더걸스가 ‘텔미’를 출시할 당시 “음반 산업은 사양 산업이 되는 것이 아닌가라는 비관적인 견해가 나올 정도로 ‘리메이크’ 방식이 판을 치는 진부한 음악이 주”를 이루고 있었고, 90년대를 풍미하던 10대 팬덤 문화를 기반으로 한 아이돌 시장도 음반판매방식에서 음원판매방식으로 변한 음악시장 내에서 점차 축소되고 있는 것이 현실이었다.

The culture industry’s discovery of this new-found niche of ‘uncle fans’ (resultant of the Wonder Girls song Tell Me) was akin to the discovery of a new continent in a commercial respect. At the time Tell Me was released, the industry was so dominated by stale music and clichéd ‘remakes’ that many were wondering whether the record business had become a sunset industry. The ‘idol’ market that had once ruled the 90’s from its foundation of teen fan culture was also fading, in a music industry that had made its shift from selling physical records, to the platform of digital sales.

[2000년 들어 디지털기술의 발전과 더불어 한국 음악계에서는 아이돌 스타들의 산업적 기반이던 음반시장이 몰락하고 음원시장으로 변화하는 구조적인 변화가 발생하였다. 이러한 상황 속에서 아이돌 스타들의 생존방식도 변화하게 되어 수직, 수평적 다각화를 통해 활로를 모색하던 중 연예기획사들은 이전까지는 다른 전략으로 새로운 유형의 아이돌을 등장시키게 된다.(김수아, 소녀 이미지의 볼거리화와 소비 방식의 구성, 미디어,젠더&문화, 2010 pp 83~84) ]

Soo-Ah Kim The Discourse of Uncle Fans with the Girl-Idol Group(Source)

[The years since 2000 have seen the fall of the record business, which had founded itself on ‘idol’ stars, as well as was a structural shift into the digital sales market, influenced by the advance of digital technologies. These circumstances forced idol stars to change their survival tactics, and entertainment companies endeavored to diversify themselves through vertical and lateral means. Meanwhile, in the midst of such attempts to find solutions, entertainment companies came out a new type of ‘idol’ that would rely on new approaches. (Sooh-Ah Kim, The Construction of Cultural Consumption Way: The Discourse of Uncle Fans with the Girl-Idol Group; Media, Gender & Culture, Vol. 15; 2010, p83~p84)]

이런 상태에서 발견한 왕성한 소비력을 가진 ‘삼촌팬’의 발견은 음악시장의 판도를 바꿔놓게 되고 2000년대 후반 ‘걸그룹 열풍’을 일으키며 가요계의 큰 변화를 가져오게 된다.

Under the circumstances, the discovery of ‘uncle fans’ (and their large amounts of disposable income) was an obvious game changer in the music business, triggering the onset of ‘girl group fever’ in the latter half-decade of the 2000s. This delivered huge changes to the pop music industry.

Uncle Fan Girls' Generation하지만 왜 갑자기 중장년층의 소위 ‘삼촌팬’들이 어린 아이들이 춤추고 노래하는 것에 대해 감응한 이유는 무엇일까?  여기에 대한 해답은 초창기 걸 그룹 열풍을 일으킨 SES, 핑클 과 현존하는 걸 그룹을 비교함으로써 찾을 수 있다. 가장 큰 특징은 구성원들의 나이가 현저히 낮아졌단 점이다.

However, what could explain the middle-aged class of ‘uncle fans’’ sudden, positive response to the tunes and dances of teenagers? This can be addressed by making a comparison between the earliest, original girl group success such as S.E.S. and Fin.K.L, with the neo-girl groups that exist today. The biggest difference of all is that the ages of their members have decreased, and markedly so (source, right).

걸그룹 열풍의 중심에 서있는 소녀시대는 2007년 당시 멤버 전원이 고등학생이었으며, 걸 그룹 열풍의 시초를 알린 원더걸스 멤버들의 나이는 15세에서 19세에 걸쳐 있었다. 뿐만 아니라 이후 나오는 2ne1, 카라, 걸스데이, 포미닛, 시크릿, 티아라, 애프터 스쿨에 이르기 까지 이전 SES, 핑클 세대와 달리 평균연령이 만 20세를 넘지 않거나 최소한 10대의 멤버를 포함하는 등 ‘어리다’라는 특징을 가지고 시장에 나왔음을 알 수 있다.

Back in 2007, when Girl’s Generation was standing at the epicenter of girl group fever, all of its members were high school students. Similarly, the members of the pioneering Wonder Girls had an age range of 15 to 19 years, and the girl groups that followed, such as 2NE1, Kara, Girl’s Day, 4Minute, T-Ara, and After School all debuted with a definitive ‘young’ factor. Unlike the S.E.S/Fin.K.L generation, these new groups boast an ‘average age’ that does not surpass 20, or at the very least, include one teen-aged member.

S.E.S. and FIN.K.L.(Sources: Left, right)

James — There are three big problems with the last two paragraphs:

1) Like in Part 2 where the author dubiously claimed that nearly 17 year-old Haeri and 17 year-old Minah of Girl’s Day were middle-schoolers, he is simply wrong about that ages of “the S.E.S/Fin.K.L generation” — not only were all members of both groups teenagers upon debut, with Shoo and Eugene of the former and Sung Yu-ri of the latter all 17, but there were many groups with even younger members before 2007, as discussed at Gusts of Popular Feeling. Instead, what was new was that young girl-group members’ dances and costumes were increasingly sexualized.

2) Even if the new groups mentioned did technically have teenage members upon their debuts (Bekah of After School was a woefully immature 19 years and 5 months for instance!), that does not make all the groups the same, and 2NE1’s, Kara’s, T-Ara’s, and After School’s “definitive young factor[s]” at debut — to the extent that they existed at all — can not be compared with, say, JYP’s decision (see below) to have then 15 year-old So-hee consistently giving the most sexualized performances of all the Wondergirls members (this was also the case with 15 year-old Hyuna, and was continued by Cube Entertainment when she later joined 4Minute).

3) Finally and crucially, by implying for the remainder of his post that the decreased ages of the girl-group members accounts for “the middle-aged class of uncle fans’ sudden, positive response to the tunes and dances of teenagers,” he:

a) Leaves you with the impression that Korean middle-aged men are all closet pedophiles, who jumped for joy at finally having girl-groups that catered to their sexual fantasies, and

b) Contradicts much of what he writes about Adorno and the dictates of the Culture Industry. In particular, 20 and 30-something girl-groups and female singers that promote sexually-assertive messages commensurate with their ages seem disproportionately targeted for censure or outright banning, in contrast to those that promote more immature, Lolita-like concepts of virginity, naivety, and passivity.

Or in short, while it’s not difficult to find the “bad girls” of K-pop out there if you wish (or “Pin-up grrrls,” I like to call them), it’s not like the Korean media tries to present a variety of gender and sexual roles for middle-aged uncle fans (or anyone) to choose from.

Continuing:

이러한 “미성년에 대한 금지된 욕망”에 대한 소구(召購)는 이전까지 흔히 공개적으로 시장화 되지 않았던 대중적인 무의식의 한 측면을 파고든 것이었다. 그 동안 대중예술계의 여성 이미지를 지배해온 “청순 코드나 섹시 코드는 식상해진지 오래”이므로 그런 와중에 등장한 풋풋한 여동생들이 단체로 발산하는 “대놓고 드러내지 않는 섹시함과 가시적으로 드러나는 귀여움”은 대중들의 욕망을 채어주기에 충분했던 것이다.

This targeted appeal at the ‘forbidden lust toward minors’ was hitherto an area that had never been openly commercialized, and sought to delve into a part of the public’s subconscious. Since the concept of ‘either wholesome or sexy’ had long gone stale, having been used for just about every portrayal of women in pop culture, the arrival of these fresh-faced girls, collectively projecting theirLolita (1962) Italian Photobuster implicit sexiness alongside their overt endearing qualities, was enough to satiate the public’s desires (source, right).

이러한 ‘미성년’임을 강조하는 걸 그룹들의 시장전략은 남성대중들 사이에 음성적으로 존재하던 ‘미성년에 대한 성애적 욕망’을 아무런 죄책감 없이 소비할 수 있게 만든 ‘박진영’의 상업적인 전략의 산물, 원더걸스에서 시작되었다.

This market strategy that seeks to emphasize these girls’ adolescence is the brainchild of Park Jin Young, who, through the Wonder Girls, created a product that would allow guiltless indulgence of the ‘covert sexual desire towards adolescents’ hiding in the male psyche.

본격적인 걸 그룹 열풍의 시작을 알린 원더걸스는 90년대 실험적인 ‘섹시’ 이미지의 대명사 박진영의 야심작이었다. 박진영은 90년대 파격적인 섹시이미지를 기반으로 ‘엘리베이터안에서’, ‘그녀는 예뻤다’, ‘ 방문에서 침대까지’ 등의 노래를 히트시키며 성장한 가수였다. 또한 그가 제작한 노래는, 박지윤의 ‘성인식’, 엄정화의 ‘초대’와 같은 곡으로 성적은 은유를 강하게 담고 있는 노래들이었다. 그런 그가 JYP란 이름으로 처음 내놓은 그룹이 원더걸스였다는 점은 원더걸스가 다분히 그의 성 적 상품화의 전략에 의해 제작되었음을 충분히 예견할 수 있는 부분이다.

The Wonder Girls, who kick-started the phenomenon of ‘girl group fever’, was the venture of Park Jin Young, an artist synonymous with the experimental ‘sexy’ image of the 90’s. Park Jin Young founded his singing career on the shock factor of his blatantly sexual image, with hits such as In the Elevator, She Was Pretty, and From the Bedroom Door to the Bed.  Additionally, the songs that he produced, some of which being Park Ji Yoon’s Coming-of-age Ceremony, and Um Jung Hwa’s Invitation, commonly relied on sexual metaphors. That he was the one to present the Wonder Girls as his first project under the moniker of ‘JYP’, and that this group was produced in line with his tactic of exploiting sex for commercial purposes, should come as a surprise to no one.

JYP Objectification(Sources: Left, right; see Korean Sociological Image #29 for a discussion of the posters)

결국 박진영은 원더걸스를 통해 대중들의 소녀에 대한 환상을 공공연히 투사하고 즐길 수 있는 통로를 만든 것이라 볼 수 있으며, 이러한 대중적 무의식을 공략한 그의 전략은 ‘텔미 현상’이라 불리는 30-40대 중장년층 팬덤문화를 만들며 ‘미성년에 대한 성 상품화’를 성공적으로 정착시켰다.

It can be said that Park Jin Young provided the public with a channel through which they could openly project and enjoy their fantasies toward young girls. Dubbed the ‘Tell Me Effect’, this stratagem targeted the public’s subconscious, and developed a fan culture in the 30s-40s age range, successfully launching the commodification of minors’ sexualities.

이러한 그의 전략은 마치 걸 그룹의 폭발적인 인기가 이전까지 대중가요에서 이방인으로 취급되던 중장년층을 대중문화의 영역으로 끌어들였다는 낙관론적인 견해가 얼마나 무지한 것인가를 확인시켜준다. 걸 그룹 중심의 대중가요의 흐름은 30대 중장년층의 문화적인 저변의 확대에서 기인하는 것이 아닌 그들의 음성적 성적 욕망을 자극하는 “각계각층을 위해 다양한 질의 대량생산물” 을 소비케 하기 위한 전략에서 나온 것일 뿐이다. 그저 지금까지 개척되지 않은 30-40대 중장년층의 남성시장이 ‘어리다는 이미지를 강조한 성적인 미끼’에 의해 개척 될 수 있다는 것을 확인한 선구자적인 박진영의 상업적 아이디어일 뿐이다. 다양성의 표면적인 모습은 결국 “세속적인 문화 산업 제작팀” 에 의해 특정 계층에 대해 소구하기 위한 허위적인 상품에 불과한 것이고, 아도르노의 생각대로 대중문화는 철저하게 상업적인 이윤의 논리 앞에 다양한 계층을 포함하기 위한 겉으론 다채롭지만 본질은 롤리타적 성애에 집착한 획일적인 “규격품” 에 지나지 않는다.

[Park Jin Young’s] strategy makes it clear how ignorant it would be to take a rosy view on the massive popularity of girl groups, and attribute to [the greater good] of integrating the previously-alienated older generation into mainstream pop culture. The trend towards girl group-focused pop culture is not something that is founded on a desire to expand the cultural base to include the older generation, so much as to appeal to their subconscious sexual desires; a stratagem to provide “mass-manufactured goods for all classes” for consumption. Simply put, it was a business idea thought of by Park Jin Young, who recognized that the as yet unacknowledged 30s-40s age bracket could be lured in, if using the bait of a sexual image that emphasizes the ‘young’ factor. To all intents and purposes, surface-level diversity is in reality little more than a spurious product, selected by a culture industry production team. Just as Adorno hypothesized, popular culture is strictly confined to the parameters of economic reasoning and commercial motives — in order to include all social strata, this product may don the disguise of diversity, but really amounts to no more than another standardized ‘off-the-shelf’ product, fixating on Lolita-esque lust.

Galaxy Pop Advertisement(See Korean Sociological Image #76: Gendered Innocence and “The Nation’s First Love” for a discussion of the above image)

James — While JYP certainly deserves his reputation, it has to be admitted that he didn’t sexualize Suzy of Miss A like he did So-hee of the Wonder Girls. Likely, all the better to exploit her reluctant role as the “nation’s little sister” however, as discussed briefly below.

또한 이러한 롤로토크라시의 걸 그룹의 흥행은 대중가요에 기존에 존재하던 걸 그룹들을 모두 ‘롤리토크라시’라는 가치에 기반을 둔 “획일화”의 산물로 만들어버렸다. 더 이상 걸 그룹들은 새로운 컨셉으로 나오지 않는다. 겉으로는 다양한 음악적인 양식과 스타일을 담고 있는 것처럼 보이지만 실상 그들이 홍보하는 것은 노래의 양식, 스타일보다는 멤버들의 어린 나이이며, 거기서 나오는 은근한 섹시함이다. 오직 바뀌는 것은 ‘어림’과 ‘섹시함’을 어떤 비율로 혼합 하였는가 이며 그 외의 모든 요소는 부차적이다.

What’s more, the success of girl groups ruled by Lolitocracy has forced preexisting girl groups in pop music into becoming subjects of Lolitocracy-based standardization. Girl groups no longer come out with new concepts. On the surface, they appear to be carrying a broad range of musical forms and styles, but in reality, what they are promoting is not their musical genres or styles, but the members’ young ages, and the implicit sexual connotations that this elicits. The only thing that changes from group to group is the ratio at which they mix ‘young’ with ‘sexy’, and all other factors are peripheral.

이러한 흐름은 논문에서 나온 걸스데이의 예처럼 이러한 흐름에 따르지 않는 그룹을 상업적으로 외면 받아 파산되도록 버려두도록 한다. 흐름은 더 큰 흐름을 낳고 새로움은 거대한 흐름에 휩쓸려 사라진다. 이러한 획일성의 흐름은 걸스데이를 기존 여성 락 그룹이라는 음악적인 독창성을 버리고 기존 흐름에 편승할 수밖에 없도록 만들었다. 이러한 예는 브라운아이드걸스, 써니힐 등 기존 모토를 버리고 하나같이 획일화되어버린 많은 걸 그룹에서도 확인할 수 있다.

Such trends, as exemplified earlier through the case of Girl’s Day, filter out non-conformers by leaving them to go bankrupt. These patterns birth wider currents, and innovation is swept away, never to be seen again.  The same current of systematization left Girl’s Day no choice but to rid themselves of their musical individuality (of being a female rock group) and get on the bandwagon, like everyone else. This pattern can be witnessed in many other girl groups such as the Brown Eyed Girls and Sunny Hill, both of whom gave up their original mottos and ended up conforming to the system.

James — Again the author really loses me here, as both groups (including the former’s sub-units) are well known for socially-progressive messages and defying the girl-group norm, with Sunny Hill only taking a small step towards the “mainstream” nearly a year after this post was written (albeit much to my regret!).

Brown Eyed Girls - Sixth Sense(Source)

 결론 / Conclusion

원더걸스 흥행으로 생긴 걸 그룹 흥행과 그 획일화의 블랙홀은 빠른 속도로 확장하고 있다. 또한 점점 노골적인 성적 어필을 암시하는 그룹들이 오빠, 삼촌 이미지에 직접적으로 소구하는 모습을 보고 있노라면 아도르노가 말했듯 대중문화가 “장사 이외에는 아무것도 아닌” “허섭스레기” 라는 사실을 너무도 잘 보여주고 있는 것 같다.

The black hole that is the success of girl groups as triggered by the Wonder Girls, and its standardization, is growing with considerable speed. Furthermore, looking at these groups that are becoming more and more aggressive in their sexual appeals to this specific [audience] of ‘oppas’ and ‘uncles’,  it’s all too clear that pop culture is indeed “garbage,” and “no more than profit-making,” just as Adorno claimed.

이러한 대중문화의 획일화의 문제는 비단 걸 그룹 시장에서만의 문제는 아닐 것이다. 텔레비전 오락방송, 드라마부터 라디오, 영화, 음악에 이르기 까지 모든 문화 분야는 그 획일화의 길을 걷고 있다. 할리우드 영화의 흐름을 담지 못한 영화는 ‘줄거리가 허술하다’라는 비난을 받으며 스크린에서 쫓겨나고 새로운 양식의 음악은 오로지 그런 음악을 찾아 소비하는 극소수의 사람들에게나 존재하는 것이다. 같은 내용의 수많은 컨텐츠들은 결국 같은 방식의 소비만을 강요하게 되고 대중들은 익숙해지고 무감각해지며 다른 것들에 대해 탐구할 만한 의지를 잃고 “영원한 소비자” 로 전락하는 것이다.

The issue of standardized pop culture can’t be a problem exclusive to the girl group market, however. Television entertainment shows and dramas, radio, films and music – they are all walking the same path towards standardization and conformity. Films that do not follow in Hollywood’s footsteps are criticized as having ‘a sub-par plot’ and are chased off the screen, and new styles of music only ever reach the small minority who actively seek to consume them.  The same old material gets replicated innumerably, all pushing the same methods of consumption. The masses become accustomed to it, numb, having lost their will to discover anything new, and gradually degenerate into ‘eternal consumers’.

하지만 걸 그룹 문화에 있어 획일화의 문제에 앞서 하나 더 주목해야 할 것은 이러한 문화산업이 팔고 있는 가치가 “미성년의 성”이라는 점이다. 청소년이 아무리 겉보기에 육체적으로 성숙하였다고 할지라도 그러한 이유로 성인 사회에 존재하는 성적 소비의 대상으로 여긴다는 것은 어불성설이다. 하지만 안타깝게도 돈에 혈안이 된 문화산업의 생산자들은 이제 성 개방 풍조를 등에 업고 예술이라는 이름하에 보호받아야 할 ‘미성년의 성’마저 상품화했다. 그들은 이러한 소비에 대한 죄책감을 희석시키기 위해 ‘삼촌팬’, ‘국민 여동생’이라는 신조어를 만들어 내며 문제가 있는 사안마저 교묘한 방법으로 소비되도록 포장하며 가공했다.

Having said this, more salient than the criticism of standardization in girl group culture is the fact that the very value being sold by the culture industry is the sexuality of minors. No matter how mature teenagers may appear physically, it is ridiculous to assume that we may consider them appropriate subjects of sexual consumption in an adult society. But regrettably, the money-crazed manufacturers of the culture industry have now commodified even the sexuality of minors, something that should be protected in the name of art, and pass it off as an opening trend. In an attempt to justify the guilt that follows such problematic consumption, they have taken to creating neologisms such as ‘uncle fan’ or ‘nation’s little sister’ —  thus, taking even a controversial issue such as this, and slyly packaging it into readily-consumable products.

걸그룹 전성시대의 소녀 아이돌은 서슴없이 몸매를 강조하는 일본식 교복 의상을 메인 테마로 하여 데뷔하며, 짧은 의상과 몸의 움직임과 선을 강조하는 춤을 춘다.

The young female ‘idols’ of the girl group golden age debut wearing costumes reminiscent of Japanese-style uniforms which unscrupulously accentuate their figures, and perform dance routinesWondergirls So-hee GIF that are choreographed to emphasize their skimpy outfits as well as the movements and silhouettes of their bodies (source, right).

이러한 의도되었거나 우연인 것처럼 가장된 성애적 이미지들은 결국 대중들의 시선을 청소년에 성에 집중시킴으로써 마땅히 성적으로 보호받아야할 청소년을 위험에 노출시키고 있는 것이다.

Such sexual portrayals, whether explicit, or construed to appear ‘accidental’, draw the eye of the public to the sexuality of minors, and as a result [these girls] become exposed, where sexuality is concerned, to the very dangers from which they should rightfully be protected.

최근 빈번하게 발생하는 청소년성범죄문제와 근래에 발생한 아동성범죄과 이러한 대중문화의 양상과 직접적인 관계가 있다는 연구는 아직 존재하지 않으나 최근 들어 급속도로 증가하는 청소년성범죄율과 걸 그룹 문화의 성장률을 비교해볼 때 이러한 성상품화 전략이 청소년성범죄와 무관하다고 보기 힘들게 만든다.

So far, no existing studies can confirm a direct correlation linking the above-mentioned aspects of popular culture with the issue of rising rates of now-frequently occurring juvenile sex offenses and of recent child sex offenses. However, upon examining the ever-increasing crime rates in juvenile sex offense cases against the surge of girl group culture, it is difficult to conclude that such sex-peddling [commercial] strategies would have zero relation to juvenile sex offenses.

James — To the best of my knowledge, rates are not rising, and only appear to be so due to sensationalist reporting. Certainly this was the case in July 2010 at least, when the Korean media sparked the still-continuing, albeit very belated and necessary mania about child sex offenses.

요란한 음악과 점점 화려해지는 대중문화의 이면에 점점 더 희석되는 성윤리의식이 보인다. 우리는 어쩌면 이런 식으로 우리 사회의 반드시 지켜야할 가치를 가벼운 유흥과 교환하며 살아가고 있는지도 모른다. 언젠간 이러한 걸 그룹 열풍도 끝날 테지만 걸 그룹 문화가 제시한 ‘미성년도 성적 대상이 될 수 있다’는 무너져 버린 성 의식은 오랫동안 대중들의 의식 속에서 수많은 윤리문제를 쏟아내며 지속될 것 같다.

Looking past the flashy music of pop culture that continues to be more and more extravagant, one can see the disintegration of [healthy] attitudes towards sexual ethics. It seems that we are perhaps letting crucial sexual values in society slide, in exchange for a bit of light entertainment. ‘Girl group fever’ will pass someday, but this flawed attitude presented by girl group culture (the notion that minors may be appropriately thought of as objects of sexual desire) will surely continue to raise a plethora of ethical concerns in the collective consciousness of the public for a long time yet (end).

(Thanks very much to Janne Song for translating Part 3!)

Related Posts:

So Hot by the Wondergirls (원더걸스): Lyrics, Translation, & Explanation

Consent is Sexy, Part 3: Female President by Girl’s Day #FAIL

Korean Girl Rockers, Defying the Stereotypes

Korean Sociological Image #76: Gendered Innocence and “The Nation’s First Love”

Reading the Lolita Effect in South Korea, Part 2: The role of K-pop and the Korean media in sexual socialization and the formation of body image

Ajosshis & Girls’ Generation: The Panic Interface of Korean Sexuality

What did Depraved Oppas do to Girls’ Generation? Part 1

“Cleavage out, Legs in” — The Key to Understanding Ajosshi Fandom?

The Origins of “Ajosshi Fandom”?

Girl’s Day and the New Lolitocracy: Part 2

(Source)

Frankly, all too many things come to mind when I see this picture of Girl’s Day from late-2010…but “Lolitas” isn’t one of them. Even if Haeri, second from left, did happen to be 16 at the time. Minah in the center, 17.

Fast-forward to March 2011 though, and the black leather, guitars, and bar setting of Nothing Lasts Forever would be ditched for uniforms and classrooms in Twinkle Twinkle, the sass for aegyo and pining after Oppa. By July, Girl’s Day would appear in the sickly-sweet Hug Me Once too, K-pop’s first music video to have a dating sim version.

Following on from Part 1, Part 2 of this blogger’s post is a very convincing account of this transformation over 2011, and makes you wonder how many fans they lost as a result (or, more cynically, how many more they gained). Also it takes little persuading to believe that many dating sims involve male characters selecting from a variety of youthful, even underage girls, and that it’s very telling that Girl’s Day would choose to replicate one.

The Lolita Effect M Gigi DurhamBut really, it was their (now former) management company Dream T Entertainment that made the decision, so one criticism of the blogger is that he makes no distinction between the company and the group, despite members’ autonomy and consent being crucial for determining if they’re being sexually objectified or not (however, a dating ban and working conditions like these leave little doubt that they were indeed objectified). Another is his use of sweeping, take-his-word-for-it generalizations about lolicon and its popularity with otaku, which I’d wager readers familiar with Japanese popular culture will take issue with. Added to his sloppy, undefined, and interchangeable use of the terms “Lolita complex,” “Lolita syndrome” and the very rare “Lolitocracy” in Part 1, doing the same with a fourth Lolita-related term needlessly detracts from his arguments (source, right: author’s scan).

It was hypocritical of me to complain about a lack of definitions in Part 1 though, without providing my own. So, let me end this commentary here by offering what I took “The Lolita Effect” (which I think covers all the blogger’s related terms) to mean back at about the same time Dream T Entertainment decided to put it in action with Girl’s Day, based on my reading of the book of the same name by Meenakshi Durham:

…In short, it is the natural consequence of various industries’ (fashion, cosmetics, cosmetic surgery, diet-related, food, and so on) need to build, expand, and maintain markets for their products, which obviously they would do best by — with their symbiotic relationship with the media through advertising — creating the impression that one’s appearance and/or ability to perform for the male gaze is the most important criteria that one should be judged on. And the younger that girls learn that lesson and consume their products, the better.

Update 1 — Three things I should also mention:

1) Despite everything I’ve written about Girl’s Day, I’m hardly a hater, and I confess Female President is *cough* a bit of a guilty pleasure of mine, especially *ahem* that move at 0:51 in their performances (not so much in the MV though — their garish costumes put me off):

2) While they’re certainly sexually objectified in Female President, and likely will continue to be for their new mini-album to be released next week, it’s difficult to describe them as being portrayed as Lolitas now either. So, it appears further changes to their “concept” were made after the blogger wrote in August 2012, and I’ll investigate for a future post (can any fans provide any pointers?).

3) All that said, Nothing Lasts Forever just ROCKS (pun not intended), and is the only song of theirs I have on my MP3 player. If you haven’t heard it yourself, stop what you’re doing right now…then share my lament for Girl’s Day’s missed opportunity to stand out from most other girl-groups (and empathize with female indie groups that have to grapple with the same dilemma):

Update 2: For what it’s worth, leader and lead-vocalist So-jin recently expressed her discomfort with the group’s “cute concept.”

Taking up the translation directly where Part 1 leaves off:

(3) 걸스데이의 ‘MAXIM’ 화보 촬영 / Girl’s Day’s MAXIM Photoshoot

걸스데이의 성 상품화 방식은 반짝반짝 이후노래 뿐 아니라 다른 영역으로까지 확대된다. 그 중 대표적인 것이 걸스데이의 MAXIM화보촬영인데, 이러한 움직임은 걸스데이의 그룹전략이 성상품화 방식으로 흐르고 있다는 것을 극명하게 보여주는 사례가 된다. 걸스데이는 2011년 3월 반짝반짝 발매로 흥행을 거두고 있는 상태에서 걸 그룹 중 이례적으로 맥심(Maxim) 이라는 성인잡지에 모델로 출연하게 된다.

In addition to Twinkle Twinkle, Girl’s Day utilized a strategy of sexual objectification in many ways since. Out of these, their photoshoot for Maxim was both the most typical and most strongly demonstrated their shift in concept. They were chosen over other girl groups on the basis of the exceptional success of Twinkle Twinkle released in March.

맥심은 전형적인 성인 남성 잡지로 노출 수위가 높은 사진과 선정적인 내용을 담고 있는 잡지이다. 상반신이나 하반신을 의도적으로 노출시키는 포르노성 화보 뿐 아니라 특정 부분에서는 여성의 전라(全裸)의 신체가 노출되는 화보도 게재되고 있으며 그 내용도 선정적인 것이 많을 뿐더러 직접적인 성관계를 다루는 부분도 잡지 안에 상당부분 존재한다.

Girl's Day Maxim Minah Theodor Adorno(Sources: left, right)

Maxim is a typical adult men’s magazine with an emphasis on pictures and sexual content. It doesn’t just have pornographic pictures with people’s upper or lower bodies willfully exposed, but publishes pictures of completely nude females and its contents deal mostly with lewd topics or are directly about sexual relationships. [James — I haven’t seen a copy in five years, but describing it as something akin to Playboy is a bit of an exaggeration surely? Either way, see here for pictures of the Girl’s Day shoot]

Girl's Day Maxim Hyeri이러한 성인잡지에 10대 걸 그룹이 화보의 모델로 출연한다는 것은 사회적으로도 문제가 되는 일이었음에도 불구하고 걸스데이는 화보촬영을 감행한다. 2011년 5월호 maxim 속 공개된 걸스데이의 화보는 흰색 셔츠에 짧은 바지를 입어 ‘바지가 없는 듯한’ 설정의 컨셉, 소위 ‘하의실종패션’이라는 컨셉과 더불어 상반신 노출이 심한 의상과 선정적인 자세로 잡지에 실리었다. 그 당시 미성년자인 멤버가 둘(방민아, 이해리)이 있었음에도 불구하고 진행된 이 화보촬영은 성인문화의 중심인 성인잡지에 미성년자를 놓음으로써 롤리타 콤플렉스를 이용한 ‘미성년의 성’을 상품화한 극단적인 예라고 볼 수 있으며, 성 개방 풍조에 편승하여 ‘미성년의 성’을 상품으로 공략했다는 점에서 그전까지 노래에서 암시적으로 제시된 성 상품화 전략이 노골적으로 드러나는 부분이라고 볼 수 있을 것이다.

Although problematic, teenage members of Girl’s Day were included in the photoshoot for the May 2011 edition. Members dressed in white shirts and very short pants in a “disappearing pants” concept, which also excessively exposed their upper bodies and placed them in sexually suggestive poses. Using two underage members — Minah (17 years 11 months at the time of release; see above image), Haeri (16 years 10 months; above-right {source}) — in a photoshoot as the focus of an adult magazine is an extreme example of the Lolita complex, and shows that Girl’s Day were blatantly using it as a marketing strategy, rather than just hinting at it previously in songs and music videos.

Update 3: I forgot to mention that despite laws against it, Korean authorities have long turned a blind eye to sexualized images of minors in the media. Consider what I wrote about the marketing of Samaria/Samaritan Girl (2004) back in 2009:

Consider the two promotional posters above from 2004, featuring Kwak Ji-min (곽지민) and Han Yeo-reum (한려름) respectively. Never mind that Kwak is topless, and as a minor when the picture was taken, meant that it was technically illegal; as this case with a 14 year-old in January and this case with an 18 year-old earlier this month demonstrate, the Korean authorities still seem strangely reluctant to prosecute this sort of thing. Rather, the point is that far from discouraging one from having sex with minors, both posters seem to be positively encouraging it.

Continuing:

(4) ‘반짝반짝’ 이전 작품과의 비교 / Comparing Twinkle Twinkle to Girl’s Day’s Previous Works

이러한 걸스데이의 성 상품화 전략은 2011년 3월 ‘반짝반짝’이 나오기 전까지의 음악적 색깔과 ‘반짝반짝’이후의 음악적 색이나 성향이 어떻게 달라졌는지를 살펴보면 그 의도를 더욱 명확히 확인할 수 있다. 걸스데이의 초기 형태는 지금과 같지 않았다. 초기 활동 당시 여성 락 밴드를 표방하여 시작한 걸스데이는 새로운 멤버 교체 이후 ‘잘해줘봐야’라는 밴드 락 중심의 음반으로 활동하고 있었다. 가사의 내용 또한 제목에서 알 수 있듯이 반짝반짝과 이후 노래에서 볼 수 있는 풋풋한 사랑에 대해 다룬 것과 상반되게 배신과 복수를 다루고 있으며 강력한 비트와 단조 중심의 선율로 무거우면서도 강렬한 여성 락 그룹의 이미지를 보여주고 있었다. 멤버들의 의상 또한 강한 느낌의 노래와 어울리는 검은색 가죽옷과 팜므파탈적인 소품이 주를 이루었으며 클럽과 밴드 무대를 배경으로 한 뮤직비디오에서도 각 멤버는 있는 힘껏 드럼과 기타를 치거나 수화기를 세차게 던지거나 망치로 특정 대상을 치는 등 다소 과격하고 강한 느낌을 연출하고 있다.

If you compare Girl’s Day’s style of music before and after Twinkle Twinkle, their new sexual objectification strategy is clear. They are now very different to when they started. At the beginning, after the sudden membership changes, they emerged as a girl rock group with their song Nothing Lasts Forever. Rather than Twinkle Twinkle, which was about a new love, this song’s title and contents were about betrayal and revenge, with a rhythm in minor chords. The music video set in a bar with a stage in the background, the members give off a strong femme fatale vibe with their black leather clothes, their powerful working of guitars and drums, and hitting of hammers [James — inflatable hammers that is, but point taken about the very different vibe!] and violent throwing of phone receivers.

하지만 이러한 ‘잘해줘봐야’의 컨셉은 당시 걸 그룹의 기본적인 형태와는 상이한 것이었다. 그 당시 소녀시대와 원더걸스를 중심으로 ‘어리다’는 컨셉 하에 수많은 그룹들이 ‘어느 그룹에 평균연령이 더 어린가?’, ‘어느 그룹에 더 어린 멤버가 있는가?’로 경쟁하며 어리면서도 은근하게 성적으로 어필하는 능력이 인기 있는 걸 그룹으로 평가되는 시기였다.

However, at the same time that they had this concept, the standard for girl groups was very different. Centered around the Wondergirls and Girls’ Generation, they competed against each other and were judged on the basis of their youth (Which group had the youngest average age of members? Which group had the youngest member?), with an implicit sexual appeal on that basis.

기존에 존재하던 자기만의 음악적 색을 띠는 가수들은 브라운관 너머로 사라지고 ‘어림’과 ‘섹시함’이라는 다소 모순적인 가치를 얼마나 훌륭하게 배합한 걸 그룹들이 가요계를 점령하고 있었다. 이러한 상황에서 다소 성숙하고 반항적인 이미지의 걸스데이의 초기 컨셉은 이러한 흐름과는 상이한 매우 ‘이질적인’ 컨셉이었다.

In this environment, girl-groups with different styles soon disappeared from the airwaves, while those that focused on the (actually contradictory) combination of youth and sexiness soared ahead. Unfortunately, Girl’s Day’s original concept directly defied this trend.

하지만 이러한 이질성은 결코 강점이 되지 못했다. 문화산업의 시스템은 너무나도 확연하게 획일화를 요구하고 있었고 그 획일화에 순응하지 않는 그룹은 경제적인 무능력자가 되어 사라질 수밖에 없었다. 이러한 상태에서 걸스데이는 결국 데뷔 초기의 그룹 컨셉을 완전히 버리고 걸 그룹 문화의 거대한 양식의 흐름 편승할 수밖에 없었고, ‘반짝반짝’에서 완전히 새로운 컨셉으로 재탄생되게 된다. 거친 느낌의 가죽 자켓은 교복으로 바뀌었고 노래의 분위기는 천진하고 가볍게 변했다. 가사는 더 이상 반항을 말하지 않으며 순종적이고 연약한 소녀의 모습만을 그리게 된다. 이러한 이미지 변신을 시작으로 걸스데이는 안정적인 팬층을 확보하며 걸그룹시장내에 견고한 입지를 굳히게 된다.

This difference couldn’t be sustained. The culture industries demanded standardization, and groups that couldn’t adapt ultimately disappeared. Because of this situation, Girl’s Day had to completely do away with the concept they debuted with and join the girl-group bandwagon, coming up with the completely new concept of Twinkle Twinkle. The leather jackets were done away with in favor of school uniforms, the atmosphere now one of light naivete. The lyrics were no longer about rebellion, but stressed being meek, obedient, weak and frail girls. This image change helped give them a secure fanbase and cemented their entrance in the girl-group market.

이러한 걸스데이의 음악적 양상의 변화에 따른 인기의 변화는 ‘어린 이미지’가 걸 그룹 문화에서 얼마나 핵심적인 요소로써 작용하고 있는가를 잘 보여주는 것이다. 비록 멤버들 중 어린 멤버가 있다고 할지라도 그 멤버가 성적 어필을 하지 않는 컨셉인 ‘잘해줘봐야’같은 노래는 대중들의 관심을 끌 수 없다. ‘반짝반짝’처럼 ‘미성년의 성’을 직접적으로 다루고 언급하는 노래만이 대중 걸 그룹 문화에서 살아남을 수 있다. 위에서 살펴본 이러한 면들은 걸 그룹에 팬들이 반응하는 이유가 그들의 ‘미성숙한 성’에 있는 것이라는 사실을 보여주며 이것이 현 걸그룹 문화의 거대한 흐름이라는 사실을 잘 보여주고 있다.

This [successful] change by Girl’s Day demonstrates that a girl-groups must have a youthful image at their core in order to survive. Also, despite having adolescent members in their group, the lack of sex appeal in Nothing Lasts Forever [James — I beg to differ; he means a Lolita-like sex appeal] meant that it went unnoticed by the media — only songs like Twinkle Twinkle that directly refer to or take advantage of teenage sexuality will gain attention. They are also the only kinds of songs that get a reaction from fans, and, combined, demonstrate how strong this trend is.

Girl's Day Lolita Transformation(Sources: top, middle, bottom)

<사진 2> 위 두 사진은 걸스데이의 반짝반짝 이전과 이후 스타일이 얼마나 크게 변화했는지 보여준다. 맨 왼쪽 사진은 ‘잘해줘봐야’ 활동 당시 모습으로 락 밴드 느낌의 강하고 터프한 이미지로 활동했음을 잘 보여준다. 중앙 사진은 ‘반짝반짝’의 컨셉사진으로 ‘girl’s day school’이란 마크와 교복을 변형한 형태를 통해 그룹 멤버의 ‘어린’ 이미지를 강조한 모습한다. 두 컨셉의 변화는 롤리토크라시의 양상으로의 변화가 잘 드러난다.. 세 번째 사진은 ‘한번만 안아줘’의 컨셉사진으로 하얀 드레스와 순백의 배경으로 ‘잘해줘봐야’와 완전히 상반되는 ‘여성성’을 강조하는 컵셉을 기반으로 하고 있다. 걸스데이는 ‘반짝반짝’의 흥행성공으로 걸스데이는 완전히 방향을 전환하여 기존 컨셉을 버리고 ‘어린 이미지’와 ‘미성년의 여성성’을 강조하는 이미지로 탈바꿈하였다. (사진출처: “걸스데이”, 구글)

Caption: These three pictures show the evolution in Girl’s Day’s style. In the first from Nothing Lasts Forever, they give off the image of a strong, tough, rock band. In the middle, a concept photo for Twinkle Twinkle, the new emphasis on members’ youth with the “Girl’s Day School” banner and school uniforms can be seen. Finally, with Hug Me Once, the complete transformation from Nothing Last Forever is evident, with a virgin-white background and dresses and an emphasis on women’s sexuality. Twinkle Twinkle was such a hit that Girl’s Day completely did away with their old image, and instead stressed a youthful image and adolescent girls’ sexuality.

(5) 걸스데이의 ‘한번만 안아줘’ / Girl’s Day’s Hug Me Once

이러한 양상은 이후 2011년 7월 ‘반짝반짝’ 이후 연이어 출시된《Everyday》의 타이틀곡 ‘한번만 안아줘’에서 완전히 고착화되었음을 보여준다. 제목에서부터 다소 자극적인 느낌의 이 곡은 걸스데이의 음악이 완전히 ‘잘해줘봐야’의 컵셉에서 ‘반짝반짝’의 컨셉(즉, 귀엽고 깜찍하지만 또 한편으로는 성적인 어필을 하는 컨셉)으로 전환되었음을 보여주는 곡이다. 이 곡에서는 이전 ‘반짝반짝’에서처럼 직접적인 미성년에 대한 암시, 즉 교복이나 학교 같은 컨셉은 취하고 있지 않지만 뮤직비디오와 가사에서 아동성애적인 장치를 충분히 보여주고 있다.

Girl’s Day’s adherence to this new concept in Twinkle Twinkle was confirmed in their follow-up song Hug Me Once, the title-track to their second mini-album everyday — from the title to the music, it clearly gives off the same feeling of cuteness and preciousness on the one hand, and sex appeal on the other. Although it lacks the school uniforms and school-like setting of Twinkle Twinkle, the music video and the lyrics still hint towards adolescent sexuality through a variety of devices.

이 곡에서 특히 뮤직비디오가 상당히 특징적이다. 최초로 시도된 3개의 개별화된 뮤직비디오는 공식 발표 3일전 세 개의 뮤직비디오를 암시하는 intro 티져 영상을 통해 공개되어 많은 사람의 주목을 받았다. 3개의 뮤직비디오는 ‘한번만 안아줘’라는 하나의 곡을 가지고 3가지 다른 타입, Dance ver, Game ver, MV로 이루어져 있다. 감상자는 DVD의 영상선택방식을 이용하여 화면을 마우스로 클릭하여 다른 모드의 뮤직비디오를 시청할 수 있다. 이러한 뮤직비디오 방식은 이전까지 전무했던 뮤직비디오 양식이었다는 점에서 언론에 많은 관심을 받았으며 매우 획기적이라는 평가를 받게 된다.

The music video was also groundbreaking, and gained a lot of attention in the media, as three days before the official release, a teaser video hinted that there would be three versions: a dance version, a game version, and a typical music video. Viewers would be able to select between them and within each via menus and clicking options like when using a DVD.

여기서 우리가 주목할 것은 세 개의 뮤직비디오 중 Game version이다. Game version은 3개로 뮤직비디오를 분할한 것만큼이나 매우 실험적이고 도전적이었는데, 그 이유는 뮤직비디오의 Game ver이 일본 애니메이션 산업에서 파생한 ‘연예시뮬레이션’ 게임의 양식을 따랐다는 점에서이다.

Girl's Day Dating Sim(Sources: top, bottom)

Out of the three, the game version was the most noticeable and challenging to make, as it derived from a “dating sim” [lit. “Lovers’ simulation”] model used in the Japanese animation industry.

[연애 시뮬레이션 게임은 연애를 모방한 게임 장르의 하나로, 코나미에서 제작된 도키메키 메모리얼 시리즈에 근본을 두고 있다. 주로 주인공이 남성이고 연애 상대로 미소녀들이 등장하므로 미소녀 연애 시뮬레이션이라고도 한다. 대한민국에서는 이 말을 줄여서 미연시라는 용어를 만들었는데, 이 용어는 원래 뜻을 넘어서 미소녀 게임을 총칭하는 말로 쓰이고 있다. 이러한 연예시뮬레이션게임은 일본의 만화, 애니메이션 문화와 함께 발달하여 1차원적 감상에서 벗어나 만화 캐릭터와 실제로 상호작용 함으로써 “세계와 삶에 대한 종합적 체험을 갖는 것이 이제 불가능한 상태에서 오직 시각적인 체험의 형식”으로 경험이 가능한 오타쿠 문화에 주체의 의식을 반영할 가능성을 제시한  산업이다. [(김홍중, 심보선, 실재에의 열정에 대한 열정,한국문화사회학회, 문화와 사회, 제4권 2008.5, pp.114-146 )]

The dating sim genre is derived from the Tokimeki Memorial series by Konami. In them, the subject is usually male, the object of his affections female, and often underage; in Korea the name for such games has been shortened to mi-yeon-shi, and has come to encapsulate all games involving underage characters. Building upon Japanese comics, animation books, and the otaku culture industry it goes beyond passive viewing to an interactive experience with the characters, “giving a more holistic, lifelike experience, which changes the impossible to a visual form” [James — Apologies, but I found the second half of this paragraph exceptionally difficult; this is my best guess]. (Kim Hong-joong and Shin Bo-seon, “The Passion of the Passion of the Real: The Poetry and Poetics of Miraepa,” Culture and Society, The Korean Association for the Sociology of Culture, Volume 4, May 2008, pp. 114-146.)

Game ver 뮤직비디오는 잠에서 깨어난 1인칭 시점의 화자가 걸스데이 멤버 한명 한명과 여러 장소를 이동하며 데이트를 한다는 내용으로 구성되어 있다. 뮤직비디오는 시작부터 ‘insert coin’이라든지 게임등급표시 등의 표시를 넣어 게임임을 강조하는데 뮤직비디오 전 프레임에 ‘연예시뮬레이션’게임에 사용되는 겉 테두리와 사각형의 말 상자 그리고 새로운 캐릭터가 등장할 때마다 팝업(pop up)되는 간략한 신상소개 상자 등은 완전히 뮤직비디오의 내용을 연예시뮬레이션게임에서 차용했음을 보여주는 면이다. 뮤직비디오의 주인공, 1인칭 대상은 손과 발만 노출하여 각 멤버들과 손을 잡거나 함께 걷는 등의 모습을 보이는데 이것은 간접체험으로써의 한계를 극소화 시키려는 연예시뮬레이션의 ‘비매개’의 속성을 이용한 흔적이라고 볼 수 있을 것이다. 그리고 5명의 멤버와의 데이트가 끝나게 되면 화면이 바뀌면서 5명의 멤버중 한명을 고르라는 선택화면이 나오게 되는데 이러한 설정 또한 연예시뮬레이션의 요소를 그대로 가져왔다고 볼 수 있다. 이 마지막 화면은 또 5개의 개별엔딩으로 구성되어 있어 감상자의 선택에 따라 개별엔딩으로 연결된다.

The game version of the music video is told from a first-person perspective, in which the viewer goes on separate dates with each member of Girl’s Day in a variety of different locations. It uses many elements common to dating sims, including: the use of an “insert coin” text; a frame or border around the screen; pop-up speech bubbles with simple introductions to the members; and only having the subject’s hands and feet visible, making his presence indirect but also more realistic. Another borrowed element is having a screen with all five members appearing at the end, with different endings [to each date] appearing depending on which member is selected.

James — Compare the June 2009 Tell Me Your Wish by Girls’ Generation, the group most strongly associated with the Lolita effect in Korea:

여기서 주목할 점은 이 뮤직비디오의 양식을 단순히 재미있는 뮤직비디오 아이디어로 보기 힘들다는 점이다. 왜냐하면 뮤직비디오가 차용한 일본 연예시뮬레이션 게임이 오랜 시간동안 ‘롤리타 콤플렉스’의 해소처, 즉 로리콘 문화의 중심으로 간주되어왔다는 사실 때문이다.

It is difficult to dismiss the music video as simple fun, for the lovers’ animation genre it so heavily borrows from has long been considered the natural home of the Lolita complex, and a natural fit with lolicon comics.

James — Given that natural fit, I expected to find a great deal of academic sources that discussed both, but to my surprise didn’t find any at all. Can any readers fill in the gaps? Lacking any expertise myself, I’m wary of relying on media sources that tend to have a “The Crazy, Perverted Japanese” undercurrent to them, but on the other hand it’s true that I can’t think of many other countries where events like this would ever happen, even if foreign media outlets do exaggerate their popularity.

연예시뮬레이션게임은 주로 애니메이션에서만 등장하는 캐릭터를 게임화시킴으로써 사용자와 상호작용할 수 있게 한다는 것이 게임의 취지이다. 사용자는 캐릭터를 사용자의 주체적인 내러티브에 집어넣음으로써 캐릭터와의 개별적인 경험을 형성함으로써 현실에서 만날 수 없는 미소녀와 연애를 함으로써 대한 대리 만족을 경험하게 한다. 연애시뮬레이션 게임은 그렇기에 현실에서 접하기 힘든 어린 미소녀를 주 대상으로 삼아왔으며 일본 로리콘 문화에 핵심적인 산업으로 자리 잡게 된다.

The purpose of dating sims is for the viewers to interact with ‘gameized characters, and to give them independent narratives and experiences with them. The underage characters are a proxy for something they are unable to have in real life, and are why lovers’ animation games are at the core of the Japanese lolicon comics industry.

TV 아사히, 3차원 미소녀 아이돌 vs 2차원 미소녀 캐릭터(“TV 아사히, 3차원 미소녀 아이돌 vs 2차원 미소녀 캐릭터? / TV Asahi, 3rd level underage idols vs. 2nd level underage characters?” — just some of the unfamiliar terminology I had struggle with here! Source)

그런 점에서 연예시뮬레이션게임의 모델을 뮤직비디오에 차용했다는 사실은 단순히 뮤직비디오의 재미를 위해 제작하였다고 보기는 힘들게 만든다. 연예시뮬레이션 게임이 로리콘 문화에서 2차원의 어린 캐릭터와 상호작용하기 위한 욕망을 기반으로 만들어졌다는 점을 기억할 때, 뮤직비디오의 제작자가 이러한 요소를 인지하지 못한 채 뮤직비디오를 만들었다고 보기는 힘들다. 결국 이러한 점을 종합해 보면 ‘한번만 안아줘’의 뮤직비디오는 로리콘 문화와 같은 방식으로 ‘미성년에 대한 성애적 욕망’에 호소하여 성을 상품화하는 전략이라고 볼 수 있으며, 또한 뮤직비디오를 통해 그러한 문화에 익숙한 대중들, 즉 로리콘 문화에 익숙한 소위, ‘오타쿠’들을 직접적인 소비자로 설정하여 성 상품화하려는 제작자의 의도가 드러난다고 볼 수 있다.

In that regard, it is difficult to describe it as a simple music video. Also, when you remember that dating sims and lolicon comics are produced to stimulate interaction with and sexual desire for fictional underage characters, it is difficult to believe that the producer was unaware of that. In the end, by using elements similar to those in lolicon comics in the music video for Hug Me Once, and calling for a sexual objectification strategy based on sexual desire for underage girls, it is apparent that this music video was produced for the direct consumption of those most familar with lolicon comics, the otaku.

이러한 뮤직비디오의 구성과 더불어 곡 자체에서도 앞선 ‘반짝반짝’에서처럼 미성년임에도 성적인 어필을 하는 많은 부분을 발견할 수 있다.

Along with these elements, Hug Me Once shares many with Twinkle Twinkle that are based on a sexual appeal of underage girls.

‘한번만 안아줘’의 가사는 A-B-C-A-B-C-A-D 형태로 ‘한번만 안아줘’라는 말이 반복적으로 A 부분과 D부분에서 사용되고 나머지 가사의 내용 전개는 B와 C를 중심으로 이루어진다. 가사 B의 부분에 ‘한번만 안아보면 내 맘을 알 텐데 뛰는 내 가슴은 여기 시계보다 더 빠른데’ 라는 부분은 앞선 ‘반짝반짝’의 예에서처럼 모순적인 감정의 미성년을 드러내어 단순히 부끄러움 때문에 표현하지 못하는 것일 뿐 “어린 소녀도 욕망의 주체”라는 사실을  표현함으로써 수용자에게 사회적 억제기제에 대한 정당화의 구실을 제공한다. 또한 이후 바로 이어지는 ‘한번만 안아줘’로 구성된 반복적인 부분은 조르는 듯 한 애교 섞인 말투이지만 또 이성 간에 스킨십을 적극적으로 바라는 욕망을 표현한다는 점에서 어린 이미지와 성적인 주체로써의 이미지를 혼합함으로써 롤리타적 욕망을 자극하는 모습을 보이고 있다.

The lyrics to Hug Me Once follow an A-B-C-A-B-C-A-D form, “Hug Me Once” repeated in the A and D parts and the remainder concentrated in the B and C parts. In the B part, they read “If you hug me once, you will know my feelings [desires], my heart is beating faster than a clock,” an ironic, contradictory combination of desire and embarrassment at and/or inability to act on it, which removes societal constraints on relationships with minors by encouraging the [adult, male] viewer to Hyeri Nothing Lasts Forevertake the initiative. Also, the “Hug me Once” parts are said with such aegyo that the combination of opposite-sex skinship, and sexual and youthful images provided must be viewed as directly playing to a Lolita-like desire (source, right).

And that ends Part 2. Part 3, which I’ve left to an awesome, wonderful reader who generously offered to translate it, will be up next Monday. Until then, Happy New Year!

Related Posts:

Consent is Sexy, Part 3: Female President by Girl’s Day #FAIL

Korean Girl Rockers, Defying the Stereotypes

Reading the Lolita Effect in South Korea, Part 2: The role of K-pop and the Korean media in sexual socialization and the formation of body image

Ajosshis & Girls’ Generation: The Panic Interface of Korean Sexuality

What did Depraved Oppas do to Girls’ Generation? Part 1

“Cleavage out, Legs in” — The Key to Understanding Ajosshi Fandom?

The Origins of “Ajosshi Fandom”?

Girl’s Day and the New Lolitocracy: Part 1

Girl's Day Lolita Complex(L-R: Jihae, Sojin, Yura, Haeri, Minah. Source)

Humbert called Lolita ”the ideal consumer, the subject and object of every foul poster.” Damon Trent sounded the same theme while writing about ”the new Lolitocracy” in Spy Magazine last year. ”In the last five years, our own civilization has developed a bit of a thing for teen-age girls” and girls know it. Indeed, he added, ”every man woman, and child among us has become a vile, pustulating pedophile.”

In this stew of allegorical, sociological, high-minded speculation, you’ve got to admire Groucho Marx’s ineluctably moral position on the novel: ”I am going to put off reading ‘Lolita’ for six years, till she’s 18.”

(“Think Tank; ‘Lolita’ Turns 40, Still Arguing for A Right to Exist,” by Sarah Boxer, The New York Times, August 1998)

Sorry for the long break everyone, and I hope the following translation compensates, easily the longest and most academic (in style) I’ve ever worked on. By this anonymous blogger, I was sold as soon as I saw Theodor Adorno mentioned, as it’s very rare to find commentary on Kpop that reference any theories of popular culture. It’s also a good introduction to Girl’s Day too.

That said, unfortunately the blogger uses many terms very vaguely and interchangeably, and his(?) analysis of their hit Twinkle Twinkle could easily be a third of its length. However, admittedly I’ve yet to work on Part 2 where he discusses a Maxim photoshoot, compares Twinkle Twinkle to their previous songs, and looks at their additional hit Hug Me Once, or indeed Part 3 on Adorno, so I’m hoping his writing becomes more concise later.

Also, please note that: a) it was written in August 2012, when Girl’s Day was a five-member group (Woo Ji-hae would leave for personal reasons in October), and nearly a year before their hit Female President was released; and b) that it was originally a single, stand-alone post, which I’ve only split into three parts here because of its length:

대중음악 속에 파고들기 시작한 롤리토크라시의 성상품화: 걸스데이를 중심으로 Lolitocracy’s Sexual Objectification Taking a Hold of Popular Music: Girl’s Day as a Case Study

1. 서론 / Introduction

최근 ‘은교’라는 영화가 출시되어 세간에 이목을 끌고 있다. 70대 노시인과 10대 소녀의  성적인 탐욕을 그리고 있는 이 영화는 대중의 많은 관심을 받으며 개봉 전부터 영화계를 뜨겁게 달아올리고 있다. 이 영화가 이렇게 개봉 전부터 세간을 떠들썩하게 할 수 있는 이유는 영화 <해피엔드>의 정지우 감독이 연출을 맡았기 때문이기도 하지만 무엇보다도 이 영화의 주제가 우리 사회에서 금기시 되고 있는 ‘롤리타 콤플렉스’를 노골적으로 다루고 있기 때문이다. 아직 성적으로 성숙하지 못한 소녀에 대한 성애(性愛)적 욕망은 점점 개방적이고 다원화되는 문화 산업에서조차 다소 금기시되어온 주제였기에 이러한 영화의 대담한 발상은 ‘기존의 금기를 깨는 발칙한 상상의 즐거움’을 대중에게 선사하며 대중들의 관심을 사로잡은 것이다.

Eun-gyoRecently, the movie A Muse/Eun-gyo has been gaining a lot of public attention. About a man in his seventies who develops a strong sexual desire for an adolescent girl, it became a hot topic even before its release. Partially, this was because it was directed by Jung Ji-woo, who also worked on Happy End (1999), but primarily it was because it frankly deals with the taboo subject of the Lolita complex. This was bold, even for a culture industry with diversifying [but generally] slowly opening views towards the notion of sexual desire towards adolescent girls, and it titillated the public by breaking that taboo (source, right).

하지만 이러한 대중들의 반응을 단순히 이 영화의 ‘금기를 깨는 발칙함’때문이라고 보기엔 뭔가 부족하다. 일반적으로 대중 상업영화 속에서 성에 대한 주제, 특히 이번 은교의 경우처럼 사회적으로 금기시 되는 성적 주제를 다루는 영화의 경우 언제나 개봉과 함께 여러 곳에서 그 윤리성으로 인해 비판의 목소리가 높아져왔다. 하지만 이번처럼 가장 직접적으로 금기시된 이러한 성을 다룬 영화에서 조차 비판의 목소리는 예전처럼 높지 않다. 또한 요 근래 여러 가지 아동성폭행사건으로 인해 대중들의 의식이 높아진 상태에서도 이러한 영화에 대한 우려 섞인 목소리조차 나오지 않고 있다는 점은 매우 주목할 만한 것이다. 비록 작은 하나의 예이지만 이러한 대중들의 반응은 우리 사회에서 성 개방풍조와 함께 “성이 윤리를 수반하는 문제”라는 사실이 점점 희석되고 있는 모습을 반영하고 있는 것이다.

However, the simple breaking of taboos is not enough to account for the public reaction. Generally, whenever films with sexual themes are released, and especially cases like Eun-gyo in which taboos are broken, many ethical concerns and criticisms are raised. However, despite this movie breaking a stronger taboo than most, and despite the heightened public awareness and concern about the sexual abuse of children in recent years, the criticism of the movie has been muted compared to past cases. This reflects Korean society’s sexual liberalization, increasingly fluid sexual ethics, and diminishing sense of sexual responsibility.

이러한 양상은 특히 대중가요, 그 중에서도 2000년대 후반부터 시작된 걸 그룹 열풍에서 가장 두드러진다. 아직 중, 고등학생 티를 채 벗지도 못한 청소년이 무대 위에 올라가 짧은 바지를 입고 춤을 추고 노래하는 모습은 더 이상 낯선 장면이 아니다. 소속사들은 데뷔와 함께 멤버들이 ‘미성년’임을 강조하는 보도를 연신 내보내며 ‘나이 어린’ 걸 그룹을 적극 홍보한다. 대중들도 이런 모습에 더 이상 주저하거나 꺼리지 않는다. 이러한 아이돌에 대해 대중과 언론은 “섹시하다”라는 표현을 서슴지 않는다. 도발적인 춤을 추고 ‘오빠’라고 외치는 걸 그룹에 대해 대중들은 환호하고 열광한다. 우리나라의 모든 걸그룹이 롤리타 신드롬에 기반을 두고 있다는 것은 비약이겠지만 지금 현 대중 걸 그룹계에서는 최소한 ‘미성년’의 코드는 절대적이며 또한 이러한 코드가 단순히 어린 아이에 대한 ‘귀여움’에 그치지 않는다는 것은 부인하기 힘들다.

This aspect is also noticeable in popular songs, especially since the girl-group wave began in the late-2000s. Seeing high school students dancing on stage dressing in very short pants is no longer unusual. As soon as management companies debut a new girl-group they send out press releases emphasizing the members’ young ages, and the public doesn’t seem to mind. [Indeed], the public and media do not hesitate to describe them as “sexy,” and cheer them for doing provocative dances and shouting “Oppa.” Certainly, not all Korean girl-groups excessively rely on the Lolita syndrome, but its use is widespread, and it is hard to deny that this “underage code” is simply about cuteness.

이러한 대중 문화속의 롤리타 콤플렉스에 관한 논문은 이전에도 이번이 처음이 아니다. 하지만 기존까지의 원더걸스나 문근영을 중심으로 한 롤리타 콤플렉스에 관한 논의의 경우, 노래나 작품 중심의 해석에 초점을 맞추어 암묵적으로 제시되는 롤리타 성상품화의 조짐에 주목하는 정도에 그치는 한계가 있었다. 이 논문에서는 기존의 논문들에서 더 나아가 노래와 춤에 대한 해석과 더불어 그룹의 변화 양상과 연예활동을 통해서도 드러나는 미성년에 대한 성애를 자극하는 요소들, 또한 그것을 이용하는 연예기획사들의 성 상품화의 전략을 살펴보는 것을 목표로 하여 구체적인 예를 통해 접근할 것이다. 이러한 구체적인 예로 걸 그룹 중 아동성애적 요소가 두드러지는 걸스데이를 설정하였으며 특히 걸스데이의 대표곡 ‘반짝반짝’, ‘한번만 안아줘’ 와 그 뮤직비디오, 그 외기타 연예활동을 통해 어떻게 이러한 방식의 성 상품화가 드러나고 있는지 살펴볼 것이다.

What I will discuss today is not the first time the Lolita complex has been seen in popular culture. However, in discussions of it in relation to The Wondergirls or [former “the nation’s little sister“] Moon Geun-young, there have been implicit limits in previous analyses of noticeable Lolita-related sexual objectification in their songs and other cultural products. Unlike those, in this post I will not only analyze the songs and dances of the girl-group Girl’s Day, I will also look into the group’s different concepts and show how they encourage sexual interest in underage girls, providing concrete examples to demonstrate their management company’s sexual objectification strategy. I will give particular attention to the music videos to Twinkle Twinkle and Hug Me Once.

My Little Bride(Moon Geun-young in My Little Bride, 2004. Source)

또한 이 논문의 후반부에서는 아도르노의 문화산업론을 기반으로 하여 이러한 걸그룹의 문제점에 비판적으로 고찰해볼 것이다. 앞으로 살펴볼 걸스데이의 예에서 드러나는 바와 같이 걸그룹 시장의 양상은 획일화와 배타적인 시장체계, 단순 소비를 위한 제작등과 같이 아도르노가 주장한 대중문화의 특성과 많은 부분에서 일치한다. 그렇기에 롤리타 콤플렉스의 문제와 더불어 그것을 상품화하는 문화산업의 작용이 구체적으로 어떻게 드러나는지 아도르노의 관점을 기반으로 살펴보고, 마지막으로 현대 대중 걸 그룹문화의 롤리토크라시 문제점을 제시함으로 논문을 정리할 것이다.

Later, I will give a critical analysis of the problems and issues raised by girl-groups based on Theodor Adorno’s theories of popular music and the culture industry. As we will see, the example of Girl’s Day demonstrates the commonalities between the present day girl-group market and features or traits of Theodor Adorno Trading Cardpopular culture that were argued by Adorno, including standardization, an exclusive market system, and production only for simple consumption. Accordingly, I will address the problems of the Lolita complex and look in detail into how the culture industries objectify that, based on Adorno’s views. Finally, I will summarize the post by outlining the problems of today’s girl-group culture’s lolitocracy (source, right).

2. 본론 / Body

 (1)걸스데이와 롤리타 신드롬 / Girl’s Day and the Lolita Syndrome

먼저 걸스데이에 대해 간단히 알아보자. 5인조 여성그룹인 걸스데이는 2010년 당시 이미 포화상태에 이른 걸 그룹 시장의 후발주자로 출발하였음에도 유튜브와 기타 소셜미디어를 통해 대중들의 주목을 받으며 비교적 순탄한 데뷔를 하게 된다. 하지만 얼마 지나지 않아 붉어져 나온 가창력 논란과 더불어 5명의 멤버 중 2명의 멤버의 급작스러운 탈퇴는 걸스데이를 시작부터 위태롭게 한다. 하지만 이러한 악조건 속에서 걸스데이는 포기하지 않고 새로운 도전을 감행하게 되는데,  2009년 새로운 멤버 2명을 영입하고 새로운 음악적 양식으로 전환함에 따라 기존의 이미지를 쇄신하여 새롭게 대중들에게 다가서게 된다. 걸스데이는 새로운 멤버 교체 이후 두 번째 미니앨범 ‘반짝반짝’을 시작으로 ‘한번만 안아줘’, ‘너, 한눈 팔지 마’ 등 솔직한 가사와 친숙한 멜로디의 곡을 차례로 히트시키며 치열한 걸 그룹 시장에서 자신만의 입지를 확보하며 빠르게 성장하게 되고, 2011년 18회 한국문화예술시상에서 신인상을 수상하는 쾌거를 이루게 된다. 또한 걸스데이의 인기는 최근까지 계속되어, 2012년 4월 18일에 내놓은 정식 세 번째 앨범인 everyday2가 발매하는 동시에 주요 차트에서 상위권에 랭크되어 걸스데이의 인기가 한번의 쇼로 끝나지 않음을 증명해주고 있다.

First, let’s learn the basics about Girl’s Day. A late-runner, they arrived in September 2010 when the girl-group market was already saturated, but through the use of YouTube and other forms of social media their debut was moderately successful. However, not only was their singing ability soon called into question, but two members suddenly and unexpectedly withdrew, placing the future of the group in jeopardy.

So, they were quickly replaced, and Girl’s Day resolved to change their musical style and image and approach the public with a new face. Soon afterwards they released their second mini-album, and with their back-to-back hits Twinkle Twinkle, Hug Me Once, and Don’t Let Your Eyes Wander, which all featured honest lyrics and familiar melodies, they fully established themselves in the highly competitive girl-group market, winning Female Rookies of the Year at the November 2011 18th Republic of Korea Entertainment Arts Awards. Their popularity has continued in 2012, releasing their third mini-album Everyday2 on 18 April, and its high chart rankings prove Girl’s Day is no mere flash in the pan.

걸스데이가 이렇게 걸 그룹의 홍수와 여러 악조건 속에도 살아남을 수 있었던 데에는 물론 멤버교체와 걸스데이 각 멤버의 노력을 빼놓을 수 없겠지만 가장 지대한 영향을 끼친 것은 새 멤버교체 이후 두 번째 앨범인 ‘반짝반짝’의 히트라고 말할 수 있을 것이다. 2011년 3월 16일 쇼 케이스에서 컨셉 사진으로 먼저 공개된 이 앨범은 17일 엠넷 엠카운트 다운을 시작으로 이틀 후인 19일 벅스뮤직, 네이버 뮤직, 싸이월드 배경음악 실시간 차트에서 1위를 차지했으며, 그 외 멜론, 소리바다, 도시락 등에서도 10위권 내에 진입하는 기염을 토했다.  ‘반짝반짝’의 흥행 행진은 여기서 멈추지 않았다. ‘반짝반짝’은 이후에도 주요 지상파 방송차트에서 지속적으로 높은 순위로 랭크됨은 물론이고, 다음 앨범을 위해 활동을 중단한 후에도 노래음원이 주요 순위 체계에서 상위 10위권 안에 기록되는 등 빠른 속도로 변화하는 대중음악 시장에서 이례적인 모습을 보여주며 걸스데이를 주요 걸 그룹 반열위에 올려놓았다.

Of course, while Girl’s Day survived this perfect storm of a debut partially through the efforts and abilities of its members, the main reason was the wholly unexpected popularity of Twinkle Twinkle. Promotional concept pictures were first released on Showcase on March 16, 2011, then on the 17th it was made available for download on MNet MCountdown, then Musicbox, Naver Music, Cyworld Background Music Chart on the 19th. It reached number one on all of them, and made it to the top ten on Melon, Soribada, and Lunchbox. Later, of course it had a high ranking when it was performed on the major television music shows, and remained in the top ten in the charts despite Girl’s Day ceasing their promotions in order to prepare for their next album. This popularity was very atypical for a new group, and placed them among the elite girl-groups.

하지만 이러한 ‘반짝반짝’의 흥행 신화는 음악적인 양식을 완전히 버리고 ‘롤리타 신드롬’ 시장에 편입함으로써 가능한 것이었다. 걸스데이의 성공 요인인 ‘반짝반짝’은 기존의 걸스데이의 음악적 색과는 완전히 다른 롤리타적인 성애를 자극하는 장치들로 가득 차있는, 그당시 걸그룹 시장의 ‘어림’의 경쟁에 합류하기 위한 전환점이었다는 것이다.

That said, the big hit myth of Twinkle Twinkle was a complete reversal of their previous musical style, and was only possible because they decided to run with the Lolita syndrome concept, employing a number of devices to stimulate a Lolita-like sexual desire. The song marks a turning point in the groups’ attempts to [employ youth to compete in the girl-group market].

James: Forgive me for stating the obvious, but I recommend actually watching(!) the Twinkle Twinkle music video before continuing (the one above has English and Hangul subtitles). Also, make sure to check out reviews at McRoth’s Residence, KPop Reviews, and Yellow Slug Reviews (I’d appreciate any more recommendations), all of which emphasize an excessive use of aegyo and/or how much of a break it was from their previous work.

(2)걸스데이의 ‘반짝반짝’ / Girl’s Day’s Twinkle Twinkle

 우선 걸스데이의 성공의 시발점이 된 ‘반짝 반짝’이라는 작품을 살펴봄으로써 이러한 요소가 어떻게 드러나는지 살펴보자. 먼저 가사를 보면, 반짝반짝의 가사는 음악적인 반복되는 선율에 따라 A-B-C-A-B-D-B 형태로 이루어져 있다. 가사의 전체적인 내용은 ‘오빠’, 또는 ‘너’로 지칭되는 대상과의 사랑을 나누는 가사 속의 화자, 주체에 관한 내용으로 가사 전체는 ‘다가가고 싶지만 사랑의 아픔이 두려워 다가가는 것이 쉽지 않다’는 메시지가 주를 이루고 있으며 대상이 좋기는 하지만 어떤 이유인지 쉽게 다가가기 힘들다는 내용이 담겨져 있다.

Let’s look into what factors were responsible for the popularity of Twinkle Twinkle, the starting point of Girl’s Day’s success. First, if we look at the lyrics, they are very repetitive, following an A-B-C-A-B-D-B rhythm. Looking at them as a whole, the narrator often professes her love for someone referred to as “you,” or “Oppa,” but the song has the basic message that she wants to approach him, yet is scared of possible heartbreak, so it is not easy to do so. Or in other words, she likes the subject, but for some reason can’t act on it.

가사 속 중심적인 의미를 구성하는 이 ‘이유’는 가사 B 부분을 보면 알 수 있다. 가사 속의 화자는 ‘슬쩍슬쩍 바라보지마 .반짝반짝 내 입술 바라보지마. 좋아하는 우리사이 멀어질까봐. 멀어질까 두려워.’라는 가사를 통해 화자의 입술을 ‘훔쳐보는’ 대상으로 인해 화자와 대상과의 관계가 멀어질까 두렵다는 언급을 하고 있다. 즉, 노래 속 화자에게 사랑 속 힘든 이유는 대상이 화자의 입술을 바라보는 행위의 함의, 즉 육체적인 ‘스킨십’에 대한 부담감 내지는 거부감 때문으로 해석할 수 있으며 가사 속에서 이러한 대상에 대해 ‘사이가 멀어질지도 모른다’라고 경고하면서도 또 친밀한 관계를 유지하고자 하는 주체의 다소 모순되는 마음이 표현되고 있다.

If we look at the main, “B” part of the lyrics we can see the reason. Here, the narrator says to the subject, “Don’t peek at me. Don’t steal a glance at my twinkling (glistening) lips. I’m afraid that if we fall in love, we may end up driving each other apart.” Or alternatively, the reason falling in love is so difficult for the narrator is because if she does she would feel pressured to have a physical relationship with him before she is ready (so, something that may ultimately drive them apart), and this is manifested in her discomfort at him looking at her lips. On the other hand, the irony is that she actually does want a more romantic, more physical relationship with him.

Girl's Day Twinkle Twinkle Composite(Source)

이러한 식의 가사는 다른 여타의 사랑 노래에서 충분히 발견할 수 있는 부분으로써 문제가 되지 않는다. 하지만 이 노래의 배경과 기타 요소들을 종합해 보면 그 내용이 단순한 성인 연인들의 사랑 노래만으로는 해석할 수 없음을 보게 된다.

This kind of love story can be found in many other songs, and it’s not a problem in itself. However, given the music video’s setting and other factors, it can’t be described as a simple love song between two adults.

‘반짝반짝’에서 걸스데이는 기존의 앨범에서 추구했던 이미지와 완전히 상반된 교복의상의 컨셉를 가지고 온다. 또한 뮤직비디오의 배경도 ‘girl’s day school’ 이라는 팻말이 보이는 학교건물을 연상시키는 무대로, 노래의 주체가 고등학생임을 강조하고 있다. 또한 가사의 대상이 ‘오빠’로 지칭되고 있으며 이 오빠로 지칭되는 인물이 뮤직비디오 상에서도 고등학생이 아닌 다소 노숙한 인물로 묘사된다는 점과 걸스데이의 2011년 기준 평균나이는 만 19.2세로, 80년대 생인 두 명의 멤버를 제외하면 모두 고등학생과 중학생이었다는 점과 ‘반짝반짝’ 활동 당시 언론을 통해 ‘어린 청소년’의 컨셉을 중심으로 활동을 했다는 사실을 종합해 볼 때 노래 전체 가사는 미성년과 성인 사이의 사랑에 대해서 다루고 있음을 짐작할 수 있으며 가사 B에 해당하는 부분을 연인들 사이의 다툼으로 보기 어렵게 만든다.

With Twinkle Twinkle, Girl’s Day completely move away from their previous image of being the objects of desire, to a schoolgirl concept instead. In the music video, there is a stage a building reminiscent of a school, and “Girl’s Day School” can be seen written on a noticeboard in the background; the song emphasizes that the narrator is a high school student. The Oppa she calls and refers to, however, is not a high school student but much more mature and experienced. Add that the average age of the Girl’s Day members at the time the song came out was 19.2; that, but for two members born in the ’80s, three were of high school or middle-school age [James — Middle school is a bit of a stretch, as the three youngest members were nearly 18, nearly 19, and 19 when the song came out; Korean children attend high school from roughly 16 to 18, although 17-19 is certainly possible]; and that they promoted themselves in the media and on shows and so on through a “youthful adolescent” concept, then we can infer that the whole song is about love between an adult and a minor, and that the “B” section of the lyrics are not some ordinary lovers’ lament or spat.

가사 속에서 가사 B의 내용은 가사의 배경과 함께 이전 원더걸스에 관련한 롤리타 콤플렉스에 관한 논평에서와 언급된 것처럼 성적인 대상으로써의 미성년의 존재를 상기시키는 역할을 하고 있다.

The “B” section of the lyrics, combined with the setting of the music video, reminds us of the existence of underage girls being used as a sex object, as was mentioned in previous discussions [James — I think posts on his blog] about the the Wonder Girls and the Lolita complex.

The Wondergirls Christmas Baskin Robbins(Source)

입술을 훔쳐보는 노래 속의 대상은 육체적인 욕망을 추구함으로써 가사 속 화자에게 ‘싫어질지 모른다’라는 협박을 받으면서도 반대로 노래 내의 화자에게 여전히 매력적인 존재로 묘사된다. 이러한 존재는 가사 속에서 미성년 성애에 대한 사회 문화적인 억압기제(예컨대 대중적인 의식과 법적인 제제)에 대한 부담감을 그저 ‘연애에서 일어날 수 있는 사소한 다툼, 기호의 차이’등으로 치환함으로써 타부(taboo)시 되었던 미성년 성애로부터 생기는 죄책감과 부담감들을 완화시키는 것이다. 가사 속 대상은 화자에게 법적인 처벌에 대한 위협을 받지 않는다. 그저 연애에서 발생할 수 있는 사소한 문제인 것처럼 화자는 ‘애교 섞인’ 투정을 부리고 있다. 이러한 식의 치환은 성인 감상자가 느끼게 될 이러한 죄책감의 존재를 허상이라고 인식시키게 되고 감상자로 하여금 심리적인 안정을 구현하며 미성년을 성애의 대상으로써의 추구하는 것을 자연스럽게 받아들이도록 한다.

The Oppa acts on his physical desire by peeking glances at her lips, and even though she warns him not to because of what a romantic relationship may bring, she still describes him as attractive. His existence in the song overcomes society’s cultural taboos and legal restraints against relationships with minors by portraying events as just a typical, trivial tiff between two people in a budding romantic relationship. There is never any mention or notion of him receiving some form of legal punishment. Also, the narrator trivializes it by just reacting with aegyo. This substitution helps adult admirers to dispel any guilt they may have about the pursuing of minors, and to rationalize it as natural.

또한 대상의 사랑을 원하면서도 또한 부끄러움 내지는 소극적인 태도를 취하고 있는 가사 속 주체는 유행하고 있는 미성년의 상품적 이미지, 즉 “가시적으로 드러나는 귀여움”, “풋풋한 여동생들이 단체로 발산하는 ‘대놓고 드러내지 않는 쎅시함’” 을 겨냥한 것으로 직접적인 Sex appeal이 아닌 ‘한 발 물러서는’ 어설픈 어필로 롤리타에 대한 남성 대중의 무의식적 욕망을 자극하는 것이고 볼 수 있다.

Girl's Day Twinkle Twinkle No Cut NewsThe narrator, who wants the Oppa’s love but is embarrassed and adopts a passive attitude in the lyrics, also uses an image that sexually objectifies minors, which is common among girl-groups at the moment; in other words, cuteness combined with an obviously exploited but unspoken sex-appeal. This faux modesty stimulates men’s unconscious desires for Lolitas.

<그림1> 걸스데이의 ‘반짝반짝’ 컴셉사진. 다양한 방식으로 변형된 교복이 그 당시 앨범컨셉이었다.기본적인 형태에서 벗 어나 섹슈얼리티를 강조하기 위한 변형들이 눈에 띈다. (사진출처: “걸스데이 반짝반짝”, 구글) Caption 1: Girl’s Day Twinkle Twinkle photo, demonstrating the altered, more sexualized school uniforms concept (source).

이러한 롤리타 콤플렉스를 겨냥한 장치들은 가사 이외의 다른 부분에서도 예외가 아니다. 앞에서 언급한 바와 같이 의상이나 무대 면에서도 이러한 아동성애적인 요소를 공략한 부분이 잘 드러난다. ‘반짝반짝’에서 나오는 교복 컨셉의 의상은 여학생 교복이라는 기본적인 형식을 취하지만 다양한 변형을 통해 섹슈얼리티를 강조하고 있다. ‘반짝반짝’에서 멤버들의 의상을 살펴보면 교복의 전형적인 모양을 본뜨되 상의의 아랫부분을 잘라 맨살을 드러낸다든지, 치마를 줄이거나 핫팬츠 형태로 축소시켜 신체 부위를 과도하게 노출시키고 있으며 몸에 달라붙는 옷으로 몸의 실루엣을 강조함으로써 멤버들의 여성성을 높이는 역할을 하고 있다. 이런 식의 변형된 교복은 학생, 미성년의 상징인 ‘교복’의 이미지를 섹슈얼리티의 일환으로 바라볼 수 있게 하는 시선을 제시함으로써 그전까지 존재하던 터부(taboo)를 깨 남성대중에 존재하는 소녀에 대한 성애적인 욕망을 자극하고 앞에서 언급한 바와 같이 가사를 통해 ‘죄책감의 기제’를 약화시킴으로써 감상자로 하여금 이러한 롤리타적인 욕망을 죄책감 없이 소비하도록 끌어들인다.

This use of the Lolita complex is not only found in the lyrics. As mentioned earlier, it is shown in the music video’s school setting and the performers’ school uniform concept, the latter of which emphasizes sexuality through various means. For example, the tops [of two members] are cropped to reveal their navels, their skirt lengths are raised so high as to resemble hot pants, and they’re skin-tight to better emphasize their feminine silhouettes. With uniforms being such symbols of underage students, this provides a means of sexualizing the clothes. In doing so, it breaks taboos towards and stimulates men’s sexual desire towards minors. As mentioned earlier, it weakens the sense of guilt surrounding viewing and sexualized minors, and makes them into a product to be consumed.

Girl's Day Christmas 2012(Source)

As always, I appreciate readers pointing out any errors in the translation (which I admit there may be more of than usual), and I’ll try to have Part 2 and Part 3 ready on Monday the 30th and the 6th respectively. Until then, Merry Christmas and Happy New Year, and I hope you all like the return to the old blog theme!

Related Posts:

Consent is Sexy, Part 3: Female President by Girl’s Day #FAIL

Reading the Lolita Effect in South Korea, Part 2: The role of K-pop and the Korean media in sexual socialization and the formation of body image

Ajosshis & Girls’ Generation: The Panic Interface of Korean Sexuality

What did Depraved Oppas do to Girls’ Generation? Part 1

“Cleavage out, Legs in” — The Key to Understanding Ajosshi Fandom?

The Origins of “Ajosshi Fandom”?

Upcoming Events: 7th Korea-America Student Conference, Fundraising for Seoul LGBT Teens, and Hollaback Korea Launch Party!

Korea-America Student Conference 2014

(Source)

First up, for Korean speakers, this Friday there is an information session at Pusan National University about next July’s Korea-America Student Conference (sorry that I was too late to mention today’s session in Seoul). Alternatively, for those English-speakers among you who are hearing about the conference for the first time, it’s:

…a student-led, academic and cultural exchange program launched in 2008 to build closer ties between young leaders in both countries. Each year, an equal number of students from the U.S. and Korea are competitively selected to spend one summer month together, studying and analyzing Korea-U.S. relations while visiting four diverse regions in the host country. KASC alternates its host country every year, emphasizing the personal connections between two distinct cultures gathered together in one place.

And next year it will be held in Korea. See here and here for more information and application details respectively (deadline: March 1), or watch the following short video:

Update: There is also an information session at Kangwon National University on Thursday the 5th.

(Full disclosure: I gave a presentation to the 2011/4th conference participants, who were a great audience; everyone I know who’s participated raves about it; and many former participants are regular readers of and {awesome} commenters on my blog!)

Rainbow Teen Safe Space in Korea(Source)

Next, also on Friday, there is a fundraising event for the creation of a safe space for Seoul LGBT teens. As The Kimchi Queen explains:

The Rainbow Teen Safe Space is sponsored by Solidarity for Human Rights in Korea. The Open Doors Community Church is hosting this event and it is located feet from my old home. Unfortunately, I’m in San Diego. Luckily, I can donate to the organization directly and then get back to my finals.

If you’d like to donate directly to the Rainbow Teen Safe Space, you can do so on the Global Giving website. If you’d like to attend the fundraising event, head to the Open Door’s Event Facebook page.

See any of the above links for more information, or alternatively The Kimchi Queen itself for a small graphic explaining everything at a glance (apologies for the copy and paste of the post!).

Update: Here is the English promotional video for the project (again via The Kimchi Queen):

Hollaback Korea Offical Launch Party(Source)

Finally, next Saturday sees the official launch of Hollaback Korea, in Mapo-gu in Seoul. See the FB event page, their FB group page, or their Twitter for further details, and make sure to check their blog also, just launched yesterday! :)

Update: Click here and here for Hollaback Korea’s press releases (PDF) in English and Korean respectively.

Following School Crackdown, More Kids Punished for Acts of Affection

Wonder Woman Thwarted(Source; edited)

From Korea Realtime:

As Min-gun and Sae-young left their Seoul high school one fall afternoon, they strolled down a tree-lined street more than an arm’s length apart from each other. As they got further away from school, they gradually moved closer together until after a few hundred meters, Min-gun reached over to hold hands with Sae-young, his girlfriend of nearly a year.

If they had linked hands earlier in the day at school, they could have been punished under their school’s code on the Degradation of Public Morals, which prohibits such shows of affection.

Over the past few years, there has been a jump in the number of South Korean high school students punished for hand holding, hugging, kissing or other amorous acts…

Read the rest at the link. Confusedly, it follows a Korea Herald report last month that that the Education Ministry “would prohibit schools from taking disciplinary measures against students for being pregnant or in a relationship.” But Korea Realtime claims that this was only a request, as the Ministry neither sets nor enforces school rules.

Korean Room Cafe HallwayI’d appreciate it if anyone can offer a third opinion, and will try to find a Korean source to translate myself. If it turns out Korea Realtime is correct however, it would greatly surprise and unnerve me that even the Ministry can not prevent the expulsion of pregnant students. Surely that is an obvious violation of their human rights?

Either way, see here for my September post on ‘Room Cafes,’ which seem just about the only place some unfortunate teens can do that “hand holding, hugging, kissing or other amorous acts.” As such, let me reiterate that I’m very glad they exist, because:

…if some teenagers are going to [do those amorous acts] — and some are going to do [them] — then, all other options being barred…, it’s surely best that they do [them] in the safety and relative privacy of a new room cafe. Especially when the alternatives would be dark alleys behind their schools, or in the older, seedier variety of ‘DVD rooms‘ still out there…

Any teachers among you noticed your own schools becoming stricter in recent years? (Source, above)

‘Room Cafes’ for Amorous Korean Teens: Dens of depravity or a necessary evil?

Juno a little more eager than Jenny(Source)

“As in most places, Japanese junior high schools have a naughty-boy contingent fond of teasing girls and sexual braggadocio….Such boys grow up to be sukebe (lechers) and girls are not supposed to like them. As they both grow older, however, the boys’ approaches might be a little more subtle and the girls a little more responsive. Having sex, however, is a different matter.

The scope is rather limited. Being compelled to wear uniforms rules out love hotels, for all sex-orientated businesses are officially prohibited from servicing high-school pupils by law. Many private schools, especially the conservative kind who staunchly emphasize shitsuke — discipline — tend to keep an even stricter eye on students, even outside the school building. A government survey conducted in 1980 revealed that 40 per cent of young people aged between fifteen and nineteen never associated socially with members of the opposite sex at all, and that only 7 per cent were going steady. Although increasing, the likelihood of sexual hanky-panky is still not very great.

(Pink Samurai: An erotic exploration of Japanese society by Nicholas Bornoff {1992}, pp. 115-116.)

In Korean society, there is almost a universal taboo against adolescents dating, meaning that they have to do it secretly. Indeed, having sexual relationships or even dating the opposite sex is virtually considered a crime by adolescents here, and hence that which does occur is in places far from the eyes of adults.

(Oh Yun-ho, “The Effects of Having Sex at an Early Age” {translation}, Medical Today, January 25 2010)
DVD Rooms Pink Samurai(Sources: left, right)

You really have to wonder where Oh did his research in 2010. Because teenage couples were already easy to spot around schools and hagwons back then. Not least, because Korea’s first ad to feature kissing, in 2008, had just helped normalize PDA for couples of all ages.

Sex, however, is still a different matter, with young lovers having no more options—and probably much less free time —than their parents did at their age. Not for nothing did a 2006 study of over 70,000 13-18 year-olds find that only 5.1% had sexual experience, and just last week I would have wagered it was still in single figures.

Then I read about ‘room cafes,’ and for a moment I was no longer sure. I learned that, paralleling developments in the prostitution industry, where ‘kissing rooms‘—the Korean equivalent of massage parlors—have proliferated to avoid the 2004 Special Law on Prostitution, but in which it is “highly likely that after kissing, additional, actual sex might be arranged,” these establishments likewise avoided love hotels’ legal restrictions against admitting teens by being classified as food establishments instead.

However, judging by image searches, many room cafes—perhaps most?—are indeed cafes or coffee shops, and it’s telling that the following, alarmist article doesn’t mention those. Instead, it focuses on rooms’ lack of locks, and all of the smoking, drinking, and wild sex allegedly occurring within.

Underage drinking and smoking I am against. But the wild sex?

I can’t deny that I think most adolescents aren’t psychologically ready for it—and often not even physiologically ready for it—until their late-teens. But hey, regardless of what I think, not only are even middle-schoolers above the age of consent in Korea (it’s 13 here), but if some teenagers are going to do it—and some are going to do it—then, all other options being barred to them, it’s surely best that they do it in the safety and relative privacy of a new room cafe. Especially when the alternatives would be dark alleys behind their schools, or in the older, seedier variety of ‘DVD rooms‘ still out there…

Korean Roomcafe룸카페서 뭐든 다해요청소년 탈선 온상 어쩌나… “Anything is possible in a room cafe” What can be done about these [modern-day opium-dens] for teenagers?

잠금장치만 없을 뿐 멀티방과 비슷, 흡연·음주·성관계…
일반음식점으로 분류돼 여전히 단속 사각지대

There’s no locks, but they’re just the same as multi-rooms — smoking, drinking, and sex…

Classified as restaurants, they are under the police radar

by Kim Gwan-jin, Hankook Ilbo, 12/08/2013

“오늘만 세 번째 치우는데요, 뭘.” / “Jeez, just today I’ve [already] cleaned up three rooms [like this].”

토요일인 지난 10일, 10대 청소년으로 보이는 한 커플이 조금 전까지 머문 1평 남짓한 칸막이 방안은 담요와 긴 베개가 어지럽게 엉켜 있었다. 방 한 쪽에 놓인 휴지통 안에는 콘돔과 맥주캔, 휴지가 뒤섞여 있었지만 방을 정리하러 온 직원 A씨는 대수롭지 않다는 반응이다. A씨는 “평일 주말 할 것 없이 일주일에 4~5일은 이런 쓰레기를 꼭 치운다”고 말했다.

This Saturday the 10th [of August], I saw what looked like a teenage couple just leaving a messy, one pyeong (3.3m²) room, leaving a blanket and a long pillow tangled together. Condoms, beer cans, and used tissues were in the bin in the corner, but an employee, “A,” said that this was nothing unusual: “Weekend, weekday, it doesn’t matter — I have to empty bins like this four or five times a week.”

서울 마포구에 위치한 이곳은 10m쯤 되는 긴 복도 양 쪽으로 작은 칸막이 방들이 빼곡한 일명 ‘룸카페’다. 소파가 놓여있고 벽걸이 TV가 설치된 방 구조가 얼핏 멀티방을 떠올리게 한다.

지난해 8월 탈선을 조장한단 이유로 미성년자의 멀티방 출입이 금지된 뒤 룸카페가 청소년들의 새로운 탈선의 온상이 되고 있지만 관련법조차 갖춰지지 않아 단속의 사각지대에 놓여 있다.

This so-called “room cafe” in Mapo-gu in Seoul has a hallway about 10m long with tightly-packed room partitions on either side. Inside each room is a sofa, wall-hangings/posters, and a TV — at a glance, it reminds you of a multimedia room [like a DVD room cafe].

Room cafes started appearing last August [James—But here’s a very similar article from May 2011] because teenagers were denied access to “multi-rooms.” They have become very popular among teens [since], but because [as of yet] there is no law regarding covering them then they operate well under the police radar.

James: Here’s how chincha describes multi-rooms:

Multi-rooms (멀티 방) are for the indecisive people, and can please on an everyday basis. They do exactly as the name describes – you can go there to do a wide multitude of things, including singing, watching films, and playing computer or console games. They are equipped with large TV screens, and sound systems. A multi-room is basically a combination of all the other bangs put together.

There’s all the entertainment you need in just one multi-room (멀티 방), meaning that families like to go to them.

Korean Multi-room(Source)

Continuing:

룸카페는 잠금장치만 없을 뿐 사실상 멀티방이나 다름없다. 게임기나 노래방 기계 소음을 막는다는 이유로 설치된 밀실에서 음주, 흡연, 성관계 등 탈선행위가 이어지던 멀티방과 전혀 차이가 없기 때문이다.

본보가 지난 5일부터 10일까지 서울 노원구와 종로구, 마포구, 송파구 룸카페 22곳을 직접 확인한 결과 매장 14곳에서 중고등학생들을 어렵지 않게 발견할 수 있었다. 서울 노원구 C룸카페 단골이라는 박모(18)군은 “멀티방 출입규정이 강화돼 지금은 룸카페를 간다”며 “술을 사 들고 와 친구들과 마시거나 여자친구와 스킨십도 자유롭게 할 수 있어 애용한다”고 말했다. 마포구 한 룸카페에서 만난 이모(16)양은 “문을 잠글 수 없지만 누가 와서 들여다 보는 것도 아니고 음주 등 할 건 다한다”고 말했다.

Korean Room Cafe HallwayApart from not having locks on doors, room cafes are little different to multi-rooms. In multi-rooms, there are “secret rooms” [ostensibly] set up to avoid the noises coming from the game rooms and karaoke rooms and so on, but where [in practice] it is possible to drink, smoke, and/or have sex (source, right).

This August 5-10, this newspaper investigated 22 room cafes in Nowon-gu, Jeongno-gu, Mapo-gu, and Songpa-gu in Seoul, finding that middle-school students had no problems entering 14 of them [James — *How* this was determined isn’t explained]. At “C” room cafe in Nowon-gu, Mr. Park (18), a regular customer, said “Because the entry rules for Multi-rooms have been strengthened, now I go to room cafes instead,” and that “I love being freely able to buy alcohol and drink with friends, or doing skinship with my girlfriend.” At another room cafe in Mapo-gu, Ms. Lee (16) said “Even though the doors don’t lock nobody peeks in, so we can drink and so on.”

하지만 관계당국은 뾰족한 수가 없다는 입장이다. 마포구청 관계자는 “멀티방은 ‘복합유통게임제공업’으로 영업신고를 하게 돼있지만 룸카페는 ‘일반음식점’으로 분류돼 있어 미성년자 출입을 금지할 수 없다”며 “일반음식점은 식품위생법상 방에 잠금장치 설치가 금지되는데 이를 준수하는 룸카페는 단속할 근거가 없다”고 말했다.

Korean Room Cafe Teen CoupleNevertheless, authorities have no clear solution to this. A concerned official in the Mapo-gu District Office explained “Multi-rooms are legally classified as ‘Multi-room-game-provider-businesses,’ but because room-cafes are classified as ‘general restaurants’ then they can’t restrict teenagers from entering,” and that “in normal restaurants, hygiene regulations state that locks cannot be installed on [dining] rooms. We can’t police room cafes if they are sticking to these regulations” (source, right).

더욱이 룸카페는 게임기를 방 안에 설치할 수 없게 돼 있지만 상당수 업소가 카운터에서 게임기를 대여해주는 방식으로 법망을 피해가고 있어 청소년 고객들이 더 몰리는 실정이다. 성윤숙 한국청소년정책연구원 박사는 “청소년들을 무조건 룸카페에 출입하지 못하게 하는 것은 또 다른 대체업소를 만들 뿐”이라며 “유리창 설치 의무화 등 업소의 내부 환경 변화를 통해 청소년들의 건전한 놀이공간이 되도록 유도해야 한다”고 말했다.

Room cafes are prohibited from installing game machines [James – Consoles?] in the rooms, but more and more are circumventing the rules and lending them to customers at the counter, which is something that attracts teens. Dr. Song Yun-suk of the National Youth Policy Institute said “If teenagers are prevented from freely entering room cafes, then alternatives will just spring up. Instead, through doing things like installing glass windows in them then their atmosphere can be changed and a healthy, wholesome free-time space for teens can be maintained.” (end)

No Sex. But no Noses Either...(Source: unknown)

As always, I appreciate readers pointing out any mistakes in my translation. And, as I haven’t taught teenagers myself in nearly 5 years, and haven’t even been in so much as a DVD room in 10 years (although my wife and I have — ahem — many fond memories of them), then it would be great to hear from teachers, and/or those who have seen the new multi-rooms and so on I’ve just learned about. Also, for anyone interested in reading more, please see:

  • Here for the 2006 survey of teens referred to
  • Here for more on Korea’s surprisingly low age of consent
  • Aljazeera for more on teenage prostitution
  • The Korea Herald for more on prostitution in general, and why a lack of police resources meant the 2004 law was doomed to failure, with a proliferation of kissing rooms (and so on) inevitable
  • Here and especially here for surveys on Korean university students’ sexual experience, habits, and beliefs
  • Busan Haps for more on Koreans’ habit of living with their parents until marriage, the main reason for the love hotel and various cafe/room establishments in the first place (but of course older, married couples also frequent them). As I write there though, numbers of single households are rapidly increasing (now 1 in 4 — higher than in many Western countries), and the Korea Joongang Daily recently wrote that high rents are encouraging 20-somethings to start flatting/getting housemates.
  • And finally The Korea Herald again for more on Korea’s OECD-lowest rate of out of wedlock births, although it has been increasing recently. Also, see here for more on Koreans’ stereotypes of single mothers being teens, despite most actually being in their late-20s and 30s, and unfortunately one also perpetuated by the government (albeit an improvement on calling them “ignorant whores” until 2010…)

Update: Frank Kogan has some interesting thoughts on a commenter’s suggestion that dating restrictions on middle-school students may be behind the lack of co-ed Korean pop groups (hint: he disagrees).

Update 2: On October 1, the article “Schools banned from disciplining students for pregnancy, relationships” appeared in the Korea Herald. It’s short enough that I may as well copy and paste the entire thing:

The Education Ministry said Tuesday it would prohibit schools from taking disciplinary measures against students for being pregnant or in a relationship.

The ministry ordered local education offices to revise related school regulations that it considers an improper breach of their rights to study.

Controversy stirred earlier this year when two high school students received an official reprimand of volunteer work for being in a relationship. One of them was removed from a position as class president. The school, in the southeastern part of the country, had required students to report private relationships along with violence and bullying.

In some other schools in Seoul and the surrounding areas, similar regulations were introduced at the parents’ request.

Under the new guidelines, schools are required to amend any rules that allowed them to suspend or expel pupils for being pregnant or in a relationship.

Local education offices will monitor and support schools as they implement the new rule.

The Ministry of Education also recommended schemes that could help teenage single mothers continue their studies.

For single mothers who seek transfers or admission to another school, the ministry allowed school principals to decide the graduation year for those pupils based on previously acquired credits and learning experience outside of school.

Once a student is pregnant, the school should also introduce an alternative program to help her remain on the school register.

Nine alternative schools for teenage single mothers currently exist in the country, including Narae and Dodam in Seoul.

By Lee Hyun-jeong

(rene@heraldcorp.com)

Update 3: In China, this time, via the BBC:

In recent weeks a number of Chinese secondary schools have introduced prescriptive new rules designed to discourage teenage romance. But this has been met with scorn and outrage on both social and official media, as the BBC’s Dong Le reports

Read the rest there.

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Quick Hit: Cheongju Sex-Education Camp for Teens

(Source)

Sex-education is still so severely neglected in the Korean education system, and still so stuck in the 1980s, that it’s easy to think that things will never change. Especially with an administration so opposed to women’s reproductive rights.

But it’s not all doom and gloom though, and a quick internet search reveals what seems to many camps like this across Korea each summer:

청주시, 속리산 유스타운에서 청소년 성교육 캠프 실시 / Teenage Sex-Education Camp Held at Sokrisan Youthtown, Cheongju

Newswire, 18 July 2012

청주시(한범덕 시장)는 7월 18일부터 19일까지 청주시 소재 중학교 남녀학생 62명과 함께 속리산 유스타운에서 1박 2일간 청소년기에 알아야 할 올바른 성가치관의 정립과 성행동에 대한 책임의식 고취, 청소년들의 건강한 성문화 정착을 위해 청소년 성교육 캠프를 마련했다.

From 18th to the 19th of July, 62 boys and girls from a middle school in Cheongju will attend a two day, one night sex-education camp at Sokrisan Youthtown. Its purpose is to promote healthy sex-culture among teens by instilling correct sexual values and a sense of responsibility about sexual acts.

이번 사업은 청주시여성발전기금 6백만원을 지원하여 인구보건복지협회 충북지회부설 청주성폭력상담소(소장 엄정옥) 주관 하에 청주시내에 소재한 중학교 남녀 학생 62명을 대상으로 청소년들이 직접 참여하여 눈으로 보고 체험할 수 있는 프로그램으로 운영하게 된다.

This event is organized by the Cheongju Women’s Helpline Consultation Center (Manager: Ohm Jeong-ok), part of the Cheongju branch of the Planned Population Federation of Korea, and was provided with 6 million won by the Cheongju Women’s Development Center. It will give 62 Cheongju male and female middle-school students a chance to experience things directly and see them with their own eyes.

전체 62명을 6개조 모둠으로 구성하여 지도교사(성교육전문가)의 진행 하에 모둠별 집단 프로그램, 신체관련 모형 만들기, 눈으로 보는 성교육(임신·출산·낙태·피임방법·성병)과 청소년 성폭력 예방 동영상을 시청하고 서바이벌게임과 황톳길체험, 별빛 성축제를 통하여 또래 간 친화와 화합의 시간을 갖는다.

The 62 students will be in split into 6 groups, each under the control of a teacher specializing in sex-education. They will progress through various programs, including: making body shapes [James – possibly that’s what they’re doing in the picture below, taken later]; receiving visual education [James – ?] related to pregnancy, childbirth, abortion, contraception, and STDs; watching teenage sexual violence prevention videos; doing survival games; going hiking; and making friendships through a “Starlight Sex Festival”.

(Source)

또 성개방화·성상품화로 인해 다양한 청소년 성문제가 사회문제로 확산되고 있고 급속한 산업화로 인한 잘못된 정보의 홍수 속에서 자칫 일탈의 길로 접어 들기 쉬운 청소년기에 이들의 눈높이에 맞는 성교육 캠프활동을 통하여 올바른 성가치관을 심어주고 성행동에 대한 책임의식을 함양하여 문제를 스스로 예방하고 대처할 수 있는 성적 의사결정 능력을 키우기 위한 일환으로 마련됐다.

Because of greater sexual liberalization [James — meant in a negative sense, i.e. greater exposure to sex in the media and earlier and more frequent sexual experience], teenagers have various sexual problems, which are becoming society’s problems. But because of industrialization [James – the rise of the internet?] there is a lot of incorrect information about sex out there, and it is very easy for teens to take the wrong path. Through an age-appropriate program, this event is designed to instill correct sexual values, to promote sexual responsibility, and to help students themselves prevent sexual problems and make decisions.

청주시 관계자는 “청소년 성문제는 개인의 문제가 아니라 우리사회 전체의 책임이므로 이번 행사가 청소년들에게 올바른 성 가치관을 정립할 수 있는 좋은 기회가 되길 바란다”고 밝혔다.

A Cheongju city official said: “Teenage sexual problems are not just person problems, but all society’s responsibility. I hope this event gives teenagers a good opportunity to gain correct sexual values.”

Korean Boys: “Wearing Hot Pants Says Something About You”

(Source)

A much more serious topic than it may sound, this article from Ilda Women’s Journal will definitely give you a renewed appreciation for the goals of the Slutwalk (잡년행진) movement.

Once it does though, unfortunately you’ll probably find yourself pretty frustrated with it too. For the author only really gives platitudes about the need for change, rather than provide any details about who those boys were, what they said exactly, and the sex-education program her and her colleagues were involved in.

But still, she’s right to be concerned about the messages children are receiving about sexuality when any elementary school boys both approve of and chastise attractive women for wearing revealing clothes. Let alone disallow “ugly” ones from wearing them:

(Source)

“못생긴 애들 핫팬츠 입지 말라”는 아이들 Children That Say “Ugly Girls Shouldn’t Wear Hot Pants”

여성의 노출’을 바라보는 십대들의 시선 Teenagers’ Views on Women Who Wear Revealing Clothes

So Yeong-mi, August 2010

(일다의 독자위원인 서영미님은 현재 십대들과 함께하는 성교육 프로그램을 진행하고 있습니다―Editor)

Editor: Ilda reader So Yeong-mi is currently involved in a sex-education program aimed at teenagers.

“선생님, 질문 있어요. 왜 여자애들은 그렇게 짧은 반바지를 입어요?”…“여자애들이 핫팬츠 좀 못 입게 해주셨으면 좋겠어요!”…“?????????”

“Teacher, I have a question. Why do women wear such short shorts?”…”If young women didn’t wear hot pants, that would be good.”

이게 도대체 무슨 문제란 말이지? 최근 들어 두 번이나 받은 질문이다. 고등학교 청소년 남자 아이들을 만났을 때 한번, 그리고 초등학교 남자아이들과 교육하면서 한번. 성장기 자신의 몸의 변화나 성관계, 임신/출산에 관련한 질문들이 대부분인 편이라 이 질문이 유독 기억에 남았다. 같은 반 여자아이들이 핫팬츠를 입지 말았으면 좋겠다니 이 무슨 말인가?

(Source, NSFW)

Why on earth are they saying and asking these things? This has happened to me twice recently. Once, from teenage boys at a high school, and the other from boys at an elementary school. Most of the questions I get are normal ones about their development, changes to their body, sexual relationships, pregnancy and childbirth and so on, but I especially remembered these. Why are boys saying that girls in their classes shouldn’t wear hot pants?

James – Because of the mention of female classmates, I’m assuming the boys were in mixed-schools then? But So Yeong-mi doesn’t mention how the girls reacted to such questions, an omission which hopefully means she taught the boys and girls separately.

뜬금없는 질문이 궁금해 스무고개 하듯 계속해서 질문을 주고받으며 질문한 의도를 파악하려 애썼다. 질문자는 한 명이었지만 반 아이들 모두가 동의하고 있었고 별로 웃기지도 않은 질문에 아이들은 자지러졌기 때문이다. 질문을 받은 내가 자신들 생각대로 웃어넘기지 않고 진지하게 계속 물으니, 나중엔 아이들도 제법 진지하게 맞받아쳤다. 그리하여 나온 결론은 같은 반 여자아이들은 핫팬츠를 입으면 안 된다는 것!

I was very curious why these questions came out of the blue, so I sort of played 20 Questions with the students to find out. Only 1 student [in each case?] asked, but all the other students thought it was hilarious, and they expected me to laugh along with them. I wanted to get to the bottom of that, and so later when they gave me feedback it emerged that they felt that girls in their classes shouldn’t wear hot pants.

(Source)

모자와 핫팬츠는 다르다? What’s the Difference Between Hot Pants and Hats?

“오크가 그런 걸 입는 게 말이나 돼요?” “Would Orcs Wear Hot Pants?”

판타지 소설이나 롤플레잉 게임에 주로 등장하는 괴물, ‘오크’족. 쭉쭉빵빵 몸매도 좋고 능력도 좋은 미녀캐릭터들에 비해 볼품이 없어 쉽게 무시당하고 힘만 센 캐릭터. 아이들의 설명에 의하면 이랬다. TV에서 연예인들이 입는 것과는 다르다는 것. 그건 당연히 ‘봐줄 만하다’는 것이다. 핫팬츠뿐만 아니라 미니스커트에도 역시 강한 불만을 표했는데, 이번에는 또 다른 이유를 제기했다.

As the students explained, in fantasy novels and role-playing games the monster that appears the most frequently is the orc. Unlike beautiful female characters, with great abilities and voluptuous bodies (and usually useless armor – James), orcs are essentially faceless characters that can easily be disregarded. What entertainers wear on TV is different though, and, of course, it’s worth watching.

But it’s not just hot pants that the boys had problems with girls wearing, but also miniskirts. They gave a second reason for that.

“옷이 그러면 그렇고 그런 거 아니에요? 위험할 수도 있잖아요.”

“Doesn’t wearing clothes like that say something about you? And it’s dangerous too!”

아이들은 여성인 내게 “선생님도 그런 옷을 입냐”며 “도대체 왜”냐고 야단이었다. 한 학생이 모자를 쓰고 있기에 “너는 왜 모자를 쓰고 있냐” 물으니 “그냥 좋아서”라고 가볍게 얘기했다. 그럼 “핫팬츠나 미니스커트를 선택해서 착용하는 것은 무엇이 다르냐” 물으니 “그건 당연히 다르다”고 소리친다. 적절한 대답이 없을 때 아이들은 대개 화를 낸다.

(Source)

The students asked me, a woman, “Do you wear clothes like that?”, and, in a critical tone, “Why on Earth do women wear those?”. So, to one student who was wearing a hat I asked “Why are you wearing that hat?”, to which he casually replied “Because I like it”. So then I asked “How is that different to choosing hot pants or a miniskirt”, and got the retort that “Of course it’s different!”, the student becoming angry that he didn’t really have a proper answer.

그날 종일은 아이들과 좀 더 많은 시간을 들여 ‘개인의 취향’에 대한 이야기를 나누었다. 서로의 취향을 존중하고 이해해야 하는 이유를 찾아보며 남/녀를 탈피한 다양한 관계 속에서 역할활동까지 해봤다. 그러나 그 날의 아이들에게는 이미 모자와 핫팬츠의 ‘선택’이 다르지 않다는 것을 이해시키는 것이 어려워 보였다. 너무나 견고한 그들만의 ‘패션철학’이 놀라울 따름이었다.

I spent all day with the students, and shared a story about personal tastes with them. Then we did roleplaying, breaking away from normal man/woman and girl/boy ones, in order to better understand and respect each other’s personal tastes. It was difficult to make them understand that wearing hot pants was a choice, no different to wearing a hat, and I was very surprised in how unwavering some of their attitudes to fashion were.

우연히 비슷한 시기에 만난 이 집단 아이들만의 문제였을까. 교육이 끝난 후 평가시간에 이 에피소드를 털어놓으니 유난히 남자아이들 교육을 진행할 때 그런 질문이 많이 나온다는 실무자들의 의견이 있었다. 예쁜 사람이 입으면 괜찮고, 아니면 안 괜찮고, 짧은 옷을 입으면 위험하고 야한 어떤 것이라는 10대 초반의 아이들의 논리. 고등학생 이상의 청소년 들을 만났을 때만 해도 성인과 비슷하게 생각해나가는 시기여서 그런가 생각했는데, 초등학생들에게서까지 강한 불만으로 표출되어 나오니 그냥 웃어넘길 일이 아니라는 생각이 들었다.

I wondered if this way of thinking was just confined to the groups of students I taught, so afterwards I asked other sex-ed teachers involved in the program, and they confirmed that they get similar questions and opinions from especially male students. The logic of boys in their early teens was that if pretty girls wear hot pants and so on it’s okay, but if they’re not pretty then it’s not, and that [in either case] such clothes are both too revealing and dangerous.

(Source)

Now, if I’d asked high school students and so on, who think like adults, then I wouldn’t have been surprised, but once I learned that even elementary school students are saying such things then I realized that this was no laughing matter.

고 민지점은 성인들이 갖고 있는 편견이나 고정관념들이 고스란히 아이들에게도 답습된다는 것이다. 또한 그 연령이 대폭 낮아졌다는 사실도 놀랄만한 일이다. 그 어린 학생들마저도 ‘여성’의 몸을 검열하고 있다는 사실에 주목하지 않을 수가 없는 것이다.

Children are picking up adults’ prejudices and biases, although it is surprising that they’re doing so at such a young age. And we can’t help but notice that even these children too think the female body is something to inspected and evaluated.

우리가 어떤 일을 할 수 있을까 What can do we do about this?

노출이 많은 옷을 입은 여성과 그렇지 않은 여성을 간단하게 이분화 시키고, 거기에 아름다움이라는 가치를 연결시킨 잣대로 평가하는 것은 아이들도 어른들과 크게 다르지 않았다. 다만 아이들의 용어로 표현하고 있을 뿐이었다. 이를 우스갯거리로 사용하는 아이들을 보고 있자니 솔직히 조금 화가 나기도 했다. 그리고 그와 동시에 우리 스스로 반성해야 될 때가 아닌가 생각해보게 됐다.

Children splitting women into simply those who wear very revealing clothes and those that don’t, and judging their value only in terms of their appearance, is little different from what adults do. But although the children just used these terms jokingly, to be honest I still got a little angry with them.

Yet at the same time, we really need to examine ourselves too.

대중매체에 대한 비판을 하려던 차에 최근 10대 청소년 연예인들을 상대로 60%가 신체 노출이나 과도한 성적 행위 장면을 강요했다는 기사들을 보게 되었다. 한 언론과의 인터뷰에서 가수 이은미는 음악성 보다 외적인 면에 더 관심을 갖는 사회 분위기를 우려하며, 성적인 면이 강조된 걸그룹의 노래, 의상, 춤에 환호하는 이 사회를 ‘몰상식의 극’이라고 표현했다. “초등학교를 졸업한지 몇 년 되지 않은 아이들을 벗겨놓고 대 놓고 섹시하다고 박수를 치거나, 꿀벅지, 꿀복근 같은 용어들을 사용하는 대중문화를 보면 소름이 끼친다.”는 것.

(Source: unknown)

I was about to blame the mass media, as recently I’ve read reports which say that 60% of female teenage entertainers have claimed to have sometimes been forced to wear revealing clothes and/or do sexual dances and so on. And in an interview of the singer Lee Eun-mi (James – Not one of those teenage entertainers; she was born in 1968), she said she was worried about a society that considered external appearance more important than musical quality for singers, where girl groups’ sexual dances, songs, and outfits where cheered…she used the term “thoughtless/careless”. She said “I freak out at the thought that just a few years after they graduate from elementary school, young male and female entertainers are being praised for taking off their clothes and being talked about in terms of their ‘honey thighs‘ or six-packs.

쏟 아지는 대중매체의 벗기기 논란은 새삼 어제오늘 일도 아니건만, 아무 손쓰지 않고 있었음에 반성하게 된다. 상품화되고 대상화되고 있는 여성들의 문제를 공공연히 문제 삼지 않았던 것이 일상생활에까지 주변 사람을 대상화하고 외모로써 평가하는 지금의 일을 만든 게 아닌가 하는 생각에서다.

But these trends in the media didn’t just appear overnight – they were allowed to flourish by the public’s inattention and lack of concern. This way, we have come to consider the commercialization and objectification of women as a normal part of our daily lives.

아 이들의 생각을 넓게 펼쳐주진 못할망정 오로지 외모로써 사람을 평가하는 우리 사회에서 우리가 어떤 일을 할 수 있을지 함께 고민해봤으면 좋겠다. 우리가 그동안 무심코 내뱉었던 말들이 아이들에게 어떤 영향을 미치게 될지 생각해보면서 말이다. 문제가 수면으로 드러난 지금이야말로 왜곡된 미와 과장된 외모 중심의 평가들로부터 벗어나 아이들에게 더 많은 관심을 가져야 할 때다. 아이들뿐만 아니라 사실은 우리 모두를 위해서 말이다.

It’s difficult to broaden children’s minds, but we do have to make an effort to stop judging each other on our appearances. We have to consider what has been the effect on our children of this focus, this excessive emphasis on appearance. Not just for them, but for society as a whole (end).

My post title aside, I don’t mean to generalize about all Korean boys, and given the author’s vagueness then what she says about them really needs to be taken with a grain of salt. So, to get a better overall picture, I’d really appreciate anything any teachers can tell me about what their own young students have ever said about such things (alas, it’s been a while since I’ve taught children or teenagers myself).

And to end on a positive note, was anyone else reminded of the above semi-response to such sentiments? Now I have a renewed sense of appreciation for that too!^^ (See here for a discussion of the song’s lyrics and meaning)

The Origins of “Ajosshi Fandom”?

Did you know that middle-aged sexual harassers often claim that they were just being affectionate, touching the victim simply as if they were their own daughters? Naively perhaps, I had no idea, so I didn’t give this commercial a second thought when it came out in 2005. But armed with that knowledge, I can certainly understand why it would have made so many women uncomfortable, as pointed out by Park Hee-jeong (박희정) in her article on the commercial that I’ve translated below, and which was echoed by numerous commenters.

Then it hit me. If all this was already well-known by the Korean public in 2005, then it takes no great leap of the imagination to see how middle-aged men’s sexual attraction to 15 and 16 year-old girl-group members could so quickly and readily be framed in the same terms just a couple of years later, albeit more as an avuncular (uncle) love rather than a paternal one for some reason.

That would remain the case for the next few years, as you can read about in depth here, here, here, here, and especially in Soo-ah Kim’s article “The Construction of Cultural Consumption Way: The Discourse of Uncle Fans with the Girl-Idol Group” in Media, Gender & Culture, 15 (2010): 79-119 (“소녀 이미지의 볼거리화와 소비 방식의 구성: 소녀 그룹의 삼촌 팬 담론 구성”, 미디어, 젠더 & 문화), as she was one of the very few prominent academics challenging that consensus at the time. Only upon a perceived spate of sex crimes against children in July 2010 would the media begin (and I stress only begin) acknowledging the sexual element, and how that could be problematic.

Of course, that’s just scratching the surface of ajosshi (아저씨; middle-aged man) fandom, and I certainly don’t want to imply that middle-aged men’s interest in young girl-groups can’t be anything but sexual. Nor that when it is sexual though, that that’s fine for 20 and 30-somethings, but somehow wrong or “unnatural” when coming from older men. Either way, the crucial thing is that it’s acknowledged, and that the impact of —and consequent possible restrictions on—entertainment companies using underage performers to cater to this sexual interest are considered.

This “just like my daughter/niece” rationalization though, is a complete denial, and deserves further exploring: finding it in two different contexts can’t just be coincidence. In particular, I think that that it may—and I stress may—be much more common of Korean harassers than of those from other countries, and would appreciate it if readers could confirm or deny this.

Meanwhile, Park Hee-jeong’s article is more about the memories of such harassment the commercial evokes, and especially on the “beautiful flowering”-type gender socialization contained within the narration. I think she overstates the latter a little when she discusses how awkward the reality of puberty is for girls though, as it’s certainly no picnic for boys either, with other family members likewise invariably embarrassing them or making them feel uncomfortable as they develop. Also, when she implies that wet dreams are celebrated as a sign of manhood, then it’s clear that actually she knows very little about raising teenage boys. But still, it’s a very eye-opening short article, and thanks again to the reader that passed it on to me:

딸의 미소는 남성들의 판타지일 삼성생명 TV광고인생은 길다

A Daughter’s Smile is Only a Male Fantasy, Samsung Life Insurance ‘Life is Long’ Daughter Version

저녁 식사 자리, 등을 두드리는 아버지의 손길에 딸은 불편한 얼굴을 보인다. 알고 보니 처음 착용한 브래지어가 신경이 쓰였던 것이다. “장조림 많이 먹어라” 하며 다독이는 아버지의 말에 딸은 수줍게 미소를 짓는다.

As a father and daughter sit down to eat dinner, he gives her an affectionate pat on the back and says “Eat up!”. But we see that this makes her uncomfortable, as she is wearing her first bra, and later she gives an embarrassed smile to her father.

삼성생명의 TV광고 시리즈 ‘인생은 길다’ 중 딸 편의 내용이다. 화면이 진행되는 동안, 광고에서는 아버지의 목소리로 “딸의 인생은 깁니다. 어느새 여자가 될 것이고, 사랑을 하고, 결혼하고 엄마가 될 것입니다” 라는 나레이션이 흐른다.

In this commercial, part of the Samsung Life Insurance “Life is Long” series, the daughter is the focus. In the background, the father narrates “My daughter’s life will be long. Before I know it, she will be a woman. She will fall in love, she will get married, she will become a mother”.

(Source: Handsome in Pink)

훈훈한성장의 확인?

Affectionately noticing how his daughter is developing

이 광고는 딸의 성장을 깨닫는 아버지의 마음을 다루고 있다. 훈훈하고 감동적이어서 ‘눈물까지 흘렸다’는 아버지들의 이야기도 들리는 걸 보면, 많은 남성들이 이 광고의 정서에 공감하고 있는 듯하다.

In this commercial, the father notices that his daughter is growing up. Seeing as many men have been so moved by it as to be almost crying, it is indeed a warm commercial that plays on one’s heartstrings.

그러나 한 켠에서 불편한 감정을 호소하는 여성들의 목소리도 흘러나오고 있다. S씨(28)는 광고를 보며 느꼈던 불편함을 이렇게 말한다. “브래지어를 한 등을 만지는 모습이나 움찔거리는 딸의 모습이 싫었어요. 그 상황에서 느꼈을 기분 나쁜 감정이 떠올라서. 실제였다면 그 상황에서 결코 딸은 웃지 못하죠.”

On the other hand, women are expressing feelings of awkwardness with this commercial. Miss S (28), said it made her uncomfortable, and that “I hated it when the girl shivered after being touched on the back by the father. That feels nothing but bad. Daughters wouldn’t be able to just laugh about it, yes?”.

우리 사회에서 딸들에게 성장, 특히 ‘성적인 성장’은 훈훈한 경험이 되지 못한다. 광고 속 딸도 브래지어를 한 등에 아버지의 손이 닿자 깜짝 놀란다. 십대 여성들에게 성적 성장은 부끄럽고 감추고 싶은 일처럼 되어있다. 브래지어 자체도 몸의 건강과는 상관없이 가슴을 보정하고 감추기 위한 것이지 않은가. 그런 면에서 브래지어를 착용하고 긴장하거나 누가 만지기라도 할까봐 안절부절 못하는 딸의 모습은 훈훈하기 보다는 차라리 안타까운 모습에 가깝다.

In our society, growing up, especially sexual development, is by no means a warm and wonderful experience for girls. In this commercial, even the daughter is shocked and surprised by the father touching her on the back. After all, the bra itself is for hiding and adjusting one’s breasts, regardless of how healthy one’s body is [James – I think this means it is taboo for women not to wear a bra in Korea]. Moreover, worrying about having one’s bra touched [James – Or noticed and/or pointed out?] is a source of tension and stress for girls, making the scene more something to be lamented than as an example of fatherly affection.

같아서 만진다

“I touched her because she’s like my daughter”

여성들이 이 광고를 보면서 느끼는 불편함의 한 켠은 ‘몸을 만지는’ 행위에 있다. 우리 사회에서는 가족이라든가 친하다는 이유로 타인의 몸에 손을 대는 행위가 쉽게 용납이 되는 경향이 있다. 나이 지긋한 분이 성희롱 가해자로 지목되면 “딸 같아서 만진 건데 잘못이냐?”는 변명(?)이 나오는 것도 그런 이유다.

One reason women feel uncomfortable watching this ad is because of the act of the daughter’s body being touched. That is because our society approves of and/or grants permission to men touching them in a friendly manner, like they would their own family members. Indeed, when an older male is accused of sexual harassment, often he fastens on to the excuse that “Can’t I affectionately touch someone like my own daughter?”.

그러나 성장을 기뻐한다는 의도로 몸을 만지는 일들이 자식들의 입장에서는 기분 나쁜 일이 되기도 한다. P씨(30)는 초등학교 시절 가슴이 나오기 시작한 걸 흐뭇해하던 아버지가 맨 가슴을 만진 일에 상처를 받았다고 한다. “아버지야 나쁜 의도가 없으셨겠지만 기분이 나쁘고 싫었거든요. 기분 나빠하는 걸 귀엽게 여기는 게 더 싫고 화가 났지만, 별 수 없었죠.”

While one can touch children because you’re pleased with how they’re growing [James – I highly doubt this is meant in a pedophilic sense. But the next sentence definitely does sound strange though], from children’s perspective it can feel quite bad. Miss P (30) said that when she was in elementary school and her breasts had started appearing, her father touched them in a pleased way [James – as in, “Wow, my girl’s growing up!”] and that this [emotionally] hurt her. “My father didn’t mean anything bad by it, but I still felt bad and hated it. My father thought it was cute though, which just made me angry and hate it all the more, although I couldn’t do anything about it”.

“딸 같아서 만진다”는 말이 통용되는 사회에서 삼성생명의 광고는 많은 여성들에게 불편한 기억을 환기시킨다. 광고 속에서는 의도된 스킨십이 아니었지만, 불편해하는 딸의 모습을 아름답게 바라보는 시점 자체가 이미 여성들을 불편하게 만들고 있는 것이다.

“I just touched her like I would my daughter” is an excuse used so much in Korean society, that this Samsung Life Insurance commercial evokes many uncomfortable memories in women. In particular, having something that would in reality be so uncomfortable for the daughter, to be just cutely dismissed instead, already makes women feel uncomfortable. Even though the father’s intention was not skinship [James — i.e., not sexual. See #2 here for more on what “skinship” is].

(Source: Women and Career)

여자로서의 인생?

Life as a woman?

광고의 마지막에 수줍은 미소를 짓는 딸의 모습은 그래서 불편할 뿐만 아니라 현실적이지도 못하다. 성적인 변화를 부끄러워하고 수줍어하는 십대여성의 모습을 아름답게 여기는 것은 남성들의 판타지일 뿐이다.

The commercial’s final scene with the girl shyly smiling is not just uncomfortable and awkward, but unrealistic. The notion that a teenage girls’ sexual development is beautiful is just a male fantasy, whereas in reality it is embarrassing and often full of shame.

무엇보다 딸의 성장을 대표할만한 것이 어째서 브래지어가 되어야 하는가. ‘여자’ ‘사랑’ ‘결혼’, 딸의 인생을 한정 짓는 말의 진부함은 더 말할 필요도 없다.

More than anything else, why on Earth is a bra considered so representative of daughters’ development? And there’s no need to limit her future to simply the old-fashioned goals of becoming a woman, of falling in love, and getting married either (source, right: unknown).

바 꿔서 생각해보자. 이를테면 처음으로 수염이 나거나, 첫 몽정을 한 아들을 두고, “어느새 사랑을 하고, 결혼을 하고, 아빠가 될 것입니다” 라며 흐뭇함을 느끼는 어머니의 모습은 쉽게 연상되는 이미지는 아닐 것이다. ‘아들의 성장’이 가지는 이미지는 성적 성장, 가정을 이루는 것 등에 국한되지 않기 때문이다.

Let’s try changing the sexes. Instead of a son’s first shave or wet dream being a sign of manhood, let’s imagine a mother sitting in front of her son thinking “Before I know it, he’ll fall in love, get married, and become a father”. Unlike daughters, when you think of sons growing up, you don’t only think of their sexual development and of them becoming parents themselves.

삼성생명의 ‘인생은 길다’ 시리즈 광고를 두고, 흔히 접할 수 있는 보통 사람들의 모습을 담고 있는 ‘리얼리티’ 광고라 한다. 그러나 그 리얼리티 속에 실제 딸의 성장과 느낌은 박제되어 있다.

Samsung Life Insurance’s “Life is Long” series is widely seen as very touching and realistic. But [hidden] in that [fabricated] reality are daughters’ real feelings and development (end).

“Single Mothers are Ignorant Whores”: Update

(Source)

As you’ll recall from last month’s article, about the Ministry of Health and Welfare (보건복지부; MOHW) once defining single mothers as having “low levels of education [and] impulsive sexual drives”, I promised to find out how recently that had been posted on the Ministry’s website, speculating that it was sometime within, say, the last decade or so.

You can imagine my surprise then, when Seunghee Han of the Korean Unwed Mothers Support Network (한국미혼모지원네트워크; KUMSN) informed me that wasn’t removed until as recently as May 2010. This was in response to Executive Director Heejung Kwon posting the definition on the Missmammamia (미스맘마미아) website, which prompted many mothers to write directly to the Ministry to complain.

Unfortunately however, the definition that has replaced it is also a little problematic, implying that most Korean single mothers are in their teens. Whereas that is certainly true of most Western countries though, and – if the 2008 Drama Little Mom Scandal (리틀맘 스캔들) above is any guide – may also be the Korean public’s perception, the reality is that most are in their late-twenties or early-thirties, as the following post on the KUMSN website makes clear:

(For a good introductory article to the plight of single mothers in Korea, see the New York Times here)

건강길라잡이사이트문제있습니다 / A Problem with the Health Guide Website

건강길라잡이는 보건복지가족부와 건강증진사업지원단에서 운영 중인 국민 모두의 건강증진을 위한 건강증진사업 홈페이지입니다. 그런데 여기에 쓰인 미혼모의 정의는 이상합니다.

The “Health Guide” is a website jointly run by the MOHW and the Management Center for Health Promotion for the public health of all citizens. However, the definition of single mothers on it is strange.

합법적이고 정당한 결혼절차 없이 임신중이거나 출산한 여자를 미혼모라고 정의내리고 있는데 마치 미혼 임신, 출산을 하면 모두 불법을 저지르고 있는 범죄인으로 여기고 있는 것 같습니다.

According to the definition, single mothers are women who are pregnant or who have given birth who have not gone through the legal and proper marriage procedures. Put this way, it sounds like all unmarried pregnant women or mothers have committed some sort of crime!

그리고 기본적으로 미혼모를 대부분 10대라 여기고 있습니다. 그러나 2010년 조사한 바로는 한 지역사회에 있는 미혼모의 경우, 평균 나이는 20대 후반 30대초반이라는 결과도 있었습니다.

Also, it basically says that most single mothers are in their teens, whereas according to the results of a survey of single mothers in one local area [James – unnamed] in 2010, most were in their late-twenties or early-thirties.

국민들의 건강을 증진하기 위해 유익한 정보를 제공하는 사이트에서도 이런 잘못된 정보를 제공하기 때문에 미혼모들에 대한 사회적인 인식이 더디게 바뀌고 있습니다. 잘못된 정보는 정정되어야 합니다.

Because there is wrong information even in a guide aimed at promoting citizens’ health, the public perception of single mothers is slow to change. This wrong information needs to be corrected.

(Source)

And here is the section of the guide/website referred to:

10임신과미혼모 / Teen Pregnancy and Single Mothers

미혼모 : 합법적이고 정당한 결혼절차 없이 임신중이거나 출산한 여자.

Single Mother: A pregnant woman or mother who has not gone through the correct and proper marriage procedures.

산업화 도시화 과정, 성에 대한 가치관이나 태도의 변화, 이성교재의 범위가 늘어남에 따라 미혼모의 수가 계속적으로 증가. 미혼모 중 약 25%는 10대.

Because of industrialization and urbanization, people’s sense of values about and attitudes towards sex are changing, and more people [James – I think it means unmarried people] are having sexual relationships. Accordingly, the number of single mothers is rising, and roughly 25% of those are in their teens.

(James – Before you quite rightly point out that 25% isn’t “most” single mothers, the guide contradicts itself just two lines further down)

미혼모에 대한 정확한 통계는 없으나 전국 출산력 조사결과 18~34세 미만의 미혼여성들 중 3.4%가 임신의 경험이 있는 것으로 추정.

While it is difficult to get accurate statistics about single mothers, based on the results of a national birthrate survey [James – unnamed] it is estimated that 3.4% of single women aged between 18 and under 34 have had the experience of being pregnant (source, right).

미혼모는 대부분 10대 임신으로 교육적 경제적 정도가 낮아 충분한 건강관리를 받을 수 없으며 부모로서의 발달과업을 달성할 수 없다.

As most single mothers are teenagers, with inadequate access to healthcare and low levels of education and earning ability, then they can not really succeed as parents.

신체적인 미숙과 영양부족으로 유산, 조산, 저체중아 출산 등 고위험 임산부와 고위험 태아 및 신생아가 된다.

Teenagers that are not fully physically developed, and/or are malnourished, are at high risk of having miscarriages, premature births, underweight children, and/or complications during their pregnancy.

미혼인 여성이 임신을 하면 임신한 결과를 인공유산과 분만 중 어느 쪽을 선택할 것인지를 결정해야 하고 분만을 할 경우는 자신이 키울 것인지 입양을 시킬 것인지를 결정해야 한다.

If a single woman becomes pregnant, her two options are having an abortion or delivering the baby. If she chooses the latter, then she has to decide if she will raise it herself or offer it for adoption.

우리나라의 경우 84.8%가 인공유산, 분만은 15.2%(김승권, 1992)

In Korea, 84.8% of women in such a situation choose to have an abortion, and 15.2% choose to deliver it. (Kim Sung-gwon, 1992)

(Source)

Apologies for not being able to find the title of the book referred to for the last figure, but I’m afraid I’ll have to recover from the shock of seeing a 19 year-old source used before I start looking. Moreover, combine that with the sloppily-written, contradictory, and incorrect information provided earlier, then frankly – and ironically – it’s only as I type this that I realize how bad things must be for single mothers here.

Sure, call me melodramatic, and/or reading too much into what is most likely simply a hastily-written piece of work, but recall that it comes from an organization presumably charged with supporting single mothers, promoting their rights, and trying to overcome stereotypes. Yet if that’s the best that it can do, then I shudder to think of how other organizations and segments of society treat them, with the sterling exception of the KUMSN.

But to end on a lighter note: has anybody seen Little Mom Scandal, and/or know how sympathetic it was to single mothers? Please let me know!

(Thanks to Seunghee Han of the KUMSN for the information. And also to Marilyn for putting me in touch with her, and again for translating October’s much longer article!)

Ministry of Health and Welfare: “Unwed Mothers are Ignorant Whores”

(Source)

What? It said that? In 2011??

No, hopefully not so recently, especially with the increasing criminalization of abortion since last year. But as you’ll soon see, the Ministry of Health and Welfare (보건복지부) certainly did once define unwed mothers as such, and I’d wager within at least the last decade.

It was just in 2008, for instance, that singer Ivy (아이비) was vilified in the media for the heinous crime of having sex with her boyfriend, so by those standards the Ministry’s comments were not particularly outlandish. And while Ivy did eventually rehabilitate her reputation, unfortunately Korean society is still far from accepting women being so sexually “open and impulsive”, let alone so blatantly so as to have a child out of wedlock.

Whatever the date though, when even the organization charged with helping unwed mothers once stigmatized them, then you can imagine how badly they fare in society today.

Despite that, abortion opponents seem to have quite a sanguine image of what it’s like to raise a child as a single mother. Which is what prompted this anonymous Korean woman, who kindly recently wrote on TGN about how and why she got an abortion, to post a link to this imomNews article outlining how the reality is anything but. With thanks to Marilyn for translating it, here it is in full:

(Update – To my shock and disappointment, the Ministry’s appalling definition was actually on its website until as recently as May 2010)

‘동성애자’ 다음으로 차별 받는 집단 ‘미혼모 / Unwed Mothers Most Discriminated Group after Homosexuals

인식 개선 선행…정부지원 확대 /[With] improvement in perception as precedent. . . expansion of government aid

Image Caption: 최근 정치권을 중심으로 ‘미혼모’ 지원방안이 활발히 이루어지고 있다. 지난 3일 서울 여의도 국회에서는 ‘미혼모 지원정책 개선방안’ 포럼이 개최됐다 /Currently, political methods for supporting unwed mothers are actively becoming reality.  On Aug. 3, at the National Assembly in Yeouido, Seoul, an “Unwed Mothers Support Measures Improvement” forum was held.

‘학력이 대체로 낮고, 불안정한 직업에 종사한다. 자취나 하숙을 하고, 성에 대한 가치관이 개방적이고 충동적이다. 사회경제적 상태가 낮고 부모와 떨어져 사는 사람’이라고 과거 보건복지부가 운영하는 웹사이트 건강길라잡이는 미혼모에 대한 정의를 이렇게 내렸다.

“Usually low levels of education, with an unstable job. Lives by herself or in a boarding house, has open and impulsive sexual values.  A person whose socioeconomic situation is low, and who lives apart from her parents,” is how a website health guide operated by the past Ministry of Health and Welfare defined unwed mothers.

이처럼 사회의 부정적인 시선 탓에 미혼모에 대한 관심과 지원은 일부 사회복지시설을 제외하곤 전무후무한 것이 사실이었다.

Because of society’s negative views like these, it was true that, as for interest in and support for unwed mothers, a few social welfare facilities were the first and seemed like they would be the last.

특히, 1990년대 이후 정부와 시민단체 등의 노력으로 조손가정, 다문화 가정, 한부모 가정 등은 상당부분 인식개선이 이루어 졌으나 미혼모 가족만은 사회의 편견 속에 여전히 ‘눈총’의 대상이 되고 있다.

In particular, through the efforts of the government and civic organizations since the 1990s, perception of grandparent-grandchild families, multicultural families, and single-parent families has improved; among society’s prejudices, only unwed-mother families continue to be the target of stares.

때문에 형편이 좋지 않아 자립이 힘든 미혼모들은 자연히 입양을 생각하거나 권유받게 되고, 우리사회도 ‘낳아 기르는 쪽’ 보다는 입양을 암묵적으로 유도했다.

(I Came From Busan, 2009. Source)

Because of that, unwed mothers, whose circumstances are not good and so have difficulty supporting themselves, think of adoption of their own accord or are induced to adopt, and our society also implicitly supports the “have and raise side” less than it does adoption.

사정이 이렇다 보니 지난해 우리나라의 해외입양아는 미혼모의 자녀가 90%를 차지한 것으로 나타났다. 그러나 최근 이들에 대한 지원방안이 정치권과 시민단체, 기업 등을 중심으로 활발하게 논의되면서 미혼모 가족에 대한 관심이 일고 있다.

Because of this situation, last year it emerged that 90% of internationally adopted children from our country were the children of unwed mothers.  However, as ways to support them are currently being actively discussed in political circles, civic organizations, and businesses, interest in unwed-mother families is rising.

Image Caption: 던킨도너츠는 미혼모 정소향(21세) 씨를 정규사원으로 채용하면서 미혼모 채용에 적극 나서기로 했다 /By hiring unwed mother Jeong So-Hyang (21) as a permanent employee, Dunkin Donuts is actively taking a stand for the hiring of unwed mothers.

미혼모 인식 개선이 우선 / Improvement of perception of unwed mothers the priority

미혼모에게 가장 필요한 부분은 부정적인 사회의 시선이 관심과 보호의 시선으로 바뀌어야 하는 것이라고 전문가들은 지적했다.

Experts indicate that the most important thing unwed mothers must do is change negative societal views into feelings of interest and protection.

실제 지난 2009년 한국미혼모지원네트워크와 한국여성정책연구원이 실시한 ‘미혼모ㆍ부에 대한 한국인의 태도와 인식’ 설문조사에 따르면 미혼모는 동성애자 다음으로 가장 많은 차별을 경험한 집단으로 조사됐다.

In fact, according to the survey “Koreans’ attitudes toward and perception of unwed mothers and fathers,” carried out in 2009 by the Korean Unwed Mothers Support Network and the Korean Women’s Development Institute, unwed mothers were found to be the group that experienced the most prejudice, after homosexuals.

또한 설문에 참가한 2,000명 중 60% 이상이 미혼모에 대해 ‘판단력과 책임감이 부족한 사람’이라고 답변했다.

Also, of the 2,000 people who participated in the survey, over 60% answered that unwed mothers “are people who lack judgment and a sense of responsibility.”

김혜영 한국여성정책연구원 연구위원은 “미혼모의 경우 일종의 일탈자로 낙인 받고 있다”며 “미혼 부모에 대한 과감한 지원정책이 필요하다”고 지적했다.

(Sources: left, top-right, bottom-right)

Kim Hye-young, a senior researcher at the Korean Women’s Development Institute, said, “An unwed mother is branded as a kind of deviant.  We need bold support policies for unwed parents.”

이영호 서울시 한부모가족지원센터장도 “우리사회는 다양한 가족이 있고 모든 가족은 행복할 권리가 있다”면서 “그러나 우리 사회에서 미혼모가 아기를 키우면서 자랑스럽게 또는 당당하게 양육의 경험을 공유하고 그 안에서 성장할 수 있을까란 의문이 들때가 많다”고 아쉬움을 드러냈다.

Lee Young-ho, head of the Seoul City Single Parent Family Support Center, also showed frustration:  “There are diverse families in our society, and all families have a right to be happy.  However, there are many times when I question whether unwed mothers, while raising their children, can proudly or confidently share their child-rearing experiences and develop in that [kind of environment], in our society.”

이에 최근 여성단체와 미혼모 보호 시설은 미혼모 인신 개선 사업을 적 극 펼치고 있다.

Accordingly, women’s organizations and unwed-mother shelters are currently actively engaging in a project to improve the perception of unwed mothers.

지난달 28일 서울시한부모가족지원센터와 20여 곳의 미혼모관련 단체들은 ‘미혼모지원단체협의체’를 발족하고 미혼모 인식 개선을 위한 다양한 논의를 시작했다.

On July 28, the Seoul City Single Parent Family Support Center and about twenty organizations for unwed mothers started the ‘Unwed Mother Support Organization Council” and began a variety of discussions designed to improve the perception of unwed mothers.

그 첫 번째 사업으로 사람들에게 부정적 이미지가 강했던 ‘미혼모’를 공모를 통해 ‘두리모’로 대체하기로 했다. 두리모란 ‘둥근’이라는 뜻과 둘이라는 숫자를 의미하는 방언 ‘둘레’가 조합된 것이다.

For their first project, they agreed through a public contest to replace “unwed mother”, which had a strong negative image, with “doo-ree mother.” “Doo-ree mother” combines the meaning “round” [doong-geun] with the regional dialect word dool-leh, which means “two people.”

(Source)

정치권ㆍ기업, 미혼모 자립위해 노력 / Efforts by political groups, business for unwed mothers’ independence [ability to support themselves]

정치권에선 ‘미혼모 자립’을 위해 관련법을 정비하고, 토론회를 통해 다양한 의견을 청취하고 있다. 기업들도 미혼모를 우선 채용하는 등 이들의 자립을 위해 힘을 쏟고 있다.

Political groups are modifying laws in order for ‘independence for unwed mothers,’ and through panels, they are listening to diverse opinions.  Through actions like prioritizing hiring unwed mothers, businesses are also devoting themselves to the cause of their independence.

특히 민주당 최영희 의원(국회 여성가족위원회)은 미혼모에 대한 지원을 확대하는 내용을 담은 ‘입양촉진 및 절차에 관한 특례법 전부개정안’ 등 관련법을 최근 국회에 제출하는 등 법 만들기에 앞장서고 있다.

Democratic Party Assemblywoman Choi Young-hee (National Assembly Gender Equality and Family Committee), in particular, is leading the way in making laws, some of which are currently submitted to the National Assembly, like “Overall Revision Bill for the Special Act Relating to Promotion and Procedure of Adoption,” the contents of which expand support for unwed mothers.

또한 지난 3일에는 한국미혼모가족협회·한국여성정책연구원와 공동주최로 ‘미혼모 지원정책 개선방안’ 포럼을 개최했다.

(Source)

Also, on June 3, the Korean Unwed Mother Families Association and the Korean Womens Development Institute co-hosted the “Unwed Mothers Support-Policy Improvement Measures” forum.

이날 최 의원은 “해외입양의 90%가 미혼모의  자녀라는 점은 우리 사회의 아픈 현실을 반영하는 것”이라며 “직접 양육하기를 원하는 미혼모가 늘어나고 있는 만큼 양육비 지원을 현실화 하고 지역사회에서 안정적인 생활을 할 수 있도록 정부의 적극적인 지원이 시급하다”고 지적했다.

On that day, Assemblywoman Choi said, “That 90% of international adoption is the children of unwed mothers reflects our society’s painful reality.  As the number of unwed mothers who want to raise their children themselves rises, the government’s active support is urgently needed to actualize aid for child-raising expenses for a stable life in a community.”

한편 이날 포럼에서 김혜영 한국여성정책연구원 박사는 ‘양육미혼모의 자립기반실태와 지원방안’에 대한 연구결과를 발표했다.

Also at this forum, Dr. Kim Hye-young, researcher at the Korean Women’s Development Institute, revealed the results of a study on the “Current State of Groundwork for Independence of and Ways to Support Unwed Mothers Raising Children.”

김 연구원은 “60%가 넘는 미혼모가 양육비와 교육비의 문제로 어려움을 겪고 있고, 80%이상은 월세와 같은 불안정적인 주거생활을 하는 것으로 나타났다”면서 “안정적인 자립기반 구축을 위해 미혼모 가족에 대한 조기 개입의 필요성과 함께 지원의 폭을 보다 확대할 필요가 있다”고 주장했다.

Dr. Kim said, “It showed that over 60% of unwed mothers are struggling because of the costs of child-rearing and education, and more than 80% live in unstable housing situations like [those requiring] monthly rent. In order to build stable foundations for independence, early intervention for unwed-mother families, together with an expansion of the range of support, is necessary.” (Source, right)

또 목경화 한국미혼모가족협회 대표도 “우리나라의 미혼모정책은 시설에만 초점이 맞춰져 있어 시설에서 벗어나 자립을 하려는 미혼모들은 빈곤 상황을 쉽게 개선하지 못하는 실정이다”고 지적했다.

Furthermore, Mok Gyeong-hwa, a representative from the Korean Unwed Mothers and Families Association, pointed out, “Policies regarding unwed mothers in our country only focus on facilities, so unwed mothers who want to break free from facilities and live independently can’t easily improve their state of poverty.”

최 의원은 이날 논의된 내용을 바탕으로 ‘한부모가족지원법 개정안’과 ‘국민기초생활보장법 개정안’을 제출할 예정이다.

Assemblywoman Choi will present the “Single-Parent Family Support Law Amendment” and “National Basic Living Security Law Amendment” based on the discussions of that day.

기업들도 미혼모 자립을 위해 적극적으로 나서고 있다. 던킨도너츠와 배스킨라빈스를 운영하는 비알코리아는 미혼모 시설인 사회복지법인 동방사회복지회와 함께 미혼모 고용지원 협약을 체결하고, 던킨도너츠 매장에서 파트타임으로 근무하던 미혼모 정소향(21세) 씨를 정식 사원을 채용했다

Businesses are also actively taking a stand for the independence of unwed mothers.  BR Korea, which operates Dunkin Donuts and Baskin Robbins, together with the  Eastern Social Welfare Society, a welfare corporation that is an unwed mother [support] facility, signed the Unwed Mothers Employment Support Agreement and recruited unwed mother Jeong So-hyang (21), who had been a part-time employee at a Dunkin Donuts shop,  as a permanent employee.

June 16, 2011.

Reporter: Cheon Won-gi (천원기, 000wonki@hanmail.net)

Syndrome (신드롬) by ChoColat (쇼콜라): Lyrics, Translation, and Explanation / Reading The Lolita Effect in South Korea, Part 4

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Way back when the internet was just for emails, getting on a plane was pretty much the only way to immerse yourself in another country’s pop-culture. But there were instant insights to be gained if you did.

Take the first Korean music videos I saw. Certainly, they were confusing at first: the hairstyles and clothing were downright bizarre, and I couldn’t understand a word of the language. But seeing the same dance moves, facial expressions, and hand gestures on Korean singers as those back home? I suddenly gained a profound sense of how manufactured pop music was in both countries, which I’d never been able to get from my hapless media studies lecturer.

And that was in May 2000. Fast forward to 2011, and it’s great having 24/7 access to K-pop, wherever you are in the world. But what would it be like encountering the K-pop assembly-line for the first time today?

(Source, all Syndrome screenshots)

Enter Chocolat’s (쇼콜라) music video for Syndrome (신드롬), offering similar quick insights into Korean girl-groups specifically, in this case through seeing girls doing things you normally only see women do. In particular, cutesy aegyo is bad enough coming from a 21 year-old singer, but simply surreal when you see it done by a 14 year-old.

Yes, surreal, not merely awkward and inexperienced. Essentially, you’re watching a child pretending to be an adult pretending to be a child.

Likewise, de rigueur sexy wistful stares at the viewer, hinting at hidden pain and heartbreak, while walking aimlessly in moodily-lit rooms? Receiving one from someone not yet old enough to date, only seems to highlight the pretentiousness of the device all the more. So much so, that I’m not sure I won’t be able to simply laugh at the next one I see now, unless it’s coming from a genuinely worldly-wise diva like, say, Uhm Jung-hwa (엄정화).

Oops: Juliane (줄리앤) above, is actually 18, albeit—if you’ll indulge someone twice her age—still far too young to pull the look off. But that’s not her fault, and I’m sure her and other members will improve with experience. Call it an occupational hazard of teenage groups: No More Perfume on You (향수뿌리지마) by Teen Top (틴탑), for instance, relies on a similar suspension of disbelief, as we’re supposed to pretend that all the boys are playas in a nightclub, despite none being old enough to even get in one:

Rather than dwelling on how teenage girls dancing in tight clothes made me think of teenage boys though, let’s wisely turn to the issue of Chocolat’s marketing instead. First, some quick context.

These days, with notorious levels of illegal downloading ensuring that girl-groups’ (and boy-bands’) management agencies overwhelmingly rely on endorsement deals rather than music sales for profit, then the most important thing is to get noticed. However, this is increasingly difficult, as 27 girl-groups have already debuted just this year.

One inevitable development then, is the increasing sexualization of K-pop, as I discuss in the Korea Herald here. Another, much more recent one, is explicitly using what’s known in advertising as a “unique selling point” (USP), such as the Swing Girls (스윙걸즈) highlighting the fact that all members have D-cup breasts, or the Piggy Dolls (피기돌스) that they are—or rather weremuch heavier than most other female stars.

(Update – Megan at Seoulbeats explores this more in her post about the very similar—and increasingly tiresome—use of “concepts”)

As for Chocolat, their own USP is that 3 members are biracial, with Korean mothers and US Caucasian fathers. Not the first Korean group with biracial or foreign members by any means, but certainly the first to emphasize it so (although as an aside, it would be interesting to see how SM Entertainment handled the issue of Kim Isak’s {김이삭} mixed race back in 2002).

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Will this succeed? Angry K-pop Fan, ellieAisa (in the video below), Gord Sellar, and Ashley of Seoulbeats are pessimistic. In particular, let me quote Gord at some length:

Whereas the media hypersexualization of children is pretty much accepted—if not admitted—in Korean society, and the media hypersexualization of white women is all but de rigeur now, I think the idea that the media sexualization of biracially white/Korean children might not turn out to be as profitable an enterprise in Korea.

The band seems to be getting a pretty negative reception online, and it’s not hard to see why: the particular anxieties regarding race in Korea that the group’s promoters are trying to exploit—ambiguities of race, and the permissible exoticism of the non-Korean female—take on a life of their own when there is not a Korean male in the picture to “own” her (and, likewise, to “pwn” her).

Put that mixed race woman in a group of Korean women, without a man in the mix, and I think you might find what I’ve seen in reality: she gets ostracized, because she is the one who’s enviably different. And then, if you take a few of them and put them together, make them dominate a group, and let media out where they could remotely be understood (or misunderstood, or willfully misunderstood even) as looking down on Korean girls, and…

Well, I don’t know what will happen. But I expect a lot of negative press, a lot of anti-fans. Korean girls are not going to like this very much. What remains to be seen is whether the appeal to middle-aged men is going to be enough to outweigh that narrowing of audience.

(Update—Related, also see Hello Korea!’s discussion of SuperStarK’s judges recently hesitating to approve a Caucasian entrant, as they anticipated “that the Korean people would be reluctant to let him win over a Korean”)

With the benefit of an extra month’s hindsight though, I’m going to wager that they will actually become popular, for several reasons.

First, because they have not just one USP but two: their race and their youth. Two of the three biracial members, Tia (티아) and Melanie (멜라니), are only 14 (the other biracial member is 18 year-old Juliane, mentioned earlier). From the perspective of management agency Paramount Music, this makes great sense both in the long-term and the short term.

In the long-term, because the younger a girl-group member becomes popular, the greater the range of consumers she can appeal to: ergo, both teens and young children and the uncle/ajoshhi fans. And she will have a much longer shelf-life so to speak.

This is the heart of “The Lolita Effect”, and why performers—especially female performers—are becoming younger worldwide, not just in Korea.

In the short term, while Girl Story (걸스토리) and GP Basic (지피 베이직) have even younger members, both groups seem to have quickly dropped off the radar, leaving – correct me if I’m wrong – Chocolat with the youngest girls currently active in K-pop. This presents a great opportunity for Paramount Music to gain notoriety for them by pushing the Korean public’s toleration of the hypersexualization of Tia and Melanie to the limit.

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Call me projecting my own narratives onto K-pop, but, sure enough, Tia at least has already been in a romantic couple photoshoot with 27 year-old actor Ji Hyun-woo (지현우), even before Chocolat officially debuted. You could argue that that was simply one small part of their overall marketing strategy rather than presaging a focus on sexualization per se, but my money’s still on them following the footsteps of So-hee (안소희) of the Wondergirls (원더걸스); Sulli (최설리) of f(x) (에프엑스; see here also); HyunA (김현아) of 4Minute (포미닛); arguably Suzy (배수지) of Miss A (미쓰에이); just about all of Girls’ Generation; and so on. As like Gord Sellar has said elsewhere, it’s not sex itself that sells, but more sexuality and sexual relationships only just on the fringe of public acceptance:

…we westerners also have a lot of weirdness in our entertainment media floating around that grey area of the age of consent. We’re profoundly uncomfortable with — and at the same time fascinated by — the period where sexuality begins to form in the mind of people, and the moment at which that sexuality becomes permissible. Straight-laced objectionability is, in fact, the greatest determinant in whether you’ll see a sex scene between two characters in a film. This is why we so rarely see plain, slightly overweight forty-year-olds having marital sex in a film. Doubtless, there must be some plain-looking middle-aged married couples out there who have passionate, enviable sex lives, but you’ll never see that in more than a few films, because it’s the most permissible sex on the planet. It’s when sex becomes imaginably objectionable—transgressive—that it becomes worthy of depiction…

Second, USPs aside, another thing in Chocolat’s favor is how they’re already behaving like better established girl-groups, already dieting and claiming that they haven’t had any cosmetic surgery(!). But more seriously, it also didn’t take long for Tia at least to secure a cosmetics endorsement deal, according to Paramount Music precisely because of her exoticism (albeit hardly an objective source).

Next, you might reasonably expect me to also present the photoshoot with Ji Hyun-woo as an example of a Korean male “owning her”, but honestly I’m not sure what Gord is driving at there, and invite him to elaborate either in the comments or on his own blog. I will grant though, that while it’s difficult to generalize, I do get the impression that the more Caucasian women you see in Korean-produced ads, the more they’re depicted with a Korean romantic male interest, as is also the case for music videos (see two examples below). Not that there’s anything wrong with that of course (although it would be nice if the opposite were also true), and I’d be grateful if any readers could fill me in on how they fare in dramas and movies.

Also, it’s certainly true that, sometimes, Korean girl-groups’ music videos have a completely unnecessary, often distracting and confusing male presence. To my mind, the most notorious example would be Because of You (너 때문에) by After School (애프터스쿨; discussed here), which inexplicably features a male in it despite clearly being about a lesbian relationship between two of the members (although technically the lyrics leave the gender{s} open):

Finally, it’s only indirectly related, but it’s one of the first things I thought of when I read Gord’s take on Chocolat (so what the hell): while the “policing” of women in K-pop is constantly in flux, with many backward steps, generally I’d say its slowly but surely liberalizing over time. In particular, whereas S.E.S (에스이에스) was forced to make Caucasian rather than Korean men the target of their wrath for their music video for U back in 2002, lest Korean men be offended (see here and here), now Korean men are fair game, with Miss A’s music videos in particular coming to mind.

Moreover, the debut of a girl group focused on its biracial members provides a great opportunity to do away with convention.

It’s such a pity then, that the music video for Syndrome has such a cookie-cutter feel about it instead, although that is of course what you’d expect from something so representative of the genre. For an analysis, see Quynh’s breakdown of it at Seoulbeats, while I’ll finally—belatedly—provide a translation of the lyrics for the remainder of this post:

Oh yeah~

그 얼굴 닳아질라 널 자꾸 보게 돼 baby baby

너 귀가 따가울라 여기저기서 니 얘기뿐야

Woo~그 hair, fashion 모든 게 it style 닮고 싶은 hot style

Boo 떠오른 new icon uh huh

Oh yeah~

Your face is fading, but I want to see it often

Your ears are burning, everyone is talking about only you

Woo~ that hair, fashion everything it style, a hot style I want to resemble

Boo a rising icon uh huh

Mercifully after a such a long discussion, Syndrome is probably the shortest, most repetitive song I’ve ever translated. Unfortunately though, just like the music video lacks any story, so too do the lyrics too seem disjointed and thrown together, chosen more for their sound than their meaning. Add an excessive amount of English nonsense, even by K-pop standards, then I’m going to forgo discussing my translation on this occasion, although I’d be quite happy to in the comments if people have alternative translations and/or think I’ve made a mistake.

Next, there’s the chorus:

빠 빠 빠 빠 빠져 버린 걸 헤 헤 헤 헤 헤어날 수 없게

너땜에 앓고 있잖아 모두 다 la la la la like me

폐 폐 폐 폐 폐인이 된걸 너 너 너 너에게 중독돼

이순간 Shake me up Fill me up Heal me again

I’ve so fa- fa- fa- fa- fallen for you, I can’t escape

I’m suffering because of you, everything la la la la like me

You’ve cr- cr- cr- cr- crippled me, I’m addicted to you you you

This moment, shake me up, fill me up, heal me again

널 새겨 놓은 my eye eye eye eye 멋진 그 목소리 in my headset

어떡해 미쳤나봐 낮이나 밤이나 니 생각뿐야

Woo 그 ment, motion 모든 게 issue 폭풍눈물 tissue

Boo 빛나는 new idol uh huh

You’re engraved into my eye eye eye eye, your cool voice in my headset

What am I supposed to do, I only think about you every day and night

Woo, that ment, motion everything issue, storm tears tissue

Boo, shiny new idol, uh huh

빠빠빠빠빠져버린걸헤헤헤헤헤어날수없게

너땜에앓고있잖아모두다 la la la la like me

폐폐폐폐폐인이된걸너너너너에게중독돼

이순간 Shake me up Fill me up Heal me again

I’ve so fa- fa- fa- fa- fallen for you, I can’t escape

I’m suffering because of you, everything la la la la like me

You’ve cr- cr- cr- cr- crippled me, I’m addicted to you you you

This moment, shake me up, fill me up, heal me again

내가 어쩌다 이렇게 됐나 몰라 몰라 몰라 몰라

내겐너무먼별같은걸

내맘을알아줘 baby 맘을알아줘 baby You never break break my heart

날잊지말아줘 baby 잊지말아줘 baby la la la la like me

내맘을알아줘 baby 맘을알아줘 baby You never break break my heart

이순간 Shake me up Fill me up Heal me again

How did I become like this, I don’t know I don’t know I don’t know I don’t know

To me, you’re like an unreachable star

Please know my heart baby, please know my heart baby, you never break break my heart

Please don’t forget me baby, please don’t forget me baby, la la la la like me

Please know my heart baby, please know my heart baby, you never break break my heart

This moment, shake me up, fill me up, heal me again

빠 빠 빠 빠 빠져 버린 걸 헤 헤 헤 헤 헤어날 수 없게

너땜에 앓고 있잖아 모두 다 la la la la like me

폐 폐 폐 폐 폐인이 된걸 너 너 너 너에게 중독돼

이순간 Shake me up Fill me up Heal me again

Never break break my hearta

I’ve so fa- fa- fa- fa- fallen for you, I can’t escape

I’m suffering because of you, everything la la la la like me

You’ve cr- cr- cr- cr- crippled me, I’m addicted to you you you

This moment, shake me up, fill me up, heal me again

Never break break my hearta

Make sure you see ellieAsia‘s short video (“Chocolat Scares Me”) for her rendition of the way Tia says that last line—it’s hilarious.

And on that note, apologies for the long delay with this post: blame an editing job at work that took much longer than expected, and then a cold from the lack of sleep. Also, no vote for next week’s song this time sorry, as One More Chance (나 좀 봐줘) by Dana & Sunday (다나&선데이), sub-unit of  The Grace (천상지희 더 그레이스), came a very very close second to Syndrome when votes closed on Friday at 5pm (or were supposed to close sorry – PollDaddy doesn’t seem to be working very well):

The “Reading the Lolita Effect in South Korea” series:

Should the Sexualization of Teens in K-Pop be Banned?

(15 year-old f(x) band member Sulli {최설리} in February 2010 Oh! Boy Magazine; source)

In short, “yes, but…”(!), as I explain in this opinion piece I recently penned for the Korea Herald. It’s pretty faithful to the original, for which I’m grateful, but unfortunately two crucial sentences on boy-bands got edited out at the beginning of paragraph 4. It should read:

This is why this discussion is overwhelmingly about girls. However, owners of boy-bands too have been affected by the ensuing pressure to make them stand out from their competitors. Add in Korea’s notoriously high levels of illegal downloading, ensuring that profits in the Korean music industry are overwhelmingly from concerts and commercial endorsements (and which explains why 75% of Korean commercials feature celebrities), then courting controversy with ever more provocative performances is a no-brainer really.

Still, only 800 words long even with those inserted, at best the article only gives an introduction to some of the issues involved really. For any interested new readers and old readers that haven’t already then, please read my post Reading the Lolita Effect in Korea, Part 2: The role of K-pop and the Korean media in sexual socialization and the formation of body image for a much more comprehensive discussion of those, and for the many caveats I would have liked to have added to the generalizations in the article!^^

Sprechen sie Deutsch?

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If so, then let me direct you to an interview I gave last week for Deutschlandradio, on the economic factors behind the sexualization of minors in K-pop (I’m on at about 3:05).

Meanwhile, English speakers never fear(!), for I should have a newspaper article on the same subject coming out either this week or the next. And Part 2 of my translation of the “What did Depraved Oppas do to Girls’ Generation” article will be up tomorrow.

Update – With special thanks to Curtis for translating it, here is the short article that accompanied the radio report:

Economic Factors: Girlbands

Report by Malte Kollenberg and Fabian Kretschmer

(Girl- and boybands are an important part of the economy in South Korea. Source: plynoi)

South Korean boy- and girlbands are also internationally successful. A general music- and dance-style concept is created and from this concept a look is agreed upon.  To acheive this look, the young band members go under the knife ever more frequently.

Pop music in South Korea is a major economic factor for the country.  In 2009 the industry earned 30 million dollars, and according to government statistics, this number doubled in 2010.  The most important market is the country itself, but Japan and the USA are also markets of interest.  Korea’s largest record label, S.M. Entertainment, currently tours around the world with different bands in a Global-Audition-Tour.

Lavish Choreography

Girl- and boybands who present lavish choreography in large shows are typical for K-Pop – for example, the 13-member boyband Super Junior and Wondergirls.  As is usual in the international music market, the bands are cast, and the musical style and looks of the artists are decided by the record label.  Plastic surgery is generally accepted by South Korean society and is a standard in K-pop.  From this arise greatly deliberated and perfectly coordinated images.

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Reading the Lolita Effect in South Korea, Part 2: Six Year-Old Does KARA’s “Butt Dance” (엉덩이 춤) on “Shabekuri 007″

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(Update: as YouTube flags me for copyright violations if I post the video there, then please see here or here instead)

Thank you to everyone who’s emailed me about Japanese child star Ashida Mana dancing to KARA’s Mister on a Japanese talk show. For anyone interested in some context, issues raised, and why I think it’s problematic, then please first read Part 2, all of which was written in response to my one of my own daughters doing something similar at her kindergarten. Frankly, it was eerie how much Ashia reminded me of her.

Meanwhile, here’s the “Butt Dance” (엉덩이 춤) being referred to, with handy English subtitles:

Next, assuming that you’re read that earlier post, then consider these additional observations from Meenakshi Durham’s The Lolita Effect, which seem particularly apt here:

…Increasingly, adult sexual motifs are overlapping with childhood — specifically girlhood, shaping an environment in which young girls are increasingly seen as valid participants in a public culture of sex.

In some ways, this is not a new idea: in the 1932 short film “Polly Tix in Washington”, a four year-old Shirley Temple played a pint-sized prostitute. Sashaying around in lacy lingerie and ropes of pearls, she announced “Boss Flint Eye sent me over to entertain you…but I’m expensive!”. Critics have commented on the overt lewdness of this and other films the toddler was case in as part of the “Baby Burlesks” series, which were designed for adult viewers and included frequent scenes of little girls in diapers aping the sexual behaviors and attitudes of much older women. In latter films too, Temple projected an “oddly precocious” sensuality, as the film historian Marianne Sinclair has observed — in fact, the acclaimed novelist Graham Greene was sued for commenting on it a film review. (pp. 115-116)

Indeed, Temple herself later described the series as a cynical exploitation of her childish innocence. Appearing from 3:16 below, you’ll soon see why:

But why is it deeply disturbing when 4 year-old Shirley Temple assumes sexual poses and all but blurts out that she’s interested in having sex with the “men”, whereas it’s supposedly as kawaii as hell for 6 year-old Ashida Mana to do, well, almost exactly the same thing? Granted, some actual kissing is involved in the former, but then I’d argue that the majority of viewers would still find the film at least a little concerning without it. In contrast, I’d wager most of us have much more mixed feelings about Ashida Mana, and I’m curious as to why.

With me, I think it’s through seeing my daughter Alice in Ashida, and knowing that she’s completely unaware of the implications of what she’s saying, instead simply having fun and/or fulfilling her natural urge to mimic the behavior of adults. But which is not quite the same as saying it would have been okay for her dance to the much more sexual Mister rather than Lupin at her kindergarten however, let alone for any child do it on national television simply for our titillation.

But other than that, I’ve pretty much said all I can myself in that earlier 3400(!) word post, so I’d really appreciate hearing your own thoughts!^^

The “Reading the Lolita Effect in South Korea” series:

So Hot by the Wondergirls (원더걸스): Lyrics, Translation, & Explanation

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It’s been a long time since I’ve thought much about the Wonder Girls (원더걸스).

To be precise, not since writing these posts back in April 2008. And in which I was pretty critical of manager JYP’s (박진영) overly sexual marketing of them, and especially of the Korean public’s collective refusal to acknowledge that. After all, band member Ahn So-hee (안소희) was only 15 at the time.

Maybe too critical though, and since then I’ve written much more nuanced posts on the issues that that raised, partially in response to reading excellent alternative perspectives by Gord Sellar and Matt at Gusts of Popular Feeling. But still, I did feel vindicated when So Hot came out just a few weeks later, especially as it was advertised on mainstream Korean portal sites with GIFs of the music video like these on their front pages. One of which, like Matt wrote, comes from the same point (0:17) as a breathy “Oh! Oh!” in the track, and “if you looped it, you’d have a porn soundtrack.”

Feeling a little smug then, and not particularly liking any of their songs either – they’re generally much too slow for my tastes – I’ve deliberately avoided listening to the Wondergirls ever since. Yet nearly 3 years later, not only do I suddenly find that, like them or not, I have to research them, but literally just as I started MellowYel at Mixtapes and Linear Notes wrote a compelling post in which she argues that, basically, “most South Korean girl group concepts since 2007 have been determined by the Wonder Girls”, and that this points to JYP being simply “great at finding formulas that work”. And she’s by no means the first person to make those arguments to me either, although she is the first to pass on such convincing evidence.

So hey, while I’ll always consider JYP a sexist pig, I can still acknowledge his musical and marketing skills. And in light of those, then it’s high time for me to reconsider the Wondergirls, and I’d be very interested in and would appreciate hearing readers’ own takes on So Hot to start. Particularly on what you think it’s about really, as it seems so narcissistic that it may even be a satire, especially considering the comic elements in the video.

Having just praised JYP’s marketing skills though, then I’m really surprised at the poor quality of the official one available:

For the sake of getting the gist, here’s another one with subtitles, although there’s a few basic mistakes with the English:

Finally, the lyrics themselves, most of which are so easy that they could be featured in lower-intermediate Korean textbooks at least. Certainly they’d make for more interesting classes than discussions of temple visits and making kimchee that are the normal fare:

왜 자꾸 쳐다보니 왜에에

내가 그렇게 예쁘니 이이

아무리 그렇다고 그렇게 쳐다보면

내가 좀 쑥스럽잖니 이이

내가 지나갈 때 마다 아아

고갤 돌리는 남자들 을을

뒤에서 느껴지는 뜨거운 시선들

어떻게 하면 좋을지 이이

Why do you look at me so often? Why~?

Am I that pretty?

No matter how pretty I am, if you look at me like that

I get embarrassed , yes?

Every time I walk past [them]

Men that turn their heads

I feel their hot gazes behind me

If that happens, what’s best to do?

(Source)

Here, the frequent “니” endings are a short, informal version of the very formal “~ㅁ니까” ones for asking questions, which is why I added a question mark to them in lines 1 and 2. Line 4 though, is a little more complicated, because there’s a “잖” (short for “잖아”) in the “쑥스럽다” (“embarrassed”), which is used a lot in daily speech when the listener (albeit only an equal or someone of lower status) already knows well – or should know well – what the speaker is saying, as explained in my scan of pages 130-131 from 한국어 문형 표현 100 below (a wonderful book, which teaches Korean learners the differences between 100 commonly confused grammar points). Having that in a question form though, sounds really strange, and so my wife and I think the nuance of the “잖니” ending is effectively that of a tag question, i.e. “지”. It also implies that she’s really talking to herself too.

Before that, in line 3 the “아무리 그렇다고” basically means “no matter [the previous sentences]”. Then in line 7, “고갤” (short for “고개를”) literally translates as “scruff off the neck”, which can be misleading in this video in particular because, in English, “to take something by the scruff of the neck”  means to completely control it (i.e. precisely what the girls in the video seem to be doing of the men), whereas it really just means “head”.

Next, in line 8, the “지” in “좋을지” is very strange, and I’m not sure that it is a actually a tag question, as I first thought. Either way, my wife assures me that here at least it basically means “~ㄹ까”, an ending you use when you’re asking someone’s opinion, which means she’s literally asking “what is good?”. Hence my “what’s best to do?”.

Finally, although the chorus is very short and easy, I’ll add it separately below, just to make it easier to find. In it, I’ve translated “너무” as “so”, as even though the dictionary gives “too”, in my experience it’s used as “very” (or, indeed, “so”) just as often. I was a little confused by “너무 매력 있어” in line 2 though, because I’ve always learned that “매력” meant “attractiveness”, with “매력적이다” meaning “attractive”. By itself, “매력(이) 있어”, literately “attractiveness have” seems fine too, but what on Earth is the “very’ before that doing there? Is “매력” a noun, an adjective, or what?

It didn’t seem very important, so I gave up and just went with “I’m so attractive”!

(Source)

I′m so hot 난 너무 예뻐요

I′m so fine 난 너무 매력 있어

I′m so cool 난 너무 멋져

I’m so so so hot hot

I’m so hot, I’m so pretty

I’m so fine, I’m so attractive

I’m so cool, I’m so cool

I’m so so so hot hot

(Source)

언제나 나를 향한 눈길들이 이

항상 따라오는 이 남자들이 이

익숙해 질 때도 된 것 같은데

왜 아직도 부담스러운지 이

조용히 살고 싶은데 에에

다른 여자애들처럼 엄엄

엄마는 왜 날 이렇게 나놨어

내 삶을 피곤하게 하는지

Gazes are always turned towards me

These men always follow me

And I think it’s time to get used to it

Why is it still a burden

I just want to live quietly

Just like other girls

Why did my mother give birth to me like this?

I don’t know why something is making my life so tiring

(Source)

Not quite so much to discuss here fortunately.

First in line 3 – “익숙해 질 때도 된 것 같은데” – I confess I don’t know what the “도” (again? also? too?) is doing there exactly, and am open to suggestions, but meanwhile I was “cough” happy to notice the past tense marker “ㄴ” in “된”, giving, literally, “get useㅇ to it – time – 도? – has come – I guess”.

Next, in line 7, “나놨지” had me completely stumped, and no wonder: my wife explained it was a combination of “낳다” (to be born) and “놓다” (to be put). Knowing that, and with the mother mentioned at the beginning, then I think the intention was “Why did my mother make me like this”, as indeed most other translations have put it. That was really tempting, but then at the very least my awkward “Why did my mother give birth to me like this?” does sort of acknowledge the “born” element to the sentence for learners. And, who knows? Maybe the original Korean does indeed more mean she was born the way she was (due to genes), as opposed to being made a certain way (which in English, implies more one’s personality has).

Finally, line 8 is made easier if you know there’s an unspoken “모르겠다” at the end. And as for “피곤하게”, I identified it as a causative construction, as discussed by commenter dogdyedblack here.

Moving on then, next there’s just an extended version of the chorus again:

(Source)

I’m so hot 난 너무 예뻐요

I’m so fine 난 너무 매력있어

I’m so cool 난 너무 멋져

I’m so so so hot hot hot

I’m so hot 난 너무 예뻐요

I’m so fine 난 너무 매력있어

I’m so cool 난 너무 멋져

I’m so so so hot hot hot

Everybody’s watching me, cause I′m hot hot

Everybody’s wanting me, cause I′m hot hot

I’m so hot, I’m so pretty

I’m so fine, I’m so attractive

I’m so cool, I’m so cool

I’m so so so hot hot

I’m so hot, I’m so pretty

I’m so fine, I’m so attractive

I’m so cool, I’m so cool

I’m so so so hot hot

Everybody’s watching me, cause I′m hot hot

Everybody’s wanting me, cause I′m hot hot

(Source: unknown)

언제나 어디서나 날 따라 다니는 이 스포트 라이트

어딜 가나 쫓아오지 식당 길거리 카페 나이트

도대체 얼마나 나일 들어야

이놈의 인기는 시그러들지 원

섹시한 내 눈은 고소영

아름다운 내 다리는 좀 하지 원

어쩌면 좋아 모두 나를 좋아 하는것 같애

Oh no, lease leave me alone

All the boys be loving me, girls be hating me

They will never stop, cause they know I’m so hot hot

Everywhere, all the time, this spotlight that follows me

Chases me wherever I go: restaurants; the streets; cafes; nightclubs

How old do I have to get in order for

my damn popularity to wither? Sigh…

My sexy eyes [are like] Go So-young’s

My beautiful legs [are a] little [like] Ha Ji-won’s

What should I do to make things good? I guess everybody loves me

Oh no, please leave me alone

All the boys be loving me, girls be hating me

They will never stop, cause they know I’m so hot hot

(Helpful picture of Go So-young’s “sexy eyes”. Source)

First up, in lines 1 & 2, I’m a little confused as to why “this spotlight” (이 스포트라이트), which is modified by the relative clause “that follows me” (날 따라 다니는), is later described as chasing her (쫓아오지, with the “지” probably being a tag question), which seems to be unnecessary repetition; but it’s there, so hence the awkward English.

Next, the “어야” ending at the end of line 3 had me stumped for a while, as while it’s clearly not the same as the “이야” described on page 181 of Korean Grammar for International Learners (KGIL), as discussed in the last song translation, I wasn’t entirely sure that it was the very basic “~어/아/야 하다” form, which means having to do something. Eventually though, I discovered something on pages 307-308, which not only doesn’t require a “하다”, but connects it much better to the next sentence:

Line 4 after that has the wonderful “이놈의”, which means “damn”, and the final “원” in it is rarely found in written form, but basically means “sigh”. The meaning of the “지” in “시그러들다” though (to wither), I confess left my wife and I completely stumped.

Finally, at first I though the  “어쩌면” in line 7 was simply the dictionary definition of “어쩌다” (1 – occasionally; 2) accidentally, unexpectedly) plus “면” (usually “if”),  but my wife told me that the full phrase “어쩌면 좋아” means “What should I do to make [it, things] good”, which makes it very similar to the “어쩌지” of the last song translation (see #3 here for more on that).

And but for one final round of the chorus, that’s that!

(Likewise, of one of Ha Ji-won’s “beautiful legs”. Source)

I′m so hot 난 너무 예뻐요

I′m so fine 난 너무 매력 있어

I′m so cool 난 너무 멋져

I’m so so so hot hot

I’m so hot, I’m so pretty

I’m so fine, I’m so attractive

I’m so cool, I’m so cool

I’m so so so hot hot

As always, thanks in advance for pointing out any mistakes, and or giving alternate translations – I really learn a lot from them. And with this particular song, like I said I’m a little stumped as to what its about really, so thanks also for any insights you can give me!

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