Remedy, Mobility, and the Feminized Consumption of Beauty in Post-Authoritarian South Korea—Zoom Lecture, 8-9:30AM Thursday, November 16 in South Korea

Estimated reading time: 2 minutes.

Please register here, and see here for more details.

Here’s a quick summary from the latter:

[Dr. So-Rim Lee from the University of Pennsylvania] will discuss remedy (koch’ida), a term she uses to refer to changing one’s appearance through medical interventions—including plastic surgery, cosmetic injections, among others—to make life better. Remedy is much broader than medical discourse alone; Lee’s current book project contends that remedy is a critical cultural ethos, a teleological narrative, a social performance of subjectivity, and a material praxis of embodiment where state biopolitics and individual desire for belonging are inextricably entangled. From the postwar 1950s to the 1970s, remedying the body primarily signified rehabilitating disabled bodies; its grammar was integral to the narrative of nation-building under developmental dictatorship by way of remaking a healthy, re/productive national body marked by continued economic development. However, with the emergence of middle-class consumer culture and rapidly changing mass mediascape in the 1980s-1990s, remedying the body through plastic surgery became normalized in various print media as a gendered, individualized, and hyper-visible consumption practice undertaken by women for upward mobility. Perusing teen pictorials, feminist magazines, newspapers, and films, this work-in-progress talk explores how the consumerist discourse of remedy in post-authoritarian South Korea was keenly entwined with the discursive marginalization of different yet intersecting strata of women—specifically, housewives and working-class young women/teens.

See you there!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Visions of Corporeality | Artists at the Institute: Misha Japanwala—Webinar, 8AM Tuesday, November 14 in South Korea

(Also available as an in-person lecture at 6PM, Monday, November 13 at The Institute of Fine Arts, 1 East 78th Street, New York.)

Estimated reading time: 3 minutes. Image source (cropped): NYU The Institute of Fine Arts newsletter. NSFW images follow.

For the sake of shorter, more impactful and easy-to-remember announcements, I’m posting about notices about webinars and virtual lectures (that I’m able to attend) separately from now on.

Sorry that this one comes so last minute, but as far as I know registration for the webinar is available right up until the event itself:

“As part of the Institute of Fine Arts’ (Instagram, Facebook, Linkedin, X/Twitter) ongoing tradition of inviting contemporary artists to speak about their practices in the Duke House Lecture Hall, this year’s Artists at the Institute Lecture Series invites four artists who explore the body as a site of confrontation. The body is continuously subjected to political, social, and aesthetic judgments both within and outside of the art historical canon. Whether it be through the ongoing battle with reproductive rights or the modification of the body in digital and social media, this phenomena proves to be omnipresent. Contemporary artists are constantly grappling with conceptions of corporeality, and each artist brings a diverse approach to what this means to them. This year’s series is committed to uplifting the voices of women working in representational practices across a range of media, styles, and backgrounds. Through feminist, cross-cultural, and art historical methods, these artists challenge the contours of corporeal form, transcending the limitations and restrictions that have bound the female body to the canonical canvas, and imagining how such liberation might transform aesthetics.”

Sources: NYU Institute of Fine Arts Instagram & Newsletter.

“For our second installment of Artists at the Institute, Visions of Corporeality, lecture series we are excited to welcome Misha Japanwala. Misha Japanwala (b. 1995, London, England and raised in Karachi, Pakistan) is a Pakistani artist and fashion designer, whose work is rooted in the rejection and deconstruction of shame attached to one’s body, and discussion of themes such as bodily autonomy, gender based violence, moral policing, sexuality and censorship.” (Instagram, homepage.)

“In our second installment of this series, Misha will touch upon what it means to be a Pakistani woman familiar with the historical objectification, commodification and control exerted on marginalized bodies by societies and systems enveloped in patriarchy.”

(Join in-person / Join virtually.)

And as a reward for those you still reading, please click here to register for the next virtual lecture I’ll be announcing tomorrow: “Remedy, Mobility, and the Feminized Consumption of Beauty in Post-Authoritarian South Korea,” a virtual talk featuring So-Rim Lee from the University of Pennsylvania, and presented by the Korean Studies Research Network. In South Korean time, that event will be on Thursday, November 16, again at 8am.

See you there!

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Why, oh Why, do we Need Mosaics on Women’s Nipples?

Well, we don’t, actually. But for those who want to learn more about why not, and laugh themselves silly in the process, Nipple War 3 (젖꼭지 3차대전) is available for streaming on indieground until July 30!

Estimated reading time: 5 minutes. Image source: indieground.

“Nipple World War 3″ it should really say, otherwise the “3” makes no sense. After appearances in over 30 film festivals though, the misguided English title has stuck, so I’ll roll with it.

It’s very crude and slapstick too. But I’m not complaining about that either.

For there’s nothing subtle about the absurd double standards regarding male and female nipple exposure, in Korea or anywhere else for that matter. But it’s only relatively recently it’s become a real issue here, as explained by Jo Yeong-joon in her column about the 2021 film yesterday at Oh My Star:

2019년쯤이었나. 여성 연예인들의 노브라가 사회적인 이슈가 된 적이 있었다. PD 출신인 백시원 감독도 당시 방송에서 이 문제를 다루는 방식을 놓고 상사와 의견을 나눈 적이 있었다고 한다. 당시에 상사는 두드러지는 여성의 젖꼭지에 모자이크를 처리하라고 했지만 취지에 옳지 않다고 생각한 감독은 극 중 인물처럼 적극적인 행동을 하지는 못했지만 속으로 불편함 감정을 느꼈다고 한다. 이 영화 <젖꼭지 3차 대전>은 그런 사실적 상황 속에서 태어나게 되었다. 코미디적 연출과 다양한 상황을 제시하기 위해 결과적으로 많은 부분이 각색되고 픽션화되기는 했지만 당시에 경험했던 사회에 만연해 있던 은근한 성차별에 대해 들여다보고자 한 것이다.

“Was it around 2019, when female celebrities not wearing bras in public became a social issue? [Theno-bramovement?] Director Baek Si-won, a former producer, said that the ‘problem’ of a woman not wearing a bra came up in a program she was working on at the time; after discussing with her boss about how to deal with it, she followed his instructions to use mosaics to cover the women’s prominent nipples. But she was uncomfortable with doing so, and, although she didn’t object quite as actively as the characters do in her short film, it was from that real example that Nipple War 3 came about. Indeed, although much of the film is heavily dramatized and fictionalized for the sake of comedic affect, and for presenting a wider variety of scenes and situations, the intention in doing so was to better highlight the subtle sexism and double standards that were—still are—experienced every day in Korean society.”

영화는 연예인의 젖꼭지가 도드라지는 방송 화면을 모자이크 하라는 마정도 부장(정인기 분)에 맞서 자신의 의견을 피력하는 용 피디(최성은 분)의 모습을 다루고 있다. 영화의 구조도 그리 복잡하지 않다. 서로 다른 의견을 가진 두 사람이 총 세 차례에 걸쳐 부딪히는 것이 뼈대의 전부다. 대신 각각의 지점이 (영화의 표현을 빌리자면 세 번의 대전) 던지는 문제의 화두는 모두 다르다. 갈등의 중심에 놓인 매개는 여성의 젖꼭지 하나이지만, 감독은 이 과정을 통해 여성의 특정한 신체 부위가 드러나는 것에 (실제로는 여성의 자유와 권리, 평등을 보장하는 일에) 반감을 가지는 이들의 주장이 얼마나 차별적이고 비합리적인지를 드러내고자 한다.

“[As can be seen the opening scene above, which has English subtitles], the movie deals with Producer Yong (played by Choi Seong-eun) who disagrees with her manager Ma Jeong-do (played by Jeong In-gi) when he asks her to mosaic out a female celebrity’s prominent nipples under her t-shirt. From then, the film is structured around people with different opinions having an argument (having a ‘battle,’ to borrow the parlance of the film) a total of three times, each on a different aspect of women’s nipples—the central characters if you will. Through this variety of situations and arguments, Director Baek wants to make that it clear that only allowing men to expose certain parts of their body is extremely discriminatory and irrational, and ultimately fundamentally undermines their guarantees of freedom, rights, and equality.” (My emphasis and slight embellishments—James)

Image source: indieground.

I’d just love to translate the full column. But unfortunately copyright is a thing, translation apps and plugins are more than adequate, and the reality is that if you don’t understand the Korean yourself, then you’ll struggle to make much sense of the film dialogue either, which has no Korean or English subtitles. (Sorry—I’m disappointed too.) I would like to highlight just a few more points from her column though, just in the remote case that you’re not already convinced to watch the film whenever and in whatever language you do get the chance:

  • Part of the the reason for Yong’s clash with her manager is because of the ambiguity of the Korea Communications Commission’s regulations. While they do say male and female genitalia [and pubic hair] are strictly forbidden, the criterion for excluding female nipples—and only female nipples—are far more open to interpretation. In the film, this is highlighting by showing a screenshot of topless African women from a previously-aired documentary, but one of Venus’s nipples in the famous Sandro Botticelli painting being mosaiced in another. Not only are—James here again—these examples probably real, but they also raise the element of racial hypocrisy and double standards, which are by no means confined to Korea.
  • Amidst all their handwringing about some women not wearing bras for their health and/or comfort, few self-appointed guardians of Korean morals seem to recall that even exposing navels on TV was technically banned when singer Park Ji-yoon‘s song Coming of Age Ceremony (성인식) was released in 2000, resulting in said body part sometimes getting mosaiced (or—James—I’m guessing, covered in a mesh, like in the second video below.) Similarly, singer Kim Wan-seon had the same problems with her ripped jeans in the late-1980s and early-1990s.

  • The film is absolutely not intended to inflame Korea’s “gender wars.” It’s a comedy. The men are not at all universally portrayed as dogmatic, conservative sexists, nor the women as universally progressive and beyond reproach. In particular, Ma is clearly very much in a bind, Yong is somewhat stubborn and self-righteous, and her male assistant is completely sympathetic and helpful to her cause.
Tired of feminazis pushing their nipples in your face? Don’t understand the big deal? Recall that female newsreaders couldn’t even wear glasses on Korean TV until 2018…

Honestly, with this topic I feel a personal connection to my first few years in Korea, in the early-2000s. Which I realize sounds…let’s generously say “somewhat odd.” But that’s when I was single just like now, but unlike now coming home after midnight a lot. And often when I did, I wouldn’t be sleepy, but would be somewhat at a loss with no computer, no 1500+ books, nor yet to be invented smartphone. So I’d turn on the TV to suddenly find…Las Vegas cabaret shows featuring topless dancers. Naturally, their breasts would be misted over. Only, there was so much dancing involved, so many breasts, and so many cuts between different dancers and different cameras, that the hapless censors (misters?) just couldn’t keep up. So, the misted circles would quite literally be chasing the dancers’ breasts across the TV.

If I’d had a cat, its eyes would have popped out of its head. But it’s probably best I didn’t then—I probably would have injured it, rolling around on the floor laughing too much. And, having just arrived from New Zealand, where I’d rarely had to think about censorship at all, I’ve continued laughing at its hypocrisy and ridiculousness ever since.

Much kudos to director Baek Si-won for continuing that tradition then, while also providing some much needed social commentary that won’t make any viewer feel like they’re being made fun of—or laughing too much to care even if they did.

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

How Were Korean New Women and Modern Girls Different? DID Their Rights Have to be Put Aside for the Sake of Achieving National Independence First?

I know what vernacular modernism means, and I’m not afraid to use it.

Estimated reading time: 8 minutes. Photo by Aleisha Kalina on Unsplash.

It’s tough impressing guests at my cocktail parties these days.

By definition, all of them are already bibliophiles—why else would I invite them? But that also means some guests don’t so much as bat an eyelid at my paltry 1500+ tomes, no matter how strategically I arrange their titles.

Hitherto my main trump card, and source of cultural capital, suddenly being exposed as neither smart nor well-read has become a real source of concern. And, when I do sense a guest’s moment of realization is finally arriving, my cats, trained to pose for Instagram, can only distract them for so long.

Increasingly desperate then, I’ve started preparing for said parties by attending esoteric Zoom presentations, hoping to drop the big words I learn therein. In particular, I now have “vernacular modernism” saved in my repertoire, which I first heard of via Northern Illinois University Professor E. Taylor Atkins talking about his new book, A History of Popular Culture in Japan: From the Seventeenth Century to the Present (2nd. ed., 2022):

(From 28:10) “Into the Twentieth Century, I write about the culture of…Japanese modernism, as expressed in these two icons, the mobo and the moga, and the era of what’s called ‘Erotic Grotesque Nonsense.’ One of the arguments I make in the book, is that if you went to Japan in the 1910s, ‘20s, and ‘30s, you would recognize a lot of the forms of entertainment, because they were…at least originally, they came from other parts of the world, particularly North America and Europe. But they also looked different. Scholars call this ‘vernacular modernism.’ Where [something is] part of a global movement, but is articulated in very specific ways in specific places and for specific reasons. And so, even though these people look like flappers and dandies…and they evoke some of the same moral panic, they also were challenging very specifically Japanese norms and were fulfilling particular Japanese needs.”

I hear your thoughts, all half-dozen or so of you still reading: what grown adult only hears of vernacular modernism for the first time in their late-40s? How can I even call myself a man? Have I no shame at all??

“How could he string me along like that? I really thought he would have more books(Sigh) Men can be such pigs…”. Photo (cropped) by Killian Pham on Unsplash.

But I’ll be way ahead of any guests voicing the same, already reaching for their raincoats and umbrellas. For I’ll use a cunning trick on them I’ve learned from a local book club I recently joined.

In those meetings, which are twice a week. we read our own books silently for an hour, then have a quick bathroom break, then go around in turns quickly summarizing our books, before finally posing a related question to the other members to answer. The ensuing discussions generally last until we’re kicked out of the various coffee shops. And—you guessed it—the most interesting and lively conversations tend to spring from questions that actually have no relationship to people’s books at all. So too, given how obvious my need for constant validation is, you can also guess that a not inconsiderable amount of my free time between meetings is spent preparing the most popular questions. Then, on procuring related books I can bring along to feign they just spontaneously came to me from my casual, cursory hour’s reading.

So, I will distract and impress my more discerning cocktail party guests not with big words, but by posing the first titular question: How were Korean new women and modern girls different…to their equivalents in other countries? Other than so many of their new fashions, beauty products, consumer goods, new education and employment opportunities, new beliefs about family life, sexuality, and women’s rights, being so closely associated with, forced by, enabled through, and/or utterly tainted by the Japanese colonial regime that is?

“Interesting questions James,” my guests will reply, stumped. “We misjudged you. Let’s bring your cats back for some more cute photos, then brainstorm some ideas. Oh, you already have a whiteboard and markers set up in the next room you say?”

Yes, I’m vastly overgeneralizing. But I know you too are intrigued by the prospect of learning the extent of the similarities and differences between Korean women and their Taiwanese and Manchurian counterparts in the 1920s and ’30s, let alone between those living in other colonial regimes. Indeed, the party will only just be getting started.

Left: “The various types of ‘girls’ in the 1920s to 1930s”; scan, 예쁜 여자 만들기, p. 245. Right: Actor Hideko Takamine, Japanese White Powder Foundation advertisement, 1930s; via The Flapper Girl.

Unfortunately, my desire to learn from my guests’ answers will be so genuine, that I’ll quickly forget all my pretensions to aloofness and sophistication. So, when we move on to the next question, I’ll be quite unable to restrain my joy at recently (re)discovering an exceptional background source, and wanting to repay by sharing. Namely, albeit again vastly overgeneralizing, one that elaborates on how Korean women’s rights were put on the backburner in the first half of the Twentieth Century for the sake of focusing on liberation from the Japanese, then in the second half for the sake of democratization—which has basically informed just about everything I’ve ever written about Korean feminism here for the last 16 years. That is, Colonial Modernity in Korea, edited by Gi-Wook Shin and Michael Robinson (1999), and more specifically Chapter 7. “The Price of Legitimacy: Women and the Kunuhoe Movement, 1927–1931” by Kenneth M. Wells. Fortunately, much of the chapter is available via Google Books, including the following four pages (192-193, and 203-204) that will surely persuade you to buy your own copy:

Frankly, I’m embarrassed that this was a lengthy rediscoveryrather than immediately hitting the books the moment my curiosity was piqued by Atkins’s lecture, all I had to do was consult my own courses. I suspect it is not my—the—original source for that overarching narrative about Korean feminism either. More likely, that would have been a chapter in Under Construction: The Gendering of Modernity, Class, and Consumption in the Republic of Korea, edited by Laurel Kendall (2002) which I read first, and would have easily been the most relevant and useful book on Korean feminism available until Flowers of Fire: The Inside Story of South Korea’s Feminist Movement and What It Means for Women’s Rights Worldwide by Hawon Jung that came out earlier this year.

But only embarrassed by myself to myself, because clearly I’m already way past being worried about my reputation among you, my dear readers. And glad to have had the opportunity to recommend a book too you, or more generally to have shared something useful and/or interesting. Because no matter how long I sometimes take to get there, that, after all, is always the point.

“Pretty weird guy, but…yeah, that does sound like a good book. I must order it post haste.” Photo by Brooke Cagle on Unsplash.

On which note, so what if, technically speaking, I haven’t actually had a single guest in my home since moving in six months ago? Or that my toasting my cats with Pepsi lime zero and cheap whiskey every other evening for, say, not vomiting over my meager possessions that day, doesn’t exactly qualify as my hosting “lavish cocktail parties” either? These are mere minutiae in the pursuit of great art. Or, indeed, of great books!

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Korean High School Girls Complain They Can Barely Breathe in Uniforms Smaller Than Clothes for 8-Year-Olds.

Even university students are astonished at how short and restrictive they’ve gotten.

Estimated reading time: 12 minutes. Photo by Noah Buscher on Unsplash.

Ten years since I first wrote about it, I’m still astounded that K-pop stars can endorse school uniforms. Surely, much of the blame for Korea’s notorious issues with female body image can be laid squarely on K-pop and school uniform companies’ shoulders? Those same companies that tell 12-year-old girls entering middle school that their new uniforms will help them show off their tits and ass to boys?

Left: Victoria Song of f(x) showing off her ‘S-line’ in 2009 (Source unknown). Right: Eun-ha of GFriend in 2016; middle caption says “The ‘Tulip Line’ skirt that will immediately capture men’s hearts” (Source: MLBPARK).

But things may not be so one-sided as they may seem. At the end of her must-read March 2017 post “Time to Stop Skirting the Issue: Sexualization of School Uniforms in South Korea,” Haeryun Kang noted in Korea Exposé that:

Tighter uniforms have been popular among boys and girls for years. A recent survey of over 9,000 teenagers showed that students from elementary to high school generally preferred uniforms that were slightly tighter and shorter. In the debate surrounding the sexualization of teen uniforms, the voices of teenagers themselves is conspicuously absent.

In my own post “How Slut-Shaming and Victim-Blaming Begin in Korean Schools” too, published on the same day (hey, great minds think alike), I noted that being able to wear more fashionable clothes had also been directly tied to the liberalization of students’ rights. Plus, students the world over have generally always wanted to improve upon their drab uniforms. Once the sexualization of their uniforms began in earnest here a decade ago then, there would undoubtedly have been many girls who genuinely wanted to wear the tight, figure-hugging styles promoted by K-pop stars, and probably often despite the objections of their parents and teachers too. To assume they were simply dupes of the uniform companies instead would be incredibly naive and misguided, let alone patronizing.

Alas, the survey mentioned by Kang is likely unreliable, as it was conducted by a school uniform company itself. But her conclusion still stands: listen to teenagers themselves. Don’t assume.

When you do, you discover what girls are saying these days is that they can’t breathe in their uniforms. That they hate them. That wearing them is having serious effects on their learning, well-being, and physical health. That they’re angry. That rather than being a reflection of their wishes, having such limited clothing choices imposed on them is actually an infringement of their rights.

In other words, generally the complete opposite of what the schools and the uniform companies would like them to. Wow—teens don’t like being told what to do. Who’d have thought?

Let’s hear from some of those teens, starting with those interviewed in the following June 2018 MBC News Today report. Appropriately enough, it’s opened by everyone’s favorite news anchor Lim Hyeon-ju, who also didn’t like being told what to do—in March that year she’d become the first Korean female news anchor to wear glasses on the job, and later would go on to be the first to appear without a bra:

My translation of the transcript:

숨도 쉬는 여학생 교복…”인권침해 수준” Uniforms Girls Can’t Breathe in…”An Infringement on my Human Rights.”

Anchor

여자는 치마에 블라우스, 남자는 바지에 셔츠. 중·고등학교 교복에 적용되는 흔한 규정인데요. 그런데 요즘 여학생들 사이에서는 치마 대신 바지를, 블라우스 대신 편한 셔츠를 입게 해달라는 요구가 끊이지 않고 있습니다. 그 속사정을 서유정 기자가 취재했습니다.

Girls wear a skirt and a blouse, boys wear pants and a shirt. This is a common rule regarding middle and high school uniforms. Nowadays however, there are constant calls from girls to likewise be able to wear more comfortable shirts and pants. Reporter Seo Yoo-jeong covers the story.

Reporter

단추도 채워지지 않는 블라우스, 숨 쉬는 게 힘겨울 정도로 꽉 조여진 허리라인. 20대 여성들이 카메라 앞에서 중·고등학교 교복을 입고 힘겨워합니다.

Blouses so tight that all the buttons can’t be done up, waistlines that make it difficult to breathe. In front of the camera, women in their 20s are struggling to wear middle and high school uniforms.

[김서윤] “숨을 못 쉬겠어요. 단추를 하나만 더 풀게요.”

[Kim Seo-yoon] “I can’t breathe. I’ll just undo one more button.”

[정겨운] “이런 걸 입고 하루에 12시간 이상을 산단 말이에요? 이건 진짜 인권 침해인데.”

[Jeong Gyeo-woon] “You mean you have to live wearing these things for more than 12 hours a day? This is a real human rights violation!”

요즘 여학생들의 교복 블라우스가 얼마나 작고 불편한지를 눈으로 보여준 이 영상은 조회수 20만 건을 넘기며 인터넷을 뜨겁게 달궜습니다.

This video, which shows how small and uncomfortable girls’ school uniform blouses are these days, has already received more than 200,000 views. [James—Its contents will be covered in more detail later below.]

요즘처럼 날이 더워질수록 교복에 대한 여학생들의 불만은 더해갑니다.

As the days get hotter with the summer, girls’ complaints about their school uniforms will only increase.

기자가 입어보니, 기성복으로 나온 교복을 줄이지 않고 입었는데도 블라우스는 치마 허리선을 아슬아슬하게 덮을 정도로 짧습니다. 손을 들면 맨살이 그대로 드러날 정도입니다. 통은 더 좁게, 길이는 더 짧게.

This reporter tried on an off-the-shelf uniform. Yet even though it was not shortened, the blouse only barely covered the waistline of the skirt. When I raised my hand, the bare skin of my waist was exposed. [Compared to the uniforms I wore as a girl], the waist is narrower and the length is shorter.

학교에서 정한 대로 교복업체는 디자인을 맞춰줄 뿐이라고 합니다. [◇◇교복 업체 관계자] “학교의 원래 원칙은 짧아서 이게(허리선이) 보여야 했어요. 그걸 저희가 이번에 길게 뺀 거예요.”

It is said that school uniform manufacturers [generally] only produce designs as determined by the schools. [Anonymous school uniform manufacturer] “Even though your midriff got exposed when you raised your hand, in fact the original school’s design for this blouse was even shorter. We lengthened it.” [James—Consider the implications for sexuality equality in classroom interactions and discussions when the girls’ clothes alone ensure they’re too embarrassed to even raise their hands!]

“이런 불만은 ‘교복을 없애달라’, ‘여학생들도 바지나 남자 셔츠를 입게 해달라’는 국민청원으로까지 이어지고 있는 상황. 이런 요구를 받아들여 남녀구분 없이 ‘편한 교복’을 입게 하는 학교들도 조금씩 생겨나고 있습니다.

The ensuing dissatisfaction is leading to national petitions calling for girls to be able to wear boy’s uniforms, or to do away with school uniforms entirely. Schools that accept these demands and have allowed boys and girls to wear ‘comfortable uniforms’ are also slowly emerging.

서울의 한 고등학교는 봄 가을엔 헐렁한 후드 티를, 더운 여름엔 반바지와 면 티셔츠를 교복으로 입습니다. [김현수/고등학교 1학년] “팔도 더 잘 올라가고 그러니까 생활하기도 더 편해요. 집중하기 더 편한 것 같아요.”

[Kim Hyeon-su, first year student at this high school] “I can raise and move my arms much more easily, so I have a better quality of life. I think it’s easier to for me to concentrate too.” One high school in Seoul allows baggy hoodies to be worn in the spring and autumn, and shorts and cotton t-shirts in the hot summer.

옷값을 줄이고, 공동체 의식을 갖게 하는 교복의 긍정적인 기능은 살리되, 성별에 따라 복장을 규정하고 움직임에 불편을 주는 폐단은 버리자는 취지입니다/

With these comfortable uniforms, the school’s goal is to retain the good points of school uniforms such as the reduction in the cost of clothes and the fostering of a sense of school community, while also doing away with defining uniforms by sex and removing any features that make it difficult to move freely. (End)

Next, adding to the point about exposed waists especially, here are some segments from a March 2018 CBS No Cut News report by Gwon Hee-eun:

슬림핏 교복 두려워요여학생들 교복 공포증 “I’m afraid of slim fit school uniforms”: Girls’ School Uniform Fears

…여학생들이 입는 하복 셔츠는 짧은 기장 탓에 책상에 엎드리면 셔츠가 훤히 올라가 맨살이 드러나는 것은 물론, 가만히 있어도 속옷이 비칠 정도로 얇다.

…Because of the short length of the summer blouses, they rise up and reveal girls’ skin when they bend forward while sitting at their desks. They are also thin enough to reveal the outlines of underwear even while the girls are sitting still.

이때문에 보통 하복 셔츠 안에 민소매나 반팔 티셔츠를 덧대어 입는 것이 일반적이다. 어떤 학교에서는 이를 ‘교칙’으로 지정해두기도 할 정도다. 더 단정해 보인다는 이유에서다.

Then 16 year-old Jeon Somi endorsing Skoolooks, here wearing their ‘Slim-line Jacket.’ Source: Somiracle – Jeon Somi 전소미 Vietnam Fanpage.

For this reason, it is common to wear a sleeveless or short-sleeved T-shirt underneath a summer blouse. Some schools have even incorporated this into their uniform codes, believing it looks neater. [James—Assuming this rule only applies to girls, this means they would swelter under blouses, bras, and t-shirts in summer classrooms, compared to boys enjoying just one layer. See my earlier post to learn more about many more discriminatory rules like this.]

여학생들의 교복이 과하게 짧고 작아 불편을 초래한다는 사실은 여러 차례 지적돼 왔다. 그러나 교복업체들은 여전히 날씬해보이는 ‘슬림핏’을 마케팅 포인트로 내세운다.

It has often been pointed out that girls’ uniforms are uncomfortable and inconvenient because of their small size and short length. However, promoting this ‘slim fit’ is at the heart of school uniform companies’ marketing strategies.

교복 광고 속 날씬한 여자 아이돌들은 타이트한 자켓과 짧은 치마를 완벽하게 소화해낸다. 하루에 열시간 넘게 교복을 입는 학생들에게는 그런 완벽한 ‘슬림핏’이 불편하다.

In school uniform advertisements, slim female K-pop idols perfectly fit into their tight jackets and short skirts. However, they are uncomfortable for [real-life] students [with a much wider range of body types] who have to wear them for more than 10 hours a day.

최근 유튜브에서 눈길을 끈 ‘교복입원프로젝트’ 영상을 보면 이런 문제는 더 적나라하게 드러난다.

The extent of the problem becomes readily apparent when you see the following video from the ‘School Uniform Hospitalization Project,’ which has recently attracted attention on YouTube [as seen in the first report].

(Not by FemiAction, but this later video by RealCafe of boys trying on girls’ uniforms is also interesting and amusing)

‘불꽃페미액션’이 제작한 이 영상에는 여섯명의 여성이 등장해 실제 여학생 교복 상의와 아동복 사이즈를 비교하고, 직접 착용해보기도 한다.

In this video, produced by Fireworks FemiAction, six women appear, compare the sizes of actual school uniform tops and children’s clothes, and try them on.

여학생용 교복셔츠와 남학생용 교복셔츠를 비교해봤더니, 여학생용 교복셔츠가 훨씬 비침이 심했다. 여학생용은 글씨 위에 셔츠를 겹쳐도 글씨를 바로 알아볼 수 있는 반면, 남학생용은 다소 시간이 걸렸다.

When the boys’ shirts were compared with the girls’ blouses, the uniform shirts for girls were much more see-through. For girls’ blouses, things with writing on them hidden underneath were immediately able to be made out. Whereas with boys’ shirts, it took some time.

키 170cm, 가슴둘레 94cm 기준인 여학생 교복 셔츠와 7~8세용 15호 아동복 사이즈를 비교해보니 가로 폭은 별 차이가 없었고, 기장은 아동복보다 훨씬 짧았다.

When comparing the size of a school uniform blouse for girls with a height of 170cm and a chest circumference of 94cm to a casual size 15 t-shirt intended for girls between 7-8 years old, there was no difference in width, and the length was much shorter than that of the t-shirt.

활동성이 전혀 고려되지 않은 사이즈로 만들어졌다 보니, 머리를 묶거나 팔을 뻗는 등의 동작도 하기 어렵다.

Blouses of this size don’t take any activity or movement into account, so it’s difficult to tie your hair or stretch your arms.

이렇듯 많은 학생들이 아동복보다 작은 교복으로 불편함을 겪고 있지만, 학교 내에서 체육복 등 편한 옷으로 갈아입고 있는 것도 허용되지 않는다.

…[The article continues by saying that students would prefer changing into their more comfortable gym uniforms, but this is generally only allowed in exceptional circumstances such when their regular uniform is torn or has food spilt on it.]…

(Update: As reported by The Korea Bizwire in June 2020, an ironic side-benefit of the Covid-19 Pandemic has been that schools have become more relaxed about this, allowing students to wear their gym uniforms on days they have physical education classes at school. The logic is that allowing them to wear them for the entire day reduces physical contact with other students while changing.)

실생활에서 불편함을 느끼는 학생들이 꾸준히 문제제기를 하고 있지만, 교복 판매업체의 정책과 각 학교의 교칙 등 여러 가지가 얽혀있는 사안이라 명확한 해결책이 나오지 않고 있다.

Students who feel uncomfortable in real life are constantly raising problems, but there are no clear solutions due to issues that are intertwined with the policies of school uniform vendors and school rules of each school. (End)

Source: Pixabay.

Finally, some segments of a July 2017 report by Son Ho-yeong for The Chosun Ilbo:

여고생에 ‘8세 사이즈’ 입어라… 숨쉬기 힘든 S라인 교복 Uniforms for High School Girls are Smaller than Clothes for 8 Year-Olds…S-line Uniforms that Make Breathing Difficult

서울 양천구의 한 여고에선 교복 블라우스를 ‘배꼽티’라고 부른다.… 이 학교 정모(17)양은 “교복에 몸이 갇힌 느낌”이라고 했다.

In one girls’ high school in Yangcheon-gu, Seoul, school uniform blouses are called ‘crop tops’….One 17-year-old student there said, “I feel trapped in my school uniform.”

…상당수 학교가 맵시를 강조하면서 허리선을 잘록하게, 길이는 짧게 디자인한 교복을 채택하고 있다. 보통 몸매인 학생들도 조금만 움직이면 속옷과 맨살이 훤히 드러나 제대로 활동하기 어렵다. 체형이 통통한 학생은 꽉 끼는 교복 때문에 수치심을 느끼는 경우도 있다. “교복 때문에 학생들의 인권이 침해받는다”는 소리가 나올 정도다.

…Many schools have adopted school uniforms designed to be short and with narrow waistlines, while emphasizing style. Yet their tightness means that students with average bodies find it difficult to study properly because their underwear and bare skin are exposed if they move a little, with larger than average students feeling even more anxious. [Indeed], you could go so far as to say school uniforms are violating their human rights.

예전 교복은 활동성을 고려해 펑퍼짐한 스타일이 많았다. 학생 일부가 멋을 내느라 치마 길이를 줄이고, 허리선을 강조하는 식으로 수선했다. 요즘은 처음부터 교복이 몸에 달라붙게 나온다. 늘이기는 어려운 디자인이다. 자신의 실제 몸 치수보다 큰 것을 사도 사정은 다르지 않다. 서울 종로구의 한 여고생은 “겨울 교복보다 두 치수나 큰 여름 교복을 샀는데도 허리의 ‘S라인’이 지나치게 들어가 밥을 먹고 나면 옷이 끼어 거북하다”고 했다.

With older school uniforms, there were many styles that were both flattering and didn’t hamper movement. [Naturally however,] some girls would shorten their skirts and emphasize their waistlines to look more attractive. Yet these days, school uniforms cling to the body from the beginning, and are difficult to stretch. Compensating by buying larger sizes may not even help either. One high school girl in Jongno-gu, Seoul said, “I bought a summer school uniform that is two sizes larger than my winter school uniform. But the ‘S-line’ on the waist is too overdone, and after I eat my clothes still start clinging to my body.”

A 2003-2005 school uniform advertisement featuring BoA; I’m unsure who the boy/man is sorry. See many more examples from then here.

날씬한 맵시만 강조하다 보니 여고생 교복 치수가 8세 아동복 수준이 되기도 한다. 서울 강북구의 한 인문계 여고 교복 상의(키 160㎝·88 사이즈)와 시중에 판매 중인 7~8세 여아용 티셔츠(130 사이즈)를 비교했더니 크기 차이가 거의 없었다.

As they emphasize only slim fit styles, the size of school uniforms for high school girls is the same as casual clothes for 8-year-olds. There was little difference in size when comparing a school uniform top (160cm tall, size 88) for girls in a school in Gangbuk-gu, Seoul and a t-shirt for girls aged 7-8 years old (size 130) sold at the local market.

2016년 기준 우리나라 여고생의 평균 키는 160.6㎝, 8세인 초등학교 1학년 여아 평균 키는 120.5㎝이다.

As of 2016, the average height of high school girls in Korea was 160.6 cm, and the average height of a 8-year-old girl entering elementary school was 120.5 cm.

교복은 기성복과도 차이가 있다. 한국산업표준(KS)에 따르면 키 160㎝인 여성 청소년의 ‘보통 체형’용 기성복 상의(블라우스 기준)는 가슴둘레 88㎝, 허리둘레 72.8㎝이다. 본지가 구한 여고 교복 상의의 가슴둘레는 78㎝, 허리둘레는 68㎝였다. 교복이 기성복 가이드라인보다 가슴둘레 10㎝, 허리둘레는 5㎝가량 작다.

School uniforms are also different from ready-made clothes. According to the Korean Industrial Standard, a 160cm tall female adolescent’s non-uniform, off the shelf, blouse-like top for a ‘normal’ body type has an 88cm chest and 72.8cm waist. Yet the waist circumference of a girls’ high school uniform blouse obtained for this report had an 78 cm and a 68cm waist, meaning that school uniforms are about 10 cm shorter in chest circumference and 5 cm in waist than required by the standards for off the shelf clothes.

일부 여학생은 교사의 단속을 피해 남학생용 교복을 사서 입기도 한다. 대전 서구의 한 남녀공학 고교에 다니는 이모(16)양은 “남학생용 교복은 라인이 없어 편하다. 학생주임 선생님이 남자 교복을 입지 못하게 수시로 단속하지만 몰래 입는 친구가 많다”고 했다.

For the sake of comfort and to avoid unfair school rules regarding girls’ uniforms, some wear boys’ school uniforms instead. One 16-year-old girl who attends a coeducational high school in Seo-gu, Daejeon, said, “The school uniform for boys is comfortable because there is no figure-hugging ‘line’ built into them. Although our teachers regularly crack down on this, many of my female classmates secretly wear them.”

교복 브랜드의 ‘슬림 라인’ 전쟁은 2000년대 초부터 시작됐다. 멋을 위해 교복을 줄이는 학생들이 늘면서 교복 제조업체들이 허리가 쏙 들어가고 길이가 짧은 디자인의 교복을 내놓기 시작했다. ‘재킷으로 조여라, 코르셋 재킷’ 같은 광고 문구를 내세웠다.

The ‘Slim Line’ war of school uniform brands began in the 2000s. As more and more students want more fashionable uniforms, manufacturers have responded by offering short designs with tight waists. In their advertising, they use phrases such as ‘Tighten with a jacket, corset jacket.’

…교복 업체가 사람마다 다른 체형을 고려하지 않는 것도 문제다. 한 업체는 체형 데이터를 바탕으로 청소년 ‘대표 체형’을 뽑아내 이를 기준으로 교복을 만든다고 광고한다. 하지만 이는 ‘보기 좋은 체형’일 뿐 해마다 몸이 변하는 청소년들에게 일률적으로 제시하는 것은 무리다.

Another problem is that school uniform companies do not cater to different body types. One company advertises that it makes a school uniform based on the ‘representative body type’ based on data collected about young people’s physiques. However, this supposedly representative type is really only a stereotypical ‘good looking body type’ [like that of the K-pop stars in the ads], nor does a single type take into account the fact that adolescents’ bodies are constantly changing. (End)

Photo by 周 康 from Pexels

Thoughts? Still not enough? If so, I recommend also watching Dr. Kyunghee Pyun’s (Fashion Institute of Technology, State University of New York) presentation for the UBC Centre for Korean Research on “Impression Management of School Uniform Culture in Korea,” which I was able to attend on Zoom a few days ago. While it’s only loosely related, and covers much earlier time periods, it does provide some useful context:

Also, and finally, for a more recent and in-depth look, here is an 8-minute, November 2020 report by my local Busan MBC, ironically at one point filmed where I took this related, well-discussed picture. Unfortunately, producing a transcript and translation would be a bit prohibitive sorry, but the English CC seems to provide the gist. Enjoy!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Related Posts:

“Fuse Seoul” Clothing Brand Subverts Gender Stereotypes, Offers Women Comfortable Clothing. What’s Not to Love?

Estimated Reading Time: 7 minutes. Source: Fuse Seoul.

There’s just something about the Fuse Seoul underwear featured in this ad. Why do so many women want to get their hands on it?

One big reason is that despite appearances, the underwear is actually for women, produced by a company not shy about picking and choosing from features standard for menswear to offer women more comfortable options. As CEO Kim Su-jeong explained shortly after the company’s founding in October 2018:

“앞으로도 다양한 체형의 모델을 기용하고, 그동안 남성들만 누리던 ‘의복혜택’을 여성복에도 적극 도입할 것”이라고 설명했다.

“We will continue to use models of various body types and actively introduce the ‘clothing benefits’ that only men have enjoyed so far.”

…퓨즈서울은 단순히 스타일을 넘어서 그동안 남성복에게만 적용되어왔던 자켓 안주머니, 히든 스트레치밴딩, 넉넉한 바지주머니와 밑위길이를 여성사이즈에 맞게 제작하여 품절대란을 일으키기도 한 바 있다고 업체 측은 전했다.

…the company goes beyond just a style, reporting that they’ve been unable to meet the demand for their clothes with jacket inner pockets, hidden stretch banding, generous trouser pockets, and rise lengths appropriate for the wearer’s size, all features which are usually only found in menswear. 

Further elaborating on her motivations in an interview in July 2020 (source, right):

“점점 여성복 사이즈가 줄어들고 있어요. 지난 5년간 눈에 띄게 보이는 현상입니다. 예전에는 27인치가 M사이즈였는데, 지금은 27인치가 L사이즈가 됐습니다. 브랜드마다 사이즈도 다릅니다. 왜 여성복은 규격이 일정하지 않은지, 여성복 디자이너로서 그 이유를 알고 싶었어요.

“The size of womenswear has definitely been decreasing over the past five years. Previously, 27 inches was considered a medium size, but now 27 inches is considered a large. Different brands have different sizes too. As a womenswear designer, I wanted to know how and why the standards were constantly changing.

어느날 남동생 옷을 입었는데 정말 편했습니다. 남자 형제가 있는 사람들은 대부분 남성복이 얼마나 편한지 알 겁니다. 그 때부터 남성복을 연구하기 시작했습니다. 남성복은 여성복에 비해 사이즈 혼란도 변동도 거의 없습니다. 브랜드가 달라도 규격은 거의 같아 편하게 구매할 수 있습니다.”

One day, I was wearing my brother’s clothes, and they were really comfortable. Most people with brothers will know how comfortable menswear is. From then on, I began to study menswear. Compared to womenswear, menswear shows little confusion or change in size. Even with different brands, the sizes and specifications are almost the same, so you can easily purchase what you need.”

Another reason is because they’re tired of the tropes surrounding the advertising of women’s underwear, which this ad completely upended:

Source: @Harang_0601, in response to a since deleted tweet that featured the images below:
Source: Fuse Seoul.

Translation: “I can’t even think of the model as a woman, I thought this was an advertisement for men’s underwear…That just goes to show how much usual women’s underwear advertisements are shot for a male gaze, and how women are so used to that… Only tears remain.”

Sources: @Yuzru12 and @NDG_0_0.

Translation: This the difference between gazing and being the subject of the gaze… One the left is a harmless and passive pose for the male-gaze, whereas the right model has a strong stare back at the viewer. What to make of the exposure of women’s bodies also varies greatly depending how the picture was taken and viewers’ points of view.

On their own Twitter account, Fuse Seoul themselves stressed their deliberate attempt at machismo:

Source: @fuseseoul.

Translation: The aim with this Prince Gwanghaethemed pictorial was to go beyond simple mirroring by using a macho image, formerly considered exclusively for men, in a female photoshoot. But please note this wasn’t intended to be a critique of any specific vendor.

And on a woman becoming king:

Source: @fuseseoul.

Translation: I think that when a woman becomes a king, she can not only become a more effective politician, but can also become a more vicious king.

In hindsight, it should have been obvious that another reason for the attention was that the model, dressed as male royalty and posed with all the confidence and machismo of a typical men’s underwear ad, is a woman herself, a crossfit trainer known as Shark Coach, a.k.a. Shark Lee and Lee Yun-ju (Instagram, Twitter, YouTube). Here’s a video of her preparing for the photoshoot:

And CEO Kim Su-jeong, who has a youtube channel of her own, on some of the elements that went into the shoot:

Yet throughout much of the research and writing of this piece, frankly I was completely mistaken about Shark Coach’s sex.

One reason is because Korean male celebrities were featured in ads for bras as long ago as the early-2010s. Albeit not so much wearing them, as promoting the idea that if women purchase a brand and style he endorses, “it might even be him who one day helps them take it off.” Another is that Korean men’s clothing company Uncoated, for one, uses a female model to model its underwear. So it wouldn’t be too much of a leap for a progressive women’s clothing company like Fuse Seoul to likewise reverse the sexes in its own ads.

Source: donor2222.
Source: Uncoated.

That being said, more relevant are two biases behind my mistake. First, a benign one: due to underwear reviews by YouTuber Daisy, a late-20s Korean woman I’ve long subscribed to who covers everything from cosmetics to sex toys on her channel (In Korean, but she writes her own English and Japanese CC translations), I’ve become very persuaded that the distinctions between men’s and women’s underwear aren’t quite as distinct as those I grew up with. So, again, I wasn’t at all fazed to see a man model “women’s” underwear:

(But because it would be strange to include those reviews but nothing about the Fuse Seoul underwear, here is one I’ve been able to find.)

(And here’s Kim Su-jeong on why this underwear is such a big deal.)

I can’t in good conscience not also mention and highly-recommend “natural-size” model and YouTuber Cheedo a.k.a. Park Lee-sul too, who I’ve also long been a subscriber to (but who provides no English subtitles unfortunately). Despite rarely discussing underwear specifically, she has a lot to say about the escape the corset corset and no-bra movement, further convincing me of the changes to women’s fashions underway. Actually, you may recognize her from a BBC video about that:

But the main reason for my mistake, of course, is because I thought Shark Coach looked like a man.

I don’t doubt for a minute that many of you did too, and I don’t feel embarrassed about it. But on the other hand, just a few days ago Shark Coach herself complained on Youtube about being constantly misgendered. And it’s precisely such gender stereotyping and rushes to judgement that Fuse Seoul is encouraging people to avoid.

Source: @crossfit_shark

I will try. I’m glad to say too, that Fuze Seoul’s approach seems to be making some progress: for a time, this underwear was the most sought-after item of its kind on ZigZag, a Korean app for women’s clothing.

But what do you think of the ad? Will you buy the underwear, or any of their other gender-neutral clothes? How to address the many remaining doublestandards (NSFW) in just the advertising of underwear alone?

Source: @rad_bunsbian.

Please let me know in the comments!

Related Posts:

How Slut-Shaming and Victim-Blaming Begin in Korean Schools

Free The Nipple in Korea? Why Not? Uncovering the history of a taboo

Revealing the Korean Body Politic, Part 7: Keeping abreast of Korean bodylines

Why We Need to Stop Talking about “Asian” and “Western” Women’s Bodies

The Surprising Reason Koreans Don’t Buy Red Underwear for Valentine’s Day

“Lingerie Advertisements Deflect the Danger of Homoeroticism by Using Models with Averted Eyes.” Huh?

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Researchers Announce “Asian” and “Western” Beauty Ideals Based on 3D Photos of Miss Korea and Miss Paraguay Contestants—Get Repeated Uncritically by Korean Media

3D facial photography is a promising new approach for researching beauty ideals, but studies based on beauty pageant contestants alone should not be presumed to speak for entire populations.

Estimated reading time: 8 minutes. Photo (cropped) by JC Gellidon on Unsplash

Last week saw a textbook case of how not to report about beauty ideals.

The catalyst was a press release by the Catholic University of Korea (CUK). Widely copied and pasted across the Korean media, the title of the sole English translation was “S. Koreans Prefer Women with ‘Oval Face, Wide Forehead, and Small Lips’.”

The problem is, they don’t, necessarily.

Rather, what should have been reported was that a joint Saudi, US, Paraguayan, and Korean Dentistry and Orthodontics research team, including one professor from CUK, had announced they’d discovered commonalities in the facial differences between Miss Korea 2012 and Miss Paraguay 2013 contestants.

Then, when the announcement went straight to the researchers’ conclusions, as in this article from Yonhap

연구팀은 미스코리아 54명과 미스파라과이 34명을 대상으로 3D 카메라로 얼굴 정면과 측면을 특수 촬영해 길이 및 각도를 측정했다. 측정값을 기준으로 인종에 따른 심미성 차이를 평가하고, 두 결과를 서양인의 대표적인 황금비(golden ratio)와 비교했다.

The research team measured various lengths and angles of the faces of 54 Miss Korea and 34 Miss Paraguay contestants by using special photographs of the fronts and sides of their faces using a 3D camera. The differences in racial beauty standards were determined based on the differences in the measured values between the two groups, and each groups’ results were also compared with the golden ratio, [a representative ideal of facial beauty for Westerners].

Source: Biz Khan.

그 결과 한국인은 전반적으로 갸름한 얼굴형과 넓은 이마, 작은 입술을 선호했지만 파라과이인은 약간 각진 얼굴에 큰 입술을 선호하는 것으로 나타났다. 두 국가가 선호하는 얼굴은 서양에서 이상적인 비율로 판단되는 황금비와도 차이가 있었다.

As a result, it was found that Koreans generally preferred a slim face shape, wide forehead, and small lips [left], but Paraguayans preferred large lips with slightly angular faces [right]. The faces preferred by the two countries were also different from the golden ratio.

…Reporters should have inquired on what grounds researchers made wide, sweeping pronouncements about the entire Korean and Paraguayan populations’ beauty ideals, considering their study was just on a handful of beauty pageant contestants. Either by simply asking, or by reading the study for themselves.

I realize to have expected either was incredibly naive. Quick content and clickbait titles are key, both of which are all the more effective if they confirm readers’ stereotypes. Plus, in fairness, the academic English of the study would have been beyond most Korean reporters.

They could at least have linked to it though. Yet not only did no reporters offer even this bare minimum, many failed to provide any identifying details about the study whatsoever.

So, I sought it out and examined it myself.

Photo by Nicola Fioravanti on Unsplash

That study was “Comparison of facial esthetic standards between Latin American and Asian populations using 3D stereophotogrammetric analysis” in the Journal of the World Federation of Orthodontists, Volume 9, Issue 3, 2020, Pages 129-136, by Mohamed Bayome, Jae Hyun Park, Ahmed M. Shoaib, Nam-ki Lee, Victor Boettner, and Yoon-Ah Kook (please contact me if you can’t get access to any of the studies I mention here). Further adding to the likelihood that no reporters actually read it, last week’s articles included either a picture of CUK Department of Orthodontics Professor Yoon-Ah Kook and/or the earlier graphic supplied by the university (note the watermark), neither of which were in the study.

In short, the researchers make—justify—their mental leap on their argument that beauty pageant judges are objective and representative (p. 130):

“These beauty contestants reached the final stages of the contests based on selections made by the competition panels consisting of media figures, artists and producers, famous plastic surgeons and orthodontists, as well as other community influencers. This means that their opinion plays a principal role in forming the general public opinion.”

Indeed, writing in the Korea Times about the 2019 Korea pageant, Lee Han-na mentions that the “judging panel consisted of experts in the areas of fashion, music and entertainment, joined by actresses and former Miss Koreas.” Which I don’t deny sounds diverse, nor that, say, cosmetic surgeons in particular play a huge role in shaping general public opinion in Korea.

That such groups may be bringing their own subjective preconceptions, worldviews, and agendas to any discussion of beauty however—let alone the six Dentistry and Orthodontics professors involved in this study—seems not to have occurred to them.

Moreover, in the Korean case in particular, beauty pageant judges’ role as gatekeepers is further undermined by the public’s utter disinterest in the event, as well as by ironically choosing a 2018 winner who was far too “fat” for many Korean netizens’ standards. Also, to counter charges of objectification and lookism, contestants’ academic backgrounds, personalities, and performing abilities have been given much more prominence in judging since the early-2000s.

I’ve only been able to find one reporter, Go Jae-won at Donga Science, who suggests that the researchers’ conclusions shouldn’t be taken for granted. To say that journalists were not doing their job here is an understatement:

이번 연구는 미스코리아는 2012년 참가자들의 얼굴을 대상으로 미스파라과이는 2013년도 참가자들을 대상으로 분석이 진행됐다는 점에서 최근 참가자들의 트렌드를 반영하고 있지는 않다는 한계가 있다. 또 미스코리아 참가자들이 한국인들의 평균적인 미적 기준을 반영하고 있다는 근거도 부족하다는 지적도 있다.

By analyzing 2012 Miss Korea and 2013 Miss Paraguay participants, the study has limitations in reflecting recent trends. In addition, some point out that there is a lack of evidence that Miss Korea participants reflect the average aesthetic standards of Koreans.

Another issue was the researchers’ liberal use of overgeneralizing terms such as “Westerners,” which are particularly useless and misleading when talking about beauty preferences and racial differences. So too, was perpetuating the myth that the “golden ratio” is a signifier of beauty, for which there is actually inconclusive evidence at best that it plays any role in attractiveness whatsoever. To be sure, technically they acknowledged that lack, which their study further confirmed, but—jumping ahead—they and/or CUK should have anticipated the ensuing “Westerners just loooove the golden ratio in their women” style of reporting.

Photo by Evelyn Chong from Pexels

But given that the other, explicit aim of the study was “to compare the facial esthetic standards between Paraguayan and Korean beauty pageant contestants,” that was clearly too much to ask. For they were no less careful to restrict their conclusions to only beauty pageant contestants than any tabloid news reporter. For instance, consider the loose generalizations from the introduction (p. 129-130, my emphases):

Attractive Asians are characterized by longer faces than the general population and with less height of lower lip and chin and smaller volumes of chin and cheek. On the other hand, attractive Latin Americans are distinguished by less nasal prominence, large nasolabial angle, less protrusive lips, and less prominence of the chin.

And from the conclusion (p. 136, my emphases):

“From our results, it may be claimed that most Latin American individuals, in general, prefer rectangular faces with wide mouths and large lips, especially the lower lips, whereas in general, most Asian individuals prefer long tapered faces with small mouths and lips [see below]. Even though it might be well-known that the Misses are not selected solely based on their faces, as these contests include various measures, it is quite unlikely to have a qualified finalist who did not have a beautiful face.”

In between those six pages, many various nationalities and racial groups are mentioned, but none are defined. Are Paraguayans included among the Westerners they mention? The Caucasians? It’s all very confusing, and particularly irresponsible for an academic journal article.

Photo by Ike louie Natividad from Pexels

This is a shame, for I believe 3D facial photography is very much a promising new approach into researching beauty ideals, and have no reason nor inclination to dispute the results of this study. Indeed, I’m now overwhelmed by all the intriguing “related articles” to pursue. But the researchers’ conclusions in this one? Peruse the sources used, and conspicuous for their absence are any from sociology, gender, or media studies. Had there been some input from those fields, perhaps the researchers would have been more rigorous with their definitions. In turn, they may have been more restrained in their beliefs that beauty pageant judges were objective and representative, upon which their conclusions rest. And more circumspect in going to the media with them.

These flaws are also evident in a similar study by different researchers published just a few months earlier in The Journal of Cranofacial Surgery (Volume 31, Number 3, May/June 2020. (Which, because of reporters’ unprofessionalism/laziness/crushing deadlines, for a long time I thought was the one actuallybeing referred to.) In that study of 44 Miss Korea and 22 Miss Paraguay contestants (competition years not given), the researchers were ironically much more forthright about the difficulties of determining racial beauty ideals. Yet ultimately, they ended up even more convinced that the beauty pageant contestants possessed objectively-determined, universal-shared racial beauty ideals, a conclusion perhaps facilitated by the cheat of simply referring to Koreans and Paraguayans as “Asian” and “Western” throughout.

Yet it was three of the same researchers behind the first study who already demonstrated the potential of 3D facial photography in an article published in the March 2017 Korean Journal of Orthodontics (47(2):87-99). Specifically, the faces of 52 Miss Korea 2012 contestants and 41 young adult female students of a nursing school at Wonkwang Health Science University were compared, and no overarching conclusions extending to entire Korean population were made.

What they did say? Again, please let me know if you can’t get access, and we could discuss the differences between the groups in the comments, or make them the subjects of another post. Either way, let me be forthright with my own biases from the beginning. Isn’t it uncanny how page 95’s “proportional diagram of the average face from the Miss Korea group (A) and another from the general population group (B)” instantly reminds you a young and middle-aged Jang Yoon-ju? Or is it just me?

With apologies in advance for the unflattering picture, please let me know in the comments!

Sources (cropped): dlscks98, YouTube.

Related Posts:

Busting the Myth of Jeju Island’s Topless Divers

Free The Nipple in Korea? Why Not? Uncovering the history of a taboo

If You Don’t Have Kim Yuna’s Vital Statistics, Your Body Sucks and You Will Totally Die Alone

Revealing the Korean Body Politic, Part 7: Keeping abreast of Korean bodylines

Those Damned Double Eyelids…

Korean Sociological Image #49: Lee Hyori has an Asian Bottom?

Why We Need to Stop Talking about “Asian” and “Western” Women’s Bodies—The Series:

Part 1

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

The Future is Now: Shin Min-a’s Dystopian Dust Mask Commercial Is Straight Out of Robocop 2

Estimated reading (+viewing) time: 3 (+4) minutes. Source: YouTube.

It’s become routine these days, trite even, to point out the many ways we are now living in the dystopias of once only imagined futures. So, when Shin Min-a’s endorsement of ETIQA dust masks came out back in February, reminding consumers there was no reason you couldn’t also look fashionable while trying to survive the climate apocalypse, I bit my tongue at the obvious resemblance to a spoof commercial from the Robocop 2 (1990) movie. Ten months later though? Again there’s much talk of fashionable ETIQA dust masks in the wake of the blinding, choking, toxic dust storms raging across the peninsula, yet a certain cyborg remains notable only for his absence. It seems this aging Generation X-er may in fact have been the only one to have made the connection.

Specifically, it was the Sunblock 5000 commercial that instantly came to mind. Because no need for the loss of the ozone layer to spoil getting that perfect tan, right?

And, with a nostalgic wink to fellow Gen X-ers, here it is in a compilation of some other spoof commercials from the first and second movie to give it some context:

In reality, without the ozone layer we’d all soon be dead; like much about the original movies (e.g., did you know the first was accidentally set in 2043?), with slightly more thought put into the commercial—as in having the voice-over claiming there was still slightly more than none of the ozone layer remaining—it would have been much more plausible. But at least, way back when I was 14, it did instill in me the first inklings of the sense that we were fiddling while Rome burned. And indeed, 30 years later, now we have a very real commercial that is in much in the same spirit.

What impact will this one have?

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

“Lingerie Advertisements Deflect the Danger of Homoeroticism by Using Models with Averted Eyes.” Huh?

Estimated Reading Time: 6 minutes. Source, left (edited): Emm’s Vintage Lingerie (CC BY 2.0). Source, right (edited): Moose Photos from Pexels.

I’m a big fan of Jill Fields’ 2007 book, An Intimate Affair: Women, Lingerie, and Sexuality. It’s where I first learned of the corset industry’s creation of new body types for women to conform to in the 1910s to 1930s, presaging the Korean media, beauty, and fashion industries’ creation of “S-lines,” “V-lines,” and so on in the 2000s. But I’ve always been skeptical of this common feature of lingerie advertisements she alleges, and especially her explanation for it (page 16):

And in that Chapter 5 (p. 211):

What models do with their eyes is important. When they return your gaze, they seem to own the room. Whereas if they don’t seem to be paying attention to anything in particular, or if they’re depicted without their faces at all, the temptation to dismiss them as people and focus only on their bodies is all the greater.

It can also be a mechanism by which advertisers perpetuate stereotypes of different sexes and races. Take what Kyoungtae Nam, Guiohk Lee, and Jang-Sun Hwang discovered from their survey of Korean girls’ magazines in 2011 for instance (p. 234):

“Gender Stereotypes Depicted by Western and Korean Advertising Models in Korean Adolescent Girls’ Magazines”, Sex Roles (2011), 64: 223.

No-one’s saying models staring into space is bad in itself. Nor can advertisers of fashion and beauty-related products really be faulted for wanting to focus attention on the products, or on their alleged effects on the consumer. But if you know anything at all about advertising and gender, you’ll know that regardless of what’s being advertised, women tend to be depicted much more passively than men. And herein lies the first of two fatal flaws in Fields’ argument. For she bases her conclusions on no more than (fn. 70) an unspecified “survey of ads” in various magazines and catalogues from the 1900s to 1960s, although she also asserts that “[c]urrent issues of the Los Angeles Times provide almost daily evidence of the continuing importance of these evasive postures in ads.” Or in other words, she provides no evidence whatsoever that the tactics she describes “to dispel the homoerotic impulse” are any more prevalent in lingerie ads than in other kinds of ads, whatever period she’s talking about. And sure enough, those same tactics can quickly be found in other ads just through, say, a simple walk down the average city street. Here’s some with “women alone, turned away from the viewer” and/or averted eyes in Korean soju ads for instance:

I’ve often wondered what on Earth is Jang Yun-jeong looking at exactly…

In 2010, I discussed those and many others using Erving Goffman’s Gender Advertisements framework. Specifically, those particular ads are illustrations of one aspect of the “Licensed Withdrawal” category, as described by Images of Women in Advertising:

[One] way in which women are disempowered is by displaying them as withdrawn from active participation in the social scene and therefore dependent on others. This involvement with some inner emotional processing, whether anxiety, ecstasy or introspection, can be symbolized by turning the face away, looking dreamy and introverted, or by covering the face, particularly the mouth, with the hands….

….Rather than being portrayed as active, powerful and in charge, females are commonly shown in this licensed withdrawal mode, removed into internal involvements, overcome with emotions, or symbolically silenced with hand over the mouth….

….In another variation, females are frequently shown withdrawn inwards into some dreamy introverted state; they pose, become things for others to gaze at and desire. Males will stereotypically be shown active, engaged, and in charge of the situation. They are not so much objects for others’ to gaze at, as actors with occupations and professions….

The point being, although no motivation for these depictions is explicitly mentioned here, advertisers wanting to avoid provoking homoeroticism seems a rather unlikely one—the second flaw of Fields’ argument. Because are lingerie advertisements really so salacious, and really so sexually transgressive, that homophobia needs to be invoked to explain the depictions commonly found therein? Are they really so different to all other kinds of ads, that explanations for the depictions of women in those ads wouldn’t also apply?

I know—boobs. Maybe there is something to them that prevents (male-dominated) advertising teams and advertising standards authorities from thinking rationally. I’m not dismissing any special considerations they have for lingerie ads out of hand, and indeed Fields provides a wealth of examples of precisely those, albeit with expressions of their worries about evoking homoeroticism notable only for their absence. But she hardly persuades in addressing those alternative explanations for lingerie ads’ typical features by deliberately ignoring them. And I do mean deliberately, for in fact she does mention Goffman earlier (p. 210):

And by all means, these are things, well covered in Gender Advertisements (see my earlier post for examples from soju advertisements). But to have read the book and demonstrated that she’s taken note of those various categories of its framework, only to fail to mention that one of its largest categories—Licensed Withdrawal—already well accounts for her claims about lingerie advertisements? She doesn’t have to agree with it, but she does have to acknowledge and respond to it. Otherwise, her shoehorning of an alternative explanation evoking homophobia seems very disingenuous.

Sources: Emm’s Vintage Lingerie, left, right (CC BY 2.0).

In fact, the foundations of the whole chapter may be equally tenuous. Its title, “The Invisible Woman: Intimate Apparel Advertising” refers to the tendency of early-20th Century lingerie advertisers to show only parts of women or not at all. But reviewer Jane Ferrell-Beck argues there was actually a very practical reason for this:

And reviewer Kristina Haugland goes further, arguing that “the author’s interpretation of the material is a serious concern” of the book as a whole. She cites no examples from Chapter 5 though, so let me just leave you with her conclusion:

Words to live by as a colleague, our student assistants, and I wearily plod through our own survey of Korean women’s magazines advertisements this summer, of which this post is admittedly but an extended version of one of its footnotes. Thanks for reading it!

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Why We Need to Stop Talking about “Asian” and “Western” Women’s Bodies

Setting arbitrary standards for what makes an “Asian” or “Western” body type punishes the vast majority of women who don’t fully measure up to either.

Estimated reading time: 14 minutes. Photo by Gabrielle Henderson on Unsplash. Post has one NSFW image.

What is it with people ever talking about “Asian” and “Western” women’s bodies?

If the conversation is in Korean, usually only Korean and white women will actually be meant; the latter, as women of color that don’t present as Korean tend to be referred to by their race or nationality instead. But even reduced to just those two groups of women, how could the idealized figures described in those conversations possibly embody the mélange of real, flesh and bone Korean and white women’s body types and features? Let alone actually have something useful to say about them?

I get that the habit mostly boils down to the natural, human tendency to overgeneralize groups in everyday speech. We’re all guilty of that sometimes. But on this topic specifically, the usual common-sense and restraint seem to get thrown out of the window. For one, because women of color are usually not considered “Western” as mentioned, a subject we’ll return to in future posts. Then take the alacrity with which various bodily features are pigeonholed as Korean or white by Korean journalists from all levels of the Korean media, who regularly come up with such pearls of wisdom as: “the most notable trait of Kim Yuna’s “golden ratio body” is her long limbs, just like those of a Westerner’s“; that “Lee Hyo-ri has an Asian bottom [and a Western chest]“; and that “female idols with ‘Western type bodies’…get praised by foreign fans.” Or how there’s items of women’s clothing that Korean women’s bodies are widely considered simply unsuitable for, which can present somewhat of a challenge to Korean companies trying to sell them:

Left picture: I’ve watched Western women wearing leggings, and I’ve had heated discussions about leggings with Western friends. After a month of that, I’ve come to realize why it’s so difficult for Asian women to wear them.

Right picture: When Asian women don’t have wide pelvises, flaps of skin in their “Y-zones” get bunched together and exposed. “Embarrassing!” / Instead of your skin looking soft, it looks thin and lacking in firmness; the underside of your bottom looks flabby. “I’m ashamed!” / Compared to Westerners’ long and slender legs, Asian women’s legs are short and many Asian women have stout lower bodies. “It’s upsetting!”

Shopping in New York’s Chinatown can sometimes be a minefield too:

There is resistance to this line of thinking. In response to Temple Leggings’ sponsored tweets above for instance, one Twitter user (since made a private account) argued that Korean women’s reluctance to wear leggings actually has nothing to do with their perceived body shapes or supposed too short legs vis-a-vis Western women, but is more because of a culture of constant evaluation of their bodies and “gaze rape” (“동양여성들이 레깅스를 입기 힘든 이유는 동양 여성들의 체형때문이 아니라 여성몸매평가 문화와 시선강간 때문입니다…”) with commentators in the ensuing long thread often echoing sentiments about leggings raised in both sides of recent controversies over them in the US. And probably she’s got a better handle than I do on why she doesn’t wear leggings, and has spoken to far more women about them too.

But Temple Leggings wouldn’t have mentioned Korean and Western bodies if they didn’t think it would resonate with their target market. And I have spoken to some Korean women on the subject of Asian and Western bodies specifically, and they’ve all been quite blasé about making such distinctions. I regularly hear women loudly doing so in coffee shops too, and my students aren’t shy about it either. Also, it may well just be confirmation bias, but it feels very telling that the very first result from my YouTube search for “동양몸매,” the “다이어트천재 동양몸매 vs 미친골반 서양몸매 구경하고 가세요” video (“Genius Asian body diet vs. crazy [wide?] pelvis Western body challenge”) that I couldn’t resist inserting the thumbnail from below, was titled and captioned thus without either woman ever actually mentioning Asian or Western bodies in it. Add journalists’ enthusiasm for raising the subject too, then I’m going to go right ahead and say this way of thinking is totally a thing.

Source: 파쿠아-PAQUA.

But that gives absolutely no-one permission to engage in Orientalist eye-rolling at the habit. For the Western, English-language pop culture, media, cosmetic, and medical industries are equally guilty of perpetuating such cringeworthy distinctions. More so even, as they’re frequently underscored by racist assumptions that Asian women aren’t just fundamentally different, but actually yearn to look white too.

If that’s news, I recommend reading Professor Ruth Holliday’s (Leeds University) and Professor Joanna Elfving-Hwang’s (University of Western Australia) 2012 Body & Society article “Gender, Globalization and Aesthetic Surgery in South Korea” on the subject, in which they present numerous examples—and which read like a withering manifest of the intellectual baggage Western observers can’t help but bring to the subject. But read it even if it’s not news too, both for their critiques of other journal articles and especially for the stark clarity with which two strong themes of English-language discourses on the subject emerge from their discussion.

First, is the hypocrisy and absurdity of raising the subject of race and a supposed desire for “westernization” at all when discussing the motivations of say, Korean-American breast-augmentation patients in the US, but never doing so for their white counterparts, who are ascribed completely different reasons—again, perpetuating the notion that each group is fundamentally different, both physiologically and psychologically. And second, the fact that Korean-Americans in the US, they point out (let alone Koreans in Korea), are hardly immune to specifically Korean beauty ideals, whether they retain them when they come to the US, they are exposed to them through relatives and the wider Korean-American community, and/or they are encouraged to adopt them by following the examples of increasingly visible Korean celebrities. In fact, they may be motivated more by those ideals than whatever Western reporters, cosmetic surgeons, and academics insist they are instead (who’d have thought?), with “V-line” surgery, for instance, being very popular in Korea, but which cannot possibly be described as making Koreans look more white.

Put like that, it seems astounding that the narrative that Koreans just want to look white persists.

But it’s not that simple. Spend any amount of time in Korea, and actually you’ll quickly encounter overwhelming evidence that seems to support it, which few people have the inclination and time necessary to debunk. This is why the stereotype is so strong.

Allure Korea took ten years to feature its first Korean cover model. Source: unknown.

For starters, consider how many ostensible Western beauty ideals such as pale skin are indeed heavily valued in Korea, Holliday and Elfving-Hwang explain, albeit largely only because they “entered Korea fitting pre-existing notions of class and status.” Also, among many, many other potential sources of confirmation bias:

(Update: Instead, it’s because they’re somewhat less likely to sue than Korean models, as once hilariously revealed by a nightclub owner that refused entrance to non-Koreans, despite featuring foreign women in the club’s posters. Indeed, as if to stress that it’s not always about white people, back in 2011 I thought the model in this poster for another club was Korean, and there was no reverse image-search available then; only now can she be revealed as the very white supermodel Miranda Kerr, photographed a few weeks previously by Seth Sebal. To the best of my knowledge, neither of their lawyers have gotten in touch with the nightclub yet.

Source: MS-Photograph; (CC BY 2.0).

Believing that Koreans want to look white then, does make a lot of sense. Right up the moment you read, or are personally informed through the clenched teeth of Koreans and colleagues, of how sick and tired they are of such assertions—and you suddenly realize that all this time you’ve been talking about Koreans rather than with Koreans, and can no longer rely on the convenient narratives you’ve being telling yourself to help understand the place.

By no means does this only apply to body image either: realizing how important it is to just STFU and listen is a very important process that every expat, observer, and commentator on every group or culture they are not native to must go through. And, if you didn’t personally need reminding of that, and feel I’ve actually been completely projecting all this time? With all the points mentioned so far reading like signposts in my own much too long journey through that process? Then you’re absolutely right.

Source: Mei Mei Rado, “The Qipao and the Female Body in 1930s China“, p. 193.

You’ll appreciate then, my uncomfortable surprise when I recently read Professor Mei Mei Rado’s chapter “The Qipao and the Female Body in 1930s China” in Elegance in the Age of Crisis: Fashions of the 1930s (2014). In that, Professor Rado (Parsons School of Design, NY) explains that in China in the 1920s and 1930s, Kuomintang government officials and male intellectuals did explicitly view white women’s bodies as ideals for Chinese women to aspire to. Which not to say Chinese women necessarily did themselves, or even at all, but Professor Rado’s argument that it dominated discourses about women’s bodies at the time is very convincing.

This post was originally intended to be a discussion of the numerous questions that raises: what other scholars can confirm her arguments? What influence, if any did those discourses have not just in China, but also in Taiwan, Japan, and Korea? What did people in those countries think of foreign bodies and beauty ideals then?

Those questions proved to be far too much for one post, so now my answers will be spread over several in a series. Always hanging over covering this topic at all though, was the fact that I’m still basically a middle-aged, cishet, white guy explaining that (he was shocked to read that some) Asian women (once) want(ed) to look white (maybe). To avoid being lumped in with every other pig-ignorant Orientalist commentator that genuinely believes that then, all my own baggage as a Western commentator needed to be laid on the table first. And there was a lot to unpack.

With that out of the way, Part 2 will be a discussion of Professor Rado’s chapter and other sources on discourses about women’s bodies in 1920s-1930s China, while Part 3 will be on those in Taiwan, Japan, and Korea at the same time, extending to a Part 4 if necessary. Until then, is there anything else that I’ve missed or been misguided about, or you think needs an alternative perspective? Please let me know in the comments!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

The Surprising Reason Koreans Don’t Buy Red Underwear for Valentine’s Day

Estimated reading time: 8 minutes. Image sources, edited: Summer Yolo Shop, KoBiz.

Go clothes shopping in East Asia at the moment, and it seems impossible to avoid all the red underwear. But it’s not because of Valentine’s Day. It’s because red is considered a lucky color by the Chinese, and the Lunar New Year’s celebration is just around the corner.

Unlike loud red clothes, red underwear will suit any wardrobe. Those whose Chinese Zodiac falls in the coming year for instance, when ironically they’ll need extra luck, can don it without revealing their age. So too Mahjong Players in Macau, who hope to leave their opponents seeing a different kind of red.

All these associations explain why “Triumph, the biggest underwear-maker in Asia, says its sales of red items are usually ten times higher than usual in Singapore and Malaysia around the Lunar New Year,” according to the following 2015 BBC report (0:35):

But it’s not just those countries with large Chinese populations that fall for red—Japanese stores also have big promotions. And Valentine’s Day can still be a very big deal: as the then Director of Triumph, Doy Teo above brightly noted, Lunar New Year’s fell very close to Valentine’s Day that year, making red underwear not just a good romantic gift. They will be even closer together this year.

Buying red on such an occasion seems a natural fit for young Korean consumers especially. Consider how Valentine’s Day has already been expanded into 11 other monthly holidays on various romantic themes, each with their own colors. Other non-native holidays, most notably Christmas, are not so much family occasions as rare opportunities to escape parents and spend time with partners or friends. “Couple clothes” are popular, and worn all year-round. Red is the color of the “Red Devils” soccer supporters, who the Korean media already portrays as young women in red, skimpy clothing. And in particular, red has many of the same lucky connotations in Korean culture too. As explained by Jang Jang-sik, Research Institute Director at the National Folklore Museum of Korea, it’s traditionally been worn by soldiers or those doing something dangerous, gifted to students doing exams, and there is a folk belief that it helps women who are finding it difficult to conceive a son:

국립민속박물관 장장식 학예연구관은 “전쟁이나 위험지역으로 떠날 때나 도박판에 갈 때도 붉은 속옷을 입는다”며 ” ‘수험생이 붉은 속옷을 입거나 지니고 있으면 합격한다’ ‘아들을 못 낳는 여자가 아들을 낳은 여자 속옷을 입으면 아들을 낳을 수 있다’는 속설도 있다”고 했다.

Chosun Ilbo, 7 March 2009.

There’s also a tradition of buying it for good luck from newly-opened stores. It rapidly sold out at the opening of Shinsegae’s Centum City branch in Busan in 2009 for instance, as well as at the opening of the Hyundai Department Store in Pangyo, Seongnam in 2015 (below), and at the re-opening of a Lotte Mall in Busan last July (video below):

Source: Korean Fashion + Tex News

Where then, is all the red underwear for lovers this Valentine’s Day?

To everyone’s relief, I have not done extensive field research in Korean lingerie stores to confirm its absence. The stores’ websites however, display no more red underwear than usual, nor do they have any red-themed promotions. Also, unlike couple outerwear, couple underwear has always been relatively expensive and limited in options in Korea, as I discovered before one frustrating anniversary recently. As friends later pointed out, if something’s only for each other to see, then what on Earth is the point?

But if lingerie stores are not even bothering to offer much in way of red at all, on a combined Lunar New Year’s and Valentine’s when it should sell more than ever, there must be some alternative, non-romantic connotations that the color has in Korea.

A tradition of buying red lingerie for one’s mother would certainly fit the bill.

I first learned about this via an inquiry made to the Korea Studies Mailing List by Ron Lieber, a journalist for the New York Times:

…I write the Your Money column for the New York Times — all about anything and everything that hits you in the wallet. I write often about families and money — how not just dollars but also wisdom and values are taught and passed between generations.

On that note, over the years Korean-American friends of mine have told me about a tradition where new college graduates (or teenagers or college students or even some older adults getting their first paychecks at a new, prestigious workplace) buy a gift for their parents after they start their first full-time jobs. I’ve heard about everything from handing the entire paycheck over in cash to buying red thermal underwear for both parents or lingerie for their mothers.

And I was further intrigued by the answer provided by Dr. Barbara Wall, then Research Assistant in Korean Studies at the Asien-Afrika-Institut in Hamburg:

…if you search for first salary 첫월금+ present 선물 many of the results you get mention red underwear 빨간 내복. I am no underwear expert, but what people say is that the custom of wearing “modern” underwear in Korea started only in the 1960s at which time underwear was a luxury item. Dyeing nylon at that time was not easy and worked best with red. That is said to be the reason for the red underwear as symbol of filial piety. Red is also said to have the ability of blocking everything “evil”…

Stephen Redeker at Gwangju News adds:

There is an old saying that one should buy red “long johns” for one’s parents after receiving the first paycheck from your first job. People tend to give other gifts to show appreciation to their parents, but the red long johns have an explanation. Back in the day, when floor heating was not as prevalent as it is now, people wore long underwear at night. Red-colored underwear was more expensive than the other drab colors offered at the time and therefore more desirable. Anyone who still observes this belief will probably buy red boxers, briefs, bras or panties for their parents.

Numerous Korean sources confirm. In addition to the information provided in the video below (apologies to region-blocked Korean viewers), it’s interesting to note that in 2009, over a quarter of respondents would buy red underwear for their parents upon receiving their first paycheck.

But is this still the case in 2018? Another source argues that it’s outdated, as parents’ memories of freezing winters and 24/7 thermal underwear-wearing in the 1960s and ’70s fade. This association with the middle-aged and elderly is evident in Japan too.

We must address the red elephants in the room too. “Underwear” is a wide-ranging term. Buying red thermal underwear for your parents, or long johns, is a far cry from buying sexy lingerie for them; as the Korean sources suggest, I’d wager children’s gifts are almost entirely the former. Also, even in Hong Kong, where the latter is supposedly all the rage, less than 1% of Chinese female undergraduates actually preferred that bra color:

Source: Sujoung Cha and Kristina Shin, “Hong Kong Chinese Breast Cathexis and Brassiere Design Preferences”, The Research Journal of the Costume Culture. 2011. Aug, 19(4): 780-793.

I also couldn’t help but notice that 60% preferred black. Because in An Intimate Affair: Women, Lingerie, and Sexuality (2007), although author Jill Fields frustratingly doesn’t mention red at all, she does have a groundbreaking (albeit controversial) chapter on the connotations of black lingerie in the US, which she tied to stereotypes of African-Amercian hypersexuality. Not only do those obviously not apply to Hong Kong however, but Chinese lingerie-makers themselves boggle at the differences in consumer preferences between borders. Which suggests it’s misguided to assume Pan-Asian similarities in tastes:

Guanyun workshops operate their own online stores in addition to producing wholesale stock for other brands. They are increasingly looking to sell overseas, which now only accounts for about a tenth of the county’s yearly output. But understanding the preferences of foreign customers remains an obstacle, according to [lingerie manufacturer] Lei. “There’s a huge gap in the aesthetics of different countries,” he explains. Sexy cop costumes are popular in Brazil, which Lei says is because Brazilians don’t like the police; French maid costumes don’t sell well in Poland because, he theorizes, the two countries don’t have a good relationship; and Japanese customers love any and all seductive outfits. The lingerie tastes of most European countries — except France and Italy — are still riddles to him. “Every collection that we deliberately designed has failed in their markets,” Lei says. “Germany borders France, right? But their taste is the most difficult thing for me to figure out.”

“Unzipping China’s Lingerie Capital,” Sixth Tone.

What do you think then, does explain Koreans’ distaste for red underwear this Valentine’s? Lingering unsexy associations with parents? Associations of red with the psuedo-communist North? Or some other reasons? Please let me know in the comments!

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Free The Nipple in Korea? Why Not? Uncovering the history of a taboo

Earlier this month, the Korean media ignored a Free the Nipple event held by Womenlink. This lack of coverage is just one reason why the campaign may struggle to take-off in Korea. But stranger things have happened. Once, men too were forbidden from exposing their chests in public. As Korean summers get hotter and drier, soon these double-standards may seem as absurd as no-pants laws and the skirt-length police.

Estimated reading time: 25 minutes. Image source: @womenlink

Boobs don’t get much love in Korea.

If they’re larger than average, their owners are often criticized for flaunting their femininity, and stereotyped as sexually voracious. Those same women also struggle to find comfortable, attractive bras that will fit them.

This, despite Korean women’s breasts getting larger for decades as Koreans’ diets have changed.

Of course, women the world over struggle with these issues. But it’s not just size, it’s exposure in general, and standards in Korea are that much stricter. As I’m no Picasso explains:

“Base line standard in Korea: If you are showing even the tiniest centimeter of a crack of cleavage, you are not dressed appropriately for work. Shoulders are also largely taboo, although we have noticed this changing a bit this past summer. Even too much exposed skin on the chest above the cleavage mark can be considered risque.

It’s a pain in the ass for girls with larger chests, because it’s really difficult to find garments that won’t show any cleavage, no matter what position you are in. I’ve also had to take to having an army of undershirts on hand, in order to be sure that not even the shadow of a bra can be seen…”

That probably explains why, per capita, more Korean women plump for breast reductions than enlargement or lifting operations. Also, why bust-reducing bras are so popular, despite Northeast-Asian women’s genetic tendency to have much smaller breasts than—for want of a better catch-all term—Western women. I suspect why braletteswhich can only be really worn by women with small breasts—haven’t been available in Korea either, as Korean women may not have considered them concealing enough. (Although this recent campaign to start producing them has been very successful, and this Japanese-sourced one is also making waves.)

In the midst of this, the Korean media and K-pop industries occupy ambivalent positions. On the one hand, the latter stumbled onto a strategy of emphasizing female performers’ legs instead, considered a “safer” body part in Korea and its Asian markets (well illustrated by this classic cartoon, and the surprising modesty of these “sexy dances“), which simultaneously sexualized the girls and women while deflecting criticism. On the other, the entire industry is centered around securing endorsement contracts with the advertising and beauty industries, which have vested interests in creating new markets through encouraging bustier, more revealing beauty standards.

Image Source: Rok Kim. Anonymous source (quoted with permission): “What are you, ladies? Personally I am 가슴 B컵 for Boobs Are Great In All Sizes and 얼굴 F급 for Fucks Given About Your Opinion Are Zero.” (Advertisement Caption: Breasts, D-cup; Face, A-grade.

But these are all necessary generalizations. The reality is messy, undercut by age, class, marital status, motherhood, occupation, and region. Every morning while working on this post, the range of women’s fashions and levels of exposure I witnessed even just on the subway would defy any of the neat conclusions I’d arrived at the night before.

So, two weeks of pondering nipples and breasts later, as one does, the only generalization I’m still confident of making is that all women suffer from the inconveniences—and, ultimately, the dangers—of the double standards of men’s and women’s fashion.

Most of the negative effects I’m aware of have been covered in those earlier links. But I also happen to be a guy, so I would appreciate female readers’ input. One I didn’t know about for instance, because I don’t shop for women’s clothes, one anonymous woman told me:

“When I came back here 5 years ago, I was shocked because…dresses and/or skirts were way too short in general even when they were meant for the ‘office look’. When you buy clothes online, often the pictures are very misleading because companies often use very petite models so dresses/skirts look something of a normal length. I’ve learned it hard way and started to double-check the length. Nowadays I tend to stick with only a few sites when I shop my work clothes. I should probably start exploring offline stores again.

I don’t mind sporting short skirts/dresses every now and then when time & place is right—I just don’t wanna be surprised when I expect to receive something in a normal length for my work.”

Continuing, I’ve just been wearing short-sleeved shirts to work for the last month, and just long-sleeved shirts before that. In contrast, as a Womenlink activist wrote on her placard at the event (see below), women always have to wear unventilated padding to hide their nipples; to wear bras to hide their breasts; to wear vests to hide their bras; and to wear t-shirts to hide their vests.

No wonder my very well-developed, very active 11 year-old daughter is so reluctant to make the transition from her flimsy training bras. Fortunately though, her school has no uniform, whereas many schools that do have one end up slutshame their female students and forcing them to wear such uncomfortable clothing.

Even more alarmingly, in one 2013 survey of Korean police officers, over half considered revealing clothing to be a cause of sexual assault (indicating little had changed from back in 1996). To those who would make fun of and dismiss Free the Nipple and Slutwalk campaigns in response to such attitudes, and continue to police women’s bodies so unfairly, I’m genuinely curious as to where they would draw the lines. Especially if they claim to still support women’s rights. For to whom else but misogynists, could so much shame and blame hinge on an exposed bra strap or visible nipple?

“I dropped a lot of money on a nice bra…one with frills and made of lace, not like all my other ones that I bought from Uniqlo.” / “Minju! You can see your entire bra! Don’t wear a white t-shirt!” Source, above and below: @bambooblock
“But what about her? That’s the fashion!!” / Fashion you say… / Jeez… [put this on].” Ironic coincidence: this picture of Korean duo Love X Stereo appeared in my Facebook feed as I was translating!

But where did these attitudes come from? Again, the question is more difficult than it appears, and there’s no handy introduction akin to Laura Miller’s “Mammary Mania” chapter in her excellent book on Japanese body aesthetics.

So, I spent most of those last two weeks laying the framework for what may be my own equivalent chapter on Korea someday. Allow me to present the fruits of that research, in the form of themes and trends I’ve identified that any answer must cover, as well as some highlights from new sources I’ve discovered (please let me know if you have any difficulty obtaining copies of the journal articles). As you’ll soon see, there’s a lot of things to consider, and it can be very difficult—even naive and counterproductive—to separate nipple and breast exposure from taboos surrounding other body parts:

For a discussion of late Joseon Dynasty art, notions of eroticism, and dress codes, as well as a great introduction to a painter who turned out to be quite a maverick and social commentator for his time, see Saehyang P. Chung’s “Sin Yunbok’s Women on Tano Day and the Iconography of Common women Washing Clothes by a Stream,” Oriental Art, vol. 47, no. 5 (2001), pp. 55-69. For instance, consider Chung’s description of Women on Tano Day, painted at the turn of the 18th and 19th centuries (p. 56; my emphasis):

“[Most striking of all] is the provocative portrayal of semi-nude bathers in the lower left-hand corner, where a woman stands sensually, her face turned in the direction of the beholder. Equally daring is the inclusion of two young monks, who observe the bathers with unequivocally frank poses and facial expressions…Considering that even in the West, the female nude in a contemporary setting—devoid of classical or biblical context (e.g. Diana or Susanna in Her Bath)—did not appear until the 19th century, the representation of bathing women in Sin Yunbok’s painting is all the more remarkable.

Source: Wikipedia

You may have noticed that the working woman carrying a load on her head is fully-clothed, but has her breasts exposed. This is because, as explained by Hyung Gu Lynn in “Fashioning Modernity: Changing Meanings of Clothing in Colonial Korea” in the Journal of International and Area Studies (2004; pp. 77-78):

“…during the Chosôn period, clothing was not a unifying medium for all Koreans, but rather a means of social differentiation. Considerable scholarly energy has been directed to the study of the regulations that governed what clothes and colors could be worn by [whom]. The results show, for example, that it was only women of the upper class who wore long coats and head covers called chang-ot when venturing outside. In contrast, commoner women who worked outdoors often wore short chôgori [blouses], which left their breasts exposed for ease in nursing their babies.”

In light of the symbolic and unifying role the hanbok plays for most Koreans today, unfortunately there has been considerable opposition to acknowledging that “uncivilized” aspect of Korean fashion history. For more on the controversy, see “The Bare Facts” by Robert Neff and “Time to sex up Hanbok” by Andrew Salmon at the Korea Times, this AskHistorians thread at Reddit, the comments to this well-known photograph from 1945 (update: also, the comments to this 1920s breastfeeding postcard), “Joseon girls gone wild” at ZenKatsuo, and From Fukuoka for more photos.

For a bare-breasted photography series inspired by—and in some cases directly replicating—Sin Yun-bok’s painting, see The Hanbok Project by photographer Kim Jung-nam and hanbok designer Lee Young-hee.

• In the chapter “Female Images in 1930s Korea: Virtuous Women and Good Mothers” in Visualizing Beauty: Gender and Ideology in Modern East Asia, ed. by Aida Yuen Wong (2012), Yisoon Kim notes that women were infrequently depicted in Korean art, even compared to other Confucian societies, but the new “Paintings of Colonial Women” genre exemplified by Sin Yun-bok briefly changed all that. What she writes about the anonymous picture on the left below however, contradicts the notion that breasts were not at all eroticized, a notion further corroborated by “firm breasts” being included in contemporary lists of beauty ideals (p. 93.):

Sources: Naver, Daum, Vosub. On the right is a poster for the fanciful 2008 movie Portrait of a Beauty, which re-imagines Sin Yun-bok as a woman in disguise.

“…[this left] picture recalls Sin Yun-bok’s style except for the absence of ornate hair accessories. Donning a short skirt, which tantalizingly reveals the breasts, the woman lifts one hand to adjust her hairdo. Although the hanbok is designed to fully cover the body, these paintings expose the flesh in strategic places. Sin’s picture [in the center] includes a silver knife, a traditional symbol of chastity, hanging from the shirt as a reminder of the sexual potential of the image. [Paintings of this genre] facilitated carnal fantasy. They could be made to hang on walls like Western pin-ups or portable scrolls for the convenience of private viewing, presumably at men’s leisure.”

Perhaps it was the elite status of the women depicted that made all the difference? Or, if the women depicted were actually low-status gisaeng, because of the novelty of seeing them bare-breasted, as opposed to commoners?

As Hyung Gu Lynn goes on to explain in her article, the adoption of Western clothing during the colonial period also had important class components, as well as becoming tied to anti-colonialism and nationalism. It’s difficult to understand the rise of—and misogyny against—the “New Woman” and “Modern Girl” ideals without those, so it’s worth quoting her at some length (p. 87, my emphases):

“[In addition to modernization bringing] increasing numbers of women out the house and into public spaces…the diffusion of technologies of visual reproduction and the development of the culture of tourism allowed for more men to consume more images of women, further multiplying the number of meanings embedded in a given piece of clothing.

Although increasing numbers of urban men wore Western-style suits, the changes in women’s clothing occurred at a far slower pace. The transition for women from Chosôn period ch’ima [skirt] to the “improved ch’ima” with the shorter skirt hem and the longer tops meant that the visual distinction between upper class women who had hidden under the chang-ot and the common women with exposed faces and breasts was eliminated. However, in the place of the exposed breast as a marker of commoner status, the degree of calf exposure became one of the indicators of female proximity to capitalism and modernity—more leg, more modern.

Students and workers were encouraged to wear shortened skirts and longer tops for their purported practicality in the more mobile world, but the exposed calf sparked heated debate over its sexual implications…The increased visual presence of women in public and the diffusion of romantic love imbued clothing with heightened sexual meaning.”

And (p.88):

“New styles of clothing which exposed more skin, legs in particular, influenced ideas of beauty that extended and encompassed to the shape of the female body. By the mid-1930s, articles on beautifying calisthenics for women that would not appear so out of place in twenty-first century magazines were appearing in the mass publications…Other articles introduced the proper way to put on makeup, what to wear for which occasions, and how to behave in the “modern life,” further supplementing the new definitions and ideals of beauty and grace. The changes in clothing clearly helped shape the sexual meanings imbued in various body parts, providing further evidence that the eroticized body parts and ‘proper’ areas of skin exposure changes with culture and time.

Developments in visual technology and tourism added to the intensified sexuality of clothing. Magazines, movie posters, and postcards distributed consumable images of women in various styles of dress…The complete covering of the female breast in the colonial period gradually eroticized what had previously been merely regarded a body part. The tourist and travel literature usually contained images of kisaeng in P’yôngyang, but in the late colonial period, the women sea divers in Cheju Island became increasingly popular subjects for postcards and photographs, usually pictured with their breasts exposed.

The ‘traditional’ ch’ima chôgori, which may have been the only clothes a Korean woman owned, or consciously wore as a symbol of resistance to colonial rule or as a reflection of class and status, could be perceived merely as an exotic costume by the unknowing male gaze. The multivalency of each piece of clothing allowed the ‘traditional’ female dress to symbolize Korean identity, and at the same time distend the exotic allure of travel in Korea by promising different vistas and enticing females to the male (predominantly Japanese) tourist.”

Sources: Sturmgeschutz, OhmyNews. Left image is actually of Busan divers.

Many years ago, I read that older Korean men (and women?) fondly remember those photos of semi-nude Haenyeo (Jeju divers) from when they were children, taken before the divers began wearing wetsuits in the 1950s and 1960s. Unfortunately, I’ve long since lost the source, so it was good to find indirect confirmation in Hyung Gu Lynn’s article. Actual examples of those photographs however, remain surprisingly difficult to find online, the vast majority actually being of Ama divers in Japan. But they’re out there. The one on the left below for instance, is part of a romanticized series from the 1950s according to the source, although the costumes are authentic; that later one on the right, very likely taken for a Jeju postcard, is much more modest, but remains a good example of glamorization and sexualization.

Sources: 유자향내를 따라서, hansoo7007.

Yisoon Kim provides a good summary of why a new trend of portraying “virtuous” women then arose, with depictions of breastfeeding in particular becoming the main subjects of paintings for the first time (p. 91):

“…[the 1930s were] the height of colonialism, when conservatism and progressiveness coexisted…Fine artists tended to depict the opposites [of the much-criticized Modern Girls], that is, virtuous women who demonstrated chastity and sexual restraint. Modernization was underway…but unfavorable economic conditions inside and outside the country made Koreans wary of change. [Under the conditions of the Great Depression and coming war], the colonized and impoverished Korean nation took comfort in the idea of women carrying out their motherly duties and grooming the next generation for a more prosperous future.”

In a previous chapter, “The Modern Girl as a Contested Symbol in Colonial Korea”, Yeon Shim Chung notes that other reasons for the adoption of the virtuous mother as a nationalist symbol include the facts that most of the new beauty products for the Modern Girls and New Women—as well as the original ideals themselves—came from Japan. Indeed (p. 82):

“Commerce and feminism intersected with colonialism in controversial ways. Korea’s access to Western goods was one vehicle for Japan to prove its utility as a civilizer and modernizer. As voracious consumers of these goods, Modern Girls inadvertently participated in Korea’s colonial subordination to Japan, which entailed [heavily] promoting [to both Koreans and to the West] progressive images of Japan while denigrating Korea as a remote, pre-industrial land…”

Which may have included bare-breasted women in hanbok, as the comment threads linked to earlier suggest, and why many Koreans’ understandable first reaction to seeing them is to dismiss them as Japanese propaganda.

• Most ordinary women entering the newly-created jobs open to them, of course, had no time for men’s criticisms of their newfound professional and sexual freedoms, or the shoehorning of their consumer purchases into narratives of nationalist betrayal. Indeed, as Young Na Kim describes in “Being Modern: Representing the ‘New Woman’ and ‘Modern Girl’ in Korean Art“, Western clothes became the norm by the 1930s (p. 222) “…not because they signified modernity, but because they were practical and comfortable.” Also, and in particular, further examples she gives caution against tendencies in previously mentioned sources that neatly categorize trends and depictions into the decadent 1920s vs. the virtuous 1930s (p. 238):

“One of the characteristics of the Modern Girl was her consciousness of her body. There were now attempts to freely express the physical strength or beauty of woman’s body. Nude paintings, which once were banned from being shown in public, now could be displayed at an exhibition with no restrictions, but they were still depicted in the setting of the artist’s studio. However, there is a photograph of famous dancer Choi Seong-hee [left, below] in 1931 which reveals that she exposed her body half naked in a public performance, as if to declare the freedom of the body. Kang Dae-sok’s photograph of a female nude [the first nude photograph in Korea; right, below] should be also noted in this context, in her stretched posture facing toward the sky as if to embrace the whole world, breaking away from the passive reclining or standing nude form.”

Sources: knnews, 술취한★북극성.

• Moving rapidly to the postwar era, two easy guides I recommend on the transition to the full adoption of Western-style clothing are: Sunae Park et. al., “The Process of Westernization: Adoption of Western-Style Dress by Korean Women, 1945-1962” in Clothing and Textiles Research Journal, Vol. 11, Issue 3, 1993, which has more on the practical considerations behind the shift, and Karlyne A. Anspach and Yoon Hee Kwon, “Western Dress Styles Adopted by Korean Women” in Home Economics Research Journal, Vol. 4, No.4, June 1976.

Next, there is the oft-mentioned mini-skirt fever prompted by singer Yoon Bok-hee, hemlines reaching a peak of 30cm above the knee in 1968. But in my opinion, the liberalization of Korean clothing and attitudes then is exaggerated. While more revealing imagery from the period tends to stick out, it may not be representative, not unlike the aforementioned wide gap between the busty ideals promoted by the Korean media and ordinary Korean women’s attitudes today. Also, not only was Yoon branded a “public enemy” for her bravado, and had eggs thrown at her the very same day she revealed her mini-skirt, but this was hardly the swinging ’60s in Korea. In fact, the country was desperately poor at the time (less than 1 in 10 Koreans had washing machines, refrigerators, phones, or televisions), with most of the public unable to spend much on fashion, and possibly deeply resentful of those that could.

Fears of the ensuing social conflict are one big reason for the implementation of the highly authoritarian “Yushin System” of 1972-1981, which included forced haircuts for men, minimum skirt-lengths for women, and strict censorship of sexual media content.

Sources: Joongang Ilbo, 나르샤.

This censorship would not just end in the early-1980s however, but in fact sexual content would ultimately be encouraged by the government, as part of its “3S” policy of “sex, screen, and sport” to distract people from politics. Accordingly, Madame Aema, “the most explicit of Korean movies ever made,” would hit the theaters in early-1982.

• In the late-1980s, the government began to lift restrictions on the use of foreign models in advertisements. First, they were allowed to appear in advertisements for foreign products, then in 1994, for domestic products also. Their use exploded after that, particularly after the liberalization of the magazine market in 1999.

This is relevant for understanding exposure taboos, because both Korean and overseas-sourced advertisements with foreign, overwhelmingly Caucasian, models tended to—and still tend to—portray them in more revealing clothing and/or sexually-themed advertisements than their Korean counterparts, perpetuating long-held stereotypes of Western lasciviousness and Korean modesty. In particular, various developments in the fashion industry meant that for roughly 10 years from 2000-2010, it was extremely rare to see a Korean lingerie model, until the entertainment industry began to see the attention-seeking possibilities and financial gains from having its girl-group members and female actors become endorsers.

That said, I remain unaware of any Korean female nipples that have ever graced any advertisements here.

Sources: Metro, July 8 2010, p. 7., ckmania.

In the summer of 2002, record numbers of Korean women would take advantage of the soccer World Cup to go out and have a good time, and weren’t modest about what they would like to do with the soccer players; in the process, they directly challenged conservative standards of dress, as well as taboos against assertive representations of female sexuality in the media. Although both developments had in fact already begun in the mid to late-1990s, and were accelerated by the sexual politics of the aftermath of the Asian Financial Crisis, unfortunately the “movement” was then largely co-opted and channeled into narratives of support for the national soccer team by the media and government.

This set a modern precedent for the very literal use of women’s—and also men’s—bodies for Korean military, nationalist, economic, and soft power purposes, roles which would come to fit the K-pop industry like a glove.

Finally, in addition to the K-pop industry and government censorship regimes perpetuating the notion that breasts are bad, but women’s legs and men’s abs are good clean harmless fun, there is the dramatic rise of the cosmetic surgery industry over the last few decades to consider. Fueled, I’d go so far as to say primarily by, Korea being one of only two countries in the OECD where photographs are required on resumes, despite multiple attempts to stop the practice. And this is the same industry that, as previously noted, is heavily encouraging bustier body ideals.

Exhausted after reading that? You’re not the only one(!). Yet that potted history of the taboo is still just the bare-bones, and needs considerable fleshing-out. Not least, from all the Korean-language sources I’ve also discovered and barely scratched the surface of, as well as the voices of Korean women and men themselves. I also acknowledge the almost complete lack of mention of men, and eagerly await your suggestions for further scholarly sources on Korean men’s nipples in particular ;)

Despite all the generalizations and gaps however, a clear theme of fluidity and rapid change in Korea’s exposure taboos emerges from all the above, and there’s no reason to suppose those won’t continue. Indeed, to those that feel that women walking around with exposed breasts is too much of an extreme to ever return to, it was once considered just as outlandish for men to expose their chests too, as pointed out by activists in the Free the Nipple campaign:

Via: Astronomy in Reverse.

Moreover, to those that feel that such a campaign has chances for success in Western countries, but that a Korean equivalent will inevitably lag far behind, I’d point out how recent the call for change is in Western countries too.* And nobody who was in a crowd of Red Devils in Korea in 2002—or, indeed, in a candlelight democracy vigil in 2017—can fail to appreciate what ordinary Koreans are capable of when decide they can no longer tolerate other people’s bullshit.

Kudos then, to the activists from Womenlink earlier this month. You can read more about their event (and see many more comments) in two posts on Womenlink’s Facebook Page, or on their homepage, and here’s my translations of their posters and placards to round off this post:

*As friends have rightly pointed out, the puritan standards of the US referenced in those links do not represent those of all Western countries. In particular, nude beaches have been popular in much of continental Europe for decades, and standards for the workplace and presenters on television are much more relaxed. Also, nudity is common on French daytime and primetime TV. 

Source: @womenlink.

(Speech Bubbles): Your nipples are showing! / Arrgh! (Women’s) Nipples! / Your nipples are too dark!

Source, this image and following 3: @womenlink.

Those aren’t eyes there.

(lit.) Nipples have a wide language.

Source, this image and following two: @womenlink.

We wear padding (which isn’t ventilated) to hide our nipples, we wear bras to hide our breasts, to hide our bras we wear vests, and to hide our vests we wear t-shirts…this prickly heat is so frustrating! We can’t live like this! Free the Nipple!

Q) If you have a lot of sexual experience, do your nipples get darker? A) No way!

Free the nipple / Why is looking at only women’s nipples restricted to over-18s?!?! Let’s stop the sexual objectification of women now!!

Update: Korea Observer reported on a very similar event in 2014, although I’m unsure if it was connected with Womenlink in any way. Here’s a video from that:

The Revealing the Korean Body Politic series:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

How Slut-Shaming and Victim-Blaming Begin in Korean Schools

From the moment Korean schoolchildren start developing, and their hormones start raging, Korea’s school uniform codes give them a daily reminder that girls’ bodies should be hidden and controlled.

Estimated reading time: 17 minutes. Image sources: left, “How much do you really know me?” by VisualValor/大前, used with permission; right, Mike Rowe, (CC BY-NC 2.0).

More than half of Korean men think revealing clothes lead to rape. Almost as many Korean women do too.

Those and other harrowing statistics (English, Korean) come from a survey of 7,200 adults aged 16 to 64 conducted by the Ministry of Gender Equality and Family last year. In 2013, a survey of 200 South Gyeongsang Province police officers by the Korea Women’s Development Institute found similar results.

When I was much younger, I assumed results like this were simply due to ignorance. Surely, changing people’s minds was just a matter of presenting the facts? That even as far back as 1996 for instance, Korean Women’s groups, lawyers, and academics had thoroughly debunked any supposed links between clothing and sexual assault?

Well, we all know the answer to that. But only once I came across “This Article Won’t Change Your Mind” by Julie Beck in the Atlantic, about the bases of the post-truth era. did it finally click why:

…[People] will occasionally encounter information that suggests something they believe is wrong. A lot of these instances are no big deal, and people change their minds if the evidence shows they should—you thought it was supposed to be nice out today, you step out the door and it’s raining, you grab an umbrella. Simple as that. But if the thing you might be wrong about is a belief that’s deeply tied to your identity or worldview—the guru you’ve dedicated your life to is accused of some terrible things, the cigarettes you’re addicted to can kill you—well, then people [will] do all the mental gymnastics it takes to remain convinced that they’re right.

Ergo, if it is just common sense that a short skirt or exposed bra strap can lead to rape? And feels so intuitive and self-evident to so many people, despite any evidence whatsoever beyond confirmation bias? Then those beliefs must be deeply tied to self-identities indeed. Fundamental even, to how they understand and perform sex and gender roles. Which are not things people generally react well to being told they’ve been getting wrong all their lives.

Especially not by, say, slutty man-hating feminazis insisting on the abstract ‘truth’ of surveys over their own, average-Joe’s lived experience.

So where then, do their victim-blaming notions of sex and rape come from? Their beliefs in male entitlement to sexual access to women’s bodies, upon which those are based?

In short, from everywhere, which is how come those beliefs are held so strongly.

It’s only a feminist cliche because it’s so true.

Among the many methods and messengers, one is undoubtedly the romanticized depiction of dating violence in Korean dramas. Another is inadequate, heteronormative, marriage and biology-focused sex education, which teaches girls not to be alone with their permanently sexed boyfriends, lest he demand sexual compensation for paying for their date. Another is the government and media encouraging the exposure of women’s and girls’ bodies for soft power, nationalist, and military causes, but discouraging it when it’s of their own accord. Linked to which is women being told to cover up on public transport to prevent upskirt photos, rather than potential perpetrators warned not to take them. And yet another, which will be the focus here, are the double-standards and victim-blaming inherent to Korea’s school uniform rules. They’re such a big deal because, when kids start developing, and when their hormones start raging, they teach fresh young minds how to deal “appropriately” with both—and what punishments girls and women will receive if they don’t learn that lesson.

For those unfamiliar, here’s a taste of what Korean school uniforms are like:

Korean school uniforms have actually had quite a chequered history over the past decade. In the late-2000s to early-2010s, the focus was on their increasing cost, which was partially fueled by retailers’ habit of hiring K-pop stars to promote them; ultimately, the industry announced a voluntary moratorium on celebrity hires, which lasted for about two years. At about the same time, there was a great deal of controversy over girls wearing shorter and shorter skirts, which was tied to the liberalization of students’ rights (more on this later). Annual “naked graduation ceremonies” started hitting the news too, where students would attack their no longer needed, much-hated uniforms with knives and scissors. And then, in late-2015, Korean entertainment mogul JYP came under fire for girl-group TWICE’s overly-sexual and body-shaming advertisements for Skoollooks, which surprised because, JYP’s characteristic, pimp-like demeanor aside, their messages were little different from those which preceded them:

Compare Skoolooks’ 2015 ad with JYP and Momo of Twice (source: Instizwith Smart’s 2008 ad with Shinee and Victoria of f(x) (source: Soompi).

But what of the boys in that history? If they’re mentioned at all, they’re framed as victims, being so distracted by the girls’ uniforms that they’re unable to concentrate—along with their male teachers. Another strong theme is adults stressing how vulnerable the girls are on their commutes, simply for wanting to be fashionable by wearing their skirts high.* Peruse the links, and you sense a collective throwing of hands in the air, as girls are reminded again and again that everything that happens to them is their fault…alongside repeated, titillating, pictures of their offending legs.

(*Related: A recent Al Jazeera report discusses how Japanese schoolgirls are indeed more vulnerable to harassment than adult women, for whom the harassment drops once they graduate and stop wearing school uniforms. But this is because schoolgirls are perceived as less assertive and more vulnerable, and has nothing to do with the make-up of their uniforms per se.)

By coincidence, an ad from an unidentified retailer that popped up the day before publication. The text in the photo reads: A 3D-level bodyline, a 3D design which fits your body perfectly; Capture men’s hearts with the tulipline, a skirt which shows off your body; Control the length of your skirt freely; A very good figure zipper, shows off your good-looking clothes. Source: 라니‏@ComfortnLullaby. (Update: Shortly after publication, Korea Exposé published a more detailed look at the advertisement.)

Yet all these points are already depressingly familiar from similar discussions in Englishspeaking countries. And all of the above links happen to be in English too. So, I want to add something new to the English discussion of Korean uniforms by translating segments of some (mostly) recent Korean-language articles on the subject. Centered around this one:

속옷 입지 않으면 벌점… 황당한 학교 / Absurd Schools Punish Students For Not Wearing Underclothes

Written by Song Min-seo, edited by Son Ji-eun, OhmyNews, 26.02.2017

…지난 2016년 ‘청소년인권행동 아수나로’에서는 온라인을 통해 여성 청소년을 억압하는 서울시 소재 학교의 교칙들에 대한 설문 조사를 실시했다. 200여 건의 응답은 하나같이 학교보다는 수용소를 연상시키는 해괴한 교칙들과 사례들을 담고 있었다. 이 글에서는 해당 설문 내용을 바탕으로, 여성 청소년에게 가해지는 제재와 차별에 대해 다루어 보고자 한다.

…In 2016, the NGO “Asunaro: Action for Youth Rights of Korea” conducted on an online survey of Seoul school students about the ways in which their schools discriminate against and curtail the rights of female students. More than 200 responses revealed a series of bizarre rules and practices more reminiscent of concentration camps than of modern schools. In this article, I would like to discuss what sanctions and discrimination against women and youth emerged from the questionnaire.

The first part deals with restrictions on hairstyle and length, and discusses a case of a teacher in a school in Gyeonggi Province, who admonished a student with short hair for looking like a boy, telling her it wasn’t feminine enough and that men wouldn’t like her. Then later:

…복장 규제 또한 여전히 나아진 것 하나 없이 잔재한다. 치마 끝이 무릎 밑 몇 센티미터, 혹은 위 몇 센티미터에 오는지 재는 것은 빈번하고, 일정한 기간을 두고 복장을 대대적으로 검사하는 학교도 있었다. 한 학교는 여학생을 의자 위에 세워 놓고 교사가 자를 들고 치마 길이를 잰다. 이 행위는 학생들의 의사를 전혀 묻지 않은 채 강제적으로 이루어지고, 심지어 남교사도 참여한다. 응답자는 이 행위에 수치심을 느꼈다고 말한다.

…[Despite the Seoul City Council’s Students’ Rights Ordinance of 2011], uniform regulations showed little to no improvement also. Requirements that skirt lengths come to a minimum of a few centimeters above the knee, or even below the knee, were very common, and some schools regularly checked them. For those checks, all the girls in the classroom are required to stand on their chairs while the teacher measures the length of the skirts [This is discussed in several of the videos above—James]. This check is compulsorily, with no concern given to the students’ opinions or feelings at all, even if it’s a male teacher doing the checking. Respondents said that they felt very embarrassed and ashamed by these checks.

Let’s pause from the article for a moment with news about one such inspection:

“왜 이렇게 짧아” 교복 들어 올린 교사 ‘강제추행’ / “Why is Your Skirt So Short?” Lifting a Student’s Skirt Ruled ‘Indecent Act by Force/Compulsion’

MBN, 09.09.2015

A transcript (via MBN), with my translation:

지난 2013년 서울의 한 고등학교. 교사 56살 박 모 씨는 교실에서 자기소개서를 쓰고 있던 한 여학생에게 다가가 왜 이렇게 치마가 짧냐며 교복 치마를 들어 올렸습니다.

이 과정에서 여학생의 속바지가 드러났고, 박 씨는 강제추행 혐의로 재판에 넘겨졌습니다.

박 씨는 단지 복장 불량을 지적하려고 치마 끝자락을 잡아 흔들었을 뿐 추행하려는 의도가 없었다고 주장했습니다.

하지만, 1, 2심 모두 유죄로 보고 벌금 5백만 원을 선고했습니다.

공개된 교실에서 16살 여학생의 치마를 들어 올린 것은 객관적으로 볼 때 성적 수치심을 일으키는 행위라는 겁니다.

또 강제추행죄는 꼭 동기나 목적이 있어야 성립하는 것은 아니라고 판단했습니다.

피해 여학생이 치마를 살짝 건드린 것이라며 처벌을 원치 않는다고 진술했지만 받아들여지지 않았습니다.

처음 조사에서 속바지가 훤히 비쳐 수치스러웠다고 진술했기 때문에, 합의 과정에서 진술을 바꾼 것으로 판단한 겁니다.

대법원 역시 상고를 기각하고 박 씨에게 강제추행죄를 적용해 벌금형을 확정했습니다.

In a Seoul high school in 2013, a 56 year-old male teacher identified only as “Mr. Park” grabbed the skirt of a female student who was writing a self-introduction letter, lifting it as he accused the student of having a skirt that was too short. In the process, the student’s underwear was exposed, and Mr. Park was accused of causing an “Indecent Act by Force/Compulsion.”

In his defense, Park insisted that he did not intend for the student to expose herself, but only to grab and shake the end of the skirt to point out that it was too short. However, it was judged that raising a girl’s skirt in a classroom in front of others is always an act of sexual shaming, regardless of the intent or motivation. Consequently, he was found guilty in both his first sentencing and by the Supreme Court in his appeal, receiving a fine of 5 million won.

Back to the article:

여학생이 무조건 교복 치마만 착용하도록 여학생의 바지 착용을 교칙으로 금지한 학교도 있다. 19세기도 아닌 21세기에, 학교 밖 여성들은 자유롭게 원하는 옷을 입는데, 학교만이 아직도 여성에게 바지를 착용하지 못하게 하는 19세기에 머물러 있는 것이다.

Some schools prohibit schoolgirls from wearing pants, only allowing them to wear school uniform skirts. But this is the 21st century, not the 19th, and away from our schools girls and women can wear what they want freely. Why do schools seem so firmly entrenched in the past?

And another break already sorry, because this pants vs. skirts issue was a big deal for me back in 2011, when I was concerned that my daughters would ultimately have no choice but to attend a skirts-only Korean middle school (my eldest daughter was starting elementary school then). Fortunately, we ultimately found an underfunded but otherwise lovely multicultural school for them, which among its many other benefits doesn’t actually have a uniform. But reading the above suddenly got me was curious as to how many Korean schools still insist [only] their female students freeze every winter:

교사 ‘성차별’ 발언 등 여학생 인권침해 여전 / Teachers Are Still Violating Female Students’ Rights Through Sexist Language and Verbal Attacks

Kwon Su-jin, Veritas, 07.03.17

…여학생에게 치마교복만 입도록 할 경우 성차별적 관행이 될 수 있다는 점에서 여학생의 바지 교복 선택권을 보장해야 한다는 내용도 담았다. 2015년 서울교육청 학생생활규정 점검 결과 ‘치마와 바지 선택권 조항’이 있는 학교 비율은 중학교 73%(281교), 고등학교 59%(189교)에 그쳤다.

…it was stated that girls should have the right to choose school uniforms because it is a sex discrimination practice if girls are allowed to wear skirt school uniforms. According to the Seoul City Education Office, in 2015 the ratio of schools with optional skirts or pants was only 73 percent (281 schools) of middle schools and 59 percent (189 schools) among high schools.

Note that this only refers to Seoul schools, and that the Seoul City Council Students’ Rights Ordinance of 2011 was only followed to varying degrees by schools in the rest of the country; consequently, the nationwide figures are likely to be lower. Continuing:

‘여학생다움’을 강조한 두발, 복장 기준의 개선도 필요하다고 봤다. 여학생과 남학생에게 상이한 기준을 적용한 용의복장 규정 여부를 점검해야 한다는 내용이다. 상담 사례에 따르면 학교평판을 이유로 여학생은 춥더라도 치마만 입어야 한다는 교칙이 있는 학교도 있었다.

I [the author] think that it is necessary to improve dress codes, which currently seem to be focused on female students. It is necessary to check for double-standards. According to a case heard by the Seoul Metropolitan Office of Education’s Students’ Rights Center for instance, one school had a rule that girls should wear only skirts “because of the school’s reputation.”

Back to the main article:

학교 안의 여성들은 스타킹의 색깔마저도 하나하나 통제당한다. 이상한 점은, 스타킹 색에 관한 규제가 학교마다 통일되지 않았다는 점이다. 어떤 학교는 검은색만을, 어떤 학교는 살색만을 신게 한다. 그러나 이유는 같다. ‘야해 보이기 때문’이다. 스타킹 색마저도 성적 대상화의 소재가 되는 것이다.

The color of girls’ stockings is controlled by schools too. What is strange is that the rules for those aren’t uniform [no pun intended—James], but vary widely depending on the school. Some schools demand black stockings only, some schools demand flesh-colored ones. But in each case, the justification is the same: “It has to be dull.” It seems even stockings’ colors are considered a potential source of sexual objectification and sexualization.

응답자 A의 학교에서는 카디건을 허리에 묶는 것을 금지하는 교칙이 있었다. 허리 라인이 드러나서 선정적으로 보인다는 것이 근거라면 근거였다. 이 교칙은 여학생에게만 해당되었고, 당연하게도 여학생의 반발을 샀다. 그러자 학교가 취한 조치는 교칙을 없애는 것이 아닌 남학생에게도 똑같은 규칙을 적용하는 것이었다.

One respondent to Asunaro’s survey had a school rule that prohibited cardigans from being taken off and tied around the waist, as this was considered to draw attention to and sexualize the wearers’ waistlines. Of course, this rule only applied to girls, who complained a lot about it. In response, the school didn’t just eliminate the rule, but decided to apply it to boys as well.

머리부터 발톱까지… 그것도 모자라 속옷도 통제 / From Student’s Heads to Their Toenails…Even the Underwear They Can Wear is Controlled

여성 청소년의 속옷까지 통제하는 학교. 변화하지 않는 교칙으로 학교 안 청소년들은 억압받고 있다 / Schools Even Control Female Adolescent Girls’ Underwear. Unchanging School Rules Are Pressuring Female Students. Source: jackmack34@Pixabay.

학교는 여학생의 속옷에 관해서도 교칙을 만들어 규제한다. ‘흰색속옷, 티셔츠, 나시만 허용’, ‘작년까지는 셔츠 속에 나시 입는 것 금지, 현재는 무채색이고 프린팅 없는 티만 가능하고 꼭 입어야함. 브라만 차고 셔츠 입어도 벌점’. ‘브라 등 속옷 입지 않으면 벌점’.

Schools regulate female students’ underwear with such rules as “Only white underwear, t-shirts, and vests are allowed” at one school; at another, “Until last year, wearing vests under shirts was prohibited. Now, you have to wear a vest or t-shirt over your bra [and under your shirt], otherwise you get punished. But only black or white t-shirts are permitted, with no prints on them”; and at another “You get punished if you don’t wear a bra or other type of underwear.”

이상한 것은, 이런 교칙이 있는 대부분의 학교에서는 남학생에 관한 속옷 규제는 없는 경우가 많았다. 여학생만이 더운 여름에도 티셔츠(심지어 프린팅도 색도 없는), 나시, 브래지어를 껴입어야 하는 상황이다. 게다가 이러한 교칙들이 존재하는 이유를 물으면 ‘성범죄 유발 가능성이 있기 때문’이라고 답한다. 성범죄의 잘못이 가해자가 아닌 피해자에게 있는 것이라고 말하는 것과 같다.

Strangely, in most schools with these rules, there was usually no underwear regulation for boys. Only girls have to wear t-shirts (even with their colors regulated), vests, and bras, even in the hot summer months. In addition, if you ask what these rules are for, the answer is they’re because of the increased possibility of sex crimes without them. It’s like when such crimes occur, that it’s the victims’ faults, not the perpetrators’.

A quick addition to those rules:

바지교복 금지·생리공결제 미준수…학교 ‘여학생 인권’ 실종 / Prohibiting Pants, Not Provided Mandated Menstrual Leave…Schools Are Violating Female Students’ Rights

Anonymous author, Money Today, 07.03.2017.

불합리한 교칙으로 불편을 겪는 여학생도 있다. 서울 B고등학교는 여학생의 경우 무조건 검정구두에 흰 양말을 신어야 한다. 혹한기에만 한시적으로 운동화를 허용하기도 했으나 학교가 정한 디지인만 신을 수 있다. 이 학교에 다니는 한 여학생은 “차가운 구두를 신고 미끄러운 길을 걸을 때면 다칠까봐 불안하다”고 토로했다.

There are other ways in which female students suffer from unreasonable uniform requirements. At one high school in Seoul, girls could only white socks with black shoes, or, for a very limited time in winter, sneakers specially designed by the school. A girl at the school said, “I’m worried about getting hurt in my cold shoes when I walk on icy roads.” [I’m guessing she’s referring to the black shoes?—James.]

The next section of the main article deals with rules about cosmetics, and the sexual language used and/or stereotypes raised by teachers as they punish the students that flout them. That doesn’t just happen when enforcing cosmetics rules of course, and indeed is so often mentioned by the above articles above that I may cover it in a separate post later. But for now, the article concludes:

학교는 이처럼 아주 당연하게, 청소년을 보호 또는 교육한다는 허울 좋은 명목으로 자신이 원하는 자신의 모습을 직접 결정할 권리를 앗아간다. 이러한 학교에서 여성은 누군가에게 자신의 몸이 통제당하는 것이 이상한 일이 아니라고, 당연하다고 생각할 수밖에 없다. 학생의 모습, 학생의 표본을 교사의 권력과 폭력적인 언어로 규정하는 이상하고 작은 낡고 폐쇄적인 사회, 이런 작은 사회 안에 밀어넣어지는 여성들. 그들이 “내 몸은 내가 알아서 할게!”라고 외칠 수 있게끔 더 많은 여성청소년인권에 관한 지지와 관심이 필요하다.

Schools have to decide for themselves if they want to be known for “protecting” or for educating youth. In the meantime, the young women in them can not help but think how strange it is that their own bodies are so controlled by others. This is such a strange, small-minded, old, and closed society that judges the appearance of its students so, that allows for teachers to abuse their powers to this extent, and that so readily restrains women with such rules and such violent language. We need more support for and concern about the human rights of women and youth so that they can grow to stand up as independent adults who can say, “I will be the one to take care of my own body!”.

Source: Isabel Santos Pilot, (CC BY-NC-SA 2.0)

It’s not all doom and gloom though. Let me end with a segment about a school where the students’ rights ordinance has been fully implemented, and what positive changes it has brought to the school’s educational culture:

“교복 위 패딩 안돼”…‘학생인권’ 관심 늘었지만 갈 길 멀어 / “No Padding Allowed in Uniforms”…Interest in Students’ Rights Has Increased But Still Has Far to go

Kim Ji-yun, Hankyoreh, 31.01.17

…조례가 교육 현장에서 잘 안착해 의미를 보여주고 있는 사례도 있다. 서울 금옥여자고등학교에는 ‘금옥인권위원회’라는 이름의 동아리가 있다. 소속 35명의 학생들은 차별금지와 의사표현의 자유, 학습에 관한 권리 등 조례 속 정신을 녹여낸 6개의 소위원회에서 활동한다. 이민혁 담당교사는 “학생인권, 장애인권, 여성인권, 아동학대예방 등 학생들의 관심사에 따라 자발적인 소위원회를 꾸려가고 있다”며 “고등 교육과정을 마친 학생들이 졸업 뒤 사회 구성원이 되어서도 조례로부터 시작한 관심을 지속하길 바란다”고 전했다.

There are cases where the students’ rights ordinance has been fully implemented and is beginning to have a real influence. For example, there is a club named “Geumok Human Rights Committee” in Geumok Women’s High School in Seoul. Of the 35 students that belong to it, there are further grouped into six subcommittees that focus on different areas of the ordinance, including such as discrimination prevention, freedom of expression, and the right to learning. Geumok Women’s High School teacher Lee Min-hyeok said of them, “We are making voluntary subcommittees based on students’ interests, such as student rights, disability rights, women’s human rights, and child abuse prevention.” I hope the students continue fighting for these causes after they graduate.”

이 교사는 “학생인권소위원회의 경우 최저시급, 근로계약서 작성법 등 청소년노동권을 비롯해 ‘휴식권’(조례 10조)을 주제로 야간자율학습에 관한 토론을 진행했다”며 “차별받지 않을 권리에 주목한 장애인권소위원회는 근처 중학교에서 ‘장애 이해교육’을 진행할 만큼 내실 있는 활동을 펼쳤다”고 말했다. “서울 남영동의 경찰청 인권보호센터(옛날 대공분실)를 동아리 학생들과 함께 방문한 적이 있습니다. 권리침해로부터 보호받을 권리, 양심·종교의 자유 등 조례 내용을 마중물로 근현대사 교육까지 진행할 수 있었죠.”

Lee continued, “In the case of the Student Human Rights Subcommittee, we recently had a discussion night on the theme of the minimum wage. Another subcommittee on disability rights was able to carry out activities that increased their understanding of disability education and came up with ideas that will be utilized at nearby junior high schools.[An unidentified student] said, “With my clubmates, I visited the Human Rights Protection Center of the National Police Agency in Namyeong-dong in Seoul, and learned a lot about my rights of protection, my rights of freedom of conscience and religion, and so on.”

인권동아리 단장으로 활동한 금옥여고 3학년 김조은양은 “보통 학생은 억압받는 게 당연하다고 여기는데, 조례 제정을 씨앗으로 삼아 우리의 의무와 권리에 대해 생각해볼 수 있었다”며 “성별, 나이, 장애로 차별받지 않는 사회를 꿈꾸게 됐고 조례 등 정책의 중요성도 깨닫게 됐다”고 전했다.

Kim Jo-eun, a third grade student at the school and former president of the club, said, “Students these days think it is normal to be oppressed. But using the rights ordinance as a spark, I began to learn about my human rights. I could dream of a society in which I was not oppressed, and I realized the importance of policies such as ordinances that could make that happen. “

조례를 통해 학교 문화를 민주적으로 바꾸는 사례도 있지만 갈 길은 여전히 멀다. 2015년 11월27일 서울시의회 교육위원회 장인홍 의원이 공개한 ‘(서울시교육청 관내) 중·고등학교 학교규칙 점검 결과’에 따르면, 중·고교 702곳 가운데 87%(609곳)는 여전히 교칙에 두발 길이·염색·파마 등에 관한 엄격한 규제를 두고 있다.

There are more cases where a school’s culture has become more democratic through the students’ rights ordinance, but there is still much to be done. According to a inquiry published by the Seoul Metropolitan City Council on November 27, 2015, 87 percent (609) of the 702 middle and high schools examined still had strict regulations on the dyeing and perming of hair, and so on.

Let me conclude by returning to Beck’s article in the Atlantic that inspired this post. After noting that group discussions are much more effective than lectures for changing hearts and minds, she concludes herself that:

“One real advantage of group reasoning is that you get critical feedback,” McIntyre [a research fellow at the Center for Philosophy and History of Science at Boston University] says. “If you’re in a silo [like Facebook], you don’t get critical feedback, you just get applause.”

But if the changes are going to happen at all, it’ll have to be “on a person-to-person level,” Shaw says.

He tells me about a patient of his, whose family is involved in “an extremely fundamentalist Christian group. [The patient] has come to see a lot of problems with the ideology and maintains a relationship with his family in which he tries to discuss in a loving and compassionate way some of these issues,” [former cult member Daniel Shaw] says. “He is patient and persistent, and he chips away, and he may succeed eventually.”

“But are they going to listen to a [news] feature about why they’re wrong? I don’t think so.”

When someone does change their mind, it will probably be more like the slow creep of Shaw’s disillusionment with his guru. He left “the way most people do: Sort of like death by a thousand cuts.”

And on that note, please do share this post with friends, family members, and/or coworkers that you wouldn’t usually—if just one changes their mind, then the last two weeks(!) spent on it will have been worth it. And who knows? Maybe that person’s influence will ultimately lead to a school changing its uniform rules too.

Please also note that I’ve never taught in a Korean school, and haven’t taught Korean teens in over seven years, so I would really appreciate any feedback on anything in this post, especially if you have any recent experience at/with either. Thanks!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

노출이 강간 유혹?…허튼소리 말라 Wearing Revealing Clothes Leads to Rape? Don’t Be Absurd

(Revealing the Korean Body Politic, Part 11)
%eb%85%b8%ec%b6%9c%ec%9d%b4-%ea%b0%95%ea%b0%84-%ec%9c%a0%ed%98%b9-%ed%97%88%ed%8a%bc%ec%86%8c%eb%a6%ac-%eb%a7%90%eb%9d%bc(Caption: 이렇게 입으면 혼난다?: 경찰청의 과다 노출 단속 지침은 그 기준이 애매해 단속 경찰관과 대상자들 간에 갈등이 생길 것으로 예상된다. If you dress like this, you’ll get a telling-off? Police guidelines for cracking down on excessive exposure are vague; disputes between the police and public are expected)

I react pretty strongly when people claim I have no place writing about Korean feminism.

Partially, simply from turning 40. Because when you do, you realize that half of your life has passed, and that you probably have less than half remaining. Suddenly, you have zero time and patience for other people’s bullshit.

It’s quite liberating, frankly.

The second reason is more personal. I’ve emigrated five times. The first time, from the U.K. to New Zealand with my family, when I was 11. Which means that for nearly 30 years now, I’ve had people lecturing me about how I couldn’t possibly ever understand some things about where I lived, simply because I wasn’t born and raised there.

So, I was already sick and tired of that before I came to Korea. Once I got my bearings, I was never going to put up with it for very long.

Where Korea differs from other countries I’ve lived in though, is that I didn’t really need to with Koreans. Not after a couple of years here, anyway. Maybe it’s just because I’m writing in English, but it’s always been more other expats and people outside of the country who would place limits on what are appropriate subjects for me to write about, solely based on my sex and ethnicity.

That’s not to say I don’t have many limitations with being a white, middle-aged, cisgender, heterosexual man working on the subjects I cover. Of course I do. When those raise legitimate issues in my writing, I can but do my best to overcome them, and to constantly remind myself of the importance of listening and research.

It’s also important to remember to sometimes write provocative and unusual introductions too, to make sure I’m actually read.

In that vein, this one, I hope, explains why I am so interested in “framing” with regards to Korean feminism, sexuality, and pop-culture, and why I chafe so much when their many gatekeepers tell me I can’t ask questions.

Which brings me to this week’s post: a magazine article from 1996(!), about a police crackdown on women’s revealing clothing that summer. Originally, I just planned to translate it for its own sake, for reasons I’ll explain later. I was also tempted to trick you by only revealing its age at the end, to highlight just how little victim-blaming attitudes have changed in 21 years. But, knowing that dominant media and governmental discourses about women’s bodies and revealing clothing would change so radically just 6 years later, and especially with the second, K-pop-led Korean wave from 2006, I realized the contrast served as a chilling reminder of how brazen and manipulative our designated authorities can be, and how quickly they can make a volte-face when it serves their interests.

What will you take away from it?

The Chosun Ilbo August 7 2015 Korean Women Korean Flag Korean Nationalism(Korean Sociological Image #92: Patriotic Marketing Through Sexual Objectification. Source: The Chosun Ilbo, August 7 2015.)

[문화현실] 노출이 강간 유혹?…허튼소리 말라 Wearing Revealing Clothes Leads to Rape? Don’t Be Absurd.

과다 노출→성충동→성범죄’ 물증 없어…경찰의 단속은 여성에게 올가미 씌우기. There is no evidence for the notion that revealing clothing leads to sexual urges, leads to sexual assaults. This police crackdown is victim-blaming.

by Seong Woo-jae, Sisa Journal, 12 September 1996

지난 여름은 여성의 노출이 그 어느 때보다 심했다. 80년대 말부터 불기 시작한 60~70년대풍 복고 바람에다, ‘육체도 패션의 한 요소’라는 새로운 인식이 덧붙었기 때문이다. 젊은 여성들의 거리 패션은 육체 그 자체와 육체의 선을 선명하게 드러내는 특징을 보였다. 광적인 다이어트 열풍도 여기에 합세해 날씬한 몸매를 과시하는 노출을 한껏 부채질했다.

This summer, women have been wearing more revealing clothing than ever before. This is because of the drive, since the late-1980s, to restore the freedom of the fashions of the 1960s to the [early-]1970s, and because of the new belief that one’s body is also a fashion item. Young women’s street fashions now emphasize and clearly display their figures. A fanatical dieting boom is also adding to this desire to display one’s body.

그런데 여름이 다 가고 가을이 오는 마당에 노출의 계절이 ‘연장’되고 있다. 국가 공권력도 복고풍의 영향을 받은 것일까. 지난 8월25일 경찰청은 70년대에 ‘유행’했던 복장 단속을 실시하겠다고 발표했다. 경범죄처벌법 제1조 제41항 ‘과다 노출’ 규정을 적용해 불특정 다수 또는 다수인의 눈에 띄는 장소에서 ‘알몸을 지나치게 내놓은 행위’등을 단속하라는 지침을 일선 파출소에 보냈다.

But the summer is almost over, and the autumn is coming. Yet still, the season for showing off one’s body seems never-ending. In response, the government’s zeal to crackdown on such fashions has also risen. On the 25th of August, the police announced that they will be invoking Clothing Misdemeanor Law, Chapter 1, Clause 41, to launch a crackdown on clothes, with guidelines sent to regional departments. (Just like in the 1970s.)

경찰청은 △여성의 신체 노출이 점점 과다해지는 추세인데, 유림 및 시민단체에서 강력히 단속해 달라는 건의가 있고 △과다 노출이 풍기 문란 및 성범죄의 원인이 되고 있는 실정이며 △배꼽 및 상반신 과다 노출에 대해 무죄가 선고되어 소극적 단속을 해왔다는 사실이 이번 단속의 배경이라고 설명했다.

Explaining the background to this crackdown, the police stated:

  1. Women’s body exposure is increasing, and civic groups’ suggestions and requests to counter this have increased in response.
  2. Excessive exposure is becoming a cause of excessive PDA and sexual crimes
  3. Exposing the navel and more of the breasts have so far been considered publicly acceptable, and so the police have not actively cracked down on it. [Attitudes are hardening however.]

70%eb%85%84%eb%8c%80-%eb%af%b8%eb%8b%88-%ec%8a%a4%ec%bb%a4%ed%8a%b8%ec%99%80-%ec%9e%98%eb%a6%ac%eb%8a%94-%ec%9e%a5%eb%b0%9c-70%eb%85%84%eb%8c%80-%ec%b4%88-%ec%82%ac%ec%a7%84%ec%9d%b4%eb%8b%a4(Caption: 70년대 미니 스커트와 잘리는 장발: 70년대 초 사진이다. 당시 경찰관들은 30cm 자를 들고 다니며 여성들의 치마 길이를 쟀고, 짧은 치마를 입지 못하도록 무릎 위를 때려 빨갛게 만들기도 했다. 장발은 당시 젊은이들이 정권의 물리적 위협에 반발하는 일종의 문화적 저항 행위이기도 했다. 90년대 들어 남성들은 경찰관이 머리를 자르지 않아도 머리를 깎는 경찰관(위 사진 왼쪽)과 같은 머리 모양을 하고 있다.)

(A woman wearing a mini-skirt and men’s hair being forcibly cut in the eary-1970s. Back then, the police carried 30cm rulers with them and measured women’s skirt lengths; if they were too short, they hit the women above the knees until they were red. Meanwhile, young men grew their hair long as a rebellious act of defiance against the government. [Prompting the police to cut it off.] In the 1990s, however, young men tend to have the same hairstyles as the police.)

경찰의 뒤늦은 단속을 지켜보며 풍기 문란을 염려해오던 쪽에서는 잘한 일이라며 응원을 보내고 있지만, 또 한쪽에서는 ‘시대착오적인 발상’이라며 비판을 서슴지 않는다.

There have generally been two kinds of responses to this crackdown from the public. On the one hand, people are relieved that the police are dealing with the excessive exposure. On the other, that this is a big step backward, which is completely out of touch with the changing times.

한국은 92년부터 스웨덴을 제치고, 미국에 이어 성폭력 세계 2위라는 오명을 안고 있다. 성범죄를 예방하기 위한 당국의 고육책인지 모르지만, 경찰청의 단속 지침은 예방보다는 성범죄와 관련한 통념, 즉 ‘여성의 몸가짐에도 잘못이 있다’는 고정 관념을 더욱 고착화할 것이라는 우려를 낳고 있다.

Since 1992, Korea has had the second highest rate of sexual assaults in the world, overtaking Sweden [James: I think the author actually meant in the OECD. Either way, both Korea and Sweden’s high rankings beg further investigation, but unfortunately no source is given for them]. This crackdown may be a desperate response to that, but the police guidelines have more to do with laying the blame on women and their bodies than with genuine preventive measures. There is a worry that the crackdown will lead to greater victim-blaming and bias against and stereotyping of women.

문제는 과다 노출이 성 ‘충동’이 아닌 성 ‘범죄’의 직접적인 원인이 되고 있느냐 하는 점이다. 한국여성의전화•한국성폭력상담소 등 관련 단체에 따르면, 노출 패션이 성범죄와 직접 관련이 있다는 근거는 없다. 조사 자료를 살펴보면, 성폭행을 당한 여성 중 19세 미만이 50% 이상(13세 미만은 전체의 30%)으로 노출 패션과 거의 관련이 없는 학생층이 절반 이상을 차지하고 있다.

The issue here is that while greater exposure does greater sexual urges, but does it lead to greater sexual crimes? This needs to be determined. According to the Korea Women’s Hot Line and the Korea Sexual Violence Relief Center, there is no evidence of a relationship. A survey of female rape victims (50% of whom were under 19, 30% of whom were under 13), shows that they were not wearing revealing clothes at their time of their rape.

다음은, 성폭력이 계절과 관련이 있다고 보는 인식의 문제이다. 노출의 계절이라고 해서 성폭력이 증가하는 것은 아니다. 성폭력 발생 빈도는 계절과 관련이 없다. 게다가 성범죄에서 가해자와 피해자의 관계를 보면, 친인척•직장 상사•데이트 상대•교사•동네 사람 등 아는 사람이 70% 이상을 차지하고, 모르는 사람의 경우도 대부분 계획된 범죄를 저지른다. 노출 패션이 성 충동을 불러일으킬지는 몰라도, 성폭력과 직접적인 관련이 있다는 근거는 없는 것이다.

Next, the notion that sexual violence is related to the season is also problematic. In fact, they are completely unrelated; so, just because it is the summer, it doesn’t mean there will be a spike in sex crimes. Moreover, if you break down the statistics of sex crimes based on the relationship between the perpetrators and victims, more than 70% are relatives, coworkers, dates, teachers, neighbors, and so on. Also, in the cases of perpetrators unknown to the victims, their crimes tend to premeditated. In other words, they are planned and executed regardless of the clothing of the victim at the time. So, there is no evidence for a direct relationship between exposure and sex crimes.

“경찰력 과다 노출이 노출 패션보다 심각” “The Excessive Use of Police Power is a More Serious Problem then Excessive Exposure”

성충동, 곧 성욕이 성폭력을 낳는 것도 아니다. 한국여성의전화 정춘숙 부장은 “성폭력은 여성을 성적 대상으로 삼아 지배하는 행위이지, 성욕과는 별 관계가 없다. 성폭력의 대상이 반항하지 못하는 어린 연령층으로 자꾸 내려가는 추세는 이 때문이다”라고 말했다. 일반적으로 성폭행은, 자기가 처한 환경에 대해 분노나 소외감을 갖는 이들이 자기보다 약한 사람을 지배하거나 통제력을 행사하는 차원에서 이루어지는, 철저한 권력의 문제인 것으로 알려져 있다.”

Sexual desire doesn’t a role in sex crimes. Jeong Choon-sook, the director of the Korean Women’s Hot Line, said, “Sex crimes are a case of dominance targeting women sexually; they are little related to sexual urges. This is why the targets of sexual crimes are getting younger over time.” In general, sex crimes are known to be power games. So those who have feelings of loneliness or anger about their situation, they want to control those [they consider] weaker than themselves.

경찰청이 단속의 근거로 내세운 ‘과다 노출→성충동→성범죄’화살표 공식은, 단순한 심증만 있을 뿐 확실한 물증이 없다. 경찰청의 단속은, 노출 패션을 성범죄의 원인으로 간주함으로써 1차적 책임을 가해자가 아닌 피해자에게 돌릴 개연성을 안고 있다. 또 과다 노출을 성범죄와 연관시킴으로써 여성뿐 아니라 남성들마저 모욕하고 있다는 비판을 받고 있다.

There is little evidence to support the police’s logic that excessive exposure leads to sex crimes. Consequently, their crackdown has a strong possibility of victim-blaming, based solely on the victims’ clothing. The police have also received complaints that men can not control themselves in the face of excessive exposure belittles men also.

“경찰이 여전히 ‘여성 유발론’이라는 통념을 갖고 있다는 사실을 보여주는 단속이다. 여성에게 1차적 책임을 묻는 것은 가해자인 남성에게 면죄부를 주는 일이자, 피해자인 여성에게는 또 하나의 올가미를 씌우는 일이다.” 한국성폭력상담소 최영애 소장의 말이다.

According to Choi Yeong-ae, director of the Korea Sexual Violence Relief Center, “This crackdown clearly shows that the police still subscribe to the conventional wisdom that women can be partially responsible for their rape. This indulges male perpetrators, and frames women.”

%eb%aa%a8%ed%98%b8%ed%95%9c-%eb%8b%a8%ec%86%8d-%ea%b8%b0%ec%a4%80-%ec%a7%80%eb%82%98%ec%b9%9c-%ec%95%a0%ec%a0%95-%ed%91%9c%ed%98%84%eb%8f%84-%ea%b2%bd%ec%b0%b0%ec%9d%98-%eb%8b%a8패션, 그 가운데서도 거리 패션은 한 시대의 정치•사회•문화 환경과 그로 인한 심리를 민감하게 반영한다고 알려져 있다. 신경정신과 전문의 신승철씨(광혜병원 원장)의 분석을 들어 보자. “정신분석학으로 보면, 노출 패션은 단순해지는 인간 관계에서 말미암는 것으로 보인다. 인간 관계에서 자꾸 소외되다 보면 몸을 통한 자기 표현 욕구가 극대화한다.”

Considering fashion, street fashion represents people’s feelings and thoughts about the politics, society, culture, and environment of its era. Neuro-psychologist Shin Sung-cheol, head of Gwanghye Hospital in Seoul, said, “According to psychoanalytic research, wearing revealing clothing comes from a need for relationships. People experiencing loneliness and/or who feel left out a lot experience an increased urge to express themselves through their bodies.”

[James: This is just as bizarre as the notion that revealing clothing is a cause of rape, and it hardly advances the author’s argument. Nevertheless, I don’t think it’s a mistake with my translation.]

경찰청의 단속 발표를 시대착오적인 발상이라고 비판하는 정유성 교수(서강대•교육학)는, 문제는 결국 여성의 노출이 아니라 성을 지배하고 소유하려는 남성들의 음험한 눈이라고 말했다. 어떻게 보이느냐가 중요한 것이 아니라, 어떻게 보느냐가 중요하다는 지적이다.

Education professor Jeong Yoo-seong of Sogang University, who criticized the police’s crackdown, described it as outdated, and that the problem is not women’s exposure, but rather an insidious desire of men to control and police women’s bodies. The issue is not with attracting the male gaze, but with the male gazers.

(Caption: 모호한 단속 기준:‘지나친 애정 표현’도 경찰의 단속 대상이다. Vague crackdown guidelines; public displays of affection are also a target.)

경찰청이 정한 단속 기준은 대부분 모호하다. ‘알몸을 지나치게 내놓은 행위’ ‘보는 사람으로 하여금 수치심을 느끼게 하는 행위’‘불쾌감을 주는 행위’등 단속 경찰관의 주관적·개인적 판단에 맡길 수밖에 없는 기준들이다.

The majority of the police’s guidelines are rather vague. Things like “revealing one’s body excessively,” “acts which make people feel embarrassed and humiliated,” “acts that cause discomfort among others,” and so on are extremely subjective.

korean-overexposure-laws(Image not in original article. Source: KLAWGURU)

“70년대의 장발 단속이 지금은 웃음거리가 된 것처럼, 이번 경우도 나중에 웃음거리밖에 안되는 단속이 될 것이다. 데모대에 총기 사용을 불사하겠다, 고무 총탄을 쓰겠다는 발표와 더불어 민주화 이후의 개방 분위기에 역행하는 조처로 보인다”라고 전상인 교수(한림대·사회학)는 말했다. 전교수는 시민 사회에서 숨어 있어야 할 경찰의 ‘과다 노출’이 ‘패션 노출’보다 더 심각한 문제라고 지적했다.

Just like crackdowns on long hair in the 1970s are now considered laughable, this one will be too. Sociology Professor Jeon Sang-in of Hallym University said “This crackdown is an anti-democratic step backward, on a par with statements like ‘We will shoot protestors.'” He pointed out “Police excessive use of power is more serious than excessive exposure. Police are supposed to blend in seamlessly into civil society.”

“과다 노출이 비록 눈살을 찌푸리게 하는 일이더라도, 그것은 개인이 결정하는 자기 표현의 한 방법이므로 그 나름으로 존중해 줘야 한다. 성폭력을 방지하는 길은, 이런 유치한 수준의 단속이 아니라 성 태도 교육을 비롯해 사회 전체가 성문화에 대해 공개적이고 진지하게 성찰해야 가능하다” 라고 정유성 교수는 말했다.

“Even though excessive exposure can be something to frown upon, it is an individual’s decision to make as well as a way of expressing oneself. This is something to be respected,” continued Jeong Yoo-seong. “In order to prevent sex crimes, the public should be educated about sexual attitudes and public sex culture. Not endure childish crackdowns like this.”

경찰청의 노출 단속은 촌극으로 끝날 가능성이 많다. 일간지의 독자투고 난과 컴퓨터 통신을 통해 반대 여론이 거세지자 ‘주의를 환기하자는 뜻에서 발표했다’고 경찰청 관계자가 밝히고 있거니와, 무엇보다 노출의 계절이 지나갔기 때문이다. 게다가 패션 주기가 급격하게 짧아지고 있는 만큼 내년 여름이면 또 다른 유행이 거리 패션을 휩쓸지도 모른다.

The police’s crackdown is more likely to end in comedy than anything else. Because, as opposition has increased among the public, the police have since responded that “The announcement of the crackdown was just intended to make people more cautious.” The season of excessive exposure is almost over, and fashions change rapidly. Maybe next summer, even modesty might come back in style. (End.)

https://twitter.com/ssuerm/status/694726668741529600

That extra reason I just wanted to post this translation just for the sake of it? Simply because it came from one of many popular tweets I’ve saved, from my Hootsuite Twitter feeds for “페미니즘,” “여성주의,” and so on, where I’m constantly finding interesting new stuff to read instead of writing. Whats more, unlike gender studies as an academic discipline here, which my professor friends lament is still grappling with second-wave feminism, I’ve found the Korean feminist Twitterverse to be really quite vibrant and progressive. I highly recommend following it, even if your Korean isn’t fluent enough to follow the links—just the tweets themselves provide convenient, bite-sized Korean practice.

I highly recommend following KLAWGURU too, who wrote about a change that has actually been made since 1996. In November last year, Korea’s exposure law was found unconstitutional, because its wording was too vague and subjective (see above). Ironically and perhaps tellingly however, it was a man contesting his fine for being half-naked in public that led to it being re-examined:

Thoughts?

The Revealing the Korean Body Politic series:

(Review) Breasts: A Natural and Unnatural History by Florence Williams (2013)

Judy Garland & Lana Turner, Breasts Florence Williams(Source, left: Bombshell Bettie. Source right: unknown)

Many years ago, I was perusing the “Last Word” section of a New Scientist magazine, where readers submit and answer each others’ science questions. If memory serves, that week the questions were about why men are soooo attracted to breasts, and why human females’ are disproportionately large compared to other primates’. Much commentary ensued, in hindsight entirely by men. (And, entirely British men at that—but that’s a subject for another review.) Then, someone who actually had breasts stepped in, and said something along the lines of:

 “It occurs to me that few of the previous commenters have ever suckled a baby. If they had, they’d realize how important the shape is to prevent babies from suffocating while nursing.”

All of a sudden, I realized that much—probably most—of what I’d ever read about the evolution of breasts had been written by men, centered around sexual selection and the all-important male gaze. This lack of women’s voices meant I’d missed out on many obvious observations and insights, which strongly challenged theories I’d long taken for granted.

Much the same experience can be had from the first chapter of Breasts, greatly aided by Florence Williams’ similar, no-nonsense style of writing. For instance, from pages 22-23:

…there are problems with making sweeping statements about evolution based on studies about male behavior in pubs. For one thing, I am still hung up on the nubility hypothesis, which might as well be called the sag hypothesis [that age, gravity, and successive pregnancies take their toll on breasts, signalling to other men that younger women with perkier breasts might be more suitable mates]. But speaking from personal experience, I can report my breasts actually got bigger and fuller after pregnancy. I really can’t say they are sagging, not yet anyway. I am well past the age of what anthropologists call “peak reproductive value.” Does a man really need breasts to tell him a women is getting on in years? Aren’t there more obvious signs that don’t require awkward social glances? And as anyone who’s been to a public shower or springtime college campus can tell you, there is an enormous, and I mean enormous, variety of breast sizes out there. I’m talking 300 to 500 percent differences in volume, and these are in women of roughly the same age. What other body part is so variable, I ask? If breasts were such important communicators, wouldn’t they be more on the same page?

Further complicating the picture, there is also great variety in men’s tastes. [A male scientist interviewed] conceded that male preferences aren’t as universal as he’d hoped…

Nor does she simply critique such theories, but discusses several other equally plausible ones centered around health, fat deposition, and suckling babies. Indeed, “With breasts,” one anthropologist she interviews concludes, “men are just loading culturally a set of symbolizations onto something that really evolved for more direct reasons. We’ve got to be more scientific about it.” That’s a refreshing new perspective, and much-needed imperative, given all the misinformation about breasts out there.

Yet she overcompensates I think, in ending that chapter by rejecting the combined, complimentary roles of natural and sexual selection. Instead, she goes to the opposite extreme, completely dismissing the (literally snowballing) role of breasts’ sexual attraction to men in their greater and greater size over time (pages 34-35):

What if instead of men selecting breasts, the breasts selected the men? It’s possible that…Early Man loved lots of different specimens of Early Woman, some with no breasts, some with small breasts, some with hairy breasts, whatever. Man, for all we know, is sometimes not that picky. Then, for the [physiological] reasons described earlier…the women with the enlarged breasts and their infants gradually outlasted the others…

Consequently, the people who could talk and sing and have the biggest, best-fed brains were the ones born of women with breasts. It makes perfect sense that we would grow up to appreciate and enjoy breasts, eventually putting pictures of them in eye-trackers machines in universities.

Perhaps, all along, the breasts were calling the shots.

It’s just an off-the-cuff conclusion really, but it reminded me that with a breezy, persuasive writing style, tends to come arguments and examples that are often much more debatable than authors make them appear. It also felt alienating, because here she seems less concerned about scientific plausibility than in playing to her likely overwhelmingly female audience, justifiably sick of men lecturing to them about breasts.

To understand what I mean, imagine, say, a male author dismissing women’s preferences for tall men as having had no influence on humans getting taller over time. Rather, tall men just happened to do better in the competition for mates because of physically defeating shorter, weaker rivals for sexual access to passively awaiting women.

As for women’s own sexual preferences, and what they had to say about who they had children with? Or how those sexual preferences arose in the first place? Pfft.

Maybe I’m just making mountains out of molehills. But it helped me realize her book is only a starting point really.

On a first reading though, you’ll be much too busy enjoying it to care.

First, because of the wide variety of topics she covers. I’ve only concentrated on the first chapter here, because of the strong impression it left on me. But, if curves don’t do it for you personally, there’s 13 more topics on various aspects of breasts which may have have a similar impact on you, such as changes during pregnancy, feeding, development in puberty, toxins, cancer, and so on.

Those strongly reflect Williams’ background as a science journalist, so readers hoping for in-depth discussions about fashion, lingerie, and/or cultural attitudes may be disappointed to encounter mentions only in passing (albeit frequent mentions). But I’d still encourage them to buy the book. Because these are breasts we’re talking about. Whatever your sex or sexuality, you do have an interest in and/or some opinion about them, in which case there will be something—probably many things—in this book in for you. (I have so many post-its in my The best moments in reading -- Alan Bennettown copy, it looks like I read it during a ticker-tape parade.)

Also, because however science-focused, it’s so humorous that you won’t want to put it down. For instance, take how she describes undergoing an examination in a cosmetic surgery clinic, to better understand what it’s like for patients (page 60):

The robe came off, and [the surgeon] pulled out a small tape measure, He measured me from collarbone to nipple, from nipple to under-breast fold, and from nipple to nipple, calling out numbers to [the assistant]. He took a step back and mashed my breasts together with his hands, then squeezed each one like a club sandwich. I felt like I was awaiting the word of St. Peter. I was secretly hoping one of the world’s foremost experts on flawed breasts would be so vexed by my nice, very normal breasts that he’d tell me he had nothing to offer.

That also stood out for me because while reading the first sentence, I had a feeling that if I had breasts, I’d like to walk into a cosmetic surgery and be told that mine were different, better somehow. Maybe even exceptional.

Then with the last sentence, Florence Williams literally spoke my mind.

As well as being funny, it gave me a simultaneously eerie and warmly empathetic feeling. One which I hope I’ve sometimes given my own readers in my own writing.

Or, if not, that’s something to aspire to. Helped along, by also providing much more readable—i.e., shorter—and relevant posts for you in 2016. Starting with reviewing only the books I think TGN readers would be interested in, instead of every book I read.

Any thoughts or questions on Breasts? How about on breasts in general? Anything you’ve been meaning to get off your chest? Please let me know in the comments.

Next Review: Nightwork: Sexuality, Pleasure, and Corporate Masculinity in a Tokyo Hostess Club, by Anne Allison (1994).

Related Posts:

Revealing the Korean Body Politic, Part 7: Keeping abreast of Korean bodylines

Park Shin-hye and Doll Source, edited

Yes, I know. Korean bodylines again. Surely, I really do have some kind of fetishistic obsession with them, as my trolls have long maintained.

Perhaps. Mainly, it’s because I’ve been very busy giving this presentation about them at Korean universities these past two months. Even, I’m very happy to report, getting invited back to some, and finally—squee!—making a small profit too. S-lines, I guess, are now very much my thing.

Instead of feeling top of my game though, frankly I’m wracked by self-doubt. I constantly worry about coming across a real fashion-history expert in the audience, who will quickly reveal me to be the rank amateur I really am.

skeletor bullshitSource: Heal Yourself, Skeletor

So, to forestall that day for as long as possible, here is the first of many posts this summer correcting mistakes in my presentation I’ve found, and/or adding new things I’ve learned. But first, because it’s actually been over a year since I last wrote on this topic, let me remind you of the gist:

1) Korea’s “alphabetization” (bodylines) craze of the mid-2000s has strong parallels in the rationalization of the corset industry in Western countries in the 1910s to 1940s.

2) Fashion and—supposedly immutable and timeless—beauty ideals for women change rapidly when women suddenly enter the workforce in large numbers, and/or increasingly compete with men. World War Two and the 1970s-80s are examples of both in Western countries; 2002 to today, an example of the latter in Korea.

3) With the exception of World War Two though, when the reasons for the changes were explicit, correlation doesn’t imply causation. Noting that bodylines happened to appear during a time of rapid economic change in Korea does not explain why they came about.

Maybe, simply because there’s nothing more to explain, and we should be wary of assuming some vast patriarchal conspiracy to fill the gap, and/or projecting the arguments of Naomi Wolf’s The Beauty Myth (1990) and Susan Faludi’s Backlash (1991) to Korea. Indeed, arguably it’s mostly increased competition since the Asian Financial Crisis that has profoundly affected the demands on job-seekers’ appearances, of both sexes. Also, the financial demands of the K-pop industry go a long way towards explaining the increased sexual objectification in the media in the past decade.

Which brings me to today’s look at the evolving meaning of “glamour” in American English, which I use to illustrate the speed of those changes in World War Two:

Slide76Slide77Slide78Slide79Slide80Slide81Slide82Slide83Slide84These are necessary generalizations of course, whereas the reality was that contradictory and competing trends coexisted simultaneously, which you can read about in much greater depth back in Part 4. But this next slide was just plain wrong:Slide85With that slide, I went on to give a few more examples to demonstrate how glamour, then meaning large breasts, soon came to mean just about anything. But then I read Glamour: Women, History, Feminism by Carol Dyhouse (2010), and discovered that the word has always been very vague and malleable (albeit still always meaning bewitching and alluring). Moreover, to my surprise, “breasts”—the first thing I look for in new books these days—weren’t even mentioned in the index. Nor for that matter, “glamour” in Breasts: A Natural and Unnatural History by Florence Williams (2013) either. Given everything I’ve said and written about them, I feel they deserved more attention that that (although Dyhouse does cover them in the chapter “Princesses, Tarts, and Cheesecake” somewhat), but certainly there was only ever a strong association with glamour at best. Also, my timing was wrong, for that association began as early as the late-1920s, and didn’t peak until after the war. (See the introduction or from page 134 of the dissertation Hollywood Glamour: Sex, Power, and Photography, 1925–1939, by Liz Willis-Tropea, 2008.)

For instance, take this excerpt from Uplift: The Bra in America by Jane Farrell-Beck and Colleen Gau (2002, page 103; my emphasis):

The War Production Board severely restricted the use of chromium-plated wire for civilian-use products. Brassiere manufacturers improved fasteners, but renounced wiring. Besides, glamour was not what brassieres were about in 1941-45. Posture, health, fitness, and readiness for action constituted the only acceptable raisons d’être for undergarments-at-war, dubbed “Dutiful Brassieres” by the H & W Company.

Indeed, it turns out those lingerie ads in one of my slides come from 1948 and 1949 respectively (and I’ve no idea what that girdle ad was doing there!). And here’s another excerpt, from The Home Front and Beyond: American Women in the 1940s by Susan M. Hartmann (1983, page 198; my emphasis):

Women adapted their appearance to the wartime look, which deemphasized physical differences between the sexes, but they did not completely abandon adornments symbolizing femininity. While some adjusted to the disappearance of silk and nylon by going barelegged, others used leg makeup and some even painted on a seam line. Women emphasized their lips by favoring dark colors. The focus on breasts did not peak until later, but the sweatergirl look, popularized by Lana Turner and other movie stars, had its origins in the war years, and women competed in Sweater Girl contests as early as 1943.

In short, the trend is still there, and, “much of women’s social history [being] embedded in clothes, cosmetics, and material culture” (Dyhouse, p. 7.), remains fascinating for how, as a product of the era when cinema first began to have a profound impact on fashion, it set the standard of slim waists and large breasts that largely remains in Western—and global—culture today.

But covering all that in a stand-alone presentation, which I’ve really struggled to get down to an hour a half? In hindsight, it’s a poor, unnecessarily complicated choice to get my point about rapid change across.

Bagel GirlSource: How do ya like me now?

Likely, I fixated on glamour because it’s where “Bagel Girl” (베이글녀) derives from, a Korean bodyline that’s been popular for about 4-5 years. A blatantly infantilizing and objectifying term, I was happy to read back in 2011 that Shin Se-kyung at least has rejected being labeled as such (alas, Hyoseong of Secret is quite happy with it), echoing Lana Turner’s distaste at being the first “Sweater Girl.”

Then I discovered the Bagel Girl had a precedent in the “Lolita Egg” (롤리타 에그) of 2003, which, as the following advertorial explains, likewise emphasized the childish features of female celebrities then in their early-20s—who would surely have preferred being better known as adults instead. While I genuinely despair that its authors and interviewees actually got paid for their work (you’ll soon see why!), it does demonstrate the remarkable historical continuity to medical discourses about “Western” and “Asian” women’s bodies, and of the incessant drive to infantilize their owners.

Lee Hyori Lolita Egg‘롤리타-에그’ 얼굴 뜬다…2000년대 미인은 ‘어린소녀+계란형’ The “Lolita Egg” Face …Beauties of the 2000s have ‘Young girl + Egg Shape’

Donga Ilbo (via Naver), November 2, 2003

이승재기자 sjda@donga.com, 조경복기자 kathycho@donga.com / By Lee Sung-jae and Jo Gyeong-bok

‘롤리타-에그 (Lolita-Egg)’형 얼굴이 최근 뜨고 있다 The ‘Lolita Egg’ Face Trend Has Been Booming Recently

1990년대 성숙한 미인상으로 각광받던 ‘계란(Egg)’형 얼굴의 연장선상에 있으면서도, 길이가 짧은 콧등과 좁은 턱, 넓은 이마 등 어린 아이의 이미지로 ‘롤리타 콤플렉스’(어린 소녀에 대한 성적 충동·롤리타는 12세 소녀를 향한 중년 남자의 광적인 사랑을 담은 블라디미르 나보코프의 동명 소설에 등장하는 소녀 이름)를 자극하는 ‘이중적 얼굴’이 주목받고 있는 것.

While the 1990s trend for mature, beautiful women with egg-like faces continues, now it has combined with a short nose-bridge, narrow chin, and wide forehead, reminiscent of a child’s. This ‘double face’ stimulates the ‘Lolita Complex’, based on the Lolita novel by Vladimir Nabokov (1955), about a middle-aged man’s insane love and sexual urges for a 12 year-old girl of the same name.

Lolita Cover DetailSource

‘롤리타-에그’형의 대표는 탤런트 송혜교(21)와 가수 이효리(24)다. 또 드라마 ‘선녀와 사기꾼’(SBS), ‘노란손수건’(KBS1)에 이어 SBS ‘때려’에 출연 중인 탤런트 소이현(19)과 영화 ‘최후에 만찬’에 비행(非行) 소녀 ‘재림’으로 나오는 신인 조윤희(21)도 닮은꼴이다.

Representative stars with the Lolita Egg face shape are talent Song Hye-Kyo (21; Western ages are given) and singer Lee Hyori (24). Other women that resemble them include: the drama talent So Yi-hyun (19), who has appeared in Fairy and Swindler (SBS), Yellow Handkerchief (KBS1), and is currently starring in Punch (SBS); and movie rookie Jo Yoon-hee (21), who played the character Jae-rim in The Last Supper (2003).

조용진 한서대 부설 얼굴연구소 소장은 “이 얼굴형은 자기중심적이면서도 콧대가 높지 않아 ‘만만한’ 여성상”이라며 “경제 불황이 장기화하면서 퇴폐적이면서 유아적인 여성상을 찾는 동시에 수렁에서 구원해 줄 강력하고 성숙한 여성상을 갈구하고 있다는 표시”라고 분석했다.

Jo Yong-jin, head of the Face Research Institute affiliated with Hanseo University, explained “While this face shape is self-centered, the nose bridge is not high, making it a manageable female symbol,” and that “While the recession prolongs, people long for a decadent but childlike female symbol, but at the same time also strongly long for a mature female symbol to save them from the depths.”

롤리타 에그’ 얼굴의 특징 Unique Points about the Lolita Egg Face

얼굴선은 갸름하지만 전체적으론 둥그스름하고 부드럽다. ‘롤리타 에그’형은 90년대 채시라와 최진실에서 보듯 갸름한 듯하면서도 약간 네모진 미인형에 비해 특징이 적다. ‘어디선가 본 듯한’ 느낌을 주어 대중성이 강하다.

The face-line is slender, but overall it is roundish and soft. As you can see from images of Chae Shi-ra and Choi Jin-sil, in the 1990s the Lolita Egg face shape The Wrong Deodorantalso looked slender, but compared to slightly square-faced beauties didn’t have many characteristics. It was massively popular, because it gave the feeling of a face you could see anywhere (source, right).

얼굴의 포인트는 코. 채시라 등의 코는 높으면서도 콧등이 긴데 반해 이 얼굴형은 콧등이 낮고 그 길이가 짧아 ‘콧대가 높다’는 느낌이 없다. 다만 코끝이 버선코 모양으로 솟아올라 비순각(鼻脣角·코끝과 인중 사이의 벌어진 정도·그림)이 90도 이상인 것이 특징. 코가 짧은 동양적 특징과 비순각이 큰 서양적 특징(한국인은 평균 90도가 채 못 되나 최근 120도까지 끌어올리는 성형수술이 유행이다)이 동시에 나타난다.

The point of the face is the nose. Compared with the cases of Chae Shi-ra and so on, whose noses are high and have long nose bridges, the nose bridge of a Lolita Egg face is low and short, so it doesn’t give the feeling of a high nose bridge. However, the tip of the Lolita Egg nose is marked for resembling the tip of a bi-son (a traditional women’s sock), soaring upward, and the philtrum is more than 90 degrees (see picture). A Lolita Egg face has a combination of this philtrum, which is a Western trait (Koreans typically have one less than 90 degrees; however, the trend in cosmetic surgery is to get one between 90 and 120 degrees) and a short nose, which is an Asian trait.

미고 성형외과 이강원 원장은 “다소 나이 들어 보이고 노동을 즐기지 않는 듯한 느낌을 주는 긴 코에 비해 짧고 오뚝한 코는 귀엽고 애교 있으며 아이 같은 이미지를 준다”고 말했다. 이런 코는 이미연의 두텁고 귀티 나는 코가 주는 ‘접근하기 어려운’ 느낌에 비해 ‘만인이 사랑할 수 있을 것 같은’ 느낌을 유발한다.

Migo Cosmetic Surgery Clinic head Won Chang-un said “A long nose gives an impression of age and that one doesn’t enjoy one’s work, whereas a short but high nose gives one of cuteness and aegyo. A thick but elegant nose like that of Lee Mi-yeon’s [James—below] gives a cold, stand-offish impression, but a Lolita Egg one gives off one that the woman can be loved by all.

이미연 (Lee Mi Yeon) and NieceSource

턱은 앞으로 다소 돌출했지만 턱의 각도가 좁아 뾰족한 느낌도 든다. 이는 일본 여성의 얼굴에 많이 나타나는 특징. 28∼32개의 치아를 모두 담기엔 턱이 좁아 덧니가 있는 경우가 많다. 어금니가 상대적으로 약해 딱딱한 음식을 씹는 것에는 약한 편.

[However], while the jaw of the Lolita Egg protrudes forward, it is narrow, giving a pointy feeling. This is characteristic of many Japanese women [James—see #3 here]. But because 28-32 teeth are crammed into such narrow jaws, there are also many cases of snaggleteeth. The molars also tend to be weak, making it difficult to chew hard food.

눈과 눈썹은 끝이 살짝 치켜 올라가 90년 대 미인상과 유사하나, 눈의 모양은 다르다. 90년대 미인은 눈이 크면서도 가느다란 데 반해 이 얼굴형은 눈이 크고 동그래 눈동자가 완전 노출되는 것이 특징. 가느다란 눈에 비해 개방적이고 ‘성(性)을 알 것 같은’ 느낌을 준다.

The end of the eyes and eyebrows raise up slightly at the ends, resembling the style of 1990s beauties, but the shape is different. Compared to that large but slender style, the Lolita Egg eyes are rounder and more exposed. This gives a feeling of openness and greater sexual experience.

얼굴에 담긴 메시지 The Message in a Face

‘롤리타 에그’형의 여성들은 남성들의 ‘소유욕’을 자극하는 한편 여성들에게 ‘똑같이 되고 싶다’는 워너비(wannabe) 욕망을 갖게 한다. 예쁘면서도 도도한 인상을 주지 않아 많은 남성들이 따른다. 이로 인해 이런 여성들은 선택의 여지가 많아 독점적으로 상대를 고르는 듯한 인상을 주기도 한다.

you chumpsOn the one hand, the Lolita Egg stimulates men’s possessiveness, whereas to women it turns them into wannabees. It’s a pretty face shape, but doesn’t give off a haughty, arrogant impression, proving very popular with men. Women who have it can pick and choose from among their many male followers (source right: unknown).

인상전문가 주선희씨는 “낮은 코는 타협의 이미지를 주는 데 반해 선명한 입술 라인은 맺고 끊음이 분명한 이미지가 읽힌다”며 “이런 얼굴은 남성을 소유한 뒤 가차 없이 버릴 것 같은 느낌을 주기 때문에 여성들이 강한 대리만족을 얻게 된다”고 말했다.

Face-expression specialist Ju Seon-hee said “A low nose gives an impression that the owner will readily give-in and compromise, whereas the clear lipline of a Lolita Egg gives an image of decisiveness,” and that women with the latter can gain a strong sense of vicarious satisfaction through using (lit. possessing) and then discarding men.”

최근 인기 절정의 댄스곡인 이효리의 ‘10 Minutes’ 가사(나이트클럽에서 화장실에 간 여자 친구를 기다리는 남자를 유혹하는 내용)에서도 나타나듯 “겁먹지는 마. 너도 날 원해. 10분이면 돼”하고 욕망을 노골적으로 강력하게 드러내는 이미지라는 것이다.

Like the lyrics of Lee Hyori’s song 10 minutes say (about a woman who seduces a man at a nightclub while he is waiting for his girlfriend in the bathroom), currently at the height of its popularity, “Don’t be scared. You want me too. 10 minutes is all we need”, this a strong and nakedly desiring image. (End)

Western vs. Eastern Ideals of BeautySource

For more on the negative connotations of “Asian” bodily traits, perpetuated by cosmetic surgeons and the media, please see here (and don’t forget Lee Hyori’s Asian bottom!). As for the infantilization of women, let finish this post by passing on some observations by Dyhouse, from page 114 (source, right; emphasis):

Nabokov’s Lolita was published (in Paris) in 1955: the book caused great controversy and was banned in the USA and the UK until 1958. Baby Doll, the equally contentious film with a screenplay by Tennessee Williams, starring Carroll Baker in the role of its lubriciously regressive, thumbsucking heroine, appeared in 1956. The sexualisation of young girls in the Glamour Women History Feminism Carol Dyhouseculture of the 1950s had complex roots, but was probably at least in part a male reaction to stereotypes of idealized, adult femininity. Little girls were less scary than adult women, especially when the latter looked like the elegant Barbara Goalen and wielded sharp-pointed parasols. Images of ‘baby dolls’ in short, flimsy nightdresses infantilized and grossly objectified women: they segued into the image of the 1960s ‘dolly bird’, undercutting any assertiveness associated with women’s role in the ‘youthquake’ of the decade.

Did I say you shouldn’t project Western narratives onto Korea? I take that back. Because goddamn, would that explain a lot of things here!

Update: See here for a Prezi presentation on “Trends of beautiful faces In Korea.”

The Revealing the Korean Body Politic Series:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Media and Body Image Workshop, Bar Carmen, Seoul, Sunday 30th, 5-8pm

(Sources: left, center, right)

Yes, it’s back on, and I promise that none of my relatives will be in hospital this time!

Once again, please see Disruptive Voices’ Facebook Event page for more details and RSVPs, or if you’re not on Facebook then please feel free to ask any questions in the comments here, and/or to just turn up to Bar Carmen in Itaewon on the day. (Note that it’s not on the main drag though, but on the other side of the hill: see here or here for maps.)

Media and Body Image Workshop, Bar Carmen, Seoul, Sunday 23rd, 5-8pm

Pear Banana Body Shape(Sources: left; right, “Bunch” by Amanda S. Lanzone)

And I’ll be the guest speaker! Please see Disruptive Voices’ Facebook Event page for more details and RSVPs, or if you’re not on Facebook then please feel free to ask any questions in the comments here, and/or to just turn up to Bar Carmen in Itaewon on the day. (Note that it’s not on the main drag though, but on the other side of the hill: see here or here for maps.)

Blogging-wise, unfortunately the timing is terrible sorry: my father-in-law is having a major operation in Seoul in a few days, and my wife will be attending to him, leaving me to look after our children until the night before the workshop. A demanding enough job even when we’re both here, that means that all my spare time will be spent on preparing my presentation (yes, they really do take that long!). So, apologies to readers, and I’ll get back to writing here as soon as I can.

Update, Saturday 22nd: PRESENTATION HAS BEEN CANCELLED — I’m not used to this sort of thing sorry, so I’ll just say it: I’m afraid my father-in-law’s condition has rapidly deteriorated, and there’s a possibility he may not make the night. I’ll keep you posted, but of course I can no longer give the presentation. Sorry everybody, and thanks for understanding.

Update, Sunday 23rd: To clarify sorry, the workshop itself is still going ahead.

My father-in-law is still in critical condition.

Update, Thursday 27th: There were some very scary moments, but I’m happy to say that father-in-law recovered earlier in the week, and is due to be discharged today :)

What? She’s NOT Pregnant??!

Seeing Through Clothes and Arnolfini Portrait(Sources: left, personal scan; right)

Sorry for the slow posting everyone, admittedly somewhat ironic during the semester break. I’ve just been busy with a lot of offline work recently, and unfortunately for you readers it’s still ongoing.

Also, I’ve been fulfilling a New Years’ resolution to spend much more time in the bedroom with my wife. As in, I’ll turn off my computer at 10pm and lie in bed reading books, while she calls English teachers from her desk alongside me (she’s a recruiter). Now four weeks into 2014, she only occasionally tells me to fuck off back to my study and make more money from writing, so all is good.

One of those books is Seeing Through Clothes by Anne Hollander (1980 ed.), picked up in Nampo Book Alley. Bursting with revelations for — ahem — complete beginners to art-history, I was especially surprised to learn that the woman in Jan van Eyck’s Arnolfini Portrait above-right isn’t pregnant, despite the strong impression of that I’ve had for a good quarter-century or so. So, with apologies for not reading something more Korea-related on this occasion, please allow me to pass on what I’ve learned, starting with pages 109-110 (my emphasis):

Because of the desirable quality of a big female stomach for so many centuries [James — The shift in emphasis to the bosom would come in the late-seventeenth century], pregnancy was not represented in art by showing a distended belly, even in genre scenes. If an unmistakable indication of pregnancy were intended, it seems to have been customary to show an otherwise unwarranted disarrangement of clothing: stays unlaced a little from the bottom for example, or corsets left off entirely and extra loose folds of smock noticeable in front….The swelling abdomen was too conventional a female attribute to be useful for specific references to pregnancy. Giovanna Arnolfini, in Van Eyck’s famous double portrait, often thought to be pregnant, is in fact demonstrating how a young bride’s fashionable slim soldiers and chest might be set off by an equally chic abdominal swell, exaggerated on purpose to display the fur-lined green excesses of her gown. Her own desirability and her husband’s riches both show; a well-known mode of bourgeois female self-presentation.

In this particular style of dress, a woman’s belly provided the central accent point of her costume. It was the place where the balance was struck between elaborate headdresses and dragging skirt — or, for virgins, DresdenTriptych rightbetween a dragging skirt and a long mane of hair [James — Compare the right panel of the Dresden Triptych, by the same painter; source]. The domelike belly was not only erotically pleasing but elegant; it connoted elegance rather than fruitfulness. In the nude art that corresponds to this kind of fashion, it would also have done so.

More on those last points in a moment. First, given the common false conception (no pun intended) of a pregnant wife, again I was surprised that greater attention wasn’t given to that in the voluminous Wikipedia entry on the painting:

Although many viewers assume the wife to be pregnant, this is not believed to be so. Art historians point to numerous paintings of female virgin saints similarly dressed, and believe that this look was fashionable for women’s dresses at the time.[32] Fashion would have been important to Arnolfini, especially since he was a cloth merchant. The more cloth a person wore, the more wealthy he or she was assumed to be. Another indication that the woman is not pregnant is that Giovanna Cenami (the identification of the woman according to most earlier scholars) died childless,[33] as did Costanza Trenta (a possible identification according to recent archival evidence);[16] whether a hypothetical unsuccessful pregnancy would have been left recorded in a portrait is questionable. As mentioned above, some viewers have argued that the woman in the portrait is already pregnant, thus the protruding belly. Harbison, however, maintains her gesture is merely an indication of the extreme desire of the couple shown for fertility and progeny.[34]

Note 32 leads to Chapter 4, pp.105-6 of The Arnolfini Betrothal: Medieval marriage and the enigma of Van Eyck’s double portrait, by Edwin Hall (1994):

The comparative approach I advocate for elucidating the meaning of the London panel is readily exemplified with reference to the female figure’s supposedly pregnant state. Documented as early as the Spanish royal inventory of 1700, this mistaken inference continues to be drawn by modern viewers seeing the picture for the first time. But among those familiar with Franco-Flemish works of the fifteenth century a consensus has developed that this is not the case, for virgin saints, who obviously cannot be pregnant, also appear gravid in many contemporary representations. The woman in the London panel has thus often been compared with the Saint Catherine in the right wing of Van Eyck’s Dresden Triptych, who is similarly portrayed (Fig. 48), as is the bride in the marriage vignette of Rogier’s Seven Sacraments Altarpiece (see Fig. 21) as well as the Virgin and one of her attendants in Israhel van Meckenem’s Marriage of the Virgin (see Fig. 50). And a protruding belly is seen in many female nudes, including again virgin saints, as in a depiction of the martyrdom of Saint Catherine in the Belles Heures (Fig. 49).[25] Whether or not this feature is explained by fifteenth-century perceptions of idealized feminine beauty, these images clearly reflect some contemporary Flemish convention whose precise meaning is no longer readily apparent.

Dressed Maja vs. Nude Maja(Source)

Another revelation from Hollander is that nudes tend to be posed and/or presented as if they were still wearing the fashions of their era, which incorporated sexual standards and symbolism which may no longer apply today (e.g., those “erotically pleasing domelike bellies”). One consequence is that we “may even mistake an erotically intended image [of the past] for an idealized one — if it lacks the shapes, proportions, and details we are accustomed to responding to in contemporary life” (p. 88; this is given as an example). Another is the gravity-defying breasts of the Nude Maja on the cover I scanned; ironically, again something I’m only noticing for the first time (my emphasis; p. 91):

One of the most telling features on the nude maja’s body is that it seems to show the effect of corseting without the corset — which, on the other hand, is very definitely present in the dressed version. The high, widely separated breasts and rigid spine of the recumbent nude lady are as erotic as her pubic hair fuzz or sexy smile. Her breasts indeed defy the law of gravity; and her legs, accustomed to appearing through the lightweight and rather narrow skirts of the day Visualizing Beauty Gender and Ideology in Modern East Asia[James — It was painted circa 1797-1800], are self-consciously disposed for effect, like those of a twentieth-century woman. It is the emphatic effect of her absent modish costume that makes her a deliberately sexual image.

And on that note, thank you for the indulgence of any art-history majors still reading, and I’d really appreciate any suggestions for further, much more recent reading on the links between historical and contemporary ideals of body image — or rather, the representations in popular-culture thereof (Ways of Seeing by John Berger {1972} is good of course, but frankly I found the final chapter on that to be its weakest, and of course it’s also old). Naturally, anything on Korea in particular, and for one I’d be interested in hearing if Visualizing Beauty: Gender and Ideology in Modern East Asia edited by Aida Yuen Wong (2012; source) is worth buying for instance, which I’ve been wavering about because it only has two chapters on Korea. Or are there any other possibilities, in Korean (but not this one!) or in English? Thanks!

Revealing the Korean Body Politic, Part 5: Links

So Ji-sub Vivian(Source: Vivien)

In Part 4 back in February, I mentioned that Korean women were getting less breast augmentation and more breast reduction procedures than their counterparts in the US and Brazil, despite having a genetic predisposition towards small(er) breasts. Add that North Koreans think busty women are “intentionally and lewdly stressing [their] femininity,” and that Wacoal’s ‘Bra That Makes Big Breasts Look Small’ would probably be just as popular in Korea as in Japan, then I wrote that all signs point to “a big disconnect between ordinary Koreans’ — and even models’ — attitudes to fashion, body image, and sexuality and what you may see on Korean TV.”

Won Bin Beyond 1As Dr. Roald Maliangkay at the Australian National University points out however, it’s very much the same with men:

….The majority of men appearing on posters and billboards are celebrities. Although the wide use of cosmetic surgery is making men look increasingly similar, they are often associated not merely with a product, but also with a popular drama, and in some cases, a steamy bed or bathroom scene. That is not something the average worker would ever seek to emulate, nor be able to, as the nation’s corporate dress code remains conservative.

See “The bra boys of South Korea” at World News Australia for more, which is mostly about the kkotminam (꽃미남) phenomenon, or here for more on the disproportionate role of celebrity endorsements in the Korean media (source, right: Wonbin Thailand).

Next, in Part 4 I also discussed how official North Korean attitudes to women’s clothing have been changing in response to women increasingly becoming breadwinners, generally becoming more restrictive. For more on this “Female Face of North Korean Capitalism,” see Andrei Lankov’s recent lecture at the Royal Asiatic Society in Seoul:

Third, via Lisa Wade at Sociological Images, here is:

…a great short clip instructing women workers newly employed in industrial factories during World War II on how to do their hair to maximize safety. It assumes both ignorance and vanity on the part of women and speaks to the lack of efficiency caused by efforts to remain attractive on the line.

As I pointed out in — yes, again — Part 4, those assumptions about vanity need to be placed in the context of wartime shortages, when attention to beauty and fashion were viewed as extravagant and unpatriotic. But despite that, women’s anxieties about both were still explicitly encouraged, preyed upon, and/or encouraged by industry, and actually even by the government itself. The ensuing contradictions, double-standards, hypocrisy, and backlash are very similar to what has been occurring in South Korea since the 2000s with women’s rapid entrance into the (part-time) workforce, and make comparisons very useful and compelling.

world war 2 women workersFor more on the backlash in Korea specifically, see “The hate underlying the ‘__ Girl series’ and criticism of women’s organizations” at ILDA (in addition to all the links in previous posts in the series). Finally, for more on the wartime US case, first see “The Impact of War on 1940′s Fashion in the USA” at Glamor Daze for a primer on women’s fashions in the period; then, see Bored Panda for rare color photographs of women working in aircraft manufacturing plants in World War Two, taken by:

“Alfred T. Palmer who worked for the Office of War Information (responsible for promoting patriotism, war news management and women recruitment)” whose photos “had to lure young women into the factories by showing women workers as glamorous and even fashionable.” (My emphasis; see example on right).

Update: also see Kathryn M. Brown’s 2010 MA thesis Patriotic Support: The Girdle Pin-up of World War 2 (it can’t be directly linked sorry—type the title into the searchbar) for more on how malleable and adaptable — and, as explained, ultimately hypocritical and contradictory — the language, prevailing standards for, and attitudes towards beauty and fashion proved to be for the needs of government and industry (see Part 3 for modern Korean and earlier US parallels also).

The Revealing the Korean Body Politic Series: