August Book Club Meeting: “Violets” by Kyung-Sook Shin, Thursday August 25, 7pm

Estimated reading time: 2 minutes; 8 minutes with questions.

After a brief rest last month, the book club is back in August with Violets by Kyung-Sook Shin, first published in 2001 and translated into English by Anton Hur this year. Probably neither giant in Korean literature needs any further introduction though(!), so let me direct you post-haste to some reviews of the book instead—Books and Bao, The Guardian, Washington Independent Review of Books, Tony’s Reading List—and then, if Violets still appeals, to invite you to our meeting on Thursday August 25 at 7pm Korean time.

If you are interested in attending, please contact me via email, or leave a comment below (only I will be able to see your email address). I will contact you to confirm, and will include you in the club reminder email with the Zoom link a few days before the event.

Finally, below is a SPOILER FILLED list of suggested discussion topics and questions that we’ll use to loosely structure the meeting. But these are only suggestions, as I stress that the meetings are very small and informal really. And also, to help ensure that they remain as safe a space as possible, that there’s a limit of 12 participants including myself. So please get in touch early to ensure your place (and give you time to read the book!).

See you on Zoom!

♥♥♥

1) One thing I really liked about this book was Kyung-Sook Shin’s knowledge of her subject, which she gained from working on a farm for six months. As I read, I was surprised at how I couldn’t help but grow more and more intrigued by the intricacies involved in the care of trees and flowers, despite my having no real interest in the subject previously.

Are there any other books that have piqued an unexpected interest for you like this? Or at least, a greater appreciation of the subject? How about just a respect for the depth of the author’s research? In my own personal recent reading history, “The Secret Lives of Dresses” by Erin McKean comes to mind for the former, and “Limitless” by Alan Glynn for the latter two. How about you?

♥♥♥

2) Showing my age, another thing I enjoyed was the frequent mention of using phonecards and phonebooths, something I too reluctantly spent a lot of my time and loans on as a student in the 1990s. Are there any other little time and/or setting-based details like that which you found endearing? Or put you off for that matter?

♥♥♥

3) Is it a fair characterization to say that the first half of the book comes across as a very contemporary and grounded story, akin to previous book club selections like “If I Had Your Face,” “Love in the Big City,” and “Shoko’s Smile”? Only then, upon San’s second meeting with the photographer, to sequeway into something much darker, psychological, and surreal, more akin to, say, “The Vegetarian”? (One reviewer mentions there are “several moments when the narrative voice takes over, appearing to have more power and agency than the characters”; another, that “at times San felt more like an abstract idea rather than a character.”)

Were any of you surprised with that shift? Or, being more familiar with her novels than I am, already knew that surrealism was characteristic of her work? Were you disappointed by the shift? Alternatively, did you not find the transition so jarring, if indeed you agree there was one at all?

♥♥♥

4) There are many ways in which this book explores the themes of misogyny and sexism. For example, in how San’s mother is so ostracized as a single mother after her husband’s death, and so limited in economic opportunities as a woman in rural 1970s Korea, that even with her hair salon work she still has to live with boyfriend after boyfriend in order to provide for herself, mother-in-law, and her daughter—and yet still finds that task so thankless and miserable, that she ultimately leaves them both.

Without prompting, what other examples of these themes stood out to you, or resonated with you the most? Why?

♥♥♥

5) But now very much with prompting, my unpopular opinion is that I’m also finding a great deal of hyperbole and exaggeration about the book’s contents, with many reviewers shoehorning various feminist themes and elements into the book which I argue simply aren’t there at all. (See The Feminist Press for an extensive collection of such blurbs.)

Let me give two specific examples. First:

I have a deep interest in how our usage of (seemingly neutral) public space is very gendered. So, when I heard from Willow in Books and Bao’s “10 Best Books of 2022 (so far…)” video, where they cover Violets from 4:35 to 6:30, and say that (starts at 5:18)…

“It looks at the ways in which men invade women’s spaces, in a very invisible way that we all just take for granted…by touching their arm, or touching their lower back as they scoot past them in a train aisle, or they all just go up to a woman and talk to her when she’s busy, because they believe they have the right to interrupt women. There’s this sense of patriarchy that what a man has to say or do is more important and more valid than what a woman is doing by herself. And there’s a lot of moments in the book that explore that.”

…then I was instantly sold. That they don’t actually mention any of those moments in that video, was of no consequence because they couldn’t in the two minutes available.

You can imagine my frustration then, as I waited in vain for those moments to appear while reading the book. Likewise, in Willow’s earlier dedicated review video below, in which they expound upon this theme of men invading women’s personal space in great length (starts from 9:00), still they ultimately give one brief instance—the goosebumps incident—from the book itself:

Simply put, I’m just not seeing what they’re seeing. And in that vein, I’m not seeing a lot of what’s claimed in the blurbs either. (Which are exaggerated in order to sell you the book, granted—but I’m finding them echoed verbatim in the reviews.)

That being said, I’m not saying those examples are not necessarily there. They may have just been too subtle for me, consequence of not approaching the book with the right frame of mind, and/or my baggage from a long life of unwittingly dominating my own personal space as a cishet male. If anyone could point out what went under my radar then, I would be very grateful. Similarly, is there anything you expected to see, but likewise struggled to find? Please mention them, and hopefully we can all help each other to find them!

♥♥♥

6) The second specific example: in the afterword written in 2021, Kyung-Sook Shin herself says (my italics):

 “This is the story of a woman unable to find a place to fit in the world, suddenly swept up into a warped desire for love that eventually breaks her; it is the story of a woman punished by violent men in a cruel city because she is unable to express her confused desire for love and connection, who then disappears into the dark.”

Which, not least because it’s coming from the author herself, sounds like a perfectly fair, uncontroversial characterization of the book, especially in light of the brutal ending. But still—would it completely unreasonable to point that except for that specific incident, almost all of the bad things that happen to San seem to be self-inflicted?

Of course, there are good reasons for San’s psychological sabotage and frail, weak, violet-like condition. Many of these reasons—most even—seem clearly related to the patriarchal circumstances of her upbringing, of her society in general, and of her present-day circumstances. But, crucially, only indirectly. So, with the proviso that in the second, more abstract half of the book I struggled to grasp what was happening most of the time, is it not fair to ask:

  • Does she literally only meet the photographer three brief times in the entire novel? The last occasion only after a gap of many months, after which he has no memory of her?
  • If true, how is her overwhelming, consuming obsession with him and his confusion—it can’t even be called rejection—his fault? Or men’s fault in general?
  • Who, other than herself, causes her to enter a fugue-like state and prostrate herself in a  on the construction site?
  • Who, other than herself, “punishes” her? Which “violent men” do so, other than her rapist in the penultimate chapter?

Again, please forgive me if I’m appearing willfully polemical and disingenuous in raising what may seem such awkward questions, but my confusion and slight misgivings about popular descriptions of the contents are genuine. So, if anyone can help address those, and/or help me look at the book in a new light, I’d be very grateful!

♥♥♥

7) But still with the unpopular opinions sorry(!): San’s first meeting with the photographer, in which he is not shy expressing his disdain for what he considers an aesthetically bland photo subject (violets), and by implication shows his dismissal of San’s expertise, occupation, and/or interests, is again often cited by reviewers as a powerful example of the pervasive sexism that San encounters in her daily life. And by all means, I get that vibe too. I appreciate that (most) men often act that way (knowingly or unknowingly) towards women but not men, and so women encounter it to a degree which men might find astounding.

And yet, technically, in that particular scene, can the reasons for the photographer’s attitude be unequivocally tied to his and San’s respective genders or sexes? As a long-term resident of three countries beyond my native UK so far, whose interests and opinions in each have often been decidedly non-mainstream in my host cultures, and sometimes even considered a direct challenge to perceived norms of masculinity and sexuality, I’ve often been the brunt of similar dismissive attitudes towards what I hold dear, from men and women alike. Which is why the claimed gender symbolism of San and the first photographer’s meeting rings a little hollow for me.

♥♥♥

8) Finally, back to Willow’s dedicated review and description of a crucial scene at the beginning of the book (from 8:20 below), in which they say…

“San and her friend [Nam-ae] in Chapter 1 have the most beautiful, romantic moment in literature that I’ve read in literature in years. It took my breath away, these two young girls, exploring their intimacy with one another.”

…and go on to describe it as an unfortunately sad, but very much life-defining moment for San. Which raises two final questions:

8a) San and Nam-ae are only ten in this scene. Ten. Do you have any similarly explosive, life-defining moments from such a young age? Romantic or otherwise?* Because without wanting to detract from anyone’s ability to interpret and enjoy a novel in any way they damn well please, personally I can’t but help but see Willow’s takeaway as a projection of a more mature sensibility onto San than her age really warrants.

(*I realize this may be too private and TMI for a book club meeting. So please don’t worry—as with any of these questions, answering is completely optional!)

8b) Lest we forget, recall we are talking about two nude ten-year old girls kissing.

Although I personally question if “romantic” is really the correct term to describe such an interaction between children, I don’t deny anyone the right to regard it as such, regardless of their age, gender, or sexuality. But do you sense a huge double-standard in who would be publicly admit it? What would be your reaction if you were at a bookish party and met someone like myself, a middle-aged cishet man, who claimed that that scene was the most romantic moment he’d read in years? That he found it so romantic in fact, that it made him cry? No, really?

See you in the meeting! ;)

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Blackpink’s Rosé Deserved So Much Better Than the “Young Silly Woman Puts Product on Head” Advertising Trope.

It’s all very cute and charming until you realize how rarely you see it used on men. Why is that?

Estimated reading time: 7 minutes. Right: So-hee of the Wonder Girls.

Yeah, Rosé does look very cute and charming in that poster. So it’s not like I’m about to boycott my local Homeplus over it. I have absolutely nothing against her either, who likely had little to no input in the direction of their advertising campaign. But when you realize that peach on her head effectively sabotages the whole concept behind that campaign, despite all the planning, preparation, and financial risks involved in hiring one of the hottest and most expensive stars in the world to help create that concept in the first place, then you really do have to ask why.

The poster, one of two of her that that now feature prominently at Homeplus stores (and online), is part of the chain’s “25 Years: A Fresh Way of Thinking” rebranding campaign to mark its 25th anniversary and launch of its new one hour delivery service. But critics were non-plussed by Rosé’s first, very different commercial for the campaign in February below, only grading it only a 2.6 out of 5. One of them thought the dancing and focus on Rosé’s face and body in the first half rendered the commercial more like one for Yves Saint Laurent, for whom Rosé already works as an ‘ambassador.’ Many others, that the luxurious, almost mature tone and atmosphere would only cause confusion among consumers when the logo for the homely supermarket chain then suddenly appeared. Also, that people’s attentions would be concentrated more on Rosé rather than on the service being advertised, and that stressing that she was 25 was unnecessarily ageist and alienating. (Actor Yeo Jin-goo was also hired as an endorser for being 25, with his own commercial rightly focused on high quality food. But the limelight has firmly been on Rosé.)

I tended to agree, especially about the unnecessary alienation of the bulk of its much older customers. Because well before I saw that commercial, I’d already noticed Rosé’s and Yeo Jin-goo’s glamorous visages in the giant banners below at my own local Homeplus, their eyes seeming to follow me as I perused the toiletries aisle, pondering which toilet paper best represented me as a person. Their purpose just baffled me. Neither of them offered any hint of any particular new Homeplus product or service, with both just saying (lit.) “Why? I have this fresh thinking because I’m 25.” Was Homeplus trying to remind me I’m almost twice as old? That just like when I used to run into my horrified students in bars, could I please just stop embarrassing them and leave?

Shockingly however, younger Koreans didn’t seem to care less about any of their elders and betters thought of the campaign. By April, there were 30 percent more visitors to brick-and-mortar stores in that age group than a year previously; of 20-24 year-olds specifically, a whopping 60 percent. Meanwhile, online customers in the 20s and 30s combined also increased by 60 percent.

(Staggering success stories like these are a major reason why Korea has the highest number of celebrity endorsements in the world. As is ignoring the 9 out of 10 times signing on expensive stars actually proves to be a complete waste of money.)

Which still doesn’t mean it was a good commercial. It wasn’t. But the next one, which came out on July 14, was. It refined the concept, presenting the perfect combination of the millennial dream of living in own’s one place in the heart of Seoul, of having the free time to luxuriate over the exquisite-looking grapes, and of having such a convenient fast delivery service for them available. And, lest I forget: that it was want-her or want-to-be-her Rosé showing us all of this too:

Which is why I’m so annoyed by the laziness of the two accompanying banner posters, which have since replaced those for the first commercial in stores (poor Yeo Jin-goo is nowhere to be seen):

This first one, ironically used as the YouTube thumbnail, is simply poorly executed: as it happens, I consider myself a more sensual person than most (just throwing that out there), but even I can’t picture anyone so enjoying the texture of grapes that they’d ever want to rub them against their face. But let’s say I do suspend my disbelief for a moment. Even then, I’m still not getting the feeling from this poster that Rosé was, say, really, really enjoying the grapes just a moment ago, but has suddenly just noticed me and is about to invite me to join. Instead, the poster simply shows what actually happened: she was instructed to put the grapes to her face, so she obliged. Not to pretend to be interested in them too, as she was asked and did so well in the commercial.

By all means, the grapes do add an aesthetically pleasing splash of green, and vaguely fit in with the headline of “As fresh as you see.” Her mesmerizing gaze back at the viewer? It quashes all doubts of why she’s a superstar. And perhaps—okay, I see it now—the taut, tight skin of the grapes is meant to vibe with Rosé’s own. Again, symbolizing that freshness concept. (But so too, illustrating the huge potential for any celebrity endorser to completely overshadow the advertised service or product.) But surely it was possible to do so without losing the sensuality of the original commercial?

Just see for yourself. Compare this first of two additional images Homeplus released on its Instagram on July 15, but neither of which seem to be displayed in stores. (Yes, I’ve visited four in the last two weeks to check, feverishly snapping away at Rosé; by now, the security staff have probably flagged me as a perverted samcheon fan.) This one isn’t perfect by any means, but it at least retains some of the sensuality of the commercial, by reminding consumers that delicious-looking grapes are best enjoyed by actually eating them. And again, even if making a link to her youthful skin was considered just as or even more important (because Korea), why not combine both motifs?

This next, much cuter and more playful Instagram one, is very difficult to dislike (notice a recurring theme?). But it too represents a big step away from the sensual concept of the commercial, and of the commercial before that as well. And yet, still it would have been a far better choice than the second poster actually chosen for the stores and homepage:

There’s three big reasons not to like it. No, really.

First, in the second, very aspirational TV commercial it’s ostensibly tied to, we were supposed to pretend Rosé was just like you and (much younger) me, only with a nicer apartment and more carefree lifestyle. Which worked. To a greater or lesser extent, you could still roll with that vibe in all of the other images with the grapes above too. Whereas this one just casually tosses that carefully crafted fantasy aside. As playing with the product by putting it on your head, combined with her looking not at you, but at a more important, separate person/photographer instead, instantly identifies her as a glamorous model or celebrity. Ergo, not at all like you or me.

Second, just in case I haven’t stressed it often enough: the whole concept of the entire campaign, best expressed in the second commercial, was all about Homeplus gratifying your senses. Being able to get your fresh fruit quickly through its new delivery service, then enjoying, perversely lingering on and luxuriating in its look, taste, smell, feel, and—if you try hard enough—sound too. There was a strongly implied erotic potential as well. But here? What I actually see when my raging alcoholism drives me to head out to my local store for a cheap bottle of whiskey? That would be placing a peach on your head. As in, Homeplus no longer cared what I think of how that peach looks, tastes, smells, and feels like, the whole ostensible reason for signing on its to new, trendy, one-hour delivery service in the first place (what, you too had forgotten this is what the campaign was selling?). Rather, the peach has become instead just a prop, a toy even, which ultimately could be replaced by just about anything Homeplus sells and still have the same effect. Say, even that toilet paper I eventually did choose.

So, being generous, at best it’s lazy. It’s unoriginal. You could say the peach on her head loosely matches the headline of (lit.) “Whenever, with no burden, lightly,” but it’s tenuous. More likely, the advertisers asked Rosé for that pose because again, it simply makes her look cute and carefree, campaign concept be damned. And also because third, finally, and more likely still, that’s just what advertisers do with young female models.

Allow A Web Essay on the Male Gaze, Fashion Advertising, and the Pose to explain:

“Look at these images. What do they suggest to you about these men? Do they seem silly?”

“What about these images?”

“Most viewers find the images of the men odd or laughable. But the images of the women seem charming and attractive…Why should it seem funny to see a picture of adult men striking a pose when the same pose seems normal or charming to us in pictures of adult women?”

Or, to conclude by going back to where we started: no matter how cute and charming Rosé may appear in the last poster, the campaign’s concepts of sensuality, luxury, and convenience are frequently confused by focusing on her looks, skin, and cute personality instead. Had they been the focus from the get-go, that would have been fine, and I wouldn’t have been annoyed at all.

I really do have better things to do with my time than write about this shit.

Instead, I’m reminded that it’s just so normal and unremarkable to infantilize grown women in ads, and that advertisers just can’t help themselves.

But why does women putting products on their head necessarily have that effect?

Because in addition to the aforementioned gender imbalance (which is the real issue; there’s absolutely nothing wrong with being cute), let me leave you with two pages from the classic Gender Advertisements by sociologist Erving Goffman, first produced the same year as me—1976. Sometimes, as you’ll see, it’s astounding to realize how little has changed in the 46 years since then.

Or, for that matter, the last 25:

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Another Attempted Sexual Assault by a Stalker Caught on CCTV

Estimated reading and viewing time: 6 minutes.

Two years after chilling CCTV footage showed a woman being stalked to her home, only escaping sexual assault by a hair’s breadth as her front door closed behind her on her would-be attacker, another case has just occurred in a different area of Seoul.

To my surprise, I’ve encountered no English-language news about it in the 3 weeks since the news broke. So, to compensate and raise greater awareness, I’ve translated the transcript of a YTN news report about it for you below. Following that, for context I’ve also included a chronological list of related news articles about stalking in Korea and recent law changes in the ‘Related Posts’ section:

[Exclusive] Another targeting of a woman on her way home… “He followed me all all the way to my front door!”

YTN, Wednesday June 15

Anchor:

새벽 시간대 한 남성이 홀로 걷는 여성을 뒤쫓아 집까지 따라 들어가려다 달아난 사건이 일어났습니다.

여성이 수상한 낌새를 눈치채지 못했다면 더 큰 범죄로 이어질 뻔한 상황이었는데요.

YTN이 관련 영상을 확보했습니다. 김혜린 기자의 단독 보도입니다.

During the early morning hours, a man followed after a woman walking home alone, ultimately running after her all the way to her home.

If she hadn’t sensed something suspicious was up, there’s no telling what might have happened.

YTN has gained a copy of the relevant security camera footage. Here is an exclusive report by reporter Kim Hye-rin.

[Reporter]

검은색 티셔츠를 입은 남성이 여성의 뒤를 바짝 쫓습니다.

곁눈질로 돌아봐도 아랑곳하지 않고 쫓아가는 남성.

두려움을 느낀 여성이 멈춰 서서 뒤를 돌아보자, 그제야 여성을 뒤쫓던 게 아니라는 듯 인근 건물로 향합니다.

여성이 다시 가던 길을 가자마자 이번엔 여성을 쫓아 전속력으로 달립니다.

여성이 사는 주택 대문까지 남성의 미행은 계속됐습니다.

[피해 여성 :골목길 시작되고 조금 더 걸어갔는데 그 남자가 진짜 저를 너무 바짝 쫓아오는 거예요.]

A man in a black t-shirt follows the women closely.

Even though he only ever seems to give her side-glances, he pursues her relentlessly.

When the woman, feeling scared, stops and turns around, he heads to a nearby building and acts as if he was not following her at all.

But as soon as she starts walking again and turns into another street he starts running after her.

In fact, he didn’t stop following her until she’d made it home.

[Female Victim: Once I walked into the alley I wanted to get away from him by walking a little further head, but he just kept following me closely.]

지난 6일 새벽 6시 반쯤, 남성은 서울 마포구 대흥역 개찰구에서 20대 여성 A 씨의 단독주택까지 도보로 10분 거리를 미행했습니다.

현관문을 열고 들어서는 순간 주택 대문을 넘어서는 남성을 발견한 A 씨.

현관문을 재빨리 닫은 뒤 경찰에 신고했지만, 사건 발생 열흘이 다 되도록 남성을 잡았단 소식은 없었습니다.

개찰구에서 교통카드를 찍은 명의자를 확인하는 데에 며칠이 걸린다는 경찰의 답변만 받았을 뿐입니다.

혹시나 남성이 다시 찾아오진 않을까 공포에 떨어야 했던 A 씨는 결국 정신과 상담까지 받았습니다.

[피해 여성 : 스트레스도 심하고 신경이 계속 곤두서 있고, 계속 긴장이 되어 있고…. 제 사건은 일주일이 넘도록 안 잡히고 있고. (경찰은) 영장을 두 번 받아야 해서 수일이 소요된다 이런 말씀을 하시는데 어제 답변을 받고 답답해서….]

The ordeal began at around 6:30am on Monday the 6th of June, when the man followed the female victim in her 20s for about 10 minutes from the ticket gate of Daeheung Station in Mapo-gu, Seoul to her detached house.

Once she made it to her home, he even climbed over(?)/went through(?) the front gate. The victim quickly closed her front door on him and reported the incident to the police, but there was no news until the man was arrested 10 days later.

Rather, after making the report, all the victim heard was that it would take a few days to check the station’s ticket gate records to determine which transportation card the man used and determine his identity.

(James—I think saying there was “no news” is slightly misleading, because as you’ll see below the victim was very much in communication with the police. Also, by no means would I ever default play Devil’s Advocate for them, but it’s not like they could *ignore* the legal requirement for two warrants before gaining access to those records, and in the screenshot of their texts with the victim below they do say they’ll notify her as soon as possible of any results of the investigation.)

Consequently, the victim, who had to remain in fear in the meantime that the stalker might come again, ultimately had to receive counseling.

[Victim: I’m under a lot of stress, my nerves are constantly on edge, and I’m still nervous. Nothing’s happened in my case in over a week. “Police: We have to get two warrants, which takes days.” Victim: The police told me this yesterday, which left me so frustrated.]

지난 2019년에는 서울 신림동 원룸에 사는 여성을 따라가 집에 침입하려 한 30대 남성이 붙잡히기도 했습니다.

이 남성은 원룸에는 들어가지 못했지만 공동 주택 현관문에 이미 들어온 상황이라 주거 침입죄가 적용됐습니다.

문제는 집에 침입해 강력 범죄가 발생하지 않는다면 범죄 의도만으론 강하게 처벌할 수 없다는 점입니다.

신림동 원룸 사건 역시 재판부조차 성폭력 의도를 의심했지만, 남성은 징역 1년의 처벌을 받는 데에 그쳤습니다.

[이은의 / 성폭력 전문 변호사 : 따라가서 문을 열려고 했던, 사실 의도야 뻔해 보이기는 하지만 그 의도를 단정하거나 입증할 수 없는 상황(이라 의도를 처벌하기는 어렵지만,) 강간을 하기 위해 따라갔는지는 정확히 알 수 없으나 침입을 하기가 쉬운 대상이기 때문에 그 사람을 따라간 거는 확실하잖아요.]

현실적으로 범죄 의도만 놓고 처벌을 강화하긴 어렵지만 최소한 주거 침입죄에 대해선 형량을 높여야 한다는 목소리가 나오고 있습니다.

YTN 김혜린입니다 (khr0809@ytn.co.kr).

In 2019, a man in his 30s was caught on CCTV trying to enter the one-room apartment of a women living in Sillim-dong, Seoul that he had been following.

Although he was unsuccessful, he was charged with trespass as he had already entered the apartment building itself.

(JamesHere, it is curious—well, startling really—that the news report does not mention that the stalker was only prosecuted in response to overwhelming public pressure, nor that it was the catalyst for a recent law change forcing more active responses by police. Either way, given that the most recent victim had to remain in fear of a repeat encounter for so long, and that the stalker will still only be charged with trespass at most, clearly still much more needs to be done.)

A problem with such offenders is that unless an actual break-in or other crime actually occurs, prosecution is difficult when based on suspected criminal intent alone.

Consequently, in the Sillim-dong case, the man was only sentenced to one year in prison despite the judges having strong suspicions that he intended to sexually assault the victim.

[Lee Eun-euo, a lawyer specializing in sexual assault cases: In the Sillim-dong case, the man had clearly determined the inebriated woman walking home alone to be an easy target, so the criminal intention was obvious. But in addition to being difficult to prosecute based on intention alone, it is unclear whether rape or robbery was the goal.]

Realistically, it remains difficult to strengthen punishment based on criminal intent alone. But there are voices that call for at least harsher sentences on trespassing to be made.

YTN Kim Hye-rin reporting (end).

Related Posts:

  • Raped, assaulted, nowhere to find help: Foreign women speak out about their experiences of sexual violence in Korea (14/01/2022, The Korea Times)
  • S. Korea will now immediately detain stalkers who threaten their victims (16/12/2021, The Hankyoreh)
  • Police again draw fire for inadequate response to stalking case (13/12/2021, Yonhap)
  • Stalking in Korea (01/12/2021, r/korea@reddit)
  • Daily reports of stalking sharply increase after implementation of anti-stalking law: police (18/11/2021, The Korea Herald)
  • Stalking perpetrators to face up to 5 years in jail under new law (21/11/2020, The Korea Herald)
  • New law strengthens punishment for stalkers, expands reach (21/10/2021, The Korea Herald)
  • 9 out of 10 stalking suspects go unpunished (24/04/2021, The Korea Herald)
  • Korean law 101 stalking and protective measures (14/10/2020, 안현주 변호사 Hyunjoo Ahn@YouTube)
  • Policeman arrested for housebreaking, attempted rape (18/10/2019, The Korea Times)
  • It’s attempted rape, not just trespassing: K-stalker in viral video gets charge changed as South Korean police bow to public outrage (31/05/2019, South China Morning Post)
  • Court to decide arrest of ‘Sillim-dong CCTV’ rape suspect (31/05/2019, The Korea Herald)
  • Stalking crimes rise with lax punishment (05/11/2018, The Korea Herald)
  • “Another day, another story on South Korean media portraying violence against women as if it’s something romantic or playful” (16/08/2018, Hawon Jung @allyjung)
  • “Cute Lines for Cute Girls”: Street Harassment Framed as Fun (02/02/2013)

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

When “How to Own the Room” is Really Just a Lesson in Male Privilege

‘People skills’ advice which ignores backgrounds only exposes the lie that what works for white cishet men automatically works for everyone else too

Estimated reading time: 7 minutes. Image source (cropped): Cottonbro @Pexels.

I have a confession to make: I sometimes watch a YouTube channel called Charisma on Command. But please don’t be fazed by the name—“The Game” it is not, and its videos on topics like networking and public speaking can benefit anyone. So selective is my viewing though, that I often forget just how centered on cishet men the channel really is. Which, to be clear, is absolutely not a bad thing. But it does indicate a strong potential for biased perspectives, as recently became evident to me through their May 2022 video “How to Command Respect If You’re Short” below:

I realize it may seem unfair to bring a critical feminist lens to a video that was likely only intended for men. But most of its tips still appear to apply regardless of sex, leaving viewers with the reasonable assumption that women are just as free to use them. Whereas in reality, there are a number of sexist obstacles in their way, to the extent it may actually be more prudent for many women not to use the tips at all.

So, paralleling a now infamous 2013 Quora piece in which the white author believed he was simply giving ‘lifehacking’ advice, but was ultimately providing more of a demonstration of how white privilege operates, let’s highlight three of those obstacles here, taking advantage of the opportunity offered by the video to show how male privilege works.

Image source (cropped): Cottonbro @Pexels.

All three are related to overall advice point “#2: Be a big presence” (3:04), starting with “Option 1: Be the loudest person in the room” (3:10). In the video, comedian Kevin Hart naturally makes that look very easy in his talk with male sports commentators. But for the vast majority of women in more mundane, less public professions who are, say, looking for more of a voice in work meetings? The unfortunate reality is that not only are they usually underrepresented in them, but they’re also generally expected to talk less than the male attendees too. So normal and routine can this feel to men and women alike, even attempts to achieve simple gender parity can raise shackles and accusations of female bias—let alone for a woman deliberately attempting to be “the loudest in the room.” Just see for yourself, through the many excellent points and links raised in a convenient recent Twitter thread posted by regular meghan 나영지 (@ruemcclammyhand):

Source: regular meghan 나영지 (@ruemcclammyhand)
Source: Michael Farrell (@mikefarrell); see here for the linked article at In These Times.
Source: CyberLuddite (@WispyNeckbeard); see here for the linked article at PBS.

As with all of the tips offered in the video, none of this context entirely precludes women from still taking them up. In this particular case for instance, I’m sure there’s much to be said for women “leaning in” and getting the attention they deserve, chauvinistic bosses’ and coworkers’ opinions be damned. (You tell me.) But the point remains that women face difficulties that men may not realize exist. So too with “Option 2: Use expansive hand gestures” (3:37) and—I regard them as the same really—“Option 3: Freely use neutral space” (4:24), which again ignore how strongly we’re all socialized against women doing either. As Niall Richardson sums up very well in Transgressive Bodies: Representations in Film and Popular Culture (2010, page 78):

…the question of “taking up space” is not the same when it transfers across the gender divide. From an early age women are taught to restrict their bodies and retreat while men are encouraged to dominate the space. Consider this vivid description from a Marge Piercy novel in which performers in a drama workshop are instructed by the teacher how to perform gender for the forthcoming play:

She demonstrated how men sat and how women sat on the subway, on benches. Men expanded into available space. They sprawled, or they sat with spread legs. They put their arms on the arms of chairs. They crossed their legs by putting a foot on the other knee. They dominated space expansively.

Women condensed. Women crossed their legs by putting one leg over the other and alongside. Women kept their elbows to their sides, taking up as little space as possible. They behaved as if it were their duty not to rub against, not to touch, not to bump a man. If contact occurred, the woman shrank back. If a woman bumped a man, he might choose to interpret it as a come-on. Women sat protectively, using elbows not to dominate space, not to mark territory, but to protect their soft tissues.

Another confession: actually, I only found Transgressive Bodies while (unsuccessfully) searching for a very similar page from Nancy Henley’s groundbreaking 1977 work, Body Politics: Power, Sex, and Nonverbal Communication, which frankly instantly came to mind when I saw the video title. For your interest, and because this classic deserves to be far better known, let me also include the following photos of pages 38-39:

Let me also pass on the first hit in my search, City Living: How Urban Spaces and Urban Dwellers Make One Another by Quill R. Kukla (2021, pages 261-262), who: shows how such micro-behaviours and norms extend to the macro; makes observations about the similar constraints on various races and classes; and indeed who goes on after the below to discuss that notorious Quora piece on white privilege:

A wide range of factors help determine who can access and participate in a purportedly shared space…. The color of our skin, our perceived gender identity, and our perceived class (regardless of our actual economic situation) all affect how we can move through and use space…. People whose bodies are read as female are trained from a young age to avoid streets at night, to travel in groups, and to adopt defensive and self-isolating bodily positions in order to avoid sexual attention from men (Young 1980). This training not only shapes their bodily movement through space, but prevents many social micro-interactions of the kind that make up city life; women cannot risk minor friendly passing interactions with men for fear that they will escalate.

For more on the macro, or more specifically how our transportation, streets, buildings, rooms, even the very chair you may be sitting on to read this may all be designed, built, or created under the assumption you’re a middle-aged cishet white man, I also highly recommend Feminist City: Claiming Space in a Man-made World by Leslie Kern (2020; my brief review here).*

*(Update: Published in 2021, “Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men” by Nadia Idle also sounds interesting.)
Image source: Yan Krukov @Pexels

Finally, for women to try “Option 4: Use platonic touch” (4:57) on men, they would not confront a sexist obstacle per se. More, a sexual reality: that cishet men, for good reason, are just wired to frequently misinterpret friendliness from women as sexual interest—let alone physical touch. But of course, there are issues with men using platonic touch on women too, which few men are going to start ignoring due to the video (although, confusedly, it does feature 2 male-female encounters among the dozen male-male ones).

And yet again a sexist obstacle emerges anyway. As most workplaces are male-dominated, especially as you move up the hierarchy and encounter figures you most need to impress, simple numbers ensure that men are far more likely to have opportunities to try this tactic on other men than women will on other women.

Or do they? I have a final confession to make: I am not the most ambitious of Charisma on Command subscribers, having very, very limited opportunities to use any of their tips in my own career. I have obvious limits in placing myself in working women’s shoes too. So, if I’ve dropped the ball asking myself what it might be like for women applying this video’s tips, please let me know. But either way, there will always be value in having such conversations about whether ‘universal’ tips genuinely apply to non cishet white men, and I look forward to continuing this one with you in the comments below, or on Facebook or Twitter!

RELATED POSTS

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

June Book Club Meeting: “Korean Teachers” by Seo Su-Jin, Thursday June 30, 7pm

Estimated reading time: 3 minutes

The semester is finally winding down, I’m finding free time to research and write, and I’m happy to announce that I will have new posts for you very soon (thank you for your patience!). But in the meantime, great minds continue to think and…er, read alike, which brings me to this month’s book: Korean Teachers by Seo Su-Jin (Harriet Press, Aladin, Amazon), first published in Korean in 2020 and then in English in March this year. In short, it’s a quick, very readable, and very contemporary book about four Korean teachers in a Seoul university, which anyone who’s ever worked a Korean hagwon, school, or university will instantly be able to relate to, as well as students of Korean too. But as the synopsis from the publisher Harriet Press explains, really it’s about much more than that:

Winner of the Hankyoreh Literature Award, Seo Su-jin’s debut novel follows four Korean language lecturers at Seoul’s prestigious H University over the course of an academic year. Readers will spend one season with each of the four protagonists—Seon-yi in the spring, Mi-ju in the summer, Ga-eun in the autumn, and Han-hee in the winter—getting a close glimpse into the challenges and joys of sharing a new language and culture with students from abroad.

As readers delve into the story of each woman and the unique paths they have chosen to become a Korean lecturer, they watch Seon-yi, Mi-ju, Ga-eun, and Han-hee deal with a myriad of social and ethical challenges that accompany their job and their personal lives. From asserting themselves as modern-day career women braving sexism from both students and coworkers, to the shocking revelation that students, too, are treated unfairly as some are deemed to be more ‘desirable’ than others by H University. Some of the teachers had to bow to these pressures, but what fate would befall those who fought against the grain? Each of these women must ultimately find her place as a conduit between her students and an increasingly multicultural Korean society.

Praised as a novel that questions why highly educated women are still facing the formidable hurdle of ‘becoming somebody’ in Korean society, Korean Teachers is gratifyingly piquant as it skillfully peeks into the lives of contemporary women and how they challenge the societal norm where gender discrimination is ever so prevalent.

For further information, both about the book and more about the reality of conditions for Korean university teachers, please also check out this author interview in the Korea Times and this dedicated Reddit thread.

If you’re interested in attending, please contact me via email, or leave a comment below (only I will be able to see your email address). I will contact you to confirm, and will include you in the club reminder email with the Zoom link a few days before the event.

Finally, below is a SPOILER FILLED list of suggested discussion topics and questions that we use to loosely structure meetings. But the meetings are still very small and informal really, and, to help me ensure they’re as safe a space as possible, there’s a limit of 12 participants including myself. So please get in touch early to ensure your place (and give you time to read the book!).

See you on Zoom!

Update: With many parallels to the issues for Korean teachers raised in the book, the Yonsei’s Korean Language Institute Union is currently in the second year of its dispute with Yonsei University.

Update 2: For the July 28 meeting, we’ve chosen Violets by Kyung-sook Shin (2001, trans. 2022). A separate announcement will be made later, but in the meantime please enjoy these reviews from The Guardian and Books and Bao:

♥♥♥

General Questions/Thoughts

  • Anyone who’s ever worked a Korean hagwon, school, or university will instantly relate to the teachers’ many complaints about their management, bureaucracy, and students. Do you have any similar experiences to share?
  • How about similar experiences as a Korean language student?
  • The teachers in the book all have different opinions on the appropriate levels of how social to be with students, how difficult to make their courses, and what the students’ needs are. Which teacher’s opinions are most like your own?
  • Did anyone else find the romanized Korean words pretty difficult to follow at times? I wish the original Hangul had also been included alongside them, and am frustrated that so few translations of Korean works provide these!

Spring Semester—Seon-yi

  • If you were a teacher, what would you do if you discovered that your adult students were surreptitiously taking (appearance focused, but non-sexual) pictures of you at your workplace and uploading them to social media?
  • Obviously, Seon-yi is very upset that Quan is ultimately going to be deported, losing all the considerable money he and his wife Phuong invested in coming to Korea. It also results in a mass exodus of Vietnamese students, for which she is unfairly blamed. Should she have handled it differently? Could she have handled it differently, seeing as, ironically, she was the only victim among the teachers who didn’t file a police report?

Summer Semester—Mi-ju

  • Have you, or someone you know, made a similarly egregious case of misgendering someone? What happened and what were the consequences?
  • How could Mi-ju have avoided her own mistake?
  • In Korea, my students invariably struggle with my attempts to use even the most basic sexuality and gender-inclusive language in the classroom, and would much prefer I stuck to simply he/she and assuming everyone is heterosexual (admittedly, most of my students are low-level; by no means is their reluctance necessarily due to ignorance or homophobia). What have been your own experiences with using such language in Korea, or indeed in any country where little thought is given to political correctness, let alone preferred pronouns?

Autumn Semester—Ga-eun

  • I liked the point about Ga-eun being popular with the students partially because she teaches low-level classes—whereas as you advance, progress becomes much more difficult and frustrating, and this gets reflected in lower student evaluations for those trying to teach you more difficult stuff. This is reflected in my own evaluations!
  • Are there points where Ga-eun is too accommodating of Tanya’s depression? Which sounds cold, so let me rephrase it: are there instances where accommodating Tanya’s mental health needs ultimately defeats the purpose of her attending the classes at all? To further explain: in a “Korean Gender” summer school course I taught once, I required students to give a presentation, having learned from my own favorite lecturer 20 years earlier that being able to give presentations is a much more useful and necessary skill than writing essays, and that gaining confidence in public speaking, does, well, ultimately require actually speaking in public at some point. Then I was confronted with a student who was able to give a perfectly fine presentation, but only to me alone—which placed me in quite a dilemma.
  • What do you think of Hye-seon’s method of warning Ga-eun of the possible consequences of her illicit relationship with Yuto? Seeing as it shocks her into quitting her job, then I’m guessing not very highly. But how would you have handled it instead?

Winter Semester—Han-hee

  • I respected Han-hee’s realism in this story, her having no illusions about the chances of taking up comfortable university positions in England after her English husband Jacob’s absence from academia for four years. Ironically then, the notion of a PhD holder settling for teaching at a kindergarten, one of the standard, entry level ESL jobs for foreigners in Korea which most do straight after graduating, felt anything but realistic.
  • Were the problems with her physical health ultimately her own fault? How badly did she need to continue working in the late stages of her pregnancy? Certainly, it seems clear that she wouldn’t have been hired at H University again, which is why she wanted to prove how essential she was. But would getting a similar job elsewhere later, at a commensurate or slightly lower pay and level, really have been that difficult? Or am I completely underestimating the sexism and difficulties faced by mothers hoping to return to the workforce?
  • I admired Han-hee’s grit too, in resolving to wait for years if necessary for the sake of justice. But in light of what happens at H University in the next story, do you think in the end she will give up and move to the UK with Jacob?

Short-Term Winter CourseSeon-yi

  • Did anyone else cringe at how immature the international students sounded, finding them more like high-school children than adults?
  • Do you think that, again, Seon-yi will be made a scapegoat, in this case by both H University and the media?

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

May Book Club Meeting: “I’m Waiting for You: And Other Stories” by Kim Bo-young, Thursday May 26, 7pm

Estimated reading time: 3 minutes.

For this month’s meeting, we’re covering I’m Waiting for You and Other Stories by SF giant Kim Bo-Young (2021), translated by Sung Ryu and Sophie Bowman. As described by Amazon:

Two worlds, four stories, infinite possibilities 

In “I’m Waiting for You” and “On My Way,” an engaged couple coordinate their separate missions to distant corners of the galaxy to ensure—through relativity—they can arrive back on Earth simultaneously to make it down the aisle. But small incidents wreak havoc on space and time, driving their wedding date further away. As centuries on Earth pass and the land and climate change, one thing is constant: the desire of the lovers to be together. In two separate yet linked stories, Kim Bo-Young cleverly demonstrate the idea love that is timeless and hope springs eternal, despite seemingly insurmountable challenges and the deepest despair.

In “The Prophet of Corruption” and “That One Life,” humanity is viewed through the eyes of its creators: godlike beings for which everything on Earth—from the richest woman to a speck of dirt—is an extension of their will. When one of the creations questions the righteousness of this arrangement, it is deemed a perversion—a disease—that must be excised and cured. Yet the Prophet Naban, whose “child” is rebelling, isn’t sure the rebellion is bad. What if that which is considered criminal is instead the natural order—and those who condemn it corrupt? Exploring the dichotomy between the philosophical and the corporeal, Kim ponders the fate of free-will, as she considers the most basic of questions: who am I?

For further reviews, please see Locus, Asia Media, London Korea Links (who advises against the audio version), and, of course, Books and Bao (from 1:52 if the video doesn’t automatically start there):

If you’re interested in attending, please contact me via email, or leave a comment below (only I will be able to see your email address). I will contact you to confirm, and will include you in the club email a few days before the event with a list of suggested discussion topics and questions that we use to loosely structure meetings. But the meetings are still very small and informal really, and, to help me ensure they’re as safe a space as possible, there’s a limit of 12 participants including myself. So please get in touch early to ensure your place (and give you time to read the book!).

See you on Zoom!

(Apologies for the very short notice this month BTW! Meanwhile, the book choice for the next month’s meeting, to be held on Thursday June 30, will be “Korean Teachers” by Seo Su-jin)

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Recent Studies Show it’s Hands-On Fathers That Have More Children, NOT Fictitious Alpha Males. The Implications for Raising Birthrates are Clear.

One recent study demonstrates the more of their fair share of housework and childcare fathers do, the more children they’ll probably have; another, the many entrenched workplace and social welfare practices that prevent Korean men from doing so. Loudly challenging the stereotypes and gender norms that discourage them, however, should be a no-brainer for policymakers.

Estimated reading time: 11 minutes. Photo by Annushka Ahuja from Pexels.

A lot of things have to come together, for a successful dating, sex, or family life.

Sadly, those combinations elude most young South Koreans. Which is not to say you won’t still see plenty of couples out on dates in this warm weather, popping into love hotels, or families out for a stroll. But when you do, as @publiusterence points out in this insightful Twitter thread, notice also their expensive haircuts, clothes, smartphones, handbags, watches, strollers, and cars. Then you realize: some of the very best things about being human, which the vast majority of us deeply, instinctively aspire towards, are simply “becoming a privilege for the middle class and above.”

No wonder everyone else is so angry.

There are a host of familiar, intractable reasons for this increasing bifurcation of Korean life. Too familiar, really. Who amongst you hasn’t already read how the economy in Korea is so polarized for instance, that singles say they simply lack the time and money to go on dates or have sex, let alone ever getting married and owning a home? Or how heavily the importance and costs of education (PDF) weigh on the decision to have children? Which only married people can even ponder really, so daunting remain the stigmatization and legal problems suffered by single mothers, as well as the strong taboos against having children if the parents have no intention to marry?

Is it any surprise that on the day of writing, a poll revealed that over half of 20-somethings don’t plan to have children after marriage?

And so depressingly on.

Photo by Alex Green from Pexels

Yet some of those reasons may also feel familiar, and personally and painfully so, because you’re in a similar position yourself—only you’re not in Korea. Which further begs the questions: to what extent are Korea’s own cultural and gender norms responsible for Korea’s world-low birthrate? Or, are they simply due to late-stage capitalism? How to tease the effects of each apart?

Such inquiries slide easily into a longstanding, ongoing sociological debate known as “convergence vs. divergence,” over whether the demands of capitalism force societies to adapt economically inefficient social, cultural, and gender norms as they develop, thereby making advanced capitalist societies resemble each other more over time, or whether some norms will endure regardless. Which is what makes the following graph, spreading rapidly on Korean Twitter, so interesting:

Source: Figure 16, “The Economics of Fertility: A New Era,” p. 32. Note that “Men” should more accurately say “Fathers.”

From the April 2022 “The Economics of Fertility: A New Era” by Matthias Doepke, Anne Hannusch, Fabian Kindermann, and Mich`ele Tertilt, a manuscript in preparation for the upcoming Handbook of Family Economics, unfortunately Korea is little mentioned specifically in the 129 page (but still fascinating) document. However, one of two potential takeaways is the seeming endurance and overwhelming influence of Korean cultural and gender norms. The dominant narrative projected by English-language commentators on Korean society after all, not least by myself, is that Korea remains a fundamentally sexist society. As BBC journalist Simon Maybin puts it in his August 2018 article, “Why I Never Want Babies,” with an iconic quote on this issue which I’ve often said myself (but am relieved to now have a much more reliable source for!):

A culture of hard work, long hours and dedication to one’s job are often credited for South Korea’s remarkable transformation over the last 50 years, from developing country to one of the world’s biggest economies.

But Yun-hwa says the role women played in this transformation often seems to be overlooked.

“The economic success of Korea also very much depended on the low-wage factory workers, which were mostly female,” she says.

“And also the care service that women had to provide in the family in order for men to go out and just focus on work.”

Now women are increasingly doing jobs previously done by men – in management and the professions. But despite these rapid social and economic changes, attitudes to gender have been slow to shift.

“In this country, women are expected to be the cheerleaders of the men,” says Yun-hwa.

Korean Sociological Image #92: Patriotic Marketing Through Sexual Objectification, Part 1

More than that, she says, there’s a tendency for married women to take the role of care-provider in the families they marry into.

“There’s a lot of instances when even if a woman has a job, when she marries and has children, the child-rearing part is almost completely her responsibility,” she says. “And she’s also asked to take care of her in-laws if they get sick.”

The average South Korean man spends 45 minutes a day on unpaid work like childcare, according to figures from the OECD, while women spend five times that.

“My personality isn’t fit for that sort of supportive role,” says Yun-hwa. “I’m busy with my own life.”

Also, for your interest, and because far more people need to be aware of Kaku Sechiyama’s excellent book, Patriarchy in East Asia: A Comparative Sociology of Gender (2015), here is his summary (p. 164) of Korean surveys from a decade earlier. As a reviewer noted, “it is in Korea (South and North) where motherhood is most pronounced, as is a household division of labor by gender”:

However, @publiusterence’s example also suggests looking beyond the headlines, as well as our preconceived stereotypes. For in addition to demonstrating that even in the progressive, supposed feminist utopias of Scandinavian countries, fathers still only do a third of the housework and childcare as mothers, a second, slightly contradictory potential takeaway is that regardless of the country, having fathers pull their weight more will invariably increase the fertility rate.

Source: Figure 16, “The Economics of Fertility: A New Era,” p. 32. Note that “Men” should more accurately say “Fathers.”

Does that make it also a potential point of convergence between capitalist societies? Admittedly, to posit it as such may seem misguided, as considering childcare and housework to be primarily mothers’ responsibilities is the very definition of a gender norm in itself. But the alternative, writing off all Korean fathers as simply lazy and sexist, is not exactly fair. Nor does it offer much in the way of solutions.

Instead, surely it is more helpful to point out the many structural factors that prevent Korean fathers from doing more work at home (whether they actually want to or not), as well as to point out practical steps that can overcome those.

Addressing the elephant in room first however, that last—let alone this post’s title—is not meant to imply that Korean policymakers aren’t already well aware of those many structural factors. Also, that they defy easy fixing, simply by virtue of not having already been done so. For an excellent summary of them, I recommend the second recent study, “Revisiting the Gender Revolution: Time on Paid Work, Domestic Work, and Total Work in East Asian and Western Societies 1985–2016” by Man-Yee Kan, Muzhi Zhou, Kamila Kolpashnikova, Ekaterina Hertog, Shohei Yoda, and Jiweon Jun in Gender & Society released just a month before that graph. Some highlights (my emphases):

Since the 2010s, the Korean government has introduced a series of family policies such as paid parental leaves, subsidized childcare services, and flexible working to help women and men to balance work and life. Public and social expenditure in Korea increased from five percent in 1990 to ten percent in 2012, but the figures were lower than the OECD average. Yet some scholars have classified the welfare regimes in Korea and Japan as [our “Conservative” type], given the fact that the governments in these countries work closely with businesses and corporations in providing social insurance and pension schemes; the result is a high degree of stratification among occupations and between the employed and the non-employed.

The reason for this was the Asian Financial Crisis of 1997, after which Korea underwent a revolutionary shift from having the most job for life, male breadwinner, “salarymen” in the world to having the most part-time and irregular workers in the OECD, as well as having one of the highest rates of self-employment. The important distinction is that those fortunate enough to secure “regular” jobs in large corporations make much more money and have far more fringe benefits than everyone else (hence all that money spent on children’s education; going to the right schools and universities is a must to secure such jobs). Also, as you can imagine, women make up most of the irregular workers.

Photo by Ketut Subiyanto from Pexels.

Continuing:

Our findings suggest that cultural norms interact with institutional contexts to affect the gender convergence in time use, and gender relations might settle at differing levels of egalitarianism. Furthermore, policies relying on family ties and women’s traditional gender responsibility for care provision, as in the case of Japan, Korea, and Southern European countries, will hinder progress in gender equality.

And today I learned:

In Japan and Korea, the gender gaps in paid and unpaid work time are large but the gap in total work time is relatively small; the gender convergence in paid and unpaid work time has been extremely slow and has even stalled.

Source: @BreeNewsome

Finally:

These findings reveal that policies relying on families as a key source of care provision, including those of Southern European countries, Japan, and Korea, prevent women from increasing labor market work and reducing their share of domestic labor. In addition, the persistently long work hours in Japan and Korea have created barriers for men to committing time in domestic work.

And yet, even if you can’t change the long working hours, the universal male military conscription, the general homosociality of Korean life, and so depressingly on overnight, something that can be put in motion is a clear, explicit, widespread government campaign at raising awareness about that graph, following by loud, well-publicized efforts at removing the outdated gender roles and stereotypes from our daily lives that sustain them.

This may sound somewhat naive, and certainly isn’t a magic bullet. Of course, various initiatives of this nature have already been going on for decades too. However, deepening them and enlarging their scope would be still relatively cheap, and uncontroversial. Moreover, given the direct correlation between fathers’ share of housework and childcare to the birthrate, what’s to lose for governments that have already spent billions on trying to raise the latter, to little effect?

Indeed, if as a selection of books recently reviewed in the Atlantic show, “social and political shifts are usually the result of sustained, unseen work,” then there is still far more that needs to be done before those shifts become visible:

Source: Wikitree via Naver.

For instance, when translating foreign language programs and films into Korean subtitles, government-television broadcasters shouldn’t be allowed to depict women usually using honorific speech (존댓말) to men and men usually informal language (반말) to women, an extremely common practice that is done regardless of the status of the characters and despite no such distinctions being made in the original language. (It was even done in The Return of Superman to BBC Dad and his wife here in Busan.) Likewise, private broadcasters who do should also be named and shamed.

In case it’s not immediately clear why, pop culture gatekeepers’ dogged determination in making sure that one sex is always portrayed as higher status than the other, is not exactly a good basis upon which to discuss a more egalitarian division of home responsibilities. A clear commitment by policymakers to do away with this practice then, would surely be helpful. Likewise, and finally, also a commitment to use gender neutral terms concerning childcare and housework standard practice for all government departments’ communications with the public. Because again, what possible harm could it do?

Source: YouTube.

I’ve written about this before, most recently in 2019 about a new term for stroller that removes the notion that it’s a mother that should be pushing it. Sadly however, I’ve yet to encounter that new term personally, as An Hyae-min also laments in their April 24 “Mabu News” column for SBS News. Some excerpts to finish with:

우리나라의 성차별 언어는 얼마나 될까요? 한국어는 독일어와 프랑스어처럼 성별이 박혀있는 언어보다는 상대적으로 성중립적이기 쉬운 언어 구조를 가지고 있습니다. 하지만 그럼에도 불구하고 한국어 곳곳에서 성차별적 언어를 어렵지 않게 발견할 수 있어요. 2018년 여성가족부가 조사한 <일상 속 성차별 언어 표현 현황 연구> 결과를 보면, 성차별 언어 표현을 한 번이라도 접해본 사람의 비율은 응답자의 90%가 넘는 수치를 기록했습니다. 특히 성역할에 관한 차별 표현이 91.1%로 가장 많았어요. 여성을 지칭할 때만 ‘여’ 자를 따로 붙이는 ‘여배우’, ‘여의사’, ‘여경’ 같은 단어들이 그런 예가 되겠죠.

“How sexist is the Korean language? Actually, Korean tends to be relatively gender-neutral compared to gender-studded languages ​​like German and French. Yet despite this, you can easily find many sexist terms in Korean. According to the results of a study conducted by the Ministry of Gender Equality and Family in 2018 on the status of sexist language expression in daily life, the proportion of people who have encountered sexist language at least once a day was recorded by more than 90% of the respondents. In particular, the expression of discrimination regarding gender roles was the highest at 91.1%. Examples of such words would be ‘actress’, ‘female doctor’, and ‘female police officer’, where the reference to the person’s sex is used only when referring to women who perform those roles [not the ‘default’ of men who do].” (Source, right: Geoffrey Fairchild; CC BY 2.0)

가족 호칭에서도 남편 쪽의 친척에게는 ‘도련님’, ‘아가씨’로 높여 부르지만 아내 쪽은 ‘처남’, ‘처제’로 부르고 있죠. 남성과 여성을 병렬적으로 배치할 경우에 ‘남녀노소’, ‘아들딸’, ‘남녀공학’ 등 남성이 먼저 위치하지만 비하하는 표현을 사용할 땐 ‘연놈’과 같이 여성을 지칭하는 말이 먼저 오기도 하고요. 심지어 여성이 앞에 와 있는 Ladies and Gentlemen을 ‘신사숙녀 여러분’으로 뒤바꿔 번역하기도 하죠.

“Even in family titles, relatives on the husband’s side are called ‘bachelor’ and ‘agassi/unmarried woman‘, but on the wife’s side they are called ‘brother-in-law’ and ‘sister-in-law’. Also, when men and women are placed in parallel in a neutral term, men are mentioned first, such as in ‘man and woman’, ‘son and daughter’, and ‘co-education’—even the English ‘Ladies and Gentlemen’ is reversed in Korean. But when using derogatory combined expressions, words referring to the women come first, such as in ‘Yeonnom.'”

● 유모차 → 유아차
: 여성(母)만 포함되어있는 단어로 평등육아 개념과 맞지 않음. 아이가 중심이 되는 유아차가 성중립 언어라고 할 수 있음.

● 스포츠맨십 → 스포츠정신
: 스포츠를 하는 누구나 가져야 하는 스포츠정신에 남성(man)만 포함되어있는 단어는 성평등에 어긋남.

● 자매결연 → 상호결연
: 상호 간의 관계 형성의 사회적 의미를 ‘자매’라는 여성적 관계로 표현. 여성에 대한 인격적 편향성을 높일 수 있다는 점에서 차별적 표현

● Stroller → Baby Car: A word that contains only women (母) does not fit the concept of equal parenting. A child-centered infant car can be said to be a gender-neutral language.

● Sportsmanship → Sports spirit : A word that contains only men in the spirit of sports that everyone who plays sports should have is against gender equality.

● Sisterhood relationship → Mutual relationship : Expressing the social meaning of mutual relationship formation as a feminine relationship called ‘sister’. Discriminatory expression in that it can increase personal bias toward women

이러한 성차별적 표현을 바꾸기 위한 노력은 곳곳에서 보입니다. 위에 정리해 둔 건 서울시 여성가족재단에서 2018년부터 진행하고 있는 성평등 언어 사전의 일부 내용들이에요. 서울시에선 시민들과 함께 성중립 언어 개선안을 만들어서 공표하고 있죠. 국립국어원에서는 가족 호칭에 대해서 아내 쪽 친척을 남편 쪽 친척의 호칭처럼 ~님으로 부르는 방식을 권고하기도 했어요.

“Efforts to change these sexist expressions are everywhere. Listed above are some of the contents of the Gender Equality Language Dictionary, which the Seoul Gender Equality and Family Foundation has been running since 2018. The Seoul Metropolitan Government is working with citizens to create and announce a gender-neutral language improvement plan. The National Institute of the Korean Language also recommended that relatives on the wife’s side be called with the honorific ‘nim’, just like relatives on the husband’s side.”

가장 보수적인 언어가 통용되는 법령 용어에서도 성차별적 언어 표현을 성중립 언어로 대체하고 있습니다. 법 조문에는 여전히 ‘미망인’과 같이 성차별적 표현이 있거든요. 이를 바꿔보려고 한국법제연구원이 법률을 전수 조사해서 차별 언어를 검토하기도 했습니다. 지난달엔 법무부 디지털 성범죄 전문위원회에서 ‘성적 수치심’이라는 단어를 성 중립적 용어로 변경하라고 권고한 일도 있었고요.

“Even in statutory terminology, which is used in the most conservative languages, sexist language is being replaced by gender-neutral language. There are still sexist expressions such as ‘widow’ in the law. To change this, the Korea Legislative Research Institute conducted a full investigation of the law to examine the language of discrimination. Last month, the Ministry of Justice’s Digital Sex Crimes Committee recommended that the word ‘sexual shame’ be changed to a gender-neutral term.”

Korean Sociological Image #61: Stereotypical Gender Roles in Pororo

RELATED POSTS

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

How Korean Celebrity, Gender, and Advertising Intersect—Some Quick Key Points

Estimated reading time: 7 minutes.

But first, let me extend my warm thanks to Professor CedarBough Saeji (a.k.a. @TheKpopProf) for her invitation to talk on this topic to her class last week. Next, to her students also for their many interesting questions and observations, given to me both in person and as they live-tweeted the event!

As there were too many tweets to respond to individually afterwards however, and because most were related to some key points I’d ended up having to rush over because I’d wasted far too much time showing videos of time constraints, I decided to clarify them in a long thread instead. Please click to read, and, because the more in the discussion the merrier, please feel free to respond yourself, either on Twitter or in the comments section below.

Finally, seeing as we’re on the subject of talks, let me also remind everyone that if you too would like me to give one to your own class or organization, whether in person or via Zoom, then I’ll probably jump at the chance if our schedules work out. So please get in touch! :)

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

April Book Club Meeting: “Shoko’s Smile: Stories” by Choi Eun-young, Thursday April 28th, 7pm

Estimated reading time: 2 minutes.

Don’t you just hate it when that happens?

The moment I choose the acclaimed Shoko’s Smile for April’s bookclub meeting on Thursday the 28th, I learn that author Choi Eun-young and translator Sung Ryu will be giving a live virtual talk at the Korean Literature Night the night before!

Time may be of the essence though—a note on the signup page says there’s a deadline of April 10 to register. While that may actually just be referring to entering the draw to win a free copy of the book, and indeed a moment ago I was still able to register to attend, if you also want to do so I recommend registering as soon as possible just in case.

But I still recommend attending our own meeting too of course!

If you’re interested, please contact me via email, or leave a comment below (only I will be able to see your email address), and I will contact you a week or so before the event. To keep the meetings remain small and informal, and to help me ensure they’re as safe a space as possible, there’s a limit of 12 participants including myself, so please get in touch early to ensure your place (and give you time to order and read the book!).

See you on Zoom!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Two Ads With the Same Female Model, for the Same Kind of Product. Spot the Differences in the One Aimed at Men.

Needless objectification, and a power trip from being called Oppa. WHY do advertisers assume cishet men genuinely prefer these?

Estimated reading time: 7 minutes. In case of any lingering doubts that it’s the same model, check out the wisps of hair on her right.

“You’re a man in his 40s, aren’t you?” reads the offending ad’s headline. Ouch. I scroll social media for the dopamine hits thank you very much, not to be reminded of how much my knees hurt.

I also really, really don’t like being pegged as someone who’d prefer to see a woman’s body without her face either. But it’s what the ad says which is more repugnant, so let’s address that first.

The product being advertised is a diet supplement. (Yes, I thought it was for something to help with “men’s stamina” too.) At the top, the text about it extols, “I only took a packet a day and it took care of everything. I levelled up from being called an uncle to an oppa! These days, it’s time for men to take care of their diets too!”. Then, the headline next to the model, “You’re a man in his 40s, aren’t you?” and “We will ensure you’ll never be called ajeossi again!”

I’m not judging the implied huge age gap with the model. One sex being used to sell products to another will always be a thing too, however absurd it feels in this particular case. What I do have a beef with, is encouraging myself and my fellow ajeossis to crave being calling Oppa by women, especially those like her who are much younger than ourselves.

Although we’d like to pretend it really wasn’t all that long ago we were dancing to Wax‘s classic in nightclubs in our 20s, when the word had more innocent and romantic connotations, really we know most women now find the word distasteful at best. We also know they especially resent how all too many older male colleagues, acquaintances, friends, and bosses, taking advantage of their male privilege, will sometimes demand they perform infantilizing aegyo to them at company dinners and so on—which will invariably include demands to call them Oppa.

The men who still ask women to do so regardless then, only to claim it was just harmless fun later, are being completely disingenuous. The only reason any man does so in 2022 is to get his ego boosted, and to put the younger women being asked in their place. Behavior which whoever at Sery Box and/or enigmatic shopping site 형만믿어 responsible for the ad would know full well, and absolutely shouldn’t be encouraging.

Source: Kakao.

To give a recent for instance, in a surreal scene from an episode of the Omniscient Interfering View talkshow in February last year, veteran, internationally acclaimed actor Moon So-ri calmly explained she didn’t call her four year-older husband Oppa because its cute connotations made the woman using it seem childish, whereas she wanted a relationship of equals. One male panelist’s tactless, boorish response to her thoughtful comments? To ask her to call him Oppa instead. When she refused, he demanded a flustered young K-pop star do so in Moon’s place, ultimately forcing Moon to cover for her to save her further embarrassment.

The top tweet: “Actor Moon So-ri explained the gender politics of the word in an easy-to-understand and non-accusatory manner. He was just such a typical sexist han-nam though, with no intention of listening to or trying to understand her whatsoever.”

On top of all that, the model is headless. No pun intended.

While having bodies or their various parts presented in isolation isn’t inherently bad in itself, and is a practice that people rightfully tend to judge in context, the cumulative effect on the people it’s usually done to day in day out—e.g, women overwhelmingly more than men, and obese people in news reports about them—is to dehumanize them in the minds of observers, even if they belong to the group being objectified themselves. It’s also been demonstrated that if my fellow ajeossis and I consider a woman attractive, we’d also be much more likely to respond to her returning our gaze instead. The implied enthusiastic consent to our interest through a wide smile can be a pretty big deal too.

All of which begs the question of why, if Sery Box and/or 형만믿어 clearly had access to the same stock photos of the same model that Centheal and/or 하태핫태 responsible for the left ad had, did they not also select one with her smiling face?

I’m no photographer or graphic designer, but I refuse to believe there’s anything particularly significant in terms of aesthetics or layout that would compel the choice they did make. Even just raising the bottom of the image just enough to show a smile would have made a big difference.

I’m overanalyzing, I know. Numerous surveys have revealed that Korean internet ads in particular have gotten distinctly smuttier over the past decade, and the Oppa ad is really nothing special in that regard. Less a patriarchal conspiracy, than simple laziness.

Yet there’s something to the juxtaposition nonetheless.

But if you could please bear with me a just a moment longer before elaborating, there remains the task of confirming the gender divide in the two ads first. So again, the offending one is indeed explicitly aimed at men, and the link it takes you to only features two images of a woman—Kim Tae-hee—among the many more of main celebrity endorser Lee Jung-jae, as well as numerous images of muscled men. Most of Sery Box‘s products are actually aimed at women however, and feature Kim Tae-hee and various other female celebrities (with absolutely no men) in their advertising on their various webpages for those.

During rush hour, when men are glued to Facebook on their phones, Korean shopping mall target men with ads like these. The logic being, the images on the left will get their attention, even though they’re not interested in actually buying women’s clothes. Then, when they invariably look away, the next things they will see are the ads for products they will be interested in buying on the right. Image source: The PR News.

In contrast, the left ad (now below) is advertising a fortified extract of garcinia cambogia (가르시니아 캄보지아 추출물) sold by Centheal. Although there’s nothing on their website to explicitly indicate they’re targeting it only at women, only female models are featured, and the logo on the packaging has a woman’s waist incorporated into it. There’s also a “WomaNature” mentioned, although I’ve been unable to pin down what that refers to. Meanwhile, the screenshot actually being saved by me in February 2021, just before the Korean New Year, the text at the top reads “With Seollal approaching, let’s enjoy holiday food with worrying about it.” Then, next to the model, “This Seollal, don’t become like one of those people who’s put on weight from staying indoors all day due to Covid. Instead, take care of your body [even] while eating all that [holiday] food. [Take advantage of this] half-price discount event to celebrate the holiday.”

Finally, let me post the other ad again for the sake of that juxtaposition:

I’m writing here today because personally, seeing them together, I was instantly reminded of a surreal experience I had in 2010, when I innocently switched tabs between Elle Korea‘s photoshoot of Lee Hyori, and then MSN Korea’s article about it (which I’ve presented in GIF form below). Someone at the latter, an ostensible news site, had apparently found the body of then Korea’s biggest sex symbol inadequate:

That particular juxtaposition sparked the beginnings of my own learning journey over the next decade about Korea’s many, many problems with female body-image. Whereas writing about this more recent pairing, has forced me to think deeply about, first, the modern connotations of the word Oppa, which frankly I wasn’t originally going to mention at all (I wasn’t joking about my intense dislike of cishet men being pigeonholed as preferring headless women); and second, what other baggage from my formative years in Korea I absolutely need to jettison over the next decade if I want to continue my quest to properly understand Korean misogyny—which “Call me Oppa” ultimately is.

I hope you too find what’s revealed by the juxtaposition featured today, just as telling and motivating to learn more about as I have.

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

If She’s Got Bette Davis Eyes…

…Science says she’d be foolish not to take advantage of them.

“Eyebrows have a huge impact on the impression you make”? Estimated reading and viewing time: 5 minutes

This image is from the back of a beauty parlor’s standee. The front, which I saw first, likewise featured an attractive woman. But that woman? I didn’t give her a second thought as I approached the parlor. There was nothing to make her stand out from the hundred or so other attractive women in ads I’d already seen on my walk that night. Whereas the woman on the back, who seemed to return my interest rather than avert her eyes? Of course that would elevate her above her rivals. But did you know that dopamine was the reason why? Which attractive women will trigger in cishet men’s brains only if they stare back?

All is explained in this one minute video from the Psychology TikToks channel, part of a 2010 lecture on human sexual behavior by Stanford University biology and neurology professor Robert Morris Sapolsky. But I encourage you to click on the video of the full lecture below that instead, which I’ve timed to start at 43:55 to help give you some quick context before that clip begins at 45:10:

Granted, no source is mentioned, maybe because it was in the syllabus (but see here for a student’s extensive notes), and I’ve been unable to find any possible candidates; I’ll keep looking. Another issue is that Sapolsky didn’t immediately follow his point with how cishet women reacted to attractive and ugly men returning their gaze (let alone anyone else on the LGBTQ spectrum), as I’m sure that’s what everyone in his audience was wondering. Or was that actually covered by a later comment about switching the genders?

Also granted, whatever your gender and sexual orientation, you too may prefer the back picture, for reasons that have nothing to do with dopamine. If so, having some additional chemical motivation isn’t mutually exclusive with sharing them. For instance, from an advertiser’s perspective, that picture surely ties in with the parlor’s various eyebrow-related services much better than the essentially random one on the front does. Noteworthy too is how, in discussions about the male gaze, examples of women staring back are frequently praised by women for having agency by “being aware of,” “controlling,” and “challenging” that gaze. In fact, as you can see from the links at the bottom of the post, I’ve written tens of thousands of words doing so myself, and wince at the memory of how much caffeine—not dopamine—was involved.

It’s also in those posts that I’ve expressed my anger and frustration with commentators on the female gaze who take it as a given that myself and all other cishet men actually prefer passive, compliant women we can lord over. Say, because that’s the image of women the male-dominated mainstream pornography industry, well known to be a bastion of feminist representation, overwhelmingly provides us with.

And I’m still angry and frustrated, frankly. Imagine if I likewise gave a one hour talk on what, say, cishet women want in men, without providing any evidence whatsoever that I’d asked a single one of them. It would be classic mansplaining.

It brings a certain satisfaction then, to learn that if some commenters won’t apply the same standards to themselves, there is at least now (potential) scientific proof that cishet men aren’t necessarily the domineering brutes that they describe them as ;)

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

March Book Club Meeting: “Tower” by Bae Myung-hoon, Thursday March 31st, 7pm

Estimated reading time: 2 minutes.

Just a short announcement sorry—this first week of semester has been very hectic, and on Friday I injured my knee, making it painful to walk (did I mention my university is on a steep mountain?). But more posts are nearing completion, and in the meantime it gives me great relief and pleasure to direct you to Philip Gowman’s excellent review and many related links at London Korean Links for this month’s book club choice—Tower by SF maestro Bae Myung-hoon, (2009), released in translation last year.

If you’re interested in attending, please contact me via email, or leave a comment below (only I will be able to see your email address), and I will contact you a week or so before the event. To keep the meetings remain small and informal, and to help me ensure they’re as safe a space as possible, there’s a limit of 12 participants including myself, so please get in touch early to ensure your place (and give you time to order and read the book!).

See you on Zoom!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

The Hidden Roots of Korea’s Gender Wars

Universal male conscription and rampant discrimination against working mothers will always grab headlines, but a recent ruling against segregated seating in study rooms is a stark reminder of the pervasive homosociality behind the friction

Estimated reading time: 5 minutes. Photo by cottonbro from Pexels.

After university, Korean men and women have fewer friendships with each other than their counterparts in English-speaking countries do. At least, that’s my own personal experience, and I’d wager good money most of yours too.

Under-30s especially though, will make me want to hold on to my wallet. Koreans that age have known nothing but rapidly declining marriage and birth rates, a staggering rise in the number of single households, and ongoing economic precarity. In their wake, lifestyles and social norms that were centered around marriage and male breadwinner systems are undergoing a paradigm shift.

But change is never easy, nor universally welcomed. In particular, Korea’s ‘gender wars‘ are one troubling symptom of the transistion process. One of their main catalysts, misplaced anger over mandatory military service for men, will continue to buttress homosociality, by disrupting male university student’s relationships with female students who remain, as well as by subtly enabling male, age-based privilege when those men return, and by providing them with old-boy networks they will rely on for the rest of their lives. Not unrelated, long working hours for both sexes and a second shift of domestic and family responsibilities for women reinforce the notion of separate spheres.

17-Year-Old Tzuyu: “A Special Gift for Korean Men [who’ve completed military service].”

Yet these are only the broad swathes of the many roots of the phenomenon. Not so headline-grabbing, but no less impactful for all that, is that most Korean schools are single sex, with only a third of high schools in Seoul being coeducational for instance. Indeed, many schools prevent students from dating or even socializing with the opposite sex too.

A task in which they may have long been aided, it turns out, by a law requiring “study rooms” (독서실) to be segregated by sex, under the eye-rolling rationale that mixing them together is more likely to lead to sex crimes. (And a belief which is still taught in sex-education classes today.) As YTN just reported on Valentine’s Day however, this requirement has now been ruled unconstitutional:

I’ll translate the report in a moment below. But first, study rooms, for those unfamiliar, are like libraries where all the bookshelves have been replaced by rows of separate cubicles. Designed to be equally quiet, and with the sole purpose of studying, I’ve also been told by a friend that they were where teenagers especially “told their parents they were going when they were actually going on dates, since you were expected to be incommunicado while you’re there.” They’re also much cheaper and have been around much longer than “study cafes” (스터디카폐), which range much more widely in price and quality but in which you either have tables and desks to work at and/or can hire a separate room where noise is not a problem, and will likely have a range of snacks, coffees, and soft drinks available to purchase. For obvious reasons, both study rooms and cafes are primarily associated with school and university students, but they’re also commonly used by older adults, especially the half a million Koreans studying for civil service exams at any one time—which just goes to show how ubiquitous and common a part of daily life they are in Korea.

Unfortunately and finally, the report is frustratingly vague. Among the many obvious questions it doesn’t provide an answer to are: if the original law (or 1995 amendment?) covered all private educational intuitions, or if it only applied to study rooms and why; if it had been enforced at all before 2017 or if that was in fact the first and last time; why only 16 regional educational boards (out of how many?) incorporated it into their own ordinances; why the Jeonju Office of Education suddenly decided to enforce it; and so on. If any readers can help fill in any these blanks, I would be very grateful!

“This is a study café, which can easily be found in any neighborhood.”

주변에서 쉽게 볼 수 있는 스터디카페입니다.

남녀 자리를 구분하지 않고, 자유로운 착석이 가능합니다.

공공도서관, 공동주택 열람실도 마찬가지입니다.

하지만 독서실은 다릅니다.

남녀가 한 공간에 섞여서 앉아 있을 경우 행정처분을 받습니다.

This is a study café, which can easily be found in any neighborhood.

You’ll notice there is free seating, with no designated areas for men and women.

The same is true for public libraries and community reading rooms in apartment complexes.

But study rooms are different.

If men and women sit together in them, the owners will be subject to administrative sanctions and penalties.

“You’ll notice there is free seating, with no designated areas for men and women.”

근거는 지난 1995년에 개정된 학원법 시행령입니다.

성별에 따라 좌석을 구분해야 한다고 규정했고, 이 조항 등을 기초로 16개 시·도 교육청은 조례에 남녀 좌석구분을 못 박았습니다.

지난 2017년 12월 이 조례를 근거로 전주교육지원청은 한 독서실 업체에 열흘간 운영정지처분을 내렸습니다.

현장점검결과 열람실 내 성별 좌석 구분 배열이 준수돼 있지 않고, 한 공간에 남녀가 섞여 앉아 있었다는 겁니다.

이에 대해 독서실 측은 해당 조례가 직업수행의 자유를 침해하는 위헌적 규정이므로, 행정처분 역시 무효라고 주장하며 소송을 냈습니다.

This is due to the Education Academy Act, which was amended in 1995. [But the broadness of the Act is not given, nor why it was only being enforced in study rooms—James.]

It stipulates that seats should be divided according to sex. Based on this provision, 16 metropolitan and provincial offices of education have incorporated it into their own ordinances.

On this basis, in December 2017 the Jeonju Office of Education ordered a study room to suspend operation for ten days.

As a result of an on-site inspection, it had found that men and women were sitting together.

In response, the study room filed a lawsuit arguing that the sexual segregation requirement was invalid, as it infringed upon the constitutional right to freedom to practice one’s profession.

“[However], if men and women sit together in [study rooms], the owners will be subject to administrative sanctions and penalties.”

1심과 2심이 엇갈리는 치열한 법리 다툼 끝에 대법원은 독서실 혼석 금지 조례는 위헌이라고 결론지었습니다.

재판부는 헌법에서 보장하는 직업수행의 자유와 독서실 이용자의 행동 자유권을 지자체가 조례를 통해 과도하게 침범했다고 지적했습니다.

이어, 혼석을 금지해 성범죄를 예방한다는 입법 목적도 남녀가 한 공간에 있으면 성범죄 발생 가능성이 커진다는 불합리한 인식에 기초한 것이므로 정당성을 인정하기 어렵다고 설명했습니다.

대법원이 전북도 조례에 대해 위헌 결정을 내린 만큼 지난 2017년 먼저 관련 조례를 삭제한 충청남도를 제외한 나머지 15개 지자체는 조례개정이 불가피할 전망입니다.

YTN 김우준입니다.

After a fierce legal battle that went to a second trial, the Supreme Court agreed that the sexual segregation requirement was unconstitutional.

The Court pointed out that through the ordinance, the local governments excessively violated the freedom of occupation guaranteed by the Constitution and the freedom of action of users of the study room.

The Court further explained that the original purpose of the ordinance, to prevent sex crimes by reducing the opportunities for men and women to mix, was irrational and could not be used as justification to continue it.

As a result of the Supreme Court’s ruling that ruled that sexual segregation was unconstitutional, the remaining 15 metropolitan and provincial offices of education that incorporated the provision will be forced to revise it. One of the original 16 offices, that of Chungcheongnam-do, already removed the relevant ordinance in 2017.

Kim Woo-jun from YTN reporting. (End.)

Update:

An excellent article by Choi Jae-hee from The Korea Herald entitled “From study cafes to ride-sharing, Koreans seem to prefer same-sex environments. Why?” helped fill in some of those blanks. Specifically (but I highly recommend reading it in full):

[The Supreme Court’s] judgement was in favor of a local operator of a private reading room facility who was slapped with a 10-day business suspension from a local educational authority for breaking a gender segregation rule set by the North Jeolla Province’s education office.

The rule in question is the article 3 of the “Ordinance on the Establishment and Operation of Private Educational Institutes,” which stipulates that seats in studying spaces at private educational facilities should be divided by gender. It was introduced in 2009 largely to deter sex crimes and ensure a better study environment, officials said.

Unlike study cafes, which are categorized as a space leasing businesses or a restaurant/rest area business, reading rooms are regarded as private academies and thus are subject to the ordinance.

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Local Rights Center Only Makes *Recommendations* to Companies that Discriminate; Highlights South Korea’s Urgent Need for Comprehensive Anti-Discrimination Law

Estimated reading time: 4 minutes. Source: MART PRODUCTION from Pexels

Korea, notoriously, lacks a national, all-embracing, intersectional anti-discrimination law. Ten attempts have been made to pass one since 2007, all failing largely due to the political power of conservative religious groups, opposed to the inclusion of protections for LGBTQ individuals; an 11th is currently in limbo due to the imminent presidential election. Adding insult to injury, racial, ethnic and sexual minorities also lack protection in the constitution, which only prohibits discrimination on the basis of sex, religion, and social status, and so haven’t been covered by the various laws prohibiting those specific forms of discrimination enacted since.

It’s in this context that I present my translation of the following subway poster for the Busan Human Rights Center for your interest, and their suggestions of typical cases of discrimination and human rights violations. Most, of course, would be depressingly familiar occurrences in any country. But others, much more commonplace in Korea then elsewhere. In particular, Korea’s pervasive hierarchy and elitism is evident in unnecessary questions about which university you went to, as well as absurd enquiries about your parents’ and grandparents’ backgrounds. So too, when blatant discrimination against women remains rampant despite protections, when photographs are required on resumes, and when society remains obsessed with (female) body weight and appearance, can Korean women especially continue to expect hiring decisions based on their appearance.

Most notably and depressingly of all however, the Busan Human Rights Center only makes recommendations to offending companies and institutions, not prosecuting them or assisting you in doing so. In fairness, I stress I only know of the Center through its website; prosecution may never have been its intended purpose, which other institutions and services may exist to fulfill, and doesn’t diminish its potential role in education, awareness, and/or the value of gentle pressure and public shaming it can bring to bear on offenders. Still, it also instantly brings to mind the well-known National Human Rights Commission of Korea, launched to much fanfare 10 years ago but rendered toothless since.

My translation, starting from the top:

구직, 채용, 면접, 시험에서 받은 If these ever happen to you while looking for a job, being recruited, during an interview, or while in an exam or test…

인권침해 Human Rights Violations

사소한 것이라도 부산광역시 인권센터에 알려주십시오 No matter how trivial or small it seems, please inform the Busan Human Rights Center

Row by row:

업무와 상관없는 특정종교 선발 Choosing candidates based on religion, with no relation to the job

과도한 사적정보 요구 (아빠직업, 엄마 직업, 할아버지 재산, 이모부 고향) Excessive demands for personal information (e.g., parents’ jobs, size of grandfather’s estate, uncle’s hometown)

장애 (장애인 출입이 불가능한 채용시험장) Disability (Recruitment Test Center has no disabled access)

동성애자 아니죠? You’re gay, aren’t you?

채용여부 묵묵부답 Left hanging about your recruitment status

시험 주에 화장실 가려면 시험포기 각서 쓰라 Having to sign an agreement that you fail a test if you need to leave for a bathroom break

노동조합이 생기면 가입할 겁니까? If there was a union, would you join it?

업무와 상관없는 나이제한 Age restrictions that have nothing to do with the job

나라 출신은 안 됩니다 You’re not from X country

서류반납 거절 Refusal to return documents

압박면접을 빙자한 막말 Unnecessary blunt remarks and rudeness for the sake of a pressure interview

업무와 상관없는 학력차별 Choosing candidates based on educational background, with no relation to the job

이번 선거에서 누굴 지지합니까? Who are you voting for in the election?

출산 후에도 회사 다닐 거예요? Are you going to continue working after giving birth?

외모에 대한 노골적 평가 (모델선발하나?) Blatantly evaluating you based on your appearance (Are you choosing a model?)

Finally:

취업과정에서 다양한 인권침해가 발생하고 있습니다. 그러나, 구직자들은 부당한 질문들과 불법한 차별에 대해 제대로 대응하자 못하고 있는 현실이기도 합니다. 부산광역시 인권센터는 구직과정의 인권침해 사례들을 수집하고 개선방안을 관련 기관에 권고할 예정입니다.

Various human rights violations [can] occur in the employment process. However, the reality is that job seekers are not always well equipped to properly respond to unfair questions and cases of illegal discrimination. The Busan Human Rights Center will collect such cases and recommend improvement measures to related organizations. (End.)

Have you or anyone you know experienced any of these yourself in Korea? Please let me know in the comments.

Update:

A Facebook friend asked for clarification about what exactly my issue with the Busan Human Rights Center was, given that even the National Human Rights Commission of Korea can only make recommendations, as is the case with most national human rights institutes worldwide. Here’s my response:
 
My issue is that if I was a victim of discrimination in New Zealand say, and encountered a poster for a similar institution, I would fully expect its stress to be on my potential to prosecute, that the center would be geared around my doing so (even if all it could really do was offer lawyers’ contact details), and that possibly even the center itself would be able to advocate for me if I was financially disadvantaged.
 
That said, I admit have no knowledge or experience of the legal system there, or in Korea. Possibly, my assumptions about rights centers in Western countries are hopelessly naive. But either way, whatever the country, if the best I could hope for from working with one was a sternly worded email to my former employer, then I’m not sure I would bother.
 
I do still mention in the post the valuable roles such centers can have, even if they don’t/can’t prosecute offenders themselves. But whether human rights centers in Korea can’t help with prosecuting because that was never their purpose, and/or whether it’s because many forms of discrimination aren’t even illegal, then either way the poster served to highlight the latter to me, and why I post it for others. I assume too, that if a comprehensive anti-discrimination *was* passed, then human rights centers would be given the remit and resources to take bolder measures against infractions when notified by the public.
 
(#95 in the Korean Sociological Images series)

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

February Book Club Meeting: “Love in the Big City” by Sang Young Park, Thursday 24th 7:00pm

Estimated reading time: 3 minutes.

Hello everyone! For February’s book club meeting on Zoom, we’re reading Love in the Big City by Sang Young Park (2021), translated into English by Anton Hur and recently released in paperback. As described by publisher Grove Atlantic in the US (published by Tilted Axis Press in the UK):

Love in the Big City is the English-language debut of Sang Young Park, one of Korea’s most exciting young writers. A runaway bestseller, the novel hit the top five lists of all the major bookstores and went into nine printings. Both award-winning for its unique literary voice and perspective, and particularly resonant with young readers, it has been a phenomenon in Korea and is poised to capture a worldwide readership.

Love in the Big City is an energetic, joyful, and moving novel that depicts both the glittering nighttime world of Seoul and the bleary-eyed morning-after. Young is a cynical yet fun-loving Korean student who pinballs from home to class to the beds of recent Tinder matches. He and Jaehee, his female best friend and roommate, frequent nearby bars where they push away their anxieties about their love lives, families, and money with rounds of soju and ice-cold Marlboro Reds that they keep in their freezer. Yet over time, even Jaehee leaves Young to settle down, leaving him alone to care for his ailing mother and to find companionship in his relationships with a series of men, including one whose handsomeness is matched by his coldness, and another who might end up being the great love of his life.

A brilliantly written novel filled with powerful sensory descriptions and both humor and emotion, Love in the Big City is an exploration of millennial loneliness as well as the joys of queer life, that should appeal to readers of Sayaka Murata, Han Kang, and Cho Nam-Joo.

For glowing reviews. see Asymptote, Electric Literature, NPR, The New York Times, and you may also be interested in an interview of Park by Hur at Words without Borders, as well as Hurs’ reflections at Literary Hub on translating a bestselling queer Korean novel as a gay Korean man. Alternatively, if videos are more your thing, then check out an author talk at The Korea Society, a conversation between Park and Alexander Chee and an interview of Park by Hur at LTI Korea, and, of course, Books and Bao’s excellent quick review below:

For purchasing the book, try Aladin in Korea (hardback), or publishers Grove Atlantic (US) and Tilted Axis Press (UK).

If you’re interested in attending, please contact me via email, or leave a comment below (only I will be able to see your email address), and I will contact you a week or so before the event. To keep the meetings small and informal, and to help me ensure they’re as safe a space as possible, there’s a limit of 12 participants including myself, so please get in touch early to ensure your place (and give you time to order and read the book!).

See you on Zoom!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Why I Choose the Term “Sex Work” Over “Prostitution”—and You Should Too

Because most sex workers themselves do (duh). But if you’re looking for a deeper explanation, Revolting Prostitutes: The Fight for Sex Workers’ Rights, just out in a Korean translation, would be a great place to start.

Estimated Reading Time: 4 minutes. Sources: Aladin, mikoto.raw Photographer from Pexels.

Once upon a time, I lived with male sex workers in a red-light district in New Zealand, shortly before sex work’s decriminalization there. Truthfully, the experience was no great eye-opening introduction to LGBTQ politics and sex workers’ rights. They were under no obligation to provide one, and were much too busy working, taking drugs, and partying to care anyway, even when they saved time by doing all three simultaneously. Mostly then, what I did learn was how to dance half-naked to Cher’s latest hit on the DJ equipment in our living room, which also happened to have hundreds of thousands of dollars’ worth of Eastern Orthodox iconography of saints hanging on its walls. (It’s a long story.) Under their judgmental eyes, I’d hear a great many confessions from my newfound friends and flatmates over the next 18 months, including letting go of their tough, affected exteriors for a moment and letting me know how much it bothered them that I—who should know better—called them “prostitutes.” Of course I stopped immediately, just like it’s basic respect to automatically defer to people’s preferred pronouns today.

Sadly, since moving to Korea and settling down, I only occasionally dance half-naked in the living room now. (My teenage daughters are somewhat less sad about that.) Also, recent events notwithstanding, I’m a lot less likely to find amphetamines lying around on the floor than I did back then too. Which is a pity, because I needed the energy. For a long time, I was just too sleep-deprived and focused on nappies and piggy-backs to give much thought to sex work. Just between you and me, I may even have been too tired to remember to use the s-word for a while.

Then I started this blog. Although I can’t claim to have personally met sex workers and activists as a result of my eye-catching, shamelessly stolen byline, I have met people who know many well. Again, I learned that worldwide, terms that focus on the job, rather than historical terms that stigmatize with their connotations of criminality and immorality, are generally preferred by sex workers themselves. So I’ve been at pains to use “sex work(er)” ever since. (In Korean, “성노동[자],” rather than the generic “성매매.”)

You may be surprised then, to learn at the visceral reaction you can receive at calling members of a profession what they actually want to be called, as recently explained by Hankyoreh columnist Han Seung-eun:

성노동이라는 단어를 쓸 때면 손끝에서 미세한 진동이 느껴진다. 오랜 시간 성매매를 둘러싼 긴장과 대립을 간접 경험하며 생긴 반응이다. 성매매가 아닌 성노동이라고 표현하는 순간, 이어질 문장들은 사라지고 납작한 메시지만 수신된다. ‘당신은 성매매가 얼마나 성차별적이고 폭력적인지 인정하지 않는군요. 어떻게 성을 사고파는 일을 노동이라 표현하죠? 그 현장이 얼마나 참혹한지 몰라서 하는 말인가요? ’나는 금기가 된 단어를 사용하는 일보다, 그 금기로 인해 더 많은 논의가 이어지지 못하는 현실을 두려워하기로 했다.

When I use the term “sex work,” I feel a slight tingling in my fingertips. I get this physical sensation as an indirect reaction to the tension and confrontation I’ve been feeling for a long time whenever I choose how to discuss the selling of sexual services. You see, as soon as I choose the term “sex work” instead of “prostitution,” all nuance gets lost and I get these dogmatic, stock responses of “Don’t you know how sexually discriminatory and violent it is? How can you describe the buying and selling or sex as just ‘work’? Don’t you realize how horrendous and gruesome it is?” The word was so taboo, that I was scared of using it at all lest it just close the conversation down completely.

Of course, things are more complicated than that. It’s no secret that that those who support the abolition of the sex trade generally prefer the p-word instead. To use the s-word is to declare your politics.

Are things really all that more complicated though? Just on its own objective merits, the p-word has very little to recommend it, as that last link makes clear.

More to the point, I feel compelled to reiterate that if sex workers think of themselves as workers, then I’m inclined to believe they have good reasons for that. Not so much, to listen to sex work abolitionists—or anyone else—who claim to know the wants and needs of a group better than members of a group themselves.

I stress I’m no expert. But I’ve just found an opportunity to learn more. Through Han Seung-eun’s column (actually a review) appearing in my feed today, I learned of the book Revolting Prostitutes: The Fight for Sex Workers’ Rights (2018) by Juno Mac and Molly Smith, which by all accounts provides a very balanced, nuanced argument for decriminalization (alas, Nordic Model Now! disagrees). Now updated in a 2020 edition, I’m glad to have been made aware of it and to have learned that a Korean translation has recently been released, and the least I could do is to also let you know about it too.

Please check out publisher Verso for ordering information. Unfortunately for Korea-based readers, even with a sale on at the moment the time and cost of sending a paperback from the UK are prohibitive. However, it is very cheap to buy on Aladin.

What are you waiting for?

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Announcing the First Book of The Grand Narrative Book Club: “If I Had Your Face” by Frances Cha, Thursday 27 January 7:00pm

Estimated reading time: 3 minutes.

If you wannabe my lover, you gotta get with my books.

Or, if you just want to be my friend (your loss!), I’ll settle for a shared love of books in general.

Just as in a romance though, a relationship on that basis can still entail a bittersweet mix of passion and frustrated longing. Specifically, as my own taste in books has rarely meshed with my friends’, I’ve found there’s only so much I can wax lyrical about my latest conquests when they’re so unlikely to ever read them themselves. And with 52 books read in 2021, plus a goal of 72 in 2022, that’s of lot of pent-up passion not to have an outlet for.

But you already know where it’s going to go now.

As I type this, I’m loving If I Had Your Face by Frances Cha, “a fierce social commentary about gender roles, class divisions and, yes, plastic surgery in South Korea.” I’ve been especially struck by how realistically Cha depicts the daily lives and conversations of the four main young(ish) Korean female characters, much more so than in previous Korean or Korea-related fiction I’ve encountered. “Finally,” I said to myself, “I’ve found characters in a book talking just like my Korean friends and I talk!”

Yet we’re not in our 20s or early-30s either. Beyond the swearing and sex talk that I love so much, does Cha indeed portray their lives realistically? It’s been especially difficult for someone with my background to tell, slowing down my reading with so many nagging thoughts and questions.

Then something occurred to me in the shower. It’s a popular book, making Time’s list of 100 must-read books in 2020 for instance, meaning there’s many of you out there with your own opinions, insights, and maybe even your own nagging questions. So why not share them with each other on Zoom?

I’m envisaging something very intimate and informal, cameras on, with a maximum of 12 participants (but in practice probably much fewer than that). To ensure it’s as safe a space as possible, I’ll screen all attendees as much as I’m able, the Zoom link will be invite only, and once it’s started I’ll be very busy behind the scenes to ensure things run smoothly.

Just for that last reason alone, I want to be clear that this will be a discussion, and definitely not any kind of lecture, webinar, or even dominated by me. While in my duties as host I will have prepared many hopefully interesting questions and potential talking points to raise if necessary, I strongly encourage—nay, demand—everyone attending to come up with at least couple of their own (please!).

For those amongst you who are interested but haven’t read the book yet, I’m thinking that by Thursday, January 27 is plenty of time to order, read, and digest it, and that 7pm on that evening (Korean time) is both late enough to drink eat first, and early enough to get a discussion of a decent length in before people get tired. We could also decide the next month’s book then too.

If you’re interested in attending, please leave a comment below (your email address will only be visible to me) or contact me, and I’ll get in touch in a group email closer to the date. Any thoughts, suggestions, and advice for running a book club would also be very welcome.

See you on Zoom!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Even When it’s to Businessmen, it’s Still Evil to Advertise Your Hotel with What Feels Like a Male POV Dating Sim. Here’s Why.

Tell me Korea has a huge gender pay gap, without telling me Korea has a huge gender pay gap

“Would you like to dance with me?” Estimated reading time: 7 minutes.

Most gendered marketing, I get. Obviously, when it’s for products or services related to physical differences, like bras or medicines. So too when, assuming equal access, it’s primarily one sex that purchases them, whatever the combination of nature and nurture responsibility for that. But it’s a risky strategy for companies. Only focusing on one sex can easily lead to an overreliance on crude stereotypes in advertisements. As the example of “boobs and burgers” Carl’s Jr. in the US suggests, any company that willingly alienates half its potential market deserves intense scrutiny of how its male leadership and managers treat women behind the camera. And don’t get me started on what anyone in favor of “pinking and shrinking” thinks of them.

About the staff behind Korean travel-app Tripbtoz, I reserve making any judgements for the moment. Because I confess, I like—no, love—their commercial for Westin Josun Seoul. The background track alone, Summer of Our Lives by Waykap (ft. Emmi), is legitimately sensual in its own right. In combination with model Chae Yu-jin‘s dancing and sultry stares, mesmerizing.

But of course I would think that. The commercial is so squarely aimed at cishet men, to describe it merely as a classic example of the male gaze feels insufficient:

Just prior to watching, by coincidence I’d been reading “Privileging the Male Gaze: Gendered tourism landscapes” in Annals of Tourism Research (October 2000),* in which authors Annette Pritchard and Nigel Morgan persuasively argue that “the language and imagery of [tourism] promotion privilege the male, heterosexual gaze above all others.” While it’s not an empirical study, so not definitive “proof” as such, making the radical assumption for the moment that that bias does exist helps us formulate several uncomfortable, revealing questions we could ask of the commercial.

What it is, is a teaching moment.

Source: “How BTS is redefining art for the female gaze” by Michelle Fan.

First, we could ponder how difficult it would be to find a commercial with a male model in place of Chae. Certainly, in keeping with the theme of Pritchard and Morgan’s focus on transnational tourism imagery, catering to the foreign hetero female gaze has become a significant element of the Korean Wave. But specifically, a commercial featuring a young man strutting his stuff in a hotel for his female partner? Whatever the nationalities of the intended audience?

I suspect the world yet awaits. Yet even if enterprising, lusty readers do find an example, that exception would prove the rule: that no-one’s wanting for videos of scantily clad young women in luxurious surroundings appealing to the fantasies of middle aged businessmen. That in contrast to how awkward an equivalent video with a male model might feel due to its rarity, ones with women are so normalized and routine as to be boring.

In fact, I only clicked on this otherwise unwelcome YouTube ad break at all due to the background music.

Next, could it be not in fact be aimed at women? The idea being that, through showing Chae’s enjoyment of the many luxurious services the five-star hotel has to offer, many women would now just love to be in her shoes? (This may even be the advertisers’ genuine intention, a point I’ll return to a moment.)

If so, it’s strange how we never actually see what those services would look like from a female guest’s perspective. Instead, through the exclusion of anybody but Chae in our field of view, we’re only given that of her besotted paramour as she leads him into their shared room and bed, or acknowledges his admiring glance in the bathroom or corridor.

Should what she’s expecting of him from those glances isn’t already obvious enough, background lyrics like “Give it to me like you know you should now baby” help further clarify.

Is he necessarily a businessman? It’s true I have no figures on the sex ratio of business travelers, who would surely make up the bulk of guests at Korean 5-star hotels during a pandemic. But given that only 5.2 percent of Korean executives are women, only 3.6 percent of Korean CEOs are, and that Korea had the highest gender wage gap in the OECD prior to it (and only widened since), then it’s a safe assumption. It’s further reinforced by the use of the honorific language of “시” (as in “저랑 춤 추실래요?” instead of the more equal but still polite “나랑 춤 출래요”) in the “Would you like to dance with me?” of the opening image. While it is simply a polite way to ask, it’s much more likely to used by a younger woman to an older man than vice versa (make of that what you will), and also the level of politeness older businesspeople would be accustomed to.

Despite appearances however, women may actually have been the target. That the overwhelming majority of media is produced through the perspective of a supposed “average” cishet (usually white) man’s point of view, to the extent that it’s widely assumed to be an objective neutral, is painfully clear to anyone familiar with the concept of the male gaze. So, it’s entirely possible that the—very likely—men at Tripbtoz and Westin Josun Seoul responsible for the commercial may genuinely have been aiming it at women, and had no idea of how seeped in their own vision of luxury their notion of what women really wanted was. (The evidence from Tripbtoz’s YouTube channel is mixed.)

But whomever it was aimed at, the commercial is primarily about conveying a sense of luxury, and further questions could be asked about how gendered and sexualized life for the one-percenters is portrayed in Korean advertising as a whole. Specifically, I’m thinking of the eerily similar messages provided by Korean Air’s “Color of Perfection” campaign from 2007:

Designed to showcase “a refreshed image of a sophisticated, modern and creative airline,” complete with a specially-composed background track that likewise got people’s attention in its own right, unfortunately for Korean Air it was overshadowed by the image below in its print ad. Which, while unremarkable in East Asian markets, was wildly misinterpreted in Europe and North America:

Ironically for all the fellatio jokes however, perhaps that overshadowing is also why so few people noticed that in the accompanying commercial, cringingly unsubtle ejaculation imagery was provided by a champagne cork popping from a man’s crotch:

(NSFW image appearing in a moment.)

I’m no prude, and am all for fellatio and ejaculation when done well. What’s at issue is how the women are portrayed compared to the men. Of the three men you see, all of them are fully clothed. Of the seven women you see, two are virtually half-naked, one is on her back in (potentially nothing but) ultra-feminine high heels, another shows off her luscious red lips as the camera lingers on them, and another is the flight attendant waiting upon a male passenger. Of the two that remain, the first stands in front of a sculpture of a disembodied female torso—as if it wasn’t already clear enough that to Korean Air, “luxury” means ready access to women’s bodies, available to serve a wide variety of men’s needs.

I’ll let Pritchard and Morgan explain this conception of it is crucial (my emphases):

Kinnaird and Hall (1994:214) comment that tourism advertising and the myths and fantasies promoted by marketers are dependent upon shared conceptions of gender, sexuality and gender relations and that women are often used to promote the exoticized nature of destinations:

Sexual imagery, when used to depict the desirability of places in such a way, says a great deal about the gendered nature of the marketing agents and their fantasies…the sexual myths and fantasies extolled in the tourism promotion lead to the construction of these ideas in the hearts and minds of tourists (Kinnaird and Hall 1994:214).

Again, in themselves, these two cherry-picked commercials provide no proof of anything. But there are many more examples to choose from Korean tourist imagery for those who care to look, let alone from other areas of advertising. Sexualized imagery of haenyeo in the 1970s used to promote sex tours to Jeju to Japanese businessmen for instance. Or colonial-era postcards depicting kisaeng for the purposes of promoting the gigantean sex industry for the world-biggest number of colonial officials in Korea then. Segueing into my favorite musical genre, Korea is no stranger to electronic dance music’s notoriously sexualized aesthetics either, peddling only very narrowly-defined cishet male fantasy that is part and parcel of a deeply sexist industry—and which in Korea also has an additional Occidentalist element through its widespread theft of pictures of non-Korean models, who are unlikely to sue Korean nightclubs for copyright infringement from overseas. And so on.

(It’s Miranda Kerr.) Source: MS-Photograph; (CC BY 2.0).

Are any of the above examples offensive, or sexist? That’s not for me to decide for anybody. But in my experience, cases like them rarely generate any outrage. Most likely, because feminist activists generally have far more pressing concerns than a hotel gently indulging middle-aged businessmen’s fantasies. Possibly, also because it would be counterproductive to scream “sexism” about things most men would consider inoffensive, and maybe even like.

You tell me.

I feel on more certain ground though, in lamenting that were it not already bad enough that Korean women are so financially disempowered that luxury hotels might not even bother advertising to them. Or, when they do, that in the process their advertisements would so actively perpetuate the gender and sexual stereotypes underpinning that status quo.

I am not naïve about how companies perceive their social responsibilities. But in Korea in fact, they hold them more dearly than most. So perhaps appealing to that sense of duty could result in change? Combined with demonstrating the financial benefits to be gained from adding more women’s and sexual minorities’ voices to advertising campaigns?

Please let me know your thoughts!

RELATED POSTS

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

Why You’re NOT Living in a Feminist City: Two must-reads on living as a single woman in Korea and overseas

Estimated reading time: 6 minutes. Image (cropped) by Sara Aho on Unsplash.

Daily reports of stalking sharply increase after implementation of anti-stalking law“—The Korea Herald, 18/11/2021.

When I read that, I happened to be in a coffee shop next to Remark VILL, an expensive serviced apartment building in Busan. Last year, I highlighted the owner’s sexist, infantilizing advertising campaign, which featured then 32 year-old actor Im Se-mi enthusing about being able to rely on maintenance staff to change her lightbulbs and unblock her toilet instead of her father, as well as showing us how eager she was to lose her virginity to the male guests she could now invite. (Yes, really. Maybe there’s a good reason those commercials are no longer available.) But while I did have to acknowledge the attraction of and dire need for the security services Remark VILL’s buildings offered their female residents, I also pointed out they represented yet anotherpink tax,” which most single women simply couldn’t afford. And I have to highlight them again today too, for the exquisite coincidence of what I then read next in Feminist City: Claiming Space in a Man-made World by Leslie Kern (2020, pp. 164-165), which I’d gone to that coffee shop to finish:

“In my research on gender and condominium development in Toronto, I found that developers and real estate agents enthusiastically marketed condos to women with the idea that the 24-hour concierge and security staff, as well as technical features such as handprint locks, CCTV, and alarm systems, made condos the safest option for women living downtown. These features were highly touted when condos were arriving in ‘up and coming’ neighbourhoods that had previously been stigmatized or seen as abandoned, industrial areas. I argued then that by making condos ‘safe’ for women, developers were smoothing their path to expansion into neighbourhoods that might otherwise have been risky real estate investments. This expansion certainly wasn’t going to make life any safer for the women who would be displaced by this form of gentrification. Nor does it tackle domestic violence in any way. Furthermore, asking women to ‘buy’ their safety through condo ownership contributes to the trend of privatization, where people are held responsible for their own well-being, even their safety from crime. Making safety a private commodity in the city means that it becomes less and less available to those who lack the economic means to secure themselves. This is certainly a long way from an intersectional feminist vision of a safer city for women.”

“We may not know exactly what a safe city looks like, but we know that it won’t involve private safety measures. It won’t rely on the police to prevent or adequately investigate crimes. It won’t throw sex workers, people of colour, youth, or immigrants under the bus to create the appearance of safety. It won’t be centred on the needs and desires of privileged white women. And it won’t expect physical changes to undo patriarchal dominance.”

My apologies for the white lie of the post title: by no means is Kern only or even mainly concerned with single women in her book, with Korea—as in Seoul—only getting a total five lines in it. Critics also tend to agree on two glaring flaws: her focus on the Global North, and her lack of solutions to the many problems she outlines. Yet her narrow focus can also be considered a strength: personally, I enjoyed that her book is so firmly rooted in her own experiences in Canada and the UK as, variously, a girl, university student, mother, divorcee, single-parent, and feminist geographer, for she brings a lot of wit, personal anecdotes, and insights to those experiences that you sense would be lacking about subjects less close to home. In addition, she is at great pains throughout to point out that her cishet, middle-class, and white privilege mean ethnic, racial, and sexual minorities can have very different experiences to her, as well as to expand upon those.

Even without the coincidence at the coffee shop that threw my own objectivity out the window, it’s an easy, eye-opening, and thoroughly enjoyable read overall, which would appeal to both newcomers to the dreaded F-word and diehard urban activists alike. It should also be required reading for the (overwhelmingly) male architects, urban planners, and city councilors who generally take their own urban lives as the default norm—and so have no idea how inconvenient, difficult, ill-suited, and even dangerous their policies can be for the very different lives of female residents of their towns and cities.

If you would like something more specifically about single Korean women though, then consider Living on Your Own: Single Women, Rental Housing, and Post-Revolutionary Affect in Contemporary South Korea by Jesook Song (2014), based on interviews of 35 single women in late-20s to late-30s.

Actually, this may be a tough sell once you realize those interviews were conducted in 2005-2007; since then, Korea’s single household rate has skyrocketed, a massive demographic shift that has potentially radically transformed many of the issues that Song describes. The book is also especially frustrating for being, well, just too damn short, with less than a hundred pages of actual chapters. In particular, it lacks one on navigating sex and relationships outside of marriage, which would have been invaluable in an era when, thanks to the stigma and fear of being caught engaging in either, other academic researchers had difficulty finding any interviewees at all. Another valid criticism is that her interviewees are unrepresentative, all of them being self-selecting, all remaining unmarried by choice rather than because they lacked the means, 90 percent of them being former activists, and with a significant minority identifying as lesbian. Hence, when compared to their contemporaries, there’s the uncharacteristic strength of their shared wherewithal and inclination to brave living alone at a time when that often led to being ostracized—which Song herself recognizes.

However, she does cover sex and relationships in passing. In addition, given how “stubbornly” unmarried 30-something women are generally considered “difficult” by their families, society, and policymakers alike, with their wants and needs easy to ignore, that Song has provided material on a group so often rendered voiceless and marginalized is reason alone to order the book in my view. But its main strength is how, by (explicitly) providing such a rare examination of what a hitherto abstract concept like “developmental state” means for ordinary people on the ground, she demonstrates how the Korean state’s goals, filtered through the lenses of familial and societal patriarchy, resulted in pervasive financial discrimination against women. So convincing is she of its huge scale in fact, that actually I’m not at all convinced that aspect of single Korean women’s lives has “radically transformed” at all in the 15 years since Song’s interviewees told her about its impacts on them.

Let me finish with some examples from pages 43-44 of the second chapter, described by one recent reviewer as “discuss[ing] the economic structure that marginalizes single women in trying to finance the lump sum required to secure decent housing. Young single women were excluded not only from official financing measures, driven by neoliberal restructuring, but also conventional informal financing. She also illustrates how cultural gender norms are reflected in loan conditions that only cater for heterosexual married couples, making securing housing even harder for single women”:

Sorry (not sorry) for not having an e-book to copy and paste from, but those are available. Meanwhile, I bought my physical copy from Aladdin in Korea, for about the same price as from publisher Suny Press.

Related Posts:

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)

One Quick Thing You Absolutely Must Read to Understand Modern East Asia

Estimated reading time: 3 minutes. Original image source: The Chosun Ilbo, August 2015. For a discussion, see here.

It’s not often that one brief book chapter helps your whole degree make sense overnight. Even less often that someone will rescue a nearly 30 year-old, long since out of print tome from obscurity and offer that chapter as a free download.

Let me thank Shuyi Chua of the Education University of Hong Kong then, for providing a scan of Manuel Castells’ “Four Asian tigers With a Dragon Head: A comparative analysis of the state, economy, and society in the Asian Pacific Rim,” from R. Appelbaum & J. Henderson (eds.), States and development in the Asian Pacific Rim (1992). Not only did it give me one of my first genuine Eureka moments at university, but it’s still so relevant and helpful today that it took pride of place in my recent presentation above, and hence my finding Chua’s link.

(It’s probably still technically illegal to offer it publicly though, which is why I’ve never done so myself. So take advantage while you can!)

Let me also thank Professor Michael Free and his students at Kangwon National University, for the opportunity to wax lyrical about some of my favorite topics to them. If anyone reading would also like me to present to their students sometime in person or via Zoom, if for no other reason than to remind them that it’s not just you that gets excited about your subjects, please give me a buzz.

Finally, a big apology to everyone for not writing for so long. With so little physical social interaction over the summer, and with even what face-to-face contact I do get now almost entirely confined to my family and students, then frankly the weeks and months somewhat blurred into one another, making it difficult to pay much attention to the deadlines I set myself on the (always too many) posts I have in the pipeline. Inspired by my work on the presentation now though, I will try very hard to have one of my longer and more thought-provoking ones ready for you next week.

Until then!

If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)