If so, then let me direct you to an interview I gave last week for Deutschlandradio, on the economic factors behind the sexualization of minors in K-pop (I’m on at about 3:05).
Meanwhile, English speakers never fear(!), for I should have a newspaper article on the same subject coming out either this week or the next. And Part 2 of my translation of the “What did Depraved Oppas do to Girls’ Generation” article will be up tomorrow.
Update – With special thanks to Curtis for translating it, here is the short article that accompanied the radio report:
Economic Factors: Girlbands
Report by Malte Kollenberg and Fabian Kretschmer
(Girl- and boybands are an important part of the economy in South Korea. Source: plynoi)
South Korean boy- and girlbands are also internationally successful. A general music- and dance-style concept is created and from this concept a look is agreed upon. To acheive this look, the young band members go under the knife ever more frequently.
Pop music in South Korea is a major economic factor for the country. In 2009 the industry earned 30 million dollars, and according to government statistics, this number doubled in 2010. The most important market is the country itself, but Japan and the USA are also markets of interest. Korea’s largest record label, S.M. Entertainment, currently tours around the world with different bands in a Global-Audition-Tour.
Lavish Choreography
Girl- and boybands who present lavish choreography in large shows are typical for K-Pop – for example, the 13-member boyband Super Junior and Wondergirls. As is usual in the international music market, the bands are cast, and the musical style and looks of the artists are decided by the record label. Plastic surgery is generally accepted by South Korean society and is a standard in K-pop. From this arise greatly deliberated and perfectly coordinated images.
Yes, the Korean title to the article does indeed say “depraved” oppas, with exactly the same sexual connotations in both languages. But if it’s news of some potential K-pop scandal that drew you here though, then I fear you’ll be disappointed!
Instead, it’s actually about the negatives of the girl-group phenomenon. And, rather than by some sleazy tabloid journalist, in fact it’s written by academic Kang In-kyu, who spoke on Korean internet culture at a recent Korea Pop Culture conference at UC Irvine, which also included Stephen Epstein’s and my own presentation on girl-groups. Sure enough, Kang later refers to — and is clearly heavily influenced by — our work, but he also very much builds upon it, and we’re very happy to learn that the issue is beginning to get an airing in the Korean media.
Practically speaking however, unfortunately the article is also a little long, so I’ve split it into five parts to be put up over the next week or so (please consider this one just the introduction). But for the odd addition of my own words here and here though (indicated by square brackets), I’m afraid that also means I don’t really have the time to work on the style of the translation!
음흉한 ‘오빠들’, 소녀시대에 무슨 짓 한 건가 / What did Depraved Oppas do to Girls’ Generation?
아이돌, 착취사회의 경쾌한 합리화. 강인규 기자
Idols, the light-hearted rationalization of an exploitative society. By Kang In-kyu.
(‘순진’, ‘애교’, ‘수줍음’, ‘여림’ 등은 걸그룹의 주된 이미지 전략이다. ‘오빠’로 대표되는 수동적 여성성의 회귀는 무기력해진 남성의 욕망을 드러낸다. 사진은 소녀시대의 ‘오!’ 뮤직비디오의 한 장면)
(Opening image caption: Naivety, aegyo, timidity, fragility, and so on are girl-groups’ main image strategy. This representative Oppa phenomenon reveals men’s desire for a passive, regressive, and powerless women’s sexuality. Photo: scene from music video to Oh!, by Girls’ Generation)
참 이상한 일이었다. 한국 성평등 지수가 세계 최하위 수준이라는 사실을 몰라서가 아니다. 2010년 세계성평등도 조사에서 한국은 134개국 가운데 104위를 했다. 20대 여성 자살률은 경제협력개발기구(OECD) 평균의 두 배가 넘고, 50대 여성 행복지수는 세계에서 가장 낮다. 한국에서 여자로 태어나는 순간 차별과 불행을 피할 수 없다.
Something a little strange happened [recently]. [I mean, it’s] not that I didn’t already know that Korea has one of the lowest scores in the world for sexual equality. In 2010 [for instance], a survey found that of 134 countries examined, Korea came in 104th. It also had over twice the OECD average for suicides of 20-something women, and its 50-something women were the unhappiest in the world. Indeed, surely to be born female in Korea means it is impossible to avoid discrimination and bad luck.
그래도 이해할 수 없었다. 별안간 ‘오빠’ 바람이라니. ‘오빠 나 좀 봐’, ‘너무 부끄러워’, ‘몰라몰라’, ‘처음이야’, ‘떨려와요’, ‘동생으로만 생각하진 말아’, ‘난 울지도 몰라’, ‘나는 바본가 봐요’, ‘난 다 믿었어’. 아니, 믿을 사람을 믿어야지, 가정에서는 폭력, 사회에서는 차별을 재생산해 온 오빠를 믿는다니. 이 척박한 야만의 땅에서 한국 여성들은 차별과 고정관념에 맞서 끈질기게 싸워오지 않았던가. 내가 보기에, 이 난데없는 ‘오빠 바람’은 명백한 퇴행이었다.
Still, I didn’t understand. But then suddenly there was this “Oppa craze”. “Oppa, look at me”, “I’m so embarrassed”, “I don’t know, I don’t know”, “This is my first time”, “I’m light-headed”, “Don’t just think of me as a little sister”, “I don’t know if I’ll cry”, “I think I’m so foolish”,”I believe everything”. No, how dare you believe those oppas, who perpetuate sexual discrimination and domestic violence. Haven’t women been struggling tenaciously [for a long time] against prejudice and discrimination in this barren, barbarous land? In my opinion, this sudden Oppa craze is a clear regression.
(James – With thanks to the reader that made it and passed it on to me, above is a collection of segments from various girl-groups’ songs that show just how common the phrase “I don’t know” really is. Also, he poses the interesting question of if it’s usually the groups’ designated cute and innocent members that actually sing it)
대체 언제부터 오빠가 이렇게 믿음직스런 존재가 됐을까? 한국여성의전화 2009년 조사에 따르면, 데이트를 해 본 젊은 여학생 중 78%가 정서적 폭력을 경험한다. 결혼 후에는 절반이 남편, 즉 ‘옛 오빠’가 휘두르는 폭력과 학대를 겪는다는 게 2011년 여성가족부 ‘가정폭력실태조사’ 결과다(한국 남성이 아내에게 폭력을 행사하는 비율은 영국이나 일본의 다섯 배가 넘는다). 직장에서도 남성에 비해 38%나 적은 보수를 받아, OECD 평균 임금격차의 두 배를 훌쩍 넘는다(‘언니’들이 이런 차별을 지지하는 경우는 많지 않다). 복고가 유행하더니, 젊은 여성세대가 전통적인 ‘의존형’으로 회귀하기라도 한 것일까?
Since when (and how on Earth) did oppas suddenly become so trustworthy? According to a telephone survey of Korean women in 2009, of young [university?] students who had dated 78% had experienced emotional abuse. Also, according to the results of a 2011 “Domestic Violence Status Survey” by the Ministry of Gender Equality and Family (MOGEF), half of husbands had inflicted violence or abuse [on their wives] (this rate is 5 times higher those of Japan or the United Kingdom). And in the workplace too, women receive 38% lower wages then men, a gap more than twice as large as the OECD average (there are not many “Onnis” that support this!).
This trend of going back to the past, isn’t it just a regression, making a whole generation of young women dependent?
착각하지 말자. ‘오빠’ 바람이 보여주는 건 아저씨들의 욕망일 뿐이다. 어린 소녀들을 고용해 ‘오빠’ 노래를 부르게 하는 기획사 대표들 대다수가 남자고, 이 노래를 쓴 사람들 역시 예외 없이 남자다. 원더걸스의 대표곡 ‘텔미’와 ‘노바디’는 박진영이 곡과 가사를 썼고, 소녀시대의 히트곡 ‘소원을 말해봐,’ ‘오!’, ‘지(GEE)’, ‘훗’의 가사를 쓴 것도 유영진, 김정배, 김영후, 안명원/김영득, 이현규 등 모두 남자다.
Let’s not have any illusions here: the oppa craze just shows men’s desire. And [indeed], most of the entertainment company representatives who hire young girls to sing these oppa songs are men, as are – without exception – the writers. For instance, the iconic Wondergirls’ songs Tell Me and Nobody were written by JYP, and Girls’ Genertation’s hits Tell Me Your Wish, Oh!, Gee, and Hoot were written by Yu Yeong-jin, Kim Jeong-bae, Kim Yeong-woo, An Myeong-won, Kim Yeong-duk, and Lee Hyeon-gyu, who are all men.
물론 남자들이 여자 가수의 곡을 쓰는 경우는 흔하다. 여기서 지적하고 싶은 것은, 걸그룹이 외치는 ‘오빠’가 ‘동생’들의 욕망과 아무런 관계가 없다는 것이다. 그들은 중년 남자들이 쓴 남성적 욕망을 립싱크하고 있을 뿐이다. 하긴, 오빠만큼 오빠의 욕망을 잘 아는 사람이 또 있겠는가. 머리만한 리본을 달고 손으로 하트를 그리는, 얼굴은 아이고 몸은 어른인 반인반수 아니, ‘애교 소녀’. 남자들의 욕망은 이렇게 단순하다.
[But] of course, it’s not uncommon for men to write the lyrics to female singers’ songs. What I want to point out is that when girl-group members cry out “Oppa”, it has nothing to do with being a little sister; it is simply lip-synching men’s desire, as written by middle-aged men. [After all], nobody knows oppas’ desire better than oppas. And when girl-group members wear ribbons as big as their head, draw hearts with their hands, and have childlike-faces but the bodies of women, they are not some half girl-half women creature but instead “Aegyo Girl”. Men’s desires are that simple.
(걸그룹 기획사는 어린 멤버들의 신체를 거리낌 없이 사물화한다. ‘지(GEE)’ 뮤직비디오에서 소녀시대 멤버들은 쇼윈도의 마네킹으로 등장한다. 남자 출연자는 이 ‘인형들’을 보고, 만지고, 원하는 방식으로 재배치한다)
(Image caption above: Girl-group entertainment companies have no scruples about objectifying members’ bodies. Here in the music video to Gee, the members appear as mannequins in a shop window, while a male performer looks at them as if they were dolls, and moves them around and touches them however he wishes)
James – And on that note, Part 2 on An ‘Oppa Industry’ Founded on Powerless, Frustrated Men’s Desire / 무기력한 남자의 욕망에 기초한 ‘오빠 산업’ can be found here.
In a nutshell, because there’s not enough of them with the same level of education, as this comprehensive report from the Joongang Daily makes clear. Call it a side-effect of the number of women in universities doubling over the last 10 years (at least in Seoul).
Lest foreign readers also give up on ever finding a Korean man though, I’m No Picasso (posting at Ask a Korean!) has a lot of sage advice on how to do so, and then Suzy Chung at The Korea Blog provides a rundown of all the coupley things you have to in Korea do once you’re successful.
For those not in Korea, please consult Ask a Korean! again, who also has twoposts on interracial dating from an American perspective.
2) Sexual assault on the rise in Seoul
For the details, see The Three Wise Monkeyshere, to which Michael Hurt of Scribblings of the Metropoliticanadds that it’s good that the Korean press is finally noticing. Unfortunately however, the news from Asian Correspondent that police harassment of a sexual harassment victim drove her to attempt suicide isn’t a good sign, nor that a rape victim successfully did so after being insulted by the judge (although this latter may actually be a fabrication by the Korean media).
3) Finally, a female singer for my daughters look up to!
Like Busan Haps says, what’s not to like about Velvet Geena, and I’ll direct you to her interview there post haste.
After you’ve read that, contrast the role model one of Korea’s “official” female idols is providing, which apparently involves starving oneself:
4) Korea’s skincare obsession
Hey, I’ve said it myself many times myself, but then I’m a fat, bald, white guy that doesn’t exactly scream “skincare expert” to most. Hearing it from an actual model though, then I think I can now rest my case(!):
Growing up in Sweden, I have learned that the best way to take care of your skin is to eat healthy food, drink a lot of water, not to smoke or drink too much alcohol, and to protect your skin from too much sun. Even if it’s good to use moisturizer and other sorts of skin care products, that’s not the most important thing. Furthermore, how your skin changes with age also has to do with genetics, and that you cannot control.
In Korea, and I don’t quite know why that is, people seem to think that the most important thing is to use the right skin care products…
As you probably know, I’ve written a lot about abortion in Korea, particularly the Lee Myung-bak administration’s decision to criminalizeit in order to raise Korea’s world-low birthrate (yes, really). But still, nothing compares to Melissa Salvatore’s description of going through the process of getting one here:
This is a story of my experience with abortion as an expat in Busan, South Korea. I understand this is a controversial issue, and I am neither trying to encourage nor discourage abortion to other women. I simply want to use my story as an example of having this experience here and to provide other women with options and resources available to them. It is said that abortion is one of the loneliest experiences a woman can ever go through. I want women here to know that they are not alone, and have support.
7) Actress’s support draws public attention to female laborer’s fight
Likewise something that deserves to be much better known (source, right):
Actress Kim Yoh-jin’s open support of a female labor activist is drawing fresh public attention on the otherwise unnoticed struggle the laborer stages on a 35-meter-high crane in a shipyard in the southeastern part of the country.
Kim’s appeal for the union member is pitting netizens and civic groups against the police and management of the company.
The 39-year-old actress is making headlines almost daily as she is not only actively expressing her opinions through Twitter on a number of sensitive social issues but by actually visiting strike locations where various struggles are taking place as well.
Read the rest at the Korea Timeshere, and kudos to Kim Rahn for drawing attention to it.
Update 1: For further information and updates, see the Three Wise Monkeyshere.
Update 2: Evan Ramstad provides an alternative, much less positive view of the protest here.
In [the June 4] edition of OhmyNews.com, Michael Hurt…contributed an excellent piece (titled “‘Korean Beauty’ Wins International Competition Only To Be Cast Aside By Korea”) on Mini Han (한민희), who won the 2010 Miss Internaional Queen pageant. He uses the pageant to raise awareness about the still widely held attitude of prejudice and fear regarding non-heteronormative sexual identity in Korea.
Speaking of Michael, let me pass on a belated congratulations for the launching of the Yahae! fashion magazine!
Okay, maybe not you specifically! But to anyone that did, let me point them in the direction of 유♥웃’s boyfriend’s friend’s first sexual experience.
Update: With thanks, here and here are more examples passed on to me by From Noona With Love.
10) Yonsei University students on sex and the media
Last but not least, the English-language Korean blogosphere can never have enough input from Koreans themselves. See here, here, and here for their opinions on sex stereotypes in the Korean media; the media’s effects on women’s body images; and overlooked sexism in the media respectively!
It’s a strange feeling, being disappointed by the release of a 2NE1 music video.
Perhaps the closest analogy would be a few weeks after you first leave home, when the excitement of non-stop partying wears off. Suddenly, you realize that it’s up to you to do the housework, take care of yourself, and somehow pay the bills. Maybe even—heaven forbid—go to bed at 10 like your parents did.
Likewise, Areia’s trance remixes of Follow Me (날 따라 해봐요) and especially Can’t Nobody are how I personally came to love 2NE1, and they’re such epics that I couldn’t help but be taken along for the ride. But, once the magic had worn off a little, I had to admit that their music videos made little sense really, placing the onus on YG Entertainment to produce something more original and coherent this time.
And in the same style as the above image, the teasers did make me hopeful, especially given the constant delays to its release. Like Ashley at Seoulbeats said:
Is it too much to hope for an entirely animated MV with with the girls clearing out a warehouse, Tomb Raider style? They’ve got guns!
But instead we got a veritable smorgasbord of images and props again:
Let’s see… CL the boxer (or wrestler, take your pick) and the mental patient in a straightjacket and later on with a kitten that looks suspiciously like one of my kittens; Bom in skintight leather and studs rocking the dominatrix look with a poodle; Dara in a sports car and later with a hat with two ice creams in metal; Minzi in armor (which reminds me of Joan of Arc) who shows off her nifty dance moves…and all the girls with guns shooting glass. Nice!
What can I say? Well, nothing much but yeah, the world is theirs to conquer.
Much as I’d like to deconstruct Bom’s BDSM side then, or ponder the symbolism of CL stroking her pussy, the incoherence of the video defies such efforts, so I’ll wisely just concentrate on the lyrics here. But don’t get me wrong: disappointment at missed opportunities aside, the video is still very addictive(!), and I love the song itself so much that it’s no less than my second ever MP3 purchase! (600won/US$0.55 from Naver, if you’re curious)
Update – My First Love Story puts my love-hate relationship with the video very well:
“I Am The Best” is the title of the new 2NE1 single. Fitting, as 2NE1 may in fact be the best girl group in the world at this very moment. And this is taking into account that the above video is rather typical 2NE1. It’s flashy, sleek, and professional, but it’s not like we haven’t seen this type of look-book video from them time and again. Thankfully, a typical 2NE1 video is still worlds better than an amazing video by approximately 99% of other girl groups in the game right now.
Update 2 – And Subi at Seoulbeats discusses the question of if this music video means that 2NE1 is really as original and unique as they seem.
You follow behind me, but I look ahead and race forward
I jump around on the table you sit at, I don’t care
If you touch me you won’t be able to bear it
Someone stop me before I go crazy
I’m surprised to learn that this is actually only the second 2NE1 song I’ve translated on the blog, and so will try to speed up the other 2 or 3 almost-completed ones I have floating around on my hard drive somewhere. Until then, please take my word for it that the brevity of their lyrics tends to belie their vagueness and contradictions, and in particular that subjects and objects are so often omitted in this song that—lest they make the translation unreadable—I decided to forgo all the extra square brackets to indicate my guesses (but I think I’ve got most of them right!).
That caveat aside, in line 4 “killing hot” is my wife’s literal translation, but which I’m sure you can make more natural-sounding in English (“looks to die for”? “looks that kill”?). Likewise, I thought the “a little” (좀) detracted from, maybe even flatly contradicted the point that she was very attractive, but as it’s in the original Korean then there you have it.
Fortunately the rest is just a matter of getting the dictionary out, as is the next verse, so I’ll pass it on without comment. But as always, please feel free to ask any questions about anything I don’t cover (and I’ll add my explanations in the corresponding sections of the post).
옷장을 열어 가장 상큼한 옷을 걸치고
거울에 비친 내 얼굴을 꼼꼼히 살피고
지금은 여덟 시 약속시간은 여덟 시 반
도도한 걸음으로 나선 이 밤
내가 제일 잘 나가 (x4)
I open my wardrobe and throw on my sweetest clothes, then
meticulously inspect my face shining in the mirror
Now it’s 8, my appointment is at half past
I leave this night with a proud, arrogant step
I am the best (x4)
내가 봐도 내가 좀 끝내주잖아
네가 나라도 이 몸이 부럽잖아
남자들은 날 돌아보고 여자들은 따라해
내가 앉은 이 자리를 매일 넘봐 피곤해
선수인척 폼만 잡는 어리버리한 Playa
넌 바람 빠진 타이어처럼 보기 좋게 차여
어떤 비교도 난 거부해 이건 겸손한 얘기
가치를 논하자면 나는 Billion dollar baby
뭘 쫌 아는 사람들은 다 알아서 알아봐
아무나 잡고 물어봐 누가 제일 잘 나가?
내가 제일 잘 나가 (x4)
Whoever sees me thinks my look is the end
Even if you were me, you would be envious of my body
Men turn their heads and look at me, women follow me
I am tired of people trying to take my place [as number one] everyday
A stupid, naive playa who only poses like one
Like a tire that’s had it’s air let out, you look well rejected
I don’t accept some comparison, this is my modest story
If you planned to guess my worth, then I’m a billion dollar baby
People who know about stuff, recognize all this by themselves
Grab anyone and ask: who is the best?
Lulled into a false sense of security by the previous verses, this one frankly had me wanting to rip my hair out. Fortunately, I don’t actually have any, but you get the idea!
In line 1, as you can probably guess “my look is the end” is a literal translation, but note that it means exactly the same thing as “I’m a little killing hot” in the corresponding line in Verse 1.
If you’re confused by line 2, because you think that if you were one of the 2NE1 members then surely you wouldn’t be jealous of their body because it was now yours, then you’re not alone. So please don’t shoot the messenger!
In line 3, don’t misread the “돌아보다” like I originally did: it’s not “돌보다”, which means “to look after”.
Line 4 is literally “athlete-pretend-form/pose[only]-grab[that]-stupid/naive-playa”…after reading which I seriously began to despair. But my wife telling me that “선수” (athlete) also means “playa” in many contexts helped, and our final “a stupid, naive playa who only poses like one” does make some sense: the guy referred to is a poser rather than a genuine playa perhaps?
Line 7 would be better translated to “Nobody compares to me” in English, but what’s up there is closer to the original Korean. No, I don’t think that that’s a “modest story” either.
Line 9 I couldn’t make any head or tail of, and so the translation is entirely my wife’s. I throw myself on the mercy of the court!
In compensation for the difficulty I had with all that though, fortunately the song is already almost over:
누가? 네가 나보다 더 잘 나가?
No no no no!
Na na na na! (x4)
Bam Ratatata Tatatatata (x4)
Oh my god
Who? You are better than me?
No no no no!
Na na na na! (x4)
Bam Ratatata Tatatatata (x4)
Oh my god
And on that note, apologies for the slight delay with this post. But for my severest critics demanding to get involved however, then it would have been up several hours ago:
Why open a post about music with a mascara ad? Good question, to which the simple answer would be that Girls on Top came out nearly 6 years ago, and high-quality, eye-catching images of BoA from back then are hard to find. But also, serendipitously, it helps focus our minds on just how unconventional the song is.
In particular, ponder how “sexy” she appears in it. With her exposed navel; navel piercing; hand thrust in jeans; tight clothes; confident gaze at the viewer; hole in her clothes deliberately revealing her chest; and long windswept hair, then she’s every inch the sexually-empowered and assertive female, or at least modern advertising’s definition of one.
But still, that slight bodycant does look a little awkward. And with her head raised back, accentuated by the BDSM-like clothing that covers her neck, then surely I’m not the only one reminded of poses you usually only see done by porn stars?
And just how sexy do those porn stars themselves feel doing them? Take Alex Arden for instance, a former Penthouse “Pet of the Month” (July 2001, if you’re curious):
When you get yourself into the really contortionist position that you’ve got to hold up and your back hurts and you’ve got to suck in your stomach, you’ve got to stick your hips out, you’ve got to arch your back and you’ve got to stick your butt out all at the same time and suck in and hold your breath, you don’t feel sexy. You feel pain. And you feel like you want to kill [the photographer].
Like Ariel Levy says in Female Chauvinist Pigs: Women and the Rise of Raunch Culture, from which that was taken (p. 42), “if sexy means passionate or invested in one’s own fantasies and sexual proclivities, then the pictorials [in Penthouse] don’t quite do it.” Nor, I’d wager, that ad.
Now compare the back and front covers of BoA’s Girls on Topalbum from 2005:
BoA reinvented her image on her fourth Korean album, My Name (2004); she left the “cute” and “youthful” style that had characterized previous years and presented herself as “sexy” and “sultry”.[7][19] The album was the beginning of a foray into the Chinese market and contained two songs sung in Mandarin Chinese.[19] The sales of BoA’s Korean albums began to decline: the album sold 191,000 units and became the eleventh-best-selling South Korean album of the year.[20] Her fifth Korean album, Girls on Top, continued her image change. The album portrayed the singer as more “mature and self-confident” and was a “declaration of war on male chauvinism”; the “bohemian” look of the cover photograph represented “freedom and depth”, while music videos and album photographs that portrayed BoA in traditional Korean dress brought the “idea of Korean womanhood” into her music. The album also continued BoA’s foray into the Chinese market and, like the previous album, contained Mandarin Chinese songs.[21] The album sold less than the previous album; it was the fourteenth-best-selling record of the year in South Korea with 113,000 units sold.[22]
Granted, the album covers don’t set out to present a sexy image of BoA per se. But if one considers the subjects themselves feeling sexy to be essential to them looking attractive (and hey, it’s important enough to affect the way women rate men at least), then those covers win by default (my weakness for smouldering stares notwithstanding).
Which leads me to the song itself, which I chose to look at because a reader sent me the following intriguing email:
…I have been following your girl group lyric translations but there’s one song I am really curious about, mostly because I’d like to know if it’s as overtly feminist as I suspect it is…
…It’s not only the gold lamé and skull ring that’s tough but the part at the end where she fake kicks her male dancers into submission in a Take Back the Night inspired bit of of pop choreography. I know you’re focusing mostly on girl groups, but I think this one’s interesting in the context of K-pop because it seems to fall outside the two ever present concepts of “sexy” and “cute.” I have tried to find the lyrics in English but most of them are poorly done. What I’ve gleaned so far is that she may be talking about the myriad conflicting expectations a modern girl must fulfill and might even be bemoaning the constant pressure to embody male views of sexiness (!). Or it could be a girl power-lite anthem conceived by greedy business men; but either way I’d like to hear your views.
Whereas the concept of “cute” really needs no explanation, it’s the mascara ad that helped me realize what version of “sexy” BoA might have been trying to avoid – and challenge – in Girls on Top (although I beg to differ on that being a “male view of [female] sexiness,” and would argue that it’s more a media one). Certainly the choreography and costumes give that impression:
As do the lyrics in this English version, although unfortunately they don’t at all match the Korean ones (and, call me picky, but that picture of her is actually from 2010!):
Or at least, what I think the Korean ones are. Maybe I’m just rusty, as it’s been 2 months since I last translated any song lyrics, but even my wife and sister-in-law really struggled with understanding some of these ones, let alone with what they might be in English. I apologize in advance for the numerous mistakes then, and would really appreciate any corrections:
모든게 나에게 여자가 여자다운 것을 강요해
날 바라보는 네 야릇한 시선들이 난 싫어
(약한 여자 사랑에 약한 여자)
내게 강요하지마 틀에 갇혀버릴 내가 아닌 걸
(내뜻대로) 전부 나의 뜻대로
Everything forces me to be feminine
I hate your strange stares as you gaze at me
(A woman that goes crazy in love, a woman that goes crazy in love)
Line 1 is literally “everything-to me-woman-womanly-thing-force”, which hopefully gives you an inkling of how open to interpretation these song lyrics are. Next, in line 2, “야릇하다” means “odd; queer; strange; peculiar; curious; mysterious” according to my electronic dictionary, but I’d be interested in hearing from someone who gets much more everyday speaking practice than me (probably most of you!) if it has connotations of “sleazy” or something like that, which sounds more appropriate for the song. Either way, in line 3 by “crazy in love” I mean someone who gets distracted and/or can’t think straight when in love rather than being deeply in love, and finally in line 4 “틀” is technically a “frame” that she’s confined to, but – after being distracted by the “think outside of the box” idiom for a while – I think “cage” works better in English.
Two things in this verse, I couldn’t have understood without a native speaker to help. The first in line 1 – “나는 나인걸”, literally “I am myself” – probably because my Korean isn’t remotely as good as I like to think, but “넘어가다” in line 2 has no less than 11 meanings, only the last of which “be swallowed; be choked down; be taken/got down; be drunk in” sounds remotely like the “let go [take/endure it]” that my wife said it means.
Yeah, I liked the “get it up” too, a barb very appropriate for the tone of this song, but the level of the Konglish in the rest of the song means it’s probably accidental. And any humor I found in it was soon ruined by trying to figure out those god-awful opening couple of lines, which I wish I’d realized much earlier (and have consequently presented as) were actually just the one.
In a nutshell, they say “sexy-quiet/calm-eternally-one-man only-know-boredom/weariness-that-directly-illusion-all-man’s-affair/interest”. After half an hour’s discussion between my wife, sister-in-law, and I (and – for good measure – my daughters trying to get us to talk about farting instead), we think that “The boring notion [that women] want forever to be with only one sexy, quiet man is a direct illusion that all men are under” is what is meant, but accept that – repeated distracting farting sounds aside – it doesn’t really make sense in the context of the song, and so are more than open to alternatives.
Meanwhile, it’s my significant other that says that “말이 되지 않잖아” means “doesn’t make sense”. And on that note – lest we’ve made mistakes with those also – that from “Get it up” to the final “맞게” was originally 3 lines, but I’ve rearranged them so that they make sense for you at least!
Next is the chorus again, then the next verse. But I don’t think there’s really anything to explain in it, although I’m quite happy to if anyone wants me to:
Spoken with the confidence of someone with 2 bilingual speakers helping him, but that was refreshingly easy!
First, in line 1 I wrote “say/think” because which one it is isn’t actually mentioned in the indirect speech (there’s nothing after “법칙이라고”). Then in line 3, “웃기시네” is slang for “Yeah, right” (with or without the “아주”), and finally in line 5 “눈이 멀어” literally means “eyes far”, but combined with “[something]에” then it means “only have eyes for [something]”.
Again I got a little distracted by the first line, originally thinking it was an allusion to Mao-Zedong’s quote that “women hold up half the sky”, but apart from that then there’s not much of note language-wise there. And with just the chorus after that, then now it’s time to ponder the original question of whether BoA is “talking about the myriad conflicting expectations a modern girl must fulfill, [maybe even] bemoaning the constant pressure to embody male views of sexiness”, or if the song is merely “a girl power-lite anthem conceived by greedy business men”?
What do you think?
The cynic in me says the latter, as it’s just too incoherent to justify the former, no matter how much I’d like to. But some things may well be be lost in translation, and as this is in fact the very first song of BoA’s I’ve ever really listened to — let alone translated — then I’ll give her the benefit of the doubt. Indeed, although frankly I don’t particularly like it, it’s definitely piqued my interest in both the development of her image over the last 10 years, especially in her American debut with Eat You Up in 2008 (covered extensively in “Playing the Race and Sexuality Cards in the Transnational Pop Game: Korean Music Videos for the US Market” by Eun-Young Jung in Journal of Popular Music Studies Volume 22, Issue 2, pages 219–236, June 2010; email me for a copy), and also in how female singers and girl groups use sexuality to rebrand themselves (and for more on that, see “‘What’s Your Definition of Dirty, Baby?’: Sex in Music Video” by Andsager, J. & Roe, K. in Sexuality and Culture, 2003, Vol 7; PART 3, pages 79-97; again, email me for a copy).
So, needless to say, I’ll be covering some more BoA songs this summer!^^
Of the two, Ariel Levy’s Female Chauvinist Pigs (2005) is by far the easier to read, taking just the trip home to finish. Feeling much more like a expanded version of the New Yorker article it was based on than a real in-depth examination of the subject though, unfortunately it has little that wasn’t much more thoroughly covered later in The Lolita Effect (2008) and Guyland (2008), and is not readily applicable to Korea. However, it will still be – ahem – a goldmine for pithy quotes, and for 16,500 won (US$15.19) a good choice for those who’ve never read a feminist text before.
In contrast, Maria Buszek’s Pin-Up Grrrls (2006) is a daunting 444 page tome, which in hindsight I am not surprised to have found second-hand for a mere 15,500 won (US$14.27): the cover and frequent photographs belie its rigorous academic approach. Moreover, as Korea lacks a tradition of pin-up girls (although perhaps it does still have a “pin-up culture” nonetheless?), then you’d think that it would be even less helpful than Levy’s book for gaining insights into Korean gender issues and popular culture.
But, reading the introduction in the bookstore, I was already intrigued as soon as page 4:
Contrary to the popular belief – held by many within, outside of, and even against the movement – that a “feminist pin-up” is an oxymoron, it is no more so than “feminist painting” of “feminist sculpture,” or “feminist porn” for that matter” these are all media and genres historically used and appreciated primarily by men, about which nothing is inherently sexist, but which have all been both kept from women and used to create images that inscribe, normalize, or bolster notion of women as inferior to men. While this fact has been recognized by many feminist thinkers – indeed, many such media and genres have been avoided by certain feminist artists for these very reasons – few would deny that the same have been and may be strategically used by women to subvert the sexism with which they have historically been associated. Yet the pin-up – because of its simultaneous ubiquity and invisibility, prurient appeal and prudery, artistry and commercialism – has not been so readily granted a feminist interpretation. The genre is a slippery one: it doesn’t represent sex so much as suggest it, and these politely suggestive qualities have as a result always lent it to a commercial culture of which feminists have justifiably been wary for its need to cultivate the kind of desire and dissatisfaction that leads to consumption.
And on my way to the checkout by page 6:
Freuh has articulated this desire succinctly in her writing on the relevance of sexuality to the feminist movement: “As long as I am an erotic subject, I am not averse to being an erotic object.” The problem with this conflation of subject/object is in constructing and representing a feminist identity that is both subversive and alluring….As Bell Hooks puts this conundrum: “It is has been a simply task for women to describe and criticize negative aspects of sexuality as it has been socially constructed in sexist society; to expose male objectification and dehumanization of women; to denounce rape, pornography, sexualized violence, incest etc. It has been a far more difficult task for women to envision new sexual paradigms to change the norms of sexuality.”
While acknowledging that it may indeed be a false dichotomy, nevertheless I too have long maintained that women being sexual objects in the media doesn’t necessarily preclude the models concerned from also being sexual subjects. But still, I simply had no idea how subversive pin-ups could be, or how, often used by the models for their own ends, they could indeed include flaunting their own sexuality.
In that vein, as Korean society continues to grapple with the issue of the increasingsexualization of young women and especially teenage girls in the media, it’s going to be very helpful to have examples of genuinely sexually-empowering images of women to inform critiques of that trend, or at least the intellectual tools to help better understand what constitutes such. Because frankly, for me personally it’s high time to move beyond simply repeatedly pointing out that what is often touted as female empowerment is in fact frequently forced upon unwilling participants, but without ever actually elaborating on what would be a positive alternative.
Meanwhile, has anybody already read either book, or any others by the same authors? Or do you already have some of your own ideas for images of women you’d like to see more of in the Korean media? For a quick introduction to my own thoughts, please see from slide #97 onwards in the lecture!
With apologies to the guinea pigs that were the first to receive it, but I’m constantly updating my public lecture on gender and Korean advertising as I get more practice with it—and indeed I’ve just realized I’ve been making a big oversight by not mentioning Koreans’ exceptionally tolerant attitudes towards photoshopping in it previously. Deciding to remedy that in the latest version then, naturally I decided to include one of the most notorious recent examples: singer G.Na‘s ubiquitous advertisements for “Juvis Professional Diet“, which I discussed here. Surely, I thought, there was no greater demonstration than making such an attractive woman look like a virtual alien (or at least her legs).
Then I opened today’s paper…
If you reside in South Korea, you can donate via wire transfer: Turnbull James Edward (Kookmin Bank/국민은행, 563401-01-214324)
1) Because one can never talk too much about Playboy…
Admittedly it’s only tangentially related to Korea, but then Playboy bunny ears were very popular with Korean women last summer, and then in January you also had American film critic Roger Ebert criticizing Korean groups for not really understanding all the Playboy references they were using. So, it was really interesting to hear just this podcast from the British sociology program Thinking Allowed (previously mentioned here), which in its own words says:
Carrie Pitzulo, the author of a new history of Playboy claims it has “a surprisingly strong record of support for women’s rights and the modernisation of sexual and gender roles”. Are Bunny Girls and Playmates of the Month really allies of the feminist cause? [Host] Laurie is joined by the author Carrie Pitzulo and the sociologist Angela McRobbie to discuss the secret and surprises of the bunny brand.
Continuing with the tangents, I’ve ironically become much more interested in Western pop-culture since presenting at the Korean Pop Culture Conference 2011 in LA last month, and so on Gord Sellar’s recommendation have just ordered Strange Days Indeed: The Golden Age of Paranoia by Francis Wheen, on “general culture across the Anglophone world in the 1970s”. To any 30-somethings like myself especially, who were too young to really know anything about that decade, it sounds like riveting reading (and it would be good to hear our parents’ takes on it too).
2) The pitfalls of being pregnant in Korea
Any other “Western” women with Korean husbands get stared at by old men? More so than before they were pregnant that is? Shotgun Korea is about to explode, in more ways than one!^^
Update: Shotgun Korea also has a post on a strange virus that seems to be killing pregnant women in Korea.
(Source: Sinfest, one of my favorite comics. Hope that was okay!)
3) Funny or offensive? Sports show asks why Korean women are good at golf
Judge for yourself at CNNgo. Not being a golf fan, then normally I wouldn’t pay much attention to this sort of thing, but Rachael Miyung Joo of Middlebury College piqued my interest in them with her presentation Traveling Ladies: Korean Female Athletes and Global Korea at the Korean Popular Culture conference. A quick excerpt from the abstract:
…Within the context of U.S. nationalist discourses, Korean female athletes exist as a “yellow peril” threat to the elite white traditions of professional golf. The extraordinary growth of Korean and Korean Americans within the Ladies Professional Golf Association have produced racist responses to Korean golfers including an attempt to institute an English Only policy in the league. Nevertheless, the LPGA has grown due to the celebrity of Korean golfers, and their impact on the growth of the LPGA has translated into policies that work to get all female golfers to emphasize female charm for the pleasure of male fans. Furthermore, hypersexualized Korean female golfers work to assuage anxieties around lesbianism in professional women’s sport…
Read the rest here. Unfortunately there’s not much information about it, but I’m also looking forward to her book Transnational Sport: Gender, Athletes, and the Making of Global Korea that’s coming out sometime this year.
4) Reading the Lolita Effect in South Korea, Part 5
Or rather, the news that Girl’s Day (걸스데이) recently performed in costumes so high that their panties were exposed could easily have been the next post in that series (one member only turns 17 tomorrow). But I don’t really have anything to add to what Michael Hurt says at Yahae! about it except to say that, unfortunately, I feel somewhat vindicated by it(!):
…this is a bridge too far. The skirts have now come up above the panties. I mean, I know that competition from the many girl groups that now exist must force some serious marketing decisions such as the one to make underage girls truss around in skirts that don’t cover their jibblies, but you gotta draw a line somewhere!
See Part 2 for more on the issues raised by performers dancing and/or dressing in sexual ways when the age of consent is as low as 13.
6) Foreign children sexually and physically abused at Haeundae Beach
See Koreabridge for the details. Also, while I’m always prepared to give the police the benefit of the doubt considering how the Korean media will simply make up stories about their incompetence, they do indeed seem to have acted extremely unprofessionally in their handling of this case.
7) Corporate life in Korea
…is no picnic for women, who tend to be lower on the totem-pole, but it’s important to remember that it can be pretty bad for men too. See theseposts by I’m No Picasso and New Yorker in Seoul for some first-hand experiences.
8) I like big butts and I can not lie…
Usually I’m loathe to quote entire posts, but then everyone on Tumblr is doing it so I can too. Here then, are some very wise words from American actress Tina Fey (found via Hot Yellow Fellows):
But I think the first real change in women’s body image came when J.Lo turned it butt-style. That was the first time that having a large-scale situation in the back was part of mainstream American beauty. Girls wanted butts now. Men were free to admit that they had always enjoyed them. And then, what felt like moments later, boom—Beyoncé brought the leg meat. A back porch and thick muscular legs were now widely admired. And from that day forward, women embraced their diversity and realized that all shapes and sizes are beautiful. Ah ha ha. No. I’m totally messing with you. All Beyonce and J.Lo have done is add to the laundry list of attributes women must have to qualify as beautiful. Now every girl is expected to have Caucasian blue eyes, full Spanish lips, a classic button nose, hairless Asian skin with a California tan, a Jamaican dance hall ass, long Swedish legs, small Japanese feet, the abs of a lesbian gym owner, the hips of a nine-year-old boy, the arms of Michelle Obama, and doll tits.
Much the same can be said of Korean women of course, but with an important possible exception: the doll-tits. Not because Korean women tend to be less busty than their Western counterparts though, but rather because there seems to be a genuine taboo against breast exposure which even the Korean media is wary of. Lest that sound simply absurd however, then consider the case of G.Na (지나), whose – to put it bluntly – most marketable assets seem strangely underplayed by the otherwise extremely exploitative and objectifying Korean music industry.
9) “Secret (시크릿) will show off their innocent and cute selves with a sexy and powerful dance in Japan through Madonna“
As it turns out, that was a mistranslation of the original Korean – “청순과 귀여움은 물론 섹시미와 파워풀한 댄스를 모두 겸비한 시크릿은 일본 시장에서도 충분히 통할 수 있다는 전망이다” – by Koreaboo, and something like “They’lll show off an innocent and cute image of course, but combine it with sexiness and powerful dancing” would be much more accurate. But the Korean media does indeed say such things all the time, which speaks volumes about how female sexuality is presented by Korean girl-groups, and of course the sentance still remains a bit of an oxymoron (but kudos to Koreaboo for at least providing a link to the original article to check, unlike – grrr – allkpop).
For more on that, see, well, just about all of this blog(!), but if you’re after something more specific then this and this recent post at SeoulBeats are good introductions (and for some background to the latter, see here).
10) Essential reading on Korean Feminism
Even if I’m No Picasso hadn’t *cough* praised this blog in it, I’d still describe this as one of the best posts I’ve ever read on the subject (or technically speaking, English discussions of the subject). And it behooves me to say that I have certainly been (and probably still occasionally am) guilty of discussing Korean women, feminism, and/or gender issues through an overly generalizing, patronizing, and – for want of a better word – Orientalist lens, and so this post of hers will seriously provide a checklist for me for maybe years to come! (And Roboseyo’spost on “Mansplaining” is very helpful too).
Apologies for the slow posting everyone: it’s been a very busy end to the semester, and then I caught a bad cold over the long weekend. Hopefully I should be writing again by tomorrow, but in the meantime I thought readers might be interested in a book I’ve just ordered: Cinderella Ate My Daughter, by Peggy Orenstein.
Like Reading the Lolita Effect by M. Gigi Durham, intellectually-speaking it’s going to very interesting applying it to the Korean context. But with my 5 year-old daughter expressing a desire to be a princess literally every day though, and having constant fights because she always wants to wear her most “princessy” clothes, then this time round I have much more practical and immediate concerns that I hope the book can help me with!
Anybody else read it, and/or have similar problems with their aspiring little princesses? So far, my wife and I have had the most success with persuading her to become a strong confident queen instead!
Call me paranoid, but usually I quickly turn the page when I see newspaper ads like this on my commute. After all, as the only foreigner, I’ll already be the only guy on the subway carriage red-faced and sweating at this time of year. And I don’t want to fulfill stereotypes of oversexed Western males by blatantly staring at singer G.Na‘s legs either.
But, dammit, there’s something wrong with them here. Rather than hearing me harp on about unnecessary photoshopping though, it was with great relief that I found some rare critical Korean commentary on this ad. Or at least, so I thought before I began translating properly…
지나 신이내린 몸매, 포토샵을 거부한 아찔한 비주얼 G.Na’s God-given Body Doesn’t Need Photoshop
활발한 활동을 하고 있는 가수 지나가 하루가 다르게 예뻐지는 모습을 보이고 있습니다. 원조 베이글녀 이제니도 안 부러울 정도의 글래머스한 몸매를 가진 지나는 신세경에 이어 가장 매력적인 여성에 속하기도 한데요. 여기에 타고난 가창력은 더욱더 지나를 빛나게 하는 부분이 아닐까 합니다.
G.Na, a very active singer, is becoming prettier every day. Counted as one of the most attractive women [in Korea?] after Shin Se-kyung, with her glamorous body she has no need to be jealous of original Bagel Girl Jenny Lee. Add the singing ability she was born with too, and she shines all the more.
[James – for what a “Bagel Girl” is, see here. Also, bear in mind that “glamorous” actually means “voluptuous” in Korean. And say “Jeena”, not “Jee-en-ay” like I first did!]
현재는 인기를 끌었던 Black & White 활동을 마치고 자신의 가창력을 그대로 보여줄 수 있는 후속곡 ‘벌써 보고 싶어’로 활동 중인데요. 역시 댄스곡이나 발라드 곡 모두를 다 완벽히 소화해 내는 지나의 모습을 보면 정말 뛰어난 솔로 가스로서 능력을 타고난 가수가 아닐까 생각합니다. 그리고 이런 인기 덕분인지 지나는 프로농구 챔피언결정전 5차전에까지 초청받아 시구하는 등 나날이 달라지는 위상을 실감하고 있습니다.
Having just finished the song Black and White [above], which is gathering a lot of popularity, G.Na is continuing to demonstrate her singing ability with her next song, I Already Miss You. Able to adopt [new] styles like dance and ballad music perfectly, if you see [hear?] her you will have no doubt that she was destined to become a brilliant solo singer. Indeed, because of her popularity she was even invited to make the ceremonial opening pitch at a pro-baseball championship game [below], and her image is soaring.
그런데 이런 지나가 최근에 가장 완벽한 몸매를 드러낸 모습이 있어 화제가 되었죠. 그것도 무보정 몸매로 있는 그대로의 환상적인 모습을 보여줘 감탄사를 연발하게 만들었습니다. 이 사진은 일명 직찍 사진으로 광고촬영 중에 지나의 모습을 그대로 담아 낸 사진인데요. 지나의 완벽한 몸매에 정말 감탄사가 절로 나올 정도로 아찔함을 주는 모습이라고 할 수 있습니다.
By the way, showing her most perfect body has become a bit of an issue, right? So perfect that it needs no corrections, seeing her fantasy-like body makes people exclaim in rapid succession. And indeed in this everyday, unaltered picture of her doing her advertisement photoshoot, we just see her appearance how it is. But her body is so perfect and mesmerizing that she makes people automatically exclaim.
하지만, 이런 지나의 무보정 사진과 과연 정식으로 광고에 사용된 사진이 얼마나 다를까 궁금해지는데요. 최근에 지나의 모습이 공개되었는데 역시나 별반 다를 것 없는 모습에 또 한 번 놀라게 되고 말았습니다. 정말 포토샵을 거부한 몸매라고 받게 할 수 없는데요. 워낙 타고난 몸매 종결자이다 보니 실제로 쓰인 광고 사진과 별반 다를 게 없더군요.
But I was curious as to how much the photos used in the advertisement differed from the untouched ones. And again I was surprised at how they’re not particularly different…surely this can be called a body that rejects photoshop? As she was born with this “terminator” body, the final picture actually used in the advertisement doesn’t really have any differences.
[James – “Terminator”, as in a person, is some new Korean slang. I think by itself it means someone is so good that he or she is the final, “terminating” word on the issue. Update: with thanks to Milton at The Marmot’s Hole, a much better explanation is that “In slang, a 종결자 is some who is the absolute best at something. You can affix it to other words besides 몸매, like 색시종결자 In this case, it means that G.Na has the absolute best body.”]
일단 왼쪽 사진은 포토샵을 하지 않은 지나의 몸매 그대로 모습이고 오른쪽이 최종 사진 보정을 해서 공개된 사진 컷입니다. 보여지는 표정의 각도가 조금은 다른 스타일이지만 무보정 상태의 지나와 보정 상태의 지나가 별반 다를 게 없는 것을 확연히 느낄 수 있는데요. 왜 지나의 몸매가 찬사를 받는지 알 수 있는 부분이 아닐까 합니다.
On the right is a untouched picture of G.Na, on the left is the final one that was released, with photoshop corrections. The angle and her expression are a little different, but otherwise I get a definite feeling that there was little photoshopping done. Now we see why G.Na receives such praise for her body.
그러나 지나는 광고 촬영 외에는 주로 이런 스타일의 옷은 잘 입고 다니질 않죠. 몸매가 뛰어나지만, 사람들이 색안경을 끼고 몸으로만 승부한다는 비난을 하기 때문에 많은 상처를 받았기 때문인데요. 최근에 오락프로나 다른 방송에 나오는 지나의 모습을 보면 상체를 거의 노출한 적이 없을 정도입니다. 그래서 말이지만 지나가 글래머스한 몸매를 가지고 있다고 해서 왜 비난을 하는 일은 그만두었으면 하는데요. 이번 가창력도 어느 정도 인정받은 가수이기 때문에 이제는 실력으로 승부하는 지나의 모습으로 바라봐 주었으면 좋겠다는 생각입니다.
By the way, with the exception of this advertisement photoshoot, G.Na doesn’t really wear these kinds of clothes. Her body is amazing, but she has been hurt by many people having a prejudice about it, thinking that that is all she is good for. Because of this, whenever she appears on comedy shows or other programs, she always wears clothes that cover most of her upper body. So, I wish people would stop criticizing her for having a glamorous body, and think that as her singing abilities have been acknowledged, people should respect her as a singer (end).
Writing ability aside, the author does have a point about the Korean media’sobsession with G.Na’s breasts. Indeed, it strongly reminds me of journalist Amanda Hess’s classic article With Great Cleavage Comes Great Responsibility, in which she argues that ultimately it’s not really busty women’s clothes that people have a problem with. Rather, it’s large breasts themselves that are somehow considered “indecent”.
On the other hand, I beg to differ on the relative lack of photoshopping by Juvis (see here for a close-up of the last image if you’re still not convinced yourself). It speaks volumes about Koreans’ attitudes to photoshop, I’m tempted to say, that someone would consider that to be a sign of an attractive body, rather than simply one that required no photoshopping at all. Fortunately for such (over)generalizations however, actually many Korean netizens agree with me, or at least on G.Na and this particular photoshoot.
Meanwhile, does anybody else recall this ad from Juvis that I wrote about 2 years ago?
To those that still maintain I’m reading too much into things, I now rest my case!
Update: As a commenter on blogger Michael Hurt’s Facebook pointed out, the ad above is actually about:
…a special treatment program to fix bowed legs. The girl who endorses [it] was famous for her bowed legs as much as her pretty face, but seems ok now due to the treament. Many Korean girls are interested in this kind of program thank to the ‘girl group’ phenomenon since few years ago.
Technically speaking then, the ad isn’t advocating excessively skinny legs. On the other hand though, it’s hardly discouraging them either, and Juvis has a strong track record of doing so in other ads too. (Like the one with G.Na.)
Apologies for the slow posting and unanswered emails everyone, but as this post goes up I’ll be en route to the Korean Pop Culture Conference 2011 at the University of California, and preparing for the trip has taken a lot more work than I expected. But I’ll be back and blogging by Wednesday next week, and so until then I thought you might be interested in the abstract of co-author Stephen Epstein’s and my presentation topic, which – assuming no disasters – is likely to become a chapter in the forthcoming book The Korean Popular Culture Reader by Duke University Press:
Girls’ Generation? Gender, (Dis)Empowerment and K-pop
“The hottest phrase in Korea nowadays is undeniably ‘girl group.’ But girl group fever is more than just a trend: it’s symbolic of a cultural era that is embracing the expulsion of authoritarian ideology.” So reads the content blurb for a story on the rise of girl groups in the March 2010 issue of Korea, a public relations magazine published under the auspices of the Korean Culture and Information Service. Nonetheless, despite official, top-down promotion and cheerful assertions that this phenomenon is a liberating pop movement, a reading of the lyrics and visual codes of the music videos of popular contemporary Korea girl groups raises serious questions about the empowering nature of “Girl Group Fever.” In this paper, we will engage in a close analysis of the music and videos of groups such as the Wonder Girls, Girls’ Generation, KARA, T-ara and the discourse that has surrounded their rise to popularity in South Korea in order to deconstruct the notion that contemporary consumer society is making a radical break from more traditional, deeply embedded power structures.
We will argue that a set of recurrent tropes in the studied media and marketing presentation of Korean girl groups undercuts claims to a progressive ethos. In particular, as we hope to demonstrate, girl group videos and lyrics often fall into one of three categories: first of all, while girl group singers can express desire in potentially empowering fashion, the viewer is generally constructed as male, and expression of desire is accompanied by a coyness and feigned innocence that returns power to men (Girls’ Generation’s “Gee” and “Oh”; T-ara’s “Like the First Time”; KARA’s “Mister”). A second set of songs and videos suggests exertion of female power, but influence is wielded through recourse to the overwhelming force of feminine sexuality that either embarrasses (After School’s “AH!”, which adds the tease of a forbidden relationship between teacher and student) or renders males helpless in its midst (The Wonder Girls “So Hot”) and thus projects the message that narcissistic desirability is the route to redress power imbalance. Finally, a number of songs have lyrical and video narratives that depict female solidarity in wreaking revenge on callous boyfriends or threatening men (2NE1’s “I Don’t Care”, The Wonder Girls’ “Irony and “Tell Me”, the latter of which has lyrics that are at odds with its visual narrative), but in doing so continue to foster the discourse of a battle between the sexes. As we will show, in noteworthy contrast to J-pop girl group videos from the dominant entertainment group Hello! Project, which emphasize the expression of youthful energy without reference to a validating or polarizing male presence, Korean popular music’s engagement with larger discursive structures has yet to break free of ideologies that pit male and female against one another (end).
(Source: Screen Capture, “Magic Station”, Asahi-TV, 15 October 2010)
Update: Very much the lens through which I’ve been writing about Korean music for the last few months, nevertheless I should really have stressed that the abstract was written almost a year ago, and indeed developments in K-pop and J-pop since then have rendered much of it out of date, let alone the opinions of my co-author and myself growing and changing as we deepened the extent of our research. Also, word limits for the paper precluded necessary related discussions of boy-bands and J-pop, with 8000 words unfortunately barely being enough to even begin to scratch the surface of the subject.
Unfortunately then, in hindsight the abstract isn’t actually a very good guide to our current opinions on the subject and/or what we’ll be presenting on Friday(!), so please understand why it’s necessary to close this post to further comments. Instead, for now at least please accept the abstract simply as something to hopefully get you thinking about possible common themes in K-pop and why they exist, and if it becomes possible then I will definitely (re)open the discussion at a later date.
Finally, my special apologies to those who already commented, and frankly I didn’t expect such a wealth of expertise to be brought to bear on the abstract so quickly!
Hey, I get it, I really do: ads that make men want the girl, can make women want to be that girl.
Hence the memorable things Lee Hyori did with a hose for Vidal Sassoon back in 2007 for instance. Or indeed this ad, which, despite the English copy, actually says that “the lunch for amazing women has started”, and then proceeds to do no more to sell to said amazing women than simply plonking Kim Sa-rang (김사랑) with a smouldering gaze on it, flanked by Lee Tae-im (이태임) with textbook hair-preening and hand on hip.
Surely there’s no doubt in anyone’s mind that, although being aimed at women, it’s still squarely aimed at a male gaze?
But if that’s what so bugged me about it, then critically analyzing ads would only ever be an exercise in frustration. And I’m not even against gendered marketing per se either: despite the vast majority of it having no biological basis, and also serving to create and/or reinforcing existing gender stereotypes, admittedly it does sometimes have a genuine financial logic.
Rather, it’s the sheer laziness of this ad that gets me: was this really the best T.G.I. Friday’s could have come up with to get women to eat more steak?
Also, it’s amazing how unnatural the ad suddenly appears if you mentally replace the copy with “amazing men” instead (let alone considering how the ensuing male models would pose). When I did so myself, it really hit me just how much gendered marketing is actually aimed only at women, and how many normative advertising categorizations of female consumers (e.g. Alpha Girls, Omega Girls, Gold Misses etc.) completely lack any male equivalents.
Which is an unfortunate association I now have with T.G.I. Friday’s I guess. But then they’re the ones that came up with such a lame ad!
Do crosswalk lights with only male-shaped figures really discriminative against females? That’s a hard sell on any occasion, let alone when it would cost 21 million dollars to replace them all with both male and female ones instead, and so netizens have rightfully “responded with merciless mockery” to the Seoul Metropolitan Government’s plan. As has the cartoonist Ju Ho-min too, whose humorous extension of the city’s logic needs no translation!
Instead, a much better candidate for signs to replace would be these ubiquitous reminders that it’s only women that should look after children:
Women do look after children of course, and so technically signs like these aren’t discriminatory in themselves. But as this photo and those below make clear, they’re not just not countered by equal numbers of signs showing men taking care of children, but in fact female figures are only used when a child is also involved:
Lest I sound like I’m singling Korea out for criticism however, note that such images are almost universal, and indeed the above ones look almost exactly the same as those in Dublin airport. Moreover, once you move away from signs to language instead, then, possibly following overseas examples, actually discriminatory English slogans are sometimes chosen rather than making Korean ones, such as with airline Asiana’s “Happy Mom Services”. Or alternatively, consider the 부산국제임신출산육아박람회 that I learned about today, which would simply be “The Busan International Pregnancy, Childbirth, and Childcare Exposition” in English, but which somehow got translated as “The 9th Busan Mom & Baby Fair” instead:
As it’s not just for moms and babies if you can read the Korean though, then accordingly there are many fathers and would-be fathers featured on the website, and actually I was one of them myself back in either 2005 or 2006 before my first daughter was born. I don’t recommend going though, as I recall finding some of the services being promoted there – stillbirth insurance for example – just a little cold and off-putting!
Finally, for some Korean takes on subway signs that I managed to find, see here and here. Unfortunately, they’re a little old (2004 and 2006 respectively), which suggests that no-one’s really thought about them in a while. But on the plus side, the Seoul Metropolitan Government’s misguided plans have at least brought national attention to the issue of (potential) sexual discrimination in signs, so now may well be the best opportunity ever to suggest that something be done about them. Ideally, by using the money earmarked to change the crosswalk ones to change the subway ones instead.
If anybody knows how to go about contacting them, then that would be much appreciated!
Update:On Becoming a Good Feminist Wife has more commentary on the planned new crosswalk signs here.
(For all posts in the Korean Sociological Image series, see here)
For about a year now, I’ve been tweeting about all the interesting Korean gender issues, advertising, and pop-culture stuff (and much more) that I don’t get a chance to blog about, but a lot of readers have suggested that it’s high time I created a Facebook page also. With apologies for the wait then, here it finally is, and I definitely hope to make it a site in its own right, not just a glorified RSS feed for the website proper.
To that end, I’ll not just be providing cool stuff that you won’t see here, and taking advantage of the opportunity to interact more with readers, but I plan to let my hair down and be a little less intellectual on Facebook too.
For instance, as a dispassionate critical commentator on Korean girl groups K-pop, normally I would never ever reveal that there’s something about Love Alone (러브얼론) above by Miss A (미스에이) that has me smiling radiantly almost every time I listen to it. Indeed, although I was initially very disappointed that there wasn’t a proper music video produced for it, now just seeing the members being themselves in it has me smiling all the more!
(2:29)
Granted, all of them being attractive women certainly helps, but I genuinely think that some unique combination of the music, voices, and lyrics makes this an incredibly warm song, especially for what can often be very tinny and artificial-sounding K-pop.
Any other fans?^^ Call me naive, but I’ll be investing 660won (US$0.61) in the MP3 as soon as I finish typing this!
Update: See here for some high quality screenshots of the video.
And all about girl power, according to Dramabeans. Judging by the trailer, my first impression is of a comic version of the excellent Take Care of my Cat (2001; 고양이를 부탁해).
Meanwhile, does anybody know of any similar coming-of-age movies for guys? Other than the violent and overrated Friend (2001; 친구) or pornographic Plum Blossom (2000; 청춘) that is?
2) May 11th was 6th Annual Adoption Day in Korea
See Ask a Korean! for the details. Also, Korea Real Time has more on the controversy created by soon to be aired commercials encouraging more domestic adoption.
Update: Yesterday was also the first Korean Single Moms’ Day, Busan Haps had a good photo-essay on adoption last month, and the Korean Unwed Mothers Support Network has translated a December article on how unwed mothers are not necessarily poor, but society ultimately forces them to become so.
3) Only Foreign Staff Made to Attend Sexual Harassment Seminar at Korean University
After all, it was actually a Korean professor that was fired for having a sexual relationship with one of his students, so I’m sure you can see the logic. What’s more, the seminar was given by a completely unqualified speaker too, according to blogger Supplanter clearly both uncomfortable with and clueless about the subject he was presenting.
Ironically, the very next week after enduring that, Supplanter himself would be accused of sexual harassment at his local swimming pool.
4) A Normal Night Out in Seoul?
See Banana Milk to learn more about it. Call me sentimental and/or trying to (mentally) relive my twenties, but I subscribe to a lot of Seoul social, fashion, nightclubbing, and/or dance-music sites like it (in particular, M.S Photography always has *ahem* very interesting pictures), and am thoroughly jealous of people unencumbered by kids that get to actually enjoy it!
Speaking of which, tomorrow Paul Van Dyk will be performing in Seoul, only…sigh…10 years too late. See 10Magazine for the details.
Update:
5) Ending Bias Against White Male and Asian Female Couples
Women with a preference for black men get a thumbs up. Women with a preference for Asian men get a thumbs up. Women with a preference for Middle Eastern men get a thumbs up. Women with a preference for white men get a thumbs down. Generally true?
Unfortunately, yes, and it took a lot of persuasion from her readers to get her to open the comments on that post!
6) “Prostitution Thrives on Twisted Entertainment Culture”
While I don’t mean to sound facetious, particularly not in light of seven bar hostesses committing suicide since last July, this is an unusually good article on the subject for the otherwise appalling Korea Times, and I look forward to reading more articles from author Kim Tae-jong (see Extra! Korea also).
7) Korea: Sex Criminals Easily Become Taxi Drivers
Again I don’t mean to sound facetious, but, like Asian Correspondent explains, the fact that taxi-driving is one of the few occupations open to ex-convicts in Korea does explain a lot about their wild reputation.
If you’re living in Auckland, New Zealand, make sure to see Desert while you still can. First shown at PIFF last year, it:
…reveals the untold story behind many Kiwi-Asian marriages….Based on real life events, Desert follows the story of Jenny, a young pregnant Asian girl living in Auckland who is left to fend for herself; when she is abandoned by her Kiwi boyfriend just before they are about to get married. Jenny is rejected by her Asian community for getting pregnant to a westerner out of wed-lock and after unsuccessfully searching for her run away boyfriend; she is forced to look inside herself to find a positive solution for her and her unborn baby.
Jenny’s story is a reality for the growing number of Asian women in New Zealand. The Asia NZ Foundation recently recorded that there are 26 per cent more Asian women than Asian men, aged 25 to 49, living in New Zealand and nearly a quarter came to New Zealand to get married. [Director Stephen Kang’s] inspiration for the film came from observing the struggles facing many Asian women living in New Zealand and Desert is the first film of its kind to give a platform and voice to these common challenges and personal stories.
While I take exception to the title of the article that that’s from, the movie itself sounds really interesting, and you can see its Facebook page for more details, interviews, and a trailer. There’s also its webpage of course, but unfortunately the designers made a big mistake not providing a mute button(!), and the trailer should really have been uploaded onto YouTube too.
9) The Changing Face of Cosmetic Surgery
As always, South Koreans have the highest rate of cosmetic surgeries per person in the world, but an increasing number of people receiving them are from China and Japan: 80,000 per year in fact, with many of the most famous clinics reporting 20% growth rates in their numbers of medical tourists.
As The Economist notes, Korea is a “nation that often struggles to attract foreign visitors, [so] it is hardly surprising that the authorities have begun actively encouraging this trade. It is now aiming at a target of 400,000 such visitors in 2015”.
The author BTW, also has a fine Korean blog of his own here.
10) Skirting the Issue
For those few of you that don’t know by now, a local education board in Gangwon-do is confronting the “issue” of female school students wearing shorter and shorter skirts by…spending $700,000 installing new desks with boards to stop teachers and male students being distracted by them.
For much more on this, see (in no particular order): Gusts of Popular Feeling; the BBC; Extra! Korea; and BusanHaps. But in particular, see Michael Hurt’s comments on Facebook here (roughly the 12th down), who notes the glaring absence of the opinions of the girls themselves in most discussions.
When I first came to Korea in 2000, I soon got used to the notion that people should use nopimmal (높임말; respectful language) to their obvious “superiors”, such as their parents and bosses. But also to friends, even if they were just a year or two older? Call me a cultural imperialist, but I still balk at the notion that such people are genuine friends, and God knows what they’d make of the usually whiskey-fueled language my late friend and I, then twice my age, would use with each other (let alone what we usually talked about).
Still, it came as a real shock to hear students using it to some of their classmates at my university, even though the recipients were only just a few months older (I asked). In fairness, that didn’t happen at all at my wife’s university when she was a student, but suffice to say that I’m no longer particularly surprised when I hear of “seniors” taking advantage of “juniors” in various forms at Korean universities. And especially not on “Membership Training” (MT), which as you probably know involves a lot of drinking and various orientation and initiation rituals, as explained in the following report:
(As translator Marilyn notes, makjang means “extreme, in a negative way”, and is usually used to describe dramas where crazy things happen. Meanwhile, with thanks to SuzyinSeoul, the “OT” in the title means “Orientation Training”, one’s first MT)
막장 OT? ‘학내 성희롱’의 문제 보아야 / Makjang OT? The problem of “school sexual harassment” must be considered
성희롱문제의 사각지대에 놓인 학생간 성희롱 / Sexual harassment among students is an unseen part of the problem of sexual harassment
얼마 전 인터넷 상에서는 서울 소재 모 대학의 신입생환영회가 논란이 되었다. 지난달 26일 인터넷 포털사이트 게시판에 “대학교 오리엔테이션, 이래도 되는 건가요?”라며 오른 글이 시작이었다.
Recently, the welcoming ceremony for new students at X University in Seoul has become a controversy on the Internet. It was started by a post, titled “At a university orientation, is this really okay?” and put up on an Internet portal site’s message board on the 26th of last month [February].
성적수치심느끼게하는 ‘게임’ 시킨선배들 / Seniors who make games that cause [juniors] to feel sexual shame
글 쓴이는 몇 장의 사진과 함께 “오리엔테이션에서 선배들이 후배들에게 성적으로 부담스럽거나, 수치심을 느낄 수 있는 행동들을 많이 시킨다”고 고발했다. 사진 속에는 남녀 신입생들이 몸을 밀착시키고 성행위를 연상시키는 동작을 취하는 모습들이 담겨 있었다. ‘게임’을 명목으로 강요된 것이었다. 글쓴이에 따르면, 술자리에서는 “정말 심한” 벌칙들도 많았다고 한다.
The writer of the post put up several pictures and charged, “At orientation, seniors force their juniors to do sexually embarrassing or shameful things.” In the pictures, new male and female students press their bodies against each other and make sexually suggestive movements. This was coerced under the pretext of a “game.” According to the post’s writer there are also many “really severe” penalties at drinking parties.
(한 포털사이트에 성적 수치심을 느끼게 하는 ‘게임’을 강요하는 ‘신입생 오리엔테이션’ 문화를 고발한 글이 올라와 논란이 일었다.)
(Caption [to above image]: A post charging that a “new-student orientation” culture forces the playing of “games” that cause sexual shame was put up on a portal site and became a controversy.)
문제의 사진들은 ‘막장 OT’라는 이름이 붙어 여러 게시판들로 퍼져나갔고, 몇몇 언론에서도 이 사건을 보도하면서 관련 학교와 학생들에게 비난이 가해졌다. 이후 사건은 해당 학교 총학생회가 사과문을 게시하는 선으로 마무리되었다.
The pictures were named “Makjang OT” and spread to several message boards, and as several media outlets reported on this story as well, the school and students involved were subjected to criticism. After that, the student government at the university brought the incident to a close by posting a written apology.
이 사건은 인터넷 여론이 흔히 그렇듯 사건의 선정성에만 초점이 맞춰져, 관련 대학을 공격하거나 폄하하는 데에만 치중되었다는 인상을 준다. 그리고 논란의 열기는 금방 식었다.
As usual, public opinion on the Internet has focused on the sexual aspects of the story and so given the impression that it has only concentrated on attacking or disparaging the university in this area. Also, the heat of the controversy cooled down immediately.
이 사건이 문제인 것은 건전해야 할 대학 내 행사에서 선정적인 행위를 했기 때문이 아니다. 선배들의 권위를 내세워 신입생들에게 원하지 않는 성적인 행위를 강요했다는 점이 본질적인 문제다. 명백한 학내 성희롱이다.
The problem in this matter is not that there were sexual actions at university events that should be wholesome. The essential problem is that seniors asserting their authority forced new students to do sexual actions they didn’t want to do. This is unmistakable school sexual harassment.
‘하늘같은’ 선배앞작아지는신입생들 / New students that shrink in front of ‘god-like’ seniors
이제 막 대학을 들어온 신입생과 ‘선배’들 사이에는 막강한 권력관계가 작동한다. 대학생활에서 선배는 어떤 면에서 교수보다 더 어려운 존재다. 더구나 신입생 오리엔테이션은 이제 막 대학을 입학해 어리둥절하고 동기들과도 서먹할 때 치러지니 1학년들은 선배들 앞에서 심리적으로 위축되기 쉽다. 더구나 ‘전통’이라고 우기니 ‘참아야 되나’ 헷갈리기까지 할 것이다.
These days there is a strong power-imbalance operating between students who have just started university and their “seniors.” In university life, relationships with seniors are more difficult than those with professors in every way. Moreover, new-student orientations happen when students, having just started university, are dazed and still unfamiliar with their peers, so it is easy for first-year students to shrivel psychologically in front of their seniors. Furthermore, seniors insist that it’s “tradition” so students become confused and think “Maybe I have to endure this?”
성희롱은 권력관계 안에서 일어난다. 이러한 속성 때문에 남학생이 많은 과, 권위주의적이고 위계질서가 강하게 잡혀 있는 과일 수록 신입생 환영회 때 이러한 ‘게임’을 즐기는 경향이 강해지고 ‘게임’의 강도도 높아질 것이라 추측할 수 있다.
Sexual harassment arises inside power-imbalances. Because of this attribute, it can be supposed that the more male students a department has and the more authoritarian and the stronger the hierarchical structure in the department, the stronger the tendency to enjoy this kind of “game” and the more intense the “games” are at new-student welcoming events.
시대가 변화한 부분이 있으니, 아마도 이러한 신입생 환영행사는 일반적으로 행해지는 수준의 것은 아닐 것이다. 그러나 아주 극단적인 예만도 아닌 것 같다. 관련 게시물들의 누리꾼 댓글에서도 비슷한 경험을 털어놓는 것을 심심치 않게 발견할 수 있다. 남성에게 구강성교를 해주는 여성의 모습을 연상시키는 동작을 하는 남학생들이 찍힌, 모 체육대학의 신입생 오리엔테이션 사진을 올린 이도 있었다.
Though there is the element of the changing times, this kind of new-student welcoming event probably isn’t common. However, it doesn’t seem to be an extreme example, either. In the replies of the visitors to the message boards in question as well, it is not hard to find confessions of similar experiences. There were also pictures from the new-student orientation at X Sport University [a university for athletes and coaches] which show male students making movements suggestive of women giving oral sex to men.
대학사회, 성희롱문제제기여전히어려워 / In university culture, making sexual harassment complaints difficult as ever
이번 사건을 문제제기한 학생은 학내 게시판이 아닌, 포털사이트를 이용해 글을 올렸다. 이는 문제의 ‘게임’이 ‘전통’으로 굳어질 수 있었던 배경과 관련된다.
The student who reported this incident used a non-university portal site to put up his/her post. This is related to the setting in which the “game” in question was allowed to become “tradition.”
지난 해 1월, 소위 ‘명문대생‘이 1학년 여학생들을 성추행한 사건이 논란을 일으켰다. 당시 한 피해자가 익명게시판을 통해 문제제기 하자 다른 피해자들이 나타나면서 피해자는 20여명까지 불어났다.
In January of last year, an incident in which so-called “students of a prestigious university” sexually molested first-year female students engendered controversy. At that time, a victim made her complaint on an anonymous message board; other victims then came forward, until their number reached around 20 women.
왜 20여명에 달하는 피해자들은 성추행을 당하고도 입을 다물고 있을 수밖에 없었을까. 여전히 성희롱‧성폭력은 대학 사회 내에서도 쉽게 공론화하기 어려운 문제이기 때문이다.
Why is it that though the number of victims who were sexually molested reached about 20, they couldn’t do anything but keep quiet? It is because even in university society, it is still difficult to publicly discuss sexual harassment and sexual violence.
‘명문대생‘ 성추행 사건이 문제가 되었던 당시, 취업전문 포털사이트 ‘커리어’가 이틀간 대학생 768명을 대상으로 진행한 설문 조사에 따르면, 전체 여성 응답자 중 33.3%가 대학생활 중 ‘성희롱이나 성추행을 당했다’고 답했다.
When the “students of a prestigious university” incident became a problem, the job portal site “Career” surveyed 768 university students over the course of two days, and found that 33.3% of female respondents said they “have been sexually molested or harassed” during university life.
주된 가해자(복수응답)는 78.0%가 ‘선배’였다. 흔히 학내성희롱의 주된 가해자로 떠올리게 되는 ‘교수’를 지목한 대답은 33.3%였다. 대응방법을 묻는 질문에는 응답자의 66.5%가 ‘그냥 참고 넘겼다’고 답했다. 대응하지 않고 그냥 넘어간 이유는 ‘가해자와의 관계를 유지하기 위해서(66.9%)’가 가장 컸다.
The main perpetrators (more than one response possible) were “seniors,” at 78.0%. “Professors”, who usually come to mind as the main perpetrators when one thinks of university sexual harassment, were pointed at by 33.3% of responses. When asked how they dealt with it, 66.5% of respondents chose, “just bore it and moved past it.” The biggest reason that they just let it go was, “To maintain a relationship with the perpetrator,” at 66.9%.
이렇듯 학생과 학생 사이에 발생되는 성희롱은 학내 성희롱 문제에 있어서 실질적으로 큰 비중을 차지하며 문제제기 하기도 어렵다. 그런데 교사와 교사, 교사와 학생 간 성희롱의 경우 성희롱 관련법의 규제의 대상이 되는 반면, 학생 간에 벌어지는 성희롱문제는 제외되고 있다. 따라서 학칙에 의존할 수밖에 없다.
Though this kind of student-on-student sexual harassment makes up a relatively large part of in-university sexual harassment, it is also hard to make a complaint. Unlike in the case of sexual harassment between professors, or between professors and students, [public] regulations leave out sexual harassment that occurs between students. Therefore, there is no choice but to rely on the school’s rules.
그러나 성희롱을 ‘전통’으로 미화할 수 있는 대학사회에 이러한 미온적인 처치가 얼마나 큰 변화를 이끌어낼 수 있을까.
However, in a university culture that glamorizes sexual harassment as “tradition,” how big are the changes we can hope to effect to this kind of mediocre situation?
앞서 언급한 설문조사에서 전체 응답자 중 51.3%만이 성희롱 문제해결을 위한 대학 내 전담기관이나 담당자가 있다고 답했다. 대학사회에서 학생간의 성희롱이 사각지대에 놓여 있다는 사실을 이를 통해서도 유추해볼 수 있다. 관련 대책이 시급해 보인다.
In the survey mentioned above, only 51.3% of all respondents said that there was a special organization or officer for dealing with sexual harassment in their university. Through this, as well, we can infer the fact that sexual harassment between students in university culture is not well-recognized. Relevant measures appear to be urgently needed.
A disclaimer: I’ve never attended MT or even talked about it with students, so, students’ normal proclivities aside, I’m sure many or even most events are perfectly fine, and indeed Joe SeoulMan – ironically the source of one of the above images – has an account of a very nice, almost heartwarming one here. On the other hand, Extra! Koreaargues that “it’s well-known among Koreans that sexual harassment is widespread at MTs”, and there’s certainly enough news stories in the Korean media to back that up.
What do you think? Have any readers attended MT themselves? Would you say that sexual harassment is indeed widespread at them, or is that just an impression created by the Korean media and *cough* bloggers, who tend to focus on the negatives?
I have two daughters: Alice, born in June 2006, and Elizabeth, born in August 2008. Fortunately, Elizabeth at least is just fine in the girl-power department, and is “second-sex” to no-one. Rather, it’s my own sex-life that comes a far-distant second to catering to her demands 24/7, but let’s not go there.
Alice however, will regularly stroll down the toy aisle at the supermarket, and loudly proclaim that she doesn’t like the black and blue cars and trucks on one side because “they’re for boys”, to which I’ll have to gently remind her—yet again—that she actually has many she regularly plays with at home. She’s also started constantly posing and asking if she’s pretty, and it’s honestly starting to feel tiresome, almost pedantic to always reply “Yes, and strong and smart too!”.
This literally came to a head yesterday morning when she used those smarts to look for the clip-on earrings that her well-meaning but misguided kindergarten had given her for Children’s Day, eventually devising an elaborate system of stools and chairs to climb to the top of the chest of drawers and see if we’d hidden them there. Very proud of herself for finding them, she jumped on my face at 6:00am to wake me up and show them off (source, right).
I didn’t scold her though (at least not for the earrings), as nothing could faze me after seeing what had been done to the poor girls that grace Sonyunara.com (소녀나라; “Maiden Country”), which I’d found the night before while researching this post. Seriously, just take a look for yourself.
But in just a few years, will Alice and then Elizabeth also be among the alleged wave of middle and even elementary school students spending 30 minutes a day applying makeup? Hell no. But will they want to? Probably. Is that a bad thing? That depends. And why are so many students doing it now in particular?
[Today’s World] Even Elementary Schools Raise Hands in Surrender at Wave of Students Using Make-up…
• 지나친 ‘얼짱 신드롬’… ‘걸그룹’들이 큰 영향 줘… 등교시간에도 30분씩 화장 / Excessive “Best-Face Syndrome”…Girl groups’ big influence…Even at school, spending 30 minutes at a time applying cosmetics
• 학칙 있으나마나… 화장하는 아이들 워낙 많아… 쉬는 시간 화장실은 파우더룸 / Whether or not there’s school regulations…Children are putting far too much on…In break times, the toilets become powder rooms
• 식약청의 경고… “어린이들은 피부 약해 트러블 생길 위험 크다”/ The Korean FDA warns…”Children’s skin is weak, and there is a big danger of problems developing”
• “그 틴트(입술에 색을 내는 화장품의 일종) 나도 발라 볼래” / “Let me put on that tint too (tint: a kind of cosmetic that gives color to lips)”
“와~오렌지색 되게 예쁘다” / “Wow~the orange is really pretty”
경 남지역 여자 중학교에 근무하는 국어교사 김모(34)씨는 며칠 전 교실에 들어서자마자 한숨이 나왔다. 학생들이 각자 화장품 파우치(작은 가방)를 꺼내놓고 ‘신제품 품평회’를 벌이고 있었다. 한 학생의 파우치 속엔 파우더, BB크림, 틴트, 아이라이너, 마스카라, 매니큐어 등이 가득 들어 있었다.
A few days ago, Kim Mo, a 34 year-old Korean teacher at a middle school in Gyeongsang Nam-do, walked into a classroom and saw something that took her breath away. In the classroom, there were children with a makeup pouch each (a small bag) and had taken everything out of them to have a “new makeup show”. In one student’s case, her pouch had been full of such things as powder, BB Cream, tint, eyeliner, mascara, and a manicure set.
화장한 학생들 얼굴도 제각각이었다. 어떤 학생은 파우더를 발라 얼굴이 뽀얗고, 어떤 학생은 액(液)을 발라 쌍꺼풀을 만들고 아이라인까지 그렸다. 틴트를 발라 입술이 빨간 학생들도 여러 명이었다.
Of the students who had put the makeup on, their faces were all different. Some had used powder to make their faces milky-white, while some had used a liquid to give themselves double-eyelids, even going so far as to use eyeliner. Several had also applied tint to their mouths and now had red lips.
쉬는 시간이면 이 학교 화장실은 ‘파우더룸’으로 변한다. 10여명의 학생들이 거울 앞에서 머리를 만지거나 화장을 한다. 서로 눈썹이나 아이라인을 그려주는 것도 흔한 모습이다.
If it’s break time, the toilets change into powder-rooms. Around 10 students will gather in front of the mirror and fix their hair or apply cosmetics. Drawing eyebrows on each other with eyeliner is a common scene.
김 교사도 처음엔 화장이 학칙에 위배되기 때문에 화장한 학생들이 눈에 띌 때마다 “화장을 하지 마라”고 했다. 클렌징폼을 건네주며 “당장 세수하고 오라”고 하기도 했다. 소지품을 검사해 화장품을 압수하기도 여러 번. 그래도 나아질 기미가 보이지 않자 요즘엔 “어린 나이에 화장하면 피부에 안 좋다”며 달래고 설득한다.
At first, Kim would tell students using cosmetics that they were against school rules, that they shouldn’t use them, and would immediately give them cleansing foam to clean the cosmetics off. She also checked to see if students had any cosmetics and would confiscate them if they did. As there was no sign of improvement however, then these days instead she tries to persuade them that “if you put on cosmetics when you’re young, then your skin won’t be good”.
김 교사는 “화장하는 애들이 워낙 많아 쫓아다니면서 일일이 지적하기도 힘들 정도”라며 “전쟁도 이런 전쟁이 없다”고 말했다.
Kim says “Chasing after students that use too much cosmetics while pointing out everything [that’s bad about using cosmetics?] to them is so exhausting”, and that “it’s such a battle”.
학생들은 백화점 화장품 코너에서도 주요 고객으로 떠올랐고, 화장품 회사들은 인기 캐릭터를 그린 상품을 쏟아내고 있다.
Students have risen to become the main customers at cosmetics corners at department stores, and cosmetics companies are having popular [manhwa?] characters on their products.
◆화장 붐에 두 손 든 교사들 / Teachers Raise Their Hands in Despair at Cosmetics Boom
교사들은 “화장하는 학생이 한 반에 몇 명이라고 세기 힘들 정도”라고 말한다.
Teachers say “there’s so many students using makeup in each class, it’s difficult to count them all”.
서울의 한 중학교 1학년 담임교사는 “학생들끼리 마스카라나 아이라이너를 생일 선물로 주고받을 정도로 화장에 대한 관심이 많다”며 “초등학생 때부터 화장을 시작해 피부가 어른처럼 엉망인 애들이 갈수록 많아진다”고 말했다.
One homeroom teacher for a first-grade middle-school class [for students roughly 13-14 years old] said “Students are interested enough in mascara and eyeliner to give them to each other for birthday presents”, and that “There are many students that, starting to wear makeup in elementary school, are ruining their skin like adults”.
학 부모들은 걱정이다. 중학교 2학년 자녀를 둔 김순옥씨는 작년부터 딸아이가 각종 화장품을 사 모으는 것을 보고 깜짝 놀랐다. 김씨의 딸은 바쁜 등교시간에도 30분씩 스킨·로션 등 기초 화장품부터 BB크림, 파우더까지 정성껏 바른다. 김씨가 야단을 치며 화장을 못하게 했더니 딸은 “화장을 안 하면 부끄러워서 학교에 못 가겠다”고 반항했다. 김씨는 “딸아이가 사춘기여서 그러려니 했지만 공부에 대한 집중력이 떨어지는 것 같아서 걱정”이라고 말했다.
Parents of students are worried. Kim Soon-ok, a mother of a 2nd grade middle school student [14 or 15 years old], has been very surprised at how her daughter has been buying and collecting all kinds of makeup since last year. Despite being busy, every school day she spends 30 minutes at a time applying everything from toner, lotion, and other basic cosmetics to BB cream and powder. Kim says that she scolded her daughter to make her stop using it, but her daughter resisted and replied that “If I don’t wear makeup, I’ll be embarrassed and won’t be able to go to school”. She added that “although this sort of thing is natural for a girl entering puberty, I worry that her ability to concentrate on her studies is decreasing”.
이처럼 학생들의 화장 문제가 심각해지자 얼마 전 식약청은 교육청과 학교에 색조 화장품 등의 사용을 자제하게 해달라는 요청문을 보내기도 했다. 식약청 화장품정책과 양준호 사무관은 “어린이들은 어른보다 피부가 약해 립스틱이나 매니큐어 등 색조 화장품을 사용하면 피부 트러블이 생길 수 있어 조심해야 한다”고 말했다.
Accordingly, the FDA sent schools and the Ministry of Education a letter requesting that they restrict student’s use of color make-up, and so on. Yang Jun-ho, and official within in the FDA’s Cosmetics Policy Department, said “Children’s skin is weaker than that of adults, and so if they use lipstick, manicures, or color makeup they have a [greater?] chance of skin problems developing, and should be careful”.
◆과도한 ‘얼짱 신드롬’ / Excessive “Best-Face Syndrome”
성적이 상위권이거나 모범적인 아이들이 화장하는 경우도 늘고 있다. 이처럼 학생들 사이에 화장이 널리 유행하는 현상에 대해 전문가들은 ‘얼짱 신드롬’과 10대 멤버들이 많은 ‘걸그룹’이 큰 영향을 미치고 있다고 분석한다. 건국대 이동혁 사범대 교수는 “요즘 10대들은 과거 세대보다 자신을 잘 포장해서 당당하게 드러내려고 하는 성향이 강하다”며 “그런 학생들의 특성이 외모를 중시하는 사회적 분위기와 어우러져 나타나는 현상 같다”고 말했다. 한국청소년활동진흥원 김용대 부장은 “예뻐지고 싶어하는 것은 사춘기 여학생들의 자연스러운 특징이지만 화장을 통해 자기만족을 추구하려는 청소년의 집단적 현상은 심각한 문제가 아닐 수 없다”고 말했다.
Even model students with high grades and rankings are increasingly using makeup. An expert on this phenomenon attributes this “beauty-face syndrome” to the influence of girl groups with members in their teens. Professor Lee Dong-hyuk of the Education Department of Konkuk University says “compared to past generations, these days social trends mean that teenagers attach a lot of importance to their appearance and want to show them off.” And Kim Young-dae, head of the Korea Youth Work Agency, says “it is a natural trait of female students entering adolescence to want to look pretty, but this mass of girls trying to find satisfaction and fulfillment through make up is a serious problem”.
While the headline clearly exaggerates a little by mentioning elementary school students, only then to talk about middle school ones, that’s probably one of the better articles I’ve read in the notoriously tabloid Korean media (update: apparently that same tabloid media has considerably lowered my standards!^^). Is the popularity of makeup among students as recent as the article suggests though? Let’s discuss that in a moment. First, let’s see what Meenakshi Durham has to say about cosmetics in The Lolita Effect itself, the book that inspired this ongoing series (p. 126):
Studies have suggested that little girls enjoy emulating fashion trends, using makeup, and attracting boy’s attention by wearing skimpy clothes. In social settings where girls are not going to be penalized or targeted for these behaviors, it’s easy to see how these things could be completely harmless, fun, or even empowering. Clothing and makeup aren’t problematic.
While I wasn’t joking earlier about what I saw on Sonyunara, reading that the night before was the real reason I didn’t (visibly) react negatively to seeing my daughter wearing earrings: children are always going to emulate what they see adults and/or other role models doing. Rather, it’s how we adults react to that that is the problem:
It’s the corollary assumption—that youth is sexy, that little girls are sexy, and that because of that they can be seen as having the same sexual awareness as adults—that’s of real concern. The problem is not with children, but with adults: with marketers who knowingly sell products and images with powerful sexual overtones to young girls, and with adults who then interpret girls’ bodies as sexually available. And there’s a larger, social problem, too, in that because of the increased sexualization of girlhood, children are engaging in sexual activity at younger and younger ages. This has fallout that is expensive both to the kids and to society as a whole.
At first, that probably sounds much more relevant to the US and other Western countries than it does to “sexually conservative” Korea. But you may be surprised. Not so much that Korean children too are engaging in sexual activity at younger and younger ages of course, albeit not quite at the rates of their US counterparts, but rather that the Korean age of consent is 13 (see here then here), and that Korea has a huge teenage–prostitutionproblem, known as wonjo gyojae (원조 교제).
Moreover, not only is this exacerbated by the extremely low age of consent ensuring that many clients are not prosecuted, let alone teachers that have sexual relationships with their students, but until very recently, the Korean public – with important exceptions such as music columnist Kim Bong-hyeon and Professor Sooh-ah Kim at Seoul National University (see abstract below) – was generally reluctant to acknowledge the increasing sexualization of particularly girl groups’ clothing and choreography in recent years, what effects that might have on teenagers, and, however indirectly and/or or marginally, on sustaining demand for the teenage-prostitution industry.
And if they were reluctant to discuss the music videos, then naturally there was a similar reluctance to discuss the same in ads featuring teenage members of girl groups:
As discussed elsewhere, Korean entertainment companies have strong incentives to sexualize both girl and boy’s groups clothing and choreography in order to help them stand out from other groups, and they also have financial incentives for groups to endorse as many products as possible; in a symbiotic relationship, this naturally combines well and perpetuates the Korean advertising industry’s heavy reliance on the use of celebrities. Consequently, not only does the number of ads featuring girl group members likely show a direct relationship to the proliferation of girl groups in recent years, but also they too are increasingly sexualized, and – crucially – naturally have messages that resonate with teenage girls. After all, this is the heart of the Lolita Effect: that especially cosmetic and fashion companies want younger and younger girls to embrace the notion that hypersexual body display and obtaining a narrowly defined physical ideal are at the core of – nay, the only things required for – social and romantic success, and that these can best be achieved through purchasing those companies’ products.
This logic, of course, is nothing new. But, if you can forgive my naivety, I’ll never cease to be amazed at the audacity at some of the ensuing advertisements. On the far left in the school uniform advertisement above for example (discussed in more detail here), Victoria of the group f(x) is praised for her height, thinness, and, well, large breasts and buttocks (all of which is contained in “쭉쭉빵빵”, the old term for “S-line“). Meanwhile, in another one further up the page (this one) fellow group member Sulli (17) says “Romance will start in a semester without pimples”, and in the video below that she proclaims the efficacy of using skincare products to get your man over other methods such as: getting cosmetic surgery to get double eyelids; working on getting shiny, billowing hair; or even getting an S-line.
Granted, correlation doesn’t mean causation, and one additional factor may be the considerable relaxing of many rules about school uniforms over the past decade (skirt lengths are 10-15cm shorter than in 2000 for example, which—sigh—the Korean Federation of Teachers Association says “can make students more vulnerable to crimes”). But…naah. Provided the report is accurate, then of course middle school girls are suddenly wearing make-up because all these girl groups are suddenly endorsing them. It would simply be a bizarre coincidence otherwise.
(Source: unknown)
What to do about it? Beyond educating children on the hows and whys of advertising and/or forcibly taking their cosmetics off them, I’m open to suggestions. One think I certainly don’t think will work though, is complaining to the companies themselves, which have a strong vested interest in making their products appeal to young girls as explained. Indeed, this was recently indirectly demonstrated by Iconix Entertainment, the producer of the very popular Korean cartoon Pororo the Little Penguin (뽀롱뽀롱 뽀로로) above, which, despite the pleas of Korean parents, besieged by their children demanding breads and cakes like those in the show, politely declined to depict the characters eating healthier meals (I believe the characters are also on all manner of junk foods). And God knows how they would have reacted to my own suggestion that pink Loopy above, the only female character in the first season, do something other than constantly make said breads and cakes for the boys.
For more on the trails and tribulations of being a feminist parent, then I recommend following Baby Gender Diary on Twitter here, in their own words “A Mother and Father. Tweeting about our 3 year old girl and 6 month old boy and how people treat them differently”, and/or purchasing Cinderalla Ate My Daughter by Peggy Orenstein, next in my own wishlist. Or, for more posts in the “Reading The Lolita Effect in Korea” series, please see below.
The “Reading the Lolita Effect in South Korea” series:
For many Korean girl groups, debuting a new song on a music program seems to follow a set script these days:
First, it will include some provocative lyrics, choreography, and/or outfits that deliberately push the envelope
Then, despite presumably knowing that well in advance, the producers of the program will still allow the song to be performed, only then to disassociate themselves from it and claim shock and surprise at the ensuing reaction
Next, those songs will be will be banned from future broadcasts unless changes to the offending parts are made
Equally absurdly, the performers themselves or their entertainment companies will claim shock and surprise that people find them sexually suggestive at all
Finally, despite those protestations, the groups will have modified versions of the song available to be used suspiciously quickly
It’s really quite a farcical process, and very patronizing to viewers.
Nevertheless, while nobody emerges unblemished from all that, it’s the entertainment companies that I’m most critical of. For rather than actually admitting to the sexuality in their groups’ performances, thereby placing the onus on the music program producers and public to explain just what is it that is so problematic about that exactly, instead they even force their own performers to be complicit in a long–held narrative of female virginity and innocence in K-pop.
Granted, they may lack the clout to challenge terrestrial broadcasters on that point, nor is there much evidence that they possess the feminist motivations to do so. However, even just for financial reasons one would expect more of a challenge to systematicdoublestandards in the Korean music industry, as the various restrictions on girl group performances can often be quite costly.
As for how that all recently played out with Mirror Mirror (거울아 거울아) by 4Minute (포미닛), see the links in the list above, while Mixtapes and Liner Notes has more on Rania’s (라니아) performance of Dr. Feel Good (닥터 필 굿) specifically. Two of the three controversial songs that debuted on Music Bank on April the 8th (the other was Do You Know/아나요 by the Brave Girls/브레이브 걸스), unfortunately Mirror Mirror is the only one of them I like enough to listen to – yes, sans eye-candy – on my MP3 player!
Yes, however crass, it does indeed sound like Hyuna is saying “4 minute slut” at the beginning. As for the translation, the vocabulary and grammar were relatively easy for a change, and the song mercifully short and repetitive too. But some unclear breaks between sentences and strange word orders definitely complicated things:
Let’s go
4minutes left 4minutes left Ah! Ah!
4minutes left 4minutes left Ah! Ah!
대체 왜 그땐 날 거들떠 보지 않고
매일 날 그대만 바라보게 만들고
오늘은 좀더 예쁘게 나 나 나 날 (오늘도)
보여줘 너무 멋진 너 너 너 너 너에게
거울아 거울아 이 세상에 누가 제일 예쁘니?
거울아 거울아 이 세상에 내가 제일 예쁘니?
오늘만은 내가 제일 예쁘다고 말해줘 봐
Let’s go
4minutes left 4minutes left Ah! Ah!
4minutes left 4minutes left Ah! Ah!
Why on Earth didn’t you notice me back then?
Everyday, you made me gaze only at you
Today, show me me me me a little more prettily (today too)
To very cool you you you you
Hey Mirror, hey Mirror, who is the prettiest in the world?
Hey Mirror, hey Mirror, am I the prettiest in the world?
Just for today, please try saying I’m the prettiest
Here, “대체” is short for “도대체” (on Earth), and a new one for me was “거들떠보다” (not even notice/look). Otherwise:
the “바라보게 만들다” in line 4 is a long causative, which there’s a lot of in this song (see p. 368 of Korean Grammar for International Learners [KGIL] for more information)
See Seamus Walsh’s comment here for more on the “니” ending in lines 7 and 8
And of course the last line is some simple indirect speech. Although it’s awkward in English, I include a “try” in it (and similar sentences in later verses) because technically, “보다” added to a verb stem does indeed mean “try to do [the verb]”
All basic stuff by this, my twelfth song translation for the blog. But lines 3 and 4 were a bit of a stumbling block until my wife pointed out that actually a break falls between “오늘은 좀더 예쁘게 나 나 나 날 (오늘도) 보여줘” and “너무 멋진 너 너 너 너 너에게”.
너를 생각하면 더 거울에 비친 내 모습은 마치
너무 예쁜데 너는 자꾸 왜 다른 생각만 하는지
왜 날 보지 않는건데
내 거울아 (거울아 거울아 거울아 거울아)
거울아 (거울아 거울아 거울아 거울아)
내 거울아 (거울아 거울아 거울아 거울아)
거울아 (거울아 거울아 거울아 거울아)
It’s as if my reflection becomes prettier the more I think of you
Why do you frequently think differently?
Why do you not look at me?
My mirror (Hey Mirror Hey Mirror Hey Mirror Hey Mirror)
Again, Lines 1 & 2 become much easier if you know there’s a break between “너를 생각하면 더 거울에 비친 내 모습은 마치 너무 예쁜데” and “너는 자꾸 왜 다른 생각만 하는지”, but this time the location of the “더” complicates things even further. Ideally, it should be placed before the “예쁜데” in line 2.
Update: With thanks to J.Goard for pointing out it, actually that pattern is perfectly acceptable in Korean, and quite common.
대체 왜 언제나 본 체 만 체만 하고
매일 밤 너는 날 가슴 뛰게 만들어
언제나 너무 멋진 너 너 너 너 너
내게로 다가오게 더 더 더 더 더 Ma boy
거울아 거울아 이 세상에 누가 제일 예쁘니?
거울아 거울아 이 세상에 내가 제일 예쁘니?
처음부터 마음에 들었다고 내게 말해줘 봐
Why on Earth do you always pretend not to see me, and
make my heart pound every night?
Always so cool you you you you you
Come more more more more and more closer to me Ma boy
Hey Mirror, hey Mirror, who is the prettiest in the world?
Hey Mirror, hey Mirror, am I the prettiest in the world?
Please try to say that from the beginning, I was the one for you
And here, again there’s a long causative in line 2 – “가슴 뛰게 만들어” – but the “날” before that (me [object]) is I think ungrammatical, and it should really say “내” (my) instead. Before that, the phrase “본 체 만 체” (pretend not to see; show indifference to; slight) was a new one on me, and it didn’t help that I forgot that “[verb] + (으)ㄴ/는 체하다” was the same as “[verb] + (으)ㄴ/는 척하다” (to pretend to [verb])”! (see p. 58 of KGIL)
Next, it’s just the chorus again.
너를 생각하면 더 거울에 비친 내 모습은 마치
너무 예쁜데 너는 자꾸 왜 다른 생각만 하는지
왜 날 보지 않는건데 예~
내 거울아 (거울아 거울아 거울아 거울아)
거울아 (거울아 거울아 거울아 거울아)
내 거울아 (거울아 거울아 거울아 거울아)
거울아 (거울아 거울아 거울아 거울아)
It’s as if my reflection becomes prettier the more I think of you
Why do you frequently think differently?
Why do you not look at me?
My mirror (Hey Mirror Hey Mirror Hey Mirror Hey Mirror)
Hey Mirror, hey Mirror, who is the prettiest in the world? It’s me
In line 5, I was confused by how “빠져들어” is different to “빠지다” (to fall into/for), and the best explanation my wife could provide was that it means “become fallen for”. Which is just fine with me, but it does sound a little awkward. Can anybody do any better?
Update: With thanks again to J.Goard, see here for a much fuller description of how they’re different exactly.
And suddenly it’s already the last verse:
좀더 너에게 다가가서 난 1,2 step 1,2 step 1,2 step
Let’s live it up Let’s make it up
나를 보면 니 마음 흔들릴수 있게
내 거울아 (거울아 거울아 거울아 거울아)
거울아 (거울아 거울아 거울아 거울아)
내 거울아 (거울아 거울아 거울아 거울아)
거울아 (거울아 거울아 거울아 거울아)
거울아 거울아 거울아 거울아
I’ll come a little closer to you, I 1,2 step 1,2 step 1,2 step
Let’s live it up Let’s make it up
If you see me I can make your heart shake
My mirror (Hey Mirror Hey Mirror Hey Mirror Hey Mirror)
And on that note, here is an alternate translation by Chris @4-minute.com, which you can use to follow-along with the video:
As you can see, fortunately our versions seem pretty much the same, although his(?) sounds rather better because he hasn’t been quite so literal with his choice of words!
Meanwhile, apologies to any readers that may have been expecting a promised(?) translation of Can’t Nobody by 2NE1 (투애니원) instead today, but unfortunately my finally getting tired of that after listening to it for probably the 100th time(!) coincided with me getting heavily into this one, and besides which I wanted to do something more recent for a change. Having said that, next I’ll actually be doing the 2005 song Girls on Top by BoA (보아), because a reader sent me the following intriguing email:
…I have been following your girl group lyric translations but there’s one song I am really curious about, mostly because I’d like to know if it’s as overtly feminist as I suspect it is. The song would be Boa’s “Girls on Top”…
…It’s not only the gold lamé and skull ring that’s tough but the part at the end where she fake kicks her male dancers into submission in a Take Back the Night inspired bit of of pop choreography. I know you’re focusing mostly on girl groups, but I think this one’s interesting in the context of K-pop because it seems to fall outside the two ever present concepts of “sexy” and “cute.” I have tried to find the lyrics in English but most of them are poorly done. What I’ve gleaned so far is that she may be talking about the myriad conflicting expectations a modern girl must fulfill and might even be bemoaning the constant pressure to embody male views of sexiness (!). Or it could be a girl power-lite anthem conceived by greedy business men; but either way I’d like to hear your views.
Until then, I hope you a good weekend, and as always I’d appreciate any feedback on the translation and/or your thoughts on the song!^^
Update: I’ve just found these profiles of the group members on korean lovers photoblog, and thought they might be useful for future reference:
(For more Korean song translations, please see here)
Sigh. I beg to differ on Cup Noodles being a “diet food” made for “people who want to get themselves into shape”, but it’s no great surprise that that’s how they’re being marketed in Korea.
Nor that it’s a Caucasian female model who loses her skirt either, rather than Korean model Jang Yun-ju (장윤주) who’s the one actually endorsing it:
Both familiar themes of Korean advertising, for more on body image in Korea see especially Korean Sociological Image #57 and this follow-up, or #18, 27, and 52 for more the sexualization of Western (especially Caucasian) women in the Korean media, and here for some of the negative effects of that.
Meanwhile, of course I do realize that Korea is by no means the only country where noodles are sometimes marketed as a diet food. But the campaign is very different to what you would see in New Zealand for instance, where my sister – who found the ad here – tells me that, these days, instant noodles are increasingly being marketed to children instead. And as for the falling skirt advertisement, that “would immediately be set upon and torched by militant lesbians”!
Also, as it happens I’ve actually liked Jang Yun-ju ever since I read this, and so consider it both ironic and a pity that such an atypical Korean model agreed to be part of something that displays some of the worst habits of the Korean advertising industry. Moreover, she’s also one of the rare Korean models not ashamed of doing lingerie advertisements (although their numbers have been increasing recently), which again raises the question of what a Caucasian woman is doing, well, bending over on that lamppost instead of her.
What do you think? Has anybody actually seen the ad themselves?
Update: I’m glad I’m not the only one that noticed that it’s male passersby that seemed to most appreciate the ad, whereas women can be seen walking by in embarrassment!
(Source)
(Girl- and boybands are an important part of the economy in South Korea. Source: plynoi)
The Grand Narrative 
