Searching for Storytellers for Naughty Storytelling Event

bawdy storytelling(Sources, edited: Left, “Meet Again” by Kimiaki Yaegashi, available at Thumbtack Press; Right, This Danielle Brown Page)

I’ve been asked to pass on the following:

Searching for Storytellers for Naughty Storytelling Event

Are your friends always telling you how they look forward to hearing your crazy stories? Are you a fan of The Moth or Risk and have always wanted to get up on stage and tell a true story? Now’s your chance! In mid-October, I’m hosting a naughty storytelling event called The Naughty Yarn at HQ Bar in the Kyungsung area of Busan. I’m looking for people to tell true stories themed around sexuality or dating. Naughty storytelling is a sex-positive event and meant to embrace and playfully examine the ways we navigate our sexual lives. This show is not an open mic; I’m taking story pitches and am looking for eight to ten performers for the evening. If you’re interested, your story must:
*
  • Be true (this is storytelling, not erotica!)
  • Have a narrative arc (no rambling or anecdotes!)
  • Be eight minutes long at the maximum
If you think this is something you’d like to do, please send a short paragraph or two giving a summary of your story to thenaughtyyarn@gmail.com. Thanks!
*

“Fucking is Fun!”: Sexual Innuendos in Vintage Korean Advertising

Lee Hyori Vita500 따먹는 재미가 있다(Source: Loading… 100%)

Once upon a time, decent, honest Koreans wouldn’t stand for sex and nudity in their media. Gratuitous bikini models sparked outrage. Women had to appear demure and virginal in soju posters. There were no such things as “chocolate abs” to show off, so young male celebrities could make money without ripping their shirts off. The Korean internet wasn’t inundated with ads for male enhancement pills. Only slutty Caucasians were prepared to be lingerie models. And so on.

Instead, advertisers had to rely on sexual innuendo to manufacture outrage. Mirroring Korean entertainment management companies today, who regularly claim shock and surprise that pelvic thrusts could be considered anything but wholesome family entertainment, PR representatives would feign ignorance of double entendres that every high school student already knew full well.

Then along came “sexy concepts,” advertisers relying on cheap, “sex sells” gimmicks during the financial crisis, and the relaxation of censorship in the Korean movie industry. And the rest, as they say, is history.

Eun Ji Won Worries That There Are Too Many Sexy Concept Girl Groups(“Eun Ji-won Worries That There Are Too Many Sexy Concept Girl Groups.” Source: Soompi)

Or is it? That’s certainly a convenient narrative, and probably has a grain of truth too. As I begin to examine the impact of K-pop on Korean advertising over the last eight years or so, I fully expect to confirm what everybody already knows: that there’s more sexual themes over time, and that K-pop stars, especially women, wear a lot less clothes than other celebrity endorsers.

But does that necessarily mean that sexual innuendo used to be much more common in Korean ads, when standards were stricter? It isn’t mutually exclusive with wearing revealing clothing, and you could easily argue that more liberal attitudes would actually lead to using it more often. Indeed, now it could make an otherwise boring and routine “sexy” ad stand out, as could the strategic use of Konglish too (source, below: The PR News).

Just something to bear in mind as you enjoy the following examples from 2006 and earlier, which caused quite a stir as people began to notice more and more ads like them. Some are so obvious that anyone can get the message; others, you’d Feel the Climax Ocean Worldneed to be very familiar with Korean slang to notice them at all…which makes me wonder what examples may be right under my nose today. By all means, please let me know of any, and/or of some more older ones to add to this collection.

First then, the opening one by Lee Hyori for the vitamin C drink, Vita500 (as an aside, one of the few Korean vitamin C drinks which didn’t—doesn’t?—contain carcinogenic benzene; this being Korea, only foreign news outlets would name which ones were safe). As I explained when I first wrote about it, perhaps five years ago:

…notice the “따먹는 재미가 있다” line next to her face. Simply put, the first word (not to be confused with “다먹다,” or “eat all”) is a combination of “따다, ” which has many meanings but in this case “open; uncork” would be the most appropriate, and “먹다,” which is to eat; then the next word is “재미” meaning “fun, interest,” and a “가” which must attach to it because of the final word “있다,” or “to have.” So literally:

“The act of opening and eating [this] fun has”

Eating often means eating and drinking in Korean. Naturally, a better English translation would be:

“Opening and drinking [this] is fun.”

Still a little awkward, yes? But the point is, “따먹다” has another, entirely different meaning. For instance, a Lee Hyori Vita500 2006guy might say to his friends:

“그여자 봐? 난 따먹었어요”

Which means:

” You see that woman? I opened and ate her.”

“Eating” someone doesn’t have the same connotations in Korean, but you’re on the right track:  “I fucked her” would be the most accurate translation, and so apparently Lee Hyori is saying “Fucking is fun” in the ad (End. Source, right: Kwang-Dong Pharmaceutical Co., Ltd).

Back when I first wrote about the ad, I could see nothing but the humor in it. Now though, I have mixed feelings: I appreciate that that phrase is (was?) usually used in a conquest-like, objectifying way, which is why so many women felt insulted:

“Too Lewd!” Lee Hyori’s Subway Advertisement is Surprisingly Suggestive

Kukinews, 15.03.2006

인기가수 이효리가 모델로 등장한 한 식음료 제품 광고의 문구가 지나치게 선정적이라는 지적이 일고 있다.

A food product advertisement with popular singer Lee Hyori has been getting a great deal of attention for the use of a certain phrase in it.

이 광고는 K제약이 지하철 주요노선과 지면에 사용하고 있는 광고다. 네티즌들은 이효리가 등장한 광고 속에 ‘따먹는 재미가 있다’는 문구가 불쾌Lee Hyori Vita500 shop window하다는 지적을 하고 있다. 해당 광고는 K제약이 지난 15일부터 병뚜껑을 따서 속을 확인하는 경품 행사를 홍보하기 위해 제작됐다 (source, left: dongA).

This advertisement by a medicine manufacturer* has been used on a major subway line in Seoul since the the 15th of March. Netizens have been indicating their displeasure with the phrase used by Lee Hyori in it to promote a competition that gives prizes to those who find marked bottletops.

(*Because of Korea’s draconian libel laws, the real name isn’t given, even though it’s blatantly obvious. This is standard practice for the Korean media.)

네 티즌 ‘구구콘’은 “난감한 지하철 광고”라는 제목으로 문제의 광고 사진을 한 인터넷 커뮤니티에 올렸다. 이에 네티즌 ‘sevenstarcider’는 “여자로서 정말 화가 나는 광고”라며 “광고 목적을 모르는 것은 아니지만 도가 지나쳤다”고 지적했다. 네티즌 ‘피부미인’도 “건강음료라는 생각보다 음란한 음료라는 생각이 먼저 든다”고 꼬집었다.

A netizen by the name of ‘Cuckoo-corn’ uploaded the above photo under the title “Strange, puzzling subway ad” to a community site about problem advertisements, and there ‘Sevenstarcider’ under the post title “An Ad That Really Makes Women Angry” wrote “it’s not that I don’t know the purpose of this ad, but that is just too much.” Also, netizen ‘Skinbeauty’ cynically wrote “my first thought is not that this is a health drink, but some kind of aphrodisiac instead.”

K 제약측은 이에 대해 “섹스 어필할 의도는 전혀 없었다”고 해명했다. 홍보팀의 한 관계자는 “광고대행사가 경품행사의 성격을 반영해 제안한 문구였다”며 “(성적으로) 이상하게 유추하는 사람들이 있지만 이효리씨의 건강미에 초점을 맞춘 것 뿐”이라고 설명했다.

About this advertisement, a representative of the PR company behind it explained that “there was absolutely no intention to use sex appeal in it,” that “the text is a simple reflection of advice about the promotion being advertised,” and finally that “while there are people who infer something sexual to it, Lee Hyori’s focus is only on the health and beauty benefits of the product.”

그동안 성적 연상효과를 노린 광고 문구들이 적지 않았던 탓에 ‘야한’ 광고가 다시 도마에 올랐다.

As there have been lot of advertisements with sexual innuendos in their text so far, this subject is again becoming controversial.

지 난해 배두나와 신하균이 모델로 나선 한 무선인터넷 광고는 “어,끈이 없네”, “밖에서 하니까 흥분되지” 등과 같은 대사로 시청자들의 비난을 샀다. 1990년대 모 아이스크림 광고에서는 여성 교관이 남성 훈련병에게 “줘도 못먹나”라고 말해 세간의 입방아에 오르내렸다. 90년대 후반에는 영화 ‘원초적 본능’의 여배우 샤론 스톤이 등장한 국내 정유회사 광고가 논란에 휩싸였다. 빨간 스포츠카에 올라탄 샤론 스톤이 “강한 걸로 넣어주세요”라고 말했기 때문.

For example, last year [2005], Bae Doo-na and Shin Ha-kyun appeared in an advertisement for a wireless Sharon Stone Korean Ad 1995internet company which included the line “Because [we] do [it] outside, [it's] much more exciting!,” which generated a lot of complaints. Also, in the early 1990s, an advertisement for an ice cream company featured a female drill instructor saying to a new male recruit “I gave [it] to you to eat, but you can’t eat it [well]!,” and finally in the late-1990s a gasoline advertisement featuring Sharon Stone climbing into a red sports car had her saying  “only put strong [things] inside.” (James: See below for the latter two).

광고주들은 섹스어필 의도성을 강하게 부인해왔다. 그러나 한 광고업계 종사자는 “광고 문구를 지을 때 섹스어필한 표현을 찾기 마련”이라고 귀띔했다 (source, right: *cough* Ilbe).

While in public advertising companies strongly deny that they use sexual innuendos in advertisements, an industry insider, speaking on condition of anonymity, revealed that of course they do in reality.

K제약 측은 올해 이효리가 출연하는 3편의 광고를 더 제작할 계획이다. 이효리는 지난 1월 K제약과 1년동안 계약금 8억원에 광고모델 출연계약을 맺었다.

In January, the medicine manufacturer signed a contract with Lee Hyori to appear in three more advertisements for the company over the next year, for the fee of 800 million won (End).

Now for some more examples, found via a list compiled by this blogger. Predating Youtube though, and with very little information given, sorry that I was only able to find half of them. Also, sorry that I’m struggling to see anything even remotely sexual in some of them, let alone funny; again, they defy shoehorning into some narrative about Korean media liberalization, which is why I haven’t placed this post into my “Korean Sociological Image” series. Hopefully though, the tuna fish commercial alone will more than compensate…

“벗겨도 벗겨도 변함없고, 먹어도 먹어도 깊은 그 맛…”

“Even if you take it off, it’s the same. Even you eat and eat, that deep taste…”

“줘도 못 먹나?”

“I’m offering it. How come you can’t eat it?”

Via The Paris Match, a related eclair ad that had my wife ROTFL at the repeated references to how long and sweet it was, with all its creamy goodness.

“따 먹고 합시다!!!”

Just in case you miss the symbolism of the shellfish for the women’s tuna, and the peppers for the men’s, at the end they all say “Let’s open [it] and eat [it] and do it!”.

“난, 샤론 스톤, 본능적으로 강한 게 좋아요. 강한 걸로 넣어주세요”

“I’m Sharon Stone, I instinctively like something strong. Please put something strong in.”

“오늘도 촉촉하게 젖었습니다.”

“Today too I am wet”

“사람들이 저보고 너구리래요.  너구리가 뭐가 어때? 통통하고 맛만 좋은데…”

“People call me ‘Raccoon.’ What’s wrong with being a raccoon? It’s chubby and tasty…”

No innuendo here: the blogger just notes that Song Yun-ah has her legs open as the car approaches. Even I thought that this was reading a bit much into it though (she’s hardly spread-eagled, and the car is approaching from the wrong direction!), even if it does have an exploding fire-hydrant straight after the shot of her.

(남자 엉덩이를 때리면서) “줄 때 받자….”

(While hitting men’s bottoms): “Receive it when I give it to you…”.

Not to detract from the very real sexual harassment which women face every day, or that its victims are overwhelmingly women. But still: it’s difficult to see anyone accepting this commercial if the sexes were reversed.

Finally, see here and here for some more examples from 2009, and probably many readers will find this list inadequate without the following, supposedly banned ads. I’m not sure that either actually went to air though:

Thoughts?

(KICKSTARTER) My Japanese Husband Thinks I’m Crazy: The Comic Book

Texan in Tokyo(Source, all images: Texan in Tokyo)

I’ve been asked to pass on the following:

Deciding to move across the world for “love” is easy. People do it all the time. Thriving in that new country (without sabotaging your relationship), on the other hand, is a bit more difficult.

EnterMy Japanese Husband Thinks I’m Crazy: The Comic Book.”

My Japanese Husband Thinks I'm CrazyThis comic book is the autobiographical misadventures of a native Texan freelancer (Grace) and her Japanese “salaryman” husband (Ryosuke): in comic form. From earthquakes and crowded trains, to hilarious cultural faux pas, it explores the joys of living and working abroad, intercultural marriages, and trying to make a decent pot roast on Thanksgiving.

Grace Buchele Mineta Texan in TokyoMy Japanese Husband Thinks I’m Crazy: The Comic Book” is being funded on the popular crowd-funding website, kickstarter.com, from July 28th to August 30th.

In the first 24 hours online, the book has been funded 73%.

Grace Buchele Mineta is a native Texan, founder of the hit blog “Texan in Tokyo,” and author of the autobiographical comic book, “My Japanese Husband Thinks I’m Crazy.” She lives in Tokyo with her husband, Ryosuke, where she blogs and draws comics about their daily life.

I Read a Book: Susan Blumberg-Kason’s Good Chinese Wife: A Love Affair with China Gone Wrong (2014)

Good Chinese Wife CoverLet me be honest: Good Chinese Wife is not something I would normally read.

Susan’s ex-husband was Chinese; my wife is Korean. Susan’s relationship goes from friends to engaged in less than two minutes; we lived together for years, and had lots of wild sex before I proposed. Their marriage rapidly turned sour; we just celebrated our tenth anniversary. They married, had a child, and divorced way back in the 1990s; I’m really only interested in Chinese attitudes towards dating, sex, and marriage in the 2010s. And so on.

I’m still grateful for receiving a reviewer’s copy, organized by Jocelyn Eikenburg of the Speaking of China blog (see here for many more bloggers’ reviews). But first impressions? I expected it to be very outdated, and that it would have little to offer readers with Korean partners.

I was dead wrong, on both counts.

Good Chinese Wife begins in Hong Kong in the mid-1990s, where Susan is doing a graduate degree (she previously spent a year there as an exchange student in 1990). Then in her early-twenties, she soon becomes smitten with Cai, an older mainlander from Wuhan. She starts tutoring him English in her dorm room; unbeknownst to her, other students consider them already dating. This prompts him to open up and explain he’s already been married and has a child, revealing all as a prelude to showing he is now interested in dating Susan. Because in China, Cai explains, “couples traditionally only date if they plan to marry.”

This sounded very antiquated. But as it turns out, dating in China is still not at all like in the West, nor even Korea. In Behind the Red Door: Sex in China (2012), Richard Burger explains that even in the big cities, “serial dating” is frowned upon as immoral or promiscuous. Instead, “most Chinese women still believe it is best to date only man and to marry him. Once the man invites her on a second or third date, he is indicating that he’s serious, that he is hoping for an exclusive Behind the Red Door Sex in Chinarelationship, and that marriage might be on the cards.” Whereas for women, inviting her to meet her parents “means she expects to marry him, and Chinese men understand this arrangement.” What’s more, the average age of marriage for Chinese men was only 24 in 2010; for women, 22 (in Korea, 31.8 and 28.9 respectively).

So, I understood Cai. And, being head-over-heels ever since they’d met, why Susan quickly accepted his proposal, before so much as a kiss—it sounded sweet. Her frankness about her feelings and mistakes is also a definite charm, especially for someone who likewise fell very easily in love at that age.

But that’s only 36 pages into the book. For the remaining 300, sympathy turns to constant frustration and exasperation with Susan’s rushing into marriage, then her frequent acquiescence towards her increasingly controlling and abusive husband. These feelings are only amplified by knowing that she’s doomed to fail.

In an interview, Susan says her problems were more because “He told me from the get-go that he had certain conditions for our marriage. Those are things I ignored or thought I could eventually get him to change. That should have been my red flag, not the [6 months] in which we became engaged and married.” (Likewise many happily-married Koreans, for whom such whirlwind courtships are also common, would surely bristle at the suggestion that they should have taken things slower.)

I disagree. From Cai’s belief that women are especially “dirty” in the summer, once all but physically forcing an exhausted Susan to bathe in a rat-infested bathroom, to his bizarre, surprisingly submissive relationship with eccentric professor friend ‘Japanese Father’ (“He thinks it’s not good [for us] to have sex relations more than once a week”), most of Susan’s later issues with Cai could have been discovered if they’d spent (much) more time together before the wedding day—and/or resolved if an expensive wedding wasn’t already looming over them.

Still, it does make for a good page turner. There is also merit in studying a bad relationship to learn what to avoid, and much about this one that will already be familiar to those with Korean, Japanese, and Taiwanese partners. New and expecting parents in Korea, for example, will sympathize with Susan’s expectations to conform to man yue, the belief that mothers shouldn’t bathe or go outdoors in their first month—it mirrors the Korean one of sanhoojori. Also, for those couples planning to move to a Western country, her discussion of Cai’s difficulties with adjusting to life in San Francisco will be very beneficial. Her avoidance of tiresome Orientalist stereotypes is especially welcome, with her ex-parents-in-law coming across as old-fashioned but lovely, and Chinese men portrayed no better or worse than Western ones.

That said, I am reminded of a book for couples I once flicked through, which encouraged them to discuss their expectations of marriage in great detail before committing. With checklists ranging from beliefs about circumcision and determining which cities were best for both partners’ careers, to dividing the housework and setting dating policies for potential teenage children, that approach would be much too calculating for most couples. Marriage, after all, is ultimately about making a scary but exciting leap of faith with someone. But when partners come from such wildly different backgrounds, and bring such different expectations into marriage? Susan’s experience teaches readers that for international couples in particular, perhaps they really should learn the answers to those questions sooner rather than later.

Good Chinese Wife back cover

One minor quibble was all the hyperbole. Not to diminish Susan’s genuine fears for herself and her son at times, but did it lead me to expect a story involving forged passports and bribed border guards(!). Also, I disliked the format of numerous short chapters, with so little happening in some that they felt like diary entries. But that is just a personal preference.

The verdict? Good Chinese Wife is well worth the US$14.99 cover price (16,410 won at What the Book), and a definite eye-opener about the value of reading more about relationships in this part of the world, especially with such limited options for reading about Korean ones specifically. Please do leave your suggestions (and reviewer copies!) for more like it, and/or for blogs.

Korean Women’s Sexual Histories: Still a slippery subject

Durex Korea Condom Ad December 2013(Source)

Remember last summer, when Korea’s first condom commercials came out?

Showing a woman bringing condoms to a date, I hailed Durex Korea for challenging popular, slut-shaming attitudes that women must feign sexual inexperience and naivety with new partners, with contraception widely considered only men’s responsibility.

But those would be the last condoms to grace Korean TV screens, by any company. Add Durex Korea’s recent, asinine marketing attempts, and that its Facebook page looks like it belongs to a lads’ mag, then the cynic in me lamented that last year’s efforts weren’t so much the start of a progressive, feminist campaign as simple, one-off copies of the original.

Then I discovered that there had been a similar, OMG-girls-like-sex-too commercial back in December, which played on various cable channels after 10pm:

Durex Korea Condom Ad December 2013 screenshotSounds awesome, right? Even if it was just a copy again.

My hopes raised, I began looking for more information, but was soon frustrated by the lack of mention on Durex Korea’s website, Facebook page, Twitter feed, and blog. What’s more, there proved to be only one low-res, IE-only version of it that is publicly available. (Another requires a paid subscription to this site.)

I began to suspect that some unspecified controversy spilling over from last year’s June commercials may have been responsible, as those videos are also no longer available on its FB page (although the posts are). But probably that’s just simple neglect; with a Facebook page, Twitter, and blog myself, I can confirm that it’s difficult finding the time or inclination to fix broken links in old, rarely-read posts. Better to create new content, and accordingly Korean companies rarely keep old ads on their websites, preferring that consumers focus on their recent most ones instead. Sure enough, Durex Korea’s reply to my tweet made me realize that it was actually private Youtube users that were originally responsible for (re)uploading and sharing their June commercials, without whom they too wouldn’t be publicly available today.

I guess the December commercial just wasn’t all that popular really—there was never any great patriarchal conspiracy to have it removed. But, popular or not, it shouldn’t have been such a struggle to find more information—any information—about a (relatively) groundbreaking campaign, let alone from the company responsible. So, again, I have to conclude that Durex Korea was never making any real effort to engage with female consumers and challenge double-standards. Sigh.

This summer then, it’s probably T-ara member Eun-jung’s recentconfession” to—shock! horror!—past sexual relationships that is most likely to have an impact on how the public views or discusses theirs. Or, alternatively, the news that matchmaking companies no longer assume that their female clients will pretend to be virgins before marriage…

Korean Couple Under the Co vers(Source)

That’s the takeaway message from this survey by two matchmaking companies, currently making the rounds of the Korean portals. Ostensibly, its message is actually that Korean women let men take the initiative when it comes to sexual relationships, and that previous experience with one partner makes a significant number of women—not men—much “more cautious” with their subsequent ones. Which does appear to confirm previous, more rigorous surveys, and hence the context about double-standards provided in the first half of this post.

But with no mention of the methodology, what exactly “more cautious” (etc.) means, and likely a self-selecting sample population? Then really, it confirms nothing at all. Please make of it what you will:

미혼女 34%, 애인과의 첫 성관계는 ‘술김에…’ 34% of unmarried woman need alcohol for their first time with a lover

이낙규 기자 (nak17@ajunews.com) 26.06.14

성(性)에 대한 의식이 개방적으로 바뀌고 있지만 미혼여성들은 아직도 10명 중 6명 이상이 애인과 첫 관계를 가질 때 술의 힘을 빌린다던가 억지로 끌려가는 듯한 수동적 자세인 반면, 남성은 10명 중 7명 정도가 성관계를 주도하거나 적극적인 자세로 임하는 것으로 나타났다.

Awareness of and attitudes towards sex are changing these days, [but still traditional gender roles remain]. With a new lover, six out of ten women admit that they take advantage of alcohol to overcome their shyness or reluctance when having sex for the first time, and/or passively accept it when their partner is insistent, whereas seven out of ten men believe they have to take the initiative and assume an active role.

결혼정보회사 비에나래가 결혼정보업체 온리-유와 공동으로 미혼남녀 544명을 대상으로 ‘애인과 첫 성관계를 가질 때 본인의 자세’에 대한 설문조사를 실시했다.

Marriage matchmaking companies Bien Aller and Only You surveyed 544 male and female customers, asking them about their thoughts and feelings the first time they had sex with previous partners.

그결과 남성과 여성의 반응이 판이하게 달랐는데, 남성은 37.1%가 ‘주도적’, 33.5%는 ‘적극적’으로 답해 나란히 1, 2위를 차지했다. 즉 70.6%가 능동적이라는 것을 알 수 있다.

Men and women differed quite widely in their replies. Out of the men, 37.1% said they took the lead, and 33.5% that they were active in initiating sex, the top two replies. Altogether, 70.6% said they took an active role.

Wait, I'm beginning to feel something(Source)

반면 여성은 34.2%가 ‘술의 힘을 빌린다’, 28.3%는 ‘억지로 끌려가듯 (응한다)’이라고 답해 상위 1, 2위에 올랐다. 성관계를 거부하지는 않지만 수동적인 자세가 62.5%이다.

In contrast, 34.2% of women said they need alcohol [to get over their shyness or reluctance], and 28.3% that their partner insisted, the top two replies. Altogether, 62.5% said they weren’t against a sexual relationship, but they assumed a passive role.

그 다음 세 번째로는 남녀 공히 4명 중 한 명꼴이 ‘자연스럽게 임한다'(남 26.1%, 여 24.6%)고 답했다.

With both men (26.1%) and women (24.6%), the third most common reply was that they “just behaved naturally.”

‘성 경험이 있는 상황에서 다른 애인과 성관계를 가질 때의 마음 상태’에 대해서도 남녀 간에 시각차를 보였다.

With the question of how previous their sexual experience impacted their feelings about sex with a new boyfriend or girlfriend, a big difference was visible in the replies from men and women.

남성은 ‘(마음이) 더 편해진다’가 54.7%로서 과반수를 차지했고, ‘변함없다'(33.5%)에 이어 ‘더 신중해 진다'(12.8%)가 뒤따랐으나, 여성은 ‘마음이 더 편해진다'(42.7%)는 대답이 가장 많기는 하나, 그 다음의 ‘더 신중해진다'(39.7%)와 큰 차이가 없었고(3.0%포인트), ‘변함없다’는 대답은 17.6%였다.

With men, more than half (54.7%) replied it would make them feel more comfortable; 33.5%, no change; and 12.6% that it would make them more cautious. While “more comfortable” was also 고준희 정진운the most popular reply with women (42.7%), 39.7% replied that it would make them more cautious, a gap of only 3%; 17.6% replied that it wouldn’t make any difference.

자세한 응답분포를 보면 남성은 ‘다소 편해진다'(37.5%) – ‘변함없다'(33.5%) – ‘훨씬 더 편해진다'(16.2%) – ‘다소 신중해진다'(12.8%) 등의 순이고, 여성은 ‘다소 편해진다'(31.3%) – ‘다소 신중해진다'(29.4%) – ‘변함없다'(17.6%) – ‘(훨씬 더 편해진다'(11.4%) – ‘훨씬 더 신중해 진다'(10.3%)의 순서이다 (source, right).

In detail, 37.5% of men replied that it would make them a little more comfortable; 33.5% no change; 16.2% a lot more comfortable; and 12.8% that it would make them a little more cautious. With women, 31.3% replied that it would make them a little more comfortable; 29.4% a little more cautious; 17.6%, no change; 11.4% a lot more comfortable; and 10.3% a lot more cautious. (END)

Thoughts?

The Women’s Issue

Groove May 2014Sorry for the slow posting everyone: I recently had food-poisoning, some editing deadlines and my students’ end of semester exams are looming, and on my days off I’ve been on a mini-whirlwind tour of Korean universities giving presentations about body-image. But I hope to be posting again soon, and, until then, the latest issue of Groove Magazine will easily provide more than enough insights and new information to whet your appetites!

If you can’t get a physical copy, please click on the image above to read it at Issuu (a quick registration is required), or to download a PDF (click on “share” to get the link).

Update: I forgot to mention that I was interviewed for Annie Narae Lee’s article on page 58, but it may not appear online unfortunately. Also, I’m still too busy to listen myself, but Groove’s recent podcast on abortion in Korea sounds useful and interesting.

Do “Sexy Concepts” Actually Work?

Korean Girl-Groups Sexy Concepts(Source)

What? There’s been a spate of sexy concepts by girl-groups recently? Really?

Yawn. It’s been three years since I first noted that the financial imperatives of the K-pop industry meant that attention was everything, in which case “courting controversy with ever more provocative performances is a no-brainer” for management companies. And really, how are these latest examples any different to those of last summer, or those of late-2012? How is Stellar’s recent comeback with Marionette, say, any more shocking than RaNia’s debut with Dr Feel Good in 2011? How has the logic of manufactured outrage changed since 4Minute’s comeback with Mirror Mirror, if at all?

Beats me. So, not to imply anyone else hasn’t made any original observations, but I’ve had nothing to add to this latest storm in a K-pop teacup. Blogging, after all, is all about the delicate art of knowing when to shut up.

(“Restrictions Imposed on 18+ Controversial ‘Wide Leg Spread Dance'”, April 2011. Source)

Still, there’s always Korean commentaries that deserve much more exposure among English readers. One of which is this article by a team at News Jelly, who not only took the time to analyze the stats surrounding sexy concepts, but provided a handy interactive graphic too, with accompanying download links that just beg for the data to be spread much more widely. After all their hard work, passing it on here is the least I could do.

Here’s the first graph, of the numbers of girl-groups with sexy concepts (pink) vs. those without (orange):

Girl-groups with sexy concepts vs. those without -- numbersThe numbers of fan club members:

Numbers of Girl-group fanclub membersThe cumulative number of Youtube visitors after MVs’ releases, up to February 2014:

Numbers of Youtube Visitors until Feb. 2014The number of number 1 rankings on music shows:

Number of No. 1 Rankings on Music ShowsThe numbers of news reports about groups, up to one month after releasing a sexy concept:

The numbers of news reports about groups, up to one month after releasing a sexy conceptFinally, digital download numbers, within 2 weeks after being released:

Digital Download numbersOf course, much more information about the statistics would still be useful though, such as how sexy concepts were defined (although which songs have them and which don’t is provided in some Excel files). And it would be good to have additional graphs of girl-groups’ commercial endorsements signed, television show invites received, and concert tickets sold, which I’d argue are much more useful barometers of their success than absurdly cheap (legal) downloads.

That said, the verdict is in: sexy concepts produce little more than hype, and management companies would be well advised to avoid them for the remainder of 2014.*

But we all know they won’t. Until the next controversy then, here’s my translation of the accompanying article:

(*Update: In hindsight, I was little too enthused about finding actual data — and tired from all the translating — to realize that its flaws meant there wasn’t enough to support that conclusion. For more discussion of those, see Asian Junkie or Reddit.)

여자가수의 꼬리표? 어디까지 벗을 것인가 This is Female Singers’ Label? How Much More Will They Take off?

News Jelly, 3 March 2014, by Jo Gwang-hyeon (조광현)

2014년도 역시 걸그룹 선정성 논란은 잠잠해질 기미가 보이지 않는다. 속옷 같은 의상을 입고 엉덩이를 흔들거나 가슴을 쓸어 내리는 안무, 바닥에 엎드려 옷을 젖히고 노골적으로 처다 보는 눈빛을 보고 있으면 더 이상 그들의 음악은 들리지 않는다. 걸그룹 선정성 논란은 여전히 뉴스의 중심에 있다. 과연 그들은 무엇을 얻기 위해 그토록 선정적일까?

In 2014, the sexual controversies surrounding girl-groups show no signs of abating. With costumes that resemble underwear, dance moves involving shaking buttocks, stroking breasts, and flinging open clothes while staring into viewers’ eyes, it’s difficult to notice the music anymore.

Girl-groups are still at the center of the news. But what do they hope to achieve with such hyper-sexualized performances?

걸그룹 선정성 논란, 살 길은 섹시뿐? Girl-groups’ Sexuality Controversy: Is sexiness the only way for them to survive?

지난 2월, 걸그룹 스텔라는 사상 초유의 섹시 컨셉을 들고 컴백했다. 2011년 데뷔 이후 깜찍하고 발랄한 이미지였던 이들은 작정이나 한 듯 섹시를 들고 나왔다. 이후 스텔라는 각종 포털사이트의 실시간 검색어 1위를 차지했고 관련 기사는 쏟아졌다. 자극적인 안무와 뮤직비디오뿐만 아니라 음란물을 연상케 하는 사진과 영상은 폭발적인 관심을 불러일으킨 동시에 비난도 받고 있다.

실제 무명의 걸그룹이 단숨에 화제에 올라 가요차트 상위권에 오르는 모습을 자주 볼 수 있다. 섹시 컨셉은 음악성이나 뛰어난 외모가 아니면 주목받기 힘든 요즘 연예계에서 일약 스타덤에 오르기 위해 공공연한 전략으로 자리잡았다.

In February, Stellar made a comeback with a [for them] unprecedented sexy concept. But when they debuted in 2011, they had a cute and fresh one, so this change seems like a deliberate decision to sex up. Afterwards, they dominated the searches in portal sites, with a host of related articles spewing out. This wasn’t just due to the stimulating choreography and music video, but more to the pictures and videos that resembled pornography, which brought both great interest and a lot of criticism.

In reality though, you can frequently see middling girl-groups rise up the music charts almost overnight. Using a sexy concept is a well-known strategy for doing so in the entertainment world if your music’s quality isn’t high, and/or if you’re not exceptionally attractive.

뉴스젤리 소셜키워드 분석 결과 걸그룹과 관련 있는 소셜 키워드로 “티저, 섹시, 자극적, 노출, 공개하다” ‘와 같은 자극적이고 노출, 선정성과 관련된 단어들과 관련 있다. 여자가수이 음악으로 어필하는 것이 아닌 섹슈얼 이미지로 승부하는 모습이 기정사실화 되어 가고 있다.

News Jelly did an analysis of girl-groups and related keywords such as “teaser”, “sexy”, “stimulating/arousing”, “exposure”, “opening”, and others related to arousing exposure and sexuality. The results demonstrated beyond a doubt that the appeal of female singers is due to their sexual image rather than their music.

Sexy Concepts(Source)

그렇다면 과연 여자가수들의 섹시 컨셉은 정말 효과가 있는 것일까? So, sexy concepts are really effective for female singers?

2011년부터 2014년 2월 현재까지 음원을 발표한 2~5년차 여자가수들의 섹시 컨셉 여부에 따른 음반 판매량과 언론 노출 정도를 측정해보았다*.

(*가온차트 디지털 음원지수, 유튜브 공식영상 조회수, 뉴스 노출수 자체조사)

에이핑크, 2NE1, f(x)와 같이 독특한 컨셉으로 이미지 메이킹에 성공한 걸그룹을 제외하고 음원을 발표한 모든 걸그룹이 섹시컨셉을 내세우고 있었다.

Our analysis looked at female singers who had been in the industry between 2-5 years, and examined downloadable music releases from [January?] 2011 to February 2014 to determine if there was a relationship between sales figures and sexy concepts or not.*

(*For data, The Gaon Digital Downloads Chart, official Youtube visitor numbers, and numbers of news stories about the respective groups were used.)

With the exceptions of Apink, 2NE1, and f(x), which have their own unique concepts, all [the] girl-groups [examined?] used sexy concepts.

2012 Girl-groups Sexy ConceptsCaption: This chart compares girl-groups with and without sexy concepts in 2012, examining [James -- In order: Numbers of fan club members; Youtube visitors; Number of #1 rankings on TV music shows; Numbers of online news reports about the group, within one month after a song's release; and number of downloads, within 2 weeks after a song's release]. It shows that songs by girl-groups with sexy concepts were downloaded 7 million more times than songs by girl-groups without.

2013 Girl-groups Sexy ConceptsCaption: Looking at the results for 2013 though, only exceptionally revealing works have gotten the public’s attention; indeed, as time goes on the public seems tired of the excessive exposure war of the girl-groups. Whereas once it seemed a necessity or mission, now it seems to have overshadowed their music, and had a negative reaction.

Compared to the year before, there were close to twice as many girl-groups with sexy concepts. However, the results were different. Compared to girl-groups without them, [the differences are not that great], and in fact the number of downloads was less!

걸그룹이 섹시 컨셉을 내세워야만 살아남을 수 있는 것인가에 대해 일각에서는 가요 소비문화와 걸그룹 제작 환경에 비판의 목소리를 제기하고 있다.

기 획사 대표 A씨는 지난 2월 14일 CBS라디오 ‘김현정의 뉴스쇼’와의 전화 인터뷰에서 “요즘 가수의 주 수입원은 음원 판매와 방송을 통해 얻은 유명세로 이뤄지는 행사인데, 유명세를 타게 되면 행사 섭외도 많아지고 몸값이 올라가다 보니까 노출 경쟁이 더 치열해질 수밖에 없다”고 지적했다.

대중문화의 전반적인 흐름이 다양성을 즐기는 것이 아니라 더 강하고 자극적인 소비로 가고 있으며 가요 제작자나 가수들은 눈길을 끌기 위해 경쟁적으로 더 강한 섹시 컨셉을 카드로 제시한 것이다. 게다가 아이돌 그룹 한 팀을 데뷔시키려면 적게는 2~3억 원, 많게는 5~7억 원 정도가 들며 그렇게 만들어진 수백 팀 중에 한두 팀만 살아남는 ‘전쟁터’에서 두각을 나타내기 위해서는 “‘남들보다 더 특별한 것을 보여줘야 한다’는 강박증이 생길 수 밖에 없는 현실이다*. (2월 14일 CBS 김현정의 뉴스쇼 인터뷰 요약)

There are many critics of girl-groups that can only survive in the music industry through using sexy concepts.

On February 14th, “Mr. A,” an anonymous management company representative on the Kim Hyeon-jeong’s News Show on CBS Radio, stated in a phone interview that “These days, singers’ main source of income is through downloads of songs and appearances at events, but invites to those events only come once a group is already famous. This can’t but help increase the ferocity of the exposure wars between girl-groups.” [James -- A translation of the interview is available on Reddit here.]

The mass media these days is not about providing variety but getting consumers’ attention through products’ shock value. In this ever more competitive environment, using sexy concepts is a card girl-groups must play. In addition, as each idol group costs in a range between 200 to 700 million won to bring to debut, and so few of them ultimately survive, Mr. A continued, “To survive groups must show ever more unique or shocking things.”

섹시 컨셉을 바라보는 대중의 이중적 태도에도 문제가 있다. 수많은 미디어가 섹시코드를 질타하면서도 반면 걸그룹의 선정성 논란을 더 부추기는 자극적인 기사내용과 사진, 제목으로 경쟁을 과열시키고 있다. 즉, 소속사와 걸그룹은 자신의 인지도를 높이기 위해 ‘섹시 경쟁’에 뛰어들고, 인터넷 언론은 그 ‘섹시 코드’로 방문자 숫자를 늘리고, 방송은 그 ‘섹시 코드’로 시청률을 높이며, 대중은 언론과 방송을 통해 섹시 컨셉을 비난하면서 소비하고 있다. .

물론 ‘퍼포먼스도 음악에 중요한 요소다. 하지만 그렇다고 맹목적인 여자가수들의 섹시 컨셉은 성공을 100% 보장하는 마법의 열쇠가 아니다. 연예인은 자신이 갖고 있는 이미지와 콘텐츠로 소비되는 만큼 무조건적인 섹시 컨셉과 자극적인 노이즈 마케팅은 자신의 정체성을 만들어 가고 롱런 하는데 큰 걸림돌이 되지않을까?

There is also a problem of the media’s double-standards. Many media sources criticize girl-groups’ sexy concepts on the one hand, but on the other stir-up sexual controversy with suggestive photos and article titles. Management companies take part in the “sexy wars” to increase girl-groups’ popularity; internet media use the “sexy code” to increase visitor numbers and hits, television broadcaster also use the code to increase viewer ratings; and and he public consumes the sexy concept at the same time as it criticizes them.

Of course, music and performances are still important factors. But adopting a sexy concept is not a magical key to a 100% success rate. Entertainers are consumed for their image and contents, so in the long run unconditionally using a sexy concept, noise-making strategy for their identity will surely be detrimental. (End)