Quick Hit: Sex Survey of 6000 Korean University Students
(Source)
A maddeningly short article, and — as per usual — completely devoid of any mention of the survey’s methodology. But if the result about men’s and women’s sexual knowledge holds true (and I’ll do some further investigation next month to check), it puts a definite twist on Koreans’ belief that contraception should only be men’s responsibility!
남자 대학생 50% ‘성경험’… 여대생은? 50% of Male University Students Have Sexual Experience. As for Female University Students…?
The Kyunghyang Shinmun, May 13 2012
우리나라 남자 대학생 2명 중 1명은 성관계 경험이 있지만 성에 대한 지식수준은 여학생들에 비해 낮은 것으로 나타났다. 이화여대 건강과학대학교 신경림 교수팀은 보건복지부 연구사업으로 지난해 5~11월 전국 대학생 6000명을 대상으로 ‘대학생의 성태도 실태조사에 관한 연구’를 한 결과 이와 같이 나타났다고 11일 밝혔다.
In Korea, 1 in 2 male university students have had sexual experience, but female university students are much more knowledgeable about sex. That’s one of the results of a nationwide survey of 6000 university students conducted between May and November last year by a team led by Professor Shin Gyeong-Rim of the Ehwa University Health Science College and the Ministry of Health and Welfare, which were announced on the 11th.
성경험이 있다고 응답한 대학생은 남학생이 50.8%로 여학생 19%보다 압도적으로 많았다. 연구팀은 이러한 차이는 남녀의 성에 대한 욕구, 태도, 가치의 차이와 더불어 군대 등의 이유로 남학생의 나이가 여학생에 비해 상대적으로 많고 군대의 성문화에 노출됐기 때문으로 보고 있다.
Many more men (50.8%) said that they had had sexual experience than the women (19%). The research team commented that the differences in [levels of?] sexual desire, attitudes to sex, and value placed on sex were due to the men’s greater ages and their exposure to sexual culture during their compulsory military service.
(Source)
성지식은 ‘생식생리, 성심리, 임신, 피임·낙태, 성병, 성폭력’ 등 6개 영역 중 5개 영역에서 남학생에 비해 여학생의 점수가 높았다. 이는 남학생이 여학생보다 성지식이 더 많을 것이라는 고정관념을 깨는 결과로, 올바른 성지식 정도는 여학생이 더 높다는 것을 반영한다.
“Reproductive physiology, sexual psychology [James — a bit specialized surely?], pregnancy, contraception & abortion, STDs, and sexual violence” — in 5 out of these 6 areas examined, women scored higher than men [James — which one did the guys beat the girls on?]. This shatters the widely-held belief that men are more knowledgeable about sexual matters.
대학생의 성교육 관련 실태 및 요구도를 조사한 결과 초·중·고교 때는 대부분 성교육을 받은 경험이 있지만, 대학 때의 성교육 경험은 20.3%로 비교적 저조한 편이었다. 성관련 강좌 참여 희망도에 대해서는 33.6%의 대학생이 참여하겠다고 답했다.
Seeing how this reality is related to sex education, the survey found that while most survey participants had received [some form of] sex education in elementary, middle, and/or high school, only a relatively low 20.3% had at university. But if lectures on it were offered however, only 33.6% said that they would attend them (end).
For comparison’s sake, see here for a (much longer) survey of Yonsei University students in 2010.
(Thanks to Robert Koehler for passing on the link)
Quick Hit: Is There STILL a Stigma Against Lingerie Modeling in Korea?
(Source; edited)
Whenever I give lectures about Korean advertising, I always try to stress how quickly it’s changing. As both a reflection and driver of changes in Korean society itself, it’s one of the reasons why studying it is so interesting.
Who can believe, for instance, that the first kiss in a Korean ad was as recently as 2009?
So, next Monday I was going to mention that one reason you used to see so few Korean women modeling lingerie was because many pornography actors used to do it, giving it a certain stigma (and in turn sustaining stereotypes about the foreign, overwhelmingly Caucasian women used in their place). Yet these days, so many female singers and actresses are doing it as a means of sexing-up their image, and/or getting themselves noticed, that I’ve argued that surely the stigma no longer exists, at least at the celebrity level.
(Source)
But this is a familiar topic to most readers, and I do apologize for the repetition. It’s just that, today, it was reported that Core Contents Media (CCM) had turned down a lucrative lingerie-modelling contract for soon to debut girl-group Gangkiz (갱키즈), as such advertisements “wouldn’t fit [their] musical color and image” (“제안은 감사하지만 갱키즈 음악적 색깔, 이미지와 맞지 않다고 판단한 결정이었다”). Ironically though, most of the reports were accompanied by pictures from a recent bedroom photoshoot of theirs, including one which has one member’s shirt nearly falling off, slightly exposing her bra; one with another member lying expectantly on a bed, her shirt only just held together by a single, strategically-chosen button; and then of course the opening picture with Lee Hae-in (이해인) above.
One seriously had to wonder what image CCM felt needed to be protected exactly.
On the other hand, while it’s certainly possible that CCM was just seeking attention for Gangliz, that attention could easily prove counterproductive once CCM’s hypocrisy was exposed. So perhaps they they did genuinely have concerns about the effects of “official” lingerie modelling on Gangkiz’s reputation.In which case, just what is the difference between that and exposing lingerie while modelling something else, and/or as part of a random photoshoot? Do Korean models and consumers really make such artificial distinctions?
I decided to refer back to the original article about pornography actors giving lingerie modelling a stigma to get a clearer picture. Partially because it’s been a couple of years since I last read it, and partially because, frankly, I had concerns that I misunderstood it the first time back in 2008, and have been misinforming readers ever since. In particular, there was the distinct possibility that the main reason there were so few Korean lingerie models was simply because it was just too “sexy” for them, and indeed that is still potentially — nay, probably — a very big influence here (they’re not mutually exclusive).
(Source)
To my relief though, I hadn’t misunderstood anything, although it did turn out to be nude models rather than pornographic actors. But — with no offense to the translator, who probably normally makes far fewer mistakes than I do — I did notice a big mistranslation of the following paragraph (from this original Korean article):
홈쇼핑 속옷 모델의 원조는 누드 모델이었다. 90년대 말 S씨 등 스타 누드모델 10여명이 속옷 모델로 나와 방송을 타면서 화제를 모았다. 하지만 그녀들은 “얼굴을 가려달라”고 요구하는 등 몸을 사리는 일이 많았다. 그래서 점점 출연 횟수가 줄었고, 2000년 이후 케이블 TV에서는 국내 속옷 모델이 거의 자취를 감췄다.
Which was translated as:
Home shopping underwear models started as nude models. At the end of the 1990s [Miss] S and over 10 other star nude models caused a stir by moving into underwear modelling on home shopping programs. But they were able to get a lot of work when their attractive faces and bodies came into demand. So more and more of them started showing up, and after 2000 almost all underwear models on cable TV were Korean.
But unfortunately the last two sentences, were, well, completely wrong. Here’s my version:
…programs. However, they [not only] demanded that their faces be covered while were on the air, [but] they were also shy and reluctant to show off their bodies. So, gradually they started appearing less and less, until by 2000 there virtually no Korean women modelling home-shopping on cable TV.
In the translator’s defense, the original Korean article was badly written and confusing (e.g., were those 10 nude models the only Korean lingerie models?), and didn’t respond to the obvious question raised of why on Earth the nude models became shy about lingerie modelling, which I speculate was because of the controversy and fame their presence on TV created. Nor does it mention the fact that there have actually been plenty of Korean women on lingerie homeshopping shows since 2000, albeit fully-clothed and holding the lingerie on coat-hangers while their foreign counterparts alongside them wore it (they’re really quite surreal to watch).
But still: hiding their faces? That does explains a lot about how, over a decade later, there are online lingerie stores on which not a single Korean model shows her face, or lingerie fashion shows in which the Korean women (but not the Korean men or foreign women) hide themselves under hats and sunglasses (see #3 here). In hindsight, it’s amazing that this still occurs as late as 2012, and especially that celebrity models haven’t had more of an impact on the industry yet, despite what I recently wrote about their surprisingly strong influence in Korea. I guess that the stigma is stronger than I expected then, and hence some of these women much braver than I gave them credit for.
( Sources: left, right )
For more on related issues raised by the ensuing disproportionate number of Caucasian models in Korea, see this recent post at Seoulbeats, which also discusses their growing numbers in K-pop music videos. As for me though, it’s back to updating my Powerpoint! :)



(Source




leave a comment